Tiger Systems Ltd

Introduce your business and what you do there.

I'm the owner and director of Green Cab App Ltd, a ride-hailing app for taxi transfers to and from UK airports.

What challenge were you trying to address with Tiger Systems Ltd?

We needed their team's expertise in marketing and advertising.

What was the scope of their involvement?

Tiger Systems Ltd has initially conducted market research to identify industry trends and market solutions that we can bank on as we near our app's go-live. Our platform is unique in itself, but we've recognized our need for stronger marketing efforts. Based on their team's findings, we've tasked them with targeting certain areas to elevate our position in the market.

We've launched a public taxi event and asked their team to promote it through an animated video and other promotional deliverables such as pamphlets and graphic ads. We're planning to post the same video across our different online channels to boost our promotion efforts, and we're in the process of discussing new ad strategies to improve our existing landing page. 

What is the team composition?

We work with 4–5 members from their team, including Mile (Executive Director), Samantha (Client Partnerships Manager), Jessica (Account Executive), and James (Founder), who is our main point of contact.

How did you come to work with Tiger Systems Ltd?

I found their team online while actively searching for potential companies to onboard for this project. I talked to a lot of teams, but Tiger Systems Ltd stood out among their competitors because of their forward-thinking marketing approach.

What is the status of this engagement?

Our ongoing partnership kicked off in June 2021.

What evidence can you share that demonstrates the impact of the engagement?

We haven't launched the app yet, so there aren't any quantitative metrics at this point — however, I can confirm that Tiger Systems Ltd has professionally met our goals. Their marketing and design efforts have rewarded us with eye-catching promotional materials, which have easily secured public affirmation during our initial event. We haven't received any negative feedback on their work, and that speaks volumes about their capacity to bring in buzz-worthy results to the table.

How did Tiger Systems Ltd perform from a project management standpoint?

We communicate via Zoom, phone calls, and in-person meetings. Tiger Systems Ltd exceeds our expectations in terms of project management — they go above and beyond to ensure that our needs are addressed and our means of collaboration are maximized. I truly can't say enough good things about their team in this regard.

What did you find most impressive about them?

What stands out about their team is their strong ability to deliver innovative ideas while remaining inquisitive and open to our suggestions. They're good at coming up with striking plans and even better at executing those.

Are there any areas they could improve?

I don't see any area that needs improvement at this point — they're a young team but they've already done so much for us.

Do you have any advice for potential customers?

Have enough time to sit down and communicate openly with their team to relay your goals and requirements. It's even more effective if you can meet with them in person, so you can fully express your company's needs and the concepts you want them to deliver. Tiger Systems Ltd is a capable team that will deliver those for you

Please describe your company and your position there.

I am a sole trader and my business provides a professional organising service. I assist people by helping them to organise, tidy and declutter their homes. I also assist with moving house and also house clearance.

For what projects/services did your company hire Tiger Systems Ltd?

As a newly developed business I needed a logo and branding for use on website, social media platforms, business cards etc. I had no real ideas of where to start or exactly what I wanted so asked Tiger to help me.

What were your goals for this project?

I wanted to ensure I created a brand that demonstrated who I am as an individual and as a company. I wanted to be able to bring consistency to my business and attract a certain customer.

How did you select Tiger Systems Ltd?

Tiger had done some work for a family member and I really liked the results. They are a small company with a lovely ethos and I really liked Jess the designer.

Describe the scope of their work in detail.

I had a conversation with Jess the designer who asked a lot of questions about my business. I was then given a client questionnaire to fill out in order to gather more information on my ethos, my business, me and my ideal client. I met with Jess who had then come up with some ideas and rough sketches with colours, logo ideas and so on. We discussed these in detail with me deciding what I liked and didn't like etc. Next Jess worked on the ideas further and then we had a meeting to look at three concepts she had then come up with. We discussed these in further detail before she went away to fine tune one concept. I was really pleased with the final design which only needed a tiny bit of tweaking.

