Personal Injury Lawyer Marketing & SEO
The SEO agency of choice for elite personal injury law firms. The best in the industry trust us to deliver the rankings, traffic, and cases other marketing agencies can't.
There are thousands of "SEO experts."
Most give you zero accountability.
That's not us, and here's why:
Because you specialized for a reason
In a car accident claim, the smart money is on a personal injury lawyer — not a general practitioner.
If you want to rank in a ruthlessly competitive niche like personal injury law, a jack-of-all-trades won’t get it done.
SEO for personal injury lawyers is all we do. We know exactly what to do to bring in consistent, qualified cases every month — and we’ve done it for years.
Why start from square one with someone else?
Because you need a partner who's easy to reach
You have a firm to run and clients to serve. But you want updates and answers without having to chase anyone.
With us, you can contact anyone on your account directly, anytime, for a timely and well-thought-out response. And we’ll update you without waiting to be asked.
Because relationships are built on transparency and trust
We don’t just send a monthly report and hope you find time to read it.
You can log in and review your current rankings on your own, on-demand. No smoke, mirrors, or excuses.
Because you should never be treated like "just another client"
We see clients as partners, not paychecks.
You will be heard. You will be known. You will have clarity on what’s being done, why, and what’s coming next.
headquarters
Focus
Portfolio
Dolman Law Group, Gomez Trial Attorneys, The Levin Firm, Stewart J. Guss, Attorney At Law
Dolman Law Group Ranks on the First Page Nationwide for "Car Accident Lawyer"
“I had heard about the reputation of Rankings.io beforehand but I’d also been misled by others... They outperformed my expectations. Even on the best day, I didn’t expect them to do this well.”
~ Matthew Dolman, Dolman Law Group
Stewart J. Guss, Attorney at Law's, Client Volume Tripled
“The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.”
~ Stewart Guss, Attorney at Law
Reviews
the project
SEO & Backend Web Dev for Personal Injury Law Firm
"Rankings.io is up to speed on the newest trends, algorithms, and Google updates."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner and attorney of The May Firm. We’re a personal injury law firm.
What challenge were you trying to address with Rankings.io?
We were trying to grow our online presence.
What was the scope of their involvement?
Rankings.io updated our website. They restructured the platform, which involved backend formatting. Although, their team made some cosmetic changes too. It’s a WordPress website. Their team works closely with ours on keyword research and manages our SEO campaigns.
What is the team composition?
I’ve worked with three people but primarily communicate with Wil (Director of Accounts). I also talk with Chris (CEO & Founder).
How did you come to work with Rankings.io?
I followed them for quite a while and liked their work with other groups. I chose them because I saw their success with other clients.
How much have you invested with them?
We’ve spent probably $100,000 on their services.
What is the status of this engagement?
Our partnership began around November 2020, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We measure the success of Rankings.io’s efforts by leads, site visitors, and page rankings. Since beginning to work with them, we've experienced a 20%–25% increase in monthly visitors. Our pages are also ranking higher. So far, their team has delivered on all of the important metrics.
How did Rankings.io perform from a project management standpoint?
We primarily communicate through email. Any time we want to make a change, their team’s responsive. They’re super organized. Their reports are clear too.
What did you find most impressive about them?
Rankings.io is up to speed on the newest trends, algorithms, and Google updates. They’re more proactive than other SEO companies. Whereas our previous vendors waited for problems to happen, Rankings.io gets in front of potential problems.
Are there any areas they could improve?
No, I like what they’re doing.
Do you have any advice for potential customers?
Understand your goals. If you know your goals, you can narrow the project's focus and make specific requests.
the project
SEO Optimization Efforts for Personal Injury Law Firm
"They provide us monthly in-depth reports and respond immediately to any question or request for information we have."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the President and Founder of a Personal Injury Law Firm.
For what projects/services did your company hire Rankings.io, and what were your goals?
We are growing, both into different practice areas, and into different geographic markets. I hired Rankings.io to improve our organic rankings in each of those markets, plus our existing ones.
How did you select Rankings.io and what were the deciding factors?
