MONSOON

BACKGROUND

Please describe your company and position.

I am the Co-founder of Petsy

Describe what your company does in a single sentence.

Petsy.pl is a pet-sitting marketplace in Poland, that connects pet owners with passionate caregivers who provide personalized care, ensuring every pet feels loved and at home. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• The primary objective for hiring MONSOON was to support our expansion plans, so the agency was tasked with conducting comprehensive market research and helping us develop a tailored GTM strategy.
• Additionally, MONSOON provided us with valuable digital marketing consultation to strengthen our online presence and brand awareness.

SOLUTION

How did you find MONSOON?

Referral

Why did you select MONSOON over others?

• High ratings
• Close to my geographic location
• Referred to me

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MONSOON conducted in-depth market research and analysis to help us refine our approach to a new market. Their work included gathering and analyzing market research data, focusing on key trends, customer behavior, and competitor strategies. The team provided detailed market research data reporting, highlighting opportunities, challenges for Petsy and potential gaps in the market. Based on these insights, MONSOON helped us craft a comprehensive marketing strategy. Key deliverables included competitor analysis, keyword research, and recommendations for digital marketing strategies to enhance our visibility and engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

MONSOON delivered detailed market research data reports, providing insights into customer behavior, competitor strategies, and market trends.
Through comprehensive competitor analysis, they outlined key strengths and weaknesses of top competitors of Petsy.
MONSOON assisted in the creation of a tailored marketing strategy, including recommendations for digital marketing channels, with clear KPIs to track future campaign success and optimize engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MONSOON acted quick and agile, adapting to our needs and providing timely answers. Their team was highly collaborative and helpful, ensuring smooth communication and efficient progress throughout the research phase. 

What was your primary form of communication with MONSOON?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I like about MONSOON is their ability to quickly understand our needs and provide tailored solutions. Their agility in adapting to changes and staying responsive throughout the project was great.

Are there any areas for improvement or something MONSOON could have done differently?

At the start, the process felt a bit slower, but it was like searching for holes in a wall - they took the time to get everything right. Overall, I really like how they work.

BACKGROUND

Please describe your company and position.

I am the Digital admin of a Nonprofit Organization

Describe what your company does in a single sentence.

Life Project 4 Youth Alliance is a federation of 17 organizations in 14 countries whose mission is the development of innovative solutions for the professional and social inclusion of Young people (17-24) from extreme poverty and victims of exclusion. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• Expanding knowledge on running advertising campaigns using Google Ads Grant.
• Gaining skills in optimization and performance analysis in Google Ads Grant, including independently making decisions about account changes.
• Understanding advanced aspects of Google Ads Grant and its integration with analytical tools such as Google Analytics and Google Tag Manager.

SOLUTION

How did you find MONSOON?

Referral

Why did you select MONSOON over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Thanks to the pro bono support we received, we significantly improved our management of Google Ads Grants. We were trained in Google Analytics, learning how to implement it, understand its importance, and use it for data-driven decisions.

We also gained valuable insights into Google Tag Manager, including its setup and role in tracking and optimization. Their audit of our Google Ads Grants account provided clear recommendations, and we were trained in best practices to maximize campaign performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I gained skills on managing Google Ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management. Everything got delivered on time

What was your primary form of communication with MONSOON?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Skillset levels

Are there any areas for improvement or something MONSOON could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am the CEO of Digiffic

Describe what your company does in a single sentence.

A digital marketing agency focusing on SEO, content and PPC.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?
Acquisition of high-quality leads

SOLUTION

How did you find MONSOON?

Referral

Why did you select MONSOON over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were initially hesitant to reach out to another digital marketing agency, but we had been hearing great things about Monsoon's quality of work and their approach.

At some point, we started exploring the potential for greater market penetration in the DACH region, particularly in Germany—and from what I heard, this is an area where the Monsoon team excels.

