Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director and Co-Owner of a Waterfront Hotel that has a full service Restaurant, Banquet Venue as well as an endurance Event Company which hosts multiple running, biking, swimming and kayaking races.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We have a series of endurance events that we are looking to grow along with our increasing business at our restaurant and hotel.

What were your goals for this project?

We want to increase registration for our endurance events, bring more customers into our restaurant, and book more weddings and hotel rooms at our waterfront hotel.

SOLUTION

How did you select this vendor?

We have a pretty good amount of experience with digital advertising through facebook and google ads, but there are so many different ways to set up campaigns that we wanted to make sure we were reaching our customers the most efficiently and effectively as possible to get the best return on investment. When we started doing some research on digital advertising agencies I remembered seeing facebook ads in the past from Disruptive. After contacting Disruptive along with a few other agencies to get a quote and chat with their teams we ultimately chose Disruptive based on how well they did with their retargeting ads after we visited their site along with their pricing structure and no-commitment contract. When we first started doing some research we weren't quite ready to commit, so over the next few months we received multiple pushy sales calls from other agencies, but didn't hear anything from Disruptive other than seeing their retargeting ads, which we really appreciated. It showed that their results speak for themselves and they don't spend a lot of time trying to convince you to choose them.

Describe the scope of their work in detail.

Working with Disruptive so far has been an excellent experience. The first couple calls allowed us to get introduced to their team and learn about their process. They had very professional slideshows and presentations to walk us through every step of the process from the introductory calls to the detailed campaign settings. Since we have more experience with digital advertising and are interested in learning the best ways to set up the campaigns, they have been great about walking us through the campaign settings and targeting in detail.

What was the team composition?

We started off the first call with their team manager Dawson who introduced us to our account strategist Kaden who has been doing all of the day to day implementation of the campaigns. They have a graphics team that will do all of the creative for you, but since I am a graphic designer, they have been great about working together with us to get the visual elements needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in the early stages of our campaigns, but from what we've seen so far, their staff is very knowledgable in digital advertising and we are confident that we will have very successful campaigns.

How effective was the workflow between your team and theirs?

We have developed a great partnership between their team and ours. We have provided them with some of the creative elements like photos and videos and they have done all of the work setting up the campaigns. We have had almost weekly phone calls and communicated via email at least once a week.

What did you find most impressive about this company?

The thing that we really like about Disruptive is that they have a large team of experienced advertisers so they can assign you an account rep that has experience in your specific industry and they can bounce ideas off of each other to make sure they are targeting campaigns most effectively.

Are there any areas for improvement?

So far everything about the process has been great.

BACKGROUND

Please describe your company and your position there.

I am co-ownder of Modern Piggy, a modern accessory company for children and adults!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Disruptive has helped with our digital marketing, retargeting, acquiring new customers, promoting new releases, and strategies to help grow our company.

What were your goals for this project?

Increase our annual sales figures, brand awareness and acquiring new customers!

SOLUTION

How did you select this vendor?

Disruptive had a competitive agency fee, but most of all was experienced in their field. They have helped us navigate the overwhelming world of digital marketing and take our business to the next level.

Describe the scope of their work in detail.

They manage our account daily/weekly with biweekly calls to make sure everyone is on the same page.

What was the team composition?

We work with our account representative and occasionally hop on calls with team leads or sales team to look at future strategies,

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have loved working with Disruptive for our company! We have been with them for a few years now, and they have continued to adapt to the needs of our company. Everyone is very responsive, knowledgeable and personable. Aside from the pleasant interactions, we have also experienced significant growth in our sales due to their expertise in marketing and advertising We love Shae! She's so great to work with. We love the Disruptive team!

How effective was the workflow between your team and theirs?

We have changed representatives a few times, but are extremely pleased with our current rep (we love Shae!) and have found a really responsive and collaborative workflow.

What did you find most impressive about this company?

Their attention to detail and forward thinking on our account!

Are there any areas for improvement?

The first year or so we had been moved to a few different account reps which was hard to find our flows with them, but we've been so happy with our current situation.

BACKGROUND

Please describe your company and your position there.

I am the Sr. Marketing Director at a health and fitness company that makes and sells sports nutrition products and supplements. We are based in Florida and have about 50 employees; we are one of the largest brands in the world. I help manage the D2C website and all marketing for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive Advertising to help us manage our digital advertising; this includes social media advertising (Facebook + Instagram) and Google AdWords (search, shopping, display, and YouTube pre-rolls). We also wanted to work with them on our website layout and design so that we could get better conversion rates.

What were your goals for this project?

