Victorious

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for an e-discovery software company focusing on the legal market. So, we sell software to lawyers, attorneys, paralegals, and litigation support professionals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We were optimizing our website, but we were missing some critical skills that were needed to optimizing our position in search. We needed support and expertise to boost our rankings for certain keywords.

SOLUTION

What was the scope of their involvement?

They audited at the beginning of the project. They then developed a strategy for the duration of the project. They optimized our content every month and did something called social signals. Then they created three backlinks every month. Over time, they increased the number of backlinks we received.

Mid-year, they conducted another audit to determine how they could improve the site again. They used their own platform and ahrefs an alternative to Google Analytics to track keywords and growth. They shared the info from Surfer with me as well to optimize content. We also experimented a bit when traffic dipped and discovered that backlinks were really important to grow our domain rating.  

What is the team composition?

We worked with about three people. I worked primarily with the customer relations manager, but that shifted throughout the project. The salesperson I worked with originally hopped back on the project the last few months as well. A few times, I was able to work with their technical team directly.

How did you come to work with Victorious?

They emailed me and I happened to be doing research on SEO vendors at the time. I took calls with several different vendors, but I thought Victorious would be the best fit.

How much have you invested with them?

We spent between $33,000–$35,000.

What is the status of this engagement?

The project lasted from August 2019–July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve been super helpful the entire team we worked together. We saw growth on the website almost every month during the campaign. The only month we didn’t see growth was when COVID-19 hit, and Victorious provided us with a bunch of extra backlinks that month. Throughout the campaign, they were accommodating and they explained each of the items on their reports. As a result, I was able to implement a few of the strategies myself. Everything they did was pretty successful. When we started, we had almost no presence on search, and now I’m much more comfortable with how we compare to our competitors.

How did Victorious perform from a project management standpoint?

They used Asana to support project management. I worked closely with the customer success managers. They were very transparent and were always able to deliver by the end of the month. They share everything on a Google Drive, so I could see what they were completing in real-time. It made it very easy to track their progress.

What did you find most impressive about them?

They were more accommodating than almost every other vendor I’ve worked with. I would rank them much higher than any other company. They were extremely helpful and personable. I really enjoyed working with them.

On top of that, their expertise was top notch. I was always able to ask questions, and if my account manager couldn’t explain it, they would pass the question to the development team. They always provided an in-depth response to any of my questions. They were responsive and provided excellent advice.

Are there any areas they could improve?

There were a few miscommunications because I worked directly with the customer success manager and not with whoever was working on the project. As a result,  sometimes they would deliver items without explaining it ahead of time. I would just prefer to be able to communicate with them directly.

Do you have any advice for potential customers?

Pay attention when you’re establishing expectations at the beginning. Utilize them and ask as many questions as possible. One of the benefits of working with them is that they’re available to offer their expertise.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at a medical software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

I had just launched a new website, so I hired them to help me with keyword strategy and research.

SOLUTION

What was the scope of their involvement?

The team initially did keyword research and strategy. They then also moved into doing backlinking work. In the beginning, they worked on some of our webpages.

I wanted to make sure that the blog pages were centered around the right keywords, so Victorious helped me with that. After I created the content for those pages, the team optimized them. We’ve built out 25 pages at this point, and each one has its own keyword theme.

What is the team composition?

I work directly with Ben (Senior Customer Success Manager).

How did you come to work with Victorious?

I found them a couple of years ago at my last company when I was searching on the internet, and I saw that they had won several awards. I reached out to three other companies, but I felt that Victorious’ approach was much more customized than the other vendors’ which was much more cookie cutter. 

How much have you invested with them?

We're currently just under $50,000.

What is the status of this engagement?

We began working with them in January 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since we started working with them, we’ve been averaging a 36% monthly increase in organic traffic. Our overall traffic has been averaging a 20% increase every month, which is good. A lot of it has been attributed to creating new pages and content. 

Their on-page optimization is quite spot on. Right now we’re at about 7 backlinks per month, which is great. 

How did Victorious perform from a project management standpoint?

Their project management is good. They use Asana, which I use to see upcoming deliverables and progress. It also allows me to look back at January or February and see what we did. I never have to wonder what we’ll get each month.

