Victorious

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Tivian, a SaaS and software development company specializing in employee experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We were going through an acquisition. I originally worked for GuideSpark, which was acquired by Tivian, so we had to migrate our site’s information over to the new Tivian website. In doing so, we also had to migrate important, high-ranking pages from the GuideSpark site. After the migration, our new site wasn’t ranking anywhere on Google for valuable keywords, so we hired Victorious to help us improve our ranking through SEO.

SOLUTION

What was the scope of their involvement?

Victorious has basically created a custom SEO strategy for Tivian. Their scope has included optimizing the SEO content, writing and developing original content for us, collaborating and consulting with us on the keywords we want to go after, and creating backlinks to be competitive in the market. 

Initially, Victorious did a comprehensive technical audit of both GuideSpark and Tivian sites. After that, they set a content creation strategy for us, which they’ve been executing.

What is the team composition?

We work directly with two people from Victorious: Taylor (Customer Success Manager) and Chad (Senior Enterprise Account Executive). Still, they have a whole team working for us behind the scenes.

How did you come to work with Victorious?

Victorious was recommended by a colleague who had had a very good experience working with them — it was a very solid recommendation.

How much have you invested with them?

We’ve spent over $30,000.

What is the status of this engagement?

We started working together in January 2022, and we’re still working together. However, we’ll probably wrap things up by the end of July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Ours has been a very helpful and successful engagement. Our traffic has increased, as have our rankings for the keywords we’re going after. Additionally, the overall ranking of our website is constantly improving.

How did Victorious perform from a project management standpoint?

Victorious’ project management is very good; they provide us with very helpful reporting and meet with us at least once a week. Taylor is extremely responsive and smart. Overall, we’ve felt very much taken care of by them. We use Asana to manage the project.

What did you find most impressive about them?

We were in a very complex situation amidst an acquisition between two companies that had been around for a while. Still, Victorious has been able to come up with a strategy to streamline the new company and get the most out of the pre-existing SEO rankings. Their smart redirects, strategic advice, and guidance through the process have been very much appreciated.

Are there any areas they could improve?

No. I wouldn’t recommend them if I weren’t satisfied with their work. Victorious is extremely professional. We’ve had a great relationship with them and excellent results to back it up.

Do you have any advice for potential customers?

Don’t pretend to know more than what you do. Let them be the experts, let them guide you, and don’t be afraid to listen to their great advice.

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital strategy at a nonprofit. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We were trying to expand our web presence via SEO, which is one of our big traffic drivers. 

SOLUTION

What was the scope of their involvement?

Victorious started off with a fantastic analysis of our search traffic. Then, they proposed ways we could create new content, amend our current pages, and update the H1 tax and meta times to correct the infrastructure on our site. They’ve identified 14 points where we can increase our presence. Because of the specificity of our organization, my team does all the content writing, but Victorious does do backlinking. 

What is the team composition?

We work with three teammates from Victorious, including Herb (Customer Success Manager), an SEO consultant, and a customer success manager.  

How did you come to work with Victorious?

We searched through several online databases and sites that listed SEO companies. We looked for companies with medium-sized clientele and familiarity with legal organizations. 

How much have you invested with them?

We’ve invested around $84,000 with Victorious this year. 

What is the status of this engagement?

Our ongoing engagement with Victorious began in October 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen huge referrals across our keywords and an increase in traffic. We’ve also seen an increase in the time users spend on our website. 

How did Victorious perform from a project management standpoint?

Victorious is one of the best companies I’ve worked with in terms of project management. The project schedule clearly outlines delivery dates, action items, and follow-up calls. We use Asana to manage the project and communicate through email and our monthly call via Zoom.

What did you find most impressive about them?

Personally, Victorious’ project management style and ability to see beyond what we’ve planned for ourselves are amazing. They’ve astounded us with all the ways we can grow as an organization through digital platforms. 

Are there any areas they could improve?

I have no constructive feedback for Victorious.

