Victorious

BACKGROUND

Introduce your business and what you do there.

I’m the president of a talent agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

I wanted to improve my rankings.

SOLUTION

What was the scope of their involvement?

Victorious helps with our SEO efforts. Their team directs strategies and creates campaigns that fit our business model and keywords, which we establish collaboratively. While they completed keyword research, I provided feedback. Their team sends proposed changes for our website to our internal team that implements them.

What is the team composition?

Over the two years of our engagement, I've had two main points of contact. I communicate with one person but there are more people behind the scenes who also support this project.

How did you come to work with Victorious?

I researched companies and saw Victorious’ awards and reviews. I talked to several different agencies but came to a decision that their team was the right fit.

What is the status of this engagement?

Our collaboration began in December 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

To assess their performance, I look at revenue to see if it’s attributed to my website. Victorious helps us to achieve our goals. I’ve had my website up and running for ten years. Since working with their team, I’ve seen an uptick in business.

How did Victorious perform from a project management standpoint?

We have several calls a month and use Google Docs to share documents. Their team has a proprietary tool for analytics that I can access 24/7. They’re organized, thorough, and great communicators. There’s a lead on my account, so there’s never a question about who to contact. The process is streamlined. Unlike Victorious, there are many companies that assign 4–5 different people to an account, so you never know who to contact when you have questions. 

What did you find most impressive about them?

Their communication’s top-notch. For a long time, I was with a smaller agency and got used to their 24/7 availability. When I went to Victorious, one of my main concerns was accessing their team. They’ve certainly met my expectations.

Are there any areas they could improve?

I have nothing negative to say about Victorious.

Do you have any advice for potential customers?

State your goals and concerns upfront. Make sure that you’re on the same page. From the get-go, I was clear with what I expected to get from this relationship. So far, they’ve exceeded my expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the website marketing manager for a digital media organization. I manage our brand’s website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

For a long time, my organization didn’t focus efforts on our website. We eventually realized we needed to give more attention to it. So, we searched for a partner who could help with SEO efforts and improve our organic traffic.

SOLUTION

What was the scope of their involvement?

Their team handles our SEO efforts and strategies. We currently have two websites and are in the process of rebranding both. The first thing Victorious completed for us was a technical and content audit. Then they updated specific pages as well as provided backlinks and keywords we wanted to be ranked for. Their team provides strategy and recommendations for our platforms and resource centers.

Victorious pointed out the exact areas that our organization needs to improve on. What’s more, they make recommendations and steps to progress in those areas. Their team completes a lot of keyword audits to see which ones perform the best.

What is the team composition?

I work with a couple of people here and there, but my main point of contact is an account manager. We also have a person who we discuss contract changes with.

How did you come to work with Victorious?

I joined the organization after they began a partnership with Victorious. I don’t know the exact answer, but I do know Victorious has shown that they’re a leader in the SEO world. That’s probably what drove us to pursue them as a viable vendor for our needs.

How much have you invested with them?

We’ve invested between $150,000–$200,000.

What is the status of this engagement?

We started working together in December 2018, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website’s overall traffic has had an upward progression. We get this data by tracking our rankings for specific keywords and web pages. Then, we pay attention to those rankings and measure how we’re performing in relation to our goals.

We’ve adjusted our thinking and strategy because of their team. Our organization has seen a lot of growth in the overall area we want to rank high in. Victorious is creating some new keywords, and I anticipate we’ll see growth in those areas as well.

How did Victorious perform from a project management standpoint?

Our account manager is great. We speak multiple times a week. When he’s out of the office, the backup team is really responsive as well. They’ve been great to work with.

What did you find most impressive about them?

What’s most impressive is their customer service and desire to help us accomplish our goals. Also, their account management skills are excellent.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

I advise them to be forthcoming and upfront about their true goals and where they need the most assistance. Victorious will step in and help with that. That’s been a beneficial part of our partnership.

BACKGROUND

Please describe your company and your position there.

Webmaster for a real estate agent's website. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

Search engine optimization services to improve the website page position and ranking on search engine websites.

What were your goals for this project?

The goal was achieve higher page ranking / location on organic searches for key search terms for the communities that the real estate agent and website service and target, with the ultimate goal of attracting serious Buyers and Sellers to the website.