We were particularly interested in generating relevant traffic through paid search campaigns that leveraged high-purchase-intent keywords, combined with ongoing optimization of conversion costs. After our initial meeting with them, we immediately knew they were the right fit and could deliver exactly what we needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our lead generation relies heavily on referrals, our network, and Clutch. In the past, we experimented briefly with Google Ads campaigns, but never in Germany. We realized we could either figure it out ourselves—risking the potential to burn through a lot of money—or go straight to the experts.

We didn’t have a specific number of leads in mind as a KPI. In our industry, a single account can generate anywhere from $10,000 to $1,000,000 in revenue. Instead, we focused on covering relevant keywords, designing a sales funnel tailored to the unique needs of our potential customers, and ensuring that spending remained under control.

Long story short, Monsoon set up campaigns that began driving converting traffic within days of launching the project. The volume and quality of conversions we saw in the first month alone exceeded our expectations. What we anticipated as a great outcome after a full quarter, Monsoon achieved in just one month—while staying under budget and delivering beyond our initial projections.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was top-notch. We established regular meetings to catch up and brainstorm, and we also set up a shared Slack channel for daily communication. The way they handled reporting has since become a benchmark for us as a marketing agency and in managing our own projects.

What was your primary form of communication with MONSOON?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We do our best to stand out from the crowd in terms of how we build relationships with our partners, approach projects, and tackle challenges. Throughout my career in marketing, I’ve encountered only a handful of agencies that share the same values and ethics. That’s why the idea of collaborating with another marketing agency—as a marketing agency CEO myself—initially felt like a wild idea. However, I couldn’t be happier with my decision to go forward with it.

Monsoon is truly a gem in the marketing industry. Their quality of work, project management, and transparency are exceptional. They not only know what they’re doing but consistently go the extra mile to deliver outstanding results.

Are there any areas for improvement or something MONSOON could have done differently?

Not really. They really did an outstanding job.

BACKGROUND

Please describe your company and position.

I am the CEO of Netix AB

Describe what your company does in a single sentence.

Help turn new ideas into successful startups

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• Increase the efficiency of our SEM
• Increase the volume of our traffic
• Increase conversions

SOLUTION

How did you find MONSOON?

Referral

Why did you select MONSOON over others?

Referred to me

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved optimizing existing marketing channels, including Google Ads, Facebook, YouTube and Bing, to improve campaign efficiency and increase volume. The agency's role was to manage and maintain all marketing channels. The deliverables encompass ongoing campaign optimization, content creation and comprehensive reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved effciency, increased volume and reduced cost. The comprehensive reporting enabled marking actions to tailor spend to such things as for instance seasonality, further increasing efficiency and reducing churn.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

After creating the overall marketing plan we had biweekly follow up meetings on the implementation and performance on the plan. Everything was data driven and campaigns were changed as new insights could be gleaned from the data. As I recall delivery was always timely with updates given both when a change was implemented and when there was new data to look at and descisions to be made. 

We were very happy with how MONSOON was able to increase the efficiency of our campaigns within the existing budget, especially consider other parties we had been in contact with always suggested increasing the budget to reach our goals.

What was your primary form of communication with MONSOON?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed with the breadth and depth of knowledge within the PPC/SEM area, even if we were happy with the other areas as well. When it comes to PPC/SEM we have an experienced team in-house and have often been left feeling like we know more than the people we are discussing starting a cooperation with. 

With Monsoon this was not the case, which was great since we felt safe handing over most the marketing to focus on other areas of the business. The way the reporting was handled and the explanations of why changes were made always made us feel like we were still in control but with at a fraction of the effort.

Are there any areas for improvement or something MONSOON could have done differently?

Initially, we were dissatisfied with the PM assigned to the project, but Monsoon addressed this by assigning a new PM with whom we were pleased. Monsoon could further improve their service by enhancing collaboration between their graphic design team and our project team to ensure initial iterations align more closely with expectations. Additionally, providing their content team with a glossary of industry-specific terms could reduce the need for corrections by our internal team.

