Konstruct Digital

BACKGROUND

Introduce your business and what you do there.

I’m the president and founder of EverLine Coatings and Services. We’re a nationwide parking lot line painting and asphalt maintenance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We brought on Konstruct when we started our franchise system. We needed a proper digital presence. We tried to build one ourselves but weren’t skilled enough to be effective.

SOLUTION

What was the scope of their involvement?

Konstruct redesigned and redeveloped our website in accordance with our marketing materials. They expanded on all of our different services and built the website to be scalable for our franchise system. Their team ensured the site was searchable and easy to use.

Later, Konstruct managed a whole PR campaign related to our appearance on Dragon’s Den. They reached out to different media outlets and used social media to make sure that everyone knew the details for our appearance.

Their team continues to manage SEO campaigns, ensuring that our franchises across major cities come up first in Google's search results. They manage our Google Ads campaign too. Their team ensures that when people search for our services, we populate multiple listings on the first page of the results.

They also built a social media presence that suits the nature of our organization. Their team manages campaigns on Facebook. Instagram, and Twitter.  

What is the team composition?

I work with three people from Konstruct.

How did you come to work with Konstruct Digital?

I researched and interviewed about eight marketing firms. The key factor in our decision was that Konstruct wanted to grow with us. Their team knew where we were and wanted to be a part of our story.

How much have you invested with them?

To revamp the website, we spent about $8,000. Now, we spend about $3,500 a month.

What is the status of this engagement?

We first hired them in 2017, and our partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When we started with Konstruct, we made $1.1 million in revenue. In 2019, we had a $4.5 million run. This year, we’re expecting to hit $7 million in revenue.

We’ve seen a 700% growth in organic traffic and a 200% growth in keywords. We also gained significantly more followers on social media as a result of their work. They attained first search results listings for all of our franchises.

How did Konstruct Digital perform from a project management standpoint?

We use G Suite to share files and typically communicate via email. They’ve done a tremendous job. Their team takes charge and cares about maximizing our exposure. They’re amenable, so it’s easy to work with them. I’m happy to have them in my corner.

What did you find most impressive about them?

They genuinely care about how people feel about our company. Their team captured the heart of our organization and portrayed that in our website design and social media posts.

Are there any areas they could improve?

I’ve been happy with them. We collaborate on an annual strategic plan, but that should probably be done quarterly.

Do you have any advice for potential customers?

Do your homework and come to the table with a solid understanding of what they can do and have done. Make sure their experiences align with your expectations.

BACKGROUND

Please describe your company and your position there.

We are a government approved, fully licensed and insured Alberta training facility that provides both Driver Training & Motorcycle Training courses in Calgary. I am the Office Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Konstruct Digital, and what were your goals?

Konstruct created our company website as we were a new start up business. The website is one of the main portions of our business as most people use the web to research companies and with a website that is fresh, eye appealing and easy to maneuver, students/clients feel confident signing up for a course with our company. Konstruct also provides us with continued Website Hosting and Digital Marketing such as SEO Services and AdWords Management.

SOLUTION

How did you select Konstruct Digital and what were the deciding factors?

Our first office was located in a business centre. We felt that we wanted to use other businesses within that centre. Konstruct was one of the business. Having no knowledge of how to even start building a website, Konstruct worked together with Wheels to create a action-oriented marketing strategy and website that captured our audience's attention.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a meeting to discuss our our goals and objectives. Konstruct team designed and developed an informational website and they constantly update our content to reflect our company's services.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the Marketing Director and Digital Strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a noticeable increase in organic traffic, as well as search engine ranking. Extremely important for our business as competition is high.

Describe their project management style, including communication tools and timelines.

Great team to work with and very detailed in schedule and delivery expectations. Consistent communication through emails and meetings provided quick answers to any questions or concerns.

What did you find most impressive or unique about this company?

Not only was their work impeccable, but the team also produced what we had envisioned. They understood our goals and they did a fabulous job creating and designing our website. They truly CARE about our business succeeding and have gone above and beyond to help us achieve this.

Are there any areas for improvement or something they could have done differently?

We have had NO issues or concerns with Konstruct.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Bio Flame. We manufacture and distribute ethanol fireplaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We were facing issues with our website, so we hired them to help update and optimize our platform.

SOLUTION

What was the scope of their involvement?

They fix any issues or errors with our WordPress site. Our content is also updated by their team to ensure it’s optimized. 

What is the team composition?

At any given point, I work with 2–4 people from their team. 

How did you come to work with Konstruct Digital?

We found them online and used Clutch to read about them. Based on our meetings and overall first impressions, we felt they were the best fit. 

How much have you invested with them?

We’ve spent between $30,000–$35,000. 

What is the status of this engagement?