SOLUTION

How did you select this vendor?

We had worked with two previous SEO companies; although both provided useful guidance, neither achieved the increase in organic search term page placement and rankings that we desired and needed. We therefore interviewed several additional SEO companies and were impressed by the reviews from prior clients, reputation, and Victorious SEO’s skills.

Describe the project in detail.

Victorious SEO conducted a comprehensive audit of the website and an analysis of page positions for key search terms. The team then developed keyword strategies to achieve better rankings for key word searches involving the communities served by the real estate agent and the website.

Victorious has revised key pages within the web site, incorporating new text and key words, provided important back links, and is writing blog postings with relevant topics, all with the goal to increase page position / rankings for the key towns/communities that the real estate agent and the website serve.

What was the team composition?

Initial contact was through an “Enterprise SEO Consultant” who was very knowledgeable and provided an early assessment of issues with the website during the preliminary discussions when we were evaluating Victorious to be our SEO company. We were then assigned a “Customer Success Manager” (CSM), who has been the prime point person for us at Victorious.

There are also 6 other individuals who are part of the team, but the CSM is the principal contact; she is terrific. We speak with her at frequent intervals, at least biweekly, and she provides us with monthly reports providing analytic details and improvement in page rankings and placements for multiple key search terms. Victorious SEO also provides us with a portal to Asana, which summarizes the planned activities and those which have been accomplished/completed by month.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Whereas prior to commencing the project, the website generally did not rank well on organic searches for key search terms, after 5 months of commencing the project, some of the key search terms page placements have increased dramatically on organic searches, and the website now appears much higher page placements, some on pages 2 and 3, for some of the targeted organic key search terms and target areas.

Organic traffic and total viewers per month have both increased. The “quality” of the viewers also appears to have improved, as many visitors are now searching for higher-value properties, and many are returning to the web site to utilize its home search features.

How effective was the workflow between your team and theirs?

Victorious SEO has a very defined process for evaluating a website and implementing changes to enhance SEO; we are able to follow progress on planned tasks through the Asana portal. The Customer Success Manager with whom we have been working is outstanding, has been readily available when we had questions or suggestions, and has provided us with monthly reports summarizing the page rankings for key search terms and progress being made.

What did you find most impressive about this company?

Its knowledge of SEO. Also like the fact that the company is relatively small, and it is easy to contact the Customer Success Manager, who is excellent. The company is very transparent and is meeting all of its timelines.

Are there any areas for improvement?

Victorious SEO is continuing its efforts to increase web site traffic, with the goal for the web site to bring in serious buyers and sellers.

BACKGROUND

Please describe your company and your position there.

Boombox is a full-service storage company that manages the pick up, storage, and retrieval of your extra things. Boombox comes to you so that you never have to deal with the frustration and inconvenience of using a self-storage facility again.

No more dusty storage units, no more digging through boxes or losing track of your things. Boombox makes storage simple. I am the owner of Boombox Storage

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

We hired Victorious to boost our SEO results.

What were your goals for this project?

Goals consisted of increased conversions, keyword rankings, and website traffic.

SOLUTION

How did you select this vendor?

I researched local SEO agencies

Describe the scope of their work in detail.

First step in the process was to audit our current website to optimize it for SEO. Victorious walk us through the entire process and outlined what changes needed to be made and gave support where they could.

Once the site was optimized Victorious completes monthly tasks in order to boost SEO results. They'll send backlinks to your website, monitor keyword rankings and add social signals across the web to increase web traffic.

What was the team composition?

The team consists of 4-5 people with 1 point person that works directly with us to answer any questions we might have or walk us through our monthly results. They are very responsive and organized.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've more than doubled our web traffic and are ranking on the first page for many relevant keywords to our business. Conversions have increased dramatically as well.

How effective was the workflow between your team and theirs?

The workflow is seamless. They organize monthly tasks through Asana so you can keep traffic of all the tasks as they are being completed. Your account manager as sends reminder emails and sets up time when they need an hour to review results or strategies.

What did you find most impressive about this company?

Their responsiveness and knowledge of SEO sets them apart. They really care about the client and try to make sure the client is getting the most out of their campaign. It's reassuring to know that both parties are rooting for the success of the campaign and your business.

Are there any areas for improvement?