BACKGROUND

Please describe your company and position.

I am the Marketing and Communication Consultant of a marketing and communications consultancy.

Describe what your company does in a single sentence.

Marketing and communications consulting for B2C businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

Implement and execute on a performance marketing strategy

SOLUTION

How did you find MONSOON?

Owned by an ex-colleague

Why did you select MONSOON over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MONSOON was hired to execute a performance marketing strategy across Meta and Google, with additional SEO content consultation. The project was separated into two phases, the first being focussed on lead generation via Meta advertising to build a strong email database prior to the company's product being launched. This ran in parallel to brand marketing channels with a focus on brand awareness. 

Following the launch, the strategy changed to focus on three pillars: conversion, brand awareness and lead generation. The scope of the campaigns grew to include Google in addition to Meta. This is an ongoing project, but we intend to expand the channel mix further to introduce YouTube and Pinterest marketing as well. The key deliverables in this soft launch phase for the company were again revenue and units sold.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As this project is ongoing, we do not have finalised outcomes. However, we have been extremely staisfied with the strategic decision-making, transparent communication style and early results of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MONSOON has a culture of transparent communication, which makes their project management of a very high quality. We experienced fast turn-arounds, agile decision-making and implementation, and a team of experts who working efficiently to deliver on time.

What was your primary form of communication with MONSOON?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The communication style of the agency and their highly experienced team members stand out for us.

Are there any areas for improvement or something MONSOON could have done differently?

So far in the project, we haven't seen any areas that would require improvement.

BACKGROUND

Please describe your company and position.

I am the Director of New Era P.C. | www.zenatives.de | www.zenatives.com

Describe what your company does in a single sentence.

We are an athleisure-inspired technical apparel Brand, with extensive seamless technical garments selection, possessing strong sustainability, wellness and wellbeing mindset, and commitment to acting towards improving the environment and societies we live in.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• Launch our brand in Germany (DACH countries), UK and diversify in selected Asia countries
• Launch in selected Marketplaces
• Rebrand our Brand and Website
• Manage our Performance Marketing Activities end-to-end

SOLUTION

How did you find MONSOON?

Online Search

Why did you select MONSOON over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Market Launch Fundamentals: 
  • Research Sprint + Competitor Analysis. 
  • Survey and research conducted with your current customers to validate our hypothesis. 
  • Creation of the holistic online marketing strategy. 
  • Audit of the ad accounts, tracking tools, and website setup from the marketing perspective, including implementation of the recommendations. Audit of the Shopify setup and website’s performance, including recommendations. 
• Performance Marketing Management: 
  • Setup, management, and optimization of campaigns in Meta Ads, Google Ads, TikTok Ads, and testing in other channels. 
  • Brainstorming sessions and additional analysis. 
  • Management of Influencer collaborations, affiliate marketing, and Amazon Ads. 
  • Ad creation and testing. 
  • Special campaigns planning and execution. 
  • Strategic consulting. 
  • Dashboard for reporting arrangements. Monthly SEO management. 
• Organic Social Media Management: 
  • Facebook, Instagram & TikTok. 
  • Launching events & campaigns. 
  • Branding Services. 
  • Shopify Tech Support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

High-level partner assigned as (our) project lead. Knowledgeable account manager appointed. Consistent & meticulous follow-up. Quick to understand and adapt to product categories special features. Quick response to urgent demands. Efficient response to our needs and expectations. Awesome sense of cooperation and exemplary interpersonal chemistry and bonding.

What was your primary form of communication with MONSOON?

Virtual Meeting

What did you find most impressive or unique about this company?

Ability to quickly deep-dive and comprehend into specific sector detailing. Timely follow up and prompt time-keeping.

Are there any areas for improvement or something MONSOON could have done differently?

