WebFX

BACKGROUND

Please describe your company and position.

I am the Manager of Member Engagement Team

Describe what your company does in a single sentence.

We are a group purchasing organization to help independent dentists and dental practitioners save on their dental supplies, services, and equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase number of sales leads and members for our company

SOLUTION

How did you find WebFX?

Referral

Why did you select WebFX over others?

Referred to me

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX provided SEO services, CRO services, social media marketing on Facebook, Instagram and LinkedIn, PPC advertising and more. They also assisted when we updated our website and provide ongoing support in website and social media design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth in website traffic, increase in membership leads/sales, increased engagement on company social media pages

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX maintains a content calendar which is consistently delivered upon in a timely manner. They also maintain a regular series of meetings of reporting to help regularly alert us of progress. 

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are willing to assist us even when things are slightly outside of their assigned tasks. For example, when our company Facebook page was hacked, WebFX played a huge role in helping us regain access to our page. 

Are there any areas for improvement or something WebFX could have done differently?

I do feel that sometimes they are a bit salesy and push strategies that are not likely to have a beneficial impact on our individual company. 

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Acuren

Describe what your company does in a single sentence.

Acuren is a leader in the NDE/NDT, Inspection, and Engineering space for industrial needs across a wide variety of sectors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase Leads
• Optimize our website
• Run successful paid ads

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from WebFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought on WebFX to be our digital AOR, helping in a myriad of ways, but can be condensed to three main areas:

1. SEO - Acuren's website was (is) in dire need of SEO optimization. Our package with WEBFX includes several optimizations each month, and the team works on them proactively and in the background. They are also available for any one-off projects, any questions, or any strategy talk.
2. Paid Media - We utlize WebFX primarily for PPC, but they also do display and social for us as well. Our PPC metrics have only improved MoM since bringing them on board.
3. Website development/optimization - We have an in-house web manager who is capable of development, but we have utlized WebFX for more in-depth projects, such as redesigning our main navigation and homepage.

Our main goal for FY 2024 is to increase our leads 25% YoY.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Oue website traffic in general has increased since onboarding (June '23), particularly our organic traffic.
• Our leads have steadily increased MoM.
• Our PPC clicks, conversions, and CPL have all improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX is very responsive and always happy to hop on a call if necessary. Initiatives are well communicated and delivered on time.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The sheer level of competency across many digital facets and the number of experts they have readily available. Their platform is extremely built out with a ton of features and functionality.

Are there any areas for improvement or something WebFX could have done differently?

Not that I can think of at this time

BACKGROUND

Please describe your company and position.

I am the Owner/ CFO of a dental company 

Describe what your company does in a single sentence.

dental office

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Drive New Patient Phone Calls
• Web/Online Presence
• Organic Search Result

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• Great culture fit
• Company values aligned
• Enthusiasm for my vision

How many teammates from WebFX were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I have been working with WEbFx in some capacity for many many years.  Our first company was using Roadside Multimedia and we switched from their services to WebFx sometime around 2015 when we were not satisfied with their SEO support.  
WebFX was hired to build the site, optimize content, and "level the playing field" online.  We were a speciality dental practice and we wanted to created a feeling to the site that conveyed that we were different.  Katy was the team member who worked with us on all aspects of design, development, and optimization.  This included Blogs, Video, contact pages, review pages, google ads and photo gallery. 

In 2019, I again hired WebFx to building a web presence for our second office.  This was a very different dental office as had specific needs.  It was a start up and had no web presence at all.  WebFx built us a site and got us up and running. This was a smaller office and the focus would be more organic search results as opposed to the wider reach of the other office.
I believe the success of this website was driven by Blog entries and pages that addressed potential patient's financial concerns. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Monthly emails and review phone calls to highlight webiste growth, challenges and goals were very reliable.
• We measured SEO, Total Traffic, Top Organic Landing Pages, Actions Needed

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of the best things about working with WebFx is the sense of urgency with which changes, updates, and corrections are addressed.  Large changes are scheduled, however, when I found spelling errors or format errors, they were fix with a phone call. 

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I stayed with WebFX all these years because while it is a big company, I never got the corporate feel.  The team members I have worked with have always been very personable and friendly.  There is nothing more comforting than having the freedom to brainstorm without hearing  a sales pitch or corporate policy read to you at the conclusion.  WEbFx delivers very personalized service.

