Flowium

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales and marketing for an e-commerce marketplace.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flowium?

We wanted to increase Klaviyo-attributed revenue and needed help managing and optimizing our Klaviyo email marketing account.

SOLUTION

What was the scope of their involvement?

Flowium helps us manage and optimize our Klaviyo email marketing account. We had a lot of things built already, so they didn’t start from scratch. They looked into our already well-performing account to optimize it. They've also created templates and automated emails for us.

What is the team composition?

We work with Robyn, who acts as our project management, Marissa, our strategist, a content teammate who helps with copywriting, and a technical account teammate.

How did you come to work with Flowium?

We found them through the Klaviyo partner directory. We chose them because we had a really good experience with Dayna at the start, who helped identify a lot of technical problems. Flowium was able to give us resources to troubleshoot some of those problems and overhaul our current environment. We decided to go with them because they were the most thorough and tailored in their pitch.

How much have you invested with them?

We spend $6,000 a month.

What is the status of this engagement?

We started working together in June 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in revenue through Klaviyo and an increase in our subscription list. We’ve increased our revenue over 1,000% to $133,000.

How did Flowium perform from a project management standpoint?

Robyn is a great project manager; she’s doing amazing. We use weekly Zoom meetings and have a Miro dashboard and agendas. They send recordings after meetings; they’re very organized. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give Marissa a shout-out. 

What did you find most impressive about them?

Flowium's work has met our expectations. 

Are there any areas they could improve?

I wish they did things more retroactively in the account. If we design a new email footer, they put that footer on any content they put out. However, they don't go back retroactively in our account and apply it to old content, so we still have to do that ourselves. If they did things a little bit more retroactively or even if they added an additional payment to do all that retroactive work, that would be really helpful for a holistic approach.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of an online wine ecommerce and subscription service founded in 2013. I'm responsible for operations and the technical implementations of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flowium?

We sought Flowium out for their expertise with Klaviyo to focus on automation campaigns to increase repurchase rate and retention rate.

What were your goals for this project?

Our goals for this project are to achieve 15% revenue through automation emails and increase our repurchase and retention rate by 10-20% over a 12 month period.

SOLUTION

How did you select Flowium?

We looked for 5 different companies which specialize in Klaviyo Automations and after vetting each one, we felt Flowium was the right fit. They are extremely competent in the Klaviyo platform and we liked their team from a cultural perspective.

Describe the scope of their work in detail.

Flowium's role is to understand all parts of our customer journey and to create automation touch points via the Klaviyo platform where an opportunity exists to extend value to our customer. Flowium has access to our design assets and has full range to work autonomously within our team to execute where needed. We have frequent meetings and monthly analytics briefings to measure success and brainstorm new ideas.

What was the team composition?

We work with a main liaison on the Flowium side who has seamlessly integrated with our team members. If there is something that requires more technical assistance, both parties will bring that person to the table.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Flowium has built a network of automation campaigns which account for 15% of our revenue, previously 5%. We're now testing new strategies on retention and repurchase rate to increase those by 10-20% in 2021.

How effective was the workflow between your team and theirs?

Extremely effective.

What did you find most impressive about this company?

They're extremely organized. Even though their team is expansive, they maintain a one-on-one feel which is important to us.

Are there any areas for improvement?

No. We're happy with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an e-commerce dietary supplement company. We are involved in the health and wellness space. We also sell a few life science materials. We have a website, and we do general online marketing to track traffic to the site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flowium?

Marketing is a huge component of the business, specifically email marketing. I neglected it and struggled with it for a period of time, but I realized I needed help with it.

SOLUTION

What was the scope of their involvement?

Primarily, Flowium is doing email marketing for two of our accounts, including coordination with different tools like shipping emails where people are notified via email or SMS each time a package is about to be delivered. This helps the reduction of missed deliveries. There is a bit of a limit on the tools they use, but they are experts in Klaviyo. 

They create email workflows that are more complex than a campaign with the copywriter, the designer, and the tech person who put everything together. The workflows include the welcome flow and the welcome series to receive the correct information. People will receive the newsletter depending on where they signed up. Flowium also designs the calendar for welcome emails in our different campaigns.

On top of that, there are certain aspects about the products we sell that can create a liability for us with the FDA if someone says something wrong. In order to avoid these misunderstandings, Flowium implemented a document with rules that each person who works on our account has to read. We have learned from the mistakes and there has been constant improvement.

Finally, they create all the different campaigns and promotions. They also have a liaison with our marketing team to coordinate the advertising strategies for social media.

