Nativz

Introduce your business and what you do there.

I’m a partner of Hwy 30 Music Fest, a music festival based in Idaho.

What challenge were you trying to address with Nativz?

Our festival will turn 10 years old starting in 2023. I was tasked with finding a digital agency that could help us develop a new website and run great advertising campaigns to get our message across neighboring states and target demographics.

What was the scope of their involvement?

Nativz has helped us design, develop, and deploy our website from scratch, working collaboratively with us on its design. They’ve developed the site in WordPress, creating a completely customized theme to make it very fast.

On our site, we can track our entire campaigns, so it works as the digital brain of our business. Previously, we used a third-party POS system for ticket sales processing, but this capability would send users to another site to acquire tickets. Hence, Nativz helped us embed the POS system directly into our new site so that users could purchase tickets without leaving the site, which required a lot of development work.

In addition to web development, Nativz also helps us with digital advertising, consulting, and marketing strategy. The team is in charge of our campaigns’ messaging, and we work jointly on the creative side. Then, they help us run the ads on Facebook, Instagram, Google, YouTube, and TikTok. Moreover, they provide out-of-home and display advertising, helping us announce on billboards.

What is the team composition?

I’ve worked with around 6–8 people from Nativz, including the CEO, the CMO, a project manager, a lead growth marketer, and a paid search specialist. Typically, I only interact with their executives.

How did you come to work with Nativz?

We had heard about Nativz through a marketing agency that they had helped, so we reached out to them. They call themselves “The Army of Nerds,” which I really like. They’re very smart at what they do, and they’re great with organization, results tracking, and project management. That was why we chose them in the first place.

How much have you invested with them?

We’ve spent between $250,000–$500,000.

What is the status of this engagement?

We started working together around February 2021, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

During the first year of our engagement, we doubled our ticket sales and reached tens of thousands of people, which was huge. We’ve done so well working with Nativz on our sales goals that we’ve expanded our festival to two different states. We’re now having a second festival in Texas, for which Nativz has helped us with the whole marketing strategy.

Thanks to the embedded POS system, the trackability of our marketing campaigns is nearly perfect. Moreover, this feature has made everything work much more streamlined, contributing to our increase in ticket sales and conversion rates. Now, our conversion rate is 5%, and our return on ad spend (ROAS) is over 10X, which is a lot better than the numbers we had before. As a result of our joint efforts, we’ve become one of the largest northwestern music festivals in the US — our festival is massive now.

How did Nativz perform from a project management standpoint?

Nativz has a great project management process where they allow a lot of feedback and input. Their team is always on time or ahead of schedule, and they’re great at using a Gantt chart, which keeps everyone on track, shows the deliverables, and keeps everything organized. We communicate via email, phone, text messages, and Google Meet. Additionally, we use monday.com for project management and Figma for designs.

What did you find most impressive about them?

Nativz’s intelligence is impressive. They’re efficient and effective, and their data science department has a great ability to keep track of results. Overall, they’re very smart people.

Are there any areas they could improve?

There’s nothing Nativz could improve on; they’ve done a really good job.

Do you have any advice for potential customers?

Listen to their advice; they’re very good at what they do.

Introduce your business and what you do there.

I’m an executive for a full-service media company in Texas. We specialize in the music industry, festivals, live-event coverage, and marketing for companies that put on said events and help within the music industry and other industries as well.

What challenge were you trying to address with Nativz?

We needed help with digital marketing.

What was the scope of their involvement?

Nativz works closely with us on digital marketing, PPC, web development, content development, and media buying for our end clients. The latter includes buying billboards for events. Moreover, Nativz’s digital marketing services include email marketing, content marketing, social media advertising, and lead generation.

As for email marketing, they create the templates, automate the campaigns, and even help us build the customer journey. For content marketing and advertising, Nativz creates the content calendar a lot of the time for us, and they always create and handle the ads.

On the other hand, Nativz’s lead generation is focused on improving ticket sales. Some clients already have a list of prospects they provide us with, but Nativz also finds prospects for clients who don’t have a list. Additionally, they’re responsible for creating the scripts and messages.

Regarding web development, Nativz’s team is in charge of both design and development. So far, they’ve developed two websites from scratch, and they’ve helped us revamp two other existing websites.

For every project, we first schedule a big meeting with the client to understand their goals and expected outcomes. Most of our clients look to increase their online presence, so they frequently need a new website, SEO for that website, and some PPC work.

After the discovery phase, Nativz helps us put together a plan detailing the services required, timelines, and other details. Then, they help our clients set up their ad accounts if they don’t have them yet. From there, they execute the plan.

Once we wrap up projects, Nativz will continue providing support and helping clients if they want to come back for more digital marketing services. Currently, one of our clients is starting a new event, and Nativz has been running PPC campaigns around that event to help us with engagement. 

