OuterBox

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Lead II of Elephant Insurance

Describe what your company does in a single sentence.

We're an auto insurance company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• SEO - Top 20 Rankings
• SEO - On-Page Technical Improvements
• SEO & PPC coordination

SOLUTION

How did you find OuterBox?

Online Search

Why did you select OuterBox over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We couldn't be happier in our engagement with OuterBox. We've worked with them twice to help coordinate our SEO and PPC. They're VERY picky when they go through their technical audit (which is worth every penny) and they present a list of deliverables in a very digestible way. Their communication style is friendly and approachable, while still educating us where we've got knowledge of some gaps.

Over the last 12 months, we've seen amazing growth in our targeted URLs in keywords that rank in the top 20 and overall domain keywords that rank in the top 20 on SERP. They're excellent to collaborate with and I can't wait to see the results of this current engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Top 20 Keywords in SERP went up by 10x
• Organic Traffic went up by over 130%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered items on time, and in most cases early. They used a CMS-style delivery management system for documents and project communications.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From go - they showed us the low-hanging fruit we could take advantage of. It became crystal clear that they knew what they were talking about and were genuinely passionate about seeing others succeed.

Are there any areas for improvement or something OuterBox could have done differently?

The use of AI writers could be more refined.

BACKGROUND

Please describe your company and position.

I am the SEO Writer and Website Coordinator of Panel Town & Floors

Describe what your company does in a single sentence.

We are the complete flooring destination for flooring, supplies, and tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Increase keywords
• Increase organic traffic
• Increase organic revenue

SOLUTION

How did you find OuterBox?

Online Search

Why did you select OuterBox over others?

• Close to my geographic location
• Company values aligned

How many teammates from OuterBox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outerbox has helped us plan an overall strategy for SEO that changes quarterly. They have helped us come up with blog topics, optimized product and meta descriptions, improved internal linking, created category top and bottom content, on-page optimizations, video recommendations, technical optimization for filters and plugins, and provided their expertise on a number of topics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• From 4,000 total keywords to 25,600 total keywords
• From $10,000 - $15,000/month organic revenue to $24,000 - $32,000/month organic revenue
• From 3,000 monthly organic visitors to 20,000 monthly organic visitors

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outer Box provides exceptional project management using Click Up, email, and monthly meetings. We were always encouraged to reach out to them with any questions, and they were always willling to schedule meetings whenever we needed a deeper explanation on a topic.

The results in organic revenue have easily been worth the cost, but also we have learned and continue to learn much about SEO, which assists our own efforts

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people are great at what they do (SEO), friendly, and easy to work with. They care about their clients as though it's their own business. Their processes and strategies are successful.

Are there any areas for improvement or something OuterBox could have done differently?

We have had such good growth and a pleasant experience that I do not have any areas of improvement I could suggest.

BACKGROUND

Please describe your company and position.

I am the President of Leotard Boutique, LLC

Describe what your company does in a single sentence.

At the Leotard Boutique, we sell children leotards, skirts and tights.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OuterBox to accomplish?

• Increase your company's share in its market
• Increase the total income of your company by 10% over the next two years.

SOLUTION

How did you find OuterBox?

Referral

Why did you select OuterBox over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Writing content for web pages, blogs, creating titles, meta-descriptions, link building and writing Keyword optimized content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Deliver the expected business value and return on investment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Outterbox project management involves the planning and coordination of any project related to SEO. These various tasks include keyword research, content distribution, on-page optimizations, link building, SEO for video content, and more. They are wonderful at delivering items on time and always respond to our needs. We truly value all of the knowledge and hard work they dedicate to our business to help it grow and thrive.

What was your primary form of communication with OuterBox?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I absolutely love how organized they are, but my favorite thing is how kind they are. I always feel well taken care of, and it feels real and genuine.

Are there any areas for improvement or something OuterBox could have done differently?

I do not have any at this time.

BACKGROUND

Please describe your company and your position there.

