Chronos Agency

BACKGROUND

Introduce your business and what you do there.

I am a director at Kerotin Hair Care, primarily focusing on marketing efforts. That includes promos and email marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chronos Agency?

During the 2018 holiday season, we noticed that our email marketing performance was down. Our deliverability issues were decreasing and our list was growing, but we weren’t seeing results.

SOLUTION

What was the scope of their involvement?

They worked on increasing email deliverability, improving our open rates, and segmenting our email list. This allowed us to optimize who we were sending our emails to. After that, they constructed refined our automation tools. They also helped us put together SMS messaging and Facebook Messenger contacts.

It was a hands-off process on our end. They designed all the emails, developed graphics, and built landing pages. Their team took the lead in organizing campaigns.

What is the team composition?

We had a project manager/lead contractor that helped us coordinate our efforts and map out campaigns. We also had another person who worked on graphic design and ensured the graphics would go out on time. Josh (Owner, Chronos Agency) brought us on board. There were maybe other copywriters and people working under that team.

How did you come to work with Chronos Agency?

There’s a few Facebook groups and my business partner came across them. They were highly recommended in the e-commerce space. We looked around for different agencies and decided they were a good fit. Chronos Agency was proficient in Klavio, so we decided to move forward.

How much have you invested with them?

The total investment was $51,000.

What is the status of this engagement?

We started working in October 2018. The project ended in September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of revenue, we made $760,000, a great return on investment. There was a ton of work that went into that number. They were very good at sequencing emails to specifically target holiday sales. Their team expertly mapped out the entire process. When they send the email, it’s not just a single email, but a four or five-part series.

How did Chronos Agency perform from a project management standpoint?

The project manager was running day-to-day operations and managing the content. Everything was done with Google Suite products and Slack. We were able to track the progress as we were working on it. They were easily accessible and always open to conversation.

What did you find most impressive about them?

Chronos Agency was very willing to take the reins and take the lead on the project. They knew what we were asking and able to map everything out so we can focus on other parts of the business. Their team was also highly reliable. All work was completed on the timeframe we agreed upon. If there were any issues, they’d reach out and keep the lines of communication open.

Are there any areas they could improve?

During the process, we were restricting parts of our company, including our brand book and graphics. I think being able to organize the project a little better to improve clarity would’ve been helpful. We were also working in different time zones, which made it difficult to make changes in real-time.

I also thought the turnaround time on graphics could be a great faster. Sometimes we’d have the email ready, but we couldn’t send it out because the graphics were still in progress.

Do you have any advice for potential customers?

They know what they’re doing and they’re good at what they’re doing, so you should just have a solid brand mission from the beginning. Knowing which audiences you are targeting and being consistent from the beginning will help make everything else easier. Knowing what you want makes the whole process more fluid. The more information about your brand and what your selling you can give, the better it will be.

BACKGROUND

Introduce your business and what you do there. 

I’m the CEO of a gift accessories company. I started the company about a year ago.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chronos Agency? 

I was looking for somebody to run our email campaigns because that’s not my forte.

SOLUTION

What was the scope of their involvement? 

Chronos Agency primarily handles our email marketing. They do all the copywriting and graphics for each email. They have complete access to our customer database through Klaviyo. Whenever a customer makes a purchase or signs up online, they’re dynamically put on a list for follow up via email. 

It's a pretty automated system. They have multiple flows that are segmented depending on actions by the customer. A customer that makes one purchase gets a different email than a customer that makes multiple purchases. Some campaigns that go to everybody, such as holiday sales. Chronos Agency also builds landing pages on our website as needed.

What is the team composition? 

I work with around 7 people including an account manager, two graphic designers, two copywriters, and two email builders. 

How did you come to work with Chronos Agency? 

Originally I found out about them through a mutual friend who’s also an e-commerce business owner. They were quite successful with email marketing so I scheduled a meeting with Chronos Agency. We did an online call for me to explain my business and walk through everything that I needed. 

I was considering a number of other firms. I was looking for someone local to Los Angeles, but those agencies wanted to charge a lot of money upfront. I liked that Chronos Agency was more cost efficient. It also made me comfortable that they had a warm referral. 

