Victorious

BACKGROUND

Please describe your company and position.

I am the Content Marketing Manager of Eide Bailly

Describe what your company does in a single sentence.

CPAs and business advisors

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Victorious to accomplish?

• SEO Strategy
• Backlinks
• SEO technical audit

SOLUTION

How did you find Victorious?

Online Search

Why did you select Victorious over others?

• High ratings
• Company values aligned

How many teammates from Victorious were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Victorious as our SEO vendor to help us with:

• technical SEO for our website
•  SEO optimization and keyword research for our content strategy
• some additional backlink opportunities. 

We have also used them to keep us abreast of changes in the SEO landscape. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We meet monthly with Victorious to stay on top of our SEO rankings and how we can improve. They offer various methods from SEO specific optimization techniques, to more general analysis of our website's technical performance or EEAT rankings with new Google algorithms. 

We have seen increase in our organic search traffic, especially on identified keywords as well as optimized pages. In addition, we've seen more awareness and education in our team on SEO best practices and how to move forward in a changing digital landscape. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kelsey is the absolute best project manager. Always willing to lean in, answer questions as we have them and change directions if deliverables don't land quite right. She is patient and also persistent in ensuring we have tangible results for our efforts and investment. I can't recommend her highly enough. 

What was your primary form of communication with Victorious?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Victorious is personable and also works hard to ensure our goals are met (and aligned with our overall business strategy). For them, it's about more than SEO. It's about how that SEO marries to our larger content and digital goals. 

Plus, they have a great deal of experience and expertise in the changing SEO landscape. 

Are there any areas for improvement or something Victorious could have done differently?

Not at this time. 

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of a legal services company.

Describe what your company does in a single sentence.

We perform legl services: estate planning, trust administration, and business & tax planning to clients in order to preserve multi-generational wealth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Victorious to accomplish?

• Increase Impressions
• Build a strong digital presence
• Improve Organic Social for Lead Generation

SOLUTION

How did you find Victorious?

Referral

Why did you select Victorious over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Victorious were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Victorious expertly optimizes our content for our website, tracks SEO keywords, makes reccomendations to our SEO, and provides us with strategic vision. Key deliverables include: Content Optimization, YouTube Optimization, Competitive Analysis, Backlink Audits, Cannibalization Audits, Featured Snippet Analysis, and Site Sweeps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had a 97% increase in Website Sessions, 102% increase in New Users, 70% increase in impressions (12.1 Million impressions from all sources), and a 45% increase in appointments!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Victorious was always on-time with deliverables, they kept us on track with consistent reports and various tracking tools. I never had to search for documents, and they were always very easy to contact. Truly, they are a pleasure to work with.

What was your primary form of communication with Victorious?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive thing that Victorious offers (other than the results from our SEO efforts) is genuine human connection. All of the people that we meet with on Victorious' team are incredibly knowledgable, willing to listen, and ready to help problem solve. The company is large enough to have the appropriate resources, and chooses to employs people who take the time to get to know you personally. I look forward to our monthly meetings!

Are there any areas for improvement or something Victorious could have done differently?

No! Amber Selhost's Team has reporting & analyzing down to a science and we are so happy with their work.

BACKGROUND

Please describe your company and position.

I'm an executive at Citron Hennessey Therapy

Describe what your company does in a single sentence.

We provide high-quality evidence based therapy both in-person and online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Victorious to accomplish?

• Improve Google page ranking
• Improve website traffic
• More lead generation

SOLUTION

How did you find Victorious?

Online Search

Why did you select Victorious over others?

• High ratings
• No-nonsense, authentic approach.

How many teammates from Victorious were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Monthly reports on progress with bi-weekly check-ins with out account manager (shoutout for the wonderful Mandi!)
• Startegies to improve ranking, from technical audits on the website to keyword research.
• Constant evaluation of the marketplace and how to remain a step ahead of rivals.
• Content production (blogs).
• Content optimzation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website traffic has improved month on month, year on year.
• Number of front page keyword rankings has increased exponentially over our time working together.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our account manager/customer success manager Mandi is always avaialble whenever we need to talk. If she doesn't have the answer she will find out and let you know. Feel like she works with me in-house from how often we check-in!

