Martal Group

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Miller, Ross & Goldman

Describe what your company does in a single sentence.

Miller, Ross & Goldman is a commercial collection agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Business marketing and development

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Company values aligned

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As stated directly from Martal Group's proposal:

The Sales Partner serves corporations, organizations and other entities and interacts
with potential customers on a daily basis (“Potential Leads”), for the purpose of introducing the
Company and its products, technology and services (the "Products") to the prospective Potential
Leads, and to solicit and assist, subject to the terms of this Agreement, in the booking of a sales
meeting between the Potential Lead and the Company for the proposed purchase or licensing of
Products by the Potential Leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Martal Group did a good job and were able to create a few client relationships for us. I was impressed with their ability to articulate detailed aspects of our B2B commercial collection service to prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Kris responded in a timely fashion, was always present meetings and was reasonably insightful on trying to improve MG's promotional strategy, and hone in on improving various reporting metrics needed to drive success.

What was your primary form of communication with Martal Group?

Virtual Meeting

What did you find most impressive or unique about this company?

Harjit

Are there any areas for improvement or something Martal Group could have done differently?

Ultimately the service cost wasn't sustainable when compared to results. It was impossible for me to know how much actual time was truly spent promoting our business. Actually I was so impressed with Harjit, that I would have expected a much better outcome. I suspect that may be due to the number of other MG clients under his purview.  

BACKGROUND

Please describe your company and position.

I am the Customer Success Manager of FileSride

Describe what your company does in a single sentence.

We are a document collection specializing in loan document gathering and invoice management software company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• To increase the amount of sales and demos we got

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

So we have been having trouble getting leads. As such we were searching for a marketing company to help us find more customers. We stumbled upon Martal Group and found they came with a lot of good recommendations. It is benefiting us by giving us a better direction to get more leads. I like the weekly reviews where we can see what we are doing good. 

I also like being given reports of who is being responsive to our campaigns. I like how the Martal Group explains what exactly the campaigns are doing and why they are doing the things they are doing and how it can get us out there. I especially like the recommendations given to our company for our other advertising projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The weekly meetings pointing out which leads were the most successful and how potential clients have responded to the email marketing campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are on time for our meetings and they have responded to our needs by answering our questions and showcasing which of their and our campaigns work and what we need to to to get out there and build our presence online. We have been able to improve our situation.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I find their personalized approach the most impressive and unique, especially the one-on-one meetings.

Are there any areas for improvement or something Martal Group could have done differently?

Nothing that we see.

BACKGROUND

Please describe your company and position.

I am the Marketing and Partnerships Associate of Narrato

Describe what your company does in a single sentence.

Narrato is an AI content platform designed for content creators and marketers that can help with everything, from brainstorming ideas to planning, creating, optimizing, collaborating, and publishing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Helped in building a powerful lead funnel for Narrato by strategically blending inbound and outbound approaches.

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Good value for cost

How many teammates from Martal Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a SaaS business that chose Martal to outsource our sales and lead generation operations. It has helped in executing well-planned email and phone marketing campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Martal Group team has been an incredible help in streamlining all the stages of our sales pipeline. Since using their services, our client base has grown significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our experience with Martal Group was excellent. The team was always quick to respond to any of our queries and requests. Before Martal, we struggled to engage the content managers of major SaaS and tech businesses with the right messages. The Martal Group team helped us zero down the target leads, and built a plan of action to communicate with them effectively. Their help has been instrumental in Narrato standing out in the sea of SaaS companies.

What was your primary form of communication with Martal Group?

Virtual Meeting

What did you find most impressive or unique about this company?

The best thing about the Martal Group is that they get us. They take the time to understand our goal and objective for a project. Their strategic advice has given us fantastic results.

Are there any areas for improvement or something Martal Group could have done differently?

Honestly no complaints. The experience with Martal Group has been fantastic.

BACKGROUND

Please describe your company and position.

I am the Head of Customer Success of Teamway

Describe what your company does in a single sentence.

Teamway is a decentralized society where world-class and diverse builders team up with progressive companies to build meaningful products and services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• SQL Generation

SOLUTION

How did you find Martal Group?