We met with them at a conference and several firm owners recommended them highly.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The scope of work is to work to improve our rankings in every relevant market. They provide monthly reports and upon request.
How many people from the vendor's team worked with you, and what were their positions?
We work directly with the President and at least two dedicated SEO specialists.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We are now either #1 or on page one for every important keyword. Traffic to our site has increased substantially. Many new clients tell us they found us on Google.
Describe their project management style, including communication tools and timelines.
They are excellent communicators. They provide us monthly in-depth reports and respond immediately to any question or request for information we have.
What did you find most impressive or unique about this company?
Results first. I am amazed at how fast and effective they got us to the top of the market. Second customer service. Incredible communication and responsiveness. Third, just good decent human beings.
Are there any areas for improvement or something they could have done differently?
Nope. I love them.
the project
SEO Efforts for Personal Injury Law Firm
"They conduct monthly meetings, provide weekly correspondence via email, and have clear goals and objectives."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Managing partner for personal injury law firm.
For what projects/services did your company hire Rankings.io, and what were your goals?
Hired Rankings.io to get us to the next level of SEO to compete in a highly competitive market.
How did you select Rankings.io and what were the deciding factors?
There were only a few companies focused on SEO that specialized in our type of business and rankings.io fit the bill for developing a cohesive marketing plan and understood what was needed to build our platform to optimize search.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Analyzed the current trends in our market, and looked at what we lacked so we could focus on developing those areas. Had to redesign the website, add links, content, and coached us how to stay relevant.
How many people from the vendor's team worked with you, and what were their positions?
Multiple support staff worked with us from a web manager, client liason, and the CEO.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
A huge increase in overall traffic was seen and client intakes which was our goal.
Describe their project management style, including communication tools and timelines.
The management style is hands-on. They conduct monthly meetings, provide weekly correspondence via email, and have clear goals and objectives.
What did you find most impressive or unique about this company?
Rankings.io gets results.
Are there any areas for improvement or something they could have done differently?
Hard to know for sure, but no complaints about where we are today.
the project
SEO for Personal Injury Law Firm
“What really sets Rankings.io apart from other vendors is their transparency in what they do and how they do it.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a marketing associate at a personal injury law firm.
What challenge were you trying to address with Rankings.io?
We hired Rankings.io to produce high-quality content that would reflect our business and help us increase brand visibility online.
What was the scope of their involvement?
Rankings.io provides on- and off-site SEO. They also do keyword research. Throughout our engagement together, they’ve made structural changes to our website.
What is the team composition?
We work closely with an account manager, a designer, and a content editor. We’ve had interactions with their director of SEO and the CEO and president.
How did you come to work with Rankings.io?
A colleague referred them to us.
How much have you invested with them?
We spend between $50,000–200,000 annually.
What is the status of this engagement?
My company began working with Rankings.io in November 2017, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Rankings.io has gotten my company significantly better visibility than we’ve ever had before. Organic traffic to the site has increased.
How did Rankings.io perform from a project management standpoint?
Project management is fantastic. They’re very strategic in their growth; they seem more concerned with maintaining relationships than driving their customer count. The team communicates well and always follows up.
What did you find most impressive about them?
What really sets Rankings.io apart from other vendors is their transparency in what they do and how they do it. Before they started providing SEO, they took a baseline of our visibility rankings so that they could hold themselves accountable and give my team something to compare results to.
Are there any areas they could improve?
No, there aren’t. They’re a breath of fresh air in this industry.
Any advice for potential customers?
You can feel comfortable trusting Rankings.io because they hold themselves accountable and produce results. They’re looking to build long-term relationships with clients.
the project
SEO and Social Media Marketing for Law Practice
"I was very happy with the outcomes of our partnership."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the founder and owner of Lapin Law Offices. We represent injured, abused, and disabled Nebraskans.
For what projects/services did your company hire Rankings.io?
We hired Rankings.io to provide digital marketing services, included website optimization and social media marketing.
What were your goals for this project?
Our goal was to leverage digital marketing techniques to increase the number of people that contact Lapin Law Offices for legal representation.
How did you select this vendor?
