Power Digital

BACKGROUND

Please describe your company and your position there.

Our company is a startup office furniture brand that manufactures and sells product direct to businesses. This bypasses the typical manufacturer to dealer to consumer route and goes straight to the end-user. My role is as the founder and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing?

We hired power digital to manage our paid digital advertising spend. They also discussed how they could help us increase the conversion rate of our website which was a factor in moving forward with them.

What were your goals for this project?

To grow revenue in the most cost efficient manner possible.

SOLUTION

How did you select Power Digital Marketing?

Our marketing director conducted a search for a digital marketing agency. We started off with a list of around 10-15 potential companies and narrowed it down to 5-7 we wanted to have calls with.

Our goal was to find a company that was able to specialize in B2B marketing since alot of the companies we found were focused on B2C. We then had screening calls with each of the remaining firms with two owners and the marketing director.

It came down to Power Digital and one other company - we decided to invest in Power Digital as they had greater confidence of getting the company off the ground and also had other services to offer (conversion rate optimization).

Describe the scope of their work in detail.

We had a kick off with Power Digital where we reviewed the goals of Juniper and what the action plan would look like.

One of the great things about PD is that they truly act like part of your team rather than the traditional supplier - customer relationship. They were very interested in our revenue aspirations and engaged in meeting those targets.

Once that was in place we kicked off a series of bi-weekly meetings where we would review Paid Ad progress and share feedback as necessary. They also launched the Conversion Rate Optimization audit and came back with a list of recommendations, which we implemented together.

What was the team composition?

We have an account manager, a paid ad specialist, a paid social specialist, email specialist, and an executive sponsor. This structure works well, especially having an executive sponsor on the team that usually has an increased level of business acumen.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes - our revenue has grown month on month consistently at a rapid rate and they have been able to successfully increase traffic to the site without reducing conversion rate.

Our ROAS has also consistently grown over the course of our partnership. The website changes they recommended to increase conversion rate have been huge and have set the website ahead years versus us learning the hard way.

How effective was the workflow between your team and theirs?

It has been relatively effective. We got off to a somewhat rocky start when our executive sponsor changed multiple times but since then it has stabilized. Occasionally there is confusion when rolling out new initiatives about who is responsible for what but this gets cleared up quickly.

What did you find most impressive about this company?

Their engagement in the success of our business. They are truly passionate about helping our company get off the ground and achieving the growth we are looking for.

The other aspect I find extremely valuable is the specialized approach they take, having teams set up to help with a large range of disciplines. Ex - email/SMS marketing team, a conversion rate team, paid media, paid social, influencer marketing etc.

Are there any areas for improvement?

There are some concerns around the integrity of the data from paid social. Also would like ongoing analysis of the conversion rate of the website.

BACKGROUND

Please describe your company and your position there.

I am Co-Founder and Chairman of Boku International, Inc. We are a family owned organic super-food company in our 14th year, serving customers online in 60+ countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing?

We hired Power Digital to help us grow our business via digital, email and social media marketing.

What were your goals for this project?

We wanted to leverage our 14 year track record as an industry leader to become a household name in the superfood/organic wellness space.

We have proven our ability to provide the world's greatest superfood blends and unrivaled customer experiences, but lack contemporary digital marketing expertise.

In the past we've hired other agencies but have been terribly disappointed by the egregious over promising and under delivering that seems to plague the digital marketing industry. Our hope was to partner with an agency that aligned with our core values and actually delivered on their promises.

SOLUTION

How did you select Power Digital Marketing?

Power came highly recommended by a close colleague. After meeting several times with management, the fit was obvious.

Describe the scope of their work in detail.

The initial plan was to focus entirely on Facebook but early results were less than stellar. We approached management at PD and requested that they pivot in an effort to immediately generate profitable ROAS. We were impatient and lack the resources of some larger, better funded companies.

Despite the fact we were contractually committed to a specific, mutually agreed plan, PD management heard our appeal and responded to shift focus from Facebook to email and paid digital. We have paused Facebook and are now focussing entirely on these other channels.

What was the team composition?

We initially began communicating with Founders and were next introduced to various team leaders. We are now working with dedicated account managers with specific expertise and focus on our brand and their area of expertise.

Tem leaders and management are always available for consultation and have been very responsive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We appear to be making great progress correcting glaring errors in our email and digital strategies. Too early to tell just yet, but we are excited with the projections which if met, will finally define a scalable plan for sustained growth.

How effective was the workflow between your team and theirs?

Communication is the cornerstone of any successful partnership and has always been smooth and efficient between our companies. Even the CEO has been remarkably responsive to calls, emails, etc. Workflow as a result has been meliflouis.