If I have questions beyond Ben’s scope, he takes it to the team and gets back to me pretty quickly, which is very valuable. I can go to them with any questions and usually get an answer pretty quickly. 

What did you find most impressive about them?

The number of backlinks Victorious is able to deliver per month is impressive. If you want 50 backlinks per month, they can do that, and I don’t know anyone else who can do that. 

Are there any areas they could improve?

No, nothing major comes to mind. It would always be great to get work and responses quicker and to have higher authority backlinks. 

Do you have any advice for potential customers?

Always set benchmarks in the contract for Victorious to shoot for, and have an option to pull out the contract if they don’t hit them. A lot of the benchmarks also depend on you as the client.

BACKGROUND

Introduce your business and what you do there.

We are a Canadian based Corporate Housing provider. I am the Marketing Manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

Organic rankings for our top keywords - SEO, both technical and content-driven.

SOLUTION

What was the scope of their involvement?

They’ve helped us improve our Google rankings for major keywords.  
They executed an entire SEO strategy for our business: technical/structural obstacles, optimization opportunities, backlinking strategy, social signaling, and content delivery.

What is the team composition?

We worked with one assigned customer success manager.

How did you come to work with Victorious?

Google search and Clutch reviews. Extensive research with other SEO companies (Canadian based too). Victorious were very polished, straightforth and everything was seamless from the beginning.

How much have you invested with them?

I spent about $72,000 CAD (approximately $52,000 USD).

What is the status of this engagement?

It was a 1-year contract — ended June 2020. We would have loved to keep working with them, but business and incoming revenue changed drastically due to COVID-19.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Numerous voluminous target keywords made it to page one and two from our 12-month partnership. Keyword position growth was over 1400 and organic traffic increase by 10% resulting in an increase in the number of quality leads captured from the website.
Made it to page one of Google for most important keyword.

How did Victorious perform from a project management standpoint?

They’re amazing. They were extremely effective, very responsive, engaged, and dedicated to our partnership. Any time I messaged my contact, he was there. They met all of our deliverables, and when our contact needed to, he would go to his tech team and come back with information a day or two later and I almost never had to follow up with them. We had phone calls every two weeks.

What did you find most impressive about them?

We achieved everything we set out to do. I’ve worked with other SEO companies in the past, but they never carried out proper business practices. In contrast, Victorious is up to date with trends and are aware of Google updates. I trust them to facilitate all the changes we need.

Again, they’re very personable, friendly, and focused on making sure we achieve our goals.

Are there any areas they could improve?

They’re a US-based company, and we’re a Canadian-based company, so the exchange rate wasn’t in our favor. The costs are high. We tried to extend the contract and negotiate a shorter-term contract with a lower rate, but despite reducing the price, they weren’t able to meet our budget.

Do you have any advice for potential customers?

Really understand what your business needs and lay that out at the beginning of the engagement.  Make sure you do your research and compare them to other companies, what they can deliver, and if that will help you meet your goals.

BACKGROUND

Please describe your company and your position there.

We are a restaurant company in San Francisco with four locations. I am the director of marketing for the restaurant company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

We hired Victorious for SEO to help our websites rank higher in Google search so more guests find us when searching for restaurants.

What were your goals for this project?

Our goals were to rank higher for people looking for restaurants in San Francisco, on PIER 39, in Fishermans Wharf, and specifically for seafood, crab, lobster, clam chowder, and restaurants with a view/waterfront restaurants.

SOLUTION

How did you select this vendor?

We selected Victorious because they come with a breadth of experience and had great reviews.

Describe the project in detail.

We started with a meeting to talk about our brands, customer base, and what we wanted to increase ranking for and why. We came up with 50 core keywords to rank on Google and Google maps.

We reviewed our progress with our customer success manager every month and he was very thorough and patient explaining the progress, strategies, and how we could take extra action to make our websites rank higher. We also implemented better tracking, such as the ability to track calls on our website, so that we could better measure our success.

What was the team composition?