Are there any areas for improvement or something WebFX could have done differently?

My experiences with WebFX have been fantastic!  Through the years I have work with Katy, Carly and Megan. Katy and Carly were both very professional, measured, and a pleasure to work and meet with (vitually or on the phone).

Our current associate, Megan, is very sweet, however, I do believe she was not best suited to work with a client with long standing experience with WebFx and website developement and SEO.  She speaks VERY quickly and when we spoke, I often wondered if she was listening.  Because of this, I believe my engagment with her was limited as I did not really enjoy our meetings or conversations.  
Our primary source of communication was email, which is OK, but not optimal.  I believe with some training, Megan can be a superstar, however, she was not best suited for my office and regretfully, some of our investment was wasted do to lack of engagment on my part.

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a business services company 

Describe what your company does in a single sentence.

Our company manages parking.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Rewrite and Optimize our B2B pages.
• Paid Per Click Advertising.

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Great culture fit
• Company values aligned
• Amazing Sales Team

How many teammates from WebFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking for a company to help with on and off page optimization for our B2B webpages (Aprx 15 pages in total), blog writting/content creation, and PPC Google Ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall, we saw:

• an increase in keywords ranking on page 1
• an increase in keywords ranking
• all page content was updated
• 3 blogs were produced
• a list of backlinks was generated
• we have seen webtraffic increase dramatically yoy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ben, our account manager, has been amazing to work with. The WebFX platform makes it easy to track progress and communicate seamlessly. All deadlines were met on time.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The multidude of things you all can manage. We started just wanting some reporting and help with page copy, but quickly realized you all can help with so much more like our PPC and possible our Location Listing next. The fact that you all have so much going on yet stay on top of it all is a true testament to your dedication and organization.

Are there any areas for improvement or something WebFX could have done differently?

At this time, no.

BACKGROUND

Please describe your company and position.

 I am the Director of Marketing of a consulting company 

Describe what your company does in a single sentence.

We are a leader in the field of Industrial Hygiene and Occupational Safety. We specialize in the evaluation of exposures to chemicals, noise, vapors, hazardous materials, and biological contaminants, in your workplace and in our state-of-the-art Exposure Simulation Laboratory.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• PPC advertisement
• SEO development
• Website management

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX assists in: 

• development of Google PPC ad campaigns
• development of webpages to promote services
• management of backend of our website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen: 

• an increase of quality of our PPC leads
• an increase in SEO traffic to our website
• an overall roadmap for webpage development

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX holds monthly virtual meetings to review monthly report, provides email updates weekly, and is available anytime we have reached out for last minute questions & needs.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The WebFX representatives assigned to our accounts are personable, do a great job of explaining terminology and trends, and they offer new ideas on how we can reach new audiences that fit for our industry.

Are there any areas for improvement or something WebFX could have done differently?

I do not believe so. They always think of creative ways to promote our business without being too pushy or salesy.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a healthcare company 

Describe what your company does in a single sentence.

Diagnosting imaging / radiology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Website redesign
• Local SEO
• SEO

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website redesign:

• Design
• web development
• WordPress development
• SEO content creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased page load speed
• higher/more organic traffic
• optimized web pages for SEO.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project was always on time, if not ahead of time. WebFX were super easy to work with! They employ people who clearly enjoy what they do. They were responsive, helpful, and always willing to help with additional questions. They assigned a project manager who you could always reach out to. It was like working with a team member, that's how good the experience was. 

What was your primary form of communication with WebFX?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love how WebFX are never pushy. They are not there to upsell you (though they have tons of additional services they offer). They are there to help you solve your own digital problems. The people who work there have a great work ethic: They are reliable, trustworthy, friendly, laid back, but always professional.

Are there any areas for improvement or something WebFX could have done differently?

No. I'm always delighted with their services, expertise, and communication.

BACKGROUND

Please describe your company and position.

 I am the Senior Creative Manager of a manufacturing company 

Describe what your company does in a single sentence.

We manufacture end of line strapping and wrapping systems  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• New website creation
• Optimize SEO
• Paid Google Ads and Management
• Paid Social media Ads and Management

SOLUTION

How did you find WebFX?