I am the tech manager for a door and hardware sale, production and fulfillment company. We make sales with our custom-built online builder. We also manage a bathroom partitions sales center.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We hired OuterBox to optimize our websites for SEO. They are working to generate more traffic for our ecommerce sites.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did research online and met with the OuterBox team. OuterBBox made a great first impression and we have enjoyed working with them since.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team identifies keyword targeting goals, implements new content, reviews existing content, requests and acquires backlinks, and continues to build domain authority. They identify opportunities to expand our businesses' visibility online.

How many people from the vendor's team worked with you, and what were their positions?

We work with about 4 individuals. We work with their VP of Business Development, a senior account manager, and two of their SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have see a marked increase in our online traffic since beginning to work with OuterBox.

Describe their project management style, including communication tools and timeliness.

They use ActiveCollab to communicate with the team. Tasks are assigned there as well as discussions and points of interest.

What did you find most impressive or unique about this company?

I love how well the team communicates with us. Reporting calls are helpful and informational. The team is down to earth and conversational, while also providing professional services.

Are there any areas for improvement or something they could have done differently?

As they are a smaller company, sometimes their response time is delayed by a few hours. This is understandable with meetings and trainings that they engage in. I'm nitpicking here as OuterBox is an amazing team!

BACKGROUND

Please describe your company and your position there.

I'm the Senior Vice President of a financial services company, with niche real estate lending products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We hired OuterBox for Search Engine Optimization (SEO) and Paid Search. As part of SEO, they managed a lot of ongoing website content management.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our parent company, Hunt Companies, Inc, highly recommended them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They analyzed all of our historical AdWords campaigns and we met monthly to refine them and determine where to create new campaigns. In the same monthly meeting we also determined where content had to be enhanced, and how we could keep content fresh. We also kept up with all the required security updates for the site.

How many resources from the vendor's team worked with you, and what were their positions?

Five total: VP Business Development, Marketing Acct Mgr, Senior SEO Strategist, Senior Paid Media Strategist, and Copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Most recent metrics: Click-through rate (CTR) improved 15% YOY, we outperformed three of four largest competitors in keyword performance, and through September our impressions were up versus the prior year 32K, or 17%.

How effective was the workflow between your team and theirs?

Very smooth. Monthly meetings, communication as needed throughout. Good response times.

What did you find most impressive or unique about this company?

They are truly a one-stop shop for digital marketing.

Are there any areas for improvement or something they could have done differently?

The only downside for us, would be how to better integrate "old-world" marketing media (i.e. direct mail) that is still relevant in our industry. That said, it's probably not a concern for most other companies/industries.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager for Ultrasabers.com, a manufacturer and online retailer of toy lightsabers inspired by the Star Wars franchise. I direct all strategic initiatives for visibility and direction in our marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We have been in the industry since 2005, but our niche product wasn't widely known. As it became known, it was discovered by users who were searching for highly competitive keywords that are typically owned by the Star Wars franchise such as "Lightsaber" or "[Character name]'s Lightsaber".

In order to maintain visibility we wanted to keep association and ranking for those terms where we could as well as any others, while growing our authority in the emerging keywords such as "Custom Lightsaber" or "Build your own lightsaber". We signed on with OuterBox for their SEO knowledge and tactics to accomplish this goal.

SOLUTION

How did you select this vendor and what were the deciding factors?

I needed a good SEO agency, so I literally did a search for "Best eCommerce SEO agency". I couldn't think of a more cutthroat and competitive keyword. Ranking first organically isn't an easy task, and everyone wants to pretend they're the best SEO agency, Obviously if you're ranking first for a keyword THAT competitive, you're good at SEO.

We had bounced between a few agencies over the years, and our own team has a fairly high level of knowledge of SEO practices and tactics. We met with the company's founder who immediately found holes in our website's plan and even gave us a few quick win tactics to try out during that initial meet and greet call.

It wasn't just that he was forthcoming and generous with the knowledge that appealed to us, but it was his ability to explain why doing something like "Adding the registered trademark symbol next to your business name" would improve your ranking (We now know that it's because users trust a business with this more than a casual name they've never seen, so they'll be more likely to click our result, so our click-through-rate would increase, which is an indicator for Google that a site is a good result).

