Martal - B2B sales partner for tech companies

Bronze
VERIFIED

www.MartalGroup.com is your on demand sales partner, servicing B2B tech companies in US and Canada, generating them qualified leads, providing support staff and services right through to signed contracts. We provide managed services for outbound sales, our fractional sales executives, marketing managers and account managers will help your team in sourcing deals, pitching prospects and winning new business.

Our sales executives are sourced to fill your sales teams’ calendar with new business, accelerate your growth and fill gaps in your process. We build weekly prospect lists enriched by intent data. We target decision makers using multiple touch points - email marketing, linkedin messaging, cold calls and trade shows

 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2009
Show all +
Oakville, Canada
headquarters
other locations
  • 100 Pine St #1250
    San Francisco, CA 94111
    United States

Portfolio

Key clients: 

Fullscreen, Jedox, Clickworker, Quaenet, Certainty Software, Incentives Solutions, Umbo AI, Spinbackup, Favendo, Secufy, Joopy, Incentives Solutions, Weezmo, Kipod, VoiceOpps 

Lead generation and Sales for SaaS SPM platform Image

Lead generation and Sales for SaaS SPM platform

Incentives Solutions develops and delivers comprehensive sales performance measurement and incentive pay enabling systems that increase employee motivation and output, while significantly decreasing administrative inefficiencies and IT costs associated with compensation and incentive payouts. 

Incentives employed Martal’s lead generation and account management services as part of our strategy to expand into North

America.

 

Martal team have created a customized marketing campaign cycle in which their reps would reach out to a generated list of prospects via email campaigns and cold-calls, monitor engagement, and approach interested leads. Said leads would then be directed to a demo call led by a member of Martal’s team. After an initial call, interested leads proceed to sign a contract.  Their team was also tasked with creating various marketing materials including presentations, white-papers, and blog articles.

Lead Generation and Sales - Microtasking marketplace Image

Lead Generation and Sales - Microtasking marketplace

Martal is servicing Clickworker for over 5 years now, we have created > 150,000 qualified leads and generated over 1.2M$ in annual revenue. 

Lead Generation for SaaS data protection platform Image

Lead Generation for SaaS data protection platform

Spinbackup is a cloud cybersecurity and cloud-to-cloud backup solutions provider for SaaS data, and a vendor in the emerging API-based CASB (cloud access security broker) space. 

Spinbackup hired Martal Group to grow and diversify our growing list of clients by using lead generation solutions. 

 

Martal provided Spin sales representatives and a VP of sales and essentially acted as an on-demand sales

partner. The team was responsible for gathering lists of contacts in industries that our team found desirable, creating outreach campaigns, and leading demo-calls with interested leads. 
Lead generation for Enterprise Video Security Company Image

Lead generation for Enterprise Video Security Company

Our sales team had the goal of sourcing clientele across various verticals for Umbo suite of video security products and widening our operations across the USA. Martal provided sales executives that were personally assigned to our team. They were responsible for creating industry-tailored lists of potential prospects, creating and sending outreach campaigns after which interested leads would be flipped to our in-house sales

team for conversion. Martal also created customized blog posts to boost inbound foot traffic.

We started onboarding on June 12th, completing the process within 10 days. Within the first months of campaigning, Martal managed to qualify over 70 leads and secure 7 introductory demos.

Outbound Lead Generation services - Fullscreen Image

Outbound Lead Generation services - Fullscreen

Fullscreen Inc, Social Media Brand Management Service vendor, was using Martal Ter 1 service to create leads funnel, qualify them and book appointments.

Outbound lead generation - Jedox Image

Outbound lead generation - Jedox

Jedox Inc is a SaaS financial planning software vendor, using Martal Ter 1 service to create leads funnel, qualify them and book appointments.

lead generation Image

lead generation

Martal is your on-demand sales partner, servicing B2B tech companies; we provide managed services for outbound sales. Our fractional sales executives, market research analysts and account managers will help your team in sourcing deals, pitching prospects and winning new business. Our sales executives are sourced to fill your sales teams’ calendar with new opportunities, accelerate your growth and fill gaps in your process. We

build weekly prospect lists enriched by buyers’ intent data. We target decision makers using multiple touch points - email marketing, linkedin messaging and cold calls.

Reviews

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Lead Generation & Outreach for IoT Management Firm

"Their high-quality prospecting and great database of contacts really helped us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Jan. 2019
Project summary: 

Martal Group provided lead generation services for an enterprise mobility management company. The team helped with outreach and the process of prospecting and qualifying new tech vendors.

