Vrand

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a tech company

Describe what your company does in a single sentence.

We are a technology company specialized in the design and implementation of descriptive and predictive data solutions, using Business Intelligence, Big Data and Artificial Intelligence tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrand to accomplish?

• B2B Sales Qualified Lead Generation

SOLUTION

How did you find Vrand?

• Referral
• Clutch Site

Why did you select Vrand over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Vrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focuses on the monthly generation of a minimum of 8 Sales Qualified Leads (SQL) in three key markets. Detailed weekly reports on campaign performance and progress toward goals. Suggestions to optimize results in future cycles. With a results-based approach, Vrand ensures the sustained generation of qualified SQL that positively impacts our company's business objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The number of meetings generated by converting prospects to leads is the measurable result that demonstrates progress. This number increased month by month, reaching its peak in the fourth month of working together.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vrand delivers items on time, via shared cloud files allowing access to metrics on a daily basis. These are updated weekly and allow me to have an overview of their performance and how far or close they are to the monthly goal.

What was your primary form of communication with Vrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The closeness to the customer and their ability to listen to improve performance and achieve goals was impressive.

Are there any areas for improvement or something Vrand could have done differently?

Talking with the Vrand team on a daily basis ensures that improvements are sought and executed correctly.

BACKGROUND

Please describe your company and position.

I am the Senior Manager of Sales Business Development of Woxlab

Describe what your company does in a single sentence.

We have a professional staff of full stack developers with over 10 years of experience working with open source technologies, such as Python and Javascript.

We provide integrated IT solutions, focused on our clients needs. This means we design and build applications that achieve high quality AND also a positive return of investment.

Our work is supported by agile methodologies such as Scrum, always tailored to each different client and project.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrand to accomplish?

• Increase lead generation
• Improve lead quality
• Optimize digital marketing strategy

SOLUTION

How did you find Vrand?

Referral

Why did you select Vrand over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Vrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vrand played a pivotal role in enhancing our lead generation efforts and refining our value proposition. Their team conducted an in-depth analysis of our target market, which allowed us to better understand our audience's needs and preferences.

They implemented tailored marketing strategies, including targeted ad campaigns, content creation, and a comprehensive email marketing strategy. Their focus on LinkedIn outreach through personalized email campaigns significantly improved the quality of our leads. As a result, we saw a notable increase in engagement rates and a higher conversion rate from leads to customers.

Furthermore, Vrand helped us articulate our value proposition more effectively, enabling us to communicate our unique offerings clearly. This not only attracted more qualified leads but also fostered stronger relationships with potential clients.

Overall, their expertise has led to a substantial improvement in our marketing outcomes, with a measurable increase in both lead quality and overall business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project yielded several measurable results that clearly demonstrate our progress and success.

1) Lead Quality Improvement: We observed an increase in the number of qualified leads, which were more aligned with our target audience.
2) Higher Conversion Rates: The leads generated were more likely to engage with our offerings.
3) Engagement Rates: Our email marketing campaigns saw an impressive open rate and reply
4) Social Media Growth: Our LinkedIn presence expanded, resulting in a 50% increase in connections and interactions with potential clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Vrand consistently delivered all materials on time. Their team was highly responsive to our needs, actively listening to our feedback and making adjustments as necessary. They maintained open communication throughout the project, ensuring that we were always aligned on objectives and timelines. This proactive approach not only kept us on schedule but also contributed to the overall success of our collaboration.

What was your primary form of communication with Vrand?

Virtual Meeting

What did you find most impressive or unique about this company?

What we found most unique and innovative about Vrand was their data-driven marketing approach. They utilized advanced analytics to tailor strategies specifically to our audience, which set them apart from other agencies. Additionally, their creative use of personalized email marketing and targeted LinkedIn outreach was refreshing and highly effective. This combination of technology and creativity allowed us to connect with potential clients in a way that felt personal and relevant, driving meaningful engagement.

Are there any areas for improvement or something Vrand could have done differently?

