Power Digital

BACKGROUND

Please describe your company and your position there.

I am the growth marketing manager for a warehousing and fulfillment services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing, and what were your goals?

We hired Power Digital Marketing to help us with increasing and improving our SEO rankings.

SOLUTION

How did you select Power Digital Marketing and what were the deciding factors?

We have worked with them in the past. They are professional and do great work. Always there to give a helping hand.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began with a discovery call to discuss what we are looking for. Power Digital came back to us with a plan to hit our and exceed our goals.

We have bi-weekly calls to discuss any action items that need to be completed and progressions of our ultimate end goal. Which is to increase organic traffic.

How many people from the vendor's team worked with you, and what were their positions?

I currently work with two individuals; an SEO specialist and a director of customer success.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen an increase in organic and direct traffic. Improving organic traffic takes time, we will likely keep seeing an increase in traffic as the months go by.

I appreciate all the work the team puts in, even if it might be outside of the scope of work. They want to see our company do well.

Describe their project management style, including communication tools and timelines.

We have bi-weekly calls to discuss the on-going project. We talk on Slack if there are any urgent questions that need to be answered.

What did you find most impressive or unique about this company?

Level detail is great. Communication with them is top-notch. They're also very friendly, which is great.

Are there any areas for improvement or something they could have done differently?

None that I can think of at the moment.

BACKGROUND

Please describe your company and your position there.

I am the content manager of a luxury retail brand that sells man made diamond alternatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing, and what were your goals?

We wanted to expand the organic reach of one of our largest brands in order to separate us from the competition. We hired PDM to provide full-scale SEO services in order to grow our keyword rankings and overall organic traffic.

SOLUTION

How did you select Power Digital Marketing and what were the deciding factors?

We met with multiple agencies and ultimately decided on PDM based on their compelling pitch, impressive client roster and fair price point.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our project began with an in-depth technical audit, competitive analysis and keyword map which helped us begin our strategy. From there, regular work has been made monthly on blog posts, pillar page analyses and internal linking strategies.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager to field communications, a content writer to work on blogs, multiple SEO specialists and a VP of technical marketing.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with PDM, our organic traffic has steadily improved with hundreds of new keywords on page 1. We even surpassed our forecasted 2020 organic revenue goal, which is a huge milestone given the tough year it has been.

Describe their project management style, including communication tools and timelines.

They are very organized when it comes to scheduling monthly reports and connecting with our team via Slack. They also update us weekly on keyword rankings and ongoing projects with an easy-to-use digital dashboard.

What did you find most impressive or unique about this company?

They have a really great grasp on all things SEO related with experts on every end. They also pay close attention to Google trends and related trends to our industry which is very helpful. Above all though, I really enjoy the close communication we have which allows me to grow my own SEO skills.

Are there any areas for improvement or something they could have done differently?

Overall they've done a really great job. We have experienced many personnel changes over the last couple of years which can take extra time getting them up to speed on our brand language, but that's to be expected.

BACKGROUND

Introduce your business and what you do there.

The company that I was working with when I engaged with Power Digital Marketing was a real estate inspection company. I was the VP of strategy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

We actually had them running a variety of campaigns for us, but the main one that led us to reach out to them was about trying to basically attract two sides of a marketplace — so attracting real estate agents and home inspectors — to be on some level and refer each other. For ease of explanation, we wanted agents to know more about us so they could refer our home inspectors to their clients. We also wanted home inspectors to know about us so that they understood we were offering a better economic model for them versus other employers.

SOLUTION

What was the scope of their involvement?

We had different intents for each campaign. We were doing a campaign for real agents. We also did campaigns for home inspectors. We targeted different types of home inspectors based on locations and other things. We were basically using all mediums such as Facebook Ads, LinkedIn, and we also did a lot of email marketing. Power Digital Marketing served us our in-house marketing team.

With the scope of our project, both budget-wise and in complexity, we had detailed strategy sessions with a few people from their team — we did whiteboarding. We went through all the different variations of what we were trying to pitch and who we were trying to recruit.

There was also a period of time when we were trying to acquire inspection companies, which was often like small shops. We had a campaign that was targeting the CEO or president of around 4–5 shops. We informed them that we were well-funded and that we were interested in acquiring their companies. We also told them that we wanted them to grow our team and build a larger presence in their state or region. We referred to that phase as the acquisition campaign and after that, we proceeded to the growth campaign. Our growth campaign involved recruiting inspectors to join the company that we were going to acquire. There were a lot of layers to it all, but we needed to make sure we weren’t crossing over and we wanted to avoid people getting multiple messaging. 