Added technical support would be a plus but any limitations they had on their end when doing our site audit they actively tried to look for a solution and assist as much as possible.

BACKGROUND

Introduce your business and what you do there.

At the time of our engagement with Victorious, I was the marketing director of a luxury travel provider, Global Basecamp. We provided custom trips worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We needed support in our SEO efforts.

SOLUTION

What was the scope of their involvement?

The team provided a range of services, focusing mainly on keyword optimization. Victorious also helped us resolve some technical issues we were experiencing on our website that were affecting our SEO.

In our first meetings, we had a dialogue about the challenges our company was facing and crafted a strategy together. 

The team focused on altering our website’s page structures, as well as creating new pages around keyword themes. They eliminated broken links and performed technical audits.

Victorious also consulted on content creation and provided guidance as to how to best leverage our SEO practices.

What is the team composition?

We worked with about four or five people. My initial point of contact was Samantha (SEO Consultant, Victorious), and we had an account manager who was supported by a larger team.

How did you come to work with Victorious?

We did a search online for the most highly awarded SEO agencies, and came across Victorious. We considered a few other companies as well, but thought Victorious was the best fit.

How much have you invested with them?

We’ve spent over $50,000 with Victorious.

What is the status of this engagement?

The project began in January 2018 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re tracking monthly visitors and keyword rankings, and we’re doing really well in both aspects. We’ve seen improvements for all of our core one hundred keywords thanks to Victorious’ campaign.

How did Victorious perform from a project management standpoint?

Our account manager communicated with us very well, and we could count on them to deliver support even at inconvenient times. 

What did you find most impressive about them?

We feel comfortable going to Victorious with any question and know they’ll have the answer. The confidence they provide is really valuable to us. 

Are there any areas they could improve?

The speed of delivery is reasonable, but I always wish we could see results more quickly.

Do you have any advice for potential customers?

Set benchmarks at the outset of your engagement and be clear about your expectations. Have a specific number in mind for certain time periods within the campaign. That practice has really helped to streamline our projects.

BACKGROUND

Please describe your company and your position there.

I am the content marketing manager at Pixlee, a software company that helps brands market with their customer stories and manage influencer marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

Victorious was tasked with helping us perform an SEO site audit for the re-skinning of our website.

What were your goals for this project?

Our goals were to identify the major technical and content issues with our site that we could update to impact our ranking overall and site performance.

SOLUTION

How did you select this vendor?

Victorious was recommended to us through another company.

Describe the project in detail.

Victorious completed a full site audit after jointly establishing our target keywords relevant to our business. Once we provided that they crawled the whole website and produced an in-depth guide to fixing the errors based on the level of impact and amount of effort required to fix them. They were responsive to all questions and meetings along the way.

What was the team composition?

We worked with a technical team, a couple of customer success members and one sales rep.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been evaluating the success based on metrics in google search console – so far we're seeing a small lift in organic search rankings.

How effective was the workflow between your team and theirs?

Overall they were responsive and effective in fostering an effective dialogue.

What did you find most impressive about this company?

Their team was personable and their audit of the whole website was extremely comprehensive and straightforward.

Are there any areas for improvement?

For some of the more technical questions we had it would have been helpful to go into more detail, but our team was able to figure out these items on our own.

BACKGROUND

Introduce your business and what you do there.

 I do digital marketing for Zegrahm Expeditions, an adventure and travel company. Normally, I work with SEO, content planning, and strategy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We were hoping to clean up the backend of our website to correct technical SEO issues. That would help us focus on high authority keywords that we were lacking compared to our competitors. We also wanted to build more backlinks to our site, using the most optimal anchor text.

SOLUTION

What was the scope of their involvement?

In the first few months of our partnership, they ran a technical audit. In that effort, they combed through the backend of our website, making SEO corrections and providing us with a list of things to fix on our end. Then, their team made a list of 50 high-authority keywords that we wanted to target, also selecting five core pages to most heavily optimize.

The pages we designated as most important were the ones we focused on for backlinking. So, every month, they built backlinks to those pages and sent organic signals through our site’s content. This information was reported to us in monthly strategy sessions.

