Rankings.io

Please describe your company and your position there.

I am the CEO of Legal Marketing Arm. We manage paid online marketing campaigns for law firms across the U.S. and Canada.

For what projects/services did your company hire Rankings.io, and what were your goals?

We hired Rankings.IO to manage the SEO for several of our law firm clients, with the goal of increasing their traffic & inbound leads from Google organic search.

How did you select this vendor and what were the deciding factors?

We were referred to Rankings.IO by a law firm client of ours who was already working with them for SEO. Not only was this law firm raving about their results, but they also had great things to say about their entire team, their account manager, and their CEO (Chris).

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They've always started with an audit of our clients' websites and current Google rankings, and then they come up with a realistic plan of attack with their SEO strategy. They are very specific with their direction as it relates to keywords they plan on ranking for, timelines for doing so, changes to current site structure and content, backlinks, etc. Most importantly, they can show verifiable results of other law firms they work with who have had a ton of success in similar sized markets.

How many people from the vendor's team worked with you, and what were their positions?

Always a dedicated account manager who is very knowledgable about SEO, and access to the executive team when need be. We've worked with very large agencies in the past, and none of them have provided anywhere close to the accessibility and knowledge that Rankings.IO has.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes, a lot of them. We have law firm clients in some the most largest and most competitive markets in the U.S., who somehow rank organically at the top of Google - for some of the most competitive keywords on ALL of Google (mainly "personal injury lawyer/attorney" and "car accident lawyer/attorney" and related keywords).

Describe their project management style, including communication tools and timeliness.

Very proactive and savvy. Unlike most agencies, they bring new ideas to the table and seem to have their foot on the gas at all times. In addition to regular calls, emails and updates, I LOVE that we have access to slack messaging communication and Trello boards for project management.

What did you find most impressive or unique about this company?

Just their ability to produce incredible results; the proof is in the pudding with them, they have verifiable results on their website and all over Google, all you have to do is search. And the fact that they are a larger agency with a lot of resources, but they operate like a boutique company and are always accessible.

Are there any areas for improvement or something they could have done differently?

Well I sometimes wish they offered other services for law firms besides SEO, but I understand that's their bread and butter so they stay focused on that. I will say that their fees are on the higher end, but there's a pretty clear reason for it...literally every single one of our clients who has hired them has been extremely happy, and the results and increase in traffic & leads is the reason why.

Introduce your business and what you do there.

We are a law firm that represents individuals who have suffered harm or loss due to negligence. I’m the firm’s principal and founder.

What challenge were you trying to address with Rankings.io?

We did a lot of traditional print advertising for several years. We were active in the nonprofit community and supported local artists to create our ads. We understood the importance of SEO and decided that we needed to focus more on our digital presence. People look to the internet more and more to find an attorney, so we made a conscious decision to find a good company to help us improve our online presence.

What was the scope of their involvement?

They’ve helped us become much more accessible online. They found ways to publicize our services at the state level and beyond. They identified key search terms and geographical areas to help people find us. They educated us about the importance of reviews by current and past clients and how valuable that feedback is. They’ve refreshed our website and help us add important terms to blogs and news items. They’ve also helped us build a presence on various social media platforms to expand our digital footprint.

They’ve also assisted with some of our community initiatives, including scholarship programs for rising college students and individuals who plan to attend law schools. We’re in our second year of this scholarship program and they were very helpful with the establishment of it.

What is the team composition?

We worked directly with the owner for a long time. He is very accessible, which is a strength of the organization. We recently started working with an SEO project manager.

How did you come to work with Rankings.io?

We were spending a certain amount on traditional advertising and decided we could apply that same amount of money more effectively to SEO. We asked people in the legal community for referrals and several people recommended Rankings.io. I scheduled a meeting with them, showed them our website, and discussed some of our goals. They came up with a detailed proposal and gave us a breakdown of the expected expenses. We reached an agreement and decided to move forward.

How much have you invested with them?

We’ve spent approximately $50,000 on their services.

What is the status of this engagement?

We've been working together since at least 2016 and our collaboration is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We can look at how we rank on different search engines and have seen a discernable improvement and tangible results. We’ve seen a measurable increase in the number of people who reach us directly through the internet. Much of our work comes to us via referrals and we’re confident that Rankings.io has had a significant impact in helping people find us.

How did Rankings.io perform from a project management standpoint?

They performed well and are accessible. They send us regular monthly reports to review and update us on blog or news items so we can preapprove them. They suggest ideas to us and we are directly involved in their work.

What did you find most impressive about them?

They have a very good focus and work hard to accomplish everything they say they will. They’re focused, thoughtful, and attentive.

Are there any areas they could improve?