We started working together in October 2019 and we currently have them on an ongoing retainer.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve done a great job. We’ve increased our rank on Google to the first page for a lot of our keywords. Aside from that, even our organic traffic is increasing month-over-month and each year. 

How did Konstruct Digital perform from a project management standpoint?

They’re great. Since we have one main point of contact, everything gets done behind the scenes which is exactly what we want. 

What did you find most impressive about them?

Their communication is impressive combined with their quality of work. They respond to me within thirty minutes at any given time, which is great. Based on the results, their work is great, too. 

Are there any areas they could improve?

No, there’s nothing I can honestly think of. 

Do you have any advice for potential customers?

Stop working with your current provider and reach out to Konstruct Digital—I really recommend them. 

BACKGROUND

Introduce your business and what you do there.

I’m the fractional CFO at a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We were trying to increase our web presence. We also wanted to increase the amount of traffic and customers we were receiving from online searches.

SOLUTION

What was the scope of their involvement?

The team started our engagement with performing analysis on our website, making suggestions on how to improve our site performance, and creating content to drive searches. Our primary focus with Konstruct Digital has been SEO. Eventually, we will probably have them work with Google Ads and other digital marketing services.

What is the team composition?

Throughout this process, we’ve worked with four people from their team.

How did you come to work with Konstruct Digital?

What drove us to work with Konstruct Digital was their presentation. Their team comes off as very competent, friendly, and knowledgeable. The team at Konstruct Digital seemed interested in growing our business.

How much have you invested with them?

We’ve spent a little over $9,000 so far.

What is the status of this engagement?

We started working with Konstruct Digital in October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team at Konstruct Digital helped achieve our goals. It’s early in the engagement, but we’re beginning to see results. From when we’ve started, we’ve seen our web traffic double. We’ve also had different keywords ranking, along with an increase in impressions.

How did Konstruct Digital perform from a project management standpoint?

At the start of the engagement, Konstruct Digital put together a game plan for us. Most of the time, we communicate through email. They’re fast to respond. I don’t think I’ve had to wait more than a day for them to get back to me. Their team is also quick at creating high-quality content.

What did you find most impressive about them?

They’re the only SEO company I’ve ever worked with. Compared to any other company I’ve worked with, they seem like they care about their clients’ success.

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

Make sure that you’re upfront with your expectations and ensure that you’re providing clear communication on what you want them to work on. Customers should also follow their suggestions because Konstruct Digital is great at what they do.

BACKGROUND

Please describe your company and your position there.

Our firm owns, operates, and manages commercial and residential real estate nationally, with the head office located in Calgary, AB. I work within the Brand and Community department, responsible for various mar/comm initiatives, and manage the work Konstruct does for us regarding our website and online presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Konstruct Digital?

Initially we hired Konstruct to strictly do SEO for us. That grew into additional positive reputation management, and they are now also our web host for our site strategicgroup.ca.

What were your goals for this project?

We wanted to grow SEO and our search rankings online for both our residential properties and commercial leasing opportunities. Our website is more efficient, user friendly, and easily searchable now. We also want to manage the company's positive reputation and the CEO's reputation.

SOLUTION

How did you select this vendor?

I conducted a thorough search for local SEO vendors in Calgary AB. Previously, our provider was located in Ontario and that didn't make sense to us for many reasons. After my searching, I am confident I made the right choice by approaching Konstruct. They delivered in SEO goals, and they help us in many different ways now.

Describe the project in detail.

Konstruct met with us regularly in the beginning stages of our project scope and expectations. They did a thorough audit of our website and came prepared to us with a comprehensive recommendations list. Our website is keyword optimized allowing for better internet searches. We focus on good news stories that are optimized, which help our reputation. We have also shifted our PRM regarding our CEO, where we experienced a misalignment with our company and brand, and that's improved too, with continued work in this area. Konstruct also continues to be our web host of choice, and does some web design for us too, improving our website overall, and making it more user friendly.

What was the team composition?

Initially, I dealt with co-partners, Amanda and Matt. They have a small and reliable team of professionals that assist us regularly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website continues to perform well and the work Konstruct has completed to date meets or exceeds our expectations. Our google rating is up and our website search ranking is up. Keyword rankings fluctuate, and the team at Konstruct is monitoring this regularly for best practice and growth.

• 65% increase to overall website traffic year over year
• 52% increase to organic search (SEO) traffic year over year
• 27% increase to contact form submissions made through the website year over year

How effective was the workflow between your team and theirs?

We communicate regularly with Konstruct's team. Email is the most efficient form of communication for us. Their turn around time is amazing. A+ customer service! Meetings and phone calls are usually scheduled and required when the scope of a project is larger or new.

What did you find most impressive about this company?

Their customer service, ability to grasp our brand very quickly, professionalism, and skillset are exceptional.