What is the team composition?

We have one account manager per brand.

How did you come to work with Flowium?

I found Flowium online. I met the business owner and conversed with him. I was really impressed with his knowledge. He also was available and seemed conscientious. I found someone expert in the area and someone that I could work with. We were compatible, so it was a good fit.

What is the status of this engagement?

We started working together in June 2017, and the project is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My business email marketing has gotten much more sophisticated. It is difficult to mention metrics because I don’t have anything from email marketing before working with Flowium, but I can talk about the sales we have done through email, which is the biggest sales channel. It represents 25%–30% of our gross sales, so our total revenue is about $1.2 million on a monthly basis. We are earning around $300,000–$400,000 through email because of Flowium work.

How did Flowium perform from a project management standpoint?

Flowium's project management is good, although, over the years, the account representative who led us through onboarding changed. Once the person is acclimated and confident, they manage everything well.

We communicate through video messages or email, but my favorite is video. We occasionally do Zoom. 

What did you find most impressive about them?

I signed up on Flowium a few years ago, and it’s actually been fantastic, they are knowledgeable. The aspect that I like the most is their competitiveness compared to other companies. They are one of the top recommended partners of Klaviyo, the email service. They have become experts in their field — I’ve watched them grow and get much more sophisticated. They also are competitive in their pricing.

I haven’t worked with many other email agencies, but definitely, the Flowium team is extremely professional and they know what they are doing. They have a high level of expertise and a good track record.

Are there any areas they could improve?

One weakness aspect was that occasionally we lose our Flowium account representative. I know there’s not much Flowium can do because it is the employees’ decision to leave and it can’t be avoided.

Any advice for potential customers?

As a business owner, it is hard to have time to do email marketing at a high level, so, if you know you can do better, Flowium is a great choice. If you want to take those responsibilities off and you want to make money, definitely, Flowium can do it.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Intrepid Camp Gear

Describe what your company does in a single sentence.

We design and manufacture rooftop tents and other camping products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowium to accomplish?

• Grow our revenue
• design and execute email campaigns and flows
• grow our email list

SOLUTION

How did you find Flowium?

Referral

Why did you select Flowium over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Flowium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a startup company and looking to increase our revenue by capitalizing on email marketing. We hired Flowium to create a foundation and grow our email marketing capabilities. They looked to plan and create flows and campaigns for us while growing our email list.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Flowium has created an awesome foundation for our email marketing. They have consistently created onbrand emails, campaigns and flows for us. Our revenue from email marketing has exploded since bringing them on.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always deliver items ahead of time. Their managment has been consistent and very supportive of our goals and brand

What was your primary form of communication with Flowium?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They do a great job compartmentalizing different necessary aspects of email marketing. When you work with Flowium you pay for the experience and specialty of a whole team for the cost of one person.

Are there any areas for improvement or something Flowium could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of A Grain of Sand

Describe what your company does in a single sentence.

We sell crystals!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowium to accomplish?

• Help with email issues

SOLUTION

How did you find Flowium?

Other

Why did you select Flowium over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowiun helped me resolve an issue that has had me stumped for weeks. Thank you so much!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

: )

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were on time and professional!

What was your primary form of communication with Flowium?

Virtual Meeting

What did you find most impressive or unique about this company?

They truly listened to me. I felt heard after having a lot of frustrations with no resolve. Their kindness and compassion is unmeasurable!

Are there any areas for improvement or something Flowium could have done differently?

They were perfect and prompt!

BACKGROUND

Please describe your company and position.

 I am the Senior Ecommerce Email Strategist of an ecommerce company 

Describe what your company does in a single sentence.

We have e-commerce brands/stores.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowium to accomplish?
Increase revenue from emails (campaigns and flows)

SOLUTION

How did you find Flowium?

Online Search

Why did you select Flowium over others?

• High ratings
• Good value for cost

How many teammates from Flowium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowiium has been helping us with email and SMS campaigns and flows for two of our major brands. They do the strategy, execution, and reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It would be the revenue contribution from emails, and the detailed weekly reports they give us during our weekly meetings. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they are always on time or ahead in terms of submitting outputs for approval. They tend to our needs/questions immediately and they are all accommodating and knowledgeable!

What was your primary form of communication with Flowium?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They know the ins and outs of email and SMS marketing, have a solid project management, always keep us informed, and they are all approachable and helpful.

Are there any areas for improvement or something Flowium could have done differently?

None, keep up the good work!