Inbox Army, LLC

BACKGROUND

Please describe your company and your position there.

Our mission is to advance academic public health by mobilizing the collective power of our members to drive excellence and innovation in education, research, and practice. Our members are CEPH-accredited schools and programs of public health as well as schools and programs in applicant status for CEPH-accreditation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC, and what were your goals?

Improve ASPPH email marketing campaigns:

1. Be transparent and send our recurring newsletter as well as other emails/newsletters
2. Measure our performance and increase our email open rates
3. Optimize send time and ESP
4. Keep our list clean and be more efficient
5. Brand awareness
6. Engagement

SOLUTION

How did you select this vendor and what were the deciding factors?

One of my greatest mentors recommend InboxArmy because of their customer services and their experts in current email marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went through a discovery phase to share our branding materials and go over our goals. They quickly pick up what we need and came up with the plan and recommendations for our email marketing. They also research how to integrate our ESP accounts into one so that we could track our rates in one place. They also made sure that our brands are incorporate in all of our email marketing efforts.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the email marketing production team, email marketing strategist and the email marketing lead.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far our open rate has been increased since InboxArmy shared their tactics on how to utilize the email list best and update the templates.

How effective was the workflow between your team and theirs?

We have weekly (sometimes bi-weekly) call to go over our newsletter performance and use slack and email to communicate.

What did you find most impressive or unique about this company?

They are our top go-to partner for all our email marketing needs. They are quick, very knowledgeable in current trends, always come up with better solutions, especially Victor and his production team are amazing!

Are there any areas for improvement or something they could have done differently?

They could have done more competitor research but their email marketing efforts were very effective.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a wholesale company in Columbus, Ohio.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inbox Army, LLC?

We needed an emailing services provider and wanted to outsource those needs.

SOLUTION

What was the scope of their involvement?

Inbox Army, LLC provides ongoing email marketing using our historical email material, but they’re currently developing their own templates. They also automate the emails as far as the data allows them.

What is the team composition?

We’ve been working with Chris (Owner) and an account manager.

How did you come to work with Inbox Army, LLC?

They were already working with us when I took my current position.

How much money have you invested in this partnership?

We’ve spent around $50,000 with them so far; we pay them $5,000 monthly.

What is the status of this engagement?

We started working together in October 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their work, we just broke $100,000 in email ROI.

How did Inbox Army, LLC perform from a project management standpoint?

Project management is good; we set our internal deadlines and communicate that to them. They’ve had quick turnaround times and are accommodating to our timelines. Regarding tools, we’ve used Wrike, ClickUp, and Microsoft Teams.

What did you find most impressive about them?

Their flexibility is outstanding; we have constant last-minute changes, and they’ve helped us accommodate those moments where we have to pivot a lot, which are common in the supply chain industry.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — their communication is consistent, they report constantly, and I feel I have a personal connection with them, which differentiates them from other providers.

Do you have any advice for potential customers?

Have straightforward communication with them; that will get you better results.

BACKGROUND

Please describe your company and your position there.

Marketing Automation Manager for an educational institution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC, and what were your goals?

We hired Inbox Army to assist with email campaigns, including email development, testing, and scheduling of sends. Our goal was to add an additional resource that could execute these email campaigns for our team to handle the volume and turn-around times.

SOLUTION

How did you select this vendor and what were the deciding factors?

We evaluated several different options. Key factors in the decision were familiarity with the systems we are using, responsiveness, and cost structure.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The onboarding process went very smoothly. We had a few discovery calls and outlined the specifics of our Salesforce Marketing Cloud setup, our internal processes, and the project management system we use to assign jobs. They were quickly able to get up to speed.

How many resources from the vendor's team worked with you, and what were their positions?

We are working with one primary account manager / developer (Hannan), who has a team for support and backup as needed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The primary measure has been the successful execution of the email campaigns by the scheduled send date, and this has continued to be met with no issues.

How effective was the workflow between your team and theirs?

Our partnership has been very effective. We worked together to develop new reports, processes, and safety checks that have improved workflow on both ends.

