What evidence can you share that demonstrates the impact of the engagement?
Since our blog migration, we’ve seen a considerable increase in impressions of our domain. Thanks to their help with our strategy, we’ve experienced an almost threefold increase in non-branded clicks, not just impressions. We had a 6–7% click-through rate when we started with them, but 21% of our organic traffic now comes from non-branded clicks.
Furthermore, we’ve decreased our invalid organic leads by dropping off desensitizing, non-relevant queries and directing them to better transactional pages. We’ve saved our sales team a lot of heartache by producing more relevant leads more frequently and ridding ourselves of false leads.
How did Victorious perform from a project management standpoint?
“E-commerce” is a relatively broad term, and people generally think about physical goods, but there’s a much larger spectrum of possibilities. We only deal with downloadable products. We had a few hiccups in communication in the beginning, but our project manager was quick to shift people around who would perform better for us.
We use Asana for project management, and we also communicate via phone, email, Google Hangouts, and Zoom meetings. Because we are in Santa Barbara, California, we can also easily visit them in San Francisco.
What did you find most impressive about them?
We’ve developed a strong, collaborative partnership, and we’ve been able to learn a lot from each other. We’ve worked with other agencies before, and people can get ahead of themselves. This is what we do. We drink, eat, and sleep this all day, and we understand our business. Victorious has been considerate of that fact. They adjusted their strategy to our niche market.
Are there any areas they could improve?
I would suggest that they understand our business more, but I would say that about anyone. I’ve been with the company for four years, and it took me a long time to learn the business. It would be misleading for me to say that they need more knowledge of our business, given that it’s a very niche market.
Do you have any advice for future clients of theirs?
If those future clients already have a working knowledge of SEO, I’d suggesting outlining what has or has not worked so far. They should have their KPIs mapped out so Victorious understands what they’re working with. If those clients don’t have much background with SEO, I’d recommend listening to Victorious’ guidance because they’ve got an outstanding team.