Ignite Digital

BACKGROUND

Please describe your company and position.
I am the Business Development Representative of an outbound sales company.
Describe what your company does in a single sentence.
We are an outbound sales company that acquires hyper-qualified B2B sales opportunities with our proven strategies and our expert team.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Digital to accomplish?

• PPC
• SEO
• Leads

SOLUTION

How did you find Ignite Digital?

• Online Search
• Referral

Why did you select Ignite Digital over others?

High ratings

How many teammates from Ignite Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ignite Digital has been an invaluable ally in our digital marketing endeavors. Their expertise in SEO and PPC has consistently yielded exceptional outcomes. We've witnessed a significant surge in website traffic, generating more leads and bolstering our online presence. Furthermore, their PPC setup has far exceeded our expectations, delivering an outstanding return on investment in advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?
Conversions, leads and SERP’s
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their consistent delivery of valuable analytics reports has been instrumental in providing us with profound insights into the performance and progress of our campaigns during our meetings. Because of their knowledge, they have become an indispensable partner for fulfilling our digital marketing and SEO needs.
What was your primary form of communication with Ignite Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Collaborating with Ignite Digital for our digital marketing requirements is a truly delightful experience. Their team of highly skilled professionals surpassed our expectations by providing clear and concise guidance on how to achieve optimal results for our company. Their remarkable level of expertise left a lasting impact.

Are there any areas for improvement or something Ignite Digital could have done differently?

There is nothing I can think of.

BACKGROUND

Please describe your company and position.

I am an executive of BluRoot

Describe what your company does in a single sentence.

We are the #1 Fintech CRM company in Canada

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Digital to accomplish?

• Improve our Google rankings of "Financial Advisor CRM" related keywords
• Improve our Google rankings of "Mortgage Broker CRM" related keywords
• Manage our Google Ad Spend

SOLUTION

How did you find Ignite Digital?

Referral

Why did you select Ignite Digital over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Ignite Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ignite Digital was tasked to improve our Google ranking for both "Financial Advisor CRM" and "Mortgage Broker CRM" related keywords. They were also tasked to manage our Google Ad spend. The deliverables of this project were the ranking improvement of 20 identified keywords as well as decreased cost per conversion in our Google Ad account. Ignite Digital delivered on all the key deliverables, and did so ahead of time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yes. All identified keywords increased their ranking in Google search. More importantly, the leads we generated from SEO and organic search increased by 10x.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ignite ensured progress was being made through a monthly virtual check-in meeting. If any concern arose between these meetings, they were extremely quick to respond.

What was your primary form of communication with Ignite Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ignite truly cares about the success of their customers. They understand the long-term value of being a true business partner, which is shown in their interactions with us.

Are there any areas for improvement or something Ignite Digital could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Business Analyst at a Health Sciences Centre.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Digital, and what were your goals?

Seeking to expand our SEO reach on Google, I was looking for an expert-level partner. My previous experiences with many different SEO professionals had left me wanting more.

SOLUTION

How did you select this vendor and what were the deciding factors?

Ignite Digital boasts an exceptional renown for assisting businesses, and we have received glowing feedback from one of our affiliate companies about the quality of their services.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

To bring our vision for the website to life, Ignite Digital dedicated considerable effort in collecting and organizing our ideas before even getting started on building a roadmap. After sketching out an initial design with plenty of space for us to contribute during the process, they proceeded onto updating the site while keeping us informed during each step along the way with visuals of their creative mockups and keyword research options that would help attract organic traffic from major search engines like Google.

How many resources from the vendor's team worked with you, and what were their positions?

Our Account Manager served as our primary contact and provided us guidance on how to optimize the use of our budget.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

When the pandemic struck, we had to make drastic changes to our business model. Improving SEO was essential for us. Ignite has enhanced our online visibility which led to a notable influx of traffic.

How effective was the workflow between your team and theirs?