Do you have any advice for potential customers?

I’d advise customers to have the time allotted and technical resources to be able to implement Victorious’ suggestions. It’s also important to understand the scope of work and the project’s main goals before starting a partnership. 

BACKGROUND

Introduce your business and what you do there.

I am the executive director at Save the Music, a national nonprofit focused on music education in public schools. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We needed to increase the foundation's visibility on Google and drive more donors and music teachers to our website. 

SOLUTION

What was the scope of their involvement?

Victorious provides us with SEO services to help us improve our lead generation. Our goal is to be the number one search result for music foundations in Google — we were originally on the second page of results. They rely on us for subject matter expertise, and Victorious translates that into an SEO strategy. We collaborate with Victorious to develop keywords that appeal to our target audience. 

What is the team composition?

We worked with two search strategists, including Jennifer (Customer Success Team Lead).

How did you come to work with Victorious?

Victorious reached out to us — they were looking for a nonprofit to do pro bono work for. They'd reached out to several charities that were eligible, and we were selected as their nonprofit partner after Jennifer nominated us. 

How much have you invested with them?

Victorious is doing this work pro bono, but I'd roughly estimate the value at $5,000–$10,000 per month. 

What is the status of this engagement?

Our engagement with Victorious began in February 2021, and it's ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have achieved our overall goal: we went from the twelfth search result to the first result for the keyword music foundation. Additionally, we're also number one for the keyword music education. Overall, we doubled the number of terms we were ranking for in Google; our aggregate keyword positioning went up by almost 6,000. 

How did Victorious perform from a project management standpoint?

Victorious is at excellent project management — everything is delivered on time, the team is well organized, and their keyword recommendations are specific to our needs. Typically, we communicate via email and then have monthly Zoom calls. Victorious also has a metrics dashboard that we can log into to see our results. 

What did you find most impressive about them?

The results of our partnership with Victorious are awe-inspiring. We have tangible results that have resulted in new donations and partnerships for our organization. 

Are there any areas they could improve?

There is nothing for Victorious to improve. 

Do you have any advice for potential customers?

I'd advise customers to bring their expertise to the table when working with Victorious. Customers can't expect the strategy to be immediately implemented; collaboration with Victorious is key to developing a great strategy. 

BACKGROUND

Please describe your company and your position there.

I am responsible for marketing, technology and analytics as the VP of Marketing at PropertyForce, which is a leading real estate company, helping investors acquire off-market properties, below market value, to generate passive rental income or instant equity with renovations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious, and what were your goals?

I hired Victorious to audit our accounts and help to improve our SERP rankings.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed several leading SEO firms, and found Victorious to be the most organized and communicative. Not to mention that they come recommended in the space.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had Victorious complete an audit of our accounts. That audit created the roadmap for us to complete the work needed to improve results. They provided an excellent PowerPoint presentation of the audit findings, which was put together with excellent quality and I was able to show to our CEO, and they provided the supporting Excel docs that our marketers could use to execute. From all the findings, we were able to easily distribute the workload across Victorious, internal staff and our website vendor.

How many people from the vendor's team worked with you, and what were their positions?

There were several experts that worked on our account, but I had one point of contact for customer success and one point of contact for the contractual part of our account. That structure worked great for me, because I didn't have to negotiate contract terms with the person who I communicated with the most.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website was newer, so that's a caveat, but we've seen a 15x improvement in the number of weekly organic impressions. We're ahead of pace with our results, and I'm thrilled about it.

Describe their project management style, including communication tools and timeliness.

The entire Victorious team was very professional. It was a seamless relationship. Their meetings were productive and their deliverables were outstanding.

What did you find most impressive or unique about this company?

I liked the fact that they provided actionable recommendations. They limited the speculation that's often provided by marketing agencies, and they provided a roadmap that we followed, and it paid off tremendously. I also like the fact that they have "flex credits" that can be used on any number of things based on the client's goals (which, in our case, was regularly changing).

