Your Army of Nerds - Award-Winning Digital Agency
Nativz is an army of nerds that are ready to help your business digitally dominate through Web Development, Digital Marketing, and Data Analytics.
Nativz is a top-rated digital agency who is proud to have worked in 100+ industries since 2017 of both B2B/B2C clientele. From small business to Fortune 500 companies, the Nativz team is here to provide state-of-the-art Web Development, Data-Driven Marketing strategies, and Data Analytics services for our clientele.
2 Languages
- English
- Spanish
2 Timezones
- CST
- EST

headquarters
other locations
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4000 Ponce de LeonMiami, FL 33146United States
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500 East Broward BoulevardFort Lauderdale, FL 33394United States
Branding, SMM, Advertising & Web Dev for Cowboy Boots Co
the project
“Nativz is a full-service team that I can rely on no matter what.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an executive at a cowboy boots company.
What challenge were you trying to address with Nativz?
We needed an agency to help us through all things digital and revitalize the company.
What was the scope of their involvement?
Nativz provides branding, social media marketing (SMM), advertising, and web development services. They helped us with market research before we launched. The team put together competitive and landscape analyses to help us navigate the digital waters. They also did all of our branding work and designed our logo. First, they interviewed all of our stakeholders. We also gave samples of our product to people, and Nativz interviewed them to assess the boots’ marketability and customer experience.
We also did a branding workshop with the team where they pulled out different branding techniques. They gave us a questionnaire where we came up with the mood we wanted our boots to inspire, which led to determining our slogan. During this workshop, the team also led a logo review process. They helped us with our company’s launch. Since then, Nativz has made all of our creative assets, including photography and video.
The team runs our advertising on social media, including Facebook, Instagram, and Google. They also do programmatic and out-of-home (OOH) advertising for us and run magazine and newspaper ads. Nativz develops creative campaigns for us. For example, they came up with a campaign concept of putting actors out of place. Additionally, they’ve built our website. Going forward, we’ll continue working with them on improvements across the board, including our website.
What is the team composition?
I primarily work with Trevor (CMO) and Cole (CEO). I’ve also worked with an account executive and a web development team of 8–10 individuals, including Daniel (Frontend Web Developer). Overall, I’ve worked with around 15 teammates from Nativz.
How did you come to work with Nativz?
We found them through a referral for some work they’d done with a corporation we’re close with. We met with Trevor and Cole, and since we already knew their quality of work, hiring them was easy.
How much have you invested with them?
We’ve spent $800,000–$1 million.
What is the status of this engagement?
We started working with them around November 2019, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Nativz has done a tremendous job. Our website speaks for itself, and the team took our conversion rate on it from 0.4% to 1.5%, which we've maintained. This is an incredible result because companies in our industry are at an 0.8% conversion rate. We also have a 5.5X–6X return on ad spend on Facebook with highs of 11%–12%, which has been awesome. Meanwhile, our return on ad spend on Google is at 6x%.
Their branding workshop was great because they looked at it from an emotional perspective. The interviews they did were really in-depth and captured a lot of our brand messaging. The campaign that put actors out of place did really well on social media.
The team is good at what they do, and we trust them in digital marketing because they've proven themselves. Moreover, they're on top of what's happening with social media platforms and at the forefront of digital marketing. They never accept mediocrity; they constantly test, have conversations about performance, and revisit how they can tweak and improve their strategies. Ultimately, they make us money.
Additionally, we appreciate working with C-suite executives because we're always talking to the company's top representation. Nativz is a full-service team that I can rely on no matter what; they're a team of very talented nerds, as they like to call themselves.
How did Nativz perform from a project management standpoint?
Their project management has been awesome, which is in part because we work with C-suite executives. They've never been late to a single meeting; they're always on time and don't reschedule, which shows they're respectful of our time.
The team has been great at reporting. They provide us with a dashboard where we can see API-connected real-time data. The dashboard includes all the ad spend, and I can see day ranges and make historical performance comparisons. As a digital marketer, I understand metrics' importance; Nativz has done a wonderful job giving us real-time access to them, with automated updates every Monday.