Not really ... :) Great Team ... Monika and Maciej are awesome guys .... They are a pleasure to cooperate with ...

BACKGROUND

Introduce your business and what you do there.

I’m a cybersecurity consultant at BxC GmbH & Co. KG. We provide consultancy services for cybersecurity, mostly in the German-speaking markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MONSOON?

We wanted to achieve two things; first, we were looking to be recognized on social media to get new clients. Secondly, we were trying to attract potential people to our team.

SOLUTION

What was the scope of their involvement?

MONSOON creates content for us every month; they plan what they’ll post on our social media channels, mostly on LinkedIn and Instagram. They create content based on our input and the research they carry on individually. They also search for trends in the market of cybersecurity, searching for news, events, recurrences, and so on. For a more strategic review, they also target specific markets and profiles on social media. For example, they look for potential clients; we mainly target companies doing production.

For lead generation, MONSOON initially asked us for suggestions. They refined the list and asked us which profiles we wanted to target. Later on, they built on top of that. They also translated our posts to German internally; however, it was counterproductive, so they stopped doing it.

They’ve also designed postcards for Christmas and taken care of some design aspects for us. Additionally, MONSOON is responsible for posting content and responding to comments. 

What is the team composition?

We work with five teammates in total. However, three have been the most engaged, including the founder and the head of marketing/co-founder.

How did you come to work with MONSOON?

A colleague found them. They searched for a marketing team in the German market.

How much have you invested in them?

Our contract is for €3,500 (approximately $3,700 USD) per month.

What is the status of this engagement?

We began working with them in June 2022, and it’s an ongoing engagement. We have no end date for the collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have some KPIs. We’re looking to see if the engagement is raising the number of followers on our social media platforms and the number of likes. For qualitative metrics, we’ve also received messages from people on LinkedIn who have asked for information about working with us and told us the company looks cool.

How did MONSOON perform from a project management standpoint?

Project management is nearly perfect; there’s still room for improvement. We use Asana for communication.

What did you find most impressive about them?

They understand how we work, what we do, and what’s our business about. Initially, they weren’t much into cybersecurity, but they tried to understand our needs and potential.

Are there any areas they could improve?

I can’t think of anything right now. Some typos in a few posts could’ve been avoided, but I don’t think that’s significant.

Do you have any advice for potential customers?

Be very precise about what you want and what your expectations are.

BACKGROUND

Please describe your company and your position there.

I'm the Social Ads Specialist at Veo. Veo is a Sports Tech company that are manufacturing a unmanned AI camera, which is able to record and automatically tag team sports such as football.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON?

We wanted to win the german market, so we hired monsoon for consulting how to approach the market and how we should communicate to the potential customers.

SOLUTION

How did you select this vendor?

We found 5 different agencies, held meetings and received pitches from them. Monsoon stood out by understanding our needs and requirements already from the first meeting.

Describe the scope of their work in detail.

We started out by having a discovery workshop, where we talked about what we did now in other markets, what our experiences with Germany was, and what we wanted to achieve. After this, Monsoon conducted a bunch of research where their findings were presented. Lastly we had a final strategy meeting, where they presented some ideas for the strategy that we should follow.

What was the team composition?

I was attending all the meetings, and I had the head of growth with me for 2 of the meetings, and a campaign manager for the last one. From their end they brought a bunch of different capacities, from the founders, strategists, growth hacker and google specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are implementing the way of communicating in all of our communication, to make sure we are communicating in the proper way. As we only just finished the process, we haven't seen any end results yet.

How effective was the workflow between your team and theirs?

Very effective. On-going talks, and bi-weekly sessions, where we made sure all of our questions and wonderings was answered. All the way they've been proactive, and made sure that we knew what the next step was.

What did you find most impressive about this company?

Their dedication to this project, and the research they've done is really great. They quickly found out what our needs was, and responded to them.

Is there any area for improvement or anything that could have been done differently?

