Inbox Army, LLC

BACKGROUND

Please describe your company and your position there.

I'm a Sr. Product Manager at The Wildest. Kinship is here to help everyone pet parent like a pro. We’re a data-driven collective, building the future of pet care with interconnected solutions that reimagine every experience across the pet parent journey. We combine insights, products, and services to help people be the best pet parents they can be, and ultimately create a better world for pets.

That includes our world-leading WISDOM PANEL™ genetic health screening and DNA testing for dogs, the award-winning WHISTLE™ GPS dog tracker and health monitor, Pet Insight Project, our ground-breaking science team that uses AI to turn billions of data points into actionable insights, and our partnerships like the LEAP VENTURE STUDIO accelerator that supports innovators and start-ups, allowing Kinship to bring new solutions to pet parents. Kinship is a business division of Mars Petcare, the global leader in pet health, nutrition, and services, and dedicated to one purpose: A Better World for Pets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

Email campaigns regarding The Wildest product launch, our content platform aimed at helping pet parents succeed.

SOLUTION

How did you select this vendor and what were the deciding factors?

Came recommended through our head of growth marketing- deciding factors included budget, experience in the space, and immediate availability

Describe the project in detail and walk through the stages of the project.

The Wildest is a content site aimed at helping pet parents succeed throughout their journey, from when they bring a new pet home, to everyday living, to senior pets etc. The Wildest is currently focused on dogs and cats only. Once logged in, users get access to additional features and tools such as a new pet parent checklist, nutrition calculator, dog training program, and the ability to ask a vet non-urgent questions and receive answers in 24 hours. We had an initial pilot launch on 4/19 which was aimed a new pet parents. We then did a full launch on 5/27 where it was opened up to the public and paid advertising was dialed up.

How many resources from the vendor's team worked with you, and what were their positions?

About 4-5? - an account manager/lead, managing partner, and a few others from the production team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've gotten positive feedback on the quality of our emails and flow. The last open rate for the set of emails was roughly ~30%, which is above industry standard.

How effective was the workflow between your team and theirs?

Our timeline to set up emails was highly condensed. They take the time to understand our goals and implement triggered workflows for our new product. Since we were moving at a high speed, we didn't initially take the proper amount of time to set up preferred workflows. Since the initial batch of emails, both teams have continued to work to optimize a workflow and schedule that better suits both teams.

What did you find most impressive or unique about this company?

As mentioned, Hannan and his team were hyper focused on ensuring that the success of our email marketing campaigns. They were excellent in everything from setting up workflows to designing/coding emails to iterating with our developers to get the proper data needed for emails in place. Hannan went above and beyond to set up multiple calls with our dev team to get the right information to trigger emails and I was impressed with the initiative. We also switched ESPs midstream and the IA team took it in stride.

Are there any areas for improvement or something they could have done differently?

I would have liked to see more ongoing management to improve email open rate as it relates to testing, resending non opens, copy tweaks, etc. We'd love more suggestions on testing versions of headlines/copy/images, etc. to see what resonates best with our audience. These updates are already in flight and the feedback has been shared with the team and received well.

BACKGROUND

Introduce your business and what you do there.
Staccato 2011, LLC is a firearms manufacturer based in Georgetown, Texas.  Insanely accurate and easy to shoot well, Staccato 2011® pistols are trusted by thousands of officers across the country and a large – and growing – number of elite law enforcement teams.

Spanning duty & defense, concealed carry, and performance/competition, Staccato pistols are fast becoming the handgun of choice for shooters of all skill levels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inbox Army, LLC?
We were looking for a company to help us launch our email campaign system by designing various templates and automated flows. Once launch was complete, we wanted this company to continue to be a partner, more on a strategic level to provide advice on content, timing, etc. 

SOLUTION

What was the scope of their involvement?
Inbox Army has been working with us for almost a year now. Before Inbox Army, we did not have a regular cadence of email campaigns or automatic flows. With their help, we now schedule regular email campaigns and have both transactional and nurture-focused flows. 