We usually talk to our customer success manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were targeting 50 core keywords starting with 2 on page 1 and a year later we have 12 on page 1 and 21 on page 2 closing in. We also target the same 50 core keywords on Google maps starting with 1 in the Top 3 and 13 in spots 4-10. After a year, we now have 12 in Top 3 and 12 in 4-10 spots.

Also, we are in the top 3 for several local keywords that we weren’t ranking for at all, each represents over 5,000 searches per month. Organic Traffic to the site increased by 34%. That's an increase of 22k visitors from keywords we know are high intent. We also increased organic phone calls by 343%.

How effective was the workflow between your team and theirs?

The workflow between teams has been great. Our monthly calls are helpful in understanding strategy and success, and how much we are making progress in our SEO efforts. They are always patient and helpful if we need support.

What did you find most impressive about this company?

The company is professional and responsive, as well as knowing a lot about SEO and tactics that actually work.

Are there any areas for improvement?

Since our businesses were closed during COVID-19, we asked that they do part of the SEO work and accept payment later when we have cash flow coming in. They would not grant this request even though every other company we work with did support this request which was disappointing.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for Lawyer Exchange. We help connect small/solo law firms with freelance lawyers looking for legal projects to work on through our platform. I am responsible for all marketing, content, and advertising efforts for our legal technology start-up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

We hired Victorious to help us audit and fix SEO issues on our website. Victorious also helped with a keyword and content strategy to help us rank for specific, highly targeted keywords. They also helped with backlink strategy and execution.

What were your goals for this project?

We had a few goals. We had multiple, highly targeted keywords we wanted to rank for. We wanted to significantly increase our platform's sign-ups and traffic. And finally, to increase our overall content delivery.

SOLUTION

How did you select this vendor?

We reviewed and spoke to many SEO vendors after an exhaustive search online. What I liked about Victorious was they had a very polished proposal process, they were not very pushy as we discussed pricing, and overall they were pleasant to work with. Hands down their proposal was the best one I received.

Describe the project in detail.

We started off by auditing our website. Victorious found many flaws we were not aware of that was effecting our website's rankings and performance. This part of the process also included going over all of our webpage data/content, finding improvements, and then fixing them. After all changes were put in place, we moved to a phase of blog content and back linking to begin to rank for our targeted keywords. Duties were split between the Victorious team and our internal team on delivering changes, articles, etc, but victorious did do many of the technical changes on our backend.

What was the team composition?

I worked directly with a project manager, but also had communication with others depending on what phase of the process we were in. We did have a project manager switch half way through because our original one received a promotion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We actually saw a big jump in traffic after our first few months because of all the improvements Victorious was able to identify. These unknown issues, in addition to us adding a large amount of keyword specific content and improvements, gave us a noticeable improvement in traffic one the changes went live. We also saw consistent keyword ranking improvements as our project progressed.

How effective was the workflow between your team and theirs?

There was a good workflow. We used asana for project management and also google docs for sharing files. They were very transparent with what their team was doing, and also provided regular, polished updates about our progress/improvement.

What did you find most impressive about this company?

They appear to be a well-oiled machine. Everything from proposals to monthly updates were clear and polished. The Victorious team also seems to genuinely care about our company, which is great. They even worked with us as our company went through some tough financial times (being that we were a start-up).

Are there any areas for improvement?

Overall the process was good. More resources in blog content creation would have been helpful, especially because we are a lean start-up with very limited resources. I also had some misunderstandings during certain parts of the strategy that we needed to overcome.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at Imprint.com. We’re a promotional products company, we print on banners, yard signs, and wristbands, and things you’d see at trade shows like T-shirts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We’re doing an SEO project with Victorious, where we’re trying to rebrand and improve our standings for apparel in the market.

SOLUTION

What was the scope of their involvement?

They’re helping us with two aspects of SEO. 70% of what they work on is the backend programming and technical stuff. The other 30% is content-related, so titles, writing, actual paragraphs, and keywords to help our position on Google.

They pulled up some pages that they thought needed help, and then they would suggest some keywords. Then I would oversee the implementation of actual content.

What is the team composition?

I worked directly with John (Project Manager), but he would bring in other team members if needed.

How did you come to work with Victorious?

