Can you share any outcomes from the project that demonstrate progress or success?
Since working with this vendor our volume of emails and our email-based revenue has increased. We've established some consistency in our messaging and improved the rate at which we execute on campaigns.
How effective was the workflow between your team and theirs?
We have used email as well as phone calls and slack to communicate, and this vendor has a great response rate. They employ project previewing via platforms that make it easy for us to comment and cite edits, which has improved the efficiency of executing on campaigns. They are highly receptive to feedback, and generally provide an accurate estimation for what to expect in terms of timeline and meeting deadlines.
What did you find most impressive about this company?
Their ability to quickly turnaround coding projects and simple email designs has been a big plus working with this vendor. As compared with other vendors, we appreciate them working with us on multiple changes and email variations without nickel and diming us on those variants or putting a max number of changes as a restriction on any campaign they've completed for us. I am impressed by the India team leader's enthusiasm, positive attitude, availability, receptiveness to critique, and responsiveness, especially on urgent projects that have come up with very tight windows.
Are there any areas for improvement?
Their coding work is good. While their creative and design work has improved over time, there are still areas of opportunity for them to create stronger unique designs and execute a design concept creatively across several different types of messages in a given campaign.