Are there any areas for improvement or something they could have done differently?

I would have liked to have had a little more time with their technical team. Every time I interacted with them they impressed me.

BACKGROUND

Please describe your company and your position there.

I am the marketing coordinator at Eden Health. Our company works with employers all across the United States providing integrated, virtual and in-person primary care, mental health, physical therapy, benefit navigation and care coordination. My manager and I are responsible for our organic and paid search efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious, and what were your goals?

We were growing our company and marketing department and wanted to expand our reach but we didn’t have the resources. We hired them to provide full-scale SEO services to improve our rankings, create new content and grow traffic to our existing pages. They have absolutely exceeded our expectations!

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase and we laid out our goals. They helped us with keyword research and performed analysis of our competitors. From there, they conducted a full site audit and afterwards they recommended changes to our site and blog. Victorious created new collateral with our updated tactics and keywords. Their team writes content pieces and content optimizations along with building backlinks. They plan on conducting another site audit, specifically for our blog in the next few weeks. Mandi and her team have really brought our SEO efforts to the next level. We have already seen such incredible and tangible results, we cannot wait to see what the next few months will bring!

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager (Mandi) who distributed work amongst their team. Mandi has been such an incredible partner to work with. She has been incredibly insightful and accommodating. Meeting with her every other week reaffirms that we are working with the best of the best when it comes to SEO!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts, we are ranking on the 1st page for several keywords, we acquired a feature snippet and our site traffic is steadily growing. It's so exciting to see how far we've come when Mandi presents our YoY performance!

Describe their project management style, including communication tools and timeliness.

They’ve been great at managing our expectations and are very accommodating with our evolving requests and priorities. We have a biweekly call with Mandi to make sure we are aligned with these priorities and to make sure everything is moving along. Every month we are presented a formal monthly report of our progress. Mandi is extremely communicative of her teams progress in between these meetings so we always feel up-to-date.

What did you find most impressive or unique about this company?

Their overall knowledge within the industry stands out. Mandi has kept us fully up-to-date with our performance and it’s ensured we’ve had a smooth project. I really appreciate their willingness to deliver. Beyond that, Mandi's enthusiasm and positive attitude have made working with her an absolute pleasure. We get the sense that she is extremely invested in our success!

Are there any areas for improvement or something they could have done differently?

Due solely to bandwidth, they were a little delayed in getting some content pieces sent back to us, but ever since they’ve hired more content strategists they have been excellent!

BACKGROUND

Introduce your business and what you do there.

I’m the manager at Sterling; we specialize in background checks. We’re a B2B company, but we’re also vertically integrated. We do a lot of other work in the medical field and gig economy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

With Victorious, we’re primarily focusing on overall SEO and digital marketing.

SOLUTION

What was the scope of their involvement?

The onboarding process was very easy. Once we got our budget approved, we basically started with a few welcome calls. Then, Victorious asked us what our main goal was. At first, it was a backlinking process, but then we got more budget because Sterling performed better due to COVID-19.

Therefore, we were able to add more services, and they actually let us choose the ones we wanted to move forward with. They pretty much just laid out all their services, and we were able to pick and choose. Once we picked, we set up another meeting. We really got into it, and then after that, it was probably just one more week of research.

For on-site SEO, Victorious changes around meta descriptions and page titles. For off-site SEO, they’ve researched our competitors, their keywords, blog topics, and even the services they offer. In fact, a lot of the strategies that Victorious has done involve assessing the competition. They inform us on what’s out there and what keywords or movements to follow. This is really helpful because it has allowed us to put ourselves in the same playing field as our competitors.

They’ve done technical audits. They give us the information and recommendations for the website, and then we just implement them.

Additionally, they actually wrote two service pages for us, which were very well-written and fully-optimized for SEO. They hit the right word counts, and they’ve given us a lot of the syndicated content topics, as well as keyword-jacking topics.

What is the team composition?