The Reviewer
 
1,001-5,000 Employees
 
Toronto, Canada
Dmitry Shesterin
VP Program Management, Soti
 
Verified
The Review
Feedback summary: 

The engagement met the expectations of the internal team. Martal Group establishes an effective workflow through communication and collaboration. The team is helpful, attentive, and easy to work with.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Soti is a global leader in enterprise mobility management, creating innovative solutions that reduce the cost and complexity of business-critical mobility and IoT. At the time we’ve partnered with Martal I served as Director of Product Delivery at Soti.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Businesses rely on Soti to secure, manage and support their mobile operations. SOTI is constantly innovating and has a strong commitment to R&D to deliver cutting edge new business mobility solutions. To ensure our leading market position we monitor products and solutions developed by complementary startups. We partnered with Martal to increase our outreach efforts to prospective startup companies.

What were your goals for this project?

We partnered with Martal to scout startups, create a pipeline and shortlist selected vendors to present their products to Soti acquisition and corporate development team.

SOLUTION

How did you select this vendor?

We have looked at several companies and Martal impressed us with the breadth of their reach.

Describe the scope of their work in detail.

In partnership with Martal we created the process of prospecting and qualifying new tech vendors.

What was the team composition?

One scouter

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were introduced to several companies that matched our ideal profile, Martal took care of the prescreening and qualification.

How effective was the workflow between your team and theirs?

We had a good interaction that was managed via calls and emails.

What did you find most impressive about this company?

Their high-quality prospecting and great database of contacts really helped us.

Are there any areas for improvement?

Not that I remember.

5.0
Overall Score A+ partner for scouting
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Strategy for Robotic Surgery Startup

"We were very happy with how quickly the Martal Group was able to grasp the technological concepts behind our products."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2011 - Jan. 2012
Project summary: 

Martal Group developed a commercialization strategy for robotic surgery tech. They developed a product-market fit, created an actionable plan, and drove market interest.  

The Reviewer
 
11-50 Employees
 
Ariel, Israel
Igal Sokolov, MBA
COO, Ariel R&D
 
Verified
The Review
Feedback summary: 

The project helped secure investment funding. Martal Group has a small but effective team/ They communicated quickly, ensuring a smooth workflow. They’re experienced and particularly knowledgeable about technological industries.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Memic delivers seamless robotic surgery that enables easier, less invasive and more cost-effective procedures. I was the COO of Ariel R&D company, the founder of Memic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We wanted to use Martal’s expertise and services to commercialize our early-stage robotic surgery tech.

What were your goals for this project?

We hired Martal group to accelerate our company formation and growth process, with the end-goal of finding a product-market fit in the North American healthcare industry.

SOLUTION

How did you select this vendor?

We were introduced to Martal through technology transfer office.

Describe the scope of their work in detail.

The project consisted of multiple deliverables from Martal Group team, including a product-market fit, an actionable business plan, and measurable interest in our product from the American healthcare industry (scouting for potential leads and partners). Martal also assisted in sourcing company's seed investment and identify potential market applications.

What was the team composition?

Martal's team acted as project commercialization lead and worked closely with our team throughout the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with how quickly the Martal Group was able to grasp the technological concepts behind our products. We were able to secure seed investment and hire executives team, following Martal’s commercialization project completion.

How effective was the workflow between your team and theirs?

The team was small, but effective, which helped speed communications and improve workflow with potential partners and investors.

What did you find most impressive about this company?

Martal has proven experience representing various technologies from most industries, including ours. We were very happy with how quickly Martal team was able to grasp the technological concepts

Are there any areas for improvement?

We were left satisfied with every element of Martal’s service.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Assessment & Strategy for Energy Company

"...it helped us to take the company to the next stage of product commercialization."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2008 - Jan. 2011
Project summary: 

Martal Group reviewed a product's R&D plan and conducted market research, ultimately creating a go-to-market strategy. This included providing an assessment of the potential market size.

The Reviewer
 
1-10 Employees
 
Ramat-Gan, Israel
Arieh Meitav
CEO & CTO, ETV Energy Ltd
 
Verified
The Review
Feedback summary: 

The team crafted an effective strategic plan. Their workflow was complimented by smooth communication and the quick completion of tasks. Stakeholders appreciated their investment in the project. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

ETV Energy Ltd is a developer of advanced battery cells based on company-developed proprietary high voltage (4.7 volt) electrochemistry. I was the company CTO from 2008 till 2011.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal was instrumental in reviewing the product R&D plan, articulating the product positioning, creating market segments and evaluating the potential.