What is the team composition?

For one client, Nativz provides us with a lead developer, and for another, they provide us with a lead developer and a social media manager. For a third project, Nativz provides us with a team of three developers. Moreover, we have direct communication with the CEO, so we can go directly to him if needed.

How did you come to work with Nativz?

While we were shopping around, someone recommended them. After looking them up, we decided to work with them.

How much have you invested with them?

We’ve spent around $200,000–$250,000.

What is the status of this engagement?

We started working together around July 2021, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Nativz has helped us get great reach and engagement with very little content, exceeding our expectations. Thanks to them, we’ve achieved a 5X increase in engagement on our most recent project. As for our return on ad spend (ROAS), we’ve been able to get a 6X, 8X, and 10X ROAS consistently for our clients, with one of our biggest ones being an 11X ROAS. Overall, they’ve been able to target customers accurately to help us with conversions, which is great.

How did Nativz perform from a project management standpoint?

Project management is a joint effort between us. For website development projects, it’s mostly their responsibility. We use their project management tools, mainly Asana, and meet with their team regularly to get updates. For other projects, we work collaboratively. We usually communicate via phone calls, text messages, email exchanges, and Google Meet meetings.

What did you find most impressive about them?

Nativz has a really strong web development team; they can deliver great websites and make changes on the fly. Additionally, their team is always available and quick, which is very helpful.

Are there any areas they could improve?

I can’t think of anything they could improve on.

Do you have any advice for potential customers?

Give them as much data and information about your brand as possible. Your brand identity is very important, and Nativz does a great job of translating that into a website for you. Still, if you don’t have a clear brand identity yet, they can help you iron it out. You just need to communicate a lot to them so that they can make it happen.

Introduce your business and what you do there.

I’m the CMO of an exotic animal breeding company. 

What challenge were you trying to address with Nativz?

We have an interesting vertical because of the nature of our industry. We contracted Nativz to rebuild our online and social media presence.

What was the scope of their involvement?

Nativz built a completely custom-themed WordPress WooCommerce website from scratch. Their team took us through an intense design process and presented 5–6 designs in Figma. The website is fast-loading, can hold large photos, and has a blog feature. Nativz created a no-code solution so we can easily upload new content into our CMS on the backend. 

They also manage our Facebook, Instagram, and TikTok. We let Nativz know what animals we’d like to highlight, and they come up with a content strategy list of different viral trending videos; we work as a team to execute on those videos. Nativz runs the process and handles all filming and editing, as well as the positioning of the content when it comes to posting. They post about three times a month for us, with the goal of focusing on the quality of the content. 

They assist us with SEO and educational blog content on Google Ads and work directly with our team members to produce content. Our next stage is going to include Facebook ads when we are able to launch our physical pet store. 

What is the team composition?

We work with Cole (CEO) and a team of designers. We work with around six people in total. 

How did you come to work with Nativz?

They were a referral; they’d done great work with another company we were aware of, and everything lined up for us to work together. 

How much have you invested with them?

We’ve spent more than $215,000. 

What is the status of this engagement?

We started working together in January 2020, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We have around 250,000 organic visitors to our website every month, dominating our industry with SEO. We are the number one result for the animals we sell, and we get millions of visitors each year because of their work. 

One of the videos we posted to social media went viral with over 250 million views on Facebook, TikTok, and Instagram without any advertising spending. After that video went viral, we sold our entire stock. 

We now have the largest Axolotl-specific following in the world after just about two years. We have more than 1 million followers across all of our platforms. We have 10 videos on our TikTok with more than 15 million views and over 800,000 followers. One of the videos we posted had 90 million views and around 5 million likes. 

We’ve also collaborated with other people, and because of our viral fame and the work that Nativz has done for us, we’ve helped launch careers. We think this is just a testament to the work they’re able to provide and the power of it. 

How did Nativz perform from a project management standpoint?

They’ve never missed a deadline, and they're consistent when it comes to communication. They reach out to ensure everything is going well with our company, and always take the extra step for us. We use monday.com for project management, and they’ve added our team to a Gantt chart. We communicate via text and email. 

What did you find most impressive about them?

For what we pay and what we receive, they're second to none. We will never go to another agency. Most agencies talk about viral content; Nativz actually makes it. 

Are there any areas they could improve?

Nothing comes to mind regarding improvement. 

Do you have any advice for potential customers?

Let them do their thing and trust that the results are going to be great.

Introduce your business and what you do there.

I’m an executive at a cowboy boots company.

What challenge were you trying to address with Nativz?

We needed an agency to help us through all things digital and revitalize the company.

What was the scope of their involvement?