What was the team composition?

I worked with the designer throughout the whole project.

Can you share any outcomes from the project that demonstrate progress or success?

I have had positive feedback on my logo and branding from all of my clients, friends and family. I believe my business now looks more professional and attracts the right client.

How effective was the workflow between your team and theirs?

Communication was easy and as frequent as it needed to be. They were very responsive to any messages or feedback I had, and any queries or issues were quickly sorted.

What did you find most impressive about this company?

The professionalism and that the designer managed to capture exactly what my business is about. They seemed to understand what I needed and delivered it. I didn't know exactly what I wanted when I started but the designs couldn't be better.

Are there any areas for improvement?

The only improvement to be made to the process I think could be at the first meeting when I was was shown all the rough sketches and ideas, I think I needed a bit more 'hand-holding' at that stage as I really didn't know what I wanted or what was best for my company. It would have been nice to understand the design process a bit more then to see where ideas had come from. This however didn't affect the final outcome.

Please describe your company and your position there.

I set up a Physiotherapy company in March 2020 with the goal to provide advice and support online through blogs as well as offering face to face appointments in my clinic in Cheltenham once lockdown restrictions had eased. I am the director of the company and a physiotherapist.

For what projects/services did your company hire Tiger Systems Ltd?

Tiger Systems helped me with my brand and logo design, social media marketing and campaigns, web design and development and the integration of software to aid my work. I have had invaluable advice regarding market research, business strategy and marketing which have helped me to get started quickly but also ensure I am efficient with my time and resources.

What were your goals for this project?

Set up a website which was able to take bookings and payments online, as this was something that was not available elsewhere within Cheltenham. I wanted help with branding and logo as I have no experience in this field. I was also looking for advice on business strategy and marketing and how to make the most of my social media channels.

How did you select this vendor?

They were recommended to me. I wanted to use someone local to me, someone friendly and that I could trust. I know of some of the work they have been doing with my local rugby club and have been really impressed with the website and business guidance they have provided to the club.

Describe the project and the services they provided in detail.

They designed and developed my website and have guided me in navigating it myself, so that going forward I am able to create and edit content independently. They implemented a booking widget on my website to allow customers to book and pay online whilst staying on my website. They provided marketing, business development and IT consultancy services to help me to move forwards and be more confident in the running of the business. They discussed my vision for the company with me and I felt that they really took the time to get to know my business and my objectives. This enabled them to create a brand and logo which fitted with the company values. They customised all aspects of the website to my brand.

What was the team composition?

The team is made up of 3 members of staff. There is a business and marketing consultant, a web developer and a graphic designer and I was able to discuss my business objectives with each of the team at the relevant points during the project. All were very approachable and knowledgeable, and the team as a whole work really well together. Nothing was ever too much and all of them were always happy to help and support me. The work they have done has been invaluable to my business.

Can you share any information that demonstrates the impact that this project has had on your business?

The booking system that they have implemented on my website has meant that I have been able to take bookings and payments online, which has resulted in more customers for appointments. I was able to provide video consultations online during the COVID-19 pandemic due to the systems that they put in place for me, which I would not have been able to do otherwise. I have been able to make effective use of SEO and created a long term marketing strategy, including effective use of my social media pages.

How was project management arranged and how effective was it?

Project management was very impressive. The team communicated with me at all times on the stage they were at in the project via email and Slack, and informed me of the expected finish date. Work was completed in a timely manner and I felt the management of the project was very effective and efficient.

What did you find most impressive about this company?

This company had a genuine passion for the success of my business and this was obvious from day one. Between them, they have such a vast amount of knowledge and experience and they were always very forthcoming with information and advice for me. Communication was always brilliant and I was always kept informed about the progress of the project.

Are there any areas for improvement?

There is very little they can do to improve. Overall I have been extremely impressed with every aspect of the project we have been working on.