What did you find most impressive about this company?

We were impressed that they seem to operate as partners, truly invested in our success. This was evidenced by their willingness to adapt and pivot when things weren't working. '

I am also impressed with their authenticity. Management and team leaders are actual consumers of BōKU Super Food products. They believe in what we do.

Are there any areas for improvement?

So far- So good.

BACKGROUND

Introduce your business and what you do there.

We’re a technology company that serves the cannabis industry. In states where cannabis is legal, customers can use our platform to view brands and reviews for various retailers. They’re also able to place orders online to have products delivered or prepared for pick-up. On the B2B side, we have technology that enables retailers to set up online ordering and build out an e-commerce site. We sell ads on our site, have a POS system, and a wholesale marketplace.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

We hired them to help with our marketing efforts, including online campaigns and email campaigns.

SOLUTION

What was the scope of their involvement?

They helped develop content for online and email campaigns as well as create landing pages. Their team was also responsible for running Google Ads campaigns. For that campaign, they designed strategy, built out assets, and executed.  

They’re also building collateral for our sales team. Currently, they’re working on a sales deck, case studies, and various other assets that we encourage our sales team to use.

What is the team composition?

We’ve interacted with the account managers. There are also designers, a content writer, and someone who designed the campaign, but we haven't worked directly with them.

How did you come to work with Power Digital Marketing?

I joined the team after they’d started working with our company. Our chief revenue officer decided to hire them, and I later took over the relationship after joining the company. 

How much have you invested with them?

We spend around $10,000 each month with them. 

What is the status of this engagement?

We’ve been working with them since July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their content aligns with our brand well and lives up to marketing expectations in our eyes. We’re operating in a niche industry, so we’re tracking its success rather qualitatively.  

How did Power Digital Marketing perform from a project management standpoint?

They’re responsive, easy to work with, and they take feedback very well. We’ve also found them accessible and organized. They’ve been good about meeting deadlines.  

What did you find most impressive about them?

They bring a lot of different perspectives to the table, helping us think about our business a bit differently. We appreciate that they’re very responsive. 

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Be specific about your goals and requirements. They’re pretty good about pointing out grey areas with requirements if there are any.

BACKGROUND

Please describe your company and your position there.

I am the growth marketing manager for a warehousing and fulfillment services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing, and what were your goals?

We hired Power Digital Marketing to help us with increasing and improving our SEO rankings.

SOLUTION

How did you select Power Digital Marketing and what were the deciding factors?

We have worked with them in the past. They are professional and do great work. Always there to give a helping hand.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began with a discovery call to discuss what we are looking for. Power Digital came back to us with a plan to hit our and exceed our goals.

We have bi-weekly calls to discuss any action items that need to be completed and progressions of our ultimate end goal. Which is to increase organic traffic.

How many people from the vendor's team worked with you, and what were their positions?

I currently work with two individuals; an SEO specialist and a director of customer success.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen an increase in organic and direct traffic. Improving organic traffic takes time, we will likely keep seeing an increase in traffic as the months go by.

I appreciate all the work the team puts in, even if it might be outside of the scope of work. They want to see our company do well.

Describe their project management style, including communication tools and timelines.

We have bi-weekly calls to discuss the on-going project. We talk on Slack if there are any urgent questions that need to be answered.

What did you find most impressive or unique about this company?

Level detail is great. Communication with them is top-notch. They're also very friendly, which is great.

Are there any areas for improvement or something they could have done differently?

None that I can think of at the moment.

BACKGROUND

Please describe your company and your position there.

I am the content manager of a luxury retail brand that sells man made diamond alternatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing, and what were your goals?

We wanted to expand the organic reach of one of our largest brands in order to separate us from the competition. We hired PDM to provide full-scale SEO services in order to grow our keyword rankings and overall organic traffic.

SOLUTION

How did you select Power Digital Marketing and what were the deciding factors?

We met with multiple agencies and ultimately decided on PDM based on their compelling pitch, impressive client roster and fair price point.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our project began with an in-depth technical audit, competitive analysis and keyword map which helped us begin our strategy. From there, regular work has been made monthly on blog posts, pillar page analyses and internal linking strategies.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager to field communications, a content writer to work on blogs, multiple SEO specialists and a VP of technical marketing.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with PDM, our organic traffic has steadily improved with hundreds of new keywords on page 1. We even surpassed our forecasted 2020 organic revenue goal, which is a huge milestone given the tough year it has been.

Describe their project management style, including communication tools and timelines.

They are very organized when it comes to scheduling monthly reports and connecting with our team via Slack. They also update us weekly on keyword rankings and ongoing projects with an easy-to-use digital dashboard.

