2017 Reviews

Top Email Marketing Software

MailChimp Various CMS and e-commerce integrations, timezone segmentation

  • $0 - $5000/mo.
  • Free version
Made for:

Easily managing and creating campaigns using various templates

Not for:

Real-time analytics reports or extensive contact list segmentation

HubSpot Blogging tool, browser plug-in curates data from any site onto social channels

  • $200 - $2400/mo.
  • Free trial
Made for:

Companies looking for a sophisticated all-in-one marketing automation tool that covers all areas of digital marketing: email, social media, landing page development. 

Not for:

Small companies looking for a simple marketing tool. 

Pardot In-depth prospect tracking and list management

  • $1,000 - $3,000/mo.
Made for:

Seamless integration with Salesforce CRM

Not for:

Extensive lead scoring or in-depth, customizable reporting and analytics.

Act-On Intuitive, long-term lead nurturing

  • $600 - $8,950/mo.
  • None
Made for:

Lead and webinar management; integrated with WebEx and GoToWebinar

Not for:

Blogging, extensive content editing or coding novices

Constant Contact Various template options based on occasion, social network integration

  • $20 - $85/mo.
  • Free trial
Made for:

Small businesses, nonprofits and franchises looking for an easy to use platform with extensive support and resources

Not for:

Demographic list segmentation or setting up various autoresponder options

Benchmark Customizable, photo and code editor, browser extension adds images to library

  • $10 - $4000/mo.
  • Free trial
Made for:

Website and network secure campaigns

Not for:

Attaching files or a wide variety of email designs

ExpressPigeon Customizable drag and drop templates, translates text into 60 languages

  • $0 - $19.99/mo.
  • Free version
Made for:

Nonprofits and small businesses looking for a simple email builder

Not for:

Over 2,500 subscribers

Marketo Robust, Salesforce and Microsoft Dynamics integrations

  • Pricing Unavailable
Made for:

Multi-channel inbound, event and search marketing

Not for:

Small businesses looking for a simple tool

Emma Scalable, lead nurturing drip campaign platform, integrated with Survey Monkey

  • Starting at $49/mo.
  • Free trial
Made for:

Agencies, universities, franchises and nonprofits looking for ample and flexible email design options

Not for:

Small contact lists or inexpensive email marketing

GetResponse Webinar creation and invitations, landing page creator and editor

  • $15 - $799/mo.
Made for:

Powerful and easy automation features, list management based on receipient actions

Not for:

Extensive list segmentation, or companies looking for a free dedicated IP address. 

Oracle Eloqua Robust, real-time marketing results tracking

  • $2,000 - $4,000+/mo.
Made for:

Integrating all marketing assets into one campaign and revenue tracking

Not for:

Managing fewer than 1000 contacts, SEO performance analytics, or short term plans

AWeber Scalable, Raven Tools and content marketing tool integrations

  • $19 - $149/mo.
Made for:

Sending unlimited emails or hosting RSS feeds in newsletters

Not for:

Sending videos through email, integrating with Google analytics

FreshMail Collects offline data and email addresses with FreshForm App

  • $0 - 1300/mo.
Made for:

Nonprofits, infrequent senders in need of a pay as you go plan, and companies with a set number of subscribers

Not for:

Over 100,000 subscribers

Adobe Campaign Strong data segmenting, integrates into Adobe Marketing Cloud

  • Pricing Unavailable
Made for:

Analyzing large amounts of customer and prospect data

Not for:
Simple campaign management or quick setup

SendGrid Free mobile app, allows for dedicated IP Addresses

  • $9.95 - $399.95/mo.
  • Free trial
Made for:
Easy API integration and WordPress users
Not for:
Companies without a developer or designer

Infusionsoft Broadcast email generator, built-in e-commerce module

  • $199 - $599/mo.
  • None
Made for:

Small businesses and setting up and managing e-commerce stores and activities

Not for:

Strong lead nurturing, social analytics or SEO capabilities

Campaign Monitor Integrates with dozens of apps, including GetFeedback, MailSync and Lytics

  • $9 - $899/mo.
Made for:

Agencies, nonprofits, entertainment and retail companies in need of extensive list and contact management features

Not for:

Extensive reporting, autoresponders or template options

ReachMail Scalable, social media integration and tracking

  • $0 - $599/mo.
Made for:

Extensive support and free training

Not for:

CRM integration, triggered autoresponders based on recipient actions or mobile-optimized emails

Maropost Automatic list cleaning, integrates with 8Seconds for content optimization

  • Pricing Unavailable
  • None
Made for:

Enterprises and high volume email marketing

Not for:

Advanced list segmentation

iContact Scalable, appointment-plus integration for appointment scheduling

  • $11.90 - $369/mo.
Made for:

Companies looking for a tool with extensive support resources or Spanish-language email marketing

Not for:

Large companies with over 50,000 subscribers