What is the team composition?

We had a VP of marketing that oversaw the team at Power Digital Marketing, which was composed of 5–6 people.  The team of people we worked with shifted a couple of times as the scope of the project changed. Whenever our project turned into something else, we dealt with different people regularly. 

How did you come to work with Power Digital Marketing?

Someone that I’ve worked with in the past had an ongoing relationship with Power Digital Marketing. We crossed paths and it made sense — timing-wise — for us to have that discussion. We were in the process of hiring a marketing team. They also had an impeccable reputation, so that helped. I also had to go to our CEO and made a decision to spend over six figures. In the end, it all just worked out. Overall, they did a good job pitching us.

How much have you invested with them?

We spent around $250,000 because I remember there was an upfront fee. After that, our monthly fees got big as we started talking about other things. I believe all the ancillary services they offered were around $5,000 each month. 

What is the status of this engagement?

Our partnership ran from March 2018–July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their reporting and analytics were off the charts — it was one of the reasons we chose them and the reason we stuck with them. I’ve moved on from my role, but I believe they’re still a client of Power Digital Marketing. The team's reporting was really helpful because what we basically had was a relatively lightweight marketing team in-house. 

Some campaigns were successful than others, but we were unbelievably successful on the inspector recruitment side with them. We were very successful within a week and we grew under their guidance. When I got there, we probably had five inspectors, and when I left, we probably had 120 inspectors. 

How did Power Digital Marketing perform from a project management standpoint?

They were awesome and really great. The people we dealt with the most were hyper-organized. I think one of the things I was most impressed with was their ability to remain organized despite our chaos at times. Our CEOs switched twice during that time and we had a lot of moving parts on our end. Despite that, they remained consistent and super reliable. 

What did you find most impressive about them?

Power Digital Marketing bolstered its reputation. We met their executives and overtime, they just really offered a fresh vibe. They were young, talented, and hungry. I never felt any complacency from them. In addition, it never felt like they were just mailing and doing their job. I know it could happen to companies, especially vendors that already work for a company within two years. Instead, what we had was very collaborative. I don’t have direct experience with another big agency to compare pricepoint, but I just felt like they offered premium service and we definitely got what we paid for. 

Are there any areas they could improve?

I couldn’t really think of anything offhand that they need to improve. We liked them so much, and that’s why we wanted to hire them. 

Do you have any advice for potential customers?

They offer a lot and they do everything well. If you are a huge company with a huge budget, I wouldn’t say anything. However, if you’re not a big company, make sure you know what you want when you go into this. We definitely had moments when we thought we couldn’t afford their services since we would love them to do all things for us. However, we just picked and choose what was important. 

Additionally, even if there were times we were disorganized when we walked in on them and wrote all over the map, they helped us remain focused and they asked the right questions. They helped us deal with the project to know what we really need or want, so I feel like they could do a good job regardless. 

BACKGROUND

Please describe your company and your position there.

I am a co-founder of a consumer products company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing?

We actually hired Covet PR in July 2018. They were acquired by Power Digital Marketing in August 2020. We continue to use Covet PR (which is now PowerDigitalMarketing) and they are amazing.

What were your goals for this project?

Covet PR (under Power Digital Marketing) has made us one of the most publicized and celebrated CBD companies in the nation. Their tenacity and industry connections have truly leveraged us against our competition.

SOLUTION

How did you select Power Digital Marketing?

We interviewed 5 PR firms and went with Covet PR (now under PDM) because of their speciality in CPG companies. Their other clients spoke very highly of them, and they have been our longest running agency partner to-date.

Describe the scope of their work in detail.

They focus on brand partnerships, earned media and public relations activations. They have been integral to our brand growth, and we would recommend them to anyone except our competition...because they do such a great job for us :)

What was the team composition?

We currently have a team of 4. Their business cadence, organization and communication is exceptional.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been featured in the nation's top publications, and currently are one of the most publicized CBD brands across all Meredith, Hearst and Conde Nast publications.

How effective was the workflow between your team and theirs?