In total, four people are involved. It’s mostly me, my contact, my boss, and one of their sales people.

How did you come to work with Victorious?

They actually reached out to us. At Sterling, we get dozens of agencies asking to help us out because our company is quite big. I usually get something in my inbox, look it up, and I put it in my own SEO tool. I see if their domain rating is low or if they have any reviews. Victorious stuck out; they actually had some impressive clients. Once they reached out, I was definitely interested to set up a meeting and just learn more about them.

How much have you invested with them?

Right now, we have a yearly investment of $10,000, but we’ll probably invest a little more, so it’s subject to change.

What is the status of this engagement?

We started working together in October 2020. The project that we initially started with them is done, but we’re on to the next projects. The type of marketing that we’re dealing with is a never-ending race, so we’re expanding the services we use.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started with Victorious our ROI has been in the thousands. I’d say we’ve had a 1,100% increase in organic traffic. One of our biggest accomplishments with Victorious has been targeting the keyword “background check” in all of America. Before, we were probably in the 50th–60th position. After a couple of months with Victorious, we were ranking number one, and now we’re fighting between the first and fifth spot.

In general, that has increased our traffic to 15,000–17,000 users per month. We’ve also increased our top three keywords and pushed them all to the first page of Google, which has increased our traffic by 5,000–10,000 users per month just with those terms alone. In summary, we’ve had some pretty big wins with them.

How did Victorious perform from a project management standpoint?

I work with Janay (Customer Success Manager), and she is very quick. In the corporate world, things don’t move as fast because they have to go through so many people.

With Victorious, we would talk about something and either that day or the next one, I would get an email with an update. There’s always follow-up at the end of the week or the next Monday, and I definitely feel like our projects are always a priority. They get it done, and when there are delays, they keep working on it, giving us updates every other day, and reassuring us.

To communicate with them, we have a meeting every other week on Wednesday. If a project needs more attention, we’ll just make more meetings throughout the week, and we always find time for it. We use Excel or Word documents because our work focuses mostly on strategic planning and the overall digital marketing of the website.

What did you find most impressive about them?

Honestly, I would say it's their strategies. With digital marketing and SEO, there isn’t a certain right way to do it, it just depends on the people doing it.

I agree with their strategies and research, and we’ve seen the results. That’s what separates them from other agencies out there.

Are there any areas they could improve?

They have family services, but all of them are branched off into different packages. For example, if we want to add social media or PPC, we would need to add another package to the one we already have, and that can get pricey. I think it would be good for them to expand their packages a bit more.

Do you have any advice for potential customers?

I would say the reason why Victorious has worked so well for us is because we definitely knew what we wanted to work and what we wanted to get, so we’ve been able to point them in the right direction.

If anyone wants to work with Victorious, they need to make sure that they know their goal before communicating with them. They’ll perform very well nonetheless, but if you don’t do that, you won’t be able to get the outstanding results that we’ve gotten at Sterling.

BACKGROUND

Please describe your company and your position there.

I am a senior digital marketing specialist at a mid-sized CPA firm. We provide accounting, tax, consulting, exit planning, and audit services for privately-owned small to medium-sized businesses and nonprofit organizations. My role includes website design and maintenance, copywriting, graphic design work, managing the firm social media platforms, ad creation, and email marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious, and what were your goals?

We hired Victorious to help increase our organic website traffic and also our search rankings. After spending a few years paying for PPC advertising with Google with varying results, we felt it would be more efficient and cost-effective to shift our marketing dollars towards SEO and growing our website organically. We've been using Victorious since 2018 and have never looked back!

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed several different SEO companies when we were searching for an SEO company to assist us, and Victorious was by far the most professional, effective. Initially we were only thinking about using their services temporarily but after a few months working with them we were sold and couldn't be happier with the results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Victorious assists us with everything from SEO strategy implementation, copywriting, website audits, backlinking, keyword/semantic analysis, identifying areas for improvement with our website, website migration support, and so much more.

