Codedesign

BACKGROUND

Please describe your company and position.

I am the Marketing Team Leader of DECO PROteste

Describe what your company does in a single sentence.

DECO PROteste is a consumer protection organization in Portugal that provides independent product testing, and advice to help consumers make informed decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Enhancing our website’s growth and visibility

SOLUTION

How did you find Codedesign?

• Online Search
• Referral

Why did you select Codedesign over others?

• Great culture fit
• Good value for cost

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website growth and optimization 

Data-driven strategy and analytics 

Training and knowledge sharing

Innovation and continuous improvement 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase of total traffic

Increase of organic traffic

Keywords ranking 1-10

Domain rating

URL rating 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We've established a yearly calendar for the deliverables and ensure alignment on priorities through regular meetings.

What was your primary form of communication with Codedesign?

In-Person Meeting

What did you find most impressive or unique about this company?

Their unwavering dedication to our success is impressive.

Are there any areas for improvement or something Codedesign could have done differently?

We don't have any concerns at the moment. The partership has been effective, and we value the receptiveness to our feedback.

BACKGROUND

Please describe your company and position.

I am the Former Head of Communications & Market Relations of DFK Portugal

Describe what your company does in a single sentence.

Professional services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Lead generation
• Brand awareness
• Targeting

SOLUTION

How did you find Codedesign?

Referral

Why did you select Codedesign over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

after identifying a tax opportunity in the market we did not wish to make a generic marketing campaign but targeted. CodeDesign helped us identify the digital profiles of the targets and reach out directly by email ans on social media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

constant updates, quick response ans solutions with depth, fast going to market

Describe their project management. Did they deliver items on time? How did they respond to your needs?

good planning and follow-up, the project went according to calendar without reajustments, quality work and outputs and relevant discussions on how to progress by delivering their best knowledge as adapting to our reality and tone of voice

What was your primary form of communication with Codedesign?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The competence and expertise of the team were impressive.

Are there any areas for improvement or something Codedesign could have done differently?

not in this project

BACKGROUND

Please describe your company and position.

I am the Export and Sales Manager of Quinta Alta

Describe what your company does in a single sentence.

Wine Producer in the Douro Region

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Boosting my sales

SOLUTION

How did you find Codedesign?

• Referral
• Friend

Why did you select Codedesign over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Search engine optimisation

Web site upgrade

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Site views

Increase in sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time

All my need were fullfilled

What was your primary form of communication with Codedesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their professionalism, innovative techniques, proven results, custom solutions, and transparency impressed us. They also provided comprehensive service.

Are there any areas for improvement or something Codedesign could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Demand Generation Manager of a software company 

Describe what your company does in a single sentence.

Connectivity protocol between all sort of devices. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• SEO
• Paid Media
• Analytics

SOLUTION

How did you find Codedesign?

Online Search

Why did you select Codedesign over others?

• Close to my geographic location
• Referred to me

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Analytics Measurement Plan

We've talked about:

• We have to work around the current Salesforce Pardot implementation for now.
• Historical Data: Not so important to recover and merge data from before  (old site, a lot has changed) - Focus on the future
• Lack of definition regarding current ga4 implementation, from topline metrics discrepancies with jetpack to the need to check form subscription tracking.
• Next viable step is to run a full ga4 audit. 
• To match results with expectations, we will try to fill a measurement framework for ga4 - 

(note that it should have some dummy data - in the current case for an e-commerce example which is the most complete, but feel free to delete and overwrite. )

Ad Platforms:

• There is a Google Ads account. Please take the customer id and send you, so we can send the request to connect to our MCC
• You can already connect the Google Ads account with Ga4
• LinkedIn business manager - We can access BM and the asset: page. It's missing the ad account. Please create and share the same way.
• We'll also have to install LinkedIn pixel + events, which'll come after we have the Analytics part figured out.

Strategy:

• Our two priorities are:

1. Top new target accounts: tier 1, tier 2, tier 3 (ex: Blackmagic) more examples to come.
2. Expansion of current accounts: increase share of portfolio (Panasonic, Sony)

Questions:

• On the file targets V1, available in SharePoint; we have two lists, "New Potential Customer" and "Top targets for conversion". are they similar in terms of segmentation, so we can consider working them together as an audience?
• "New potential customers" have segmentation criteria related to the products they are producing (production cameras, other cameras, ... ). Do you believe that this segmentation criterion is relevant enough at this stage that we consider a different messaging strategy for each? Same thing for "expanding in existing customers. 
• "Top targets for conversion" have segmentation criteria to the category (conferencing, ProAV, Live Streaming ). Do you believe that this segmentation criteria is relevant enough at this stage that we consider a different messaging strategy for each? 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved overall positioning of our new website
• Created new and improved data reports from different data sources for the board: GA, Pardot, PowerBi
• Created a new media plan from scratch and strategy for three channels: Meta, Google and LinkedIn.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was carried out professionally and on time, they adapted well to our team's needs and timing and were always responsive to our needs. When deliveries were not 100% satisfactory, they were able to make rectifications on time and in a very efficient manner. 

What was your primary form of communication with Codedesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nothing especifically 

Are there any areas for improvement or something Codedesign could have done differently?

The creative could be more varied, sometimes it is not easy for the client to provide a clear brief. Other than that, everything is fine. 

BACKGROUND

Please describe your company and position.

I am the Marketing Officer of an indoor skydiving company.

Describe what your company does in a single sentence.

We offer Indoor Skydiving experiences for anyone older than 4 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Increase Conversions
• Increase ROAS

SOLUTION

How did you find Codedesign?