Our CEO brought them to our attention. He heard of them through word of mouth. They’re known as one of the best SEO companies in our area.

How much have you invested with them?

We spend $14,000 per month.

What is the status of this engagement?

We started working with them in January 2020 and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We go through our content every couple weeks and they're able to give me updated keywords if there are any changes. And that's obviously helpful to stay up to track on what is and isn’t changing.

How did Victorious perform from a project management standpoint?

The people we work with are very personable. They have a lot of different tools to help keep up organized, like Asana. That helps us track what needs to get done. We can also contact them through phone or email, and they always get back to us very quickly.

What did you find most impressive about them?

We’ve been going through a bit of a hard time because of the COVID-19 outbreak and our company runs on tradeshows and events. So, we asked Victorious to pause the project because of our low revenue, and they’ve been very nice and have worked with us. We’ve been able to sit down to go over each aspect of the project to pick what can be paused and what other tasks are still valuable to work on over the next few months. They’ve been super understanding, and it’s a great indicator of the type of people they are.

Are there any areas they could improve?

They are experts in the area, and we’re not, so it would be nice if they simplified how they explain things.

Do you have any advice for potential customers?

Be prepared to work hard, because they’ll give you a lot to work on. Know that you will also have to do some work to get the results you’re looking for.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a Brokerage Firm. We take the headache out of shopping for a PEO. We shop services and costs of a PEO for your company and help you choose which company, if any, is the right fit.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

We hired Victorious to help with our SEO efforts.

What were your goals for this project?

We wanted to rank higher on Google organically. We have lots of information to offer people looking for PEOs and we wanted to make sure we were easily accessible to those in need of our information and guidance.

SOLUTION

How did you select this vendor?

After shopping around and even using another company we reached out to Victorious and were impressed with their team and how they presented to us what they would do differently and why it would be impactful in our SEO efforts.

Describe the scope of their work in detail.

Victorious came up with a strategy and optimizations of our existing website that our team executed. Once those recommendations were completed they gave feedback to make sure it was implemented correctly. Communicated clearly and efficiently. And will continue to audit the site month to month in order to see how the revisions are preforming and make ongoing changes and recommendations where they see fit.

What was the team composition?

Victorious gave us 1 main contact to communicate back and forth with, but they had a whole team supporting the efforts. Easily communicated back and forth by using Asana.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to complete an SEO 7-month performance keyword KPI in just 3 months. We went from a score of 23 to 426 on google. Very happy with the results.

How effective was the workflow between your team and theirs?

By using Asana I was able to keep track of tasks very easily. If I missed something or a task was unclear Victorious's team was very responsive to emails and phone calls.

What did you find most impressive about this company?

It was clear what they needed from our team and what they were going to provide. Clear timelines and open to all lines of communication. When we were opposed to any changes they requested the Victorious team was very patient and would explain why it was important to make certain changes and the results reflected in our score on google quickly.

Are there any areas for improvement?

Sometimes they were hesitant about our timeline. we wanted to make changes as soon as possible and they were more open to it taking a little longer.

We understand that SEO is a long game, but we still wanted there to be some urgency. When tasks were completed it would have been nice to know they were aware and ready for the next step. our team held the pace for the project.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing at Jetpack Workflow. We are a B2B Saas technology company that serves the accounting and bookkeeping industry. We market workflow software that enables firms to run a more efficient and profitable business. I am responsible for the end-to-end marketing strategy; from strategy to execution across paid and organic efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

When I first started at Jetpack Workflow, I knew that I would need to dig into the website analytics to understand what was happening from an engagement and traffic health standpoint. After seeing great growth in the first few years of business, traffic had started to fall off and we identified some possible algorithm updates that were contributing factors. Knowing that an SEO audit and strategy was best left to the experts, I started searching for a firm that could do the heavy lifting for audit and strategy, but also be educational in their approach so we could learn as much as we could during the time we worked with them. We had never worked with a vendor in this capacity before, so we carefully vetted firms until Victorious scored above and beyond others. We ended up hiring Victorious to complete a website audit for us and to provide an initial 6-month strategy to start triaging the organic traffic loss. We ended up renewing with them after the 6 months due to their excellent client services, education, and thoughtful and impactful strategy recommendations.