What were your goals for this project?

We needed help with market research and business strategy assessment, before approaching the market with our product

SOLUTION

How did you select this vendor?

We were introduced to Martal through the company founder.

Describe the scope of their work in detail.

ETV Motors was in process of business strategy planning, following the fundraising round we have completed. We needed a market application to focus on, a quantitative assessment of the market size potential and strategic plan to pursue.

What was the team composition?

ETV Team comprised 15 employees with a R&D team of 11, including 3PhDs. Martal's team had one expert assigned to the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Martal's expert has created a go-to-market plan, and it helped us to take the company to the next stage of product commercialization.

How effective was the workflow between your team and theirs?

Our communication involved F2F meetings and calls, and it was pretty effective.

What did you find most impressive about this company?

Strong personal commitment and close joint work. The project was completed in a timely manner.

Are there any areas for improvement?

Haven't encountered any negative issues

4.5
Overall Score See above
  • 5.0 Scheduling
    ON TIME / DEADLINES
    See above
  • 4.0 Cost
    Value / within estimates
    Reasonable in repsect of contribution
  • 5.0 Quality
    Service & deliverables
    See above
  • 5.0 NPS
    Willing to refer
    Excellent perssonal relations

Contract Liaison Service for Commercial WiFi Platform

"The team was pretty responsive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. - Oct. 2014
Project summary: 

Martel Group helped test and market the services of a hospitality-industry commercial wifi provider, identifying and setting up a meeting with a strategic partner to help establish the platform.

The Reviewer
 
1-10 Employees
 
St. Petersburg, Russia
Sergey Nesmachny
Founder, WiFly
 
Verified
The Review
Feedback summary: 

Martel Group completed the engagement quickly, identifying a potential partner and quickly establishing communication between the teams. They were responsive and organized throughout the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

WiFly is catering public wifi commercialization platform for hospitality industry. I serve as company founder and CEO and I hired Martal back in 2014.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal in 2014 to sign an agreement with a strategic partner

What were your goals for this project?

We were in need of strategic partner to test our product related to Wifi commercial use and hired Martal to assist is in meeting arrangement

SOLUTION

How did you select this vendor?

Martal was recommended by a partner

Describe the scope of their work in detail.

We were in need of strategic partner to test our product related to Wifi commercial use and our first pilot vertical was casinos. Martal allocated the right partner to approach that vertical, a global gaming industry behemoth and approached it with a partnership offer.

What was the team composition?

A single sales executive

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Team delivered a quick turnaround and booked a meeting with Playtech in a short period of time.

How effective was the workflow between your team and theirs?

The team was pretty responsive.

What did you find most impressive about this company?

Timely responces and quick communication

Are there any areas for improvement?

Have no recommendations for improvement.

5.0
Overall Score Very good team
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Just in time
  • 5.0 Cost
    Value / within estimates
    reasonable
  • 5.0 Quality
    Service & deliverables
    Very professional
  • 5.0 NPS
    Willing to refer
    Yes, ready to do that

Lead Generation for AI Security Firm

"Onboarding was very quick, and leads were engaged within 10 days of signing our contract."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
June - Sept. 2019
Project summary: 

Martal Group generated leads from multiple business segments, including the US market. The team created lists of potential customers, implemented outreach campaigns, and delivered industry-specific blog posts.

The Reviewer
 
11-50 Employees
 
Taipei, Taiwan
Head of Marketing, AI Security Firm
 
Verified
The Review
Feedback summary: 

Martal Group captured a substantial number of leads during the first month of the partnership and converted 10% of those leads into demos. Transparent and communicative, the team provided regular progress updates. Their understanding of technical concepts set them apart from other providers.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am head of marketing at an artificial intelligence company. We're building an autonomous video security platform for the enterprise.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We approached Martal through their website, and hired their team for their lead generation solutions.

What were your goals for this project?

Our sales team had the goal of sourcing clientele across various verticals for our suite of video security products and widening our operations across the USA. I wanted to help generate leads in this vertical.

SOLUTION

How did you select this vendor?

I selected this vendor based on their reviews and phone interview. I was impressed by their previous work in this space and their understanding of the video analytics industry - which in my opinion is rather niche.