Please describe your company and your position there.

I am the owner and CEO of FORBES & LEWIS who design and manufacture premium leather and canvas bags and small goods.

For what projects/services did your company hire Tiger Systems Ltd?

We needed to update our Email marketing system and we hired Tiger Systems to bring this up to scratch and then continue to run the channel.

What were your goals for this project?

Increase our revenue from email marketing and build a solid list.

How did you select this vendor?

From shortlisting two companies then picking the one i found to be most helpful on the phone then in person.

Describe the scope of their work in detail.

We met in person and spend 3-4hrs talking and developing a plan for the next 3 months. James got a good understanding of the brands past and present history and then came up with ideas to implement over the coming months. We decided on a plan, agreed and Tiger systems implemented it.

What was the team composition?

I've worked closely with James on this and his team of creatives.

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with Tiger we have gone from 5% return from email marketing to 17% and hope to push through to above 20%.

How effective was the workflow between your team and theirs?

Workflow has been very effective, they have understood our needs and requirements and have acted accordingly.

What did you find most impressive about this company?

Their willingness to listen, learn and implement a great strategy that we can follow and track was impressive. As well, they got the results we set out to achieve.

Are there any areas for improvement?

Not that i can really put my finger on.

Please describe your company and your position there.

I’m Richard Perry, Managing Director at Charlton Networks. I help Small and Medium Businesses (SME) owners get the most from their IT systems by providing a range of strategic business IT solutions. This includes working with business owners, their senior management teams, through to assisting individual users and managing their day-to-day ICT operations. Myself and my team working at all levels across your business to achieve strategic and operational improvements aimed at reducing the IT costs, increasing business productivity and removing the ‘headache’ of dealing with multiple suppliers. Clients benefit from a complete ‘one-stop-shop’ that makes their daily business lives easier. This can range from providing strategic IT guidance, a flexible IT support package or a range of technology solutions all specifically targeted toward to needs of small or medium sized businesses. Our 20+year heritage has helped us understand the specific needs of many business sectors and organizations and our varied client list includes private commercial interests, manufacturing, local government, education and not-for-profit sectors.

For what projects/services did your company hire Tiger Systems Ltd?

How do I manage all my contacts and get out of the mess of having multiple lists of data in several systems and no way to keep all my customers regularly updated by email.

What were your goals for this project?

To develop a system that could scale and grow with the business. Where we would integrate email marketing in to our wider digital strategy and where we could integrate messaging from our partners, such as HP, Microsoft & Sophos

How did you select this vendor?

We went through a mini-tender exercise, speaking to several local digital marketing agencies. We developed an outline spec and invited candidates in to review and discuss their ideas.

Describe the scope of their work in detail.

Tiger systems rationalised our data, combining and cleansing a wide range of contact data. Put in place scheme for GDPR and set-up a platform for regular email marketing, which now includes contant from Charlton Networks and our key partners. The next stage will be to grow the base of contacts, whilst linking email marketing in to our wider digital marketing strategy.

What was the team composition?

James has led the project and was ably assisted by several colleagues to design and implement the system

Can you share any outcomes from the project that demonstrate progress or success?

We now have a working system, sending emails every 2-weeks and one I now feel can be expanded and developed

How effective was the workflow between your team and theirs?

Excellent communication and adherence to deadlines and project outcomes

What did you find most impressive about this company?

Flexibility, friendly and professional approach. Experts in data and email, their knowledge of wider digital / web / social media was also impressive.

Are there any areas for improvement?

none I can think of

Please describe your company and your position there.

Randomtasktech Ltd is a technology solutions provider opertaing in the events industry. I am the managing director of it.

For what projects/services did your company hire Tiger Systems Ltd?

We used Tiger to host, design and implement a web based solution for a Wedding event in January.

What were your goals for this project?

The primary goal was for a site to be designed and built in a very short time frame and then communicated to all relevant parties prior to the event.