We’re in a very competitive space but are pleased with the work they provide. They continue to adapt and stay in touch with us. We’ve renewed our contract with them and hope to continue the collaboration into the future.

Introduce your business and what you do there.

I’m a marketing specialist at Meldon Law. We deal with personal injury and criminal defense in the local Florida market.

What challenge were you trying to address with Rankings.io?

We needed SEO assistance to achieve higher organic rankings on Google. We have three Google My Business pages, and we wanted to be visible in a flooded market.

What was the scope of their involvement?

They helped us with backlink acquisition, content creation, and web development for landing pages and campaigns. They implemented features such as a video essay contest for college scholarships. They performed technical SEO tasks, developed key-words, and continue to write monthly blog content.

What is the team composition?

We have two primary contacts on their team.

How did you come to work with Rankings.io?

They came recommended to us, and we researched multiple companies. After meeting with the CEO, we decided to work with his team. 

How much have you invested in them?

We have a monthly contract with them for around $3,400 each month.

What is the status of this engagement?

We began working with them in May 2016, and the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a significant improvement in our local rankings on Google. From looking at our Google Analytics, we’ve seen an increase in traffic to all three of our sites. The keywords they implemented had a positive result and made it easier for our company to stand out from the other local lawyers.

How did Rankings.io perform from a project management standpoint?

We primarily communicate over email and on the phone because they aren’t local; it has been good, for the most part.

What did you find most impressive about them?

We appreciated that they give us a comprehensive breakdown of reports so we can understand the data and fact check with Google Analytics. Rankings.io give us timely updates every month and provide hands-on feedback throughout the process. We’re able to compare the monthly reports to refocus, if necessary.

Are there any areas they could improve?

There could be some improvement in communicating about project timelines. They’ve been better about meeting deadlines since we discussed the issue.

Introduce your business and what you do there.

I'm a co-owner and founder of Sibley Dolman Law Group. We’re personal injury lawyers, based in South Florida.

What challenge were you trying to address with Rankings.io?

We’re a relatively new firm. We were looking for help with SEO in order to grow our business.

What was the scope of their involvement?

Rankings.io is a full service SEO firm. They handle everything for us in terms of our main domain that generates most of our leads. They help us build new subpages, build backlinks, and manage listings in other directories. They make suggestions for changes to the website on an ongoing basis. In terms of content, they’re helping us write blogs. They also contribute six guest posts a month.

What is the team composition?

I deal with their CEO and their CTO.

How did you come to work with Rankings.io?

I can't speak to that because my partner established the relationship before I joined the firm.

What is the status of this engagement?

Our work together began in October 2017 and the engagement is ongoing.

Introduce your business and what you do there.

I’m the owner of Skinner Law Firm, LLC. We specialize in criminal defense law.

What challenge were you trying to address with Rankings.io?

I hired Rankings.io to lead an SEO effort and increase our online presence.

What was the scope of their involvement?

I’ve had other companies handle my firm’s SEO in the past, so I knew a bit about what the process involved. However, Rankings.io took over the project and communicated their approach to me in great detail. They worked to revamp our entire SEO strategy. That process involved establishing new keywords and geographical locations to pinpoint a target audience.

Rankings.io went above and beyond our expectations when we initially became their client. They helped to redesign and rebuild our website using WordPress. Through my input, we created a brand new visual-focused website to go along with the SEO. Once the revitalized website was fit to act as our foundation, Rankings.io turned their attention to our social media accounts. Their SEO strategy extended to our Facebook and YouTube pages to further bolster our web presence. Now that the system is up-and-running, we don’t need to contact each other as much. They send regular reports that outline keyword rankings and updates.

What is the team composition?

We interact with Chris (CEO, Rankings.io), Steven (CTO, Rankings.io), and Kylie (Project Manager, Rankings.io).

How did you come to work with Rankings.io?

I originally got in touch with them through one of their competitors. I was looking to hire that company, but they felt that working with us would be a conflict of interest. So, they referred me to several other companies that offered similar services. We researched each company and spoke to multiple vendors on the phone. I felt comfortable talking with Chris as walked me through each step of their process. As a result, I hired Rankings.io to manage the SEO campaign.

How much have you invested with them?

We spend $2,300 a month for SEO services. They didn’t charge us for the web development work.

What is the status of this engagement?

We started working together in March 2017 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

A lot of clients say that they hired us because of our high-quality website. Rankins.io helped my company cultivate a strong web presence that separates us from the competition. They managed to get our keywords top ranked on relevant searches. Targeting specific geographic areas has done wonders for the number of cases we receive.

How did Rankings.io perform from a project management standpoint?

