What evidence can you share that demonstrates the impact of the engagement?
I can see how many leads they’ve been able to create for us, and even the quality of these leads are fantastic. While some don’t go anywhere, many are actual opportunities.
How did Martal Group perform from a project management standpoint?
They’re great. We get weekly reports on their performance. We always talk about what can be done from their side, what can be done from our side, and how we can optimize content. We have a very good ongoing conversation about what can be done, new angles to promote, pricing, and outreach.
Especially since COVID-19, and things have changed a lot, we need to be agile. They’ve been very responsive and they collaborate with us. Given what’s going on, I like their culture.
What did you find most impressive about them?
I’ve worked with other providers before, and Martal Group understands what we do much better. The other teams we worked with weren’t nearly as experienced. The Martal Group listens more. They don’t go through the motions or work automatically. They come up with their own suggestions in how to target the right audience. They’re the most proactive team I’ve worked with.
Are there any areas they could improve?
At this point, no.
Do you have any advice for potential customers?
The advice I’ve given to friends I’ve referred Martal Group to is to make sure you communicate with your account managers. They understand the basics of your business and are a great resource.
We work so well with them because they don’t compete with my team, they’re part of our internal team. It’s collaborative, and that’s why it has been so successful.