The team here has been fantastic to demonstrate their knowledge and consistently backs it up with up to the date knowledge of the changing SEO world.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team here spent their time reviewing our site, putting it through the paces from various tools like SEMRush, AHREFs, lighthouse scans, etc, and other manual reviews for usability, conversion rate optimization, etc and provided a comprehensive report of where we stood as a website.

They highlighted successes, and put a spotlight on issues that would need to be resolved, and even prioritized the order in which we should be tackling these issues. We spent quite a bit of time discussing the nuances of how we could present our business, and how careful we wanted to be to be clear that we were not associated with Lucasfilm or Disney.

Their team took no time to understand and even suggest the best way to market using industry keywords without stepping on toes to preserve our relationship with Disney. We identified a list of extremely competitive and some broad keywords that we wanted to rank for such as "Lightsaber" (singular and plural), as well as something more unique to our industry like "Custom Lightsaber".

Their team did not hesitate to set expectations around the difficulty in targeting broad keywords, but gave their commitment to try. Spoiler: We're currently ranking #1 for "Lightsaber". The most broad and competitive keyword possible for our company. Campaigns launched within 4 weeks of onboarding, and their communication was consistent through the whole process.

How many people from the vendor's team worked with you, and what were their positions?

I work directly with two members of the OuterBox team: a Senior SEO Strategist and a Marketing Account Manager, but have worked with as many as eight at a given time ranging from PPC to Email services.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In August of 2018 we had 156 keywords ranking in Google's top 10 placements. As i of October of 2021 we now have 3.8k keywords ranking in the top 3 placements. We've never had such a forward approach to our Organic growth and traffic, nor have we had such detailed planning and logical methodology to WHY we would take these steps.

Describe their project management style, including communication tools and timeliness.

We meet with the Outerbox team every-other-week, to review completed actions, discuss monthly performance, and to go over any upcoming opportunities for a change in our strategies. The team communicates regularly throughout the week when pertinent information is available such as news from Google about a change in the algorithm, a sudden shift in ranking, etc.

Work is managed in ActiveCollab where users are assigned and tagged with due dates. I think we've only had a single project go over timeline, but that was because I missed an email.

What did you find most impressive or unique about this company?

SEO just seems like a second nature to them. Nothing is "odd" or surprising. Most agencies want you to think they've got some secret sauce or put on a smoke and mirrors show so that you believe that they have some crystal ball or secret connection. It's ridiculous. Outerbox puts it in plain English.

The more the client understands, the less friction there is to accomplishing projects, and the faster they can execute their agenda. Their dedication to testing, experimentation, data collection and application for SEO tactics is completely unique. It seems that they've found a way to literally reverse engineer Google's algorithms through testing. We're very impressed.

Are there any areas for improvement or something they could have done differently?

I don't love the back-linking strategy. Essentially we are presented with a list of websites that come as recommendations for collaboration each quarter, but the costs to facilitate the blog posting and linking are an additional cost. With that said- the results cannot be disputed, and it is worth every penny. It is just an awkward conversation each time.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a B2B software company creating solutions to simplify PC management for IT departments in small to med-sized businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Trinity, and what were your goals?

We partnered with Trinity to scope, prioritize, and manage our SEO efforts. We did not have any in-house SEOs and had neglected this for a couple of years leading up to this partnership.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed five SEO companies in search of a partner who could understand our highly technical IT audience and niche within the IT software space. Trinity was eager, creative, and had a proven track record of success with similar types of projects.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discover phase and we laid out our goals. They helped us with keyword research and performed an analysis of our competitors. From there, they made on-site changes and optimized existing content across our website. They also identified and proposed a number of on-page optimization A/B tests to run for CRO.

Through the course of our work together, they also identified that our website was not faring well with recent Google algorithm updates and was not meeting load speed and mobile optimization requirements for upcoming Google changes. In addition to our monthly SEO engagement, we engaged in an additional project with Trinity to assist us in a Wordpress overhaul, including the removal of WPBakery plugin, which resulted in our site reaching an acceptable site speed rating and various other improvements.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a fantastic project/account manager, Alex, and a very experience SEO specialist, Jay, who were our primary resources. As needed, additional specialists were brought in.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Trinity team ran a number of A/B tests on the site producing anywhere from 1-5% improvements in onsite conversion rate. We also saw various SERP ranking improvements for core keywords, nothing earth shattering but this was in alignment with our expectations based on past SEO efforts. We also went from a Poor rating to a Good rating from Google with regard to site speed and performance as a results of the Wordpress WPBakery plugin removal project.

