Impactable

BACKGROUND

Please describe your company and your position there.

Chief strategist at Who's Mailing What. WMW scans thousands of physical direct mail advertisements each month and identifies the key decision makers responsible for creating and managing these campaigns. WMW tracks more than 25,000 advertisers across multiple industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency, and what were your goals?

Our goal is to help direct marketers and direct mail service providers learn about our capabilities. We were seeking experts in Account Based Marketing and LinkedIn, since LinkedIn is our most effective new business channel.

SOLUTION

How did you select this vendor and what were the deciding factors?

We tried several onshore and offshore vendors previously. While some were good, none provided the full range of expertise we were seeking. Impactable offers not just LinkedIn services, but also manages other digital ad channels. Our biggest challenge was that we needed to activate our highly targeted custom audience we developed internally.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We use Impactable to manage LinkedIn ads, LinkedIn connection requests, as well as our full digital campaign strategy.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with the founder, as well as two other top team members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team identified a number of improvements that reduced our cost per demo meaningfully. In fact, we are so thrilled that we invested in their business.

How effective was the workflow between your team and theirs?

Impactable has well developed processes for each service they provide.

What did you find most impressive or unique about this company?

You can find LinkedIn connection management services. You can find digital ad campaign management services. It is very difficult to find a cost effective and highly skilled LinkedIn advertising management firm. And it is almost impossible to find one that does all of the above.

Are there any areas for improvement or something they could have done differently?

We like to be "hands on". They are still developing the software to allow clients to use their tools directly. But the early versions we have had access to look very promising.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency?

We needed a small team to help us manage LinkedIn Lead Generation for our client. We hired Impactable to create awareness and lead gen ads as well as to create and optimize campaigns in LinkedIn.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected them based on their expertise in LinkedIn. It was clear they had experience and a strong process. Their fees are also very reasonable.

Describe the project in detail and walk through the stages of the project.

This has been a long term engagement where we helped onboard Impactable to enable them to better understand our client and their audience. They came up with a methodical plan on what the approach should be.

Over time, the plan has been refined based on what's worked and hasn't worked as well as our client priorities. Impactable has been in charge of the execution of the plan as well as reporting.

How many resources from the vendor's team worked with you, and what were their positions?

We've interfaced with 1 senior member, however there may be other members working in the background.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Awareness and CPL numbers have been consistently strong.

How effective was the workflow between your team and theirs?

They've been very accessible and communication has been easy. They've also been available for client calls when necessary.

What did you find most impressive or unique about this company?

They got a strong process, but they were open to feedback and changed things if something wasn't working.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and your position there.

I'm the owner of a digital marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency?

We hired Impactable to build, deploy and manage ongoing LinkedIn paid advertising campaigns focused on driving sales and new leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

I initially found Impactable on Upwork. We had a great discussion, they understood our needs, and their pricing fit our budget perfectly. We decided to move forward using Upwork for the first few months and then after a very successful completion, we moved to a direct retainer with them.

Describe the project in detail and walk through the stages of the project.

Impactable was hired to create a LinkedIn paid advertising strategy for one of our clients, a wholesale book provider. Our goals were to

• generate new revenue from the platform
• acquire new leads in our marketing funnel.

We provided the copy/creative and Impactable executed the strategy, campaign creation/deployment and ongoing management, all while providing weekly progress reports with key insights and recommendations.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with Justin from Impactable as he was my main point of content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very satisfied with the results from Impactable's team. This was a first trial on LinkedIn for this client and they were able to begin generating revenue from the platform shortly after launching the campaigns, leading to a positive ROI and establishing a successful advertising model.

How effective was the workflow between your team and theirs?

Excellent. Couldn't be easier. We would provide the creative/copy, our main objectives and insights on our target audiences, and Impactable would get to work IMMEDIATELY. I was continuously impressed with just how fast they were able to deploy campaigns and anytime we requested an update or change, there was never any pushback and their team handled it flawlessly and in record time. It's rare to see an agency that works this efficiently and it was greatly appreciated.

What did you find most impressive or unique about this company?

