Codedesign

BACKGROUND

Please describe your company and your position there.

Gecko Yoga makes Cork Yoga Mays & sustainable yoga accessories. I am the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign?

As a new brand launching during the pandemic, we needed guidance understanding exactly who we were selling to, and how we were going to effectively communicate with them digitally. Since our product is innovate and not designed for mass-market, we needed a sales strategy that was highly targeted and resonated with our niche audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

I chose Codedesign because they’re one of top agencies in Lisbon, which is where I launched my company. I had worked with Bruno in the past, and I know he has a lot of experiencing launching new brands and bringing ideas to market, and so I immediately considered working with him. But I spoke with some other agencies as well, and their approach was too tactical. I have experience in digital marketing so I didn’t want a templated proposal for a PPC campaign- I wanted a strategic and longterm vision for my project, and I knew this was something I could trust with the Codedesign team.

Describe the project in detail and walk through the stages of the project.

They started by creating data-driven customer personas, and identified and researched the specific locations that would be the best for my initial market entry. They helped me fine tune my communication strategy based on the personas and their different stage of the customer journey. They also laid out an action plan for me which included sales channels, investment per channel, and ROI per channel.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Bruno, Patricia, Filipe, Gonçalo, and Francisco. After signing on, Bruno passed me onto Patricia who was my account manager. Filipe, Gonçalo, and Francisco collectively worked on all the data driven parts of the project, which included organic and paid media research.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched our company shortly following working with Codedesign. Their strategy was a great jumping off point for us and we’re starting to see steady growth.

How effective was the workflow between your team and theirs?

We had weekly check ins to make sure we were reaching all the important project milestones. I was also able to speak directly and freely with Patricia, which made it easy to give immediate feedback, add in some new ideas, and course correct when necessary.

What did you find most impressive or unique about this company?

Their ability to think strategically. A lot of agencies tend to suggest throwing money at problems. When you work with CD, you know you have a team of people actually putting their thinking caps on and trying to solve your problem, not just look for the easy answer.

Are there any areas for improvement or something they could have done differently?

They use Microsoft Teams for their project management which I personally find a bit clunky.

BACKGROUND

Introduce your business and what you do there.

We’re a manufacturing organization, so we work with many retailers in Portugal. We sell household and food products, and we’re currently launching new cosmetic products via e-commerce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Codedesign?

We needed help on the e-commerce side, so we brought in Codedesign. They’re a company specializing in online sales.

SOLUTION

What was the scope of their involvement?

Codedesign helps us with our marketing strategy to approach e-commerce, a new distribution channel for us. Initially, we presented them with our brands, our products, the technical advantages of our products, and our target audience.

After that, they made a market study for us to help us analyze the market and the opportunity that our products would have. Then, they created a strategy for communicating our brands effectively in that market.

They also designed our online store and helped us implement all of the intelligence needed behind it. This included setting up our Google Ads account and creating a dashboard to see our store’s statistics.

Codedesign has worked with us on many phases of this project and many different areas of our business, not just sales. For example, they also support us in creating marketing strategies for our e-commerce site.

Currently, they also help us improve our site as needed. For example, they can implement new drop-out menus and banners to attract potential clients. 

What is the team composition?

I usually work directly with two people from Codedesign, but we have a total of five people from their team working on our project. Their team includes two of their managers and an online marketing designer and specialist.

How did you come to work with Codedesign?

We met them through a mutual point of contact. We were searching for an e-commerce-focused company, and this point of contact recommended us to Codedesign.

We chose them because we loved their presentation, and they were very professional. From the start, we knew that they understood about e-commerce and the online market. They demonstrated their expertise by providing us with their insight during that first presentation by just knowing a bit about our brands.

How much have you invested with them?

We’ve spent around €50,000 (approximately $58,000 USD).

What is the status of this engagement?

We started working together around the last quarter of 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been preparing our whole strategy to launch the site in December 2021. Thus, as we haven’t gone live, we don’t have any results yet. We will be monitoring our sales, traffic, and impressions over the first two months after launch. Of course, as we’re launching a new brand, we don’t expect a lot of sales, but we definitely hope to see a gradual increase.

How did Codedesign perform from a project management standpoint?

Codedesign has performed very well, and they’re very organized. They keep documents with the timelines and objectives, and we have meetings where they inform us about the status of the project in detail. Our meetings are both in-person and via video conference.

What did you find most impressive about them?

Codedesign’s professionalism distinguishes them from other providers. They’re very professional and straightforward. For example, if they don’t see any potential in a particular effort or strategy, they tell us. They don’t want to sell anything that they know is not going to work — not everyone does that.

Are there any areas they could improve?