Describe their project management style, including communication tools and timeliness.

We held a weekly update and quarterly reviews and goal setting. For communication, everything was handled through their project management software, Teamwork.

What did you find most impressive or unique about this company?

Working with Trinity felt like a true partnership. It wasn't a one-way interaction where we told them exactly what to do or they told us exactly what to do. We worked together to solve problems in a creative, collaborative way.

Are there any areas for improvement or something they could have done differently?

Trinity was a fantastic partner and I wouldn't hesitate to work with them again. There may have been some more robust reporting that would have been helpful but overall, we felt that we were seeing ROI on this investment.

BACKGROUND

Please describe your company and your position there.

I am the sales and marketing contact at BLU3.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We hired Outerbox to assist with Google ads and website redesign.

SOLUTION

How did you select this vendor and what were the deciding factors?

Outerbox was a recommendation. We had been impressed by the team during our virtual meeting.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a general meeting and objectives for BLU3. Our conversations then moved over to activecollab.com. Outerbox set clear objectives and accepted feedback. Our website redesign started with a video call. Outerbox then sent us wireframe designs. We had been able to modify the layout using feedback on activecollab.com. The website redesign was a smooth process. It was a pleasure working with activecollab.

How many people from the vendor's team worked with you, and what were their positions?

We worked with multiple people from the Outerbox team. We worked with the SEO team members, Web design team members and also our point of contact person at Outerbox.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I have worked with several marketing companies in the past. None compare to the level of service Outbox offers. They are able to communicate information effectively and perform tasks in a timely matter. Starting with the right marketing is important. We have been impressed with the whole team. We waited two years to start with Outerbox and sure wish we did not wait that long.

Describe their project management style, including communication tools and timeliness.

They've been great to communicate in a timely matter on all objectives. We have never had any delayed communication with the team. Super impressed our quickly the team is able to respond.

What did you find most impressive or unique about this company?

The level of professionalism and communication between the team is outstanding! They have also been able to find creative solutions for our projects.

Are there any areas for improvement or something they could have done differently?

They were an outstanding team.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer for a tech startup based in the Silicon Valley. Our product is an app in the interior design and furnishing industry, utilizing technology such as augmented reality, artificial intelligence, etc., and is available on both the web and iOS.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire OuterBox, and what were your goals?

We hired OuterBox for full-scale SEO. Our goals include growing our organic traffic, building the site professionally and meeting technical SEO needs, boosting conversions, converting signups, improving keyword ranking, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose OuterBox because we felt they were the most prepared. They asked a lot of questions to understand business, provide full bucket SEO, were founded in 2004 with plenty of experience, and are a Google partner. They also had the most flexible contract in terms of length, offered to sign an NDA, and gave us a full team to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our roadmap has begun with technical optimizations, low-hanging fruits, and setting the foundation on our website for SEO. This includes landing pages, internal linking, title tags, on-page content, and more. OuterBox has helped us ready our new website for Google, so that future tactics can make an impact.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with 4 total team members. A sales consultant who helped us get onboarded, an account manager, and two SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've begun to see some fluctuation in keywords. We have made big progress in the technical side of our website, finding errors and optimizations that will help us in the long run. It has been only a few months, so there are no measurable outcomes yet, but the firm has provided many optimizations that will contribute significantly to our website conversion rate in the coming months.

Describe their project management style, including communication tools and timeliness.

We have a monthly call but communicate daily through their platform and email. Communication has never been a problem, with same-day responses and answers to all questions. Everything is organized on their platform, and it is easy to view all tasks at once.

What did you find most impressive or unique about this company?

Knowledge of SEO. Ability to adapt to our unique product and understand business is something key. Responsiveness is greatly appreciated, as I ask many questions and have many back and forth between internal teammates and OuterBox.

Are there any areas for improvement or something they could have done differently?

Not yet, everything has run smoothly in the first 4 months.