Their responsiveness is one of the critical factors that satisfy us as a client. I can email them right now, and I’ll get a response back within the same day if not faster. Steven was our primary contact at first. He guided us through the web development aspect of our engagement and made any requested changes. More recently, Kylie works with us to approve content and communicate any changes to the site. She responds to our emails even when she’s out of the office.

What did you find most impressive about them?

I appreciate their ability to communicate and keep me in the loop regarding future updates or issues. As an attorney, I provide my clients with a similar level of attention. It’s an essential aspect of any business relationship.

Are there any areas they could improve?

My conversions are up, so I don’t have any complaints.

Introduce your business and what you do there.

We are a Maryland law firm that represents individuals in personal injury, car accidents, medical malpractice, and related cases.

What challenge were you trying to address with Rankings.io?

We wanted to improve our SEO rankings. We had worked with other development firms, but weren’t seeing the results we wanted. We were looking for a new team to help us.

What was the scope of their involvement?

They work on our site strategy, set our goals, and help us establish what information we need to provide for our users. They handle our UI/UX and we did a completely new URL restructuring of the site. We conducted an exhaustive manual site audit and they worked to make changes and improvements that overhauled the site layout and visuals.

We speak daily on the phone and are more involved than most law firms are with their SEO. Their team is responsive and implements our requests or offers suggestions.

What is the team composition?

We have direct contact with three members of their senior staff. We also have a project manager who oversees their team.

How did you come to work with Rankings.io?

We looked at other law firms and their sites and identified who had the most successful online presence. We found Rankings represented some of the best sites, so we reached out to them.

How much have you invested with them?

We spend around $40,000 per year.

What is the status of this engagement?

We started working together around August 2016. It’s an ongoing relationship.

What evidence can you share that demonstrates the impact of the engagement?

We’ve gone from a site that was barely competitive to a web presence that helps us reach our goals. Rankings is in tune with the challenges law firms face and know how to identify target issues and improve our SEO.

All of our major keywords are stronger and the number of impressions and conversions have increased exponentially. In May 2017, our site impressions were around 2,800. Now we’re up to 22,000–25,000.

How did Rankings.io perform from a project management standpoint?

There are a lot of different people working on the site. We have direct contact with all their senior staff and can call or email them several times a day. Our project manager is in constant contact and they oversee the daily workings of their team. They’re a great group of people to work with.

What did you find most impressive about them?

They are very results driven. We’re in a heavily competitive market but they make sure we do better than other firms in our area. We don’t feel like just another client with them. They make sure our website is an asset that produces quality leads.

Are there any areas they could improve?

I’ve been happy with everything they’ve done for me. I can’t think of anything they could have done better, which is one reason I’ve stayed with them for so long. We’ve never had this long a relationship with any other development firm. I value them and they’re important to my success.

Introduce your business and what you do there.

I’m the owner and attorney of The May Firm. We’re a personal injury law firm.

What challenge were you trying to address with Rankings.io?

We were trying to grow our online presence.

What was the scope of their involvement?

Rankings.io updated our website. They restructured the platform, which involved backend formatting. Although, their team made some cosmetic changes too. It’s a WordPress website. Their team works closely with ours on keyword research and manages our SEO campaigns.

What is the team composition?

I’ve worked with three people but primarily communicate with Wil (Director of Accounts). I also talk with Chris (CEO & Founder).

How did you come to work with Rankings.io?

I followed them for quite a while and liked their work with other groups. I chose them because I saw their success with other clients.

How much have you invested with them?

We’ve spent probably $100,000 on their services.

What is the status of this engagement?

Our partnership began around November 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We measure the success of Rankings.io’s efforts by leads, site visitors, and page rankings. Since beginning to work with them, we've experienced a 20%–25% increase in monthly visitors. Our pages are also ranking higher. So far, their team has delivered on all of the important metrics.

How did Rankings.io perform from a project management standpoint?

We primarily communicate through email. Any time we want to make a change, their team’s responsive. They’re super organized. Their reports are clear too.

What did you find most impressive about them?

Rankings.io is up to speed on the newest trends, algorithms, and Google updates. They’re more proactive than other SEO companies. Whereas our previous vendors waited for problems to happen, Rankings.io gets in front of potential problems.

Are there any areas they could improve?

No, I like what they’re doing.

Do you have any advice for potential customers?

Understand your goals. If you know your goals, you can narrow the project's focus and make specific requests. 

Introduce your business and what you do there.

I’m a marketing associate at a personal injury law firm.

What challenge were you trying to address with Rankings.io?

We hired Rankings.io to produce high-quality content that would reflect our business and help us increase brand visibility online.

What was the scope of their involvement?

Rankings.io provides on- and off-site SEO. They also do keyword research. Throughout our engagement together, they’ve made structural changes to our website.

