Cazbah

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of Spectra Interior Products and Omnavia Interiors. Our specialty is providing soft materials for aircraft and marine interiors. These include upholstery fabric, carpet, panel covering materials, seating foams, fire protective fabrics, and insulation. Our goal is to make aircraft look beautiful, feel nice, and be safer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cazbah?

We needed help with website design and SEO. We had a decent website with good SEO and keyword usage, which brought us some business. However, it was old and dated. The web designer was getting close to retirement and wasn’t giving it the attention it needed.

SOLUTION

What was the scope of their involvement?

The first step was to create a WordPress site that was easier for our team to edit. More importantly, they had to update and enhance our keyword usage and SEO to drive traffic to the website and create leads we could follow up on.

We had to provide them with quite a bit of information. Like any industry, we had a unique value proposition and specific information about our product line that needed to be conveyed. We sell technical products that have to meet federal aviation standards. That’s the first priority in anything we offer to our customer base.

Additionally, many of our products have aesthetic appeal. They’re visually attractive. We needed a site that would create imagination and allow people to visualize what our product might look like in their aircraft.

For SEO, Cazbah worked with us to give them the starting keywords. We also provided them with basic information about our competitors so they could look at the keywords driving traffic to their websites and see which of those keywords were most effective. It was a collaborative effort. I provided them with data, and they provided the research. Together, we built the backup platform.

What is the team composition?

I’ve worked with 4–5 teammates from Cazbah, including Chaz, a customer service representative, and a person who handles blog content.

How did you come to work with Cazbah?

Chaz reached out to me on LinkedIn and made a connection. After talking with Chaz, learning about Cazbah, I felt strongly that they could take our web presence to the next level. That’s how it all started.

How much have you invested with them?

We’ve spent around $10,000 per year, so around $70,000 in total.

What is the status of this engagement?

We started working with them in November 2017, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in the ranking of certain keywords. We’ve worked very hard with Cazbah to talk about the keywords and search terms most people would use if they were looking for our products and materials. We provided them with a long list of those terms, and they’ve done a good job of incorporating them in the text on the webpage and on the backend of the website.

On our monthly calls, their account representative has shared information with me and shown me how traffic has increased on our website with certain keywords. We can see the difference. As long as we stay on it and create new content, those numbers tend to stay where we want them to be. We rank on page one on most keyword searches relative to our business. Sometimes, we switch to page two, but we generally rank pretty highly compared to our competitors.

How did Cazbah perform from a project management standpoint?

Cazbah is very good at project management. The person I work with is the most talented and skilled of any I’ve worked with to date. I hope he never goes away because he does a really good job.

We communicate via email and have a face-to-face online meeting every month. We use Microsoft Teams or Google Meet. The meeting usually lasts an hour. If we need more time, we reschedule and add more time.

What did you find most impressive about them?

Cazbah does what they say they’re going to do, and they do it in a timely fashion.

Are there any areas they could improve?

Sometimes, they don’t have an accurate perception of what I’m looking for. We sell products that go into private aircraft, but we don’t sell to the aircraft owner. We sell to the company that refurbishes or refinishes the aircraft for the owner. Our customer is the person who does the work. Our job is to make our customer’s job easier, so they’re the hero to the aircraft owner. That’s part of our brand story.

Despite telling them this, sometimes they think I’m selling to the aircraft owner. They don’t quite understand who my audience is.

Do you have any advice for potential customers?

Be prepared when you start the journey with Cazbah. If you’re developing a new website, have a vision for what you want to communicate. Be clear with Cazbah about what you want to say and how you want to say it. On the other hand, be open-minded about what they have to offer in terms of suggestions for website layout and SEO. They know what they’re doing.

Be prepared to put a lot of work on the front end. You have to build the design, have the graphics, communicate the information, and understand what your keywords are to drive traffic to your business. You have to know your customer and be able to communicate that to Cazbah.

BACKGROUND

Please describe your company and position.

I am the Founder, CTO & Chairman of Fusion3

Describe what your company does in a single sentence.

Fusion3 engineers and manufactures printers for industry, commercial, and educational customers.  Our customers have demanding applications, unique material requirements, and require higher uptime than they can get from consumer 3D printers; that's where we come in.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cazbah to accomplish?

• Implement a full-service Internet Marketing Solution to boost organic visibility, refine paid targeting, and increase engagement from high-intent audiences.
• SEO & Keyword Optimization: Expanded keyword coverage around industrial 3D printing applications, driving top-10 rankings for core product terms.
• Content & Authority Building: Developed educational content and product resources to attract engineers, procurement managers, and educators.
• Analytics & Conversion Strategy: Used data-driven refinements to increase qualified inquiries and reduce cost-per-lead.
• Dedicated IMC Partnership: Ongoing consultation and refinement to sustain measurable visibility gains and support Fusion3's growth goals.