We wanted to create more brand awareness and drive more (and new) traffic to our website and into our retail partners' doors. We also wanted to use the digital advertising to really increase our digital footprint and increase our direct-to-consumer e-commerce sales.

SOLUTION

How did you select this vendor?

We were working with other agencies and decided to make a change. We did searches on Google for new potential partners but were referred to Disruptive from another marketing expert. From there, we did our due diligence and felt like Disruptive had everything we needed to achieve our goals.

Describe the scope of their work in detail.

They manage all of our digital ad spend with Facebook Manager and Google AdWords. They are responsible for building out audiences, different ad campaigns, and different ads. They handle all of the copywriting and strategy as well. They are responsible for checking in with us on a daily basis on results and what changes they are making.

What was the team composition?

I work with a full team at Disruptive. Each person plays their own role on the team so we have an account manager and then individuals that focus on their key areas of expertise. For instance, we have someone that focuses on our UX/UI design on our site, someone to manage social ads, and someone to manage AdWords.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a nice steady increase in sales since we've started to work with Disruptive Advertising. At the very beginning, they put a lot of effort into acquiring new customers and did a lot of prospecting ads. Over the course of 2-3 months, we're seeing all of this pay off!

We've continued to see an increase in our web traffic and our conversion rates are continuing to grow. The prospects that we brought to the site in the first couple of months, are now buying because of the re-targeting strategy that Disruptive Advertising put into place. It's amazing to see the idea come to life.

How effective was the workflow between your team and theirs?

I love working with Disruptive Advertising. I've worked with multiple agencies in the past that have over-promised and under-delivered. Disruptive is the complete opposite and has surpassed expectations. One downside to working with a 3rd party agency is usually communication, but not with Disruptive.

They are very attentive and responsible. I can touch base with them any day and at any time. I love working with this team because I know they treat our strategy like they are a part of our company. They make wise business decisions and keep us in the loop at all times.

What did you find most impressive about this company?

I was blown away by the communication that the team has with me. Disruptive Advertising is a large company and they have many clients but they really treat us as if we are the only one. Their team works on our account daily and are always open to discussing new strategy. They go above and beyond anything we could ask for. I love working with them.

Are there any areas for improvement?

Everything has been very smooth with Disruptive Advertising. I have no complaints. They do the job right and they get results. Period.

BACKGROUND

Please describe your company and your position there.

Big Leap Digital marketing is an SEO/Content Marketing agency. I am the VP of Partnerships and work very closely with their team. They are a data driven company with long term success as their benchmark and goal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We use Disruptive Advertising to drive traffic to our site from Google ads, Facebook, Instagram and Twitter. These are ongoing projects and we have been working with them for years.

What were your goals for this project?

Increase brand awareness and relevant traffic to site. They have done that consistently month over month making adjustments where necessary.

SOLUTION

How did you select this vendor?

We found them through common clients that recommended their services to us and that recommended our services to them. We work together to increase traffic and opportunities to each others business. We really see them as an extension of our team.

Describe the project in detail.

We started off with just Google paid ads and moved to utilizing them for all of our paid social as well.

What was the team composition?

We work directly with an account manager that is an experienced paid ads specialist who also has a director that has extensive experience in the field.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had success every month in working with Disruptive Advertising. They strategize and execute our paid advertising campaigns and make necessary adjustments when needed.

How effective was the workflow between your team and theirs?

The communication between Disruptive Advertising and our team has been fantastic. They are super communicative and quick to get back to us to answer our questions. They truly treat the success of our campaign as if they were working for us directly.

What did you find most impressive about this company?

Their staff is super friendly, easy to work with and very engaged and interested in our success.

Are there any areas for improvement?

I wish their office was closer to ours so we could hang out more often. These guys are a fun group to hang out with. Recommend them highly.

BACKGROUND

Please describe your company and your position there.

Both our sister companies are in the B2B Technology Solutions industry, heavily focused on DIRECTV.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Paid Advertising

What were your goals for this project?

To expand our presence in the market through merging external paid advertising efforts with internal organic efforts, having Disruptive take on the paid initiatives.

SOLUTION

How did you select this vendor?

Referral

Describe the scope of their work in detail.

Disruptive Advertising manages PPC advertising campaigns through Google Ads in their long-standing relationship with a wisdom teeth removal service. They also conduct AB and conversion tests.

What was the team composition?

Working with Kyle Rutledge has been a pleasure. He is on point with communication and keeping us moving forward.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The deliverables are driving more leads toward the client’s services at lower costs, cutting the previous cost per lead in half. Their flexibility, transparency, and creative approach has garnered results that go above and beyond expectations. They built a long-term partnership.