What were your goals for this project?

Organic traffic was a huge factor for new customers to find us so we knew that this was a high impact, high return project, even if we knew it would take some time. This work was intended to help support and regain lost traffic. The extended contract is in place to help us gain new traffic to the website while supporting a website transition. We were hoping to see a lot of our site health checks to come back with improved grades/scores, more traffic and a better understanding of how we can shape content strategy alongside SEO best practices.

SOLUTION

How did you select this vendor?

We created an internal scorecard of what we wanted in a firm. I do have a long experience in digital marketing agencies so I was also looking for a firm that seemed honest, transparent and factual. If there was a firm that was promising #1 on Google rankings, I was not interested. I wanted a firm that presented sound SEO strategy - and if they didn't know the answers, they would find them for us. We ended up using about 6 criteria to grade vendors, including factors such as team size/support per client, cost and a record of success. We evaluated roughly 7 vendors. I was the sole decision-maker, however our CEO was involved in the process as well. The deciding factor for choosing Victorious was their prompt and courteous replies, their willingness to work with us on budget and their approach to strategy which was rooted in best practices that I was also familiar with. Start to finish, the experience with Victorious has been excellent and that really put them above other firms.

Describe the project in detail.

Victorious jumped right in and was able to kick off a strategy session to understand our business and market. They then jumped right into the website audit and within a month, they delivered a comprehensive audit as well as keyword research to get us started. Their project management system was well organized and easy to understand and their team was available for questions. The keyword research was refined by speaking with us multiple times and further understanding our intended goal(s) for this project.

What was the team composition?

We've had one main contact in this process, Jeff. He's been wonderful to work with, leading us in strategy and discovery sessions. He's the main point of contact for us. If he can't answer a question for us, he's pulled in other strategists who have al been knowledgable and helpful for us. We had two business development managers who supported us on the contract side. Both were also very patient and did not overbear on the sales side. I really appreciated the low pressure approach.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been seeing steady growth on organic traffic, but not a waterfall. However, many of the issues remain on our site that are beyond the control of Victorious and we are in the midst of a website update to remedy most of these issues. We have seen contributions to our free trials and customer counts stabilize (original goal) and start to slowly increase in the last few months.

How effective was the workflow between your team and theirs?

I've been super pleased with the workflow between teams. They are able to answer questions in a timely manner, and if they don't know the answer, they at least respond and acknowledge receipt which is really reassuring. We speak monthly, but email frequently. Jeff has been happy to jump on an extra call to sort out any additional questions live as well.

What did you find most impressive about this company?

If I could choose three it would be: Customer service, SEO expertise and pricing. They're worth every penny we have invested in them. Compared to the competition, I appreciate how organized and seamless their process is. I never once felt like I was speaking to separate teams (sales and success). I am eager to see where this year takes us in terms of traffic and new customers from the work we have begun and continue to do with them. Again, coming from an agency myself, I'm super happy with the level of service I am receiving. I totally understand that they likely have many clients per account manager (if's the nature of the beast!), but I am happy with the level of service and kind communication I get.

Are there any areas for improvement?

It's hard to find something, but one thing I would recommend is that Victorious keep a company fact sheet for each client. There have been a few times that I repeated myself on a small detail (seasonality of business), that could easily be avoided if there were a fact sheet on file for us as a quick reminder. Again, I totally get that there are multiple clients per manager, so I am quick to forgive these small details that are forgotten in the days of meetings that can be agency life.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing and content specialist at a software company that makes products for the trucking industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We wanted to improve our SEO efforts. While we're one of the first companies to make software for the trucking industry, many competitors entered the space over the past few years. We wanted to rank higher than them in search results.

SOLUTION

What was the scope of their involvement?

Victorious provided a robust solution including a total site audit of both the front- and backend. Their team gave us technical solutions to improve our website such as enhancing our backlinking efforts. They also made suggestions for our actual content, identifying ways for it to be better picked up by Google crawlers.

What is the team composition?

We work with an account manager and a sales team member mostly. A couple of people on their technical team also assisted us in making changes to our website.