No, for us its all Ok 

BACKGROUND

Please describe your company and position.

I am the CEO of Morean

Describe what your company does in a single sentence.

Software Development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrand to accomplish?

• Lead Generation
• Web Design
• Brand Awarness

SOLUTION

How did you find Vrand?

Referral

Why did you select Vrand over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Vrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project was divided in 2 sections : 

• Demand Generation:
  • Increase the number of qualified leads.
  • Improve the efficiency of marketing channels.
  • Enhance customer engagement and conversion rates.
• Web Design:
  • Refresh or redesign the current website to improve user experience and aesthetics.
  • Implement a responsive, mobile-first design approach.
  • Optimize website for SEO and integrate necessary analytics tools.
• The Deliverables : 
  • Demand Generation:
    • Marketing strategy report (e.g., SEO, email marketing, social media).
    • Campaign execution plan (schedule, content, resources).
    • Analytical reports (campaign performance, lead quality, conversion rates).
  • Web Design:
    • Wireframes and mockups for approval.
    • Finalized website structure and design.
    • Integration with CMS and CRM platform.
    • Content migration plan and execution.
    • Testing (cross-browser, cross-device).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Vrand exemplifies what it means to be a leader in delivering strategic, creative, and results-oriented solutions. Recognized for their professionalism and their relentless drive to exceed expectations, they have built a reputation for transforming client visions into tangible successes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The engagement with Vrand was a complete success ! Project reamained always within budget, and communication was open fast and we considered them part of our team. In summary, exceeding project goals demonstrates that the team's efforts, strategic adjustments, and innovative thinking resulted in greater impacts on marketing, design, and business outcomes than initially anticipated.

What was your primary form of communication with Vrand?

Virtual Meeting

What did you find most impressive or unique about this company?

The campaigns generated 50% more qualified leads than initially projected, surpassing the target metrics and significantly improving the sales pipeline. Conversion rates across various marketing channels improved by 30% due to enhanced targeting and optimized messaging strategies. LinkedIn engagement increased by 40% through innovative content and a refined engagement strategy.

Are there any areas for improvement or something Vrand could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Partner of Getup Estudio Digital

Describe what your company does in a single sentence.

Interactive Developments

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrand to accomplish?

• To improve lead generation

SOLUTION

How did you find Vrand?

Referral

Why did you select Vrand over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Vrand were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for Google Ads services typically encompasses a range of tasks aimed at creating, managing, and optimizing online advertising campaigns on the Google Ads platform. Here's a breakdown of key deliverables and activities involved: 

• Campaign Strategy Development: This involves understanding the client's business goals, target audience, and budget constraints to devise an effective advertising strategy. It includes keyword research, audience targeting, and campaign goal setting. 
• Ad Creation and Copywriting: Crafting compelling ad copy and creatives that resonate with the target audience and adhere to Google Ads' guidelines. This involves writing engaging headlines, descriptions, and calls-to-action (CTAs) for various ad formats like text ads, display ads, and video ads. 
• Keyword Selection and Bid Management: Identifying relevant keywords that potential customers are likely to use when searching for products or services. Managing keyword bids to optimize ad placement and maximize return on investment (ROI). 
• Ad Placement and Targeting: Determining where ads will be displayed across Google's vast network, including search results pages, partner websites, YouTube, and mobile apps. Refining targeting parameters such as location, demographics, interests, and device types to reach the most relevant audience. 
• Monitoring and Optimization: Continuously monitoring campaign performance metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS). Making data-driven optimizations to improve campaign efficiency and achieve better results over time. 
• A/B Testing: Conducting experiments to compare different ad variations, landing pages, targeting strategies, and bidding techniques to identify what resonates best with the audience and drives the highest conversion rates.
• Performance Reporting: Providing regular reports and analysis to clients, highlighting key performance indicators (KPIs), trends, and insights. This helps stakeholders understand the impact of their advertising efforts and informs future decision-making. 
• Budget Management: Allocating and managing advertising budgets effectively to ensure maximum ROI. This may involve adjusting bids, reallocating funds between campaigns or channels, and identifying opportunities for cost savings or expansion. 
• Ad Compliance and Policy Adherence: Ensuring that ads comply with Google's advertising policies and guidelines to avoid account suspension or penalties. This includes staying updated on policy changes and making necessary adjustments to campaigns as needed. 
• Communication and Client Collaboration: Maintaining open communication channels with clients to understand their evolving needs, provide updates on campaign performance, and gather feedback for continuous improvement. 