They also created content for us that showcased the keywords we selected. In the beginning, they offered us a list of ideas for content and keywords, giving us the choice to write it ourselves. We ended up using their resources to generate blog posts for the site. In fact, we just signed a new contract with them that gives them all content writing responsibilities. Our new contracts with them take us all the way through 2021.

What is the team composition?

We worked with Ben (Senior Customer Success Manager, Victorious), Chad (Enterprise Account Executive, Victorious), and Kenny (SEO Strategist, Victorious). They have a pretty big support team, and their company recently added two additional people to it.

How did you come to work with Victorious?

They reached out to our company and did a free site audit for us. Then, they spoke to my previous marketing manager and went through a walkthrough of their technical processes. I liked what they had to say, so we signed with them.

How much have you invested with them?

Considering both our current spend and new content writing contract with them, we’ve spent a total of about $55,000.

What is the status of this engagement?

We started working together in January 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a growth of a cumulative 503 positions among our 50 selected high-authority keywords. Two of our most popular keywords are on page one, in positions seven and nine, which is a huge improvement. Those keywords were both expedition-centered, which makes us more competitive in the expedition travel business. Additionally, since January, they’ve increased our first-page ranking keywords to 1,343 different keywords.

There’s been high growth in traffic and paid trips on many of our major destination pages. Pageviews are up 3300%, and the average growth of those pages since the start of our collaboration is about 3000%. We’ve also seen a 25% increase in goal completion, which includes the number of people requesting quotes, joining waitlists, downloading brochures, or calling in. 

How did Victorious perform from a project management standpoint?

They hit every deadline, often overshooting the targets we set for them. We’ve never had a single month with bad results from them. That’s due to their organization, timeliness, and the flexibility of their management team. They’ll provide suggestions, but really listen and make themselves open to our input.

Their reporting is really clear and easy to understand. They also share all their deliverables with us as they work. That way, we can look back at it later and extend it to our executive team as well. In their work, they report using SEMrush and Asana. Our team is encouraged to track their work and examine their various checkpoints.

What did you find most impressive about them?

Obviously, the results are very impressive, but the team is also commendable. They’re enjoyable to work with and capture amazing results. We can tell that they’re actually invested in the success of our company in the thoughtfulness of their work.

Are there any areas they could improve?

I can’t think of anything they could do differently. They’ve been really flexible, which is why we’re signing an extended contract with them. Victorious satisfies us with their hard work.

Do you have any advice for potential customers?

Have clear goals in mind, but also make yourself open to suggestions. No matter what, they always have the customer’s best interests at heart, so it’s worth hearing what they have to say.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Director and am responsible for SEO, SEM and all of our brand websites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

SEO Services

What were your goals for this project?

We operate a seasonal business and, prior to our engagement with Victorious, the majority of our organic website traffic came from branded searches or people searching for very specific product models.

Our challenge to Victorious was to help us attract leads earlier in the buying cycle by increasing our visibility in broader product category searches.

SOLUTION

How did you select this vendor?

We interviewed numerous vendors and also looked at industry rankings. We participated in the complimentary SEO audit offered by Victorious and were impressed by the level of detail and specific recommendations they provided in this process.

Describe the project in detail.

We knew that the backend of our site was not well-optimized for SEO, but didn't know where to start in terms of improving the visibility of our content. Additionally, we were getting organic traffic from "early funnel" shoppers who were researching overall product category.

This project aimed to fix out tech SEO issues as well as optimize content for key product categories.

What was the team composition?

We had an account manager who we spoke to frequently during the initial on-ramp period and when we were addressing issues found in our tech SEO audit. After this phase was complete, we had monthly calls with our account manager and they provide reporting to us on that call.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We wanted to pull in shoppers who may not have been familiar with our brand yet but were researching the overall product category. We saw positive and measurable results in six months.

At the beginning of the engagement, none of our target keyword phrases were on the first page of SERP and within 6 months we had numerous target keywords ranked in the top 5 positions of SERP and over 20 category-level search terms on the first page of SERP. More important than just visibility, the program drew qualified traffic to our site.

While we do not sell direct to consumers, we are able to track leads. Looking just at traffic from Organic sources, we saw a 40% lift in leads to our ecommerce partners and a 60% lift in leads to our buy local dealers over the same period the prior year (due to the seasonal nature of our sales it is important for us to compare like months).