As for communication, they've adapted to using Google Workspace with us since we use it internally. Moreover, I can always pick up the phone and call to ask them a question. We have dedicated team members I can reach directly. With other agencies, clients are pigeonholed to one executive, which can be frustrating. I've never had that experience with Nativz; they're fine with direct lines of communication.
Although I'm on Monday.com with them, I don't really like using it. They use the tool for task management and keeping up with requests. They also use Figma to collaborate with the website design.
What did you find most impressive about them?
Nativz biggest strength is their nerdiness; they have subject matter experts in each department. The platforms change so much every day that it's a full-time job keeping up with them, so they don't use a Facebook Ads specialist on Google Ads. Even though the company is large, they've done a fantastic job with departmental organization and execution. The quality of their service is also outstanding.
I also appreciate that they can get us a higher return on ad spend. Our market is getting more challenging and competitive, and some companies can even take losses for the ads, but we've never seen that with Nativz, which has us excited. Even though our brand is 19 months old, we're making money.
I'm also impressed with how Nativz has grown very fast but selectively. They're very specific about who they choose to work with, which is good because they're not trying to be the biggest agency in the world by selling volume. They're focused on quality and not quality in their accounts, and they see their clients as partners. Our goal is to become one of the largest cowboy boots brands, and it's nice to see how Nativz has grown with us. They've been kind and helpful throughout the early stages of our business. So long as they maintain the body of work, I can't see us ending the engagement.
Are there any areas they could improve?
There's nothing they need to improve that sticks out.
Do you have any advice for potential customers?
Let Nativz run the show when it comes to digital marketing. At first, I was really hands-on and wanted to give my two cents on everything. Over time, it's become evident that they're very good at what they do and that putting our heads together collaboratively is the way to go.
Focus
Portfolio

Wingstop - Revamping Digital Campaigns (PPC/SMM)
Wingstop Inc. is an American multinational chain of restaurants specializing in chicken wings and more. The restaurant chain was founded in 1994 in Garland, Texas. Our team was hired to execute an overhaul of paid social advertising for over 50 Designated Marketing Areas in the United States and optimize campaign performance.
Our paid media team first started by re-organizing the campaign structure of their account. With so many locations, this was complicated however we wanted to make sure that we were doing a truly “full-funnel” ad campaign for each location. This centered around specifically advertising to customers based on how they had interacted with the Wingstop location closest to them. Campaigns were organized around Awareness, Consideration, Conversion, and Retention.
This separation of “cold, warm, and hot” audiences allowed for our campaigns to be more unique to each customer and bring back loyal customers that had not purchased within the last 3 weeks. We also segmented this based on the lifetime value of our customers to improve overall conversion value.
Additionally, we utilized Facebook’s dynamic location ads in order to show customers the closest Wingstop location to their physical address. They could click the ad and get directions to that specific location. With 1,400+ store locations in the Facebook account, this allowed us to get incredibly granular and spread out the budget as needed across locations.
We also launched multi-lingual campaigns targeting both English and Spanish speakers. Additionally, we launched new campaigns on Snapchat to further increase the reach of our campaigns and retargeting efforts.

Growth Marketing Strategy | E-Commerce Footwear
RUJO Boots is an artisan cowboy boot brand handcrafted in Leon Mexico and headquartered in Dallas, Texas. Known for one of their mantras “A Better Boot for A Better Price,” our team has collaborated jointly with partner agency Nativz since 2018 behind the scenes preparing for the brand’s launch in late 2020.
Cole Feigl has headlined much of the brand’s creative decision-making and nearly all aspects of marketing. Joining forces, Nativz was hired to launch an aggressive growth marketing campaign seeking to introduce this new brand and penetrate the very hard-to-enter Cowboy Boot/Western Wear market.
Years later, RUJO Boots is a multi-million dollar brand with tens of thousands of loyal fans around the United States. Our growth strategy centered around integrated marketing communications, strong brand identity, sharp commercial production, market research, referral & loyalty programs, multi- channel marketing funnels, conversion rate optimization, and much more.
Utilizing a very slow but steady approach, we leaned primarily into our return-focused paid advertising campaigns to compound the growth of the brand over the course of 2 years.