What is the team dynamic?
I work directly with Dan and Charlie. Dan and Charlie help communicate our ask to the production team, let us know of timing, and of any potential hurdles. 

How did you come to work with Inbox Army, LLC?

My manager, Kristin Marlow found Inbox Army through her online research. She spoke directly to the owner of Inbox Army and found them to be a good match. 

What is the status of this engagement?

We continue to work with inbox Army on a case-by-case basis. Thanks to their hard work, we’ve been able to get our email system on a good, steady pace.  We are grateful to have met them and to continue working with them.
 

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

I was brought onto the team months after Inbox Army had already been our partner. We worked together to design ongoing email campaigns and they provided quarterly reports. Most recently, they were an integral piece in relaunching our automated Welcome Series – a four-part email flow.

The team worked with us through several review pieces and worked through all of our edits in a timely manner. I am so grateful that they are always ready and excited for the next project.

How did  Inbox Army, LLC address the challenges that arose?

Dan and Charlie let us know ahead of time what the review cycle would look like and if the team would recommend a hard code or drop and go template. We also really appreciated their follow ups, when the review duty was on our end.

Describe the impact this engagement has had on your business.

Because we’ve been able to get on steady cadence, our open rates are up and unsubscribe rates are down!

How was project management handled?

Our team provided Inbox Army with a written outline of our vision. Inbox Army took this outline and created a mockup, which we provided any edits, if any. Next, their team would code this design and let us know of any questions along the way. We went through another review cycle or two and their team helped schedule the campaign or flow for launch.

Is there anything that the vendor did well or that you would consider a strength?

Both my manager and I work with a number of vendors on a variety of projects so our schedules get really busy. We were very grateful for Dan and Charlie’s follow up emails and speedy communication along the way. 

UPDATED REVIEW

Email Marketing Manager, Staccato

Sports

51-200 Employees

Georgetown, Washington DC

Less than $10,000

Apr 2020 - Ongoing

Project summary

Army, LLC provides ongoing email marketing for a pistols company. The team guides the client with the process of producing emails and how to create a consistent campaign delivery schedule.

Feedback summary

Thanks to Army, LLC's efforts, the client experienced excellent and consistent open and click-through rates. The team is communicative and they respond quickly. They were able to take the feedback well and guide the client in the right direction during the initial months.

BACKGROUND

Please describe your company and your position there.

I am the Email Marketing Manager at Staccato. At Staccato, we build top-of-the-line American-made pistols for conceal carry, duty, and home defense. We are passionate about serving America's heroes -- law enforcement, military, and home defenders. I was hired on in September to run the Email Marketing campaigns and other various digital marketing projects. Our main goal is to grow brand awareness, so we hold great value to storytelling efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

Before this year, we did not have a robust email marketing strategy. Inbox Army guided us through the initial process of producing emails and beginning a consistent campaign delivery schedule.

What were your goals for this project?

Our company recently changed names and underwent an entire re-branding. Because of this, our main goal is to grow brand awareness and brand affinity.

SOLUTION

How did you select Inbox Army, LLC?

Kristin Marlow conducted online research for agencies that specialized in email marketing and were firearms-friendly. She met with Chris and really enjoyed him and his pitch. The deciding factor for Kristin was that InboxArmy was email-only and therefore, were quite specialized. 

What was the team composition?

The team initially was Kristin Marlow and Jackie Ruppert working with Charlie, Dan, and the rest of the production team at InboxArmy. Over the last few months, our team has grown an additional two members. Since September, I've been working closely with Charlie and Dan specifically to execute our monthly campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen excellent and consistent open and click-through-rates.

How effective was the workflow between your team and theirs?

Charlie and Dan are very communicative and respond rather quickly. Our team appreciates their ability to turn edits around once the initial campaign is drafted.