No. As we were mainly an offline company, they’ve helped us with everything related to e-commerce. This project wouldn’t have been possible without them.

Do you have any advice for potential customers?

Be honest to them; they’re trustworthy. Show them your whole project and your objectives so that they can be transparent and tell you where you can find success.

BACKGROUND

Please describe your company and your position there.

I am the owner of a personal dating coaching agency for 13 years. I also am co-founder and lead coach at a larger relationship coaching agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign, and what were your goals?

We hired Codedesign for work on both consulting agencies. On my personal consultancy, they helped with improving our organic SEO, conversion on sales pages, and redesigning key pages to improve our overall sales funnel.

On our relationships consultancy, they helped with strengthening branding, distributing virtual courses, and developing creative messages to expand our reach. On both projects, they also created advertising campaigns to generate leads and share our content to a broader audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for a marketing company that not only seemed professional and knew their craft, but felt ethical. We really liked that they were on the cutting edge of best practices and did not have any "icky" sales tactics. Through our entire time working with Codedesign, we always felt they tried to take the honest yet effective marketing path.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, they interviewed us in detail to fully understand our current approach, challenges, and overall goals. From there they designed a detailed plan of action that includes a deep dive into our analytics. They showed us what was working, where to improve, and where people were converting. Right from the beginning, we had a much clearer understanding of the areas to focus on and what would make the biggest difference.

From there, they started implementing all sorts of tracking and dashboards to capture all the data in an easy to view manner for us. We had an extensive overview of every part of our business which further provided clarity. That includes their custom dashboard, tools like HotJar, and integrating all the right pixels and such with Google Search Console. Every week after we were getting updates and movement on key areas in our businesses.

One week they would analyze all the on page SEO improvements and where to improve our articles. The next they setup all the ads needed on Google, Facebook, and YouTube for brand awareness, prospection, and driving qualified leads for our coaching programs. They helped us plan out an entire funnel for a new course we developed including all the newsletter sequences, ideas for getting more interest (Q&As), and helped integrate all the right pieces with our course software, Zapier automations, and analytics. Additionally, they encouraged us to launch our YouTube channels and taught us the best practices. Immediately, we were able to start growing our channel consistently and make it another worthwhile avenue to reach our target markets.

They went above in beyond with design. Whether that was producing visual ads, improving our course pages, or designing my main sales page and content overview pages. They helped polish up everything and make us look much more modern and professional. There's so much more to list but that should give you an idea of the scope and skill they have.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two project managers, two ad/PPC specialists, two social media managers, a design team, a technical conversion specialist, and even the CEO/owner himself contributing ideas and checking in with us. I may be missing someone but suffice to say, they had someone for any need we had.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They increased my personal consultancy traffic at least 20% immediately through SEO work after an algorithm update. Our overall consultations doubled and so did our client acquisitions. Increased engagement time and lowered bounce rate significantly. We are already growing our YouTube channel from nothing to almost 600 subscribers in under 3 months.

How effective was the workflow between your team and theirs?

We had separate weekly meetings for individual projects. They always brought to the table their next steps and vision so we could see a clear path. They would send meeting summaries and overall reports at the end of each month. They worked to learn our project management software and collaborate on that platform. And most of all, they were readily available on WhatsApp when we had questions. We always felt we had an open channel of communication and could reach them for support whenever we needed it.

What did you find most impressive or unique about this company?

It comes down to two things: the scope of their team and its knowledge. Nowadays, you need to know a little bit about everything and how it all pieces together: SEO, social media, conversion, PPC/advertising, etc. The other is their ethics. I always felt they gave us solutions that felt healthy and long-term, not just cheap short-sighted fixes. I genuinely believe that stems from their leadership and the founder Bruno. He clearly cares about the work they deliver and values integrity.

Are there any areas for improvement or something they could have done differently?

Honestly, the only thing would have been an English native copywriter to help with ads and social media. But, we expected that and they tried their very best to help in that regard. They would deliver great ideas and I would just polish them up a bit.

BACKGROUND

Please describe your company and your position there.

We are the Italian leading Company present at global level in the parenting arena. Our broad brand portfolio covers all of the challenges parenting can bring, as well as society and the environment.

We cater for all parents, families, couples and individuals with a wide range of baby-care products, mono-brand and multi-brand baby retail, as well as a wider range including cosmetics, supplements, condoms and sex products. Our headquarters are based in Italy but we maintain a global presence with 37 branches and over 100 partners nationally and internationally. I develop the activity of the Group's Digital Manager in Portugal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign, and what were your goals?

Improve the performance of our e-commerce, and improve our digital presence. The main objective is undoubtedly to increase our conversion and visibility.

