MailChimp
Various CMS and e-commerce integrations, timezone segmentation
- $0 - $5000/mo.
- Free version
Made for:
Easily managing and creating campaigns using various templates
Not for:
Real-time analytics reports or extensive contact list segmentation
HubSpot
Blogging tool, browser plug-in curates data from any site onto social channels
- $200 - $2400/mo.
- Free trial
Made for:
Companies looking for a sophisticated all-in-one marketing automation tool that covers all areas of digital marketing: email, social media, landing page development.
Not for:
Small companies looking for a simple marketing tool.
Pardot
In-depth prospect tracking and list management
- $1,000 - $3,000/mo.
Made for:
Seamless integration with Salesforce CRM
Not for:
Extensive lead scoring or in-depth, customizable reporting and analytics.
Act-On
Intuitive, long-term lead nurturing
- $600 - $8,950/mo.
- None
Made for:
Lead and webinar management; integrated with WebEx and GoToWebinar
Not for:
Blogging, extensive content editing or coding novices
Constant Contact
Various template options based on occasion, social network integration
- $20 - $85/mo.
- Free trial
Made for:
Small businesses, nonprofits and franchises looking for an easy to use platform with extensive support and resources
Not for:
Demographic list segmentation or setting up various autoresponder options
Benchmark
Customizable, photo and code editor, browser extension adds images to library
- $10 - $4000/mo.
- Free trial
Made for:
Website and network secure campaigns
Not for:
Attaching files or a wide variety of email designs
ExpressPigeon
Customizable drag and drop templates, translates text into 60 languages
- $0 - $19.99/mo.
- Free version
Made for:
Nonprofits and small businesses looking for a simple email builder
Not for:
Over 2,500 subscribers
Marketo
Robust, Salesforce and Microsoft Dynamics integrations
- Pricing Unavailable
Made for:
Multi-channel inbound, event and search marketing
Not for:
Small businesses looking for a simple tool
Emma
Scalable, lead nurturing drip campaign platform, integrated with Survey Monkey
- Starting at $49/mo.
- Free trial
Made for:
Agencies, universities, franchises and nonprofits looking for ample and flexible email design options
Not for:
Small contact lists or inexpensive email marketing
GetResponse
Webinar creation and invitations, landing page creator and editor
- $15 - $799/mo.
Made for:
Powerful and easy automation features, list management based on receipient actions
Not for:
Extensive list segmentation, or companies looking for a free dedicated IP address.
Oracle Eloqua
Robust, real-time marketing results tracking
- $2,000 - $4,000+/mo.
Made for:
Integrating all marketing assets into one campaign and revenue tracking
Not for:
Managing fewer than 1000 contacts, SEO performance analytics, or short term plans
AWeber
Scalable, Raven Tools and content marketing tool integrations
- $19 - $149/mo.
Made for:
Sending unlimited emails or hosting RSS feeds in newsletters
Not for:
Sending videos through email, integrating with Google analytics
FreshMail
Collects offline data and email addresses with FreshForm App
- $0 - 1300/mo.
Made for:
Nonprofits, infrequent senders in need of a pay as you go plan, and companies with a set number of subscribers
Not for:
Over 100,000 subscribers
Adobe Campaign
Strong data segmenting, integrates into Adobe Marketing Cloud
- Pricing Unavailable
Made for:
Analyzing large amounts of customer and prospect data
Not for:
Simple campaign management or quick setup
SendGrid
Free mobile app, allows for dedicated IP Addresses
- $9.95 - $399.95/mo.
- Free trial
Made for:
Easy API integration and WordPress usersNot for:
Companies without a developer or designer
Infusionsoft
Broadcast email generator, built-in e-commerce module
- $199 - $599/mo.
- None
Made for:
Small businesses and setting up and managing e-commerce stores and activities
Not for:
Strong lead nurturing, social analytics or SEO capabilities
Campaign Monitor
Integrates with dozens of apps, including GetFeedback, MailSync and Lytics
- $9 - $899/mo.
Made for:
Agencies, nonprofits, entertainment and retail companies in need of extensive list and contact management features
Not for:
Extensive reporting, autoresponders or template options
ReachMail
Scalable, social media integration and tracking
- $0 - $599/mo.
Made for:
Extensive support and free training
Not for:
CRM integration, triggered autoresponders based on recipient actions or mobile-optimized emails
Maropost
Automatic list cleaning, integrates with 8Seconds for content optimization
- Pricing Unavailable
- None
Made for:
Enterprises and high volume email marketing
Not for:
Advanced list segmentation
iContact
Scalable, appointment-plus integration for appointment scheduling
- $11.90 - $369/mo.
Made for:
Companies looking for a tool with extensive support resources or Spanish-language email marketing
Not for:
Large companies with over 50,000 subscribers
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