Describe the scope of their work in detail.

Martal provided us with dedicated SDR’s that were personally assigned to our team. They were responsible for creating industry-tailored lists of potential prospects, creating and sending outreach campaigns after which interested leads would be flipped to our in-house sales team for conversion. Martal also created customized blog posts to boost inbound foot traffic.

What was the team composition?

Martal’s team composition is small but expert. Our points of contact were with their CEO Vito, who oversaw all operations and communicated progress. We were provided 2 fractional VPs of sales that worked directly with our sales reps. I found them professional and understanding in all circumstances.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started onboarding with Martal on June 12th, completing the process within 10 days. Within the first months of campaigning, Martal managed to qualify over 70 leads and secure 7 introductory demos.

How effective was the workflow between your team and theirs?

We found the workflow to be impressively professional. They were very transparent about their processes and provided us with weekly updates and statistics via sync calls and emails. The assigned sales team was effective communicators and were able to implement our feedback into their efforts successfully.

What did you find most impressive about this company?

Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing security tech. Onboarding was very quick, and leads were engaged within 10 days of signing our contract.

Are there any areas for improvement?

At this stage of our contract, we have little to suggest as Martal has shown themselves to be a very capable team.

5.0
Overall Score Worth engaging with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Every deadline was met.
  • 5.0 Cost
    Value / within estimates
    The price was fair for the work done and the results given
  • 5.0 Quality
    Service & deliverables
    This rating justifies their work ethnic and professional demeanor in all aspects of the engagement.
  • 4.5 NPS
    Willing to refer
    The time zones is a bit challenging to stay in contact but I appreciate being in a Whatsapp group.

Retail Lead Generation for Customer Insights Firm

"Overall, Martal’s workflow is effective and organized and requires little-to-no tweaking from us."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2019 - Ongoing
Project summary: 

Martal Group provides lead generation and customer account management. They oversee sales operations and assist with sales strategy. Their team onboarded clients and attended conferences to scout for matches. 

The Reviewer
 
11-50 Employees
 
New York, New York
Shai Raiten
CEO, Weezmo
 
Verified
The Review
Feedback summary: 

Martal Group quickly began the sales cycle and is now managing over 100 accounts for the client. Communicative and effective, their team provides weekly updates and fully understands the client's product. Their overall performance has been exemplary. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Weezmo is an AI Customer Insights solution that empowers retailers to create a complete customer journey by connecting offline and online identities. We deliver actionable insights and help increase revenue for retailers. I am the CEO of Weezmo.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal was hired to provide lead generation services for retail companies in North America, as well as account management for signed deals with clients.

What were your goals for this project?

We were looking to diversify our clientele in America with various sizes of retailers.

SOLUTION

How did you select this vendor?

We found Martal through investor recommendation.

Describe the scope of their work in detail.

Martal is involved in every step of the sales cycle. The team was to engage and convert retailer leads of various sizes in North America, lead demo calls, negotiate deals and sign contracts with converted leads, and manage onboarded accounts. Martal also attended retailer conferences in the US on our behalf, scouting potential fits. Their dedicated Sales Rep frequently communicated results to our team, and assisted us in creating our sales strategy.

What was the team composition?

All communications were directed to Vito and our dedicated VP SALES. Vito oversees all operations and leads calls and negotiations with potential leads. Our VP SALES spearheaded outbound campaigns and lead outreach. Martal uses a combination of proprietary tools to gather lists for outbound campaigns, sending email campaigns, and engaging leads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Can you share any outcomes from the project that demonstrate progress or success? Martal’s team was very quick to begin the sales cycle after a week of initial onboarding. So far in our contract, Martal is currently managing over 100 accounts for Weezmo, overseeing marketing materials, outbound campaigns, creating content for SEO, and signing contracts with many interested retailers.

How effective was the workflow between your team and theirs?

Communication is heavily emphasized between our team and Martal. Martal provides weekly updates to us via sync meetings with Vito and our VP SALES. Overall, Martal’s workflow is effective and organized and requires little-to-no tweaking from us.

What did you find most impressive about this company?

Weezmo is an AI Driven Customer Insights platform, with many intricate concepts to grasp before one could develop a sales pitch for it. Martal’s team was able to fully understand the technology behind our product, and market it to interested prospects on demo calls within a short timeframe after onboarding

Are there any areas for improvement?

At this point in our contract with Martal, we are pleased with their performance and have no suggestions for improvement.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Development for Technology Transfer Office

"They are a very cost-effective and flexible alternative to hiring an in-house sales team."