They set deadlines and they send deliverables. They run our strategy and make sure our projects are executed and meet deadlines. Their workflow is both aggressive and creative, which, in my opinion, is very hard to find.

What did you find most impressive about this company?

They planned a complex trip to NYC for a product launch. We had desk sides with the editors of the largest publications all throughout the city. The organization, execution and structure was impeccable.

Every meeting had an agenda, transportation and goals. The trip was topped off by a media stunt (skydiving) over 2 hours away on Long Island. The trip was a major success and our product won best new beverage by BevNet that month.

Are there any areas for improvement?

I would say, if they could double production for the same retainer... but that would be irrationally selfish, haha. The PR team at Power Digital Marketing (formerly Covet) is astonishing and any CPG company that doesn't try to work with them would be foolish.

BACKGROUND

Please describe your company and position.

I am the Head of Outreach Department of Likvidator SEO

Describe what your company does in a single sentence.

Seo analyze the site and promote it to the top

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Power Digital to accomplish?

• Increase brand recognition

SOLUTION

How did you find Power Digital?

Online Search

Why did you select Power Digital over others?

High ratings

How many teammates from Power Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wrote a two-month plan to promote our company in the media. In social networks, business conferences and so on. We also worked out a follow-up strategy to increase brand awareness

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There are more customers, more orders. Even took customers away from competitors

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything is perfect, you can see that they work professionally.

What was your primary form of communication with Power Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Speed of task completion. We applied to other companies, but everything was very much delayed and they did not give us a clear idea of what they would do and how they would do it. But here they quickly told us everything, showed us and the work started.

Are there any areas for improvement or something Power Digital could have done differently?

Well the only thing that can be improved is the prices, make them more affordable. But to be honest, the price justifies the quality of work

BACKGROUND

Please describe your company and position.

I am the Director of Content of The Sculpt Society

Describe what your company does in a single sentence.

The Sculpt Society is an online fitness platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Power Digital to accomplish?

• Search Engine Optimization
• Website Launch Support

SOLUTION

How did you find Power Digital?

Referral

Why did you select Power Digital over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Power Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We work with Power Digital on SEO with a focus on on-site optimizations. Key deliverables include on-page SEO optimizations, blog keyword research and optimizations, content clusters, internal linking, and monthly reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen an increase in organic traffic and organic conversions, as well as non-brand keywords, since working with Power Digital.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have strong project management skills and work is delivered on time. The team was very responsive to feedback and adjusted reporting cadence and content to fit our needs.

What was your primary form of communication with Power Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Power Digital's client service and reporting/analytics capabilities have stood out throughout our partnership. Their flexibility and willingness to go above and beyond make them a very strong vendor.

Are there any areas for improvement or something Power Digital could have done differently?

Power Digital has consistently implemented feedback and made changes when there were areas for improvement in our partnership.

BACKGROUND

Please describe your company and position.

I am the CEO of Siege Media

Describe what your company does in a single sentence.

Content marketing agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Power Digital to accomplish?

• Provide additional quality services to clients
• Service clients we can't

SOLUTION

How did you find Power Digital?

• Referral

Why did you select Power Digital over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Power Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We often need help filling out our services for clients and know that Power Digital offers premium services around areas we don't. We think of them for any situation we don't have capabilities and will refer to their agency to be able to help deliver great work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clients report success and happiness working with Power Digital. They also make our work look better when we share clients as we know the client has a great overall service package helping them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We've never had issue with communication and know they will respond promptly to any inquiries we send their way. Given they're full service, they also naturally excel at project management of complex projects.

What was your primary form of communication with Power Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a unique toolset around data intelligence that allows them to easily identify opportunity gaps. Most other agencies lack anything close to this.

Are there any areas for improvement or something Power Digital could have done differently?

Overall a fan/have been happy working with them end to end. I know they're based in San Diego primarily so possibly East Coast clients may have POCs three hours away. Nothing they would change/I know they have additional offices and team members remote now but worth noting!

BACKGROUND

Introduce your business and what you do there.

We own an e-commerce store that sells women's clothing

OPPORTUNITY / CHALLENGE

What challenge were you trying to address?

• Increase sales through paid ads 
• Improve conversion rates 
• Creatives

SOLUTION

What was the scope of their involvement and team dynamic?

We contracted power digital to help run our ads, make creatives, and also CRO

RESULTS & FEEDBACK

How did your relationship with your partner evolve?