Embodying RUJO’s “be brave” slogan in all of our commercial production was a top priority. This has served as the guiding principle for all of our creative direction in our photo/video environments centered around skydiving, extreme sports, MMA, barrel racing, rodeo, blue-collar America, Texas culture, Western landscapes, and more.
Beyond our efforts building brand equity over the years, our public relations strategy has secured them a plethora of mainstream media attention including pickups from Yahoo Finance, Business Insider, Market Watch, Morningstar, Benzinga, the Dallas Morning News, Texas Monthly, and more. Combined with the continued sales growth of the brand, our paid media efforts to date have been directly attributed to over $3.8 million in sales.

Growth Marketing | Customer Acquisition (PPC/SMM)
“Backed by more than 20 years of experience, the DebtBlue team is committed to helping individuals and families get back on their feet financially. By reducing the principal portion of your credit card debt, department store bills or medical bills, DebtBlue clients can get out of debt more quickly and regain the financial stability that may be lost to the unexpected loss of a job, sickness, or divorce.” – debtblue.com
Nativz was hired by DebtBlue in 2021 to serve as the manager of their pay- per-click marketing and lead generation campaigns. With a comprehensive growth marketing strategy, Nativz built new landing pages and a website for the organization. Our analytics and conversion tracking team put a system in place to pinpoint each deal/lead to specific campaigns, targeting, keywords, and ad groups. We also integrated a call tracking system for in-depth qualitative analysis of leads generated. Our media planning and buying approach consisted of Paid Search campaigns fueled by offline conversion tracking and Paid Social advertisements for multi-step retargeting.
These efforts culminated in a comprehensively new digital ecosystem for the DebtBlue team which continues to be utilized today.

Out Of Home Advertising Takeover | Phase10
Phase 10 is a popular family card game under the Mattel product line. Created in 1982, Phase 10 has been played by millions around the world and is the 2nd best-selling commercial card game behind Uno. Nativz worked with Phase 10, Mattel, & Mattel163 in 2022 to execute a comprehensive Out Of Home Advertising campaign utilizing a combination of static/digital inventory.
The campaign focused on their app, Phase 10: World Tour. Our media buying and planning team was hired to execute buys around the DFW metroplex in hopes to achieve as much awareness as possible and drive app downloads utilizing QR codes.
Partnering with Outfront Media & AdQuick, our team compiled a collection of premiere placements and quickly had a winning media plan. These placements included 25 backlit kiosks around West Village & Downtown, 7 digital displays at local Dallas mall locations, and complimentary programmatic mobile retargeting ads based on device tracking & geographic proximity to the placements.
In collaboration with Viral Nation, we produced a variety of static & video creative for the units. It was truly a team effort with creative team Nick Williamson, Claiborne Myers, Nazareno Castro Bay, and Gregorio Palacios carrying the torch across the finish line with very quick turnaround requests.
Nativz delivered on all requests and met tight delivery dates thanks to the hard work of our team. All placements produced an estimated total of 11,346,569 impressions generating a massive amount of awareness in the DFW area. QR codes on each of the creative allowed each passerby to take a picture of the display and immediately download the app. These QR codes were unique to each placement which allowed us to track and analyze the effectiveness of each individual unit.
This was by far one of our favorite campaigns we’ve ever had the pleasure of working on and look forward to future collaboration with all parties involved!

Digital Marketing | Supplements & Nutrition Brand
Body Ecology is a diet and nutrition brand founded by Donna Gates. The company focuses primarily on probiotic and gut supplements and sells products both direct to consumers online and wholesale at stores around the United States.
Nativz was hired by the marketing team at Body Ecology in 2020 initially as a strategic consultant to provide a comprehensive audit of the organization’s digital marketing strategy, ecosystem, and technology. This in-depth analysis was conducted over the course of one month and resulted in a 40+ page document with recommendations for all facets of their marketing strategy. Utilization of the SOSTAC model was a key component of the consultative process and our recommendations for improvements.
This report culminated in 11 key SMART (Specific, Measurable, Actionable/ Achievable, Relevant, and Timebound) recommendations. These recommendations covered their entire marketing execution strategy and included audits of their efforts with Social Media, Youtube, Snapchat, Pinterest, TikTok, Amazon, Shopify, Facebook, Instagram, Google, Analytics, Subscriptions, Display Ads, Television, Microsoft Ads, Twitter, and more. Finally, we presented a prioritization plan for agile implementation of key changes in three phases. Nativz was then hired to execute these changes on the company’s behalf.