Two components:

1. Their expertise with LinkedIn advertising. LinkedIn can sometimes be difficult even for the experienced digital marketer, but Justin and his team knew the ins and outs of the platform and algorithm better than anyone I've come across before. This knowledge consistently shined throughout the work they provided and was instrumental in leading our campaigns in the right direction. They truly are LinkedIn experts.
2. Response/Turnaround times: As noted earlier, we were blown away at how efficient they were. Anytime we needed to deploy a new campaign or make a change to an existing one, it was done incredibly quickly and without error. No pushback. No requests for additional time. I simply sent a request, Justin would reply quickly saying they were on top of it, and I knew it would be done right and also done fast. Their ability to do this time and time again was such a huge value add.

Are there any areas for improvement or something they could have done differently?

No. We were pleased with every facet of the services provided.

BACKGROUND

Please describe your company and your position there.

I am the founder of Pneuma Media. I lead our day to day sales activities which directly include our LinkedIn Strategy

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency?

I hired Impactable to help us with our overall LinkedIn Sales Strategy, from how to retarget customers with paid ads to our automated message sequences

SOLUTION

How did you select this vendor and what were the deciding factors?

I found this vendor through LinkedIn, and chose them because of their education first sales approach, and the systems and processes they had as a company which made everything smooth for us as a company

Describe the project in detail and walk through the stages of the project.

In short, we worked with Impactable to review our ICP, our messaging standards, our offerings as a company, and how they all fit together into a LinkedIn strategy. We talked about automation, and LinkedIn ads as well, and how those played in to the mix. From there, the Impactable team wrote our sales script to use for our LinkedIn messages. After approved by me, they set up the campaigns, and we were live! I worked with them for over a year, and their management of the projects were great.

I enjoyed getting updates and the easy access I had with their team.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with one account manager, and a few strategists behind the scene. Their team, to my knowledge, is large, but I liked the fact that their strategists/team members worked with me in a more 1:1 fashion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have quite a few inbound deals, which meant the engagement was VERY ROI positive. We also used Impactable's messaging elsewhere in our company and had great feedack

How effective was the workflow between your team and theirs?

It was very effective. Our team believes in async communication, and Impactable did a great job working with us in that fashion

What did you find most impressive or unique about this company?

Their speed and knowledge were impressive. Things happened quickly and effectively!

Are there any areas for improvement or something they could have done differently?

I don't really believe so. I knew exactly what I was getting when we hired them, and the deliverable, if anything, was better than what was pitched.

BACKGROUND

Please describe your company and position.

I am the Executive Director of Marketing of a risk and resilience services company.

Describe what your company does in a single sentence.

Risk and resilience services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Improve paid ad performance
• Run paid ad campaigns

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

Pricing fit our budget

How many teammates from Impactable were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped build our paid efforts. Handled the campaign creation and did a wonderful job providing insight and suggestions to improve the performance. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a 35% increase in CTR and a 10% increase in qualified leads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very communicative and make sure to hit deadlines. They kept our team on track and made sure we didn't miss anything. 

What was your primary form of communication with Impactable?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to analyze and understand the competition was very useful. Their suggestions helped up outperform our competitors. 

Are there any areas for improvement or something Impactable could have done differently?

Not really, the improvement opportunities were on our side, not theirs. 

BACKGROUND

Introduce your business and what you do there.

I'm a director at Relish. We provide AI-driven solutions that help enterprises manage third-party risk, validate data, and automate invoicing by enhancing existing enterprise systems. We serve major clients like PayPal, Apple, PepsiCo, Capital One, and others.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impactable?

We needed support handling the executional and managerial aspects of our LinkedIn advertising.

SOLUTION

What was the scope of their involvement?

Impactable provides analysis, reporting, and recommendations based on our LinkedIn ad account's performance. The team also provides creative deliverables in the form of copy, images, and headlines for our ads. Moreover, Impactable helps improve conversion measurement from our ad account to our CRM.

What is the team composition?

We've worked with 2–5 teammates from Impactable.

How did you come to work with Impactable?

We found Impactable organically on LinkedIn. We chose them because their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We started working with Impactable in June 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impactable's work has increased our brand awareness, engagement, and lead generation.

How did Impactable perform from a project management standpoint?

Impactable has always delivered on time. The team works fast and efficiently. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Impactable is very communicative. We've never been left wondering about the status of something.

Are there any areas they could improve?

No.

BACKGROUND

Introduce your business and what you do there.

Spiro.ai provides an AI-powered CRM platform designed for manufacturers and distributors, automating data entry, integrating with ERP systems, and delivering proactive sales insights to streamline workflows and boost sales productivity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impactable?

We needed to rebuild and scale a stalled demand generation engine to drive consistent, high-intent booked calls from the manufacturing ICP.

