MONSOON

BACKGROUND

Please describe your company and your position there.

Flow Neuroscience is a neurotech company founded in Malmö, Sweden, by clinical psychologist Daniel Månsson and neuroscientist Erik Rehn to develop revolutionary solutions in the field of mental health. Flow is the first solution and is the only medically approved at-home brain stimulation treatment for depression.

Based on the proven technology of tDCS, the Flow headset alleviates the symptoms of depression on average 81% in 3 weeks. It is combined with the therapy app, which empowers and motivates individuals to self-manage their treatment with less severe side effects than alternatives.

As marketing and communications lead, my role is to ensure healthy growth of the Flow treatment through B2C and B2B2C channels to reach as many people suffering from depression as possible, enabling accessibility for a non-pharmaceutical, portable treatment alternative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

As we were at the beginning of our marketing journey for our med-tech product, we wanted the services of a digital marketing agency that would act as an extension of our own team. The main goal was to create a strategic sales funnel across the customer journey utilising online marketing opportunities focusing on channels such as SEA, Paid Social, Native & marketplace.

For us to reach this, we required MONSOON to analyse the touchpoints we currently had to our audience, evaluate both the content and cost-effectiveness of how we were reaching our customer segments and then provide strategic optimisations.

We require dashboard setup, campaign overhauls, creative content input so that we could define our lead generation funnel with clear trigger points for our customers. The eventual outcome was to be able to better understand our marketing opportunities and customer needs per segment.

SOLUTION

How did you select this vendor and what were the deciding factors?

During our search, we outreached selected agencies that were either recommended or highly ranked for performance marketing. This was our key focus, as we knew we needed at the core of the agency a team of experts who really understood the different advertising panels, how to optimise and run efficiently, with a secondary prioritisation on strategic planning and reasoning.

Following interviews and pitches, MONSOON was the only agency that could provide deep-level channel expertise with a long-term strategic mindset. The way they approached the problem and how they would tackle it in the different phases very much aligned with what we knew we were missing in-house; essentially acting for us as a growth marketing manager.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

From the outset, we had a clear scope of what needed to be done in the initial phases vs. when we reached growth potential. Following discovery, auditing and optimisations, MONSOON have created a customer journey funnel, implemented tracking & attribution across our analytics & GTM, created and continually optimised google universe campaigns on search/display/shopping, created and optimised Facebook/Instagram advertising, provide content performance updates and creative insights.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with over 6 MONSOON team members across a range of performance marketing, strategic marketing, social marketing and branding positions. As well as more recently, MONSOON have aided in localisation of our product for the DACH market, where we have worked with in-house consultants for content moderation and translation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a consistent growth that as we have been able to increase the budget as only grown past expectations. With sales increasing 20% month over month whilst CPO has remained within the baseline, and all micro-conversions such as email subscriptions, app downloads etc. increasing incrementally with the marketing efforts executed by MONSOON.

How effective was the workflow between your team and theirs?

The workflow is very productive and streamlined: -> We have bi-weekly performance update meetings that follow a clear meeting agenda, where MONSOON provide a running deck which is updated. -> We have a joint slack channel for quick conversation and to flag any concerns. -> We have monthly content & strategic meetings to look at other opportunities that we could explore which are not part of the core channels.

What did you find most impressive or unique about this company?

They are a true team member for us, with any new initiative, market launch, product update. They are a team of experts that help execute anything needed and with core insights that help drive our strategy.

Are there any areas for improvement or something they could have done differently?

Nothing so far.

BACKGROUND

Please describe your company and your position there.

I'm Global Head of Marketing at Jenji. I have in charge all the conversion funnel from lead generation to awareness, on all regions where we are established. As a SaaS company specialised in expense management. Founded in 2015 it is the first fintech company to independently raise European capitalizations. As a tech company we are relying on Cloud and AI technologies while aiming for a simple, modern user interface accessible across devices, everywhere in the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

Monsoon have been hired to manage the PPC campaigns for Jenji. We had to rethink the entire strategy due to the lack of results with a previous partner. Also, the goals were to increase as quickly as possible the traffic on our website, but most of all the leads (which represent on our side a demo request). Each objective, according to specific regional goals and market maturity.