Quality: 
4.0
Schedule: 
4.0
Cost: 
2.5
Willing to refer: 
3.5
The Project
 
$50,000 to $199,999
 
Jan. 2006 - Mar. 2015
Project summary: 

Martal Group sourced industrial partners through customized campaigns. They also identified commercially viable emerging technologies, facilitated research collaborations, and negotiated sponsored research.

The Reviewer
 
1-10 Employees
CEO, Technology Transfer Office
 
Verified
The Review
Feedback summary: 

Martal Group secured millions in R&D funding and annual royalty income. As a result, revenue increased by over 1,000% within five years. The amount of venture capital raised increased by 2,000% in the same period. The team’s workflow functioned well throughout the engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a fully owned subsidiary of our university. We're the technology transfer office, mandated to protect and commercialize the intellectual property developed by university researchers. I’m company CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

From 2004 to 2006 Martal Group was retained to identify commercially viable emerging technologies. From 2007 to 2012 Martal assisted our company in obtaining government grants, creating research collaborations and negotiating sponsored research. Following that period, we hired a team of 5 outsourced licensing executives attributing to company growth through 2012 - 2014

What were your goals for this project?

Our goal was to discover new commercial outlets for University IP and facilitate the formation of spin off ventures and IP licensing.

SOLUTION

How did you select this vendor?

We were introduced to Martal through an incubator and BDO company.

Describe the project in detail.

Martal assisted in industrial partners prospecting and lead generation, they developed customized campaigns and nurtured leads until the contract was signed, working closely with the company CEO. As a lean operation company, we relied on Martal's team until we had enough resources to hire in-house licensing directors.

What was the team composition?

We hired a team of 5 outsourced licensing executives, acting as outsourced licensing and lead generation consultants.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Martal's team increased commercialization revenues by over 1 000% over the 2009 - 2013 period, by securing multi million-dollar R&D funding and annual royalty income. 

Martal's team directly contributed to 2,000% growth in raised venture capital over the 2009 - 2013 period (over 16M$ raised for 6 spin off companies).

How effective was the workflow between your team and theirs?

Workflow with Martal was good, they interacted with our team on weekly status calls and on demand meetings.

What did you find most impressive about this company?

They are a very cost-effective and flexible alternative to hiring an in-house sales team.

Are there any areas for improvement?

Nothing to report

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 2.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 3.5 NPS
    Willing to refer

Strategic Consulting & Lead Generation for Auto-Mapping Firm

"Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing tech."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2010 - Jan. 2011
Project summary: 

Martal Group conducted market research and developed a business strategy for an auto-mapping solutions startup. In their work, the scouted prospective leads and partners.

The Reviewer
 
1-10 Employees
 
Tel Aviv, Israel
Alexander Zaidelson
Board Member, IndoorGo
 
Verified
The Review
Feedback summary: 

Helping to grow the company, The team exceeded expectations, raising the required seed money in just ten days. As a result of their positive growth, the client was able to boost their investment in the startup, preparing to get early feedback from consumers.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Indoorgo offers accurate indoor location and auto-mapping solutions for malls and buildings. We enable LBS applications, providing rates and stability with the highest precision.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

As we were an early seed startup, we were looking to achieve a product-market fit in the North American market. We hired Martal to do market research, business planning, and strategic analysis for our company.

What were your goals for this project?

Our goal was to achieve a product-market fit between our location-tracking services and the North American market.

SOLUTION

How did you select this vendor?

We were introduced to Martal through personal connections.

Describe the scope of their work in detail.

We partnered with Martal to mainly source early seed investment. Martal was tasked with creating a comprehensive business plan, consulting our team on the best strategy to take our product overseas, and scouting for potential leads and partners.

What was the team composition?

We worked with Vito personally, who was the head of all operations at the time. Vito oversaw all aspects of Indoorgo’s development, and was our main point of contact for negotiations with other business partners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started onboarding with Martal on January 2011, completing the process within 10 days.

How effective was the workflow between your team and theirs?

Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing tech.

What did you find most impressive about this company?

We were able to raise investment with the business and marketing collateral crafted by Martal’s team and get first feedback from industry users.

Are there any areas for improvement?