Are there any areas for improvement?

Website SEO and digital marketing are areas of a business that are hard to grasp sometimes. Continued discussions of terminology and processes and how something technical can relate to better use of a search tab, or clickability, or ranking is super helpful. Laymen's terms are needed in this industry to fully appreciate the functions of SEO, HTML, web, and internet.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Accomsure Ltd. We provide temporary housing for individuals who’ve been displaced by an insurance claim.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We wanted to revamp our brand, including our marketing materials and website. 

SOLUTION

What was the scope of their involvement?

They helped us focus on the messaging since we have a wide customer base in our business. We needed the language to identify with both insurance companies and their customers, and policyholders. They updated our current logo and redesigned our website. Additionally, on the site, they added new functionalities, including a property search function. Their team also revamped some of our offline media, like our pamphlets and pull up banners. 

What is the team composition?

We primarily work with Amanda (Partner & Client Marketing Director, Konstruct Digital); she serves as our account manager. Maximillian (Web Developer, Konstruct Digital) also supports the technical aspects of the project. 

How did you come to work with Konstruct Digital?

One of our employees had worked with Konstruct Digital in the past, so we followed their recommendation. We interviewed them along with three other companies. Ultimately, we chose them because of how they talked us through the process. 

How much have you invested with them?

The main part of the project cost $10,000, but there are other tasks outside of that price.

What is the status of this engagement?

We worked together on the bulk of the project from February–April, but we use them on an ongoing basis for smaller tasks, like new business cards or design work. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have definitely seen an increase in customer contact through the website. We’ve received more submissions claims, which is awesome for us. All of the designs and materials have been well received by our customer base, too. 

How did Konstruct Digital perform from a project management standpoint?

They’ve performed very well throughout the project. They give proactive updates, so I never have to chase them down to understand what stage we were at. If there are any delays on the timeline, they let us know ahead of time and explain it. The communication, which is primarily through Amanda and over email, is fantastic.

What did you find most impressive about them?

A lot of our projects are on fairly tight timelines or for upcoming events, and they are able to facilitate a quick turnaround. We appreciate their speed and open communication—we’re never left in the dark. They’ve been awesome to work with. 

Are there any areas they could improve?

Nothing comes to mind—we’ve had a great experience. 

Do you have any advice for potential customers?

When we started the project, we made sure to spend enough time giving them as much context as possible about our goals. Let them know everything you can. By bouncing ideas between teams and allowing for back and forth, they’ll give better, strategic advice that will help them work with you. 

BACKGROUND

Introduce your business and what you do there.

I'm an insurance agent. I sell insurance to suit my clients' needs, and I act as a sales representative through a larger company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

It was difficult to reach my target audience. I didn't know how to utilize social media or other channels. My biggest hurdle was content creation. I met with Konstruct and talked about what I was looking for.

SOLUTION

What was the scope of their involvement?

They create content and tell me when and where to post to reach my target audience. They set up some automatic messaging that goes out to new followers and respond to posts on my accounts when it's relevant. We started with my Facebook page and integrated with Instagram later on. They offered to do my LinkedIn account as well, but that was a little over my head at the time. We may revisit that in the future.

What is the team composition?

I have one primary point of contact, but we occasionally have strategy meetings with his coworkers.

How did you come to work with Konstruct Digital?

I met one of their employees at a social event. I was already looking for marketing and content support, so I considered them along with three other companies. I loved the fact that they already had a social media presence that proved they knew what they were doing. I also liked how involved they were with their clients.

How much have you invested with them?

We have a $500 monthly retainer with them and have spent $6000 for their services so far.

What is the status of this engagement?

We started working on the Facebook page around August 2018, and our work together is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My list of followers is over 1,600. When we started working together, I only had about 20. People contact me about my services every week, and my sales have doubled or even tripled. The brand is quickly becoming a household name. People know who I am at events, and I have a much easier time connecting with potential clients.

How did Konstruct Digital perform from a project management standpoint?

They're very good project managers. They're always there for me, and they message me every week. We discuss what I want to do and what I want to change, and their responses are automatic. Most of our communication is through text, and occasionally in person.

What did you find most impressive about them?

Without their help, I'd be so overwhelmed by the learning curve. They know all the rules and keep caught up with changes. Having them on my side really makes a difference in my marketing efficiency. I have new leads every week, mostly thanks to them.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

Invest in your company and work with them. They'll provide skills that you can transfer to other projects, and they're great to work with. Share your knowledge about your market, and let them teach you ways to improve the impact of your social media.

BACKGROUND

Introduce your business and what you do there.