Nativz provides branding, social media marketing (SMM), advertising, and web development services. They helped us with market research before we launched. The team put together competitive and landscape analyses to help us navigate the digital waters. They also did all of our branding work and designed our logo. First, they interviewed all of our stakeholders. We also gave samples of our product to people, and Nativz interviewed them to assess the boots’ marketability and customer experience. 

We also did a branding workshop with the team where they pulled out different branding techniques. They gave us a questionnaire where we came up with the mood we wanted our boots to inspire, which led to determining our slogan. During this workshop, the team also led a logo review process. They helped us with our company’s launch. Since then, Nativz has made all of our creative assets, including photography and video. 

The team runs our advertising on social media, including Facebook, Instagram, and Google. They also do programmatic and out-of-home (OOH) advertising for us and run magazine and newspaper ads. Nativz develops creative campaigns for us. For example, they came up with a campaign concept of putting actors out of place. Additionally, they’ve built our website. Going forward, we’ll continue working with them on improvements across the board, including our website. 

What is the team composition?

I primarily work with Trevor (CMO) and Cole (CEO). I’ve also worked with an account executive and a web development team of 8–10 individuals, including Daniel (Frontend Web Developer). Overall, I’ve worked with around 15 teammates from Nativz. 

How did you come to work with Nativz?

We found them through a referral for some work they’d done with a corporation we’re close with. We met with Trevor and Cole, and since we already knew their quality of work, hiring them was easy. 

How much have you invested with them?

We’ve spent $800,000–$1 million. 

What is the status of this engagement?

We started working with them around November 2019, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Nativz has done a tremendous job. Our website speaks for itself, and the team took our conversion rate on it from 0.4% to 1.5%, which we've maintained. This is an incredible result because companies in our industry are at an 0.8% conversion rate. We also have a 5.5X–6X return on ad spend on Facebook with highs of 11%–12%, which has been awesome. Meanwhile, our return on ad spend on Google is at 6x%. 

Their branding workshop was great because they looked at it from an emotional perspective. The interviews they did were really in-depth and captured a lot of our brand messaging. The campaign that put actors out of place did really well on social media. 

The team is good at what they do, and we trust them in digital marketing because they've proven themselves. Moreover, they're on top of what's happening with social media platforms and at the forefront of digital marketing. They never accept mediocrity; they constantly test, have conversations about performance, and revisit how they can tweak and improve their strategies. Ultimately, they make us money.

Additionally, we appreciate working with C-suite executives because we're always talking to the company's top representation. Nativz is a full-service team that I can rely on no matter what; they're a team of very talented nerds, as they like to call themselves. 

How did Nativz perform from a project management standpoint?

Their project management has been awesome, which is in part because we work with C-suite executives. They've never been late to a single meeting; they're always on time and don't reschedule, which shows they're respectful of our time. 

The team has been great at reporting. They provide us with a dashboard where we can see API-connected real-time data. The dashboard includes all the ad spend, and I can see day ranges and make historical performance comparisons. As a digital marketer, I understand metrics' importance; Nativz has done a wonderful job giving us real-time access to them, with automated updates every Monday. 

As for communication, they've adapted to using Google Workspace with us since we use it internally. Moreover, I can always pick up the phone and call to ask them a question. We have dedicated team members I can reach directly. With other agencies, clients are pigeonholed to one executive, which can be frustrating. I've never had that experience with Nativz; they're fine with direct lines of communication.

Although I'm on Monday.com with them, I don't really like using it. They use the tool for task management and keeping up with requests. They also use Figma to collaborate with the website design. 

What did you find most impressive about them?

Nativz biggest strength is their nerdiness; they have subject matter experts in each department. The platforms change so much every day that it's a full-time job keeping up with them, so they don't use a Facebook Ads specialist on Google Ads. Even though the company is large, they've done a fantastic job with departmental organization and execution. The quality of their service is also outstanding. 

I also appreciate that they can get us a higher return on ad spend. Our market is getting more challenging and competitive, and some companies can even take losses for the ads, but we've never seen that with Nativz, which has us excited. Even though our brand is 19 months old, we're making money. 

I'm also impressed with how Nativz has grown very fast but selectively. They're very specific about who they choose to work with, which is good because they're not trying to be the biggest agency in the world by selling volume. They're focused on quality and not quality in their accounts, and they see their clients as partners. Our goal is to become one of the largest cowboy boots brands, and it's nice to see how Nativz has grown with us. They've been kind and helpful throughout the early stages of our business. So long as they maintain the body of work, I can't see us ending the engagement. 

Are there any areas they could improve?

There's nothing they need to improve that sticks out. 

Do you have any advice for potential customers?

Let Nativz run the show when it comes to digital marketing. At first, I was really hands-on and wanted to give my two cents on everything. Over time, it's become evident that they're very good at what they do and that putting our heads together collaboratively is the way to go.