Martal has helped us grow as a company, and we attribute many of our successes to them. We do not have improvements to suggest as we are very satisfied with their service.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Development & Marketing for Computer Software Firm

"They have very good experience in market penetration."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2018 - Ongoing
Project summary: 

Martal Group works to obtain new business through ongoing marketing campaigns. After creating an ROI calculator, they've continued to nurture leads and create demos for prospective partners/customers.

The Reviewer
 
51-200 Employees
 
Israel
Orna Sadan
Director of Marketing & Sales, Incentives Solutions
 
Verified
The Review
Feedback summary: 

Their services have helped acquire new business partners. Martal Group has proven capable of quickly learning new products to market them in the tech world. They hold biweekly meetings to keep on track, discussing all lead opportunities.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director of Incentives Solutions. Incentives Solutions is a leading vendor of cloud based Sales Performance Management platform- JOOPY. JOOPY helps organizations to GROW their business, SIMPLIFY their commission operations processes and gain better CONTROL over their commission payments budget.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hire MARTAL group for business development in NA

What were your goals for this project?

Gainning new business partners and new customers

SOLUTION

How did you select this vendor?

We had a previous good working relations with MARTAL CEO

Describe the project in detail.

Project include:

  • Market and product learning by MARTAL group
  • ROI calculator creation
  • On-going:
    • Marketing campaigns
    • New leads nerturing
    • Demos and F2F meetings with customers and partners

What was the team composition?

MARTAL CEO andsales person

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

New business partners acquistion

How effective was the workflow between your team and theirs?

Very good and effective. Bi weekly conversations are scheduled between our team and MARTAL group. All open leads and opportunities are discussed

What did you find most impressive about this company?

MARTAL group is very flexible and has the expertsie to learn new products, markets, and technology domain. They have very good experience in market penetration.

Are there any areas for improvement?

We are very pleased from their work

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Advertising & Marketing Services for Emergency Services Company

"They have been transparent, amicable, and friendly."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2019 - Ongoing
Project summary: 

Martal Group supports sales processes through each step of the funnel. They source clients and engage with leads through personalized sales campaigns, including phone calls and emails. 

The Reviewer
 
1-10 Employees
 
Germany
Chief Marketing Officer, Emergency Services Company
 
Verified
The Review
Feedback summary: 

The vendor has produced positive performance metrics after one month. In addition to lead generation, Martal Group edits marketing material, defines a go-to-market strategy, and helps stakeholders find a product-market fit. They maintain professional, client-oriented communication. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Our company is a simple panic button and mobile messaging system that pinpoints the user´s location and send notifications for help. I am the current CMO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal for their lead generation services in the US. We are targeting hospitality and ride hailing markets and hired Martal´s fractional sales team to create initial prospects pipeline.

Within the first month Martal team created a new set of Marketing materials, sent over 2500 emails and sourced 6 potential clients who are interested to try our product.

What were your goals for this project?

Generating leads in the US, signing pilot deals with companies in North America across a variety of verticals.

SOLUTION

How did you select this vendor?

Investor recommendation.

Describe the scope of their work in detail.

Martal´s team helps to build our sales process and run it through every step of the sales funnel. Fractional VP´s send emails and call prospects to engage them through personalized sales campaigns.

What was the team composition?

  1. Fractional VP of Sales - Martal provided a Part-Time VP of Sales, enabling top-tier professional sales experience. VP Sales assists our team in product market fit, tweaking our marketing collateral, developing a go to market strategy that reaps results.
  2. Fractional Account Based Marketing Manager - fractional Account Based Marketing Manager engages our prospects via cold calls only and achieves results through personalized sales campaign cycles.
  3. Fractional Marketing Manager - Our fractional marketing manager researches our prospect behavior, develops decision maker profiles, monitors customer intent on a weekly basis and creates prospect lists.
RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Good performance within one month of signing our contract with Martal; the sales funnel was 2,500 emails sent, 190 opened, 40 prospects responded, 6 qualified leads, 2 demo calls professionally handled by the team.

How effective was the workflow between your team and theirs?

Very effective, professional, collaborative.

What did you find most impressive about this company?

Communication excellent, customer-oriented, and fun to work with, identified a lot with our product and company. They have been transparent, amicable, and friendly. Overall very professional and good vibes between us.

Are there any areas for improvement?

So far nothing to complain about.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Business Entity Name
Martal Services & Consulting ltd
Status
Active
Jurisdiction of Formation
Canada
ID
002211829
Date of Formation
Aug 1, 2009
Client Reviews
VERIFIED CLIENT REVIEWS
23
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
February 13, 2020