Clutch Site

Why did you select Martal Group over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have decided to work with Martal Group to get help with our outbound sales efforts.We get assistance from lead generation to qualification, as well as guidance for our overall visibility and marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although we are still in the beginning of our collaboration, we have received several leads so far.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been very professional and proactive since the beginning of our collaboration. They have been always available and doing more than needed with a quite proactive approach.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very professional team who is well-experienced within their fields. We have chosen Martal after meeting quite a few of their competitors and the quality difference was incredibly obvious from the very beginning.

Are there any areas for improvement or something Martal Group could have done differently?

There is not much so far, though it could be nice for them to offer more flexible "packages" especially for smaller companies. I also hope that they expand their team to Europe more in the future! :)

BACKGROUND

Introduce your business and what you do there.

I’m the VP of growth at clickworker, a crowdsourcing company. We have about 5 million affiliate workers around the world, predominantly working in resource data for technology companies in the AI and machine learning spaces. We do data training for large technology companies and startups equally. We also do a lot of e-commerce work, including store visits and product catalog tests for large manufacturers.

As for the company itself, we’re a mid-sized company with offices in the US and Europe. We combine our workers with a technology platform and a mobile app to gather data in a more economical way than they could achieve on their own.

OPPORTUNITY / CHALLENGE

WWhat challenge were you trying to address with Martal Group?

We needed a partner to get us qualified leads and help us shape our sales engagement effectively. We also needed help managing our larger customers.

SOLUTION

What was the scope of their involvement?

Martal Group helps us with lead generation and sales engagement. They use a multi-channel approach, leveraging emails, phone calls, and LinkedIn interactions to generate leads. Initially, we defined an ideal customer profile and provided Martal Group with some information about our business.

Creating the scripts and messaging has been a collaborative effort. In many ways, Martal Group is better than us at creating email scripts because they know the email structure better for how to craft the body and place the call-to-action effectively. They also create the scripts for the phone calls, and all their work is fine-tuned by us.

Obviously, Martal Group’s work includes managing lead generation campaigns for us. For these campaigns, we simply give them high-level specifications and some recommendations, and they go out and get us a combination of marketing-qualified leads and sales-qualified leads. Additionally, they help us hold meetings to have conversations with potential customers and try to close deals.

Martal Group is also proficient in other areas like Google ads because they do that kind of work for them and other clients. Still, those services are something we don’t need from them. We’re mainly focused on lead generation and sales engagement.

What is the team composition?

Around five teammates from Martal Group have been involved in the project in different areas like marketing, sales, and management, including Vito (Founder & Director).

How did you come to work with Martal Group?

We selected Martal Group due to a number of factors. Part of it was their location, another part was their reputation, and yet another part was the language. Vito speaks multiple languages, which was a great advantage for us.

What is the status of this engagement?

We’ve been working with Martal Group since around Q1 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been able to measure Martal Group’s work by using our ROI based on their performance and the number of leads we’ve obtained. Over time, we’ve seen a great ROI.

In terms of qualitative feedback, we’ve been able to use several other services and compare them with Martal Group’s. Every time, the quality of their work has exceeded the other organizations’. Due to those reasons, we’ve kept coming back to Martal Group.

How did Martal Group perform from a project management standpoint?

Martal Group’s project management has been excellent. They have a distributed model, so a lot of different resources specialize in project management and engagement. They have a very slick, well-oiled, and professional framework, so we’ve never had any problems with the deliverables.

We typically communicate with Martal Group via email, phone, and virtual meetings through Zoom and Microsoft Teams. At times, we’ve also communicated via instant messaging. The fact that they have multiple communication channels is appreciated.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Vito. He’s very experienced, professional, and spot-on overall.

What did you find most impressive about them?

Martal Group is very adept at learning the ins and outs of our business effectively, to the point that they’ve almost become experts in the early phases of selling and engaging with our customers. They seem to be very good at understanding our business and effectively engaging with people to lead them toward showing interest in our business.