SOLUTION

How did you find Cazbah?

cold outreach

Why did you select Cazbah over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Cazbah were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO & Keyword Optimization: Expand keyword coverage around industrial 3D printing applications, driving top-10 rankings for core product terms.
• Content & Authority Building: Develop educational content and product resources to attract engineers, procurement managers, and educators.
• Analytics & Conversion Strategy: Use data-driven refinements to increase qualified inquires and reduce cost-per-lead.

Key Results: 

• 20k+ monthly organic visitors
• 5k+ organic keyword rankings including multiple top-10 positions
• 2400 backlinks and 800 referring domains building long-term authority
• Steady high-quality lead generation and improved conversion rates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website traffic and user engagement have grown steadily since 2018, supported by Cazbah's consistent SEO, paid campaign management, and conversion optimization.

Over 5,000 ranking keywords and a strong backlink profile demonstrate Fusion3's established authority and long-term visibility in industrial 3D printing searches.

20,000+ average monthly organic visitors

5,000+ organic keyword rankings, including multiple top-10 positions

2,400 backlinks and 800 referring domains building long-term authority

Steady, high-quality lead generation and improved conversion rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cazbah always responds promptly and delivers on schedule.  We never have to chase them for updates or to close tasks out.

What was your primary form of communication with Cazbah?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Value for the money and results they deliver!

Are there any areas for improvement or something Cazbah could have done differently?

Cazbah is great on a tactical level.  To get the most out of your partnership with them, come prepared to take point on strategy vs abdicating to them.  And this makes sense, because in almost every case you're going to have deeper subject matter expertise than Cazbah.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Toddco 3 Incorporated, an equipment integrator focused on factory automation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cazbah?

We needed help revamping our website and managing our social media platforms.

SOLUTION

What was the scope of their involvement?

Cazbah has created our new website from scratch. After signing the contract, we've had a couple of interviews and meetings to discuss what we liked about our old website and what we want for the new one. Over the next couple of months, we've worked closely with Cazbah's developers to get exactly what we wanted.

In addition to website design and development, Cazbah manages our social media platforms, including LinkedIn, X, and Facebook. The team creates monthly posts for these platforms.

What is the team composition?

We've worked with the owner of Cazbah.

How did you come to work with Cazbah?

Cazbah contacted us. After speaking with the owner, we found we were like-minded and decided to move forward because he addressed all the issues we were having and said the right things. Cazbah was at the right time and place for us.

How much have you invested with them?

We've invested about $12,000.

What is the status of this engagement?

We started working with Cazbah in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen triple the sales this year. Cazbah has done a great job, and their work has met our expectations.

How did Cazbah perform from a project management standpoint?

We communicate with Cazbah via email, phone calls, and Google Meet. Our marketing specialist works directly with Cazbah, and they've had multiple calls, virtual meetings, and emails. The team has delivered work on time and within budget.

What did you find most impressive about them?

Cazbah provides a personal experience, and we can reach out to them at any time. Cazbah performs monthly updates, but if we reach out in between those days, they consistently address any issues immediately.

Are there any areas they could improve?

I don't have any criticisms.

Do you have any advice for potential customers?

Engage with Cazbah as much as possible because that will give you the best results.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Flavor Burst LLC

Describe what your company does in a single sentence.

We design and manufacture flavoring equipment for soft serve and frozen beverage freezers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cazbah to accomplish?

• Track and make adjustments for better SEO and Google Analytics
• Create, track and manage social content for our platforms
• Create blog content on our website to increase engagement
• Create and manage regular newsletter email subscriptions
• Redesign the look and flow of our website

SOLUTION

How did you find Cazbah?

Online Search

Why did you select Cazbah over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Website restructure:   Cazbah was initially hired to revamp our website.   The general layout was adjusted to be more user-friendly. The general look and the graphics of the site was updated.  New sections were added to provide more content and ways to convey information the visitor may be looking for.  Overally, the visual nature of the site was improved, as well as the usability. SEO Performance and Management:   We needed someone with experience to navigate the ins and outs of SEO.  Cazbah monitors this using Google Analytics and conveys the information monthly in easy-to-understand language.  We are able to track the rises and falls of how our website is performing and making adjustments accordingly. Social Media Content:  Flavor Burst typically provides the visual part of the social media content, but Cazbah develops the copy and creativity to go with it.   Ideas are discussed and a plan is formulated for each post to keep the public and customers engaged.  Overall, our social presence has greatly improved as shown in the increase in followers, likes and comments. Digital Advertising: Initially, we used with Google Ads and Facebook, creating videos and imagery to create awareness of our product, reaching both potential customers as well as the general public. We tracked its effectiveness and determined Google Ads was not getting us the results we would like for the price, so we now advertise exclusively through Facebook.   We're able to see the steady level of engagement and it's worked well for us in spreading the word for our product and creating excitement for what our company can do.Website Blog Content:  Alongside social media posts, a blog piece is created and posted to our website by Cazbah. It helps create traffic to our site and gives the public more comprehensive and detailed information that the shortened social media posts can't.Email Newsletter Subscription:   We use MailChimp to distribute a newsletter that is composed by Cazbah monthly.  Our subscriber list has grown very quickly and continues to grow steadily.  The emails contain links to our websites and cohesively reflect what we are posting on our social sites. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For SEO, backlinks and keywords were create to sharpen up our presence online and put us in a better position for general searches. Our direct and referred traffic has increased during our more popular season and held steady in our off season. Engagement time on our website is nearly a minute, which I understand is really good for people visiting a site.  