How much have you invested with them?

We’ve spent about $28,000.

What is the status of this engagement? 

Work began in December 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

A good benchmark for an e-commerce brand is that minimum revenue from email should be around 10%. In an average month, I've seen anywhere between 20%–40% in email revenue since working with Chronos Agency. The emails themselves look really good, and I’m happy with the content and the graphics.

Chronos Agency doesn’t just constantly send sales emails. Most of our emails are content-based and about our brand. They’ll write tips on how to improve health, relationships, or energy. So while they've done an excellent job in terms of revenue, they’ve even more impressively built our brand equity. Continuously engaging our audience is the most valuable part of their service. I’m using them now for more than one company, and they're doing fantastic on both.

How did Chronos Agency perform from a project management standpoint? 

They handle everything to the point where I’m not currently involved in the day-to-day process. I haven't had to open Klaviyo in months. I've given them full creative control. Chronos Agency delivers good results without me having to think much about email marketing. 

We have a Slack channel we use for communication. Once or twice I’ve seen them make a typo. I'll send them a screenshot and let them know. I've never had to reach out on any other platform in order to get an issue resolved. Chronos Agency operates out of Singapore but they get back to me as soon as possible. In terms of project management, I trust that they know better than I do. They adhere to my brand standards and allow me to focus on other tasks. 

What did you find most impressive about them? 

I like how flexible they are. I do a lot of digital marketing for other companies. Some customers ask me for email help as well. I’ve been able to leverage Chronos Agency to work with my clients. They're very flexible in terms of the financial side of our partnership agreements. They're willing to adjust their take to match what the client is giving me. The whole team is super nice compared to a lot of other agencies out there.

Are there any areas they could improve? 

Honestly, no, I can't think of anything. It's been great so far. 

Do you have any advice for potential customers? 

Be prepared that bringing on an agency is basically having another arm of your business. Bringing on an email team can be costly. Make sure your customer base is primed to purchase products from emails and that your business is set up to get recurring purchases. Otherwise it’s going to be a waste of your money and your time. Set up the right way in order to make sure that you get the maximum value.

BACKGROUND

Please describe your company and position.

 I am the CEO of an ecommerce company 

Describe what your company does in a single sentence.

Sell pet products 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Automate email marketing
• Increase revenue

SOLUTION

How did you find Chronos Agency?

Referral

Why did you select Chronos Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Build email and SMS flows
• Send email marketing campaigns 
• Increase overall revenue generated by email and SMS marketing
• Optimize email sending rating
• Keep updated and communicate via Slack

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Automated email marketing increases overall brand revenue. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything is delivered on time 

What was your primary form of communication with Chronos Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Teamwork skills

Are there any areas for improvement or something Chronos Agency could have done differently?

More automation and less hands-on and in constant need of approvals. 

BACKGROUND

Please describe your company and position.

I am the Partner of an e-commerce company

Describe what your company does in a single sentence.

Produces customizable products. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Create click funnels
• Manage email campaigns
• Track results and conversions

SOLUTION

How did you find Chronos Agency?

Referral

Why did you select Chronos Agency over others?

Because Chronos was recommended to us

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building click funnels, email campaigns and retargeting campaigns, creatives for email including graphic, copy text, and suggesting sales and marketing content. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All the reporting that Chronos provides is clear and easy to understand. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Always right on time and as expected. Always willing to adjust plans if something doesn't seem like a good fit. 

What was your primary form of communication with Chronos Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism and adaptability. They're very flexible in tailoring to our needs.

Are there any areas for improvement or something Chronos Agency could have done differently?

Not really. Like any business we are always looking for ways occomish the tasks at hand in a more cost efficient way, but so far it has remained a good fit. 

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of an ecommerce company 

Describe what your company does in a single sentence.

Stylish and affordable furniture, purely online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Increase email revenue
• Redesign email campaigns
• Redesign email flows

SOLUTION

How did you find Chronos Agency?

Already partnered before I joined

Why did you select Chronos Agency over others?