SOLUTION

What was the scope of their involvement?

Impactable provides us with LinkedIn ads management. The team has restructured our entire account, refreshed our targeting logic, and actively optimized our LinkedIn ad funnel. Regarding the core strategy, Impactable has separated thought leadership into a dedicated funnel to amplify my “anti-CRM” messaging without diluting our core conversion campaigns.

What is the team composition?

We work with Steven (Account Manager) and Tina (Account Coordinator).

How did you come to work with Impactable?

I found Impactable through an online search. I chose them over other options because they had high ratings, a great culture fit, and someone referred them to me.

How much have you invested with them?

Rather not say.

What is the status of this engagement?

We started working with Impactable in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impactable has successfully generated a record-breaking pipeline in 2025, scaling from $200,000–$400,000 per month in the spring to over $700,000 per month during the summer. Moreover, the team has established a consistent flow of Google Analytics-reported conversions. 
Our internal CRM data confirms that the majority of bookings are LinkedIn-influenced, with prospects frequently citing my posts as their primary touchpoint.In addition to that, Impactable has achieved record highs in reach and engagement (over 600,000 impressions) while maintaining a high LinkedIn-influenced call volume.

How did Impactable perform from a project management standpoint?

Impactable’s project management is good; the team delivers on time.

What did you find most impressive about them?

Impactable knows their stuff.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Williamsburg Therapy Group, a healthcare company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish for your business?

We needed to initiate a new business stream.

SOLUTION

What was the scope of their involvement?

Impactable has created content, LinkedIn ads, and copy for us. The team has also provided thought leadership.

What is the team composition?

We’ve worked with 2–5 teammates from Impactable.

How did you come to work with Impactable?

We found Impactable on LinkedIn. We chose them over other options because they had high ratings, a great culture fit, good value for the cost, and aligned company values.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with Impactable in November 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impactable has done a stellar job. We’ve seen a 20% increase in leads, visibility, and contacts.

How did Impactable perform from a project management standpoint?

Impactable’s project management is amazing. They’ve delivered on time.

What did you find most impressive about them?

Justin (Founder & CEO) is an amazing CEO. The team has been engaged and responsive from the jump.

Are there any areas they could improve?

There’s nothing Impactable could improve on.

BACKGROUND

Please describe your company and position.

I am the CEO of a solar panel installation firm.

Describe what your company does in a single sentence.

We provide licensed and insured installation crews for C&I Solar Projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• We needed a reliable paid strategy to generate qualified leads via LinkedIn that consistently convert to customers.

SOLUTION

How did you find Impactable?

Referral

Why did you select Impactable over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactable took ownership of LinkedIn Ad strategy and execution. They helped us segment the audience for targeted campaigns, drive traffic to the website, and set up retargeting accordingly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Lead Generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were very responsive and very professional.

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

They have the latest LinkedIn Ads strategy. They know the platform pretty well.

Are there any areas for improvement or something Impactable could have done differently?

They should offer a lowered tier pricing.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of consulting at Enautics. We offer Adobe Experience Cloud CX enhancement plugins.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish for Enautics?

We hired Impactable for awareness and trust-building.

SOLUTION

What was the scope of their involvement?

Impactable has conducted research on our target market with our assistance to build campaigns that will allow us to raise awareness, educate the market, and establish ourselves as an expert in that market. 
They’ve built top-of-the-funnel campaigns that will allow us to provide our content to our target audience so they can be educated on the various approaches to the problems we know they’re facing. Impactable has also created specific ads that address the pain points we’re looking to address.

What is the team composition?

We work with 2–5 teammates from Impactable.

How did you come to work with Impactable?

We found them on LinkedIn. We chose them because our company values aligned.

What is the status of this engagement?

We started working with them in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen over 1,000 companies view and follow the content or interact with it. We’ve also seen an increase in interactions, likes, and follows. We’re also tracking scheduled calls as a KPI.

How did Impactable perform from a project management standpoint?

Impactable’s project management is great. We primarily communicate through virtual meetings.

What did you find most impressive about them?

Impactable’s expertise is very good and fits exactly what we’re doing in a very unique niche. They’ve been able to adapt to what we’re doing sufficiently. They have a very well-designed framework. They provide excellent feedback on what they’re seeing in the industry, which has allowed us to pivot.

Are there any areas they could improve?

There’s nothing they need to improve.