Their services proved to be immensely useful; they were ever accommodating of our busy lifestyles and afforded us sufficient time to make the right decisions.

What did you find most impressive or unique about this company?

They never made any unrealistic claims or tried to force a sale on me. They are passionate about our success and guarantee that we get the most bang for our buck with solutions that yield tangible results.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Truck dealer and repair shop. I deal with marketing and sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Digital, and what were your goals?

Truck dealer and repair shop. I deal with marketing and sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

After searching for a provider of SEO services, we settled on Ignite and could not be more pleased. Their offer was precisely tailored to our needs, so it only made sense to partner with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

In order to strengthen our domain, they have initiated a process based on their initial SEO audit that prioritizes the most urgent areas for optimization. Our assigned SEO specialist is tirelessly working behind the scenes and providing us with monthly reports containing data from analytical tools which showcase any progress as well as how our website is performing generally. We are in continuous contact with them so we can address important matters whenever need be!

How many people from the vendor's team worked with you, and what were their positions?

Ignite assigned a SEO expert solely to our project, who has become our point of contact and oversees their internal team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ever since we collaborated, our organic traffic has been on an upward trajectory. Additionally, the keywords rank changes we have seen are a testament to their excellent work.

Describe their project management style, including communication tools and timeliness.

They are meticulous in their planning to ensure that our timelines remain efficient. Our questions and queries can be answered promptly by one contact, providing us with a smooth communication experience. Furthermore, they provide comprehensive reports each month that detail the work they have completed.

What did you find most impressive or unique about this company?

With regular reports, we can observe how their efforts directly influence website performance. They also have the opportunity to partake in direct communication about these results.

Are there any areas for improvement or something they could have done differently?

They are great the way they are!

BACKGROUND

Please describe your company and your position there.

Store Manager at a chain suit store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Digital, and what were your goals?

Ignite has been a game-changer for our online store's SEO process. They have crafted a tailored strategy and streamlined optimizations, so we can reach our goal of enhancing organic traffic to increase sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

Ignite Digital's representative contacted us and provided a comprehensive plan for improving our website. After careful consideration, we decided to take the plunge and give their services a go, confident that optimizing our website would bring about impressive results!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Ignite began our collaboration by conducting an SEO audit, which was then used to craft a strategic Action Plan. Following this, the first changes were rolled out and link building efforts commenced. As we move forward in the process, our dedicated SEO specialist continually adjusts activities as needed on all of our webpages for optimum results.

The range of their activities comprises both on-site and off-site optimization, content development, and reporting. Every month we receive a breakdown of what has been accomplished along with the current status of our site. Moreover, these reports have time frames to demonstrate how far our website has advanced over time.

How many resources from the vendor's team worked with you, and what were their positions?

Initially, we reached out to a sales representative and soon after our collaboration began they appointed one SEO expert as the leader of our project. Although there are other individuals who help with working on our website, we primarily meet with an Account Manager for any inquiries or updates.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are reaping the rewards of their hard work - our store is experiencing a reliable rise in organic website traffic (most recently 106% YoY), awareness, and its ranking for numerous keywords in search engine results.

How effective was the workflow between your team and theirs?

Their process is well-orchestrated and meticulously mapped out, so emails are a primary source of communication. Their team possesses an abundance of aptitude - deadlines are met in a speedy fashion, and any issues that arise can easily be discussed with the team.

What did you find most impressive or unique about this company?

Their extensive knowledge and experience. They crafted a plan designed to align with our company objectives while being flexible in the face of any abrupt changes.

Are there any areas for improvement or something they could have done differently?

We're fully satisfied with their cooperation.

BACKGROUND

Please describe your company and your position there.

As a leader of mortgage specialists I oversee and help grow mortgage specialist business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Digital, and what were your goals?

To boost my customer base and the volume of mortgages I can manage, I chose ignite Digital to provide me with an increase in traffic. I hired them to increase my online presence with SEO and get more mortgages with ppc

SOLUTION

How did you select this vendor and what were the deciding factors?