What did you find most impressive or unique about this company?

They have a really great grasp on all things SEO related with experts on every end. They also pay close attention to Google trends and related trends to our industry which is very helpful. Above all though, I really enjoy the close communication we have which allows me to grow my own SEO skills.

Are there any areas for improvement or something they could have done differently?

Overall they've done a really great job. We have experienced many personnel changes over the last couple of years which can take extra time getting them up to speed on our brand language, but that's to be expected.

BACKGROUND

Introduce your business and what you do there.

The company that I was working with when I engaged with Power Digital Marketing was a real estate inspection company. I was the VP of strategy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

We actually had them running a variety of campaigns for us, but the main one that led us to reach out to them was about trying to basically attract two sides of a marketplace — so attracting real estate agents and home inspectors — to be on some level and refer each other. For ease of explanation, we wanted agents to know more about us so they could refer our home inspectors to their clients. We also wanted home inspectors to know about us so that they understood we were offering a better economic model for them versus other employers.

SOLUTION

What was the scope of their involvement?

We had different intents for each campaign. We were doing a campaign for real agents. We also did campaigns for home inspectors. We targeted different types of home inspectors based on locations and other things. We were basically using all mediums such as Facebook Ads, LinkedIn, and we also did a lot of email marketing. Power Digital Marketing served us our in-house marketing team.

With the scope of our project, both budget-wise and in complexity, we had detailed strategy sessions with a few people from their team — we did whiteboarding. We went through all the different variations of what we were trying to pitch and who we were trying to recruit.

There was also a period of time when we were trying to acquire inspection companies, which was often like small shops. We had a campaign that was targeting the CEO or president of around 4–5 shops. We informed them that we were well-funded and that we were interested in acquiring their companies. We also told them that we wanted them to grow our team and build a larger presence in their state or region. We referred to that phase as the acquisition campaign and after that, we proceeded to the growth campaign. Our growth campaign involved recruiting inspectors to join the company that we were going to acquire. There were a lot of layers to it all, but we needed to make sure we weren’t crossing over and we wanted to avoid people getting multiple messaging. 

What is the team composition?

We had a VP of marketing that oversaw the team at Power Digital Marketing, which was composed of 5–6 people.  The team of people we worked with shifted a couple of times as the scope of the project changed. Whenever our project turned into something else, we dealt with different people regularly. 

How did you come to work with Power Digital Marketing?

Someone that I’ve worked with in the past had an ongoing relationship with Power Digital Marketing. We crossed paths and it made sense — timing-wise — for us to have that discussion. We were in the process of hiring a marketing team. They also had an impeccable reputation, so that helped. I also had to go to our CEO and made a decision to spend over six figures. In the end, it all just worked out. Overall, they did a good job pitching us.

How much have you invested with them?

We spent around $250,000 because I remember there was an upfront fee. After that, our monthly fees got big as we started talking about other things. I believe all the ancillary services they offered were around $5,000 each month. 

What is the status of this engagement?

Our partnership ran from March 2018–July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their reporting and analytics were off the charts — it was one of the reasons we chose them and the reason we stuck with them. I’ve moved on from my role, but I believe they’re still a client of Power Digital Marketing. The team's reporting was really helpful because what we basically had was a relatively lightweight marketing team in-house. 

Some campaigns were successful than others, but we were unbelievably successful on the inspector recruitment side with them. We were very successful within a week and we grew under their guidance. When I got there, we probably had five inspectors, and when I left, we probably had 120 inspectors. 

How did Power Digital Marketing perform from a project management standpoint?

They were awesome and really great. The people we dealt with the most were hyper-organized. I think one of the things I was most impressed with was their ability to remain organized despite our chaos at times. Our CEOs switched twice during that time and we had a lot of moving parts on our end. Despite that, they remained consistent and super reliable. 

What did you find most impressive about them?

Power Digital Marketing bolstered its reputation. We met their executives and overtime, they just really offered a fresh vibe. They were young, talented, and hungry. I never felt any complacency from them. In addition, it never felt like they were just mailing and doing their job. I know it could happen to companies, especially vendors that already work for a company within two years. Instead, what we had was very collaborative. I don’t have direct experience with another big agency to compare pricepoint, but I just felt like they offered premium service and we definitely got what we paid for. 

Are there any areas they could improve?

I couldn’t really think of anything offhand that they need to improve. We liked them so much, and that’s why we wanted to hire them. 

Do you have any advice for potential customers?

They offer a lot and they do everything well. If you are a huge company with a huge budget, I wouldn’t say anything. However, if you’re not a big company, make sure you know what you want when you go into this. We definitely had moments when we thought we couldn’t afford their services since we would love them to do all things for us. However, we just picked and choose what was important. 

