2018 Reviews

Top Email Marketing Software - 2018 Reviews

Last updated Apr 2, 2018
  • MailChimp

    Various CMS and e-commerce integrations, timezone segmentation

    • $0 - $5000/mo.
    • Free version
    Made for:

    Easily managing and creating campaigns using various templates

    Not for:

    Real-time analytics reports or extensive contact list segmentation

  • Pardot

    In-depth prospect tracking and list management

    • $1,000 - $3,000/mo.
    Made for:

    Seamless integration with Salesforce CRM

    Not for:

    Extensive lead scoring or in-depth, customizable reporting and analytics.

  • Act-On

    Intuitive, long-term lead nurturing

    • $600 - $8,950/mo.
    • None
    Made for:

    Lead and webinar management; integrated with WebEx and GoToWebinar

    Not for:

    Blogging, extensive content editing or coding novices

  • Constant Contact

    Various template options based on occasion, social network integration

    • $20 - $85/mo.
    • Free trial
    Made for:

    Small businesses, nonprofits and franchises looking for an easy to use platform with extensive support and resources

    Not for:

    Demographic list segmentation or setting up various autoresponder options

  • Benchmark

    Customizable, photo and code editor, browser extension adds images to library

    • $10 - $4000/mo.
    • Free trial
    Made for:

    Website and network secure campaigns

    Not for:

    Attaching files or a wide variety of email designs

  • ExpressPigeon

    Customizable drag and drop templates, translates text into 60 languages

    • $0 - $19.99/mo.
    • Free version
    Made for:

    Nonprofits and small businesses looking for a simple email builder

    Not for:

    Over 2,500 subscribers

  • Marketo

    Robust, Salesforce and Microsoft Dynamics integrations

    • Pricing Unavailable
    Made for:

    Multi-channel inbound, event and search marketing

    Not for:

    Small businesses looking for a simple tool

  • Emma

    Scalable, lead nurturing drip campaign platform, integrated with Survey Monkey

    • Starting at $49/mo.
    • Free trial
    Made for:

    Agencies, universities, franchises and nonprofits looking for ample and flexible email design options

    Not for:

    Small contact lists or inexpensive email marketing

  • GetResponse

    Webinar creation and invitations, landing page creator and editor

    • $15 - $799/mo.
    Made for:

    Powerful and easy automation features, list management based on receipient actions

    Not for:

    Extensive list segmentation, or companies looking for a free dedicated IP address. 

  • Oracle Eloqua

    Robust, real-time marketing results tracking

    • $2,000 - $4,000+/mo.
    Made for:

    Integrating all marketing assets into one campaign and revenue tracking

    Not for:

    Managing fewer than 1000 contacts, SEO performance analytics, or short term plans

  • AWeber

    Scalable, Raven Tools and content marketing tool integrations

    • $19 - $149/mo.
    Made for:

    Sending unlimited emails or hosting RSS feeds in newsletters

    Not for:

    Sending videos through email, integrating with Google analytics

  • FreshMail

    Collects offline data and email addresses with FreshForm App

    • $0 - 1300/mo.
    Made for:

    Nonprofits, infrequent senders in need of a pay as you go plan, and companies with a set number of subscribers

    Not for:

    Over 100,000 subscribers

  • Campaign Monitor

    Integrates with dozens of apps, including GetFeedback, MailSync and Lytics

    • $9 - $899/mo.
    Made for:

    Agencies, nonprofits, entertainment and retail companies in need of extensive list and contact management features

    Not for:

    Extensive reporting, autoresponders or template options

  • Adobe Campaign

    Strong data segmenting, integrates into Adobe Marketing Cloud

    • Pricing Unavailable
    Made for:

    Analyzing large amounts of customer and prospect data

    Not for:
    Simple campaign management or quick setup
  • SendGrid

    Free mobile app, allows for dedicated IP Addresses

    • $9.95 - $399.95/mo.
    • Free trial
    Made for:
    Easy API integration and WordPress users
    Not for:
    Companies without a developer or designer
  • Infusionsoft

    Broadcast email generator, built-in e-commerce module

    • $199 - $599/mo.
    • None
    Made for:

    Small businesses and setting up and managing e-commerce stores and activities

    Not for:

    Strong lead nurturing, social analytics or SEO capabilities

  • ReachMail

    Scalable, social media integration and tracking

    • $0 - $599/mo.
    Made for:

    Extensive support and free training

    Not for:

    CRM integration, triggered autoresponders based on recipient actions or mobile-optimized emails

  • Maropost

    Automatic list cleaning, integrates with 8Seconds for content optimization

    • Pricing Unavailable
    • None
    Made for:

    Enterprises and high volume email marketing

    Not for:

    Advanced list segmentation

  • iContact

    Scalable, appointment-plus integration for appointment scheduling

    • $11.90 - $369/mo.
    Made for:

    Companies looking for a tool with extensive support resources or Spanish-language email marketing

    Not for:

    Large companies with over 50,000 subscribers

  • dotmailer

    Dedicated IP, tracks web behavior and customer data

    • $250+/mo.
    Made for:
    Magento, Salesforce and Microsoft Dynamics users
    Not for:
    Small businesses or extensive support