How many people from the vendor's team worked with you, and what were their positions?

By and large, I communicate with Customer success manager for pretty much everything. He is part of a team of 4-5 people. It's great working with them, and they are absolutely great at what they do!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started working with Victorious we have seen a drastic improvement to our search rankings for our main service pages, a big increase in website traffic, and a sizeable increase in sales stemming directly from our website's organic traffic.

Describe their project management style, including communication tools and timeliness.

Victorious uses a mix of project management tools including Google Docs and Asana as well as old-school email. We have a standing monthly meeting to catch up on campaign progress, current tasks, upcoming deliverables, and strategy implementation. Our rep is very flexible and is pretty much always available whenever we need assistance. I know that any emails I send will be answered in a timely manner and with a great deal of thought and insight.

What did you find most impressive or unique about this company?

Victorious is really good at what they do, which is a lot! Their level of dedication and professional is simply astounding. I can't say enough good things about them. I know that we're in very capable hands and that they have our back whenever we need assistance with any issues or request that we have.

Are there any areas for improvement or something they could have done differently?

Honestly, I don't have many areas for improvement for Victorious since they are very good at what they do. If I had to nitpick, I would like a little more assistance with the implementation side of things, so we can move faster and get to more of the action items that are on our tasks list. There's only so much time in the day, so extra help is always appreciated.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Norseman Structures. We manufacture and construct pre-engineered buildings, particularly fabric-covered buildings. We mostly operate in the mining, oil and gas, and commercial agriculture spaces in North America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We were trying to improve our SEO and ranking on Google. We launched a new website in January 2020 and needed to optimize the site for SEO purposes as well as get an overall SEO strategy and plan in place.

SOLUTION

What was the scope of their involvement?

Victorious spent quite a lot of time with us on keyword research. We did an in-depth analysis with them on what keywords people were searching for and what terms were most relevant to our business. We also focused on what part of the market sectors we wanted to capitalize on and where competition was.

Their team did all the research on their end to determine the source of all those factors and what would be the best keywords for us. We went back and forth several times based on what people were searching, what they were seeing in trends, and what our business goals were.

For our off-site SEO efforts, they did backlinking and social signals for us. On-site, they handled some content development and provided technical advisement on suggested improvements for our site. Victorious did some of the changes from the technical standpoint on our site, but it was more so on the frontend than on the backend.

On the backend, we had our internal IT team do that for security purposes. I took care of a lot of the frontend changes but Victorious supported us in that and provided both an assessment and guidance on fixing it.

What is the team composition?

Mandi (Customer Success Manager) was our main point of contact.

How did you come to work with Victorious?

I went incognito on Google and searched for the top-ranking SEO agencies. Victorious came up first. I reached out to them and wanted to see how they got themselves in the most competitive search term. I had looked at different agencies but Victorious was the most willing to understand our business and work around our needs. It was clear that they’d really work with us.

I found that most SEO providers had a packaged program that didn’t have the level of service that Victorious had, nor the results. They had a great track record and their team members had great personalities. They were friendly and genuinely interested in our business and goals. I felt very confident that we’d be taken care of.

How much have you invested with them?

We invested a little over $50,000.

What is the status of this engagement?

Our engagement was from July 2019–December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a dashboard that allowed us to monitor our stats at any time. From there, we could see our improvement in both the ranking of our keywords as well as the traffic on our site. Our traffic, on average month-to-month, doubled from when we began the project until we finished. That traffic came from a variety of sources but a significant increase came from our organic search.

Our PPC also increased significantly, and that’s attributed a lot to the fact that our SEO has done better. In our keywords, we have visibility over where we started with those keywords and where we ended up. In all of the main keywords we went after, we were ranking in the top three positions for all of our major keywords.

How did Victorious perform from a project management standpoint?

We did a monthly hour-long phone call. Anytime I had questions or Mandi had information for me, she’d email. I really liked that she didn’t wait until our monthly meeting to let me know if there was an issue with our site or if something had changed.

