SLT Consulting (SLTC)

BACKGROUND

Please describe your company and position.

I am the CEO of JaneFinds

Describe what your company does in a single sentence.

World's Leading Curator & Collector of Luxury Investment Bags.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SLT Consulting to accomplish?

• Website Redesign
• Meta Ads Management
• Google Ads Management

SOLUTION

How did you find SLT Consulting?

Referral

Why did you select SLT Consulting over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from SLT Consulting were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Redesign our website.
• Manage all Meta and Google ads.
• Transion to Klayvio for email marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website Redesign:

• **Increased Website Traffic**: Measure the increase in the number of visitors to the website using tools like Google Analytics.
• **Improved Bounce Rate**: Track the reduction in the percentage of visitors who leave the site after viewing only one page.
• **Enhanced Conversion Rate**: Monitor the increase in the percentage of visitors who complete a desired action (e.g., making a purchase, signing up for a newsletter).
• **Page Load Speed**: Measure the reduction in the average time it takes for website pages to load.
• **User Engagement**: Track metrics such as average session duration and pages per session to assess improvements in user engagement.

Meta and Google Ads Management:

• **Click-Through Rate (CTR)**: Measure the increase in the percentage of people who click on your ads.
• **Cost Per Click (CPC)**: Track the reduction in the average cost you pay for each click on your ads.
• **Conversion Rate from Ads**: Monitor the increase in the percentage of ad clicks that result in a conversion (e.g., a sale or a lead).
• **Return on Ad Spend (ROAS)**: Calculate the revenue generated for every dollar spent on ads.
• **Impression Share**: Measure the percentage of impressions your ads receive compared to the total available impressions.

Transition to Klaviyo for Email Marketing:

• **Open Rate**: Track the increase in the percentage of recipients who open your emails.
• **Click-Through Rate (CTR)**: Measure the increase in the percentage of email recipients who click on links within your emails.
• **Conversion Rate from Emails**: Monitor the increase in the percentage of email clicks that result in a conversion.
• **Unsubscribe Rate**: Track the reduction in the percentage of recipients who unsubscribe from your email list.
• **Revenue from Email Campaigns**: Calculate the revenue generated from email marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire team was very responsive and all deadlines were met.

What was your primary form of communication with SLT Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone involved was an expert in their respective area and extremely focused.

Are there any areas for improvement or something SLT Consulting could have done differently?

For us being a very small company we would have preffered more flexibilty on pricing.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a spirits startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SLT Consulting?

We needed someone to manage our social media and align our strategy with our social media presence.

SOLUTION

What was the scope of their involvement?

SLT Consulting has provided content management, content creation, and social media management services. They manage our Instagram and Facebook accounts. They also come up with ideas and then implement them to help us be more engaging, informative, and educational.

They’ve created content using our stock of photos and videos; they’ve just used what we had and leveraged the existing content to create something new. When we exhausted the existing content bank, SLT Consulting took it upon themselves to capture content from a tasting. Additionally, they respond to comments even though it wasn’t in the original scope; they’re able to jump in based on their knowledge of our brand. The team asks us when they have questions, but it’s almost like they have a bank of answers.

What is the team composition?

We have a team with a project manager, a social media content manager, and a strategy consultant. Additionally, their team members have acted as models and participants for photos and content.

How did you come to work with SLT Consulting?

We found them on Fiverr and interviewed them. We liked what they said during the interview; it aligned with what we were looking for. They had experience in our industry.

How much have you invested with them?

We’ve spent more than $15,000.

What is the status of this engagement?

We started working with them in June 2022, and our relationship is ongoing. We’re building our business with them in mind.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started with few followers, so we’ve grown our social media following by about 10 times. Without SLT Consulting, we wouldn’t be executing as well as we are.

How did SLT Consulting perform from a project management standpoint?

Project management has been excellent. They war many hats and help us stay on track. If they’re slow to deliver, it’s never because of them. 

What did you find most impressive about them?

Their integrity and ability to execute are their strongest points. They do what they promise and go above and beyond to contribute. Overall, they act as part of our core team.

Are there any areas they could improve?

No, I don’t have any improvement areas.

Do you have any advice for potential customers?

Share your strategy and goals and step out of the way; let SLT Consulting take over.

BACKGROUND

Please describe your company and your position there.

I am the founder and chief executive officer of a real estate investing technology service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SLT Consulting?

We needed a company to manage our social media platforms (Facebook, Instagram, and LinkedIn) while increasing organic growth and using paid advertising to increase our visibility.

SOLUTION

How did you select this vendor and what were the deciding factors?

I interviewed about a dozen different firms and SLTC was the firm that saw the vision and had great communication.

Describe the project in detail and walk through the stages of the project.

We held a kick-off meeting that really set the ground work for the month long management. Over the weeks after the kickoff the team was in contact with me on keeping me up to date with any issues or concerns. After about the first couple weeks we had another call to touch base and we changed some of our plans.

How many resources from the vendor's team worked with you, and what were their positions?

An account manager, multiple social media team members, and a business developer. The process was extremely well kept and easy for myself to follow.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we were starting from the ground up, there has been quite a lot of growth in the platforms. The team has been able to get consistent growth numbers for each of the three platforms.

How effective was the workflow between your team and theirs?

The workflow has been great. They communicated well and have met all deadlines.

What did you find most impressive or unique about this company?

They have team members from across the world working on your project. Their team members are knowledgeable, and they communicate their action plan well.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the founder of Être, a mentorship platform for girls. We bring girls directly into companies they choose to meet female leaders face to face.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SLT Consulting?

Our original website was built on a drag & drop platform, and was as handmade as it looked! I hired SLT to revamp the website, seeking the same energetic look and feel of our first book that was coming out the same year. We needed the site to host resources, mentor interviews, published articles and much more.