During this process, we created an entirely new campaign structure for both Facebook/Instagram, Google, and Microsoft ads. These improvements were substantial and without new creative introductions but rather funnel-based structure changes. Additionally, we updated all of their conversion tracking/ SEO monitoring to allow for a much more in-depth analysis of user flow through the website and growth.
We set up a Google Merchant Center account and overhauled their Google Shopping campaigns as well as product feed. We also put them in a position to dynamically remarket based on the products viewed or added to the cart.

Agile Web Project | Intl. Marketplace Tech
Nabooki is an Australian-based organization that provides companies around the world with booking and marketplace technology services. Nabooki approached Nativz in 2022 during their search for an agency that could meet their website redesign project needs. With a short turnaround time requested and the need for in-depth collaboration across radically different time zones, Nabooki chose Nativz as the agency to finish the job.
With over 25 unique page designs needed, implementation of new brand standards required, and copywriting services requested, we placed our best subject matter experts on the project to ensure its success. Beginning in mid- February our agile team managed to accomplish a quick turnaround time with an initial launch at the end of March.
Frontend design work along with copywriting was organized in Figma for effective collaboration between team members of both Nativz and Nabooki. The website was developed utilizing a headless theme, WordPress as the content management system, and Elementor as the frontend page builder to facilitate client edits.
The final product was a beautiful, fast-loading, new website with new branding, color scheme, typography, and logo. Nabooki.com is a project we are proud of and exemplifies the reason why clients around the world look to Nativz for their Website Design & Development needs.

Public Relations | Commercial Real Estate Company
“Aventon is a highly driven real estate company that acquires, develops, and builds inspired, delightful apartment communities — delivering thoughtful, modern living experiences well suited for refined tastes.” – aventoncompanies.com
Nativz was hired by Aventon Companies in 2020 to serve as their ongoing manager of all public relations and corporate communications efforts. With multi-family units around the United States, Aventon has leveraged our PR subject matter experts to build up excitement surrounding each development and to garner as much media attention as possible.
For each development, our team has executed our core Public Relations service offering to get the word out. This includes the writing of a press release focusing on each property with a unique “angle” to encourage further pickups. We then use our newswire to syndicate each distribution directly to more than 4,000 websites, 3000+ media outlets, 550 news content systems, and an exclusive media-only community of 20,000+ journalists. Following this, we build a prospecting list of journalists that cover similar stories and pitch our content in a packaged media kit.
These efforts have been incredibly fruitful for Aventon with just the newswire releases alone garnering 6,208 digital articles covering the properties. The newswire releases as well have received 87,408 views/hits, 404,620 multimedia views, and 1,809 engagements (Email shares, posts to social, and print actions) by Associated Press Journalists.
Our strategy has earned the company digital press from publications such as Yahoo Finance, Market Watch, Business Insider, Benzinga, Morningstar, NBC, Fox, CBS, Construction Review Online, GrowthSpotter, Multifamily Biz, TBN Weekly, St. Pete Catalyst, Business Observer, Florida Times-Union, Patch, Jacksonville Daily Record, Electrek, and many more.

Event Marketing Strategy For Shopping Center
The Galleria Dallas is a premier mixed-use destination for shopping, dining, culture, and entertainment. Nativz has worked with the Galleria, BayerMotus, and parent company Trademark Properties since 2020 with efforts centered around the founding and promotion of several recurring experiential exhibit/ event series.
These events have included Santaland, SNOWDAY, and POP! as well as spin off events/exhibits at the Galleria & other Trademark Properties such as Bridgewater Commons in New Jersey. We continue to serve as their agency on retainer and utilize a variety of 360 marketing tactics to drive awareness, ticket sales, and foot traffic to the mall and these exhibits.
As a result of our combined joint efforts, the Galleria Dallas brought home Three 2022 Innovating Commerce Serving Communities MAXI Awards. Two of which for SNOWDAY/SANTALAND, & POP.