Sometimes, we’d do an internal adjustment to our website. If there was something that wasn’t quite right, I’d get an email from Mandi the next day saying they noticed something changed on our site. So, I know that they were monitoring our site all the time, which was really nice. They really were on top of it. In addition to our monthly calls, we were in constant communication in between.

Are there any areas they could improve?

No, everything was so great. As the engagement progressed, we learned new things and had to adjust. Victorious would always be flexible and adjust for us as well.

Do you have any advice for potential customers?

Do it. You won’t be disappointed. Know that you have a really trustworthy team if you’re going to go with Victorious. Their team genuinely cares and is willing to adjust or alter things that are going to drive results.

Really utilize their team and spend time on strategy because they’re willing to put in the work and effort to make it right. Enjoy the engagement. The Victorious team is filled with people who want to build great relationships so let that happen.

BACKGROUND

Please describe your company and your position there.

I am the marketing director of a regional new home builder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious, and what were your goals?

SEO consulting. We are trying to sell homes in a time where people constantly search their phones, iPads and computers for information. We also have invested heavily on beautiful photography to display on our website. We wanted to make sure people could easily find our site and see our stunning architecture.

SOLUTION

How did you select Victorious and what were the deciding factors?

The decision was made before I was in my current role.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our project began two years ago, and since then Victorious has consistently given us ways to improve our clicks, impressions and overall website growth. We've had check-ins each month, each time with key deliverables, new backlinks and keywords, and a review of the previous months' performance.

How many people from the vendor's team worked with you, and what were their positions?

Customer Success Manager x 2 SEO Consultant x 1

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Consistent and measurable growth - both month over month and year over year.

Describe their project management style, including communication tools and timelines.

Mandi has been wonderful. She puts together a report to review together each month and helps to brainstorm ways we can improve for the next month.

What did you find most impressive or unique about this company?

Mandi! She is the best. Not only is she talented at what she does, but she makes the process enjoyable. I truly look forward to each monthly meeting. Five stars for Mandi!

BACKGROUND

Please describe your company and your position there.

We are a healthcare company who helps patients connect with top rated providers in minutes. I work as a growth marketer, helping scale and implement strategies for different marketing channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious, and what were your goals?

Victorious was hired to help scale our SEO strategy and help drive our organic search volumes and conversions. Our business was trying to gain visibility on the SERP against some big competitors in quite a niche market. Our goals were increased traffic to the website and increased conversions as a result from that traffic.

SOLUTION

How did you select Victorious and what were the deciding factors?

1. Personable and no-ego approach to SEO
2. Consistent touch points with our CSM and very quick, thorough responses to questions we had about our SEO strategy
3. Flexible plan for our company that was constantly worked on, optimized, and improved with our vision always in mind

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

1. Keyword research
2. Technical changes and suggestions for optimization
3. Backlinking (6-8 backlinks monthly)
4. Social signals
5. Continuous strategy support
6. Implementation suggestions
7. Monthly reporting

How many people from the vendor's team worked with you, and what were their positions?

CSM: Jeff, our main point of contact and representative. Jeff did an amazing job always supporting our team and our needs. He was super responsive and always happy to hop on any challenges we presented him. Pablo: Strategy and Research Vlad: Content Audit

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

-7300+ keywords position changed YoY -Keyword volume change for the year: 5.3 million -85% increase in clicks YoY

Describe their project management style, including communication tools and timelines.

The team has done a great job managing our expectations. We communicated mostly through e-mail or video chat. We used Google drive to keep organized and track reports, deliverables, and important documents. We also reported through Victorious Analytics and Google Analytics.

What did you find most impressive or unique about this company?

We were impressed with their communication and their ability to pivot strategy due to sudden gaps or opportunities for growth.

Are there any areas for improvement or something they could have done differently?

Perhaps a more content-heavy focus and more hand-holding on that side of the business earlier on, a way to see big wins faster on the content side of our business.