farsiight

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company that makes products to help people meditate. We make different tools and practices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Farsiight?

We were looking to grow our digital marketing spend, specifically in Google Ads.

SOLUTION

What was the scope of their involvement?

We already had a good strategy for Google Ads, and we brought Farsiight on to help us refine the strategy, pinpoint the indicators that we should be following for success, and improve our return on ad spend. Their team researches keywords, competitors, and different trends that they see in our industry. We have monthly meetings to talk about our future plans and how they can help us move into those goals.

What is the team composition?

We have a main point of contact, and then we’ve worked with a few different account reps.

How did you come to work with Farsiight?

We found them through word of mouth.

How much have you invested with them?

For Google ads, they manage between $7,000–$10,000 a month for us. They are on a monthly retainer.

What is the status of this engagement?

It’s been over two years. We began working together around March or April 2018. They’re the longest-running Google partner that we’ve had. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our return on ad spend has increased. We’ve also increased our repeat orders. I’d say that across the board, we’ve gotten stronger in the different categories that we’ve explored with them. When they’ve named different categories of expansion, we’ve gone into them, and over the past two years, we’ve probably doubled within those categories.

How did Farsiight perform from a project management standpoint?

Farsiight is very clear and organized. They’re in Australia and we’re in Canada, but you can’t tell. They’re quick to reply to every email and Slack. We have a monthly phone call with them, and they email us weekly and monthly reports. They’ve been very good.

What did you find most impressive about them?

They’re a smaller team, so they definitely spend more time and attention on our brand. We’ve worked with really big agencies in the past, and we’d often be passed around to different account leads who didn’t know our product. Even though we’ve had a couple of changes to account managers, they all already know our account because the team is small and super keen to being on top of it. They make an effort for all of them to be on calls. When we do a video call, there are often 3–4 people on it.

Are there any areas they could improve?

Every time we ask for a change in reporting or any kind of improvement, they do it right away. There aren’t any gaps that I see in working with them.

Any advice for potential customers?

Have a really clear understanding of what your goals are.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and CEO of Felix an enterprise SaaS company targeting the construction and mining industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

We engaged Farsiight to launch a PPC campaign utilizing Google Ads & Google Display Network.

What were your goals for this project?

Noting that our competitors have deployed similar strategies using Google Ads, we wanted to compete in this space and capitalize on the available search intent for our solution.

Prior to engaging Farsiight, we split our team into specialised roles (SDRs, AEs & CSM) so the goal of the Google Ads campaigns was to increase the number of qualified conversations our SDRs were having each month.

SOLUTION

How did you select this vendor?

I had a prior working relationship with one of the founders and engaged them because of their specialisation and track record with other SaaS companies.

Describe the project in detail.

We were at ground zero for Google Ads and Display marketing so the initial part of the project was to build these campaigns from the ground up and launch. From that point forward, the directive to the team was to continue to scale up provided the CPA was on/under target.

What was the team composition?

Whilst Ben (one of the directors) was our main point of contact, we also worked in with Josh (other director & head of growth) and his team. Everyone who was assigned to our account was a respective expert in their field.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our goal in this project was to drive leads at or below our target CPA and enough volume to supplement our SDRs outbound efforts. Farsiight was able to quickly achieve this and the directive changed to scaling up the campaigns. As a result of their early efforts and our ongoing engagement with Farsiight, we are now able to lean on Google Ads as a reliable source of MQLs month on month for our SDRs. Worth noting that these are converting through to SQLs at a healthy rate.

How effective was the workflow between your team and theirs?

This is an area where Farsiight really shines. They created a group slack channel with our team and integrated this with their project management software. This created a live feed of events which gave us complete transparency over what was being done on a daily basis and made back and forth communication super easy. They act as though they are apart of the team.

What did you find most impressive about this company?

There were a few concerns I had with engaging an agency vs. hiring someone in house namely the level of understanding of our SaaS, responsiveness and speed of execution. Farsiight over-delivered on all of these fronts.

The entire team we worked with deep dived into our SaaS at the start and continued to immerse themselves in our solution throughout the engagement. We spoke with them most weeks often daily via slack, had weekly meetings and they moved fast to push out campaigns without sacrificing the quality of work.

Are there any areas for improvement?

Nothing to note.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a Saas business which provides software to health businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

We initially hired Farsiight to run our PPC campaigns - firstly just with Google Ads and then with Bing as well. More recently, we have expanded our contract to have them also run our social media advertising campaigns as well. (And I'm in discussions with them to work on another business unit.)