“Galleria Dallas was awarded a Gold award for Experiential Marketing for POP! In Summer 2021, customers were suffering from COVID fatigue and were still unsure about entering buildings.
The center also received a Silver award in the Revenue category for Santaland and SNOWDAY. In Dallas/Fort Worth’s competitive shopping arena, creating a compelling holiday experience is critical. To stand out among over 30 Santa encounters, Galleria Dallas developed a partnership with a team of local creatives to present the most innovative Santa experience in the region. Santaland and SNOWDAY were two immersive attractions under one roof that made the Santa visit a revenue-producing event for all ages. The six-week event drove substantial revenue to the center and was an impactful sales driver. It drew customers from outlying regions and enhanced the center’s media presence. Further, the center’s investment is poised to result in even greater returns for the coming two-year cycle.”
– Trademark Properties

United Allergy Services Website
United Allergy Services chose to hire Nativz after David Boone, the CEO, had contracted the Nativz team prior to working at UAS. UAS is one of the largest immunotherapy companies in the Southern United States. As the vast majority of Nativz work comes from referrals, this was a perfect client for our team. Nativz has since developed the highest-ranking Allergy / Immunotherapy website in the industry for organic SEO without a single dollar of PPC Ad Spend.
Our main focus for this project was creating an extremely powerful and intuitive UX flow that segmented audiences into their own funnels. The UAS Team wanted to hit three main demographics: Providers, Allergy Sufferers, and those looking for a potential Career with UAS. Our team created a funnel system that "locked" the user into their own funnel to drive conversions with a menu structure dedicated to servicing each demo.
We also developed a powerful piece of software called the Allergy Center Finder. This software requests the location of the user, then pings the UAS database of nearby locations to the user, and presents three close locations to the user's proximity that offers UAS services.
Reviews
the project
Web Dev & Digital Marketing for Music Event Company
“They’re efficient and effective, and their data science department has a great ability to keep track of results.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a partner of Hwy 30 Music Fest, a music festival based in Idaho.
What challenge were you trying to address with Nativz?
Our festival will turn 10 years old starting in 2023. I was tasked with finding a digital agency that could help us develop a new website and run great advertising campaigns to get our message across neighboring states and target demographics.
What was the scope of their involvement?
Nativz has helped us design, develop, and deploy our website from scratch, working collaboratively with us on its design. They’ve developed the site in WordPress, creating a completely customized theme to make it very fast.
On our site, we can track our entire campaigns, so it works as the digital brain of our business. Previously, we used a third-party POS system for ticket sales processing, but this capability would send users to another site to acquire tickets. Hence, Nativz helped us embed the POS system directly into our new site so that users could purchase tickets without leaving the site, which required a lot of development work.
In addition to web development, Nativz also helps us with digital advertising, consulting, and marketing strategy. The team is in charge of our campaigns’ messaging, and we work jointly on the creative side. Then, they help us run the ads on Facebook, Instagram, Google, YouTube, and TikTok. Moreover, they provide out-of-home and display advertising, helping us announce on billboards.
What is the team composition?
I’ve worked with around 6–8 people from Nativz, including the CEO, the CMO, a project manager, a lead growth marketer, and a paid search specialist. Typically, I only interact with their executives.
How did you come to work with Nativz?
We had heard about Nativz through a marketing agency that they had helped, so we reached out to them. They call themselves “The Army of Nerds,” which I really like. They’re very smart at what they do, and they’re great with organization, results tracking, and project management. That was why we chose them in the first place.
How much have you invested with them?
We’ve spent between $250,000–$500,000.
What is the status of this engagement?
We started working together around February 2021, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
During the first year of our engagement, we doubled our ticket sales and reached tens of thousands of people, which was huge. We’ve done so well working with Nativz on our sales goals that we’ve expanded our festival to two different states. We’re now having a second festival in Texas, for which Nativz has helped us with the whole marketing strategy.
Thanks to the embedded POS system, the trackability of our marketing campaigns is nearly perfect. Moreover, this feature has made everything work much more streamlined, contributing to our increase in ticket sales and conversion rates. Now, our conversion rate is 5%, and our return on ad spend (ROAS) is over 10X, which is a lot better than the numbers we had before. As a result of our joint efforts, we’ve become one of the largest northwestern music festivals in the US — our festival is massive now.