SOLUTION

How did you select this vendor and what were the deciding factors?

Website of the vendor: clear and interesting Strategy already provided during the consultation Expertise Professionalism

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Scope : PCC campaigns, all channels Project steps : analyse, strategy, operational management campaigns Key deliverables : Campaigns : total on 15 PCC campaigns without forgetting LinkedIn and Facebook campaigns (recently launched). A total of approx 20 campaigns manager, 3 main regions and 3 to 4 languages Also taking care of one part of creative development

How many people from the vendor's team worked with you, and what were their positions?

3 persons are in contact with us The Head of Marketing and Co-founder The CEO and co-founder One Performance Marketing Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Total number of lead gen X1.5 since we started (based on previous year results) Stabilized strategy for hardest region on our market like DACH

Describe their project management style, including communication tools and timeliness.

Style: They're proactive and reactive, energetic, and always ready to help and investigate. Reporting: Very good reporting tool and sharable document. Time: Respect of timing

What did you find most impressive or unique about this company?

Their expertise, their tech advices and knowledges. Most of all, we are a French company and they are quickly learnings our codes to adapt all strategies according to the market we want to develop

Are there any areas for improvement or something they could have done differently?

Not for now

BACKGROUND

Please describe your company and your position there.

I’m a graphic designer, and I have my own business. I specialize in visual identities and UI.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON?

I needed some help promoting my services to the European audience, especially the German market. Monsoon ran performance marketing campaigns focusing on increasing the visibility of my brand and helped me with copywriting.

SOLUTION

How did you select this vendor and what were the deciding factors?

Many positive Clutch reviews convinced me to reach out to Monsoon. I also researched the industry and discovered that Monsoon is one of the best online marketing agencies helping brands expand to the German market.

Describe the project in detail and walk through the stages of the project.

My cooperation with Monsoon began with the audit, after which I found out what actions needed to be implemented so that I could reach my customers more effectively. They ran specific campaigns to increase the visibility of my website. As a result, I received more leads and potential clients based in Germany.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Patrycja (project manager and brand consultant) and Maciej, who managed the online campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to Facebook ads targeting, the visibility of my website significantly increased, which resulted in more leads contacting me to work with them. Patrycja and Maciej also suggested changing my website and adapting the copy, which also helped.

How effective was the workflow between your team and theirs?

We had a great understanding of each other needs. The people who worked on my project fully captured my vision, which contributed to great results.

What did you find most impressive or unique about this company?

They were professional and had a fresh perspective on every project they led regardless of the industy. Characterized by creativity and being "on the wave", they know what works in marketing and how to implement the best strategies.

Are there any areas for improvement or something they could have done differently?

From my perspective, everything worked well, and I will definitely use Monsoon services in the future.

BACKGROUND

Please describe your company and your position there.

I’m the owner of Lech Kaniuk Holding, a serial entrepreneur, investor, and business scaling expert. The co-founder of Delivery Hero, pizzaportal.pl, Bean&Buddies, iTaxi, ePark, Prowly.com, and currently the President of the Management Board and the main shareholder in SunRoof.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

Monsoon’s Team has run digital marketing activities for many of my businesses over the years. They consistently deliver the highest quality of work and outstanding performance. The goals of our online campaigns were usually to acquire high-quality leads, boost sales and increase brand awareness of our products. Additionally to this, we have made a few viral campaigns with more complex content creation.

SOLUTION

How did you select this vendor and what were the deciding factors?

Monsoon is a team of true marketing experts who go above and beyond to deliver the best possible service. I’ve been working with Maciej, the CEO of Monsoon, on many projects even before the Monsoon agency was born. We have built mutual trust after many years of collaboration, so I’m confident that my marketing campaigns are always in good hands. I also value a high flexibility in the approach and set up.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Monsoon has supported us with building marketing strategies, tracking, and lead generation campaigns, across various advertising platforms, such as Facebook Ads, Google Ads, and LinkedIn. They also manage SEO activities and content creation, build multiple landing pages, deliver reporting and tracking. Their approach to marketing is holistic, so they can also provide us with services based on our/the market needs. We’re currently working on scaling the SunRoof products to 4 different markets: PL, DE, SE, and the US.