What was your primary form of communication with Victorious?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with their personal approach. Front footed, staying on-top of algorithm updates and ever changing world of SEO with the advent of AI.

Are there any areas for improvement or something Victorious could have done differently?

Nothing obvious comes to mind.

BACKGROUND

Please describe your company and position.

I am the Global Head of Digital Marketing of a fashion retailer

Describe what your company does in a single sentence.

Fashion Retail 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Victorious to accomplish?

• Cumulative SERP growth of target keywords

SOLUTION

How did you find Victorious?

Online Search

Why did you select Victorious over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Victorious were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Prepare & Deliver an Audit that willl identify mission-critical and secondary changes recommended for website
• Keywords Strategy 
• Offsite & Onsite Optimization 
• SEO Content
• Reporting, Monitoring & Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Targeted Keyword Positioning Growth
• Increase in Clicks & Impressions 
• Increase in Organic Sessions & Users 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Dedicated Account Manger point of contact for touchbase and communication with a pod approach for managing account.
• Dedicated Dashboard to track performance. 
• The team is very responsive and delivers items in a timely according to plan. 

What was your primary form of communication with Victorious?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Victorious is very organized and knowledgeable. The action plans delivered are easy to digest and implement. Their pod approach is also very effective in managing our account, as anyone on their team can easily jump in to resolve issues on the rare occasion that our Account Manager is unavailable. 

Are there any areas for improvement or something Victorious could have done differently?

I think their approach is set up to evolve and improve. They don't over promoise and if they are unable to answer a question or resolve an issue immediately they will take the time to research and provide a solution. 

BACKGROUND

Introduce your business and what you do there.

I'm the former graphic designer of a recruiting agency. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We were looking for an SEO service provider. Our goal was to improve our company's Google search since we hadn't had a marketing team for a year prior. We were very down in search results and wanted to boost our ranking.

SOLUTION

What was the scope of their involvement?

Victorious provided SEO services for our company and was responsible for keyword research. We gave Victorious six pages we wanted to boost our Google rankings. After launching our new site, Victorious conducted an SEO audit. The team also offered blog writing services.

What is the team composition?
We worked with a sales representative, who then moved us to Anthony (Customer Success Manager), who became our go-to guy for all questions. We also worked with an IT specialist and three other teammates who worked on blogs and keyword research. 

How did you come to work with Victorious?

We found Victorious through a Google search while looking for SEO companies. We emailed them, and a sales representative got back to us. We had 2–3 meetings with him, the marketing team, and the CEO.
How much have you invested with them?

We spent around $50,000 on this project.

What is the status of this engagement?

We worked with Victorious from March 2023–April 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After implementing Victorious' SEO strategies, we saw the results they promised. We redesigned our site while implementing the audits and SEO keywords the team provided, so within two months of launching our site in August 2023, our numbers spiked. Our website visibility and web traffic doubled.

How did Victorious perform from a project management standpoint?

Victorious delivered work on time and on budget. We used Asana for project management and communicated well via Zoom and Google Meet. The team was upfront and honest.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to shout out Anthony. He was fantastic to work with and had a plethora of knowledge. He was patient when we were behind and stayed on top of work to ensure tasks were completed. He showcased integrity and always had an answer to our CEO's questions.

What did you find most impressive about them?

Victorious' specialty was helping customers improve their organic Google search results. 

Are there any areas they could improve?

Victorious could improve in blog writing. We requested client-based blogs instead of candidate-based blogs, and I know they had to base the content on specific keywords. However, if they could shift how they write blogs, it would be helpful. I don't blame Victorious since we had specific requests, but our biggest struggle in this project was blog writing.  

Do you have any advice for future clients of theirs?

I suggest performing the audit changes presented by Victorious. When we launched our new site, the team identified things we brought over from our previous site that needed changing. Victorious pointed out things that slowed our site, like photos and videos, and every time we changed those things, our site's speed changed significantly. Overall, Victorious' SEO audits improved our website.  

UPDATED REVIEW

This review was published on April 4, 2024.