What did you find most impressive or unique about this company?

Hannan has quickly become a natural extension of our team — he is very responsive and easy to work with. He also communicates well with our team and the other departments we serve.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm the head of marketing for a company that manufactures and sells high-end charcoal grills. We cater to people looking to get the most out of their grilling experience and the food they can enjoy with the best tools available.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

We needed a partner to help us elevate the frequency and quality of our email marketing campaigns. We know that every email we send drives sales, but we needed help creating and measuring the content, optimizing performance, etc. We also needed a partner with resources to help us create the content since we are a small company with limited design and content generation resources.

SOLUTION

How did you select this vendor?

We researched several companies and Inbox Army reached out to us and came prepared with great ideas and strategic concepts and frameworks that made sense.

Describe the scope of their work in detail.

We initially started by having them help us optimize the tools (email lists, tracking, etc.) we used in our campaigns while bringing them up to speed on our design concepts, messaging, etc. We have since started using them exclusively to design and optimize the content of our emails.

What was the team composition?

My day to day contact is with the production team lead. We also have an account manager I can contact about strategic items. Then there is an entire production team helping us create the content and get it scheduled and sent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen significant gains in the speed and turnaround times with which our campaigns are executed and performance has also increased.

How effective was the workflow between your team and theirs?

Very effective. They are great about checking in and following up with us about the timing of campaigns, the content calendar, implications of certain decisions we make, etc. They are very responsive to email and communication via Slack.

What did you find most impressive about this company?

Their speed and follow through. They are usually the ones asking me to get them what they need to create the next campaign. I rarely, if ever, have to chase them down.

Is there any area for improvement or anything that could have been done differently?

There's always room for improvement and we are improving with every campaign. They're starting to bring me more and more ideas. It would be nice to be able to contact them by phone if needed, but they're so responsive, this hasn't really been a problem.

BACKGROUND

Please describe your company and your position there.

I am the Creative Director for a marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC, and what were your goals?

We hired Inbox Army to help us with our Email Marketing efforts. We needed someone who could go into our accounts and break down the things that we needed to do to better our accounts for ourselves and others.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for a long time trying to find the best partner for us. This company was the clear choice as they knew exactly what they were talking about, were experts in what we needed, and were great at communicating.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They went into our accounts and did a full audit on all our accounts and put together reports and next steps. What we needed to work on, what was working, and things that we needed to adjust.

How many resources from the vendor's team worked with you, and what were their positions?

We have two email marketing specialists working with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They not only delivered the reports and audits that we needed but also built out wonderful presentations for us to look over and utilize. It was so helpful for us to understand what they did and what we needed to do.

How effective was the workflow between your team and theirs?

Amazing. I could not talk highly enough of Charlie and Adi. They are great communicators, they are extremely helpful, and they are so dedicated it's been such a benefit.

What did you find most impressive or unique about this company?

The people. Charlie and Adi are the most amazing people to work with and I am positive that they want our success just as much as we do. Their reporting skills are so well put together that it makes reading and understanding easy.

Are there any areas for improvement or something they could have done differently?

Not at all.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an insurance brokerage firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inbox Army, LLC?

We hired Inbox Army, LLC to help us with email marketing, in order to help us get back in touch with the clients that we spoke with.

SOLUTION

What was the scope of their involvement?

Inbox Army, LLC helped us develop emails we could send to our customers after they receive their quotes and successfully turn over their name, email, and phone number through our website. The emails we’d send include giving them information about our product and giving them tips on how to get our product without a medical exam. 

We’d also tell them how prices go up about 8%–12% every year, to convince them to get their policy as soon as possible. Overall, our emails would start with being informative before progressing to a soft close and hard call to action to get our customers to purchase our products.

What is the team composition?

We worked with at least five people, including their sales manager and product specialist. We also had a brief conversation with Chris (Managing Partner).

How did you come to work with Inbox Army, LLC?

We used Google to search for possible companies. In the end, we saw Inbox Army, LLC.

How much have you invested with them?

We spent $3,500.

What is the status of this engagement?