Clutch Site

Why did you select WebFX over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX continues to partner with us on an ongoing basis. Key deliverables include but not limited to: 

• web development
• web design
• SEO
• PPC
• Consultation
• Email Marketing
• Paid social media ads and management 
• ongoing web optimizations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great communication across the team and analytics and insights into how the website is performing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire team at webFX are really good communicators and receive feedback well. They are always willing to hear us out and come to us with solutions. We have never had a problem with time management, and their response has always been prompt. 

Projects are managed in a professional and organized manner that puts us at instant ease. Our project manager is always available when we have specific questions and requests, and we have regular monthly meetings to keep us all on the same page and digest the previous months' analytics/insights/progress. Action items are always in view for everyone, and goals are regularly achieved on time. If something unexpected crops up, we are informed, and a new action plan is set in place.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am always impressed by the knowledge the entre team has. You can tell there is a culture of learning and an attitude to gaining and sharing experiences to benefit all. Anyone we have worked with is always willing to learn something new. WebFX's biggest asset is that they continue to seek out the latest and greatest, and are able to take on increasingly diverse tasks/projects within web development, marketing and all that intails. A one-stop shop, so to speak.

Are there any areas for improvement or something WebFX could have done differently?

I think it would be of great value if the team were able to take on more globally-minded projects. They are great when it comes to within the USA, But were not able to help us out with a global website this time around.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Portadam

Describe what your company does in a single sentence.

Experts in temporary cofferdams, temporary water storage and temporary flood protection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Website redesign with enhanced UX
• SEO

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Rea-world references

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Custom WordPress Website Redesign Planning and Project Management:

• Information architecture, requirements analysis, site planning, project plan and project management
• Kickoff teleconference to establish sitemap and content flow
• User interface design strategy and layout of website sitemap
• Up to 100 static web pages Design Elements
• Creation of two prototype mock-ups for home page based on client direction and web strategy
  • Refinements to selected home page prototype
• Creation of up to 3 inner page prototypes 
  • Refinements to inner page prototypes
• Up to 3 interactive site elements 
  • Homepage slider, carousel, lightbox, parallax scrolling, expandable content, customized Google Map, image hover effects, tooltips, expandable quick contact form or video background 
  • Up to 10 hours included for these items
• Branding is needed to begin the design process 
  • Changes to branding after prototype creation/during the build would be completed billable at a rate of $150/hour 
  • Changes to branding will impact the timeline. Updated timeline will be provided by the project manager 

Responsive Design:

• Framework will support optimum viewing on all standard devices 
  • Building and designing in a fluid grid follows Google's best practices for responsive designs 
  • Fluid grid: 
    • Uses relative units like percentages instead of fixed-width units like pixels
    • Uses media queries to modify the design in ways that suit different screen sizes 
    • A fluid grid is ideal for creating a consistent user experience, as mobile users do not want to see pared down content, they just want to see content displayed in a better way
• Tablet prototypes
  • tablet prototype will be based on approved home page prototype 
  • Refinements to tablet homepage prototype 
  • Creation of one homepage prototype for tablet device 
  • Creation on one inner page prototype for tablet device
• Mobile Prototypes 
  • Mobile prototype will be based on approved home page prototype 
  • Refinements to mobile design prototype 
  • Creation of one prototype mock up for mobile device (based on approved home page prototype) 
  • Creation of one inner page prototype for mobile device
• Navigation of website changes on a mobile device, tablet device, etc.
• Responsive typography used
• Calls to action will shift/prioritize based on user's device o WebFX will analyze Google Analytics traffic to determine proper calls to action on mobile and tablet devices
• Pages will be programmed to maximize load speed
• Site will be stress tested using loadimpact.com 

Content:

• All content for the site provided by the client 
  • Creation of copy outside of the scope of this project unless it has been scoped out as part of the SEO optimization
• Existing website content will be moved over to the new website during the redesign process 
  • If new or additional content is needed, this will be added to the website post-launch

Standard Blog:

• Wordpress blog module installation
• Design will match the existing website (no prototype included)
• Information architecture
• Prevention of duplicate content
• Set up of blog search
• Creation of pagination
• Includes post archive
• Plugins: Up to 4 SEO plugins
• Limited to WordPress technical tweaks
• Functionality set up to require post comment approval before publishing
• Import of existing blog posts and categories (if applicable) 

Misc. Elements:

• Photo/Video Galleries 
  • Including up to 50 photos and videos initially. The client can add unlimited photos and videos after launch.
  • Up to 2 galleries are included. Ability to set up multiple galleries after launch 
  • Photos can be tagged into multiple categories or galleries. Up to 5 categories included. More categories may be added after launch. 
  • Clicking an image thumbnail opens it in a full[1]size lightbox where the user can click through a slider of the images and/or videos in that gallery or category 
  • Ability to add captions and titles to images/videos 
  • Videos/images may be intermixed in gallery layout 
  • Clients have the ability to order media in a custom order 
  • Ability to change the layout to a grid layout or a staggered "masonry" layout on an options page 
  • Gallery will be styled to match the website design 
  • For optimal site performance, images need to be optimized by size or format
• Library/Newsroom Template 
  • Template will match the redesign website
• No prototype included 
  • Ability to add image for each resource
  • Ability to link resource to PDF or innerpage on the site
• Gated Resource Section
  • Allows your clients to access private pages on the site via a unique username/password 
  • When a new user registers/logins in, they will see webpages that unregistered users cannot 
  • Username/password page prototype (very minimal design; will match form styling) 
  • Pages that registered users will see will match the client's main website; no additional styling/design time is included 
  • Exception: Creation of sub-navigation (if necessary) to allow users to navigate through members-only pages
• Setup of Google Analytics website tracking code, statistics, reporting and metrics 
  • Setup of goals to track mobile and tablet viewers
• Mega menu navigation (if desired) 
  • Up to 6 navigation panels with 2-4 rows per panel and up to 60 total menu items 
  • One widget can be included in each panel (ex. featured product, call to action, contact information, etc.)
  • Navigation can include a mix of mega menu panels and basic dropdowns
• Facebook posts or Twitter tweet feeds integrated into website (if desired)
• Social Media linking to Facebook, Twitter, YouTube, Instagram and LinkedIn
• Newsletter signup (if newsletter desired)
• Testimonials module and scroller (if desired) 
  • Client can add unlimited after launch
• Contact forms will be setup to email an individual (or group of individuals) directly using PHP mailer
• Salesforce Integration 
  • Recreate 3 forms total in CF7 
  • Map all forms to Salesforce and test 
  • Quote doesn't include changes to the forms 
  • Styling will match the redesigned site
• All contact forms are setup for conversion tracking
• All contact forms will be stored in MarketingCloudFX for lead analysis
• A CAPTCHA will be implemented to reduce spam 

Content Management System:

• Use of WordPress CMS
• Secure online web-based administration with secure backend login
• Completely online HTML WYSIWYG Editing (What You See Is What You Get) to markup page content w/ ability to embed YouTube videos
• Upload images, flash, video, or documents directly into your content
• Image manager and ability to add news feed
• Ability to Add/Edit/Remove web pages or web page content
• Setup of templates for website front end aesthetics
• Website previews and HTML code view availability
• CMS custom page types
• Setup of XML sitemaps for faster search engine indexation
• Administrator and user CMS management documentation
• 2 hours training on CMS administration included
• Software License: Open source - No current or future software license cost 

Website Launch:

• Testing and deployment
• 15 days of post-launch support included

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project schedule was better than estimated for each set of deliverables. Website is functioning as expected.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their process is very systemetized and the dedicated project manager and account manager were always prompt to respond.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the depth and expertise of their team members. How they are very up-to-date on the latest technologies, algorithms and trends.

Are there any areas for improvement or something WebFX could have done differently?

Assigning a team member who resides several time zones away is not optimal. They were accommodating to our schedule but it there was a lag in communications at times.

BACKGROUND

Please describe your company and position.

I am the VP, Marketing Communications of a software company

Describe what your company does in a single sentence.

We provide customer experience management solutions including billing and payments, mapping, mobile apps, proactive communications, and AI solutions to some of the largest utility, insurance, and government entities across North America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase web traffic from key vertical industries
• Increase organic share of voice versus competitors
• Increase qualified sales opportunities from the website

SOLUTION

How did you find WebFX?