Corporate Communications Director, Recruitment FirmHuman Resources

Houston, Texas

11-50 Employees

Mar 2023 - Mar 2024

$10,000 to $49,999

Verified

Project summary
A recruitment firm hired Victorious to rebuild and relaunch their website.  The team optimized the site, fixing broken links and resolving existing issues; they also created blog content.

Feedback summary
Thanks to Victorious’ efforts, the client's site traffic went up by 152%; they also noticed a 67% increase in online submissions. The team leveraged their extensive knowledge and technical expertise to ensure quality results. They were also responsive, reliable, and organized throughout.

BACKGROUND

Please describe your company and position.

I am the Corporate Communications Director of a human resources company 

Describe what your company does in a single sentence.

Staffing and recruiting for Fortune 500 companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Victorious to accomplish?

• Website relaunch
• Optimize website traffic
• Increase web leads

SOLUTION

How did you find Victorious?

Online Search

Why did you select Victorious over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Victorious were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We did a website relaunch and Victorious enabled us to have a smooth transition fixing any broken links and errors, enabled us to rebuild our traffic, and created blog content to help drive people to our site! We grew our online submissions 67% and web traffic 152% in four months!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We grew our online submissions 67% and web traffic 152% in four months!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team is extremely responsive and completely knowledgeable in all things website and SEO. Anthony and his team were absolute godsends in helping educate our team, solving problems, and giving the best customer service we've ever had with a partner. His strategic planning and check lists kept us organized all the way along, and he navigated all the difficult situations we encountered with a helping hand and technical expertise.

What was your primary form of communication with Victorious?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their technical knowledge was superb and their responsiveness was almost instant! True partnership with genuine intentions, never transactional.

Are there any areas for improvement or something Victorious could have done differently?

All great!

STAR RATINGS
Overall rating: 5 

Quality: 5

Cost: 5

Schedule: 5

Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Senior Content and Marketing Manager of Tenstreet

Describe what your company does in a single sentence.

Tenstreet creates web-based software that helps trucking companies by saving them time, money, and effort.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Victorious to accomplish?

• Start tracking web traffic analytics
• Improve our SEO presence online
• Optimize our website

SOLUTION

How did you find Victorious?

SDR Outreach by Victorious

Why did you select Victorious over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Victorious were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had no SEO strategy in place before Victorious came into our lives. What we sought was an overall approach that would help us rank for the keywords we cared about and optimize our website to rank better with Google in general. We also tasked Victorious with writing SEO-optimized content to help us show up in searches on topics that were relevant to our business. Our key metrics were higher search ranking results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our search rankings soared, including top-slot rankings for some of our most important business functions like driver recruiting, making us far more discoverable to potential prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed everything through Asana so we could always check in on what was being worked on and what was needed from us. They were timely in deliverables promised and also went above and beyond to address questions and additional asks outside the scope of the contract.

What was your primary form of communication with Victorious?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm most impressed with their incredible customer service and hands-on account management paired with high-quality tools and provable results!

Are there any areas for improvement or something Victorious could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Communications Manager of University of Miami

Describe what your company does in a single sentence.

Continuing and online education programs for the University of Miami.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Victorious to accomplish?

• SEM optimization
• Web content enrichment
• Google Analytics 4 (GA4) optimization

SOLUTION

How did you find Victorious?

Online Search

Why did you select Victorious over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Victorious was brought in to help us accomplish the following goals: 

• increase organic traffic to our website and news site
• increase RFI form conversions
• increase application conversions

Through site sweeps/audits we have optimized our website and have begun developing news content with SEO in mind, and through regular data monitoring, campaign monitoring, and ongoing refinements to G4, etc, we have improved and continue to improve our SERP rankings significantly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Started at 500 ranking keywords, now at over 2,000. With the help of Victorious we have been able to expand our SEO knowledge to the wider university system web dev team, meaning optimizations across the entire CMS for all websites and subsites.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sarah is prompt, responsive, and delivers ahead of schedule or on time. Everything is organized, accessible, customizable, and easy to understand.

What was your primary form of communication with Victorious?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The attentiveness to our needs and requests, and overall client relationship management. We feel like Sarah is part of our team and as invested in the success of our project as we are, if not more than us.