Our friend, who has had success in SEO and PPC, recommended Ignite Digital to us. They have been working with this digital agency for an extended period of time and encouraged us to do the same.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the start of our venture, we held a meeting to discuss my aspirations. We explored what specific keywords I wanted to rank for as well as who constitutes my target audience in the competitive analysis meeting. Once these objectives were established, we began focusing on targeting relevant keywords which produced tangible results only weeks after putting it into action. Additionally, we implemented a PPC campaign with the goal of driving higher clicks and conversions.

How many people from the vendor's team worked with you, and what were their positions?

After being initially sold on Ignite by Daniella, my account manager Megan proved to be an invaluable resource in helping me navigate my SEO journey.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to Ignite Digital's PPC campaign, visits to my website have dramatically increased and tripled in number. Additionally, their SEO efforts have enabled me to be featured on the first page for relevant search terms which has been incredibly successful.

Describe their project management style, including communication tools and timeliness.

They utilize programs and staff within their company to stay organized and keep us informed timelines . Constant communication is something I found very refreshing from them all.

What did you find most impressive or unique about this company?

I was completely taken aback by their level of dedication throughout the entire setup process. Not only did they identify our goals, but they also found ways to maximize my SEO and PPC plans to reach them.

Are there any areas for improvement or something they could have done differently?

Everything was done very well, I do not know what they could have done better.

BACKGROUND

Please describe your company and your position there.

I'm the founder and creative director of a clothing company, we primarily sell our offerings online, with seasonal brick & mortar pop-ups.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Digital, and what were your goals?

As we prepared for the holiday rush, we decided that we needed a larger presence on Google, we felt we were too reliant on our social media ads and needed to diversify.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online, looking for a digital marketing company that was within 30-70 km of our offices. After cutting down the field to our top 3, Ignite Digital won us over with their transparency during the sales process, they didn't make any outrageous/unrealistic promises that we noticed a lot of the other companies constantly did.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After the sales process, we got right into it and made sure that my foundation was set up for success. We identified any major problems & areas of concern on my website and made the necessary changes. On a monthly basis we meet to discuss our results in-depth, this allows me to look back on overall performance and see what adjustments/tweaks need to be made.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with one salesperson, from there I have had my account manager Matthew ever since I've signed on.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our presence on search engines, mainly Google went from being non-existent to now, being competitive and within the top 10. The process of SEO isn't overnight, and they do a great job of communicating that to me.

How effective was the workflow between your team and theirs?

The workflow was effective, like I mentioned, we had monthly meetings to discuss a report. In terms of me communicating with them, I always felt as if they met my needs with genuine feedback/help.

What did you find most impressive or unique about this company?

Customer service is great, every single person I've had an encounter with at Ignite has met me with professionalism and respect. No matter the size of your business, they always treat you like you're a part of their team. That's what continues to impress me, even after 2 years.

Are there any areas for improvement or something they could have done differently?

As of right now no, I can truly say that they've grown with us over the span of our partnership.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager for a materials manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Digital?

My company hired them for digital marketing services.

SOLUTION

What was the scope of their involvement?

Ignite managed our SEO and PPC campaigns. They created and placed ads as well as targeted segments and industries to generate conversions. Ignite also assisted with web design and web development services as well.

What is the team composition?

Over the course of the engagement years, I worked with three people from Ignite. I worked with two account managers and another person worked on any website updates or development issues.

How did you come to work with Ignite Digital?

When I started with the company, I inherited the partnership with Ignite.

How much have you invested with them?

The cost changed throughout the four years of our engagement. We actually increased the budget at one point, hoping to see better results. Last year, we spent over $100,000 on the engagement.

What is the status of this engagement?

