Foundcoo

Please describe your company and your position there.

I'm the marketing director in an engineering & consulting company.

For what projects/services did your company hire Foundcoo, and what were your goals?

We used to spend a lot of money and time in lead generation but the quality of the leads was not great and the conversation rate was very low. We engaged Foundcoo that with their tailored solutions and the perfect combination of SEO, Social, and Marketing Automation, helped us reach out directly to qualified leads and increase acquisition conversion by cutting unnecessary costs and time spent sourcing them from other sources.

How did you select this vendor and what were the deciding factors?

We have tried a few agencies before but they were not able to deliver because they don't know the market. We have chosen this company because they have experience in the industries that we work with.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery phase in which we shared the ways and tools that we used to generate the leads and what are our goals. Based on our company goals, Foundcoo team using their tools for SEO, Social, and Marketing Automation, created and implemented the strategy targeting directly our ideal customer profile that helped us generate good quality leads with a higher conversion rate.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a project manager and a Digital Marketing and Automation specialized marketer.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The targeted lead generation campaign was successful and we had an increase in good quality leads with a conversion rate of 12%. Also the marketing automation campaigns were very successful with an opening rate of 75%-80%.

How effective was the workflow between your team and theirs?

We had in-person meeting with our project manager twice per month, and used emails and phone calls to communicate with the digital marketer when needed. Also, anytime we had a question, or we needed help, they were always very responsive.

What did you find most impressive or unique about this company?

We like this vendor because they were very dedicated, professional, and knowledgeable in the various sectors of the market.

Are there any areas for improvement or something they could have done differently?

No, they have delivered what was in the scope.

Please describe your company and your position there.

I'm the marketing manager in an engineering company.

For what projects/services did your company hire Foundcoo?

Our sales and marketing teams were two separate team, not working together. We have engaged Foundcoo for optimizing the sales cycle and the marketing lead generation and align the both processes.

How did you select this firm and what were the deciding factors?

We know how this company operates for reference and they have experience in our engineering sector.

Describe the project in detail and walk through their service package.

We have done an initial audit to identify areas of disconnect between departments. Based on the findings from the audit it was then defined and aligned our lifecycle stage and created a roadmap leveraging the tools we already have. After that we have implemented the strategy and the execution plan.

How many resources from the vendor's team worked with you, and what were their positions?

In this project the vendor used 3 resources: the project manager that was our main point of contact and another 2 trainers consultants specialized in Revops.

Can you share any outcomes from the engagement that demonstrate progress or success?

We improved the lead generation process and has been streamlined between sales and marketing. We have an increase of 25%-30% in fresh lead and are managed between both departments in a faster and smooth manner.

How effective was the workflow between your team and theirs?

We had meetings in person with the local project manager and online session meetings weekly with the other consultants.

What did you find most impressive or unique about this company?

I am impressed with their knowledge of the engineering sector, which is very difficult to find, and the simple but effective approach.

Are there any areas for improvement or something they could have done differently?

No, because they've delivered what was promised despite the difficult situation due to the pandemic.

Please describe your company and your position there.

EGN is Asia’s largest Peer to peer business network with over 15,000 worldwide and I am responsible for community growth.

For what projects/services did your company hire Foundcoo, and what were your goals?

To mange and elevate our online presence.

How did you select this vendor and what were the deciding factors?

They truly understand the task in hand, not just from a segment perspective, but also on the technical front.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Management of our SEO

How many resources from the vendor's team worked with you, and what were their positions?

Both the owner and his team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Improved presence.

How effective was the workflow between your team and theirs?

Good

What did you find most impressive or unique about this company?

They're approachable and the team is easy to work with.

Are there any areas for improvement or something they could have done differently?

NIL