Our collaboration ran from November–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’d like to see our email open rates in the future since it would be too early to check their success now. Anecdotally, they were very easy to work with, and we were pretty satisfied with their performance.

How did Inbox Army, LLC perform from a project management standpoint?

They had good communication skills and an excellent project management process. We communicated through email and weekly Zoom calls. Our budget was already determined, so it was never an issue once we knew the scope. We also appreciated that once they completed a step in the process, they sent things for review.

What did you find most impressive about them?

They were thorough and knowledgeable, which enabled us to go where we needed to go.

Are there any areas they could improve?

No, they set expectations well.

Do you have any advice for potential customers?

Be willing to reach out to discuss the scope of the project. In order to get your points across, you need to prepare what you want to say before you reach out to them. If you try to drag it out, Inbox Army, LLC has other clients and they can’t accommodate you if you don’t know what you want to do.

BACKGROUND

Please describe your company and your position there.

I'm a director of product marketing at a consumer products company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

Inbox Army handles all creative, setup, and sends for email execution. They have also provided feedback and strategy advice for holiday marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for email marketing specialists and interviewed 3. We decided on Inbox Army due to a combination of the service they provided and the pricing.

Describe the project in detail and walk through the stages of the project.

We are working with Inbox Army on an ongoing basis (started with a 6 month contract but plan to continue.) For Creative, we provide assets and references, and their creative team sends drafts that are easy to review and comment. Then we receive test sends which we can proof and confirm links and content are correct. Finally Inbox Army schedules the sends in SFMC and confirms for our final approval.

How many resources from the vendor's team worked with you, and what were their positions?

Two - a Certified SFMC Campaign Manager, and a SFMC Campaign Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within about a month, we had successfully transferred all email execution responsibilities to IA. That allowed our internal marketing managers to focus on strategy vs the technical execution (of which we are not experts). This allowed us to be more nimble in the types and quantity of emails sent, as well as implementing strategy suggestions from IA, ultimately growing sales this fall.

How effective was the workflow between your team and theirs?

Communication and workflow has worked well. We primarily use Microsoft Teams for daily communication, routings, and approvals, and a shared online excel document for scheduling. Inbox Army was open to follow our preference and requests in these areas and did not require us to conform to a predefined workflow which was appealing.

What did you find most impressive or unique about this company?

When it comes to email marketing, it's guaranteed that they know they could do anything. We did not feel the pricing structure was "nickel & diming" us, but instead felt like the Inbox Army resources were members of our team, working together to achieve our goals.

Are there any areas for improvement or something they could have done differently?

We have not yet gotten to this stage yet, but I am looking forward to auditing our process and hopeful that we can work together with Inbox Army to look for more efficiencies in our process. I suspect there are methods that we are simply "dealing with" for now which could be improved.

BACKGROUND

Please describe your company and your position there.

Our company facilitates financial solutions to meet the needs of financially underserved consumers. Offering a range of credit products for everyday purchases and/or larger expenses, we enable the tools that help consumers manage their financial well-being. I am a Senior Marketing Manager on the credit acquisition team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC, and what were your goals?

We hired Inbox Army to optimize a new set of email templates that would be utilized across two credit card brands. This project included several goals:

1. Refresh/update email code to ensure the templates would render correctly in customers' Inboxes;
2. Fix mobile rendering issues in the templates; and
3. Maintain code accessibility –we need to easily swap imagery and/or change content as needed.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were impressed with Inbox Army from the very first phone call. Even on that initial call, it was evident they were engaged and took the time to understand our pain points and identify how they could help. They were honest, realistic, and transparent -- felt like a true partnership.

Plus, their technical knowledge of our email platform was reassuring for us to ensure our templates would work in production. Inbox Army's pricing was fair and competitive. We were also very pleased with their responsiveness.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We provided 8 email templates that needed the code reviewed and refreshed. Once those 8 templates were complete, we needed to create a matching set for our second brand. The final deliverable was a set of 16 optimized, branded templates. This project primarily involved email coding; however, they also assisted with design optimization on a few of the templates.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and several members of the production team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Finally, at long last, we have templates that don't require tweaking or guess-and-check fixes each time they are used! We have realized significant time efficiencies with the new templates. We are in the middle of an IP warming project, so we don't have performance metrics yet.