We are no longer working with Ignite Digital.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Although Ignite understood digital marketing, I didn’t see improvements in our website's traffic or leads. They touted a special algorithm, but I learned that we spent money on wasted impressions. They focused on segments, industries, and ads that didn’t convert. Their team didn’t come to the table with suggestions for improvements and limited us on focus keywords for SEO initiatives.

How did Ignite Digital perform from a project management standpoint?

As I didn’t frequently hear from them, I often had to chase them. Their response time was slow. I also had to repeat myself, so it felt that they didn’t read my emails. If they monitored the account more, their team may have been able to catch wasted impressions. We could've saved money on placements, segments, and ads that didn’t convert.

What did you find most impressive about them?

Ignite was friendly but their performance plateaued. Their team was sunny, upbeat, and positive when I was able to reach them.

Do you have any advice for potential customers?

It was a struggle working with Ignite.

BACKGROUND

Please describe your company and your position there.

Peter Smith GM is an authorized dealer for sales and service of GM vehicles. We are located in Belleville, Ontario, Canada and I currently work as a marketing specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Digital?

Ignite Digital was hired on solely for SEO purposes. More importantly, we needed an agency that followed through on its promises and had a clear schedule/plan moving forward.

What were your goals for this project?

Our goals were to increase our organic searches and get ranking on Google. As a company, we are aware of the importance that SEO has for longevity and reputation. Especially in these times, having a presence on Google is as important as it’s ever been.

SOLUTION

How did you select Ignite Digital?

We found Ignite Digital through a friend, who recommended them to us.

Describe the scope of their work in detail.

They made sure my site content was up to speed with Google’s standards and kept me in the loop every month regarding my keyword rankings and positional changes.

What was the team composition?

After completing the sales process with Marty, I was assigned my account manager Megan and she has been my main point of contact since.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We know SEO takes time but throughout our partnership, we have seen a steady increase in our Google rankings and organic traffic, with their help we also managed to make it into the Google Local Pack, which I previously never knew about.

How effective was the workflow between your team and theirs?

The work with them was efficient and simple! No unnecessary meetings or video calls, they mean business and got me the information I needed consistently and effectively. In addition, they adapt to my early morning schedule which is a bonus!

What did you find most impressive about this company?

They are responsive and genuinely care about the success of their clients, I have wholeheartedly learned that since joining forces with them.

Are there any areas for improvement?

No complaints about Ignite Digital. Keep up the great work.

BACKGROUND

Please describe your company and your position there.

I am the owner of an e-commerce store that specializes in the sale and distribution of customizable men’s suits, tuxedos, and formal attire.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Digital?

Ignite Digital handled our SEO, and also write some of our blog posts.

What were your goals for this project?

The goals were to gain organic traffic, and increase our keyword rankings. Originally I did not know too much about SEO but our partnership has taught me a lot about what they do and how they do it.

SOLUTION

How did you select Ignite Digital?

We selected Ignite Digital after going through the sales process with 4 other agencies.

Describe the scope of their work in detail.

Ignite Digital has created Title Tags and Meta descriptions for my website and made sure that they all follow Google's guidelines. They also generate a few blog posts a month for us. We carefully review the progress of our strategy every month.

What was the team composition?

From what I can I see, their team is comprised of multiple departments, but I only really communicate with my account manager Megan.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Ignite Digital has almost double the number of keywords I have ranking for my website, so it is safe to say that they have delivered on their promises of doing so. In addition, since starting with Ignite Digital, I have seen the quality of my traffic improve.

How effective was the workflow between your team and theirs?

The workflow was efficient. All action items that could be taken care of over e-mail were done so, and tasks that warranted a phone call or a Google meets screen share were carried out that way. My account manager Megan has been a great resource for anything and everything SEO, she really has opened my eyes to the world of digital marketing.

What did you find most impressive about this company?

The most impressive thing about this company is their customer service, I always received timely responses and they always took the time out of their day to help me out, whether it was regarding digital marketing or website help.

Are there any areas for improvement?

No complaints about Ignite Digital’s services as of yet.