How did Nativz perform from a project management standpoint?
Nativz has a great project management process where they allow a lot of feedback and input. Their team is always on time or ahead of schedule, and they’re great at using a Gantt chart, which keeps everyone on track, shows the deliverables, and keeps everything organized. We communicate via email, phone, text messages, and Google Meet. Additionally, we use monday.com for project management and Figma for designs.
What did you find most impressive about them?
Nativz’s intelligence is impressive. They’re efficient and effective, and their data science department has a great ability to keep track of results. Overall, they’re very smart people.
Are there any areas they could improve?
There’s nothing Nativz could improve on; they’ve done a really good job.
Do you have any advice for potential customers?
Listen to their advice; they’re very good at what they do.
the project
PPC, Digital Marketing & Web Dev for Full-Service Media Co
“Nativz has helped us get great reach and engagement with very little content, exceeding our expectations.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an executive for a full-service media company in Texas. We specialize in the music industry, festivals, live-event coverage, and marketing for companies that put on said events and help within the music industry and other industries as well.
What challenge were you trying to address with Nativz?
We needed help with digital marketing.
What was the scope of their involvement?
Nativz works closely with us on digital marketing, PPC, web development, content development, and media buying for our end clients. The latter includes buying billboards for events. Moreover, Nativz’s digital marketing services include email marketing, content marketing, social media advertising, and lead generation.
As for email marketing, they create the templates, automate the campaigns, and even help us build the customer journey. For content marketing and advertising, Nativz creates the content calendar a lot of the time for us, and they always create and handle the ads.
On the other hand, Nativz’s lead generation is focused on improving ticket sales. Some clients already have a list of prospects they provide us with, but Nativz also finds prospects for clients who don’t have a list. Additionally, they’re responsible for creating the scripts and messages.
Regarding web development, Nativz’s team is in charge of both design and development. So far, they’ve developed two websites from scratch, and they’ve helped us revamp two other existing websites.
For every project, we first schedule a big meeting with the client to understand their goals and expected outcomes. Most of our clients look to increase their online presence, so they frequently need a new website, SEO for that website, and some PPC work.
After the discovery phase, Nativz helps us put together a plan detailing the services required, timelines, and other details. Then, they help our clients set up their ad accounts if they don’t have them yet. From there, they execute the plan.
Once we wrap up projects, Nativz will continue providing support and helping clients if they want to come back for more digital marketing services. Currently, one of our clients is starting a new event, and Nativz has been running PPC campaigns around that event to help us with engagement.
What is the team composition?
For one client, Nativz provides us with a lead developer, and for another, they provide us with a lead developer and a social media manager. For a third project, Nativz provides us with a team of three developers. Moreover, we have direct communication with the CEO, so we can go directly to him if needed.
How did you come to work with Nativz?
While we were shopping around, someone recommended them. After looking them up, we decided to work with them.
How much have you invested with them?
We’ve spent around $200,000–$250,000.
What is the status of this engagement?
We started working together around July 2021, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Nativz has helped us get great reach and engagement with very little content, exceeding our expectations. Thanks to them, we’ve achieved a 5X increase in engagement on our most recent project. As for our return on ad spend (ROAS), we’ve been able to get a 6X, 8X, and 10X ROAS consistently for our clients, with one of our biggest ones being an 11X ROAS. Overall, they’ve been able to target customers accurately to help us with conversions, which is great.
How did Nativz perform from a project management standpoint?
Project management is a joint effort between us. For website development projects, it’s mostly their responsibility. We use their project management tools, mainly Asana, and meet with their team regularly to get updates. For other projects, we work collaboratively. We usually communicate via phone calls, text messages, email exchanges, and Google Meet meetings.
What did you find most impressive about them?
Nativz has a really strong web development team; they can deliver great websites and make changes on the fly. Additionally, their team is always available and quick, which is very helpful.
Are there any areas they could improve?
I can’t think of anything they could improve on.
Do you have any advice for potential customers?