SOLUTION

How did you select this vendor and what were the deciding factors?

They presented an excellent solution for improvements, they are great in the support provided, and with a solution to our problems on a daily basis. It is exciting to work with Code because it presents us with new challenges and continuous improvements.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Google Analytics setup
• TagManager configuration
• MerchandCenter configuration
• SEO improvements
• Paid Advertising Management Support in the definition of the strategy

How many resources from the vendor's team worked with you, and what were their positions?

• Key Account
• Paid Search Manager
• Senior Paid Search Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Delivery of orders on time, effective growth in 1 year of over 100% of our e-commerce.

How effective was the workflow between your team and theirs?

Excellent, almost immediate response to what happens in our day-to-day.

What did you find most impressive or unique about this company?

Codedesign is a trustworthy and loyal partner. They're highly committed too.

Are there any areas for improvement or something they could have done differently?

As we work with Code on a daily basis, I think that in the future they should increase the team and embrace new projects and markets, as it has the capacity to do so.

BACKGROUND

Please describe your company and your position there.

I am CMO for DIF Broker - a financial firm and brokerage services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign, and what were your goals?

We hire Codedesign to assist our marketing team with our advertising strategy and execute our PPC strategy. The goal was to optimise our lead acquisition performance, across different markets (Europe and Latin America).

SOLUTION

How did you select Codedesign and what were the deciding factors?

The decision of hiring Codedesign was due to the combination of different factors: depth knowledge and experience, ability to work closer to our team and flexibility in order to develop and execute new projects.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Codedesign work with our marketing team to develop different advertising strategies cordially with different markets.

In phase 1; they applied their knowledge mapping in each market the most relevant keywords and content opportunities.

Phase 2; they collaborate in the creation of a strategy and advertising plan, mainly focus on Google Adwords.

Phase 3; Codedesign executed our strategy and manage our international accounts. Managing the budget and contributing to our lead acquisition goals.

How many people from the vendor's team worked with you, and what were their positions?

Codedesign approach has always been closer to our team, on a daily base we had a direct contact with our account manager and time to time, when needed, our allocated PPC manager. However, in specific projects or challenges Codedesign also assisted us with IT developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Codedesign was always able to deliver positive results and accomplish our marketing goals, across different markets. We manage to improve our lead acquisition and lower our cost per conversion. In critical keywords they help us improve our ranking and boost our landing pages.

Describe their project management style, including communication tools and timelines.

Codedesign integrates the client team, as one more member of our marketing department. Working always highly motivated and committed.

What did you find most impressive or unique about this company?

They have a deep knowledge of their industry and the ability to bring creative solutions to the table.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am a marketing diretor for a Portuguese hotel group. Our group has a portfolio of 19 hotels and we manage several international brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign?

Codedesign has worked our total strategy for digital marketing, social media advertising, and web site positioning including conversion funnels, content improvement, SEO strategy etc.... Codedesign audits our web sites regularly and proactively proposes improvements.

What were your goals for this project?

Increase conversion, sales and engagement in social media.

SOLUTION

How did you select Codedesign?

It was recommended by an industry colleague.

Describe the scope of their work in detail.

Codesign initially collated information on our company. We provided reports of trends in our hotels, such as demographics, nationalities, lenghts of stays etc. After the initial data was provided a full proposal was sent fto our company for analysis and later that proposal was revised several times to meet our budget requirements. Since then we have revised our strategy and implemented campaigns.

What was the team composition?

Team leader Account Social Media Manager Technical teams

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with codedesign our sales increased considerably (around 20%) and the suggestions given in terms of UX have resulted in a more traffic and repeat business. Working with codedesign enables a dynamic in our team through the know how they share with us and consequently we are more alert and work in partnership with this company, it’s a win-win situation.

How effective was the workflow between your team and theirs?

We have a good interaction between teams even during the pandemic and are very happy with the workflow. It is clear, involving and efficient.

What did you find most impressive about this company?

We find this company´s services good value for the excellent work they provide.

Are there any areas for improvement?

We are extremely satisfied.

BACKGROUND

Please describe your company and your position there.

I am the vice-president for technology and our Co pant is over 75 years old representing the most prestigious fashion and optics brands in the Portuguese market

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign?

To manage all our e-commerce launch in terms of digital strategy, seo, content and investment

What were your goals for this project?

We wanted to Increase the awareness of our e-commerce website a the same time that we wanted to boost conversion with our consumers

SOLUTION

How did you select Codedesign?

Code Design was referenced to us by one of their current clients with the best of references.

Describe the scope of their work in detail.

The team focused mainly on executing our product strategy in our e-commerce website. Leveraging their experience, we worked closely to guarantee monthly goals were met and that investment levels were in acoordance and return of the kpis we had defined.