What did you find most impressive about this company?

We appreciate the teams ability to take feedback well and their advice around campaign delivery timing.

Are there any areas for improvement?

The entire InboxArmy team was always very friendly and quick to respond. They took feedback well and truly guided us in the right direction during the first few months when we were ramping up our email efforts.

However, as the months went on, we hoped to hear more strategy discussions from InboxArmy vs execution alone. Secondly, we asked the team to provide a video tutorial of the Eventbrite automation process/Countdown feature, but we did not receive this. As our team has grown over the last few months, we are not in dire need of template execution.

Ratings:

Overall Rating: 3

Quality: 4

Cost: 4

Schedule: 5

Willing to refer: 3

BACKGROUND

Please describe your company and your position there.

Ecommerce Merchandiser at Cedar Electronics. Houseing corp for Cobra electronics and ESCORT Radar brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

Manage our email marketing campaigns and assist with transition to new email marketing platform.

What were your goals for this project?

relive some of the burdens and guess work of how we handle our email strategy and transition to new platform. Warm up IP on new platform using targeted split sends, engaged audience reports, clean lists and smart sending strategy.

SOLUTION

How did you select Inbox Army, LLC?

Came highly recommended online and offered services at competitive prices.

Describe the scope of their work in detail.

Create emails based on templates we setup. Handle the coding of the email templates and campaign send schedule. Answer our every question at each step of the process and provide advice for how to tackle the transition to our new platform. Carried over our templates and assisted with setting up new journey/flow emails.

What was the team composition?

I worked with Hannan as well as the production team, which I am not sure how many total were involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Managed to created targeted engaged segments which briskly set our pace for warming up the IP and allowed us to have a plan to tackle the transition ahead of schedule. Saw opens increase to upwards of 30% with 0 spam complaints.

How effective was the workflow between your team and theirs?

Hannan and the production team are very fast to respond, even when we are bogged down and unable to get our templates out to them in a timely fashion they are able to turn each request around very quickly. Questions are answered almost immediately and show a well reasoned expertise in all manners of email marketing.

What did you find most impressive about this company?

Knowledge across a variety of email marketing platforms as well as a very robust coding and email template design that was easily applied to our custom design. Seems that the team at Inbox Army can handle any request you send their way.

Are there any areas for improvement?

Occasional connection issues during meetings but not too common and did not affect workflow.

UPDATED REVIEW

This review was published on Feb. 11, 2021

Head of Marketing, Cedar Electronics

Consumer Electronics

51-200 Employees

Chicago, Illinois

$10,000 to $49,999

Oct. 2020 - Ongoing

Project summary: 

Inbox Army, LLC provides email marketing services for an electronics corporation. The team handles SFMC implementation and the sending of promotional emails through Klaviyo.

Feedback summary: 

Their expertise and in-depth knowledge of SFMC & Klaviyo enabled Inbox Army, LLC to fully take over email marketing for the client. Their flawless service has resulted in revenue generation even during a challenging year. The client commends the team for their customer-orientedness and efficiency.

BACKGROUND

Please describe your company and your position there.

Cedar Electronics Corporation is a global supplier of connected automotive and consumer electronics solutions and home of industry-leading brands Cobra Electronics and ESCORT. Cedar’s ever-expanding family of products includes connected radar/laser detectors, smart dash cams, CB and marine radios, portable power solutions, driver alert applications and more.

With the latest in intelligent, sensor-based devices and a network platform to capture and share real-time alerts fueled by a rapidly growing driver community, Cedar Electronics empowers people to Drive Smarter and Safer. To learn more about Cedar Electronics, please visit www.cedarelectronics.com(link is external).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

We hired Inbox Army to assist with weekly development and sends of our promotional emails through Salesforce Marketing Cloud as well as strategic planning and onboarding of Klaviyo.