We researched possible vendors primarily through reading their blog and social media posts. We were looking for a vendor that had experience with legal marketing. I connected with a couple of potential partners, including Rankings.io, through social media. I selected them because Chris (CEO, Rankings.io) was extremely knowledgeable and personable.
Describe the scope of their work in detail.
Chris suggested a variety of techniques for updating my website and blog. He focused on aesthetic improvements as well as SEO-related modifications. He also gave me ideas for reaching clients through social media.
What was the team composition?
I worked directly with Chris.
Can you share any outcomes from the project that demonstrate progress or success?
I was very happy with the outcomes of our partnership. I saw a significant increase in the number of visitors to my website, and there was also a noticeable rise in social media engagement. This led to more contact with potential clients.
How effective was the workflow between your team and theirs?
Chris and I communicated primarily through Google Hangouts. He was skilled at thoroughly explaining his recommendations.
What did you find most impressive about this company?
Rankings.io’s most impressive attributes are their high level of knowledge and personable approach.
Are there any areas for improvement?
There are none.
the project
SEO for Law Firm
“We wouldn’t continue to use their services if they weren’t getting the results we wanted.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a partner at a personal injury law firm in Chicago.
What challenge were you trying to address with Rankings.io?
We wanted to improve our website rankings.
What was the scope of their involvement?
Rankings.io provides SEO. They also do content writing, but their primary focus is SEO.
What is the team composition?
We work with Matt (Director of Marketing, Rankings.io), Chris (Founder and CEO, Rankings.io), and other Rankings.io team members.
How did you come to work with Rankings.io?
Another law firm recommended them.
What is the status of this engagement?
We began working together in January 2017, and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
According to Google analytics, our organic site traffic has increased by 174% since last year.
How did Rankings.io perform from a project management standpoint?
They’re organized and available to talk whenever we need to. We typically have monthly meetings with Matt and some other Rankings.io team members, during which they review progress, website traffic reports, and accomplishments.
What did you find most impressive about them?
They’ve driven results. We wouldn’t continue to use their services if they weren’t getting the results we wanted. Chris is a well-known SEO expert in the legal industry, and a lot of attorneys use him as a resource.
Are there any areas they could improve?
We’re getting a good service. I have no complaints.
Any advice for potential customers?
Trust them and let them show you results. I don’t believe they ask for long-term commitments, so it’s worth giving them a shot. I’d expect it to work out.
the project
Continuing SEO of Law Group
"They’re amazing to work with. Communication and responsiveness are great."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the managing partner of Khonsari Law Group.
For what projects/services did your company hire Rankings.io?
We wanted to improve our SEO for keywords in our industry and location.
What were your goals for this project?
We set out to drive more traffic to our site and generate more leads and calls.
How did you select this vendor?
Another law firm in the community with a different practice-area referred us to Rankings.io. We’d worked with several other SEO companies who had always promised but never delivered.
Describe the project in detail.
The project is ongoing, and their team develops monthly goals. One of the main mottos and strategies for Rankings.io is to maintain consistency, which has benefited our business. Even on months where our organic traffic drops slightly, they take it upon themselves to improve the next month.
What was the team composition?
I’m in contact with an account manager, but I also have contact with the owner of the company, web designer, head of blog writing, and others.
Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?
I don’t have specific statistics handy, but traffic and leads have greatly increased. Additionally, the metrics they send each month show, in great detail, the exact progress we’re making.
How did the Rankings.io perform from a project management standpoint?
They’re amazing to work with. Communication and responsiveness are great.
What impresses you about the Rankings.io?
The results are amazing, but the effort of the employees and the ease with which communication occurs are second to none.
Are there any areas for improvement?
No, there are not.
the project
SEO for DUI Law Firm
"They were exceptional. Very responsive and educational whenever I had a question."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the president of Uche P.C., a small law firm based in Chicago. We specialize in criminal defense, DUI defense, civil rights, and personal injury.
For what projects/services did your company hire Rankings.io?
We hired Rankings.io to reboot our SEO after a prior company hadn’t done such a great job.
What were your goals for this project?
The goal of the project was to focus on local and generic SEO.
How did you select this vendor?