What was the team composition?

We worked closely with all levels of code design. They were constantly available and challenging to do more and better.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In just over 4 months we started seeing very positive results concerning conversion rates over 1% regularly and ROAS of around 200% on a monthly basis. Sometimes double or triple this.

How effective was the workflow between your team and theirs?

Communication was key for the success of the project. We worked closely, with weekly status and planning meetings

What did you find most impressive about this company?

The speed of delivery The quality of delivery And most of all the capacity to analyst situations rationally and propose constantly alternatives for success

Are there any areas for improvement?

Time permitting, the training and development of our internal teams to be able to internalize some competencies on e-commerce management could have been greater

BACKGROUND

Please describe your company and your position there.

I am marketing manager for a chemical company selling agrochemicals for crop protection.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign?

We were looking to increase the awareness of our brand and presence online. Together we have defined a online marketing strategy for our business.

What were your goals for this project?

We were looking to increase the awareness of our brand and presence online.

SOLUTION

How did you select Codedesign?

The CEO of Codedesign and I were colleagues in university. After several years we met again and talking about our jobs I realised Their experience was what we needed.

Describe the scope of their work in detail.

Together with Codedesign we defined a step by step approach starting with a strategy for social media, SEO, website content optimization. Their experience was key to make the best recommendations according to each stage of the process.

What was the team composition?

1 social media expert, 1 PPC expert, 1 SEO expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started, traffic to our website has increased and presence in social media has increased significantly the number of followers. As result we often get positive feedback from the sales team as Chanel that increased awareness of our products.

How effective was the workflow between your team and theirs?

The project manager assigned was easy to communicate and other team members always available for further advices and suggestions to improve.

What did you find most impressive about this company?

We appreciated that they were patient with our “beginners “ questions and concerns. Step by step we now include their advices in all communication channels we use (online and off line)

Are there any areas for improvement?

As our target customers are people related to agriculture with technical skills, not the most well known business and target for companies outside Agro business, the beginning was a period of adaptation of how to communicate to the target without forgetting technical content.

BACKGROUND

Please describe your company and your position there.

Product dev manager at a European-based multinational media and advertising enterprise with 250+ employees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign, and what were your goals?

Our relationship has been ongoing over the past 4.5 years; our initial project was a bespoke "Yelp but better" web-portal for multiple European and USA markets.

SOLUTION

How did you select Codedesign and what were the deciding factors?

An initial meeting with one of their founders led to a pitch meeting with our C-suite execs, and their clear competency in digital marketing and web dev made them the obvious and easy choice for our project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Multiple iterations in developing the portal using Angular JS and customizing for multiple markets.

How many people from the vendor's team worked with you, and what were their positions?

4-5 team members including both founders and a dev team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Perfectly satisfied with the outcome of working with this agency; our company reported 14% sales growth the first year after implementation of the web portal built and delivered by Codedesign.

Describe their project management style, including communication tools and timelines.

Communicative, flexible, available and professional - I love working with this agency. Their competence and professionalism make it very easy to work with them.

What did you find most impressive or unique about this company?

We faced various challenges in working with multiple offices across several markets and this team not only faced these challenges with me head-on, they worked through it patiently and achieved our fixed objectives.

Are there any areas for improvement or something they could have done differently?

Occasional dev team staffing glitches led to minor delays in iterative deliverables, nothing that impacted our company's timeline, however.

BACKGROUND

Please describe your company and your position there.

I work for a digital media channel bringing the Middle East a daily bite of technology. Our goal is to shed light on exciting initiatives and innovations through engaging content.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign.org?

We worked closely with Codedesign on our client-servicing side of our business and view them as a long term partner. Codedesign helped us optimize our PPC campaigns to maximize our clients' ROI, while also developing our SEO strategy. We previously also worked with Codedesign on some web development projects where, as usual, the team did not disappoint.

What were your goals for this project?

- Improve client ROI - Set the foundations for a strong digital strategy

SOLUTION

How did you select this vendor?

We selected Codedesign due to their expertise in the field, superior customer service, and over all friendly approach.

Describe the scope of their work in detail.

- PPC campaigns - SEO strategy

What was the team composition?

The Codedesign team that worked on our project was made up of 3 individuals - an account manager, a performance marketing expert, and a developer. We mainly dealt with the account manager directly, with some direct interaction with the rest of the team where necessary.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Client reported a direct increase in sales from the PPC campaigns we ran.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

Their superior customer service was impressive - working with Codedesign was like working with an in-house team. We instantly felt a connection with the team and their speed of response to any issues, changes, or things that came up was incredible.

Are there any areas for improvement?

No