How did you come to work with Victorious?

Around the time when we first wanted to improve our SEO, we received attention-grabbing emails from Victorious. I set up a call during which it became apparent that Victorious was knowledgeable and offered a solid solution. Their team provided a tip-to-stern plan.

How much have you invested with them?

Our project cost between $50,000–$100,000.

What is the status of this engagement?

We started working together in July 2019 and we’re still with Victorious.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We moved to the front page for Keywords that are important to us. In fact, we climbed hundreds of rankings in Google, which is super helpful for us. When you search a term that’s relevant to our business, we come up much higher now. That solidifies our authority and puts us in front of prime clients.

How did Victorious perform from a project management standpoint?

Victorious set up the project in Asana, which allows us to see their assignments. We can also see our tasks, guiding our implementation of their advice. They also have a website where we view metrics. It’s easy to see the project’s status and our performance at any point. Victorious is organized.

What did you find most impressive about them?

SEO projects can be overwhelming because SEO is technical. Their team makes the concept easy for us. Victorious explains each step of the project thoroughly, keeping us on track and making our assignments comprehensible. They gave us tools such as their website that makes our progress easy to understand and share with our leadership. Their service is top-notch.

Are there any areas they could improve?

We came to them without a sense of where our SEO efforts stood. For example, we didn’t have any Google Analytics before we engaged Victorious. We knew that our SEO efforts would improve but not to what degree. We went into the collaboration blind in terms of goals, which made the engagement a bit of a leap of faith for us.

Do you have any advice for potential customers?

Be open to their suggestions. When you first get the results of your technical audit, it’s a long list of recommendations. It’s useful but also overwhelming. The toughest part is the beginning because there are a lot of changes that need to be made to start seeing growth. Trust their process and be ready to do the work. Then, you can sit back and reap the benefits of Victorious' work.

BACKGROUND

Introduce your business and what you do there.

I’m a digital marketing associate for a development company in the software testing industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

Our product covers a large array of strategies and solutions for our industry, which typically has varying singular-strategy competitors. Because we had this large array, we wanted to focus and try as much as we could to get organic traffic up on all of those solutions.

SOLUTION

What was the scope of their involvement?

Victorious provided SEO services for our old site. They continue to provide services for our upcoming site.

What is the team composition?

We have an account manager, and they have several other people behind the curtains. We’ve been on calls with at least five people from their team, including strategists and managers.

How did you come to work with Victorious?

I heard of them through a conference in Seattle. They were very knowledgeable; it definitely sounded like they knew what they were talking about, and they had a great client base already. They’d also been nominated for several awards. They had amazing accolades, and that also came into play.

What is the status of this engagement?

We started working with Victorious in November 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the KPIs are targeted keywords. Over just a few months, they’ve increased our keywords by over 800 total keyword positions. Organic traffic increased by about 9% from January to February. They increased our number of clicks by about 7% over this same period.

How did Victorious perform from a project management standpoint?

Our main contact is on top of everything. I’ve worked with a lot of account managers, and she’s the first one I don’t have to follow up with on certain things. Right after calls, she lets us know what she needs from us and what we need from them. They deliver on every request that we have and every promise they give. We mainly communicate by email, but we also have weekly to monthly calls.

What did you find most impressive about them?

They have a very good setup and are well-organized. They’re clear about what the deliverables are going to be and provide constant reminders about those deliverables. There has never been a question about what we’re getting from the investment. Victorious has a good, well-refined process that delivers, and that has given them much success.

Are there any areas they could improve?

The only gripe I have is that they weren’t too familiar with our industry. We run into this a lot because it’s a very niche industry.

Do you have any advice for future clients of theirs?

They should ask questions. Often times, people aren’t entirely sure what goes into SEO work. Victorious is incredibly knowledgeable, and, if our account manager doesn’t know something, they’ll be frank about it and come back with an answer or whatever mitigation is needed.

I’m very knowledgeable about SEO, so I can talk to them on a technical level, but their team is great about explaining SEO in terms that our upper management can understand, along with the value that it provides. That makes my life a lot easier, and it definitely speaks to the benefits that they provide.