Martal Group has also offered a high degree of consistency. They’re very hardworking and innovative, so they always tell us what has changed, what they’re doing differently, and what new approaches they’re trying. For example, they observe our competitors to see what they’re doing and what results they’re getting. Basically, they’re always changing and optimizing, which we’ve found very useful.

In summary, the fact that they provide an excellent ROI and the fact that they’re very innovative and forward-thinking are Martal Group’s two differentiating factors.

Are there any areas they could improve?

There’s nothing we would change about Martal Group. If anything, we would like to have more budget to expand their services and target different segments we currently don’t target.

Do you have any advice for potential customers?

You have to do your part as well. Spend time thinking and planning upfront the process and ask a lot of questions to get your requirements very clear. Many people assign all the responsibilities to the lead generation company without doing the preparation work they need to do.

Additionally, having weekly meetings with them is very effective for highlighting issues or changes. Constant and frequent communication is very important.

BACKGROUND

Please describe your company and position.

I am the Vice President, Customer Success and Growth of ConnectAndSell

Describe what your company does in a single sentence.

Leading provider in the Sales Technology category.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Our goal through this partnership is to expand product adoption to a broader range of businesses while optimizing the use of our industry leading Sales Acceleration solution in a way that boosts client retention.

SOLUTION

How did you find Martal Group?

• Online Search
• Other

Why did you select Martal Group over others?

High ratings

How many teammates from Martal Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked collaboratively with Martal Group to develop a more efficient conversation acceleration process for their sales executives across all client accounts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our partnership has contributed to our company’s growth and brand recognition. Additionally, by implementing our conversation acceleration platform, Martal Group has increased its call numbers and reached more potential clients for the companies they serve.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Because of Martal Group’s extensive lead generation knowledge, onboarding was quick and effective. Martal’s leadership team has created its own workflow for the sales executives that maximizes the effectiveness of our partnership. We have clear communication channels between our team and theirs, and value Martal’s responsiveness.

What was your primary form of communication with Martal Group?

Virtual Meeting

What did you find most impressive or unique about this company?

The knowledge and experience of Martal Group's sales team are what sets them apart. We were especially impressed by the swift adoption of our conversation acceleration platform into their well-structured lead gen processes.

Are there any areas for improvement or something Martal Group could have done differently?

Martal is a well-organized company with a strong set of leaders. We have yet to witness any areas in need of improvement.

BACKGROUND

Please describe your company and position.

I am the President of (a/an) Software

Describe what your company does in a single sentence.

An event ticketing and marketing platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Drive warm leads
• Expand our segment reach

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Pricing first our budget
• Great culture fit
• Good value for cost

What was the size of Martal Group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Martal to expand our prospecting reach and deliver warm & qualified leads to our sales team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• MQLs - General ICP Match
• SQLs - Ideal ICP Match
• Flipped Leads - Leads Interested in Demo

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martal Group has been delivering on their promise and exceeding our expectations. They are great to work with and quick to respond to our requests. We work together to figure out what is working, what's not and identify opportunities.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

We really like the weekly meetings. It helps keep everyone on the same page, remain focused and iterate to get the best results.

Are there any areas for improvement or something Martal Group could have done differently?

Not at this time. Our industry is just hard to find prospects because the ICP isn't as clear as other industries. It's also very difficult to find the decision makers within the organizations. Despite these challenges, Martal has delivered meaningful results.

BACKGROUND

Please describe your company and position.

I am the VP - Growth Marketing of (a/an) Information technology

Describe what your company does in a single sentence.

We are a Saas-based Email validation and verification service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Sales Pipeline Enhancement
• ROI

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Pricing first our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Our funnel is flowing at full speed, thanks to Martal. We had some success on our own, but our sales cycle lasted six to nine months. Prospecting for clients was our team's biggest hurdle. Since Martal started scheduling appointments for our BDRs, we’ve closed more deals. We’re adding an additional sales executive so we can scale faster. Martal Group has been integral in expanding our client base into the US.

While we had already established some solid, long-term relationships in the EMEA, we struggled to gain traction in North America. Over the past three months, our funnel has grown exponentially. We are really excited about the opportunities in our pipeline.