What is the team composition?

We work closely with an account manager, a designer, and a content editor. We’ve had interactions with their director of SEO and the CEO and president.

How did you come to work with Rankings.io?

A colleague referred them to us.

How much have you invested with them?

We spend between $50,000–200,000 annually.

What is the status of this engagement?

My company began working with Rankings.io in November 2017, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Rankings.io has gotten my company significantly better visibility than we’ve ever had before. Organic traffic to the site has increased.

How did Rankings.io perform from a project management standpoint?

Project management is fantastic. They’re very strategic in their growth; they seem more concerned with maintaining relationships than driving their customer count. The team communicates well and always follows up.

What did you find most impressive about them?

What really sets Rankings.io apart from other vendors is their transparency in what they do and how they do it. Before they started providing SEO, they took a baseline of our visibility rankings so that they could hold themselves accountable and give my team something to compare results to.

Are there any areas they could improve?

No, there aren’t. They’re a breath of fresh air in this industry.

Any advice for potential customers?

You can feel comfortable trusting Rankings.io because they hold themselves accountable and produce results. They’re looking to build long-term relationships with clients.

Introduce your business and what you do there.

I’m a partner at a personal injury law firm in Chicago.

What challenge were you trying to address with Rankings.io?

We wanted to improve our website rankings.

What was the scope of their involvement?

Rankings.io provides SEO. They also do content writing, but their primary focus is SEO.

What is the team composition?

We work with Matt (Director of Marketing, Rankings.io), Chris (Founder and CEO, Rankings.io), and other Rankings.io team members.

How did you come to work with Rankings.io?

Another law firm recommended them.

What is the status of this engagement?

We began working together in January 2017, and the work is ongoing.  

What evidence can you share that demonstrates the impact of the engagement?

According to Google analytics, our organic site traffic has increased by 174% since last year.

How did Rankings.io perform from a project management standpoint?

They’re organized and available to talk whenever we need to. We typically have monthly meetings with Matt and some other Rankings.io team members, during which they review progress, website traffic reports, and accomplishments.

What did you find most impressive about them?

They’ve driven results. We wouldn’t continue to use their services if they weren’t getting the results we wanted. Chris is a well-known SEO expert in the legal industry, and a lot of attorneys use him as a resource.

Are there any areas they could improve?

We’re getting a good service. I have no complaints.

Any advice for potential customers?

Trust them and let them show you results. I don’t believe they ask for long-term commitments, so it’s worth giving them a shot. I’d expect it to work out.

Introduce your business and what you do there.

I’m the technology manager for Stewart J. Guss, Attorney At Law. It’s a personal injury law firm of which I oversee the marketing, technology, and legal intake departments.

What challenge were you trying to address with Rankings.io?

We originally hired them to manage our PPC AdWords campaign. Now, they support our website and provide SEO services.

What was the scope of their involvement?

Rankings.io utilized various SEO strategies to increase our keyword rankings in relevant geographic areas. This effort included the creation of blogs, articles, and backlinks. They also lead community outreach initiatives and suggested guest posts for the blog to further increase web traffic. They conduct a lot of research and that puts them ahead of industry trends.

They work hard to facilitate organic growth for us, but it’s also a collaborative process. Rankings.io offers article topics and we tweak them to better appeal to the geographical locations we’re marketing towards. Then, our in-house marketing associate edits the copy they produce to ensure that each article is cohesive with our brand voice.

What is the team composition?

We work directly with their CEO, CTO, and an outreach specialist. I interface with different members of their team based on whatever project we’re working at the time.

How did you come to work with Rankings.io?

I just joined the team last year, so I don’t know the exact backstory of how the engagement began.

How much have you invested with them?

We’ve probably spent between $50,000 and $200,000 thus far.

What is the status of this engagement?

We started working together in November 2017 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Web traffic has increased by several hundred percentage points and continues to grow each year. That generates new and organic leads for us. We wanted more visitors to the site and that’s what they deliver.

How did Rankings.io perform from a project management standpoint?

They’re very organized, responsive, and communicate frequently. Rankings.io demonstrated their ability to excellently manage multiple tasks within a single project. I’ve nothing negative to say about them regarding this aspect of the engagement. They’re great partners to work with.

What did you find most impressive about them?

They operate with a high level of integrity. Their team is honest, transparent, and personable. Those are rare characteristics, so they’re partners we want to work with for the foreseeable future.

Are there any areas they could improve?

Overall they do a great job, but there are always ways to perform better. We have an open dialogue with them and are constantly looking for ways to improve on both sides. We're demanding clients, so I’d like to see them organize all of our ongoing projects within a comprehensive tracking system.