How effective was the workflow between your team and theirs?

It was excellent. Our project manager was proactive and quick to respond throughout the entire project. They were flexible to our requests, fast to turnaround edits, and overall worked very efficiently.

What did you find most impressive or unique about this company?

Working with Inbox Army felt like working with members of our own team - they were accessible, responsive, personable, and overall a great partner for this project. We wouldn't hesitate to work with them again in the future. Overall, we were very pleased.

Are there any areas for improvement or something they could have done differently?

No, not really.

BACKGROUND

Please describe your company and your position there.

Experience Architects is a mobility company specializing in recreational bicycles, electric bicycles, and associated peripherals. We have been in business since 2008. We have currently 3 brands I am the eCommerce Director for all B2C accounts and channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC?

Our company needed to revamp our entire email system for our main brand of bicycles, Sixthreezero. We hired InBox Army to build out new automated flows, post purchase email flows, marketing campaigns, and anything else we could come up with to stimulate our sales.

SOLUTION

How did you select this vendor?

I searched through a number of forums and word of mouth on the web, and their name consistently came up. I did not find any negative reviews. They have been in business longer than any email marketing company that I can remember talking with.

Describe the scope of their work in detail.

Rebuilding a full email system for a mid-sized website. This includes all of the standard flows recommended, email acquisition, promotional campaigns, weekly newsletters, and any marketing ideas our team could come up with. from concept, to design, to coding, Chris and his team handles it all.

What was the team composition?

I worked with the director and his designers to develop the emails that would connect with our target market. Inbox Army managed me, I literally had to keep up with how fast they work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Immediate increase in revenues, our return customer conversion rate increased by roughly 50%, and our open to click rates all increased. The ROI was about 26 to 1 Zero complaints, our resources were not wasted hiring InBox Army.

How effective was the workflow between your team and theirs?

Very effective and efficient. Charlie and I communicated on a daily basis about the design of the emails on a daily basis.

What did you find most impressive about this company?

They strive to get the work done to see results.

Is there any area for improvement or anything that could have been done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I work at Big Brothers Big Sisters of Middle Tennessee, a nonprofit that focuses on building one-to-one mentoring relationships to help serve youth facing adversity in the community. I am the Digital Marketing Manager, so I oversee digital content strategy and initiatives across website, email, paid advertising and social platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inbox Army, LLC, and what were your goals?

We hired Inbox Army to design and code a new quarterly email newsletter we are launching to bolster agency awareness and promote impact reporting across our various stakeholders.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found Inbox Army through an online Google search. I decided to request a quote based on the impressive design work on client emails showcased on their website and their compatibility working with Constant Contact.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In order to move forward with the project, we had an initial call with Inbox Army to discuss the scope of work and what we could provide to get started. We then provided an outline of the content that we were including in the newsletter, a Dropbox link that contained our brand guidelines, photography, and design elements. We also provided Inbox Army with access to our ESP. We went back and forth a few time on the design options, but overall it was a really quick turnaround!

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Chris, a managing partner due to his connection with our agency. We had a dedicated Account Manager, Dan and worked with the Inbox Army Production team as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This newsletter design turned out better than we could have expected! Inbox Army turned around the project quickly and we hardly had any design edits that needed to be made from the first design presented. They then provided us with resources to customize the code and added it to our ESP for us. They were organized and provided us with the resources needed to edit the newsletter in the future. Our CEO absolutely loved the design and couldn't be more impressed with the work.

How effective was the workflow between your team and theirs?

Extremely effective. Inbox Army is a very responsive team and we had a final call to discuss any questions we might have which was a nice touchpoint to end the project.

What did you find most impressive or unique about this company?

They create both custom design and coding templates. We don't have to hire different companies for each of them! That was a huge seller for me.

Are there any areas for improvement or something they could have done differently?

Nothing!