Martal - B2B sales partner for tech companies

Martal is your on demand sales partner in North America, servicing B2B tech  companies in US and Canada, generating them qualified leads, providing support staff and services rightthrough to signed contracts. Our fractional sales executives and account managers will help your team in sourcing deals, pitching prospects and winning new business. 

 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2009
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Oakville, Canada
headquarters
other locations
  • 100 Pine St #1250
    San Francisco, CA 94111
    United States

Reviews

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Direct Marketing for Task Management Company

“They understand our market and our product. We've been impressed with the pipeline they’ve developed … .”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2016 - Ongoing
Project summary: 

Helping a European company extend their reach in the U.S. market, Martal Group oversees direct marketing campaigns, works with clients to close contracts, and attends trade fairs.

The Reviewer
 
Essen, Germany
CEO, Task Management Company
 
Verified
The Review
Feedback summary: 

The number of new clients, including large corporations, has increased and the relationships with the existing customers have improved. Working independently, Martal Group has met all needs, while their excellent communication skills helped them establish a seamless process.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a task management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Martal Group?

We're based in Germany, but most of our clients are located in the U.S. We were looking for a partner who could help us extend our reach to the U.S. market.

SOLUTION

What was the scope of their involvement?

We defined the target customers that we thought would be the perfect match for our product, and it’s up to Martal Group to decide how to approach them. They oversee the whole sales and marketing process for us in the U.S. They attend trade fairs where they represent our company, create lead lists, and do cold calling. They also contact our clients and close contracts for us.

What is the team composition?

We mostly work with Vitaly (Founder, Martal Group), but he has a team that works on different tasks in the sales funnel.

How did you come to work with Martal Group?

We were referred to them by one of our investors.

What is the status of this engagement?

We started working with them in 2016 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Martal Group is able to meet with our clients, so they help us operate in the U.S. market. We're definitely more connected to our existing customers in the U.S. and we’ve acquired new clients as well.

How did Martal Group perform from a project management standpoint?

We have weekly calls and they update us on the status of the project. We also use email, Skype, and video conferences to stay in touch. It's a good balance between us having control and them working independently.

What did you find most impressive about them?

They understand our market and our product. We've been impressed with the pipeline they’ve developed for us and with their ability to acquire multinational clients and large corporations in the U.S.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

First, have a clear idea of what you want to get out of the relationship. Then, build a partnership and let them take responsibility and make their own decisions.

5.0
Overall Score It's been a great experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I'd definitely recommend them.

Marketing Strategy for a IT Company

“We would highly recommend them to other companies who hope to expand their business in North America.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2015 - 2017
Project summary: 

Martal Group helped a portfolio company grow its North American client base. They suggested marketing materials, targeted specific businesses, and acted as sales representatives at meetings.

The Reviewer
 
Tel Aviv, Israel
Andrey Nayman
CEO, Vidmind Inc
 
Verified
The Review
Feedback summary: 

Thanks to Martal Group’s efforts, the market reach improved considerably. They engaged new partnerships and were very communicative and efficient.

BACKGROUND

Introduce your business and what you do there.

I am the CEO and founder of a variety of IT companies that deal in different technologies and innovations, specifically related to blockchain.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Martal Group?

One of my portfolio companies had a unique over-the-top solution. We had a foothold in the European market and wanted to penetrate the North American market. It was too expensive for us to market to clients directly, so we hired Martal Group to act as our representative.

SOLUTION

What was the scope of their involvement?

They assisted with the whole marketing process, and their involvement included designing strategy, building marketing materials, and acting on our behalf at client meetings. We gave them all the necessary information about the product, the type of client we were looking for, and a goal for the number of new clients we hoped to reach. This niche is very narrow, so the list of potential clients is very specific. They targeted those clients, marketed our services to them, and made demonstrations to help move the project forward.

What is the team composition?

Their CEO was my main point of contact. They organized presentations and if the client had any particular questions, they could contact us directly.

How did you come to work with Martal Group?

The CEO of the company was originally from Israel, and I knew him personally. After he moved to Canada and started his business, I reached out to him to start this engagement.

How much have you invested with them?

We started working together around 2015 and collaborated for almost two years. They changed their model, and we decided not to continue the B2B service after that.

What is the status of this engagement?

We spent between $50,000-$100,000 on this partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They found us several clients who used our services. We successfully reached thousands of clients and grew from zero clients in Canada and North America to four clients. In our industry, one client may take up to a year to cultivate, so the collaboration was a great success.

How did Martal Group perform from a project management standpoint?

We had weekly communication with them, and we got regular status reports after each meeting. We were fully aware of the status of each client, which was very helpful. We communicated through phone, email, and Skype.

What did you find most impressive about them?

We had a very good experience with them. We previously had bad experiences with external sales reps, but we were very satisfied with Martal Group’s results. We would highly recommend them to other companies who hope to expand their business in North America.

Are there any areas they could improve?

The company is doing well, and I don’t have any recommendations for improvements.

Do you have any advice for potential customers?

Be very precise with your demands, and tell them the messaging you want to deliver and they type of clients you’re looking for. The project’s efficiency and timeliness will depend on how much information you give them.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer