DigitInk Marketing Agency

BACKGROUND

Please describe your company and position.

I am the Sr. Engineering Manager of VGS

Describe what your company does in a single sentence.

Financial Services Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DigitInk Marketing Agency to accomplish?

• We hired DigitInk Marketing Agency to lead our online presence and drive leads for our financial services company. They successfully built a strong digital strategy, which dramatically increased our website traffic and customer engagement. Their expertise in digital marketing was evident, delivering results that exceeded our expectations.

SOLUTION

How did you find DigitInk Marketing Agency?

Clutch Site

Why did you select DigitInk Marketing Agency over others?

• Good value for cost
• Company values aligned

How many teammates from DigitInk Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our experience with the digital strategy firm was exceptional. Carefully designed and executed a comprehensive digital transformation program including website optimization, SEO, content creation, and social media management Key deliverables included a redesigned website, improved search engine rankings , interesting content, and strong social media. Their expertise dramatically increased our online visibility and customer engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The digital strategy company significantly boosted our online presence, resulting in a 30% increase in website traffic and a 20% rise in conversion rates. Their expertise truly paid off for our financial services firm.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The management of the digital strategy firm was exceptional; All deadlines were met and deliveries were made on time. The response to our financial services company needs was phenomenal.

What was your primary form of communication with DigitInk Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most impressive was the digital strategy firm’s ability to create customized solutions for our financial services needs. Their knowledge shines through.

Are there any areas for improvement or something DigitInk Marketing Agency could have done differently?

DigitInk Marketing Agency exceeded our expectations in digital strategy. However, greater transparency in reporting and quicker adaptation to market changes would enhance their service for a financial company.

BACKGROUND

Please describe your company and position.

I am the Founder, CEO of WiseCap Equipment Financing

Describe what your company does in a single sentence.

Financial Services Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DigitInk to accomplish?

• We hired DigitInk to provide a digital strategy for our financial services sector. Their knowledge exceeded our expectations. Increased web traffic, improved lead generation and better ROI were tangible results.

SOLUTION

How did you find DigitInk?

Referral

Why did you select DigitInk over others?

• Good value for cost
• Company values aligned

How many teammates from DigitInk were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our finance department engaged a digital design firm to create a comprehensive redesign. Their scope covers SEO optimization, PPC campaigns and website overhaul. Key deliverables included increased web traffic, increased ROI, and a user-friendly website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our financial firm's partnership with the digital strategy company yielded impressive results: 30% boost in online engagement, 25% growth in lead generation, and a 20% increase in conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The digital strategy company provided excellent project management. Delivery was always on time and our specific needs were met well. A top choice for financial services.

What was your primary form of communication with DigitInk?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The digital strategy company impressed us with their customized financial expertise, delivering impressive results. Their unique approach aligned perfectly with our business, providing exceptional benefits.

Are there any areas for improvement or something DigitInk could have done differently?

DigitInk elevated our online financial services and impressed us with their digital strategy expertise. But clear communication and will greatly enhance the experience.

BACKGROUND

Please describe your company and position.

I am the Director of Sparkle Home Cleaning Ltd.

Describe what your company does in a single sentence.

Sparkle Home Cleaning Ltd. is a cleaning company, providing domestic and commercial cleaning services in South West London and Surrey.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DigitInk to accomplish?

• Optimize Google Ads
• Help me find customers in specific areas
• Reduce Cost per conversion

SOLUTION

How did you find DigitInk?

Referral

Why did you select DigitInk over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from DigitInk were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I am partnering with Digitink for my Google Ads campaigns, and I'm genuinely pleased with the impressive results they've achieved. The scope of work they executed was comprehensive, and their dedication to reaching our goals was noteworthy. Key deliverables: 

• Campaign Strategy Development:
A detailed analysis of my business and industry. They crafted a Google Ads strategy that aligned with my specific objectives. 
• Keyword Research and Selection: They conducted research to add more relevant keywords that would drive valuable traffic to my website. This included identifying long-tail keywords to broaden the campaign's reach.
• Ad Copy Creation: Ad copy for the campaigns.
• Budget Allocation: Adjust budgets to allocate resources efficiently across campaigns, ad groups, and keywords. 
• Regular Reporting:
I receive detailed weekly reports that include key performance metrics like click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS).
• Ongoing Optimization: Continuously monitor the campaign's performance. 
• Dedicated Account Management: I have a dedicated account manager who promptly addresses my questions and concerns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 137% increase in sales 
• 22% decrease in Cost per Conversion 
• 55% increase in Conversion Rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Digitink exhibits excellent project management. They consistently meet deadlines, provide responsive communication, and demonstrate adaptability to our needs. Their proactive approach to problem-solving and transparent reporting built trust, and they always sought our input. Their client-centric mindset made for a highly successful Google Ads campaign, and we felt well-supported throughout our partnership.

What was your primary form of communication with DigitInk?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about this company was their responsiveness and adaptability. They consistently met deadlines, swiftly addressed our needs, and proactively identified opportunities for improvement. Their commitment to client success and transparent, collaborative approach truly set them apart in the digital marketing industry.

Are there any areas for improvement or something DigitInk could have done differently?

I don't have any feedback regarding that.

BACKGROUND

Please describe your company and your position there.

I am the co-owner of a physical therapy practice and company that delivers physical therapy solutions through a digital format.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitInk, and what were your goals?

We were launching a new online program that needed a marketing strategy and campaigns. We also were looking to drive more prospective clients to our physical practice.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for agencies that specialized in marketing online programs. When we initial talked to the marketing team we could feel their ambition and desire to help our business grow. They listened and asked great questions to really identify what our needs were.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

There were multiple projects that they were working on at once. First they were working to launch our online program. They started working on two platforms including google ad words and Facebook to drive leads to our landing page. They improved the layout and copy of our landing page and significantly increased our conversion rate. There have been a number of iterations for lead generation campaigns and all have delivered results.

The second project was to drive potential clients to our physical therapy practice. Through Facebook marketing as well as landing page design and implementation they have increased the number of leads we have had by at least 250%.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with a number of team members throughout our time with the agency. We have always had the same account manager and he has brought in different media buyers, copywriters, and designers throughout the process to work on specific aspects depending on their particular skill set.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have had a at least a 250% increase in qualified leads to our physical practice and increased the amount of new clients by at least 150%. Digit Ink has also successfully launched our new online program, given it direction, and a target audience.

How effective was the workflow between your team and theirs?

We have weekly zoom meetings to discuss progress. Beyond that the communication via email is daily and any questions that we have can be easily addressed. They are one of the best communicating agencies that we have worked with and this is all considering that our time zones are 7 hours apart.

What did you find most impressive or unique about this company?

They are really personal and easy to work with. Your success is their success and they take that very seriously. They really can handle all aspects of marketing, from strategy development to copy creation and implementation.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Our company provides business consulting services to SMEs, mainly projects including preparations of business plans and financial analysis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitInk, and what were your goals?

DigitInk has helped me with my consulting business and specifically with the Google Ads part. I was experiencing difficulties with the profitability of my business and I was willing to boost my consultations via Google Ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was searching for digital marketing agencies, asking for offers and DigitInk gave me the best offer, because they’ve promised a money-back guarantee if they don’t increase my current leads. I believed in their knowledge and I am thankful of this decision of mine.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They’ve started researching my competitors, past campaigns and the market. It took around 2-3 weeks and then they’ve implemented the results into the new campaigns. At first the results weren’t great and I started asking questions, but they assured me it’s all right. After one more month we started seeing leads increasing and their price - dropping.

How many resources from the vendor's team worked with you, and what were their positions?

I was in a close collaboration with Teodora and Daniel.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

340% increase of the leads and almost twice cheaper.

How effective was the workflow between your team and theirs?

5/5, I would say. They were very flexible.

What did you find most impressive or unique about this company?

They are not implementing always the same strategy for each of their clients and hoping that it will work. These guys do the work, analyze everything and only after being sure that this is the right approach - they implement.

Are there any areas for improvement or something they could have done differently?

No, not really.

BACKGROUND

Please describe your company and your position there.

Sales channel development manager for Bulgaria and Romania.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitInk, and what were your goals?

The Consulting program - "Online Marketing" had to be conducted by experts in the field and we chose DigitInk to help us achieve our goals. They consulted our car dealer on the following: How to create awareness, generate and attract high-quality traffic, ensure, effective data collection, and further consistent lead nurturing.

Also, how to focus on generating more leads from online channels by enabling professional Online Marketing planning, Online Campaign Management, and professionalizing Social Media Marketing. Last but not least, setting up local online KPIs and web analytics to measure and analyze online performance.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were suggested to us by the agency which is providing the Consulting programs to us. We liked them right away because they are young and motivated professionals that know their field of expertise. Additionally, they are open-minded and ready to adjust to your specific business needs depending on the industry you are in.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, they conducted a health check of our car dealer's online marketing activities in order to be able to focus on their pain points and respectively shape the next steps towards improvement. After that, they performed different actions together with our car dealer in order to increase the online leads, optimize costs/lead, and increase Social Media traffic.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with Daniel R. and Velizar M. who are both digital marketers focused on Sales, Facebook & Google ads, SEO, Content & Website creation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They provided tailor-made consulting services in a very professional and friendly manner.

How effective was the workflow between your team and theirs?

We stayed closely aligned and they have been very flexible and helpful. Also, they were proactively contacting us in case of questions or issues. A great collaboration overall!

What did you find most impressive or unique about this company?

They ask the right questions and provide the right argumentation why something needs to be done and what can be achieved by doing so. I find this very crucial.

Are there any areas for improvement or something they could have done differently?

Even though their experience in the automotive premium sector was not so extensive, they managed to get the specificities quite quickly. Overall we are very happy with the provided consulting.

BACKGROUND

Please describe your company and your position there.

Karoll JSC is licenced investment intermediary based in Bulgaria which offers a full variety of brokerage and trading services to our clients. I am one of the companies CEOs and a member of BoD responsible for brokerage services in international finansial markets

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitInk?

We hired DigitInk so they can help our business grow via Digital Marketing.

What were your goals for this project?

The goals of the project are:

• Grow the social media presence of Karoll
• Optimize the website (UX and SEOwise)
• Generate new leads
• Convert leads into paying customers

SOLUTION

How did you select DigitInk?

We selected DigitInk since they managed to show a lot of expertise in the field (all expects of Digital Marketing).

Describe the scope of their work in detail.

DigitInk are taking care of:

• The creation and execution of an Integrated Digital Marketing Plan
• Creating and optimizing Facebook&Instagram Ads
• Creating and scheduling content plans for Facebook, Instagram and LinkedIn
• Creating and optimizing Google Ads
• SEO of the website
• Landing page creation and optimization
• Community management
• Email marketing

What was the team composition?

Their team (Daniel, Velizar and Lyubomira) are working closely with me and the other collegues of the department. We are using Slack in order to coordinate the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes. They managed to increase the overall website traffic by 713%, by 652% the number of demo accounts opened, by 427% the number of real accounts opened and by 336% the organic traffic of the website.

How effective was the workflow between your team and theirs?

Communication with DigitInk is super easy and smooth. We don't feel like working with an agency, but more like with an internal digital marketing team.

What did you find most impressive about this company?

The thing that amazes us is the effort that they put into their craft. They are constantly looking for new ways to reach better results.

Are there any areas for improvement?

Overall, working with DigitInk has been great. The only thing that they could improve is their video creating skills. I believe a good video maker will help them a lot.

BACKGROUND

Please describe your company and your position there.

I am the Head of Finance at Hacker Paradise, the world's first remote work and travel community. We organize around the world trips for remote professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitInk?

We hired DigitInk to take over the execution of our digital marketing strategy.

What were your goals for this project?

We wanted to develop a new digital marketing strategy and grow our sales at a healthy rate.

SOLUTION

How did you select this vendor?

Our CEO was looking for digital marketers to take on the job and had pres-elected several vendors. DigitInk stood out with good research our industry, understanding of our business and a very professional and convincing proposal to improve the performance of our digital marketing efforts

Describe the scope of their work in detail.

DigitInk is a full-service digital marketing agency. They ran our social media marketing, Google ads, search engine optimization, Bing ads, landing page creation, email marketing, analytics and reporting, and content creation.

They came up with an integrated digital marketing plan that included analysis of our current advertising strategies, competitive research, website performance analysis and the creation and execution of the digital marketing plan.

What was the team composition?

I've worked closely with the two founders of the firm, Velizar and Daniel, who are the main force of the firm. I am not sure how many more people are involved

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning to work with DigitInk, they were able to increase the traffic to our website and grow our applications and sales. Their campaigns were received with good feedback from our target audience.

How effective was the workflow between your team and theirs?

The workflow with them has been great. They communicated directly with our Head of Marketing, always provided timely updates, reports and proactively raised issues and helped solve them. We communciated over Slack, Zoom and Email, but they always joined our annual team retreat to bond even more with the team, which was amazing extra service from them.

What did you find most impressive about this company?

They are super professional, hard-working and results-oriented. They get the hand of the business swiftly and quickly turn around underperforming channels with very well structured targeting, content and execution. They are detail-oriented and always willing to go the extra mile for their clients.

Are there any areas for improvement?

Nothing is ever perfect, but we were very satisfied with the results we achieved and the valuable business partner we got in the face of DigitInk.

BACKGROUND

Please describe your company and your position there.

Outpost is a coworking and Coliving network with properties across SEA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitInk?

We were looking to build a marketing plan for our events, coworking spaces, and most importantly coliving (hotel) rooms.

What were your goals for this project?

The goal were to create a funnel where we would first raise brand awareness for a millennial-focused audience and push them through a well thought out funnel to push them through to a conversion stage.

SOLUTION

How did you select this vendor?

I had been consulting for a separate company when I was placed in a meeting with them and realized what a smart and dedicated agency they were so I hired them myself.

Describe the scope of their work in detail.

Create social media and google campaign funnel as well as provided reporting, optimizations, and creative modifications in order to yield the best possible results for the CPA.

What was the team composition?

2 people, one leading Social Media and the other SEA.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we received incredible CPA results selling rooms for $40 CPA with 5x ROI. Really nice results.

How effective was the workflow between your team and theirs?

Effective especially as we battled opposite time zones. Consistent of weekly meetings and constant instant messaging.

What did you find most impressive about this company?

Their willingness and ability to pivot as our company goals shifted as well (sometimes weekly)... frustrating for us but they handled it nicely and professionally.

Are there any areas for improvement?

I would love to see portions of their reports evolve into a more forward thinking model with stats that are not only being “asked” for but other ones that may jump out as being important that the client may not see right away.