I am the owner and CEO of Chamco, which provides pump and air compressor solutions to Canada, the United States, and internationally.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

Our company has been around for almost 60 years, and we sometimes felt like we were our industry’s best-kept secret. The clients that we do business with are familiar and happy with the work we do, but we decided that we needed to market ourselves more. We retained Konstruct Digital on an ongoing basis, and they act as our full-time marketing team. Their responsibilities have centered on communications, awareness, branding, and CRM issues.

SOLUTION

What was the scope of their involvement?

Konstruct Digital’s first responsibility was to add custom features to an off-the-shelf CRM system. They worked in tandem with our operations and sales teams and the original CRM supplier to implement new code so that the product met our needs. Once complete, Konstruct Digital visited each of our branch offices to hold training programs with each of our sales teams and branch managers so that they learned how to use the new CRM. Our company has sometimes been a bit resistant to technological changes, but Konstruct Digital helped to demonstrate the benefits of using the new system.

Once the CRM was in place, our attention turned to making visual upgrades to our old website. Konstruct Digital modernized and rebranded the site and made it more navigable. The changes make our website more client-friendly in that they can now find products more easily. Additionally, Konstruct Digital set up a monthly newsletter to inform all employees on company happenings and a quarterly newsletter to provide clients with news relevant for them.

From a branding standpoint, Konstruct Digital made strategic design updates to our business cards, marketing collateral, trade show materials, and service vehicles. Finally, they devised a LinkedIn campaign that featured our employees’ pictures and job descriptions, which helped to increase our followers on the platform.

What is the team composition?

Our primary contacts are Matt and Amanda (Partners, Konstruct Digital), but there are several others behind the scenes, as well.

How did you come to work with Konstruct Digital?

I had worked with members of their team in the past, and when we secured the new CRM system, I asked them if they could assist. They said yes and were proactive in finding other ways to help.

How much have you invested with them?

We’ve spent about $100,000 CAD (approximately $74,300 USD) to this point.

What is the status of this engagement?

Our engagement began in January 2018 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the implementation of our latest website upgrades, our online traffic has increased immensely, and we receive more leads and inquiries from the website, as well.

How did Konstruct Digital perform from a project management standpoint?

They have been prepared for all meetings, including providing meeting agendas and follow-up documents with minutes from our discussions. We coordinate all tasks using Microsoft Project.

What did you find most impressive about them?

At the start of this engagement, Konstruct Digital didn’t have much experience with our industry, but they have proven to be quick learners. I’ve been an engineer for 40 years, and now I sometimes think they know more than I do.

Additionally, I grew up in a bit of a different era, so the concepts of digital marketing and social media don’t come naturally to me, but they’ve been able to demonstrate the value to me and help me understand them. They’ve taken a common-sense approach to our project—not making it too technical so that I can still understand it.

Are there any areas they could improve?

No, they’ve been great to work with. I can’t say a bad thing about them.

Do you have any advice for potential customers?

Define your requirements and put a plan together with them. Put your faith in them. They won’t let you down.  

BACKGROUND

Please describe your company and position.

I am an executive at Chamco Industries

Describe what your company does in a single sentence.

We provide pump and compressor equipment, engineered packages and related services for industrial applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Konstruct Digital to accomplish?

• Increase our online presence
• Digital lead generation

SOLUTION

How did you find Konstruct Digital?

Referral

Why did you select Konstruct Digital over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Konstruct is our marketing department.  The developed and maintain our website.  Manage our digital strategy including our SEO, GEO, pay per click and develop online related content.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most measurable KPI is the quanity and quality of leads being generated.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes.  Each project has a specific plan with timelines and delieverables.  They are regularly discussed and updates provided.

What was your primary form of communication with Konstruct Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The customer service and quick response times were impressive.

Are there any areas for improvement or something Konstruct Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a SaaS platform company.

Describe what your company does in a single sentence.

We offer a SaaS platform that enables stakeholders in heavy industry to store, visualize, and share complex industrial datasets via the cloud.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Konstruct Digital to accomplish?

• Generate awareness via paid social channels

SOLUTION

How did you find Konstruct Digital?

Online Search

Why did you select Konstruct Digital over others?

• High ratings
• Close to my geographic location
• Company values aligned
• industry expertise

How many teammates from Konstruct Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and deliver multiple paid campaigns on multiple channels. Includes audience development, content creation, reporting, and re-targeting campaigns to generate MQLs. Deliverables include a live reporting dashboard of results, bi-weekly meetings to adjust and optimize campaigns, and a path to generating 30 MQLs per month with this paid channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First campaign testing multiple audiences & content types. Optimized budget for highest performing channel. Results in re-targeting audience for future conversion campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very organized with meeting notes, next steps, and bottlenecks.

What was your primary form of communication with Konstruct Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Konstruct Digital has industry niche expertise, is well-organized, and offers fit-for-purpose campaign design.

Are there any areas for improvement or something Konstruct Digital could have done differently?

No, everything is trending in the right direction.