Could you share any statistics or metrics from this engagement?
It's really around sales, organic traffic, and rank. In all of those three areas, we've seen a sizable uptick since we started working with Ignite Digital. It's multipronged in terms of the success criteria that we've set forth. In rank, for terms like "custom dress shirts," we're now ranking at the bottom of the first page, top of the second page, among guys that have $10,000 to $15,000 a month marketing budgets. We're a fraction of that, and we're still able to make inroads there. That is generating leads, which is leading to sales. We're seeing some success on the pay per click as well. On all fronts, there's a noticeable improvement since we started.
How did Ignite Digital perform from a project management standpoint?
I can get Matt on the phone at any time. It's never a problem, and we do monthly check ins. He provides a report as to where we were a month ago versus today, and we spend about 20 to 30 minutes going through it. There's a good one-on-one rapport there. The communication has always been good.
What distinguishes Ignite Digital from other providers?
They are very flexible. The pay-per-click stuff was a little out of their wheelhouse, in that it's not in our scope of work. Matt still took it on and is doing it essentially pro bono until it's successful, which is nice. That's not the case with most of these guys. There's a lot of charlatans in this industry, but Matt genuinely seems to want to see his customers succeed. You can see that and feel that when you talk with him.
I've asked him if we could do something bigger in certain areas, and he could bill the heck out of me if he wanted to, but he's said, "Well, I don't know that that's going to lead to anything because you're still swimming against the tide." He's pragmatic and honest with what direction he feels is going to provide the most value, so that's nice. The SEO industry is full of many guys that are just not trustworthy, and I've been burned quite a few times, which is why it's good to have him on the team.
Is there anything Ignite Digital could have improved or done differently?
They may want to bring in some additional subject matter expertise in other areas. Pay per click is not something that they regularly do for their clients. That's an expensive endeavor, and they're treating what we're doing together as a pilot. I guess if they wanted to branch off into another vertical, I think it's a logical extension in doing a lot of the pay-per-click analysis.
It would be beneficial for them to have more access to software that allows them to give us more targeted analytics around where we should be spending those dollars. Right now, we're shotgunning it, trying a few different things and seeing what hits. On the SEO side, they're very good. I think if they try to get into some other areas, they may want to elicit additional subject matter expertise or purchase licenses for some of the software tools that their competitors use.