We saw good results with Google ads 

In what ways can they improve?

Communication was not the best but was always addressed when brought up. They were always trying to make sure any issues we had were resolved. 

What advice do you have for clients with similar needs to yours?

Ask about the people managing your ads and make sure they have enough experience and understand your needs and goals

UPDATED REVIEW

This review was published on July 12, 2023.

Owner, E-Commerce Company

eCommerce

1-10 Employees

Dallas, Texas, United States

$10,000 to $49,999

May 2023 - Jul 2023

Project summary

An e-commerce company hired Power Digital to run ads, make creative assets, and develop CRO campaigns. The goal was to increase the client's sales and improve their conversion rates. 

Feedback summary

Power Digital didn't meet expectations. The conversion rate generated wasn't up to the client's standards, and the ads didn't perform as expected. The client's sales also dropped. The team had poor communication, resulting in low productivity. Overall, the client was dissatisfied with their service.

BACKGROUND

Please describe your company and position.

I am the Owner of an ecommerce company

Describe what your company does in a single sentence.

E-commerce store. We sell women’s clothing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Power Digital to accomplish?

• Increase sales
• Improve conversion rates
• Creatives

SOLUTION

How did you find Power Digital?

• Online Search
• Clutch Site

Why did you select Power Digital over others?

Their agent seemed knowledgeable

How many teammates from Power Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We contracted power digital to help run our ads, make creatives and also CRO development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were no successes. We paid and waited for almost 2 months for a CRO that was generated last minute and was not up to par. They come up with ways to stretch things out and delay things in other to keep getting that money. 

The Ads were performing very badly and worse than when we were managing it, so basically, we paid a huge sum of money just to have this company put us in red. Sales dropped significantly as soon as they took over. This is actually one of the worst mistakes have made, and I would advise others to be careful of this scam. Communication with their team was poor. They come up with several lies and manipulation to keep you tied to the contract.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Facebook and Google ads were done on time, but the team seemed inexperienced since the ads performed very poorly.

What was your primary form of communication with Power Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their unique ways of deception and manipulation. They seem very money hungry rather than results driven.

Are there any areas for improvement or something Power Digital could have done differently?

Everything.

Star Ratings

Overall rating: 1

Quality: 1

Cost: 1

Schedule: 2

Willing to refer: 1

Avoid at all cost!

BACKGROUND

Please describe your company and your position there.

We manufacture and sell Marion's Kitchen products - an Asian FMCG brand sold in Australia, New Zealand, Malaysia and the USA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing?

E-mail marketing for our direct to consumer business in the USA

What were your goals for this project?

Customer acquisition, member retention, maximising LTV of a customer.

SOLUTION

How did you select Power Digital Marketing?

Recommendation from KlientBoost

Describe the scope of their work in detail.

• Conduct monthly / ongoing member acquisition campaigns for e-mail addresses captured via various online presences.
• Conduct bespoke acquisition campaigns.
• Retention e-mails to existing customers.
• Account management e-mails for existing members
• Campaigns to highlight member functions
• Campaigns to increase member revenue

What was the team composition?

Account manager and two technical team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Extremely positive. They not only succeed with the original goals but they are also happy to help out with bespoke projects. Profession, friendly people we like spending time with.

How effective was the workflow between your team and theirs?

Excellent - reporting and regular calls work well.

What did you find most impressive about this company?

The caliber of the people and their can-do attitude are impressive.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I am the project and marketing coordinator for a pharmacy group. I handle all of the digital marketing and print marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing, and what were your goals?

To grow our SEO

SOLUTION

How did you select Power Digital Marketing and what were the deciding factors?

Referred from a co-worker.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Optimization of keywords. Updated descriptions on backend of website. Implemented relevant blog topics and optimized blog content.

How many people from the vendor's team worked with you, and what were their positions?

They assigned 2 people to our account. One we work with directly that helps to make the changes the website. The second oversees all the work that is being done.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website traffic and keyword rankings have increased exponentially.

Describe their project management style, including communication tools and timelines.

Biweekly zoom meetings. Weekly status updates. Use email and google docs.

What did you find most impressive or unique about this company?

They're professionalism and overall knowledge of SEO are amazing and how to optimize it even at a smaller level like ours.

Are there any areas for improvement or something they could have done differently?

N/a