Overall, the scope of Google Ads services is comprehensive, covering everything from initial strategy development to ongoing optimization and performance analysis. The goal is to help businesses maximize their online visibility, generate quality leads, and achieve their advertising objectives efficiently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The increase of the pipeline

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. The project manager behaved very professionally, delivering on time and accurately.

What was your primary form of communication with Vrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ROI is always the best thing about Vrand, since thanks to its service I have gained a large number of clients.

Are there any areas for improvement or something Vrand could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Soofia

Describe what your company does in a single sentence.

Soofia connects human knowledge with AI in a simple and conversational way, so that businesses can evolve and optimize themselves with the ease and precision of something you've done yourself, your way.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrand to accomplish?

• Secure 4 weekly meetings with new leads acquired through new LinkedIn connections
• Increase the visibility of our brand and services
• Access new contacts in the region

SOLUTION

How did you find Vrand?

Referral

Why did you select Vrand over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Vrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Achieving 4 weekly meetings with new leads acquired on the LinkedIn platform, which I considered an associated funnel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New contacts and then a conversion funnel until the agreed goal is achieved

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The monitoring of the operation and the review of progress and results was correct and professional.

What was your primary form of communication with Vrand?

Virtual Meeting

What did you find most impressive or unique about this company?

The rapid understanding of objects, the transformation into a work process with control points and performance ratios, and close and shared monitoring with our teams

Are there any areas for improvement or something Vrand could have done differently?

Honestly, very little. We were very satisfied with their service.

BACKGROUND

Please describe your company and position.

 I am the Sales Director of an information technology company 

Describe what your company does in a single sentence.

We are a cybersecurity and multi-cloud services company focused on providing essential cloud and application security services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrand to accomplish?

• Attract qualified prospects with real business potential
• Facilitate opportunity evaluation and development
• Accelerate commercial development in the cloud vertical

SOLUTION

How did you find Vrand?

Referral

Why did you select Vrand over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Vrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with this team has been a strategic contribution to our pipeline. Thanks to their prospecting and scheduling structure, we have held some meetings aligned with criteria we've previously established, which makes it easier to assess early whether a real opportunity exists. 
From these initial meetings, we can qualify, mature, and advance conversations that, in many cases, end up becoming concrete business opportunities. Their work has allowed us to accelerate the commercial development of the vertical, focusing on clients with real potential and avoiding unproductive efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of meetings generated.
• Percentage of meetings qualified according to criteria.
• Number of opportunities identified and processed.
• Meeting-to-opportunity conversion rate.
• Estimated total value of the pipeline generated.
• Deals closed as a result of these opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Detailed follow-up in meetings

What was your primary form of communication with Vrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their diligence and ability to restructure their plans based on our feedback

Are there any areas for improvement or something Vrand could have done differently?

Deepen the impact on key business indicators, ensuring that activities generate measurable value at each stage of the business cycle

BACKGROUND

Please describe your company and position.

I am the CEO of CONEXIONHR

Describe what your company does in a single sentence.

Recruiting agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrand to accomplish?

• Rebranding
• Logo

SOLUTION

How did you find Vrand?

Referral

Why did you select Vrand over others?

• Pricing fit our budget
• Referred to me

How many teammates from Vrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They made us the logo again, colors, design, everything. And brand manual.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were updated weekly on how the project was progressing and sent samples of the work to provide feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was always good.

What was your primary form of communication with Vrand?

Virtual Meeting

What did you find most impressive or unique about this company?

I really liked the style, it matched what we were looking for.