Our program with Victorious included technical SEO and link building; we were able to uncover and resolve many structural faults in our site as well as develop a strategy to promote our target search terms. The Victorious team is attentive, thorough, and skilled at what they do.

How effective was the workflow between your team and theirs?

Victorious has a very defined process for working their clients and I appreciated the discipline they imposed on the project. They kept us accountable for our side of the project and reported regularly on their deliverables. The Asana tool was helpful in keeping tabs on the tech s

What did you find most impressive about this company?

Their industry knowledge and defined process set this company apart.

Are there any areas for improvement?

Small matter, but I wish the account manager would have emailed me the monthly reports. I sometimes found myself hunting for the Google drive link to review past report data.

BACKGROUND

Introduce your business and what you do there.

I am the marketing manager at Simco Restaurants, which operates four restaurants and one coffee shop.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We hired Victorious to improve our online presence and drive more business through SEO.

SOLUTION

What was the scope of their involvement?

Victorious started by conducting a crawl of our website and correcting some of the gaps we had in SEO. We had no SEO strategy beforehand, so we rely on them to research keywords and write relevant blog posts. They also secure two links per month for each restaurant.

What is the team composition?

We primarily work with just two people, but they have a larger team behind the scenes.

How did you come to work with Victorious?

I found them through a Google search of the top firms in San Francisco. We wanted to improve our local search results because San Francisco is a competitive SEO environment, and the SEO firm at the top of the results seemed like a logical partner. We met with Pete (Sales Director, Victorious) and thought they’d be a good fit.

How much have you invested with them?

We’ve spent about $20,000.  

What is the status of this engagement?

Our engagement began in August 2018 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have seen increases across the board in organic traffic, clicks, keyword positioning, organic phone calls, and organic group reservations. The results have been outstanding.

How did Victorious perform from a project management standpoint?

We mostly communicate through emails and Asana, but we also have monthly calls to go over our data. They’re always mindful of our deadlines.

What did you find most impressive about them?

They gave us confidence in their abilities, and they’ve had excellent customer service.

Are there any areas they could improve?

No, they’ve been awesome. We’ve had no issues so far.

Do you have any advice for potential customers?

Keep open channels of communication and ask the right questions so that you learn about all of the nuances of SEO. The better you understand the results in the recap meetings, the more you will know about what you’ve accomplished and where you’re headed.

BACKGROUND

Introduce your business and what you do there.

I am the marketing director at a leading designer and manufacturer of custom home building materials.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We were trying to increase the rankings for our website on search engines, primarily Google, for specific keywords.

SOLUTION

What was the scope of their involvement?

Victorious features a comprehensive SEO program. They conducted various site audits and made technical reconfiguration suggestions, along with on-site optimization work. They devised our strategies from scratch by taking into account our objectives and the specific pages we wanted to work with and optimize.

What is the team composition?

I work with two people. I have an account rep, and the other person is her supervisor.

How did you come to work with Victorious?

I think one of their sales representatives reached out to us. We were already doing some internet research, so we checked out their reviews, as well. We were comfortable with their abilities, so we decided to hire them.

How much have you invested with them?

We spend about $3,400 per month.

What is the status of this engagement?

Our engagement began in March 2019 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our site speed has increased, so our ranking in that regard has gone up, but I haven’t seen a significant shift in the other metrics yet. There are still quite a few technological matters we have to iron out, so we are delegating those tasks between Victorious and a third-party web developer.

How did Victorious perform from a project management standpoint?

They’ve been very organized and detailed. They use Asana to track all of their work, and they have a structured outline of deliverables each month. Victorious has a good project management system in place.

What did you find most impressive about them?

I like the fact that they focus exclusively on SEO. We’ve worked with other companies in the past that stretch themselves too thin by building websites, doing SEO, and having a host of other responsibilities. I find that those companies don’t always have the best tactics or understanding of how SEO works. Victorious, however, has made some valuable insights and contributions.

Are there any areas they could improve?

We do not see results yet, but I think that’s more because we have additional foundational work still to do first. It has been a challenge to coordinate things with them and a separate web development team, but I can’t blame Victorious for that. It’s just a matter of doing several things at once.

Do you have any advice for potential customers?

Future clients should be prepared to follow through on Victorious’ suggestions. They can be very worthwhile in helping address specific needs.