How did you select this vendor?

We were recommended their services by numerous mutual contacts.

Describe the project and the services they provided in detail.

The project had a very short time frame due to factors outside of our control. We presented the brief to them in early December with a clear timeline and general design rationale. From this they determined a schedule for us with key milestiones of when we had to make certain decisions by.

Their focus on planning was very helpful later on. Work on design elements commenced from there with numerous design options being presented to us before arriving on our final layout before the new year.

Tiger provided all graphic and backend technical support throughout the project and were very flexible in dealing with our last minute changes and advising where certain changes would push us over our deadline. The final site was live on schedule and the event was a great success with much postive feedback from our attendees.

What was the team composition?

Our primary contact was James who lead the planning and helped us focus our decision making. He was instrumental in allowing us to complete the project on time with his technical guidance throughout proving invaluable.

Working closely with him were an in-house graphic designer (Jess) and technical lead (Mike) who ensured any changes we requested were handled quickly.

Can you share any information that demonstrates the impact that this project has had on your business?

As this was a one-off project for us we won't see any direct impacts from this particular venture but we certainly now have a valuable supplier in our contacts that we can use on future work. By using Tiger Systems, we will be able to offer similar services with confidence in the future to any of our other clients.

How was project management arranged and how effective was it?

James was our primary contact from the start and as such, fulfilled the role of the project manager. Having a single point of contact who was also able to guide us from a technical and logistical viewpoint was invaluable.

What did you find most impressive about this company?

The area that struck us most was the organisation and positive energy with which the company undertook our project. All changes, no matter how last minute, were dealt with with a smile and at no point did we feel we were a burden. Given the short time scale and lack of concise brief this quality can not be rated highly enough.

Are there any areas for improvement?

Based on this project I cannot rate them highly enough. No aspect of the journey felt lacking so it is hard to add any constructive criticism from our experience.

Introduce your business and what you do there.

We’re a property company located in the United Kingdom. I own and operate the company, working mostly on the marketing end of the spectrum.

What challenge were you trying to address with Tiger Systems Ltd?

We had an existing customer database supplier that allowed our email systems to function securely. But, we wanted to streamline the process and reduce the cost. Additionally, it was important for us to boost the quality of service that we could provide to our customers.

What was the scope of their involvement?

Over the course of the project, they transferred our existing customer data over to a new system and conducted the setup process. They also manage the email program and system for us, enabling us to send about 1.5 million emails each year.

The team advises on and handles the database. In addition, they also focus on email strategy and planning to create templates that people will open and interact with. All in all, they put together and actively monitor our email marketing system.

What is the team composition?

James (Founder & Director, Tiger Systems Ltd) is my main point of contact, handling database setup and account management. There are other people there to support technically as well. 

How did you come to work with Tiger Systems Ltd?

They were linked to a data processing company that we were familiar with. That’s how we were introduced and why we decided to work together.

How much have you invested with them?

We spend about £50,000 (approximately $65,700 USD) each year. So, we invested close to £350,000 (approximately $459,700 USD) in total.

What is the status of this engagement?

We first started working together in 2017. The collaboration is ongoing currently.  

What evidence can you share that demonstrates the impact of the engagement?

Our open rates on emails have increased along with the robustness of our database. Costs have also gone down, making our work with them about 15%–20% cheaper than it was working with previous agencies. It’s been much more cost-effective this way. Of course, they’re able to send more well-tested emails than we could before.  

How did Tiger Systems Ltd perform from a project management standpoint?

James speaks with us fairly regularly over email. I speak with them every few weeks. When we have active projects, we meet more often and more in-depth. We also have reviews quarterly.

There, they present us with stats on how the email marketing system is performing, indicating areas for improvement. That’s been very helpful. They’re quite responsive to messages, quickly coming back with detailed answers.

What did you find most impressive about them?