For SFMC, this included everything from HTML development and QA, deliverability testing, scheduling, and reporting. Similarly with Klaviyo with the additions of list segmentation and template building and QA.

What were your goals for this project?

We were down a headcount for email marketing and needed an agency who could slot in quickly to ensure the efficient design, development, and execution of a large number of emails. We also wanted an agency that could guide us through the onboarding of Klaviyo to ensure we were following best practices.

SOLUTION

How did you select Inbox Army, LLC?

Based on our requirements, we interviewed a number of agencies and selected Inbox Army because of their customer focused culture, their streamlined and efficient processes, and the willingness of everyone on their team all the way up to CEO to get on a call to discuss our goals and plans.

Describe the scope of their work in detail.

See above for more info, Inbox Army basically was able to come in and take over the email marketing function of our department without skipping a beat. Their expertise and in-depth knowledge of SFMC as well as Klaviyo made it incredibly easy to entrust our emails to them. They immediately raised the maturity level of our email marketing.

What was the team composition?

Numerous roles from Inbox Army, from sales to the CEO, I really appreciated the personal touch. Once the agreement was signed, we were assigned a dedicated account manager and production team to handle our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Email execution has been flawless. Even with Inbox Army starting right before the incredibly busy holiday season, they were able to accommodate all of our emails without any issues. Revenue generated from email marketing matched previous year's numbers, even in a challenged environment with 2020. Klaviyo onboarding has gone very smoothly and we wouldn't have been able to get ramped up without Inbox Army's help.

How effective was the workflow between your team and theirs?

From weekly planning meetings to templated job sheets to consistent communication, the workflow has been efficient and productive.

What did you find most impressive about this company?

As mentioned previously, their customer service and support, attention to detail, and ability to execute efficiently are fantastic They run an incredibly well-oiled machine over there.

Are there any areas for improvement?

None that I can think of.

Star Ratings

Overall rating: 5

Quality: 5

Schedule: 5

Cost: 5

Willing to refer: 5

BACKGROUND

Please describe your company and your position there.

Cedar Electronics Corporation is a global supplier of connected automotive and consumer electronics solutions and home of industry-leading brands Cobra Electronics and ESCORT. Cedar’s ever-expanding family of products includes connected radar/laser detectors, smart dash cams, CB and marine radios, portable power solutions, driver alert applications and more.

With the latest in intelligent, sensor-based devices and a network platform to capture and share real-time alerts fueled by a rapidly growing driver community, Cedar Electronics empowers people to Drive Smarter and Safer. To learn more about Cedar Electronics, please visit www.cedarelectronics.com.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

We hired Inbox Army to assist with weekly development and sends of our promotional emails through Salesforce Marketing Cloud as well as strategic planning and onboarding of Klaviyo.

For SFMC, this included everything from HTML development and QA, deliverability testing, scheduling, and reporting. Similarly with Klaviyo with the additions of list segmentation and template building and QA.

What were your goals for this project?

We were down a headcount for email marketing and needed an agency who could slot in quickly to ensure the efficient design, development, and execution of a large number of emails. We also wanted an agency that could guide us through the onboarding of Klaviyo to ensure we were following best practices.

SOLUTION

How did you select Inbox Army, LLC?

Based on our requirements, we interviewed a number of agencies and selected Inbox Army because of their customer focused culture, their streamlined and efficient processes, and the willingness of everyone on their team all the way up to CEO to get on a call to discuss our goals and plans.

Describe the scope of their work in detail.

See above for more info, Inbox Army basically was able to come in and take over the email marketing function of our department without skipping a beat. Their expertise and in-depth knowledge of SFMC as well as Klaviyo made it incredibly easy to entrust our emails to them. They immediately raised the maturity level of our email marketing.

What was the team composition?