Are there any areas for improvement or something Vrand could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the co founder / director of Wartun

Describe what your company does in a single sentence.

SaaS for asset management, tasks, and maintenance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrand to accomplish?

• marketing strategy
• client acquisition
• LinkedIn campaign

SOLUTION

How did you find Vrand?

Referral

Why did you select Vrand over others?

• Great culture fit
• Referred to me

How many teammates from Vrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 Digital marketing advisory meetings.

Search plan and types of potential clients.

Message chain and organization of product information.

Launch and scheduling of the campaign.

Monitoring and analysis of the campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meetings with clients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything on time and as planned; we continue working together.

What was your primary form of communication with Vrand?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Personalized dedication and capability.

Are there any areas for improvement or something Vrand could have done differently?

We are very satisfied.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Nicatel SRL

Describe what your company does in a single sentence.

We sell professional equipment for Cinema, TV and Radio

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vrand to accomplish?

• Develop the presence of our Company
• Generate contacts and meetings with potential clients
• Further develop the relation with our clients

SOLUTION

How did you find Vrand?

Referral

Why did you select Vrand over others?

• High ratings
• Referred to me

How many teammates from Vrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work for Vrand:

• Objective: The primary objective of Vrand is to engage with new clients and facilitate key meetings to develop our sales channels. This will be achieved through strategic outreach and relationship-building efforts.
• Scope of Services:
• Client Research and Identification: Conduct thorough market research to identify potential clients who align with our target demographics and industry requirements.
• Create and maintain a database of potential leads, ensuring all contact information and relevant details are up to date.
• Initial Outreach: Develop and implement a comprehensive outreach strategy, including email campaigns, phone calls, and social media engagement.
• Craft personalized communication templates and messaging tailored to resonate with potential clients.
• Engagement and Relationship Building: Initiate contact with identified leads, introducing our company’s products and services.
• Nurture relationships with potential clients through consistent follow-ups and value-driven interactions.
• Scheduling Key Meetings: Arrange and schedule meetings between our sales team and high-potential leads.
• Ensure that all logistical details are managed efficiently, including coordinating times, sending calendar invites, and preparing agendas.
• Feedback and Reporting: Provide regular updates on outreach progress, including metrics on engagement rates, meetings scheduled, and overall campaign effectiveness.
• Offer insights and recommendations based on feedback from potential clients to refine and improve our sales strategy.
• Continuous Improvement: Continuously evaluate the effectiveness of outreach strategies and adjust approaches based on data and client feedback. Stay updated with industry trends and best practices to ensure our sales approach remains competitive and effective.

Deliverables:

• A comprehensive database of potential clients with detailed contact information.
• Customized outreach campaigns with tracking of engagement metrics.
• Scheduled meetings with high-potential leads.
• Regular progress reports and strategic recommendations.
• Support materials for sales presentations and meetings.

Duration: The initial contract period for these services will be one year, with the possibility of extension based on performance and mutual agreement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to Vrand's diligent efforts, we successfully secured sales with two major new clients, significantly expanding our market presence. Additionally, with their expert guidance, we were able to sell niche products to our existing customers, enhancing our overall sales performance. Vrand's strategic approach and effective engagement have been instrumental in these achievements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vrand's project management was exceptional throughout our collaboration. They consistently delivered all items on time, ensuring that every deadline was met without compromising on quality. Their team was highly responsive to our needs, addressing any questions or concerns promptly and effectively

What was your primary form of communication with Vrand?

Virtual Meeting

What did you find most impressive or unique about this company?

What impresses us most about Vrand is their ability to solve problems professionally while maintaining a personal and close understanding of our needs. Their team consistently demonstrated a human touch, ensuring that our specific requirements were interpreted accurately and addressed effectively. This combination of professionalism and personal engagement truly set Vrand apart.

Are there any areas for improvement or something Vrand could have done differently?

We have no recommendations for improving Vrand's services. Their team has consistently exceeded our expectations, delivering outstanding results and exceptional service throughout our collaboration.