Honestly, I had worked with other lead generation firms before that had promised the world but came back empty-handed. I am happy to say that with Martal Group, things have been much different. All the reps have experience in tech sales and know the buyer personas inside and out, which has been a game changer. We had meetings booked on our calendars in less than a month of campaigning. If these results continue, I fully expect to carry on a long-term partnership with Martal. Martal wasn’t what I expected.

Usually, with these lead gen agencies, you get a lot of unqualified leads that just don’t make sense. It’s a frustrating waste of time. That being said, Martal delivered on its promises. We are blown away by the team’s professionalism and industry knowledge. We’ve learned a lot about our target market and how to position our brand. The opportunities they have generated are perfect fits. We couldn’t be happier!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• High Quality Sales Pipeline
• Qualified Sales Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We are very happy working with Martal team as they understand our requirements and the restrict delivery time with our growing demands.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Honestly, I had worked with other lead generation firms before that had promised the world but came back empty-handed. I am happy to say that with Martal Group, things have been much different. All the reps have experience in tech sales and know the buyer personas inside and out, which has been a game changer. We had meetings booked on our calendars in less than a month of campaigning. If these results continue, I fully expect to carry on a long-term partnership with Martal.

Are there any areas for improvement or something Martal Group could have done differently?

Nothing at the moment

BACKGROUND

Please describe your company and position.

I am the Senior Sales Executive of Sumadi

Describe what your company does in a single sentence.

SUMADI provides secure automated proctoring for online assessments through AI-powered facial and typing pattern recognition, authentication and browser tracking solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Lead generation
• Appointment booking
• Delivering outbound email outreach, Linkedin follow ups and qualification calls

SOLUTION

How did you find Martal Group?

Referral

Why did you select Martal Group over others?

• High ratings
• Pricing first our budget
• Good value for cost

What was the size of Martal Group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

During the onboarding period that was completed within 10 business days, Martal developed a learning and strategic plan and finalized marketing collateral. They delivered the following:

• Developed pre-qualified leads list - up to few thousands per month
• Created messaging templates for Email and Linkedin multi sequence campaigns
• Delivered outbound email outreach, Linkedin follow ups and qualification calls
• Individually personalized outreach (Account Based Marketing), when applicable
• Conversion tracking & KPI analytics
• Appointment booking

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• SQLs
• MQLs
• Open Rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martal's team is knowledgeable and skilled, and they have always been proactive in identifying and addressing potential issues before they can escalate. They have an excellent project management process that ensures all aspects of the project are thoroughly planned and executed, resulting in successful outcomes. What impressed me the most about Martal is their commitment to customer satisfaction.

They were always available to answer any of our questions and provide guidance whenever we needed it. They were also receptive to feedback and made adjustments to their approach to ensure that our needs were met.

What was your primary form of communication with Martal Group?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me the most about Martal is their commitment to customer satisfaction. Their commitment to delivering a high-quality service and responding to customer needs in a timely manner is truly remarkable.

Are there any areas for improvement or something Martal Group could have done differently?

No. They have been great to work with and have successfully met our objectives.

BACKGROUND

Please describe your company and position.

I am the Founder of VeryInk

Describe what your company does in a single sentence.

VeryInk is a content writing agency that helps growing B2B companies and entrepreneurs connect with their ideal customers through blogging.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Outbound Lead Generation and Cold Outreach
• Cold outreach

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Martal Group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A content writing agency hired Martal Group to help it launch effective lead generation and outbound marketing campaigns. They provided an experienced team of SDRs that handled everything from prospecting and cold outreach to appointment setting with key decision makers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of leads generated
• Average cost per lead
• Customer retention rate
• Customer lifetime value

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martal Group over-delivered as they offered us a highly-committed team that treated our business as theirs. Their SDRs have unmatched communication skills and were always on time to deliver performance reports and updates.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

What we appreciated the most when working with Martal Group is the transparency they showed from day one. They were upfront about what they could deliver and the challenges that might keep our agency from growing. We valued that a lot — especially considering the negative experiences we've had with other competitors.

Are there any areas for improvement or something Martal Group could have done differently?

We haven’t had any negative experiences working with Martal Group.