How effective was the workflow between your team and theirs?

Weekly calls and responsive communication has made progress quick and smooth.

What did you find most impressive about this company?

I did a Google search because I was frustrated with our current PPC management partner. They had an ad for their local services on top of the search results. I figured if I could easily find them, they could help us achieve the same standing. It was a good indication that they know what they’re doing. We ended up hiring them.

Are there any areas for improvement?

At this point, I’m super happy with all the results.

BACKGROUND

Please describe your company and your position there.

Storq is a Direct-To-Consumer brand focused on apparel and accessories for women who are pregnant, nursing, and prioritize comfort while looking and feeling like themselves. I hold the position of Marketing Manager, overseeing marketing strategy across paid and organic channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We work with Disruptive to manage our paid marketing efforts in Facebook and Google. As an online-only business, Facebook and Google are important levers for driving growth in our business. We trust our team at Disruptive to actively optimize these channels and test new strategies.

What were your goals for this project?

Our ongoing marketing goal is to drive growth while hitting at or below a specific return on ad spend. It's also very important to us to maintain the standards of our brand, and our team we collaborate closely with our team at Disruptive to make sure every piece of creative is something we can be proud of.

SOLUTION

How did you select this vendor?

We were introduced to Disruptive by a friend and business owner. I was not a part of the decision making process (before my time), but I can speak to why we've stayed with them:

• We continue to see year over year growth.
• Our team really pays attention to our account, actively searching for ways to improve performance and testing out new strategies to find new pockets of growth.
• They're very communicative and collaborative
• To top if off, our team is super kind and very pleasant to meet with.

Describe the scope of their work in detail.

Disruptive works on strategy, marketing execution, and reporting across Google and Facebook. They lead a biweekly meeting covering performance, budget pacing, learnings, and new opportunities.

On top of evergreen campaigns, they also make specific strategy recommendations for important product launches and marketing initiatives like sales. Disruptive briefs me on strategy, and we work together to edit depending on business goals and priorities. I ultimately approve strategy with my CEO.

What was the team composition?

We have three people actively working on our account: one focused on Google, one focused on Facebook (and soon Pinterest), and a third overseeing them both. The size of the team has grown, with a new manager on our Google account and the former Google account manager promoted to oversee her.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had great success in our paid marketing channels since Disruptive has been managing our accounts. We continue to see year over year growth in terms of revenue, repeat purchases, and new customers. We've also hit new revenue milestones in our annual sales.

How effective was the workflow between your team and theirs?

Super effective! We speak biweekly to stay up to speed with performance and budgets, and stay in touch via email between meetings to cover any asks or updates. We have an overall great rapport that I'm happy with.

What did you find most impressive about this company?

I'm most impressed with the way they're always striving towards and forming the conversation around improvement. They get ahead of the next thing, even when things are going really well and I find myself inclined to just ride the wave. I can also tell that they're doing the work, staying close to the account and keeping a close eye on the day-to-day performance so they can react quickly when they need to—it's much appreciated!

Are there any areas for improvement?

I'd like to hear more from Disruptive about what we need to do as a business to help them do their work better. I'd also like to hear more of their perspective on what our expectations should be.

BACKGROUND

Introduce your business and what you do there.

I am the digital project manager for zBuyer, a real estate B2B company. We deal with real estate agents and sell them packages of leads for home shoppers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to get home shoppers interested in buying and selling houses using Facebook ads.

SOLUTION

What was the scope of their involvement?

We had to find people interested in buying houses across all 50 states, but we needed to start with a limited number of leads first and reach them on Facebook. We hired Disruptive Advertising to help us with this Facebook Marketing Campaign.

What is the team composition?

I have interacted with four people from their team. Jace (Enterprise Account Manager, Disruptive Advertising) is amazing. He was super informative and would even work during the weekend sometimes. I also work with Katie (Marketing Consultant, Disruptive Advertising) and Caitlin (Marketing Consultant, Disruptive Advertising). There are other people behind the scenes, too.

How did you come to work with Disruptive Advertising?

Before working with Disruptive Advertising, we worked with another agency that took weeks to make changes, and their cost-per-lead model didn’t work for us. I looked for another provider and found Disruptive Advertising on Clutch.

Their reviews were one of the most important things in hiring them, as they mentioned their professionalism. I called them and set up an appointment. The way they handle business and their service level agreement (SLA) were both strong plusses.

How much have you invested in them?