SOLUTION

How did you select this vendor and what were the deciding factors?

Sharon Thony had already been an enormous help to me when Être first built a social media presence, and when she launched SLT I jumped at the chance to work with her team. I knew she would collect the smartest & most creative team available, and I couldn't wait to link Être's future to that group.

Describe the project in detail and walk through the stages of the project.

Having our first website & book draft in hand, I worked with the SLT team to convey the Être vibe. They "got it" immediately, and I remember being thrilled every time a new page draft appeared on the screen. SLT revamped existing pages, helped to build new pages, and thoughtfully threaded new and engaging features across the platform. When we launched the new site on Être's 5th birthday, 100 girls joined the virtual reveal party and the SLT team walked them through their new "home" with joy.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 people on the website redesign, and we currently work with a team of 3 for website maintenance and social media planning.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Website traffic grew immediately and our integration of the social platforms with the new site demonstrated growth month on month as well. Their vision for us came through in the metrics exactly as they proposed.

How effective was the workflow between your team and theirs?

Flawless.

What did you find most impressive or unique about this company?

Their creativity and willingness to dive into our audience were noteworthy. When SLT interacted with our girls for website postings or social media takeovers, the care with which they treated our audience was impressive - and our girls felt their input was truly valued.

Are there any areas for improvement or something they could have done differently?

Nope.

BACKGROUND

Please describe your company and your position there.

I am the Governance Director for a bar association. Our organization serves a community of attorneys who are military spouses and the larger military community as well.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SLT Consulting?

Our website and brands had been created almost a decade ago and we needed them to be modernized ahead of the organization's 10 year anniversary. With the rebranding and modernization, our goal was to put the org on par with similar national organizations.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at a number of vendors through various referrals. We selected SLT because of their professionalism, experience and expertise with branding and because of the cost-efficiency of their proposal.

Describe the project in detail and walk through the stages of the project.

The project lasted 6 months and finished on time, ahead of the org 10th-anniversary celebration. There were bi-weekly meetings to review and give feedback on the progress. Once the branding was completed, we moved on to the website redesign. In addition to the bi-weekly meetings we were able to monitor changes via the staging site and email the design team with additional feedback.

How many resources from the vendor's team worked with you, and what were their positions?

In total we worked with 4 people, the Business Developer, Project Manager, Brand Designer and Web Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our board, membership and sponsors all love the new look and feel of the website.

How effective was the workflow between your team and theirs?

The workflow was very efficient. There were regular scheduled video conferences but most of the communication was via email.

What did you find most impressive or unique about this company?

The web designer was impeccable. Their knowledge of web design and how to resolve problems were the biggest reasons this project was a success.

Are there any areas for improvement or something they could have done differently?

I would recommend a project board like Monday or Basecamp.

BACKGROUND

Please describe your company and your position there.

I was e-commerce director at The Greene Grape, a landmark gourmet grocery store in the heart of Fort Greene, Brooklyn.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SLT Consulting?

I hired SLT to design and develop a dedicated website for holiday gift baskets and mail order gourmet foods. The site included subscriptions, build-a-basket bundles, and corporate gifts.

What were your goals for this project?

To develop an attractive Shopify website with advanced functionality and launch it in time for the holiday season.

SOLUTION

How did you select SLT Consulting?

SLT provided a comprehensive proposal with smart solutions for the desired functionality that met our budget and timeline. The team really impressed us with their knowledge and understanding of our objectives.

Describe the project in detail.

We had two initial meetings to define the scope of work and develop a timeline and deliverables. The designer/developer created wireframes and mock-ups. Once approved, she built out the home page, collection pages, and product pages. Then she added and customized the relevant apps. Next phase was adding content (copy and images). Finally we tested the site and launched it on time. I was especially pleased with the videos the developer created to help train our team.

What was the team composition?

I worked with an account rep and then directly with a designer/developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website was a success, generating over $60K in revenue during the 2020 holiday season.

How effective was the workflow between your team and theirs?

The designer/developer met the deadline and made herself available when we needed additional help.

What did you find most impressive about this company?

I was most impressed by the design and development process. SLTC really went the extra mile to fulfill our objectives. I also appreciated all of the ways in which they educated me and my team on how to manage the site once it was built.

Are there any areas for improvement?

It was a successful and collaborative process that exceeded my expectations.

BACKGROUND

Please describe your company and position.

I am the Counsel of PULSE EECP Therapy

Describe what your company does in a single sentence.

We are a cardiology and internal medicine practice, specializing in enhanced external counterpulsation (EECP).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SLT Consulting to accomplish?

• Digital Marketing
• Branding
• Attract new patients to our new ventures

SOLUTION

How did you find SLT Consulting?

Online Search

Why did you select SLT Consulting over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from SLT Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SLTC helped us to create a new brand from three existing brands, uniting them all under a single name. They are creating email marketing campaigns for us, as well as paid social media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is still in its early stages, but STLC's work thus far has been exemplary. They have created a new brand name a logo for us, as well as a new website for the newly-created brand. All of their work has been on-time, and they have communicated with us very well throughout the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All of the work has been delivered on time (or even early) so far. Team members from SLTC are always available. Questions/concerns are always addressed promptly.

What was your primary form of communication with SLT Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

We were looking for a marketing firm in whose hands we could leave the whole of our marketing. It was important to us that we find a reputable company with team members who were attentive to our needs. They're qualified to such a degree that we could leave the important decisions in their hands. STLC has been that and more.
Are there any areas for improvement or something SLT Consulting could have done differently?

No. So far, some three months into our working relationship with them, SLTC has been excellent.