Online Search

Why did you select Codedesign over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital marketing, mainly Google and SM advertising: 

• Campaign management on Google and Meta with conversion goals 
• Creation of creatives and copies 
• Keyword selection
• Awareness campaigns on Meta and Youtube

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?
Higher ROAS
Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meetings with the team worked well. The team was very reactive, and it was easy to communicate with them. Most of the time, the campaigns were online on time. I would have needed a bit more proactivity, but the overall experience was very good.

What was your primary form of communication with Codedesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The whole team was very down to earth, and the results speak for themselves.

Are there any areas for improvement or something Codedesign could have done differently?

I would have needed a bit more proactivity and creativity regarding the digital campaigns and ways to increase our revenues (conversions).

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of an electronics manufacturing company

Describe what your company does in a single sentence.

Electronics distributor, and manufacturer of eSTAR brand electronics, logistics, and services for operators provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Build a website for eSTAR products
• Create social media content
• Create digital campaigns

SOLUTION

How did you find Codedesign?

Online Search

Why did you select Codedesign over others?

• Great culture fit
• Good value for cost
• Multination team

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Social media content planning and execution, texts, and designs
• Facebook and Instagram, LinkedIn
• Web page administration, content creation, and campaign administration.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Followers increase
• Brand awareness
• Reach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Management was always at hand to give advice.
• Always listen to ideas, problem-solving was good.
• Planning and delivery times always was set and known.

What was your primary form of communication with Codedesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Professional and experienced employees with great ideas.
• Always responsive and very good at communication and problem-solving.

Are there any areas for improvement or something Codedesign could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I was working for The VIA Agency in Portland as lead for all strategic development for Lowe’s and ARM & HAMMER.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign?

Codedesign managed all of our Amazon channel to US and Germany. Our stategy was focus on decreasing CPA in a mixed approach between Amazon and Direct channel. CD was responsible for Amazon integrating with another team for the remaining media.

What were your goals for this project?

Decrease aCOS by 15% keeping the same monthly investment.

SOLUTION

How did you select Codedesign?

We launched a pitch to several companies and they were the more responsive and experienced.

Describe the scope of their work in detail.

They handled media investment and SEO for Amazon US and Amazon Germany.

What was the team composition?

• 1 Director,
• 1 Amazon Expert in Campaigns,
• 1 Reporting
• and 1 SEO expert.

Same team with minor changes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They are great. We increased revue substantially on Amazon. Won't be able to disclosure how much.

How effective was the workflow between your team and theirs?

Fluid.

What did you find most impressive about this company?

They are super involved with the projects and they come up with several ideas to improve our results.

Are there any areas for improvement?

Speed. Sometimes they were a bit late on reporting.

BACKGROUND

Please describe your company and your position there.

Retail brand in the Home Decor business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign, and what were your goals?

Codedesign is our partner in PPC campaigns and SEO activities for brand building and increase sales.

SOLUTION

How did you select Codedesign and what were the deciding factors?

We received great feedback from their work with other brands and requested a proposal according to the business pain points & goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

It started with ourselves passing a briefing and business goals, then Codedesign gathered the information & data needed for a first audit & detailed strategy proposal for digital media, SEO and website optimization.

How many people from the vendor's team worked with you, and what were their positions?

Account manager, PPC manager, Seo manager, Analytics & reporting team, developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's confidential but the strategy followed has been working

Describe their project management style, including communication tools and timelines.

The team is very accessible and trustworthy. We meet every week or every two weeks otherwise we talk via email or phone. There's a dashboard updated in real time and a monthly reporting with more in depth analysis.

What did you find most impressive or unique about this company?

The team is very open to brainstorming. They are friendly, transparent, reliable and are focused on always improving results.

Are there any areas for improvement or something they could have done differently?

Nothing specific

BACKGROUND

Please describe your company and your position there.

Co-founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign?

develop digital marketing strategy

What were your goals for this project?

we wanted to establish effective marketing campaigns and improve our conversions as well as seo

SOLUTION

How did you select Codedesign?

internet research

Describe the scope of their work in detail.

they help us out with a team of specialists and in weekly meetings, we discuss their work, goals,...

What was the team composition?

initial involvement of the business owner (as well as occasionally to refine the overall strategy), organic search expert, design team, ppc expert, project manager,...

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

too early to tell but we feel like we are making significant progress

How effective was the workflow between your team and theirs?

They are super friendly and are flexible in using project management software that we have been using. the same is true for our communication channels.

What did you find most impressive about this company?

I like that they do not just provide us with a fixed team but, depending on what we need, they add other people who specialize in what we currently need.

Are there any areas for improvement?

none other than cloning some of the team members to be able to work more with them

BACKGROUND

Please describe your company and your position there.

Insurance company with over 1BN revenue. I work as Head of Brand & Communication.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign, and what were your goals?

We hired Codedesign for lead acquisiton for niche insurance products, where we wanted to have an agency that could implement a detailed and comprehensive campaign.

SOLUTION

How did you select Codedesign and what were the deciding factors?

We selected Codedesign based on their expertise in managing lead acquisition campaigns.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Building effective landing pages and a performance marketing strategy, evolving PPC, GDN, Paid Social, Retargeting, etc. Turn key project.

How many people from the vendor's team worked with you, and what were their positions?

3 to 4. CEO, Account, Specialist,

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project had a positive ROI. We're very satisfied with Codedesign's attention to detail and relevant insights.

Describe their project management style, including communication tools and timelines.

Very direct feedback with clear reports and insights.

What did you find most impressive or unique about this company?

Professionalism, strategy and detailed implementation

Are there any areas for improvement or something they could have done differently?

No, the objectives were accomplished.