Greenhouse Marketing

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Tea Drops

Describe what your company does in a single sentence.

Our Tea Drops are bagless, loose leaf tea, pressed into a drop that is bold in flavor and easily allows you to make any cafe-quality tea beverage in just minutes, totally mess free.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Greenhouse Marketing to accomplish?

• Improve email revenue
• Elevate our creative
• Improve our flows

SOLUTION

How did you find Greenhouse Marketing?

Online Search

Why did you select Greenhouse Marketing over others?

• High ratings
• client referrals

How many teammates from Greenhouse Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Greenhouse stepped in while our in-house retention manager went on maternity leave. They easily transitioned and took over all email executions and site opt-in pop ups. They delivered about 10-14 campaigns a month during our time with them and improved some of our flows. They worked off of our marketing calendar and lead the work in creating the content briefs based on the calendar all the way through execution. They created and tested new segments, they A/B tested content and other things to optimize campaigns and updated flows to improve engagement, click through and conversion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quarter over quarter, our email revenue increased by 30%, they created winback campaigns that performed greater than goal, bringing back more customers to the brand, the updated flows that are starting garner greater engagement than the prior flows we had and we had many customers reach out and comment on the creative executions that they delivered, showing that customers were more engaged than before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always responsive and worked to make thoughtful recommendations. Everything was always delivered on time.

What was your primary form of communication with Greenhouse Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team was always trying to find ways to improve, hit the KPIs, and think outside the box to see what they could come up with. They were really flexible and were able to make last minute changes to things without any issues. They were very responsive and goal-driven.

Are there any areas for improvement or something Greenhouse Marketing could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing for RIND Snacks, am emerging snack brand in the CPG industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Greenhouse Marketing?

Our e-mail marketing efforts were good but we knew they could be stronger and wanted a partner to assist with direct day to day management of the strategy, content & design.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a friendly CPG founder highly recommend Greenhouse and thought their proposal was well done. Their pricing model was also reasonable compared to our revenue potential.

Describe the project in detail and walk through the stages of the project.

We were looking for a partner to give more daily attention to our e-mail marketing efforts, including better list segmentation, increased sending velocity, assist us with generating more content and stronger design capabilities.

How many resources from the vendor's team worked with you, and what were their positions?

I work directly with the co-founder Kerri weekly on strategy and receive creative and content for review via an online portal. The working process is easy and well done.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our e-mail marketing efforts have continued to grow and we are pleased with the month to month activity for this tactic.

How effective was the workflow between your team and theirs?

The workflow has been collaborative and easy to navigate with Greenhouse from the start.

What did you find most impressive or unique about this company?

I like that Greenhouse Marketing is a specialist in email marketing, they are very knowledgeable in this space and transparent about opportunities and how they feel they can best support our business.

Are there any areas for improvement or something they could have done differently?

At this time we are happy with the efforts and process that Greenhouse provides across the board.

BACKGROUND

Please describe your company and your position there.

I am the Owner of a jewelry company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Greenhouse Marketing?

We wanted to level up our marketing game through email + SMS. We had pieced together email + SMS prior to onboarding Greenhouse, our biggest pain point was TIME. As owners of a business it's hard to give the appropriate time and attention to all of the projects, we knew in order to grow we had to call in an expert. Insert Kerri and her team at Greenhouse.

SOLUTION

How did you select this vendor and what were the deciding factors?

Aaron met Kerri on a plane, he was impressed. We trust him and then we ended up falling in love with Kerri on our first call. She's so knowledgable, straightforward, and was not just an agency but she took interest and care in our business. We felt like Greenhouse was going to be a partner to us.

Describe the project in detail and walk through the stages of the project.

Ongoing email + sms marketing

How many resources from the vendor's team worked with you, and what were their positions?

Kerri (Co-Founder).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Kerri's helped us diversify our marketing (instead of relying on pesky ol' facebook) we own our growing community and customers through email + SMS. Since Greenhouse started, we've more than 2x'd our revenue on email, and 1.5-2x'd our SMS. Email + SMS now account for over half our monthly revenue.

How effective was the workflow between your team and theirs?

Communication is crystal clear between the bi-weekly calls, monthly recaps, notion, etc. They've got the workflow dialed.

What did you find most impressive or unique about this company?

The time and care they put into being our partners, they don't just phone in email series. Greenhouse is always working to optimize flows + campaigns and grows with you as the business grows.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO & Founder of Hanni. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Greenhouse Marketing?

We hired them for their email marketing services.

SOLUTION

What was the scope of their involvement?

Greenhouse Marketing provides us with email marketing support. They helped us create our email templates, automate our email flows, and come up with different campaigns based on our goals.

What is the team composition?

