2018 Reviews

Top Marketing Automation Software - 2018 Reviews

  • HubSpot

    Blogging tool, browser plug-in curates data from any site onto social channels

    • $200 - $2400/mo.
    • Free trial
    Made for:

    Companies looking for a sophisticated all-in-one marketing automation tool that covers all areas of digital marketing: email, social media, landing page development. 

    Not for:

    Small companies looking for a simple marketing tool. 

  • Act-On

    Intuitive, long-term lead nurturing

    • $600 - $8,950/mo.
    • None
    Made for:

    Lead and webinar management; integrated with WebEx and GoToWebinar

    Not for:

    Blogging, extensive content editing or coding novices

  • Pardot

    In-depth prospect tracking and list management

    • $1,000 - $3,000/mo.
    Made for:

    Seamless integration with Salesforce CRM

    Not for:

    Extensive lead scoring or in-depth, customizable reporting and analytics.

  • Marketo

    Robust, Salesforce and Microsoft Dynamics integrations

    • Pricing Unavailable
    Made for:

    Multi-channel inbound, event and search marketing

    Not for:

    Small businesses looking for a simple tool

  • Adobe Campaign

    Strong data segmenting, integrates into Adobe Marketing Cloud

    • Pricing Unavailable
    Made for:

    Analyzing large amounts of customer and prospect data

    Not for:
    Simple campaign management or quick setup
  • Infusionsoft

    Broadcast email generator, built-in e-commerce module

    • $199 - $599/mo.
    • None
    Made for:

    Small businesses and setting up and managing e-commerce stores and activities

    Not for:

    Strong lead nurturing, social analytics or SEO capabilities

  • Oracle Eloqua

    Robust, real-time marketing results tracking

    • $2,000 - $4,000+/mo.
    Made for:

    Integrating all marketing assets into one campaign and revenue tracking

    Not for:

    Managing fewer than 1000 contacts, SEO performance analytics, or short term plans

  • Distribion

    Budget management, automated inventory notifications

    • Pricing Unavailable
    Made for:
    Companies that manage vendors and inventory or flexible contact management
    Not for:
    Extensive marketing content creation
  • SharpSpring

    Seamless website integration, workflow builder

    • Pricing Unavailable
    Made for:
    Small businesses, or easy prospect scoring and management
    Not for:
    Enterprises, BigCommerce integration or custom reports and easy data management
  • Microsoft Dynamics

    Reliable, offline access, identifies influencers

    • $125 - $200/mo.
    Made for:
    Microsoft users and cross-team collaboration and communication
    Not for:
    Simple campaign management or quick setup
  • Salesforce Marketing Cloud (FKA ExactTarget)

    Complex, Unified CRM, SMS and MobilePush Marketing

    • Pricing Unavailable
    • Free demo
    Made for:
    Extensive workflow management, roles, and permissions
    Not for:
    Customized, in-depth lead scoring
  • ActiveCampaign

    Inexpensivice, flexible, Zapier integration

    • $9 - $415/mo.
    Made for:
    Small businesses, or free one-on-one training
    Not for:

    Customizable email design, native integrations

  • Hatchbuck

    Inexpensive, simple, extensive email analytics

    • $99 - $399/mo.
    Made for:
    Small businesses, or importing contacts from Outlook, Excel, and LinkedIn
    Not for:
    Competitor tracking or monitoring, WordPress integration
  • 7Sheep

    Simple, flexible, extensive form design

    • $59 - $389/mo.
    Made for:
    Small businesses and teams looking for short term plans
    Not for:
    Automated reports, integrating payment modules
  • Salesfusion

    Lead and account scoring and management, Oktopost and Outlook integrations

    • $500 - $1805/mo.
    Made for:
    Extensive reporting and HTML coders
    Not for:
    Companies without a designer or developer
  • Right On Interactive

    Lifecycle campaigns, Litmus and Pipeliner CRM integrations

    • $500 - $1,400/mo.
    Made for:

    Extensive, dedicated support and resources

    Not for:

    Easy CRM integration

  • bpm'online marketing

    Multichannel marketing automation software with advanced business processes

    • $875+
    • Free trial
    Made for:

    Consolidating marketing activities and CRM data in one platform, integrating with MailChimp and Mandrill. 

    Not for:

    Small businesses or simple marketing activies.