Give them as much data and information about your brand as possible. Your brand identity is very important, and Nativz does a great job of translating that into a website for you. Still, if you don’t have a clear brand identity yet, they can help you iron it out. You just need to communicate a lot to them so that they can make it happen.
the project
Website Design, SEO & Marketing for Exotic Animal Breeder
“Most agencies talk about viral content; Nativz actually makes it.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CMO of an exotic animal breeding company.
What challenge were you trying to address with Nativz?
We have an interesting vertical because of the nature of our industry. We contracted Nativz to rebuild our online and social media presence.
What was the scope of their involvement?
Nativz built a completely custom-themed WordPress WooCommerce website from scratch. Their team took us through an intense design process and presented 5–6 designs in Figma. The website is fast-loading, can hold large photos, and has a blog feature. Nativz created a no-code solution so we can easily upload new content into our CMS on the backend.
They also manage our Facebook, Instagram, and TikTok. We let Nativz know what animals we’d like to highlight, and they come up with a content strategy list of different viral trending videos; we work as a team to execute on those videos. Nativz runs the process and handles all filming and editing, as well as the positioning of the content when it comes to posting. They post about three times a month for us, with the goal of focusing on the quality of the content.
They assist us with SEO and educational blog content on Google Ads and work directly with our team members to produce content. Our next stage is going to include Facebook ads when we are able to launch our physical pet store.
What is the team composition?
We work with Cole (CEO) and a team of designers. We work with around six people in total.
How did you come to work with Nativz?
They were a referral; they’d done great work with another company we were aware of, and everything lined up for us to work together.
How much have you invested with them?
We’ve spent more than $215,000.
What is the status of this engagement?
We started working together in January 2020, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We have around 250,000 organic visitors to our website every month, dominating our industry with SEO. We are the number one result for the animals we sell, and we get millions of visitors each year because of their work.
One of the videos we posted to social media went viral with over 250 million views on Facebook, TikTok, and Instagram without any advertising spending. After that video went viral, we sold our entire stock.
We now have the largest Axolotl-specific following in the world after just about two years. We have more than 1 million followers across all of our platforms. We have 10 videos on our TikTok with more than 15 million views and over 800,000 followers. One of the videos we posted had 90 million views and around 5 million likes.
We’ve also collaborated with other people, and because of our viral fame and the work that Nativz has done for us, we’ve helped launch careers. We think this is just a testament to the work they’re able to provide and the power of it.
How did Nativz perform from a project management standpoint?
They’ve never missed a deadline, and they're consistent when it comes to communication. They reach out to ensure everything is going well with our company, and always take the extra step for us. We use monday.com for project management, and they’ve added our team to a Gantt chart. We communicate via text and email.
What did you find most impressive about them?
For what we pay and what we receive, they're second to none. We will never go to another agency. Most agencies talk about viral content; Nativz actually makes it.
Are there any areas they could improve?
Nothing comes to mind regarding improvement.
Do you have any advice for potential customers?
Let them do their thing and trust that the results are going to be great.
the project
Branding, SMM, Advertising & Web Dev for Cowboy Boots Co
“Nativz is a full-service team that I can rely on no matter what.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an executive at a cowboy boots company.
What challenge were you trying to address with Nativz?
We needed an agency to help us through all things digital and revitalize the company.
What was the scope of their involvement?
Nativz provides branding, social media marketing (SMM), advertising, and web development services. They helped us with market research before we launched. The team put together competitive and landscape analyses to help us navigate the digital waters. They also did all of our branding work and designed our logo. First, they interviewed all of our stakeholders. We also gave samples of our product to people, and Nativz interviewed them to assess the boots’ marketability and customer experience.
We also did a branding workshop with the team where they pulled out different branding techniques. They gave us a questionnaire where we came up with the mood we wanted our boots to inspire, which led to determining our slogan. During this workshop, the team also led a logo review process. They helped us with our company’s launch. Since then, Nativz has made all of our creative assets, including photography and video.
The team runs our advertising on social media, including Facebook, Instagram, and Google. They also do programmatic and out-of-home (OOH) advertising for us and run magazine and newspaper ads. Nativz develops creative campaigns for us. For example, they came up with a campaign concept of putting actors out of place. Additionally, they’ve built our website. Going forward, we’ll continue working with them on improvements across the board, including our website.