How many resources from the vendor's team worked with you, and what were their positions?

I’ve worked with many Monsoon team members based on project needs. The SunRoof project has a dedicated project manager Natalia, also a marketing expert. The CMO, and Google Ads expert Monika, regularly attends the weekly meetings, and I have direct, regular contact with Maciej, the CEO of Monsoon.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Despite the pandemic, we have significantly increased YoY growth for SunRoof when comparing 2020 to 2021. Besides, we see sustainable growth in leads and conversion rates for our top markets. Together, we scaled the business from one to four markets and did successful market entries. Even though we grew very fast, we see the same commitment and energy from the Monsoon team, which is great.

How effective was the workflow between your team and theirs?

The workflow is smooth and productive. We have a dedicated project manager and regular weekly meetings. If an additional catch-up is needed, it’s never a problem. In case of any ad-hoc matters, we also communicate via emails, Slack, or we do a quick phone call. The Monsoon team is always happy to support us when needed. This has been included late afternoons and weekends too.

What did you find most impressive or unique about this company?

What stuck out to me is their holistic marketing approach. I feel like everything is possible for this team. They’re proactive and always willing to run the extra mile. I appreciate this attitude and often feel like I work with my internal marketing team, not the agency. We have done super quick gerilla marketing campaigns, retaliations to agresive competitors actions and advanced viral content marketing. They have also helped us to create very good marketing reporting dashboards. Never got this help from other agencies like this.

Are there any areas for improvement or something they could have done differently?

I can’t think of anything at the moment. I’m happy with our collaboration so far.

BACKGROUND

Please describe your company and your position there.

I am an App developer and project manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

We hired Monsoon to help us launch our new travel app. The goal of the project was to prepare and implement a marketing strategy that would give our app a good start on the market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them on Clutch.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of work included: - Creating user personas, - Creating a comprehensive digital marketing strategy, - Setting up tracking and reporting, - Creating campaigns and their ongoing optimization, - Meetings, workshops and reporting.

How many resources from the vendor's team worked with you, and what were their positions?

Throughout the project, we worked with many members of the Monsoon team. Our first point of contact was Maciej - co-founder and CEO. Over time, we started working with a dedicated project leader - Natalia.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their strategy proved to be very successful. Our goals were met and even exceeded. They were very helpful throughout the process and the meetings were helpful in understanding the dependencies and principles of internet marketing.

How effective was the workflow between your team and theirs?

Our cooperation has been very efficient and smooth.

What did you find most impressive or unique about this company?

Everyone we worked with during the project was very professional and had extensive and impressive experience and knowledge. I sincerely recommend working with Monsoon.

Are there any areas for improvement or something they could have done differently?

Not really. I like it as it is.

BACKGROUND

Please describe your company and your position there.

I represent a luxury health clinic based in Switzerland that operates worldwide. We offer comprehensive and tailored healthcare solutions for UHNWIs and HNWIs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

We operate in a very niche, yet extremely competitive market. We needed to find new and creative ways to generate high quality leads. We were looking for a trusted and experienced partner to guide us on this digital journey - advise on technical solutions, help implement tracking, create a full-scale digital strategy and execute it.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were recommended to us. We met and were immediately convinced that they were the right partner for our project. The Monsoon team was creative and impressed us with their professional knowledge. They guided us through all their ideas and provided a detailed plan of action.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They are responsible for all online marketing activities. From implementing tracking, to SEO and managing performance marketing (including Google Ads, Facebook Ads and LinkedIn Ads). They configure accounts, conversions and campaigns. They optimize them on an ongoing basis and report results twice a month.

How many resources from the vendor's team worked with you, and what were their positions?

We work with many Monsoon team members responsible for different areas of the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started working together, we have seen a big change in our lead generation efforts. Our sales efforts have become much more internet focused and we have seen a steady increase in the number of leads generated online. We're very pleased with the quality of Monsoon's work and look forward to many more years of collaboration.

