Martal - B2B sales partner for tech companies

www.MartalGroup.com is your on demand sales partner, servicing B2B tech companies in US and Canada, generating them qualified leads, providing support staff and services right through to signed contracts. We provide managed services for outbound sales, our fractional sales executives, marketing managers and account managers will help your team in sourcing deals, pitching prospects and winning new business.

Our sales executives are sourced to fill your sales teams’ calendar with new business, accelerate your growth and fill gaps in your process. We build weekly prospect lists enriched by intent data. We target decision makers using multiple touch points - email marketing, linkedin messaging, cold calls and trade shows

 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2009
Show all +
Oakville, Canada
headquarters
other locations
  • 100 Pine St #1250
    San Francisco, CA 94111
    United States

Portfolio

Key clients: 

Fullscreen, Jedox, Clickworker, Quaenet, Certainty Software, Incentives Solutions, Umbo AI, Spinbackup, Favendo, Secufy, Joopy, Incentives Solutions, Weezmo, Kipod, VoiceOpps www.clickworker.com www.incentives-solutions.com www.semasio.com www.... www.spinbackup.com www.weezmo.com www.secufy.io/en/

lead generation Image

lead generation

Martal is your on-demand sales partner, servicing B2B tech companies; we provide managed services for outbound sales. Our fractional sales executives, market research analysts and account managers will help your team in sourcing deals, pitching prospects and winning new business. Our sales executives are sourced to fill your sales teams’ calendar with new opportunities, accelerate your growth and fill gaps in your process. We

build weekly prospect lists enriched by buyers’ intent data. We target decision makers using multiple touch points - email marketing, linkedin messaging and cold calls.

Reviews

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Contract Liaison Service for Commercial WiFi Platform

"The team was pretty responsive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. - Oct. 2014
Project summary: 

Martel Group helped test and market the services of a hospitality-industry commercial wifi provider, identifying and setting up a meeting with a strategic partner to help establish the platform.

The Reviewer
 
1-10 Employees
 
St. Petersburg, Russia
 
Verified
The Review
Feedback summary: 

Martel Group completed the engagement quickly, identifying a potential partner and quickly establishing communication between the teams. They were responsive and organized throughout the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

WiFly is catering public wifi commercialization platform for hospitality industry. I serve as company founder and CEO and I hired Martal back in 2014.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal in 2014 to sign an agreement with a strategic partner

What were your goals for this project?

We were in need of strategic partner to test our product related to Wifi commercial use and hired Martal to assist is in meeting arrangement

SOLUTION

How did you select this vendor?

Martal was recommended by a partner

Describe the scope of their work in detail.

We were in need of strategic partner to test our product related to Wifi commercial use and our first pilot vertical was casinos. Martal allocated the right partner to approach that vertical, a global gaming industry behemoth and approached it with a partnership offer.

What was the team composition?

A single sales executive

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Team delivered a quick turnaround and booked a meeting with Playtech in a short period of time.

How effective was the workflow between your team and theirs?

The team was pretty responsive.

What did you find most impressive about this company?

Timely responces and quick communication

Are there any areas for improvement?

Have no recommendations for improvement.

5.0
Overall Score Very good team
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Just in time
  • 5.0 Cost
    Value / within estimates
    reasonable
  • 5.0 Quality
    Service & deliverables
    Very professional
  • 5.0 NPS
    Willing to refer
    Yes, ready to do that

Lead Generation for AI Security Firm

"Onboarding was very quick, and leads were engaged within 10 days of signing our contract."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
June - Sept. 2019
Project summary: 

Martal Group generated leads from multiple business segments, including the US market. The team created lists of potential customers, implemented outreach campaigns, and delivered industry-specific blog posts.

The Reviewer
 
11-50 Employees
 
Taipei, Taiwan
Head of Marketing, AI Security Firm
 
Verified
The Review
Feedback summary: 

Martal Group captured a substantial number of leads during the first month of the partnership and converted 10% of those leads into demos. Transparent and communicative, the team provided regular progress updates. Their understanding of technical concepts set them apart from other providers.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am head of marketing at an artificial intelligence company. We're building an autonomous video security platform for the enterprise.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We approached Martal through their website, and hired their team for their lead generation solutions.

What were your goals for this project?

Our sales team had the goal of sourcing clientele across various verticals for our suite of video security products and widening our operations across the USA. I wanted to help generate leads in this vertical.

SOLUTION

How did you select this vendor?