We found Rankings.io via the internet. They did not disappoint and were reasonable with prices, too.
Describe the project in detail.
Rankings.io focused on improving keyword performance through white hat SEO. They also boosted the speed of my website and ensured it was sensitive to Google's rankings. Beyond that, Rankings.io augmented my social media presence and encouraged reviews across all social media and Google platforms.
What was the team composition?
I was mainly in communication with Chris (Founder, Rankings.io). He's always phenomenal at his work, professional, and patient.
Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?
Their impact was immense and immediate. Currently, I’m ranking in the top three of local Google searches and business is booming, all thanks to them. Keywords such as "Chicago dui attorney" and "Chicago dui lawyer" favor my business, and, as a result, I’ve been getting an influx of clients from those keywords.
How did the Rankings.io perform from a project management standpoint?
They were exceptional. Very responsive and educational whenever I had a question. Superb is the only word I can think of.
What impresses you about the Rankings.io?
It’s not just the results, but their ideas and solutions and responsiveness. Beyond that, I regularly ask them for advice, which they give without charging. This is important as it builds trust and confidence, as well as the general relationship.
Are there any areas for improvement?
None that I can think of.
the project
Technical SEO & Site Updates for Video Marketing Company
“Rankings.io’s customer service was second-to-none.”
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the CEO of Crisp Video Group. We help game-changing attorneys promote their practice with video marketing.
For what projects/services did your company hire Rankings.io?
My company hired Rankings.io to provide technical SEO.
What were your goals for this project?
We wanted to improve our website’s overall user experience by redesigning the site and its architectural framework.
How did you select this vendor?
I had heard about Chris (Founder and CEO, Rankings.io) and his company from some of our clients. They had a good reputation for doing quality work.
Describe the scope of their work in detail.
Rankings.io’s technical team mapped out the content layout and navigational hierarchy. They adjusted URLs and the way content is accessed. The also made improvements to CSS and JavaScript to optimize load times.
What was the team composition?
Steven (VP and CTO, Rankings.io) led the technical team. Chris also provided strategic guidance.
Can you share any outcomes from the project that demonstrate progress or success?
Our website’s traffic has grown considerably.
How effective was the workflow between your team and theirs?
Rankings.io’s customer service was second-to-none. They were responsive and accessible throughout all phases of the project.
What did you find most impressive about this company?
Rankings.io's attention to detail impressed me the most. Their quality review (QR) of the project was very thorough.
Are there any areas for improvement?
No, there were none that I can think of. I look forward to working with them on future projects.
the project
Ongoing SEO for Personal Injury Law Firm
"The responsiveness and results are incredibly impressive with Rankings.io."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the director of operations at the Dolman Law Group, a personal injury civil trial firm. We handle personal injury matters of all sizes.
For what projects/services did your company hire Rankings.io?
We retained Rankings.io for SEO and keyword ranking services to increase our organic traffic and conversion to cases.
What were your goals for this project?
We wanted to double our organic traffic for over a hundred search terms and increase our conversion rate.
How did you select this vendor?
Rankings.io came highly recommended from others in the community.
Describe the project in detail.
We met with Chris (CEO, Rankings.io) and discussed our goal and plans. He developed a strategy in concert with our managing partner, and his team put it into motion. Our website pre-existed the relationship, but he had no problem revamping and rebuilding it to suit our needs and optimize our outcomes.
What was the team composition?
We typically communicate directly with the owner, but there are also team members available as needed.
Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?
We rank #1 for approximately 100 keywords in several distinct geographic regions.
How did the Rankings.io perform from a project management standpoint?
Our communication with the team is daily, and they’re incredibly responsive. There’s never been a time where we felt we were being placed on the back burner. They’re accessible via email, phone, text, and Skype if necessary.
What impresses you about the Rankings.io?
The responsiveness and results are incredibly impressive with Rankings.io.
Are there any areas for improvement?
There are no areas where I feel Rankings.io could improve.
Rankings.io implemented impactful digital marketing campaigns that increased monthly site visitors by at least 20% and secured higher rankings. The team easily adapts to feedback, supporting effective collaboration. By identifying potential challenges early, they ensure the success of initiatives.