Numerous roles from Inbox Army, from sales to the CEO, I really appreciated the personal touch. Once the agreement was signed, we were assigned a dedicated account manager and production team to handle our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Email execution has been flawless. Even with Inbox Army starting right before the incredibly busy holiday season, they were able to accommodate all of our emails without any issues. Revenue generated from email marketing matched previous year's numbers, even in a challenged environment with 2020. Klaviyo onboarding has gone very smoothly and we wouldn't have been able to get ramped up without Inbox Army's help.

How effective was the workflow between your team and theirs?

From weekly planning meetings to templated job sheets to consistent communication, the workflow has been efficient and productive.

What did you find most impressive about this company?

As mentioned previously, their customer service and support, attention to detail, and ability to execute efficiently are fantastic They run an incredibly well-oiled machine over there.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I manage CRM Marketing for a DtC ecommerce brand that sells silicone jewelry. I own email, SMS, referral, loyalty, and direct mail marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

To assist in campaign management, email design, and email coding. I am a one-person team currently and needed support on the email side.

What were your goals for this project?

Start running HTML emails, optimize current flows, add new flows, and increase overall program engagement and revenue. As of now, our campaigns are doing better and our Welcome Series has doubled in revenue.

SOLUTION

How did you select Inbox Army, LLC?

I have worked with Inbox Army in the past and was very satisfied with their work. They're quick to respond and reasonably priced to help with the things I need. I was the sole decision maker for this need, and no other companies were considered as help was needed immediately.

Describe the scope of their work in detail.

To redo all emails to make them on-brand and perform better across the board. The help is focused on email, but some of the stuff we receive can be used across other CRM channels. I provide strategy and context for each project as well as guidelines and sometimes creative direction. I then give feedback at the design phase. IA has managed multiple designs, reiterations, managing lists, and coding email templates. Our Welcome Series is representative of the great work they do.

What was the team composition?

I had my main point of contact on the Inbox Army team, someone who did design (not sure how many), and someone who did the coding.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Welcome Series is a memorable one as it has doubled the revenue from our old Welcome Series. I can also speak to the speed at which they communicate and turn work around when it's a critical need. These have been so crucial to the success of some of our campaigns.

How effective was the workflow between your team and theirs?

Very effective. I was the point of contact for the Enso side and Dan was the point of contact for Inbox Army. He was very communicative and responded to needs and questions quickly. Most communication was done through Slack, and we made design changes in InVision.

What did you find most impressive about this company?

How quickly they can turn projects around. Even when not in a time crunch, I'd get designs from the team more quickly than I expected.

Are there any areas for improvement?

There are no areas of improvement that I can think of, maybe quicker turnaround for coding specifically, but that has rarely been an issue.

BACKGROUND

Please describe your company and your position there.

The Michael J. Fox Foundation for Parkinson's Research is dedicated to finding a cure for Parkinson's disease through funded research and ensuring the development of improved therapies for those living with Parkinson's today. I am the Associate Director for Marketing Automation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

We hired Inbox Army to re design, re brand and code our Salesforce Marketing Cloud emails.

What were your goals for this project?

Brand new master template matching organizational branding and up to best practices and standards for email marketing.

SOLUTION

How did you select Inbox Army, LLC?

We looked at 16 different agencies, interviewed 8 of them and selected Inbox Army as number 1 pick.

Describe the scope of their work in detail.

After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, IA did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

What was the team composition?

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are just about to start using the new template.

How effective was the workflow between your team and theirs?

Extremely, IA was always on time and responsive.

What did you find most impressive about this company?

Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project. Felt like IA and we were on the same team.

Are there any areas for improvement?

Nothing that I can think of!

BACKGROUND

Please describe your company and your position there.

Beam Suntory is a world leader in premium spirits. With a performance objective of being the world’s most admired and fastest growing premium spirits company, and a vision of Growing for Good, we're driving growth through quality craftsmanship, consumer connections and entrepreneurial spirit. I am a Business Analyst on our IT Sales & Marketing team with a focus on consumer engagement and email marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

We were looking for a partner to help with our email campaign management, specifically to create, test and deploy email messages that were mobile responsive, on brand and localized to meet regional standards.