Already incumbent when I joined

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Chronos redesigned all our email flows and campaigns, optimising the content and creative look and feel. They also improved the personalisation and segmentation of our emails, and finally optimised lead capture via our website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Substantial YoY growth of email revenue, particularly from welcome flow and campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chronos always work promptly and deliver items on time or ahead of time. They are very quick to respond to our needs and adapt to last minute changes. 

What was your primary form of communication with Chronos Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The service of the account manager. They were really willing to go above and beyond for us and do whatever is necessary to work towards our goals

Are there any areas for improvement or something Chronos Agency could have done differently?

Avoiding being too discount driven with flow incentives, rather trying to apply a strategic approach to engaging content and expert segmentation to reach our targets. 

BACKGROUND

Please describe your company and position.

I am the Department Manager of Australian Furniture Warehouse

Describe what your company does in a single sentence.

Furniture retailers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Revenue targets
• Flows optimisation
• Account management

SOLUTION

How did you find Chronos Agency?

Referral

Why did you select Chronos Agency over others?

High ratings

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

emial marketing - flows optimisation and 4 campaigns per month 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Monthly revenue generated by Chronos has been consistently good and improving year on year

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time with content calendars a month ahead 

What was your primary form of communication with Chronos Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication was always on point.

Are there any areas for improvement or something Chronos Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the General Manager of EcoTraveller

Describe what your company does in a single sentence.

Portable Toilet treatment products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Set up the email flows
• Increase revenue from EDMs
• Update existing flows to new branding

SOLUTION

How did you find Chronos Agency?

Referral

Why did you select Chronos Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Chronos Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Chronos to provide consistent EDM campaigns and to help grow our flows. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistemd EDM's

Increase in revenue from EDM's

Increase in revenue for flows

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Onboarding was very good and they got up to speed quite quickly with what we wanted and undertsnding our brand. The communication was clear and timely and they were quick to make any suggested changes. 

What was your primary form of communication with Chronos Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciate their excellent feedback and reporting on the monthly metrics. The reporting was easy to understand and the key metrics were presented with detail behind the numbers.

Are there any areas for improvement or something Chronos Agency could have done differently?

Not at the moment. Any changes we have suggested along the way have been quickly implemented. 

BACKGROUND

Please describe your company and position.

I am the CEO of Media Communications

Describe what your company does in a single sentence.

Media Communications is an Advertiser Specializing in Health, Beauty, Sleep, Home and Ecom Affiliate Programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

Increase revenue

SOLUTION

How did you find Chronos Agency?

Referral

Why did you select Chronos Agency over others?

• Good value for cost
• Referred to me

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and implement email campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Revenue from Email Campaigns
• Decreased internal expense from internal managment of the program

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Always on time
• great creative design and content
• always responsive

What was your primary form of communication with Chronos Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and monthly reporting are impressive.

Are there any areas for improvement or something Chronos Agency could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Owner of Cleo Centric

Describe what your company does in a single sentence.

we are a womens clothing retailer- online and brick and mortar

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• email marketing

SOLUTION

How did you find Chronos Agency?

Referral

Why did you select Chronos Agency over others?

Referred to me

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

manage/curate all emails for our business 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

they curate very well designed and interactive trendy emails. They are great communicators 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they are very timely and are #1 agency in communication and professionalism 

What was your primary form of communication with Chronos Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

they have a team for everything and are very good at collaborating with us as a brand. they give their expert suggestions and we love to take advice from them on what emails to create 

Are there any areas for improvement or something Chronos Agency could have done differently?

none 

BACKGROUND

Please describe your company and position.

I am the CEO of a jewelry company

Describe what your company does in a single sentence.

Sell meaningful jewelry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chronos Agency to accomplish?

• Manage our email/sms

SOLUTION

How did you find Chronos Agency?

Online Search

Why did you select Chronos Agency over others?

High ratings

How many teammates from Chronos Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Setup our email/sms flows
• Send campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Percentage of revenue derived from email/sms

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timing was good

What was your primary form of communication with Chronos Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

The results Chronos Agency has produced for us have been impressive.

Are there any areas for improvement or something Chronos Agency could have done differently?

No, theyre great