So far, we have spent around $20,000. We are under a specific threshold, so we pay them fees according to ad spend. For cost per leads, it is according to the bidding.

What is the status of this engagement?

We began working with them in December 2019, and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to do what we wanted. I am already running ads. I ran ads before, and I saw that we could pay less in some areas and if we were to change to a model like the one that we are currently in with Disruptive Advertising.

Also, they’re with billing and cost. We asked to meet the rate per lead that we paid with our previous agency, and we actually have been paying less than what we did before.

How did Disruptive Advertising perform from a project management standpoint?

We use Google sheets and they manage all the screens and history. They are super business-oriented. We maintain continuous communication through email and our very informative weekly call with them. We also communicate through Hangouts. My only other experience was with the other agency and it wasn’t positive, so I am continually amazed by Disruptive Advertising.

What did you find most impressive about them?

I can give a list of some of their most impressive qualities:

• They are very business-oriented.
• They're incredibly knowledgeable.
• They are very detailed.
• They get back to us on time.
• Their business process is amazing.
• Knowing what they're doing, they get results.

Are there any areas they could improve?

No. I agreed to their services knowing it would only be a weekly call, but they are always available to me. I reach out to them, and they get back to me within 24 hours. There is nothing that needs to be changed or enhanced.

Do you have any advice for potential customers?

My advice would be to give them all the business details. Have all the resources available and be transparent with current Facebook ads.

BACKGROUND

Please describe your company and your position there.

Our store is The Enchanted Forest and we are an online based retailer specializing in the sale of magical and boho-chic themed jewelry pieces and accessories. I am the President and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

So prior to engaging Disruptive Advertising, I handled all the marketing for "The Enchanted Forest" and primarily posted paid ads on Facebook. I knew that I wanted to scale our ad budget and contract with a vendor that could alleviate the time I had to invest each day keeping track of our company's marketing challenges. Disruptive had been contracted to provide the daily management of our Facebook and Google Ads marketing campaigns, and have recently started a Pinterest ad campaign.

What were your goals for this project?

The primary goals were to maintain a 3x ROAS on both Facebook and Google Ads platforms, while at the same time scaling sales to reach a minimum of $50,000 each month. We allowed 3 months as a transition period to achieve these goals.

SOLUTION

How did you select this vendor?

I reached out to a few different vendors to get an understanding of scope of services as well as pricing. I looked at 3 different marketing companies, and the only prerequisite was a focus on Facebook marketing. I wanted to be sure that the company I chose was capable of managing our then-current ad campaigns, while also adding value via starting new campaigns on new platforms. Disruptive had the most compelling credentials and were large enough to offer resources that the other 2 vendors couldn't match.

Describe the scope of their work in detail.

Essentially, the scope of work is complete management and execution of our online ad campaigns. Disruptive is responsible for planning, developing and adjusting the various campaigns we run on a day-to-day basis. We have semi-weekly calls to review progress and monthly strategy calls to ensure that we are all on the same page with monthly goals and promotions, as well as staying on target for ad spend budgets.

What was the team composition?

I work directly with 2 specialists at Disruptive, Adriel Johnson who handle our Facebook campaigns and Summer Choi, who is responsible for the Google Ads campaigns. We have had 2 specialists since we started with Disruptive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have worked with Disruptive for a little less than 6 months and have seen measurable growth and progress. After the initial 3 month transition period, we have seen comp sales growth in the past couple of months, while delivering on our monthly sales and ROAS targets. Overall, we have also seen increased site visits and increased interaction with our ads on Facebook.

How effective was the workflow between your team and theirs?

The workflow has been managed extremely well in my opinion. Both Adriel and Summer are easy to reach via email, and we always review expectations and performance each month during our strategy calls, so that has been helpful as well. There have been a couple times when we needed to adjust our campaigns to better align with our ad budgets and Disruptive was very accommodating and flexible so that we could stay within budget and still deliver on our goals.

What did you find most impressive about this company?

I believe their biggest asset is that they have a team of qualified specialists. They can step in as needed when additional resources are needed. There have been times when we needed new ads designed or had technical issues with our ads running on the different platforms, and Disruptive has been able to seamlessly resolve the issues as they have come up.

Are there any areas for improvement?

Only area of improvement I can suggest is to steam line the transition period so that sales goals and targets can be achieved in less than 3 months.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a dental support organization that provides wisdom teeth removal services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed a PPC partner to decrease our cost per lead and generate more patients.

SOLUTION

What was the scope of their involvement?