What were your goals for this project?

Our main goal was to increase our communication frequency with higher quality emails and analyze the results of each send.

SOLUTION

How did you select Inbox Army, LLC?

We heard about Inbox Army through a third party vendor and chose to work with them for the resources they were able to provide, their proven expertise in using Salesforce Marketing Cloud and their excellent customer service.

Describe the scope of their work in detail.

Create, test and deploy emails to consumers using different templates that we have created. They also helped to analyze the responsiveness and styling of the templates to ensure they were the highest quality. IA also provides A/B testing where needed and analytics for each send.

What was the team composition?

There were 2-3 resources per email send, but one main point of contact doing the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results of this engagement are exactly what we had hoped for and IA has been a great partner.

How effective was the workflow between your team and theirs?

Extremely effective and the communication between IA and our team was excellent.

What did you find most impressive about this company?

Their cooperation and willingness to always be available to help are impressive.

Are there any areas for improvement?

We have been very satisfied with our partnership.

BACKGROUND

Please describe your company and your position there.

I am Senior Director for the Office of Alumni Services & Giving at Texas A&M University-Kingsville. We are a regional, public research institution offering a variety of undergraduate to doctoral programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

We hired Inbox Army to assist us with an email newsletter template for our College of Agriculture and Natural Resources alumni and friends e-news communications. We utilize Blackbaud NetCommunity to launch/deploy emails so we wanted to ensure the html would work with this system and also be mobile responsive.

What were your goals for this project?

To create a branded email template that aligned with our institutions branding and something we could utilize to just change out content without messing up the email layout.

SOLUTION

How did you select Inbox Army, LLC?

We spoke with 3 companies but liked the communication with Inbox Army.

Describe the project in detail.

The project was to design an e-mail newsletter template with html code to best display content using our specific email communications system.

What was the team composition?

It was a handful of team-members that made it all happen from sales, design and follow-through. We mainly ended up communicating with 2 of the representatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are just about to deploy the email template for use and excited to get feedback.

How effective was the workflow between your team and theirs?

Good workflow - it was streamlined.

What did you find most impressive about this company?

Their quick responses impressed us.

Are there any areas for improvement?

I think the main issue was just trying to work through how the html corresponded with the specific software we use, but Inbox Army was accommodating with that so not really anything they or we could control. It was just a matter of communicating where the html was not working properly and getting those tweaks done.

BACKGROUND

Please describe your company and your position there.

I am the social media manager for Rankings.io, a hyper-focused digital marketing agency that specializes in search engine optimization for elite personal injury attorneys. My role includes creating social media content and managing all of our social media channels, as well as managing our eNewsletter.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

I started at Rankings.io in July of 2020 and one of my first onboarding meetings was a call with InboxArmy. I was hired to manage the eNewsletter and social media, but we work with InboxArmy to assist in the implementation, coding, design and distribution of our newsletter.

We needed a partner who specialized in email marketing, and that's why InboxArmy was selected to be one of our vendors. I work diligently on the copy each week, but InboxArmy is responsible for distributing the content to our subscribers weekly, giving us insights on what is and what is not working, and developing strategies to help us achieve better open rates and engaging content.

What were your goals for this project?

The main goal of this project is to establish a weekly newsletter that highlights Rankings.io as the SEO agency of choice for elite personal injury law firms. We wanted our subscriber list to be up-to-date on recent podcast episodes, happenings in the world of SEO, as well as share some tips and tricks from our founder and CEO in each newsletter.

SOLUTION

How did you select Inbox Army, LLC?

My boss had chosen InboxArmy as a vendor before I was hired. I know as part of his decision-making process, he wanted to work with a vendor that was knowledgeable in email marketing, design and was easy to communicate with. And that ultimately was why he chose InboxArmy

Describe the scope of their work in detail.