What were your goals for this project?

We had a large Google Ads account because we service many different professions and in different geographic locations. We had tried managing it ourselves and outsourcing this to individual contractors. We had some success with this, but our CPAs were too high and we felt like there was too much wastage.

SOLUTION

How did you select this vendor?

Farsiight approached us after finding out that we were looking for someone to help with our PPC advertising. We had a couple of interviews and then they reviewed our account and provided suggestions. Several others had also done this, but we felt that Farsiight provided the most insight and rigour to their approach.

Describe the project in detail.

We outlined our goals for the project and worked closely with the team to share our knowledge of the business. They were very proactive in getting the account structured and explaining their strategy every step of the way.

What was the team composition?

We work closely with the 2 founders and also their senior PPC consultant. We are also now working with their senior social marketing consultant.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have consistently seen our CPA's reducing over time, while our value of leads has increased.

How effective was the workflow between your team and theirs?

We agreed to meet every 2 weeks to discuss the account and the next steps required to make further improvements. The team always provide detailed reports and are extremely responsive to suggestions.

What did you find most impressive about this company?

Working with Farsiight is truly like having some marketing focused partners that we can rely on. I really appreciate that they are extremely proactive in thinking of new ideas to try. With every other vendor we deal with, it's always us pushing for improvements or making suggestions. This is not the case with Farsiight. They are also a team that I feel is very trustworthy.

Are there any areas for improvement?

No, nothing that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the founder and CEO of Australia's leading vendor management and marketplace platform for employers and recruitment agencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

They came onboard to help us execute our digital marketing strategy, creating ads, SEO, PPC, landing pages and a leads funnel

What were your goals for this project?

To acquire new business leads in a very competitive space

SOLUTION

How did you select this vendor?

The founders of the business were known to us as subject matter experts in this space with a particular understanding of marketplace dynamics.

Describe the project in detail.

We had been doing this internally so this involved the standard briefing and handover of what we had been doing to date and they made improvements on our processes, strategies and collateral

What was the team composition?

This was made up of subject matter experts: Account Managers, designers and PPC experts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A CPA of $160 was acheived which was a great result as our ATV is $2,600

How effective was the workflow between your team and theirs?

Very effective through Slack. They were always proactive and responded incredibly fast

What did you find most impressive about this company?

Speed, knowledge, results and just a genuine bunch of good people that are great to do business with

Are there any areas for improvement?

none

BACKGROUND

Please describe your company and your position there.

I am the CEO of Spot. We are a telehealth company that provides Speech Pathology services to Schools, Hospitals and Families all over Australia, and internationally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

Google Ads. Setting up CRM and sales management software for these (that we have now used and integrated into our sales management for all sales). Landing page development, Facebook ads.

What were your goals for this project?

Create more certainty and safety around company growth and maintaining client caseloads.

SOLUTION

How did you select this vendor?

We heard about Farsiight after they were recommended to us by another growth partner that we work with. The company recommended Farsiight's services and we looked no further!

Describe the scope of their work in detail.

We had numerous discovery meetings as I was "not ready" on numerous occasions due to rapid organic growth. The Farsiight team started to develop a plan for when I was ready to hit "go" and, the rest is history. I receive immediate project updates as well as monthly reports. We catch up in person at least quarterly to discuss RIO and vision for the future.

What was the team composition?

I've worked directly and very closely with at least 3 members of the team. 2 of the Founders, as well as another staff member who has taken on our project as her own.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are expecting huge long-term outcomes from this project, and for that reason we cannot yet see the full impact of the project (having only been partnering for 6 months). We are receiving almost 5 times more leads than before. The growth we've seen so far is huge.

How effective was the workflow between your team and theirs?

Very effective. Seamless.

What did you find most impressive about this company?

Easy team to work with. Trustworthy and fair. E.g. my project downsized rather dramatically so they lowered my original fee to match that.

Are there any areas for improvement?

Not that I have found yet! We are always working to improve our landing pages > but that is part of the continuous improvement process that I enjoy so much about partnering with Farsiight.

BACKGROUND

Please describe your company and your position there.

Our company helps eligible Australians apply for firearm licenses and access exclusive deals from leading suppliers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

FirearmsAustralia engaged Farsiight to establish an effective and affordable PPC campaign to attract site visitors and ultimately secure new business.

What were your goals for this project?

Our goals for this project were to establish effective and affordable PPC campaigns, attract more site visitors, secure new business and better understand our customers.