They manage our entire Google Ads account and do some conversion testing to make sure we’re meeting goals. That involves AB testing of various ad copy for our landing pages. We meet weekly to examine their findings and discuss what is and isn’t converting new customers. Based on our discussions, they’re changing aspects of our campaigns weekly. In addition to ideation and testing, they create content and design the landing pages we’re using within the campaigns.

What is the team composition?

We work with Nick (Marketing Strategist, Disruptive Advertising), Jake (Conversion Rate Optimization Specialist, Disruptive Advertising), and Quinn (Marketing Consultant, Disruptive Advertising). Quinn will be managing a new aspect of our expanding partnership with them.

How did you come to work with Disruptive Advertising?

I did a Google search because I was frustrated with our current PPC management partner. They had an ad for their local services on top of the search results. I figured if I could easily find them, they could help us achieve the same standing. It was a good indication that they know what they’re doing. We ended up hiring them.

How much have you invested with them?

With PPC management and conversion testing combined, we spend about $40,000 each year with them.

What is the status of this engagement?

We started working with them in September 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the last 18 months, we’ve seen the results go off the charts. They’ve been able to deliver much more than I was expecting. Our cost per patient has decreased to at least half of what it once was. I didn’t think we were capable of that. Our team is now spending less money and earning more conversions than we were before working with Disruptive Advertising.

How did Disruptive Advertising perform from a project management standpoint?

They’re willing to be flexible with me when we need things last-minute. The project managers are always very prepared for meetings, with their own agenda and updates on their progress.

What did you find most impressive about them?

The golden measurement is getting to an acceptable cost patient and cost per lead. They’ve been able to do that and more for us. They’re always bringing new ideas to the table and encouraging us to try different approaches. For instance, they suggested that we tie our leads back to our CRM to best be able to track which ads are successfully converting leads in the end.

At this point, we don’t have that information. That’ll help inform our advertising campaigns as we move forward. That’s our next step with them.

Are there any areas they could improve?

At this point, I’m super happy with all the results.

Do you have any advice for potential customers?

Have regular meetings with them and communicate clearly. Maybe weekly meetings are overkill, but it’s critical that they understand your business model and goals. Otherwise, the partnership will not be as effective as it could be. Educate them on your business, and make sure you understand the results they’re getting for you too.  

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Incora Education and our site called CDL.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We own CDL.com. When I joined, they hired me to see if there was value in the site. If there was value, we would continue with it. The entity was worth a lot of money, but our company wasn’t doing anything with it.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising has been involved technically in our paid marketing efforts, helping us with lead generation on Facebook and Google. Their team has been involved in all aspects of the collaboration to ensure we have a cohesive strategy in place. They've worked on our website's display and retargeted efforts to ensure we have the right goals. Their team also made sure tracking features were in place on our platform. Currently, we’re launching an email campaign with Disruptive Advertising.

What is the team composition?

We’ve worked with two people.

How did you come to work with Disruptive Advertising?

When we were getting RFPs, the SEO agency we’ve worked with for a while recommended engaging Disruptive Advertising. They’d worked with them on a few other clients and they really enjoyed it. We wanted to make sure all our partners got along because that’s another battle I didn’t have the bandwidth to fight. When we started talking to Disruptive Advertising, we tested the partnership. Now, we’re going to extend our engagement with them.

How much have you invested with them?

So far, we’ve spent between $25,000–$50,000 with them.

What is the status of this engagement?

We started the engagement in August 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We used to get eight new profiles on our platform before we started working with them. Now, we’re hitting 120 qualified leads a week, which is amazing growth. When I approached them about the email campaign a couple of weeks ago, they said they didn’t think the platform was ready, and we shouldn’t do it. It’s been amazing to have that feedback.

How did Disruptive Advertising perform from a project management standpoint?

We’ve communicated every day by email mostly but also have phone calls once a week. We’ve had weekly check-ins and emails, which have been incredibly structured. We’ve followed a report format that makes it easy for every single person in an email to address what’s going on, what’s needed, and what isn’t.

What did you find most impressive about them?

The communication has made the partnership amazing. Typically, what happens with digital marketing is that agencies will compete with each other to be better. What’s been amazing about Distracted Advertising is that they’ll reach out to the SEO and dev teams to make sure we have a cohesive strategy in place and every team's successful. Their team has put the goal of our company first. More than all the other agencies I’ve worked with so far, they’ve been a true partner.

Are there any areas they could improve?

No, they’ve been amazing.

Do you have any advice for potential customers?

Set-up a structured document for them because they’re such a large agency and have many different teams. I’m working with the email marketing team—a completely different team than paid advertising. I’ve had to send the email marketing team the same assets because there’s no communication between the teams.