Can you share any outcomes from the project that demonstrate progress or success?
We have had great progress with our welcome, re-engagement, and cart abandonment campaigns. We have received enough data from these in order to proceed with further development and changes to the campaigns.
How effective was the workflow between your team and theirs?
There is always quick and easy responses to any questions, comments or concerns. We schedule all emails through Basecamp and provide content and comments through that system. Any additional concerns are quickly managed through email or phone.
What did you find most impressive about this company?
They're definitely knowledgeable about email marketing. If anything ever comes up that our rep hasn't dealt with she is quick to find the solution that will best fit our needs.
Are there any areas for improvement?
We'd love to continue to further develop and change our strategy as needed. Inbox Army definitely has the expertise, and if we're ever planning or doing something wrong (or not as profitable) on the marketing side of things we'd love to know.