SOLUTION

How did you select this vendor?

FirearmsAustralia selected to work with Farsiight as our digital marketing service provider of choice because of their affordable pricing, proven track record and friendly service.

Describe the scope of their work in detail.

The overall scope of the initiative was to understand the search terms our customers were using within google search engines and A/B test numerous campaigns to affordably convert these customers. Farsiight held regular online meetings with FirearmsAustralia to provide feedback and deep dive into fortnightly results.

What was the team composition?

FirearmsAustralia's project was directly managed by Farsiight's management team and PPC experts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In our first month engaging with Farsiight, out topline revenue grew by almost $20,000. For the following six months, we continued to attract regular signups at affordable CPC. Farsiight assisted us in establishing methods for calculating our Customer Acquisition Cost (CAC) and provided suggestions outside of the scope of work to improve customer LTV which was later implemented by us.

How effective was the workflow between your team and theirs?

Farsiight's availability and communication were exceptional. Their systematic approach, friendly communications and transparency made for a positive experience.

What did you find most impressive about this company?

Farsiight exceeded our expectations on all fronts and earned our trust as a high performing digital marketing agency. Our company was most impressed with their hunger to achieve results and be 'on-call' for any questions throughout the entire process.

Are there any areas for improvement?

None come to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and president of Squid Socks. We make baby socks that stay on.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Farsiight?

We didn’t have any digital marketing to speak of whatsoever. It was a hole that we needed to fill. We needed a partner that understood that digital marketing isn’t in our wheelhouse.

SOLUTION

What was the scope of their involvement?

Farsiight focuses on Facebook Ads, Instagram, and Google Ads but they also improve our website for conversions. While their team mostly manages paid advertising, they also manage SEO services for us. Farsiight makes sure that we show up where we need to show up. Their team makes sure that all pieces of our digital marketing strategy are working together to maximize results for us. They direct digital marketing to improve the overall functionality and growth of our company.

What is the team composition?

We typically speak with two people from Farsiight. We’ve spoken with up to four individuals but two of their team members are our main points of contact. There are a couple of other people that work in the background.

How did you come to work with Farsiight?

Initially, we hired a Shopify expert to code and make our website work as well as it could. We worked with him for a long time so when we knew that we were in a place to hire a digital marketing company, we reached out for recommendations. We interviewed six different companies before we made our final decisions and ended up going with Farsiight.

How much have you invested with them?

We’ve spent around $25,000–$30,000 so far.

What is the status of this engagement?

We started working with Farsiight in September 2019 and work with them on an ongoing basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The most important result to address is the mostly recurring revenue (MRR) that we’ve experienced since working with Farsiight. Before we hired Farsiight, our average MRR was about $486. We've increased that average to $80,000 since bringing their team on board. We’re looking at an MRR growth of 16,400%. Being a small business, the awesome part for us is that we’ve managed to remain profitable. On average, we experience a 300% ROI.

How did Farsiight perform from a project management standpoint?

We have a weekly call with the project manager. They’re incredibly communicative, detailed, and punctual. They’re thorough and never make us feel rushed. There are a lot of metrics that we might not necessarily grasp right away, and Farsiight takes the time to answer all of our questions.

What did you find most impressive about them?

They’re kind people who execute their work thoroughly. At every weekly meeting, their team provides detailed reports so that we can see metrics and view processes behind the scenes. They give examples of best performing ads as well as ads that aren’t performing well to go through with us so that we can understand our performance. From there, we can improve our content. I can't say enough nice things about them. They blow me away as human beings, project managers, and as a company. I don’t know how to adequality put into words, how impressed I am with Farsiight.

Are there any areas they could improve?

We’ve already put processes in place to improve our visibility into the ads and copy that go out. We wanted to see the copy sooner so that we can give a bit more feedback on our end. Now, the content goes through a three-step process to make sure that we’re on board with the wording or can provide final tweaks before it hits the website.

Do you have any advice for potential customers?

At first, the price point is hard for a lot of people to digest when it comes to digital marketing, especially if you’re a small company like us. We held off a lot longer than we should've because we didn’t know if digital marketing was a worthwhile investment. Do your research. We interviewed six different companies and set aside a certain amount of funds to use for dabbling in these services. Also, know that it will take time to see results, build traction, and get a good idea of areas for improvement.

BACKGROUND

Introduce your business and what you do there.

Our organization TruckIt.net is a freight marketplace. Basically, we’re a matchmaking service between consumers looking to move products with providers of transport services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Farsiight?