Additionally, even if there were times we were disorganized when we walked in on them and wrote all over the map, they helped us remain focused and they asked the right questions. They helped us deal with the project to know what we really need or want, so I feel like they could do a good job regardless. 

BACKGROUND

Please describe your company and your position there.

I am a co-founder of a consumer products company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing?

We actually hired Covet PR in July 2018. They were acquired by Power Digital Marketing in August 2020. We continue to use Covet PR (which is now PowerDigitalMarketing) and they are amazing.

What were your goals for this project?

Covet PR (under Power Digital Marketing) has made us one of the most publicized and celebrated CBD companies in the nation. Their tenacity and industry connections have truly leveraged us against our competition.

SOLUTION

How did you select Power Digital Marketing?

We interviewed 5 PR firms and went with Covet PR (now under PDM) because of their speciality in CPG companies. Their other clients spoke very highly of them, and they have been our longest running agency partner to-date.

Describe the scope of their work in detail.

They focus on brand partnerships, earned media and public relations activations. They have been integral to our brand growth, and we would recommend them to anyone except our competition...because they do such a great job for us :)

What was the team composition?

We currently have a team of 4. Their business cadence, organization and communication is exceptional.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been featured in the nation's top publications, and currently are one of the most publicized CBD brands across all Meredith, Hearst and Conde Nast publications.

How effective was the workflow between your team and theirs?

They set deadlines and they send deliverables. They run our strategy and make sure our projects are executed and meet deadlines. Their workflow is both aggressive and creative, which, in my opinion, is very hard to find.

What did you find most impressive about this company?

They planned a complex trip to NYC for a product launch. We had desk sides with the editors of the largest publications all throughout the city. The organization, execution and structure was impeccable.

Every meeting had an agenda, transportation and goals. The trip was topped off by a media stunt (skydiving) over 2 hours away on Long Island. The trip was a major success and our product won best new beverage by BevNet that month.

Are there any areas for improvement?

I would say, if they could double production for the same retainer... but that would be irrationally selfish, haha. The PR team at Power Digital Marketing (formerly Covet) is astonishing and any CPG company that doesn't try to work with them would be foolish.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a marketing agency.

Describe what your company does in a single sentence.

Great Experience

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Power Digital to accomplish?

• Markeating

SOLUTION

How did you find Power Digital?

• Online Search
• Referral

Why did you select Power Digital over others?

• Close to my geographic location
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Great Job

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Good Work 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they Deliver on Time 

What was your primary form of communication with Power Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their way of working was really unique.

Are there any areas for improvement or something Power Digital could have done differently?

No they are best

BACKGROUND

Please describe your company and position.

I am the Head of Outreach Department of Likvidator SEO

Describe what your company does in a single sentence.

Seo analyze the site and promote it to the top

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Power Digital to accomplish?

• Increase brand recognition

SOLUTION

How did you find Power Digital?

Online Search

Why did you select Power Digital over others?

High ratings

How many teammates from Power Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wrote a two-month plan to promote our company in the media. In social networks, business conferences and so on. We also worked out a follow-up strategy to increase brand awareness

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There are more customers, more orders. Even took customers away from competitors

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything is perfect, you can see that they work professionally.

What was your primary form of communication with Power Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Speed of task completion. We applied to other companies, but everything was very much delayed and they did not give us a clear idea of what they would do and how they would do it. But here they quickly told us everything, showed us and the work started.

Are there any areas for improvement or something Power Digital could have done differently?

Well the only thing that can be improved is the prices, make them more affordable. But to be honest, the price justifies the quality of work

BACKGROUND

Please describe your company and position.

I am the Director of Content of The Sculpt Society

Describe what your company does in a single sentence.

The Sculpt Society is an online fitness platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Power Digital to accomplish?

• Search Engine Optimization
• Website Launch Support

SOLUTION

How did you find Power Digital?

Referral

Why did you select Power Digital over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Power Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We work with Power Digital on SEO with a focus on on-site optimizations. Key deliverables include on-page SEO optimizations, blog keyword research and optimizations, content clusters, internal linking, and monthly reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen an increase in organic traffic and organic conversions, as well as non-brand keywords, since working with Power Digital.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have strong project management skills and work is delivered on time. The team was very responsive to feedback and adjusted reporting cadence and content to fit our needs.

What was your primary form of communication with Power Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Power Digital's client service and reporting/analytics capabilities have stood out throughout our partnership. Their flexibility and willingness to go above and beyond make them a very strong vendor.

Are there any areas for improvement or something Power Digital could have done differently?

Power Digital has consistently implemented feedback and made changes when there were areas for improvement in our partnership.