We worked directly with the founders of their company.

How did you come to work with Greenhouse Marketing?

It was through a referral.

How much have you invested with them?

We spent around $40,000.

What is the status of this engagement?

We worked with them from June 2021–May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We grew our email list and saw significant improvements in terms of open rate, CTR, conversions, and revenue. 

How did Greenhouse Marketing perform from a project management standpoint?

They were excellent in this regard. We used Notion for managing tasks and communicated mainly through Slack and email.

What did you find most impressive about them?

Their biggest strength is their flexibility and willingness to go above and beyond to meet our needs, especially our tight deadlines. In a nutshell, they did everything they could to help us succeed.

Are there any areas they could improve on?

No, they did a great job.

Do you have any advice for potential customers?

Don’t hesitate to rely on them — they’re real experts at what they do.

BACKGROUND

Please describe your company and position.

I am the Owner of Social Culture Art

Describe what your company does in a single sentence.

E-Commerce interior home decor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Greenhouse Marketing to accomplish?

• Brand growth/awareness
• Conversions

SOLUTION

How did you find Greenhouse Marketing?

Referral

Why did you select Greenhouse Marketing over others?

• Great culture fit
• Referred to me
• Company values aligned
• They treat our business as if it was there own

How many teammates from Greenhouse Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Greenhouse Has provided and still provides content strategy, email, sms and graphic design services. This team is industry leading in what they do and continues to bring in results. We have no intent on stop services ever. HIGHLY RECOMMEND!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website conversions
• Abandoned cart conversions
• Brand awareness
• Trust from customers
• True branding of our company and products

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Always on time
• Very flexible
• Spends extra time brainstorming new ideas
• Very well organized
• Extremely personable and reliable

What was your primary form of communication with Greenhouse Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

• Their email marketing designs and copywriting are excellent
• Extremely personable, fit in great with our company culture
• We treat each other like true business partners

Are there any areas for improvement or something Greenhouse Marketing could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of a beverage alcohol company and work with the team at Greenhouse to run our email and SMS marketing. They are FANTASTIC. Awesome design, great copy, very organized, and great with implementation and technical ability within various email and SMS softwares. We have seen revenues grow and retention improve greatly because of their efforts, strategy, and tactics. I highly recommend!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Greenhouse Marketing?

We had challenges with various carriers on the SMS side and they helped to navigate that flawlessly. We had challenges on email as well they were able to overcome!

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at previous clients and their analytics along with their design and copy capabilities.

Describe the project in detail and walk through the stages of the project.

We worked with them on Email and SMS

How many resources from the vendor's team worked with you, and what were their positions?

CEO and Strategist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Grew sales and conversion on every campaign

How effective was the workflow between your team and theirs?

Very effective!

What did you find most impressive or unique about this company?

We're impressed with their creativity and technical skills.

Are there any areas for improvement or something they could have done differently?

no they're great!

BACKGROUND

Please describe your company and your position there.

The Greenhouse team quickly understood our objectives and did a great job delivering results. Highly recommend them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Greenhouse Marketing, and what were your goals?

We were beginning to ship our product and needed a team with expertise in email marketing to convert existing pre-order customers and set up a funnel for new customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

Their design and overall content are very compelling.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through discovery and got in sync on our goals very quickly. From there the team at Greenhouse presented our team with the email flow, was quick to make adjustments, and always responsive to any questions.

How many resources from the vendor's team worked with you, and what were their positions?

Project manager and designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Above the average conversion rate.

How effective was the workflow between your team and theirs?

Greenhouse Marketing had a great workflow for a quick feedback loop.

What did you find most impressive or unique about this company?

Quick to understand our needs and over-delivers.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

We're an online and digital marketing firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Greenhouse Marketing?

We utilized Greenhouse to help manage and strategize our Email & SMS marketing campaigns. They handled content calendars, strategies, promotions, design, reporting and execution.

SOLUTION

How did you select this vendor and what were the deciding factors?

I hired Greenhouse based on their experience in the industry and their knowledge int he space. They have worked with range of clients similar to my clientele and understood the necessary needs for the tasks.

Describe the project in detail and walk through the stages of the project.

They worked with us in handling everything A-Z. We had scheduled calls that we discussed strategies, initiatives and goals for each project and brand that we hired them to take work with us on.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with their teams and appropriate parties on each brand.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They helped us create a strong email presence while boosting email revenue.

How effective was the workflow between your team and theirs?

It was very fluid and easy to collaborate with them on.

What did you find most impressive or unique about this company?

They are a small team and were very involved with us and our brands to ensure that we had the best support we needed. We were handled with care and each of our brands had appropriate focus on them.

Are there any areas for improvement or something they could have done differently?

None.