The level of customer service they provide distinguishes them. They’re easy to speak to and can clearly explain complex concepts within the database. No problem is too small or large with their team.

Are there any areas they could improve?

I can’t think of anything because we’re very happy with them.

Do you have any advice for potential customers?

Don’t be afraid to ask questions because they’re happy to explain technical concepts. That kind of authentic communication will help you get the details you need to be most successful.  

Please describe your company and your position there.

I am the Marketing and Communications Manager for Castlegate Shopping Centre in Stockton-on-Tees. Castlegate is an indoor shopping centre, home to over 60 stores - a mix of nationals and independents. Castlegate's ethos is 'at the heart of the community' and we deliver multiple CSR campaigns throughout the year.

For what projects/services did your company hire Tiger Systems Ltd?

Castlegate was in need of a e-newsletter system to keep customers informed of the latest news and events at the shopping centre. Tiger Systems were hired to help us faciliate this.

What were your goals for this project?

Our goals were to take customer information and put them onto a database so that we could send out monthly e-shots.

How did you select this vendor?

Tiger Systems were already in place when I joined the business.

Describe the scope of their work in detail.

Tiger Systems works brilliantly and are always very informative and at the forefront of their industry. I send the team data capture forms from customers in the centre and all of this is then input to my database system as well as users of our wifi system. I then write a newsletter, in an easy-to-use system, and the team send it out to our database. I recieve plenty of details back including how many people opened the newsletter and clicked on links which all goes towards my reports.

What was the team composition?

I work with James Wilson who is an amazing part of the team. He is always there when I need him and nothing is ever too much for him.

Can you share any outcomes from the project that demonstrate progress or success?

Customers are well aware of Castlegate and look forward to receving a monthly e-shot with all the latest news and events. We always hit our opening and click-through targets.

How effective was the workflow between your team and theirs?

The workflow between Castlegate and Tiger is incrdibly easy and they are a breeze to work with - if only everybody was like Tiger!

What did you find most impressive about this company?

They are very knowledgable and are always coming up with ideas to improve our e-newsletters.

Are there any areas for improvement?

No

Please describe your company and your position there.

I’m the founder of Go Outside, a nonprofit organization that aims to help people explore their local communities. We encourage people to spend time together as a family outdoors through active challenges, walking trails, and educational resources for schools.

For what projects/services did your company hire Tiger Systems Ltd?

I needed to hire an external resource to help me with website design and management, text trail set up, and marketing support.

What were your goals for this project?

I wanted to triple the number of text trails available and double the number of participants. I'm also hoping to gain feedback from customers for future grant applications.

How did you select this vendor?

I learned about them through a recommendation. They offer competitive and realistic pricing, and the ability to adapt to my needs.

Describe the scope of their work in detail.

Tiger Systems Ltd holds regular meetings to learn about my aims and objectives. Then they propose different approaches to website design, content, and digital marketing. They’re in constant contact in order to recommend ideas that would benefit my organization both now and in the future. 

What was the team composition?

I work with James (Founder & Director, Tiger Systems Ltd) on the website design and text trails, and with Jess (Junior Graphic Designer, Tiger Systems Ltd) on all aspects of design and digital marketing.

Can you share any outcomes from the project that demonstrate progress or success?

They’ve met my participant target numbers for our trails so far. I’ve also been able to gather detailed feedback from customers, which I will definitely be able to use to support future grant bids.

How effective was the workflow between your team and theirs?

Their workflow is very effective. Tiger Systems Ltd is in constant communication with me. They use Dropbox and Slack for efficiency and to ensure they stay on top of each aspect of the project.

What did you find most impressive about this company?

Their ability to adapt to my needs, as well as the flexibility in pricing, is really important for a new company like mine. Being able to fund individual elements of the project as needed ensures that I’m getting the most out of my investment. Tiger Systems Ltd is as committed to my company’s success as I am.

Are there any areas for improvement?

No, there are not any areas for improvement that I can think of.