2017 Reviews

Top Marketing Automation Software - 2017 Reviews

HubSpot

Blogging tool, browser plug-in curates data from any site onto social channels

  • $200 - $2400/mo.
  • Free trial
Made for:

Companies looking for a sophisticated all-in-one marketing automation tool that covers all areas of digital marketing: email, social media, landing page development. 

Not for:

Small companies looking for a simple marketing tool. 

Act-On

Intuitive, long-term lead nurturing

  • $600 - $8,950/mo.
  • None
Made for:

Lead and webinar management; integrated with WebEx and GoToWebinar

Not for:

Blogging, extensive content editing or coding novices

Pardot

In-depth prospect tracking and list management

  • $1,000 - $3,000/mo.
Made for:

Seamless integration with Salesforce CRM

Not for:

Extensive lead scoring or in-depth, customizable reporting and analytics.

Marketo

Robust, Salesforce and Microsoft Dynamics integrations

  • Pricing Unavailable
Made for:

Multi-channel inbound, event and search marketing

Not for:

Small businesses looking for a simple tool

Adobe Campaign

Strong data segmenting, integrates into Adobe Marketing Cloud

  • Pricing Unavailable
Made for:

Analyzing large amounts of customer and prospect data

Not for:
Simple campaign management or quick setup

Infusionsoft

Broadcast email generator, built-in e-commerce module

  • $199 - $599/mo.
  • None
Made for:

Small businesses and setting up and managing e-commerce stores and activities

Not for:

Strong lead nurturing, social analytics or SEO capabilities

Oracle Eloqua

Robust, real-time marketing results tracking

  • $2,000 - $4,000+/mo.
Made for:

Integrating all marketing assets into one campaign and revenue tracking

Not for:

Managing fewer than 1000 contacts, SEO performance analytics, or short term plans

Distribion

Budget management, automated inventory notifications

  • Pricing Unavailable
Made for:
Companies that manage vendors and inventory or flexible contact management
Not for:
Extensive marketing content creation

SharpSpring

Seamless website integration, workflow builder

  • Pricing Unavailable
Made for:
Small businesses, or easy prospect scoring and management
Not for:
Enterprises, BigCommerce integration or custom reports and easy data management

Microsoft Dynamics

Reliable, offline access, identifies influencers

  • $125 - $200/mo.
Made for:
Microsoft users and cross-team collaboration and communication
Not for:
Simple campaign management or quick setup

Salesforce Marketing Cloud (FKA ExactTarget)

Complex, Unified CRM, SMS and MobilePush Marketing

  • Pricing Unavailable
  • Free demo
Made for:
Extensive workflow management, roles, and permissions
Not for:
Customized, in-depth lead scoring

ActiveCampaign

Inexpensivice, flexible, Zapier integration

  • $9 - $415/mo.
Made for:
Small businesses, or free one-on-one training
Not for:

Customizable email design, native integrations

Hatchbuck

Inexpensive, simple, extensive email analytics

  • $99 - $399/mo.
Made for:
Small businesses, or importing contacts from Outlook, Excel, and LinkedIn
Not for:
Competitor tracking or monitoring, WordPress integration

7Sheep

Simple, flexible, extensive form design

  • $59 - $389/mo.
Made for:
Small businesses and teams looking for short term plans
Not for:
Automated reports, integrating payment modules

Salesfusion

Lead and account scoring and management, Oktopost and Outlook integrations

  • $500 - $1805/mo.
Made for:
Extensive reporting and HTML coders
Not for:
Companies without a designer or developer

Right On Interactive

Lifecycle campaigns, Litmus and Pipeliner CRM integrations

  • $500 - $1,400/mo.
Made for:
Extensive, dedicated support and resources
Not for:
Easy CRM integration

bpm'online marketing

Multichannel marketing automation software with advanced business processes

  • $875+
  • Free trial
Made for:

Consolidating marketing activities and CRM data in one platform, integrating with MailChimp and Mandrill. 

Not for:

Small businesses or simple marketing activies.