What is the team composition?
I primarily work with Trevor (CMO) and Cole (CEO). I’ve also worked with an account executive and a web development team of 8–10 individuals, including Daniel (Frontend Web Developer). Overall, I’ve worked with around 15 teammates from Nativz.
How did you come to work with Nativz?
We found them through a referral for some work they’d done with a corporation we’re close with. We met with Trevor and Cole, and since we already knew their quality of work, hiring them was easy.
How much have you invested with them?
We’ve spent $800,000–$1 million.
What is the status of this engagement?
We started working with them around November 2019, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Nativz has done a tremendous job. Our website speaks for itself, and the team took our conversion rate on it from 0.4% to 1.5%, which we've maintained. This is an incredible result because companies in our industry are at an 0.8% conversion rate. We also have a 5.5X–6X return on ad spend on Facebook with highs of 11%–12%, which has been awesome. Meanwhile, our return on ad spend on Google is at 6x%.
Their branding workshop was great because they looked at it from an emotional perspective. The interviews they did were really in-depth and captured a lot of our brand messaging. The campaign that put actors out of place did really well on social media.
The team is good at what they do, and we trust them in digital marketing because they've proven themselves. Moreover, they're on top of what's happening with social media platforms and at the forefront of digital marketing. They never accept mediocrity; they constantly test, have conversations about performance, and revisit how they can tweak and improve their strategies. Ultimately, they make us money.
Additionally, we appreciate working with C-suite executives because we're always talking to the company's top representation. Nativz is a full-service team that I can rely on no matter what; they're a team of very talented nerds, as they like to call themselves.
How did Nativz perform from a project management standpoint?
Their project management has been awesome, which is in part because we work with C-suite executives. They've never been late to a single meeting; they're always on time and don't reschedule, which shows they're respectful of our time.
The team has been great at reporting. They provide us with a dashboard where we can see API-connected real-time data. The dashboard includes all the ad spend, and I can see day ranges and make historical performance comparisons. As a digital marketer, I understand metrics' importance; Nativz has done a wonderful job giving us real-time access to them, with automated updates every Monday.
As for communication, they've adapted to using Google Workspace with us since we use it internally. Moreover, I can always pick up the phone and call to ask them a question. We have dedicated team members I can reach directly. With other agencies, clients are pigeonholed to one executive, which can be frustrating. I've never had that experience with Nativz; they're fine with direct lines of communication.
Although I'm on Monday.com with them, I don't really like using it. They use the tool for task management and keeping up with requests. They also use Figma to collaborate with the website design.
What did you find most impressive about them?
Nativz biggest strength is their nerdiness; they have subject matter experts in each department. The platforms change so much every day that it's a full-time job keeping up with them, so they don't use a Facebook Ads specialist on Google Ads. Even though the company is large, they've done a fantastic job with departmental organization and execution. The quality of their service is also outstanding.
I also appreciate that they can get us a higher return on ad spend. Our market is getting more challenging and competitive, and some companies can even take losses for the ads, but we've never seen that with Nativz, which has us excited. Even though our brand is 19 months old, we're making money.
I'm also impressed with how Nativz has grown very fast but selectively. They're very specific about who they choose to work with, which is good because they're not trying to be the biggest agency in the world by selling volume. They're focused on quality and not quality in their accounts, and they see their clients as partners. Our goal is to become one of the largest cowboy boots brands, and it's nice to see how Nativz has grown with us. They've been kind and helpful throughout the early stages of our business. So long as they maintain the body of work, I can't see us ending the engagement.
Are there any areas they could improve?
There's nothing they need to improve that sticks out.
Do you have any advice for potential customers?
Let Nativz run the show when it comes to digital marketing. At first, I was really hands-on and wanted to give my two cents on everything. Over time, it's become evident that they're very good at what they do and that putting our heads together collaboratively is the way to go.
Thanks to Nativz’s efforts, the client has a website conversion rate of 1.5%, well above the industry average. They’ve also achieved a 5.5X–6X return on ad spend on Facebook and a 6x% on Google. They excel at project management and timely reporting. Their team’s subject matter expertise stands out.