How effective was the workflow between your team and theirs?

We have regular in-person meetings as well as online meetings. When we have questions, we can always ask them in emails and they get back to us quickly with answers.

What did you find most impressive or unique about this company?

They have a lot of experience and we see it in our daily work. We operate in a specific niche - it often requires a very creative approach and testing of new ideas. They can deliver high quality results and share their knowledge with us.

Are there any areas for improvement or something they could have done differently?

I can't think of anything right now. I like working with them.

BACKGROUND

Introduce your business and what you do there.

Group digital marketing lead for TF Bank

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MONSOON?

We needed help with digital marketing but also paid social media advertising. Online marketing general consulting, specialising in search advertising and lead aquisition.

SOLUTION

What was the scope of their involvement?

We began working with Google Ads to reduce costs and attempt to increase volume. They also assist us with Facebook advertising as well.

What is the team composition?

Monika (Co-Founder)  is our main point of contact.

How did you come to work with MONSOON?

They were referred to me. 

How much have you invested with them?

We’ve spent $12,000–$15,000.

What is the status of this engagement?

We started working together in January 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us reduce the cost of Google Ads by 60% from when we started until the present. Also, the volume has increased by 70%.

They integrated as a senior member of the team; the experience and knowledge they provide have enabled us to draw better judgment.
How did your relationship with your partner evolve?
Our relationship with the partner has evolved from a partnership solely focused on search advertising to a more general consulting one. Our needs no matter how difficult or obscure are always met with willing and knowledge.

How did MONSOON perform from a project management standpoint?

We collaborate with them closely; we have weekly meetings, they’re helpful, and they keep communicated with us. We communicate through email, Microsoft Teams, and Google Drive. They also deliver detailed reports very often, which we appreciate.

What did you find most impressive about them?

Their enthusiasm and willingness to go the extra mile for what we ask is what distinguishes them from other providers. Also, the passion that Monika brings to the advertising accounts is something that I haven’t seen before — I’ve worked with other agencies, and they’re the only ones that I’ve enjoyed working with.

Are there any areas they could improve?

For our needs they have been completely accomodating.

Any advice for potential customers?

Give them a test run and try it out. Also, try to communicate your needs from them before you go into anything. They’re flexible around your needs and coming to an arrangement. If you are looking for an honest, open, broadly knowledgable agency who specialises in lead aqusition and digital marketing then you cannot go wrong with Monsoon.

BACKGROUND

Please describe your company and your position there.

Senior Marketing Manager of a startup in the food industry / Senior Marketing Manager working for vendor and offshore resources.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON, and what were your goals?

Monsoon has been consulting me regarding paid media advertising for a couple of months. As a part of my current role, I needed to scale the traffic to the website and improve the brand recognition for the project I worked on.

SOLUTION

How did you select this vendor and what were the deciding factors?

I came across Monsoon through my network.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The team helped me to design the strategy and supported me with a selection of the right online marketing channels that would help us to achieve our business goals. They supervised implementation of website tracking and helped to design the efficient setup of the Facebook and Google Ads campaigns. They have also provided frequent feedback on how to improve the performance and what other initiatives could generate more volume of traffic and sales.

How many resources from the vendor's team worked with you, and what were their positions?

I was working together mainly with Monika - a founder of the agency, but consultancy was also provided by Maciej.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their support was very valuable as we not only were we able to achieve the goals we initially set, but Monsoon helped me to better understand how to work with online marketing tools. I feel like they shared very useful knowledge, which I am happy to apply in different contexts.

How effective was the workflow between your team and theirs?

The workflow was smooth and efficient. I had one main contact person who managed all processes and provided the consultation. The communication and level of service were really good.

What did you find most impressive or unique about this company?

It's great to see how such a young and still relatively small company managed to provide such professional level of service. The team is very creative, helpful and has extensive experience in the digital business - not only marketing, but also in overall marketing topics, tracking or managing users. They are always happy to give advice and valuable feedback.

Are there any areas for improvement or something they could have done differently?

