What evidence can you share that demonstrates the impact of the engagement?
A good benchmark for an e-commerce brand is that minimum revenue from email should be around 10%. In an average month, I've seen anywhere between 20%–40% in email revenue since working with Chronos Agency. The emails themselves look really good, and I’m happy with the content and the graphics.
Chronos Agency doesn’t just constantly send sales emails. Most of our emails are content-based and about our brand. They’ll write tips on how to improve health, relationships, or energy. So while they've done an excellent job in terms of revenue, they’ve even more impressively built our brand equity. Continuously engaging our audience is the most valuable part of their service. I’m using them now for more than one company, and they're doing fantastic on both.
How did Chronos Agency perform from a project management standpoint?
They handle everything to the point where I’m not currently involved in the day-to-day process. I haven't had to open Klaviyo in months. I've given them full creative control. Chronos Agency delivers good results without me having to think much about email marketing.
We have a Slack channel we use for communication. Once or twice I’ve seen them make a typo. I'll send them a screenshot and let them know. I've never had to reach out on any other platform in order to get an issue resolved. Chronos Agency operates out of Singapore but they get back to me as soon as possible. In terms of project management, I trust that they know better than I do. They adhere to my brand standards and allow me to focus on other tasks.
What did you find most impressive about them?
I like how flexible they are. I do a lot of digital marketing for other companies. Some customers ask me for email help as well. I’ve been able to leverage Chronos Agency to work with my clients. They're very flexible in terms of the financial side of our partnership agreements. They're willing to adjust their take to match what the client is giving me. The whole team is super nice compared to a lot of other agencies out there.
Are there any areas they could improve?
Honestly, no, I can't think of anything. It's been great so far.
Do you have any advice for potential customers?
Be prepared that bringing on an agency is basically having another arm of your business. Bringing on an email team can be costly. Make sure your customer base is primed to purchase products from emails and that your business is set up to get recurring purchases. Otherwise it’s going to be a waste of your money and your time. Set up the right way in order to make sure that you get the maximum value.