We've seen an increase in comments, likes and followers since Cazbah has been working with us on our social posts.  

Since creating the emailed Newsletter a couple years ago, the subscriber count continues to grow and add new subscribers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cazbah has been great through all the stages of each project. They are readily available to answer all our questions quickly and clearly.  They've been a great asset to our small company, allowing us to remain small and agile, taking on some of the digital work we can't manage.  

What was your primary form of communication with Cazbah?

Virtual Meeting

What did you find most impressive or unique about this company?

We love that they understand and can relate to smaller companies, anticipating our needs and making helpful suggestions for growth.

Are there any areas for improvement or something Cazbah could have done differently?

We've not noticed any shortfalls with Cazbah. We hope to continue to work with them for years to come.

BACKGROUND

Please describe your company and position.

I am the Sales Management of RM Headlee Co., Inc

Describe what your company does in a single sentence.

Industrial Valve Distributor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cazbah to accomplish?

Improve our website

SOLUTION

How did you find Cazbah?

Phone call

Why did you select Cazbah over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Cazbah were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Enhance our website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Better online presence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always met goals and time lines.  Very responsive.

What was your primary form of communication with Cazbah?

Virtual Meeting

What did you find most impressive or unique about this company?

Their project manager exceeded our expectations.

Are there any areas for improvement or something Cazbah could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Business Manager of Smith Metal Works

Describe what your company does in a single sentence.

Sheet Metal Fabrication

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cazbah to accomplish?

• “Easy to navigate” website confirmed by customer feedback.
• Channel amplification (video + social) to fuel discovery and trust.
• Geographic expansion—inquiries from remote regions with no local dealer.

SOLUTION

How did you find Cazbah?

Stopped In

Why did you select Cazbah over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Worked closely with several members of Cazbah. Very professional, informative and response time was terrific. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clear product paths and supporting resources (manuals, checklists) reduce pre-sales friction.

Structured intake improved RFQ → production handoffs.

Dedicated, responsive team sustained execution and trust.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management handled and delivered on time, earlt at times. 

What was your primary form of communication with Cazbah?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The professionalism of the team has impressed us.

Are there any areas for improvement or something Cazbah could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Preferred Abrasives, Inc.

Describe what your company does in a single sentence.

We sell professional grade coated abrasives (sandpaper) and non-woven abrasives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cazbah to accomplish?

• build our website with an e-commerce store
• expand our visibility

SOLUTION

How did you find Cazbah?

They found us

Why did you select Cazbah over others?

• High ratings
• Good value for cost

How many teammates from Cazbah were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build website and maintain online woocomerce store

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant improvement of organic searches resulting in orders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Through the years of working with Cazbah we have had several project managers.  All of them were well qualified and helpful.

What was your primary form of communication with Cazbah?

Virtual Meeting

What did you find most impressive or unique about this company?

Cazbah is always up-to-date with Google algorithms.

Are there any areas for improvement or something Cazbah could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and business development for Josef’s Artisan Meats. We produce award-winning handcrafted sausages, deli meats, and charcuterie, focusing on exceptional quality and traditional craftsmanship.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cazbah?

We needed help increasing our online presence, driving sales leads, and converting those leads into sales.

SOLUTION

What was the scope of their involvement?

Cazbah provides internet marketing services for us. Their work includes website development, website copy, SEO, and marketing campaign strategy and implementation. The team focuses on our value proposition, positioning, points of differentiation, and engagement.

What is the team composition?

We have a dedicated consultant assigned to us.

How did you come to work with Cazbah?

We found them through a referral. We chose them because they offered a multi-faceted, one-stop solution to meeting our internet marketing needs.

What is the status of this engagement?

We started working with them in January 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Cazbah's work, we've seen a sustained increase in sales, including a 20% year-over-year growth in sales for this fiscal year to date.

How did Cazbah perform from a project management standpoint?

We have regularly scheduled monthly calls with Cazbah.

What did you find most impressive about them?

We like that Cazbah takes a synergistic approach to achieving our goals.

Are there any areas they could improve?

There is always room for improvement.  Our experience with Cazbah is that when an issue arises, they are quick to resolve it.