InboxArmy keeps the wheels turning. I am responsible for creating and curating the copy and content that goes inside the newsletter. InboxArmy designs, codes, implements, schedules and distributes each newsletter and provides feedback and insights on what we need to do to make our newsletter the best it can be.

So far, they have helped us achieve an active subscriber base with a decent open rate, and that subscriber list is growing.

What was the team composition?

I've worked closely with the production team, who are responsible for the design, coding, scheduling and distribution of our newsletter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with InboxArmy we have seen an increase in open rates within our active subscriber base. We now send out a weekly eNewsletter and have a system and routine in place, which we did not have before. We are eager to see the results that keep coming, and are very pleased with the service and assistance they provide.

How effective was the workflow between your team and theirs?

InboxArmy and I communicate wonderfully. We have a constant chain of communication in place, and if I have a question or concern, I usually receive help within minutes.

They have created a calendar for us to use, which shows days they need content by, as well as launch dates, content, etc. I always know what is going on, because we communicate often and it is much appreciated.

What did you find most impressive about this company?

I'm honestly thankful for the communication. I come from a PR background, so communication within a team is a top priority. I never have any worry on whether a newsletter is going to be sent out on time because of how in the loop we are.

We have a monthly meeting in place to discuss each month's performance and how we can do better, and their team always comes prepared with ideas and feedback on what we should do to make our newsletter great. The customer service is much appreciated as well.

There are times where I need some assistance and ask if they can hop on a quick call, and within minutes we're on Zoom. Im just impressed by everything.

Are there any areas for improvement?

Not that we know of yet. We're excited to further this partnership and are very impressed with everything they've offered us.

BACKGROUND

Please describe your company and your position there.

I'm the head of communication with a focus on customer success. Reflectly is the #1 journaling app within the health and fitness app world. Reflectly motivates its users with journaling and positive reminders throughout the day.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

We were looking for an email marketing agency that had experience within the app industry to help us increase conversion and retention through email marketing.

Specifically, we needed help with email design, branding, strategy, automation, and optimization. We began looking into email marketing 10 months ago and wanted to make sure that we are focusing on the right areas.

What were your goals for this project?

Increase conversion rate with 1% Increase retention rate with 25% Establish a solid foundation to expand our email marketing efforts.

SOLUTION

How did you select Inbox Army, LLC?

I searched online and found 20 agencies. I set up meetings with each one of them and ended up speaking with 15 of the 20 agencies. I questioned and scored all the companies and in the end Inbox Army was among the two finalist. I ended up choosing IA, because of their specific focus on email marketing.

Describe the scope of their work in detail.

We kicked off with a couple of discovery calls, where several of the team members of each of our companies where present. Before the calls they had reviewed our previous efforts on our email service provider.

While IA is excellent at email marketing they are not the best at meeting facilitation and discovery. I do feel that they understood what we were looking for, but the process could have been a lot smoother and the meetings more streamlined.

What was the team composition?

The CEO was involved in all of our strategy calls. For the day to day work I was given a personal project leader, who helped manage our project and his team of designers and coders.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Together with IA we have built a solid foundation for our future efforts and our email game is beginning to look really strong. It's still to early to tell about any specific metric results.

How effective was the workflow between your team and theirs?

Excellent. Super fast response time and timely deliveries in every aspect of our project. I have been able to reach out to IA at all times and they have always been able to resolve any issue or answer any question promptly.

We do have a small time difference (I'm based in Europe and they are based in the US), but I feel that has not been a hindrance to moving our project forward.

What did you find most impressive about this company?

They are very knowledgeable and fast working while delivering high-quality output. They are very proactive and often give me friendly reminders to push our projects forward. I truly appreciate their efforts. They have become an invaluable accountability partner for me.

Are there any areas for improvement?

Most of their work is great. There are only minor things like sometimes I would have to ask for the same edits twice because they weren't incorporated the first time.