Although there is always something to improve, we cannot find any significant faults or problems in our cooperation.

BACKGROUND

Please describe your company and your position there.

I am a Marketing Director managing marketing and branding of our group of companies with solid presence across Europe and beyond.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MONSOON?

We needed a professional support with social media campaigns to reach a very specific segment of clients. MONSOON team managed our campaign with a mix of LinkedIn campaign tools and Google AdWords.

What were your goals for this project?

We wanted to promote our brand to potential customers and get leads.

SOLUTION

How did you select MONSOON?

MONSOON was recommended to us. We had a kick-off meeting and I was to find out that MONSOON didnt want to just sell what they can do, but they listened carefully what we need exactly. I also liked their approach of working as a team, since each member specialised in other area. They won my confidence that they are the guys for the job.

Describe the scope of their work in detail.

First, we had a extensive insight meeting with some follow up online meetings to make sure we are on the same page as per the campaign details: target group, sectors, location etc We also discussed the tactics for LinkedIn and Google AdWords respectively. Once this was done, the agency prepared the campaign communication materials which we reviewed and commented on.

During the campaign we stayed in touch regularly to make changes to impove campaign performance. At the end of the project we met for a wrap-up meeting discussing results, lesson learnt and feedback to be used for the next campaign.

What was the team composition?

The MONSOON team consisted of 2 members, each was an expert on relevant social media that we used in the campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This was a very first, test campaing to udnerstand the potential of the social media we selected. We had quite a small budget for this purpose. But, we significantly increase the traffic to our site and got some leads we are currently working on. But most importantly, as had planned from the very beginning, we learnt what works what doesnt and can apply the findings in the next campaign.

How effective was the workflow between your team and theirs?

Very effective I must say.

What did you find most impressive about this company?

What I like about MONSOON team is that they are results -driven, competent and simply nice people.

Are there any areas for improvement?

As they say - nobody is perfect ;-). But we are getting there ;-)

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of Fintune, a financial education startup. Our goal is to make a better financially literate generation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MONSOON?

We just went live with our app for Android and iOS in the App Store and we wanted to reach a big audience. We don’t have much organic growth yet so that’s why we wanted to engage MONSOON.

SOLUTION

What was the scope of their involvement?

They provide us with support in setting up Google Ads and Facebook Ads. They also help with connecting those ads with the performance events from the app so we can measure the cost preinstalled and the cost per registration more accurately. MONSOON suggested that we make the content accessible directly, so we optimized the URLs to access our blog posts. Social media is used for marketing to connect with audiences. Last month we talked more about SEO and how that will intensify moving forward.

What is the team composition?

Maciej (CEO) is our main point of contact.

How did you come to work with MONSOON?

We found them online through a web search. After we talked with them, we decided to collaborate with them.

How much have you invested with them?

We’ve invested about €30,000 (approximately $35,000 USD).

What is the status of this engagement?

We began our collaboration with MONSOON in October 2020 and it is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their work helped us significantly by reducing the costs for overtime per installation coverage. We now have 1,700 users, which we are very proud of because the budget we used for Facebook and Google wasn’t very high. Probably about 90% of the new users are coming from the ads.

How did MONSOON perform from a project management standpoint?

They’re good. We meet regularly once a week where they present us the latest numbers of the week, how many additional users we have, how the ads are performing from a cost perspective, and what suggestions they have to improve engagement. Maciej always comes up with new ideas which help us get new users. We communicate through video calls and email.

What did you find most impressive about them?

I find their can-do attitude to be the most impressive because not every marketing agency is willing to work with a small startup in the early stages. Their expertise is also very good. We get support to deal with Facebook and Google, and these are programs we don’t actually always know how to set up. A lot of companies have their own opinions of how to do things and with MONSOON, we’re a really good match.

Are there any areas they could improve?

I think they lack a bit in customer engagement. We want to be able to keep our users and currently we really just increase the number of new users.

Do you have any advice for potential customers?

Clarify in the beginning what the expectations are in terms of budget and service. It was very helpful for us to be transparent with the stage and exact situation.