We were looking to increase revenue and profit through paid search campaigns.

SOLUTION

What was the scope of their involvement?

Farsiight had a broad range of knowledge and came in with a good experience level that exceeded our abilities with paid search. They understood the marketplace which isn’t a typical e-commerce store. Their team understood the challenges of bringing the two sides of the market together to actually make a transaction. They analyzed and identified points to turn our business around quickly. Now, Farsiight runs all of our paid campaigns and comes up with ideas. In particular, their team has supported our Google AdWords and BingAds efforts.

What is the team composition?

There are four people on their team who have worked across our campaign.

How did you come to work with Farsiight?

We operate in a similar industry as some of their other clients. They identified us as a business that their team could help so Farsiight approached us. Their team had marketplace knowledge, which was a key interest of mine. They were approachable and there was an instant click between the type of personalities their team had and the people I wanted to work with.

How much have you invested with them?

We’ve spent about $20,000 on their services.

What is the status of this engagement?

We started working together in March 2019 and we’re still collaborating.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Farsiight has been great. Their team was able to grow our business with their range of experience. We’ve measured all of our return on ad spend using standard tracking tools such as Google Analytics and Google AdWords. Our goal has been to profit as well as to grow and the results of their efforts have been very good.

How did Farsiight perform from a project management standpoint?

We’ve used the phone, face-to-face meetings, and instant messaging tools to communicate. It has been easy to get a hold of the Farsiight team. They've always picked up the phone when I’ve called. Their team has come up with suggestions, so we don’t need to drive them.

What did you find most impressive about them?

They’re good people. When I made the decision, it was more about the people than knowing their ability. The two founders—who we originally engaged—are top people. They were aligned with my perspectives beyond the PPC campaigns. Their team has been motivated about growing their own business as well, so they’ve been a good fit.

Are there any areas they could improve?

No, certainly not at this stage.

Do you have any advice for potential customers?

No, I’ve found that Farsiight has been on top of the project.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for a software startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

We chose Farsiight to help us develop and grow our PPC campaigns through GoogleAds.

What were your goals for this project?

Increase the quantity and quality of leads. Improve SEO on landing pages.

SOLUTION

How did you select this vendor?

We were reached out to by Ben after posting an ad on a forum. At the time, we were on the verge of committing to another vendor, but we were really blown away by our initial call with Ben/Josh. They were extremely prepared, had done their research, came with a strategy, and answered all of our questions.

Describe the project in detail.

Farsiight helped build, launch, and oversee our GoogleAd campaigns - both on web and mobile.

What was the team composition?

I worked primarily with Ben & Josh.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a significant increase in leads and of greater relevance to what we offer

How effective was the workflow between your team and theirs?

Extremely effective. We're extremely pleased with the work put in.

What did you find most impressive about this company?

Every step of the way, Farsiight demonstrated the utmost professionalism, was attentive to all our needs, and adapted to any changes or ideas that we threw into the mix. They always delivered on schedule, were highly knowledgeable, and had great communication.

Are there any areas for improvement?

No, highly recommend to anyone.

BACKGROUND

Please describe your company and your position there.

PlantMiner.com.au, Australia's largest online construction marketplace. I am the General Manager/Head of Sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Farsiight?

We were looking for an expert to take on our paid search. We were aware of the value that we were losing however didn't have the expertise in house to identify the areas or formulate then execute a strategy.

What were your goals for this project?

We wanted inbound leads to stimulate both side of our online Marketplace.

SOLUTION

How did you select this vendor?

We have had access to a number of potential partners however none understood our business requirements like Farsiight. It was a relatively simple decision once meeting with Ben and Josh, their insight and professionalism are hard to find in the industry that is prone to some cowboys.

Describe the project in detail.

Overhaul our online strategy, advise best approach, optimise, measure and continue to optimise.

What was the team composition?

We dealt with both Ben and Josh, the two co-founders.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over a two year period, Farsiight increased conversion rate by 65%, increased conversions by 26% and decreased cost per conversion by 18%. Not only did all critical metrics improve over the period, but they were done so in an increasingly competitive market which saw a 34% increase in cost per click.

How effective was the workflow between your team and theirs?

It's been great. We communicate in face to face meetings, via email and have a dedicated Slack channel. The guys are very accessible and responsive.

What did you find most impressive about this company?

They have a very impressive knowledge of the digital marketplace. Frequency and levels of communication They feel like a partner not an outsourced resource

Are there any areas for improvement?

None that I can identify.