Are there any areas for improvement or something Victorious could have done differently?

Not really. Something that might benefit some teams like ours would be a guide on writing for SEO, but that is it.

BACKGROUND

Please describe your company and position.

I am the Owner of A&G Electric

Describe what your company does in a single sentence.

Install Rooftop Solar and battery back up systems in residential market sector.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Victorious to accomplish?

• Optimize my online presence through SEO
• Optimize my website
• understand the concepts of SEO

SOLUTION

How did you find Victorious?

Referral

Why did you select Victorious over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Victorious’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Victorious have taken an almost dead website and have brought it to life. Im in construction and have not been acquainted with much of the web development and SEO concepts and content creation. They have made me aware of where my website ranks with my competitors and have created a road map for bringing better ranking to my website.

They have gone out of their way to make the process as seamless as possible even though Ive had a hard time understanding all the intricacies of SEO. THey have established key words and phrases, back links, and even content creation for my website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Better search presence for my Website
• Much better website
• clearer goals and objectives for my business

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sarah was amazing. She went out of her way to address the needs of my business. Even when California legislation has put a severe roadblock on my business, she has helped us pivot and helped me better navigate the uncertainty of the direction of SEO with my solar installs.

She also has advocated for my business to her team to help with some web development aspects for this campaign. Their deliveries where prompt and always on schedule. Sarah and her team have met and exceeded all the needs and expectations of this project.

What was your primary form of communication with Victorious?

Virtual Meeting

What did you find most impressive or unique about this company?

Their personal and specific attention to detail to my business. Their people are their greatest resource as they are personal and yet focused; friendly but to the point; fun but knowledgeable.

Are there any areas for improvement or something Victorious could have done differently?

My only thing I would add is that since they are an SEO company and this touches other aspects of services they dont offer like web development, google analytics, etc... they should just offer or maybe contract out to third parties for other services that are hard to understand for people like me. However even here they have helped and pointed me to some web developers to speed up the processes.

BACKGROUND

Introduce your business and what you do there.

I’m the content marketer at a software company that sells power dialing software to outbound teams and sales professionals. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We hired Victorious to improve our site in terms of SEO.

SOLUTION

What was the scope of their involvement?

Our team aims to improve our organic clicks, impressions, traffic, users, and conversions. On top of that, we want to rank for new keywords and grow our audience. Victorious offers various services, and we primarily use them for SEO strategies and research.

Generally, they help us identify core search terms to target. Once they identified those targets, they tell us the best path forward and show us strategies to go with it. Moreover, they tell us what pages to rewrite or fix and what new content to create to rank for keywords and compete with our competitors’ keywords. 

Since I’m a one-man team, I sometimes can’t do what they’re suggesting. In that case, they have services where they help us do the work. For instance, they can do content generation. If they tell us to optimize a page and rewrite portions of it, I can ask them to do that for me and send their recommendations to us. Then, we can incorporate their suggestions into our strategies based on what we can and cannot change.

What is the team composition?

I mainly talk to Nick (Customer Success Manager), and we have meetings about our campaign performance and what we want to do next. Then, he talks to his team and relays what I need. They work through the tasks and give them back to Nick, who returns to me with my requirements. I don’t interface at all with the strategy team.

How did you come to work with Victorious?

Our company was already working with Victorious when I joined it, so I took over the partnership. I believe we found them through a word-of-mouth referral. We knew a company that worked with them, and that company suggested their services. 

What is the status of this engagement?

We started working with Victorious in November 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since November 2021, our organic keywords have grown by 71%. Our top keywords on Google search results have grown by 4%, which is a huge increase. On top of that, our organic traffic has risen by 32%, which is sizable. 

Overall, Victorious has met our expectations. They’ve built a whole new SEO strategy for us while maintaining growth  — being able to do that has been great for us. Right now, I’m looking forward to the future with them. 

We’ve had satisfactory results last year, and we’ve renewed our contract with them. This year, we’re making good headway, and I’m excited to see where we go in the next calendar year. I have big plans, and they’ve been a great partner in helping me turn those plans into reality. 

How did Victorious perform from a project management standpoint?