Referral

Why did you select WebFX over others?

• High ratings
• Great culture fit
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We are engaged with WebFX for PPC activities including Google Ad management, retargeting, and ABM ads and for SEO activities including techical SEO, link building, and copywriting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Traffic is up for key industries by 95% YoY
• Qualified demo requests are up 45% Y0Y

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project manager, Carly, is phenomenal. She takes the time to explain everything they are doing and let's us know when there are actions for us. She is extremely responsive and knowledgable.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is amazing to work with. They are a wonderful partner.

Are there any areas for improvement or something WebFX could have done differently?

They have so many tools at our disposal in their platform that it can difficult to know where to start. It would be nice if that was more user friendly. However, the team is always available to help point us in the right direction.

BACKGROUND

Please describe your company and position.

I am the Digital Strategist of an engineering company

Describe what your company does in a single sentence.

Our company manufactures remotely operated vehicles (ROVs) for underwater exploration and inspection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Improve Analytics & Tracking
• Increase SEO Leads
• Increase PPC Leads

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Market Research and Analysis: Conduct a comprehensive analysis of the underwater exploration and ROV industry to identify target audiences, competitors, and market trends. 
• Digital Strategy Development: Develop a digital marketing strategy tailored to our company's specific goals and budget. 
• Search Engine Optimization (SEO): Optimize the website for search engines to improve organic visibility. Keyword research and on-page optimization. Monitoring and reporting on SEO performance. 
• Content Marketing: Assist with research on high-quality, engaging content relevant to underwater exploration and ROVs, including blog posts, articles, videos, and infographics. Content calendar and publication schedule. 
• Paid Advertising (PPC): Plan and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads. Keyword research, ad copy creation, and budget management. 
• Analytics and Reporting: Regularly monitor website and campaign performance using tools like Google Analytics. Provide detailed reports with insights and recommendations. 
• Conversion Rate Optimization (CRO): Optimize landing pages and user journeys to improve conversion rates. A/B testing and analysis of conversion data. 
• Key Deliverables: Monthly progress reports, including website analytics, campaign performance, and key performance indicators (KPIs). Executed PPC campaigns with performance data. SEO optimization reports and keyword ranking updates. Conversion rate optimization recommendations. Updated digital marketing strategy based on evolving goals and market conditions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Website Traffic: A noticeable increase in organic and referral website traffic over time, indicating improved online visibility. 
• Lead Generation and Conversion Rates: A rise in the number of high-quality leads acquired through the website, along with improvements in conversion rates on landing pages or contact forms. 
• Revenue Growth: An increase in sales and revenue directly attributed to digital marketing efforts, including campaign-driven sales. 
• Keyword Ranking Improvements: Enhanced search engine rankings for targeted keywords, leading to more organic traffic from search engines. 
• Click-Through Rates (CTR) and Ad Performance: Improved click-through rates and ad performance in pay-per-click (PPC) campaigns, leading to more cost-effective advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WEBFX's project management was particularly impressive. They provided us with a well-defined project plan, which included timelines for each aspect of our digital marketing campaign. This clarity allowed us to have a clear understanding of what to expect and when. We found their adherence to deadlines to be reliable and dependable, which helped us stay on track with our marketing initiatives. Moreover, WEBFX was highly responsive to our needs. 

They maintained open lines of communication throughout the project, formally meeting on a monthly basis with email correspondence in between, promptly addressing any questions or concerns that arose. Their team was accessible and approachable, making it easy to discuss strategy adjustments, campaign performance, and any specific requirements we had.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive and unique about WebFX is their remarkable ability to comprehend the intricacies of our complex industry in a niche market of underwater exploration and remotely operated vehicles (ROVs). Even more impressive was their agility in adjusting strategies on short notice. 

WEBFX's team was not only adaptable but also proactive in responding to these changes. They would swiftly modify campaigns and strategies to stay aligned with our needs and the dynamic nature of our industry.

Are there any areas for improvement or something WebFX could have done differently?

At this time, I'm genuinely satisfied with WEBFX's services, and I can't think of any areas for improvement or anything they could have done differently. The open communication and performance of their team has continuously impressed us time after time.