We could have split the sessions up in maybe one or two, to make sure that we were able to digest everything. As it was very data and research heavy, it got a bit tough to make sure we got around everything.

BACKGROUND

Please describe your company and your position there.

I am a serial entrepreneur, investor and co-founder, among others, of Jumia Travel and Sunroof. I have worked with brands like Glovo, OLX, Rocket Internet, and now I’m the executive and a managing director at SunRoof and Audiobible Superproduction.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

SunRoof and Audiobible Superproduction are the two projects we entrusted our online marketing activities to Monsoon. We were particularly keen to raise the quality of our online campaigns to achieve high sales figures for both businesses.

SOLUTION

How did you select this vendor and what were the deciding factors?

I heard of Monsoon and its online marketing expertise when joining SunRoof’s team, so they were the first choice agency when looking for marketing support for my other businesses. They were able to maintain an imaressive performance for SunRoof even during pandemic times, so I was convinced I’m in good hands and I can trust these guys.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Monsoon supported us in creating marketing strategies and implemented campaigns on Google and Facebook as well as took care of SEO. At the very beginning of our cooperation with the Audio Bible, they increased our product sales by 82% which should be particularly emphasized. The agency's activities and great work allowed us to expand our products to other foreign markets.

How many resources from the vendor's team worked with you, and what were their positions?

The collaboration was multidimensional. Using Monsoon's services for two projects meant that we could work with each team member and with project managers assigned accordingly. Maciej and Monika (the founders of Monsoon and marketing experts) also regularly attend our weekly meetings and oversee all projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Monsoon achieved our goals in 2021, bringing new investors to the table. We can see increases comparing 2020 to 2021. We are boldly entering more markets, and Monsoon members continue to accompany us in doing so.

How effective was the workflow between your team and theirs?

We were assigned a dedicated project manager who set up regular meetings with us from the very beginning. This person keeps us informed about what is happening in our campaigns and what stage they are at. During our weeklies, we meticulously discuss all points of the campaign, so we feel that we have control over how they run.

What did you find most impressive or unique about this company?

Flexibility, holistic approach, professionalism

Are there any areas for improvement or something they could have done differently?

So far, everything has gone our way.

BACKGROUND

Please describe your company and your position there.

I am the coordinator and production manager of Audio Bible Super Production, and it’s the most significant audio production of the Bible.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

We needed professional marketing services and promotion of our product online (Facebook/Google Ads) and offline. Thanks to Monsoon's experience and the implementation of appropriate campaigns, we generated satisfactory results and reached our very ambitious sales goals.

SOLUTION

How did you select this vendor and what were the deciding factors?

Monsoon Agency was recommended to us by another company already using their services. Monsoon impressed us with its creativity and unconventional approach already at the first talks defining cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Monsoon is responsible for our digital marketing, mainly social media and Google ads management. Our cooperation from the very beginning was defined by the schedule of activities prepared by the agency, so we knew what goals we would achieve in the expected time. We have regular online meetings and 24/7 access to the automated reporting dashboard that show us our project's stage and whether the set goals are being met.

How many resources from the vendor's team worked with you, and what were their positions?

We have an assigned project manager who is also a marketing expert. Additionally, paid social and paid search specialists and the CMO are very much involved in our day-to-day collaboration. This makes us feel that our project is in the right hands.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Most importantly our yearly sales goal has been reached. We have learned what works and what doesn't in our campaigns. We already know what our strengths are and what we should emphasize in our marketing efforts. The number of sales increased significantly, thanks to the Monsoon’s support and targeting.

How effective was the workflow between your team and theirs?

The workflow was smooth, and contact was seamless. Obviously, there were some minor issues on the go, but Monsoon quickly reacted to the feedback and addressed the problems.

What did you find most impressive or unique about this company?

We were impressed with their direct and dedicated approach.

Are there any areas for improvement or something they could have done differently?

The cooperation is smooth so far, so I cannot think of anything.