Having one main point of contact makes my life truly easy. I don’t have the time to interface with an entire team of people. I just need one person to talk to, and that’s Nick — he’s incredibly knowledgeable and absolutely fantastic at his job. I love working with him because he makes it easy for me to get what I want and understand what I’m receiving from their team.

Meanwhile, we use Asana to manage the engagement. Nick does everything for me. We also use Google Documents, presentations, spreadsheets, and similar things. For communication, we use Google Meet and emails, and they’re truly responsive. 

What did you find most impressive about them?

Their knowledge base and strategies are great. Victorious delivers solid results, and they communicate clearly. For comparison, the other SEO agencies I’ve worked with previously didn’t seem to know what they were doing. They were simply saying things. 

Are there any areas they could improve?

No, there aren’t any. They’ve been fantastic, and I don’t have anything to criticize at the moment. That’s because they’re open to constructive criticism, which I truly appreciate. 

For example, there was a month when we trended downward, and I didn’t know about it until we reviewed our report. I told them I’d appreciate it if they reached out to me before our meeting if they noticed a dip in our performance. They could send me an email to figure out how we could course correct. They were receptive to that feedback. 

Do you have any advice for potential customers?

Victorious has many services, and they’re flexible. Given that, be upfront about what you want. Be clear about your goals, and don’t be afraid to ask them for a bit of extra work — they’ve always gone above and beyond for me. 

BACKGROUND

Please describe your company and your position there.

I work for a B2B online ID card printing platform. I oversee web development, marketing efforts, and user experience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious, and what were your goals?

We hired Victorious to handle our organic search (SEO), including article writing, backlinking, and site audits. Our goal was to increase our position for relevant search terms in an increasingly competitive space.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had gone through some "less expensive" vendors with mixed-to-poor results. We decided to try a more "premium" vendor and found Victorious on top of a few lists. We reached out to 2 or 3 vendors, but were impressed with the quality of their response.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work started with a site audit, which I acted on immediately. Then, we were to get a certain number of backlinks and articles each month (although these were often not delivered on time). The entire contract included monthly meetings where we would receive a report..

How many people from the vendor's team worked with you, and what were their positions?

We had one main contact, but sometimes we would also have one of their specialists on our monthly call.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I learned a lot about SEO during this period, and evcen learned how to efficiently use Ahrefs (mostly to keep their reporting honest). Our position increases mostly seemed due to the pandemic, being lost as COVID concerns declined. Any other increased rankings were mostly for terms unrelated to our core business and didn't translate into meaningful interaction. The blog posts were often late, and we had to keep reminding the team of what was owed us.

Describe their project management style, including communication tools and timeliness.

While the team was good in sharing documents with Google docs, they had a hard time keeping to deadlines. Additionally, they would try and distract us from the fact that they owed us content by trying to come up with *new* content ideas while we waited.

We had to finally express that we wanted the content due us before working on new ideation. As far as management went, we had 3 different project managers for our account during the 2 year period. Each seemed more wet-behind-the-ears than the last.

What did you find most impressive or unique about this company?

This company is excellent on *how* they communicate with clients, making the client *feel* like he or she is being heard and prioritized. They have definitely taken a "high-touch" approach to their client interraction.

Are there any areas for improvement or something they could have done differently?

They seemed to prioritize the client's perception of them as a company over their actual results. E.g. SEO takes a long time, and a campaign cannot be assessed, really, before several months. However, within a month or two of working with them, they had already tried to ask me if I would recommend them as a firm. Any such recommendation could not be based on tangible results.

Additionally, I had to request that they remove certain irrelevant keywords from their reporting. These keywords made it look like we were seeing victories that weren't really applicable to our business. When correcting for these the monthly reports became much more grim. Victorious needs to figure out how to keep good project managers.

Also, the need to figure out a better solution for content creation. They could also stand to try more creative approaches to SEO when the standard playbook fails. It felt like I had to constantly make suggestions on what to try. Their formula might work for a company who's *never* tended to SEO, but didn't seem to cut the mustard in a more competitive space. Finally, they once reached out to me for my address to send me a gift. I never received it! ;)