I selected this vendor based on their reviews and phone interview. I was impressed by their previous work in this space and their understanding of the video analytics industry - which in my opinion is rather niche.

Describe the scope of their work in detail.

Martal provided us with dedicated SDR’s that were personally assigned to our team. They were responsible for creating industry-tailored lists of potential prospects, creating and sending outreach campaigns after which interested leads would be flipped to our in-house sales team for conversion. Martal also created customized blog posts to boost inbound foot traffic.

What was the team composition?

Martal’s team composition is small but expert. Our points of contact were with their CEO Vito, who oversaw all operations and communicated progress. We were provided 2 fractional VPs of sales that worked directly with our sales reps. I found them professional and understanding in all circumstances.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started onboarding with Martal on June 12th, completing the process within 10 days. Within the first months of campaigning, Martal managed to qualify over 70 leads and secure 7 introductory demos.

How effective was the workflow between your team and theirs?

We found the workflow to be impressively professional. They were very transparent about their processes and provided us with weekly updates and statistics via sync calls and emails. The assigned sales team was effective communicators and were able to implement our feedback into their efforts successfully.

What did you find most impressive about this company?

Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing security tech. Onboarding was very quick, and leads were engaged within 10 days of signing our contract.

Are there any areas for improvement?

At this stage of our contract, we have little to suggest as Martal has shown themselves to be a very capable team.

5.0
Overall Score Worth engaging with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Every deadline was met.
  • 5.0 Cost
    Value / within estimates
    The price was fair for the work done and the results given
  • 5.0 Quality
    Service & deliverables
    This rating justifies their work ethnic and professional demeanor in all aspects of the engagement.
  • 4.5 NPS
    Willing to refer
    The time zones is a bit challenging to stay in contact but I appreciate being in a Whatsapp group.

Retail Lead Generation for Customer Insights Firm

"Overall, Martal’s workflow is effective and organized and requires little-to-no tweaking from us."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2019 - Ongoing
Project summary: 

Martal Group provides lead generation and customer account management. They oversee sales operations and assist with sales strategy. Their team onboarded clients and attended conferences to scout for matches. 

The Reviewer
 
11-50 Employees
 
New York, New York
Shai Raiten
CEO, Weezmo
 
Verified
The Review
Feedback summary: 

Martal Group quickly began the sales cycle and is now managing over 100 accounts for the client. Communicative and effective, their team provides weekly updates and fully understands the client's product. Their overall performance has been exemplary. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Weezmo is an AI Customer Insights solution that empowers retailers to create a complete customer journey by connecting offline and online identities. We deliver actionable insights and help increase revenue for retailers. I am the CEO of Weezmo.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal was hired to provide lead generation services for retail companies in North America, as well as account management for signed deals with clients.

What were your goals for this project?

We were looking to diversify our clientele in America with various sizes of retailers.

SOLUTION

How did you select this vendor?

We found Martal through investor recommendation.

Describe the scope of their work in detail.

Martal is involved in every step of the sales cycle. The team was to engage and convert retailer leads of various sizes in North America, lead demo calls, negotiate deals and sign contracts with converted leads, and manage onboarded accounts. Martal also attended retailer conferences in the US on our behalf, scouting potential fits. Their dedicated Sales Rep frequently communicated results to our team, and assisted us in creating our sales strategy.

What was the team composition?

All communications were directed to Vito and our dedicated VP SALES. Vito oversees all operations and leads calls and negotiations with potential leads. Our VP SALES spearheaded outbound campaigns and lead outreach. Martal uses a combination of proprietary tools to gather lists for outbound campaigns, sending email campaigns, and engaging leads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Can you share any outcomes from the project that demonstrate progress or success? Martal’s team was very quick to begin the sales cycle after a week of initial onboarding. So far in our contract, Martal is currently managing over 100 accounts for Weezmo, overseeing marketing materials, outbound campaigns, creating content for SEO, and signing contracts with many interested retailers.

How effective was the workflow between your team and theirs?

Communication is heavily emphasized between our team and Martal. Martal provides weekly updates to us via sync meetings with Vito and our VP SALES. Overall, Martal’s workflow is effective and organized and requires little-to-no tweaking from us.

What did you find most impressive about this company?

Weezmo is an AI Driven Customer Insights platform, with many intricate concepts to grasp before one could develop a sales pitch for it. Martal’s team was able to fully understand the technology behind our product, and market it to interested prospects on demo calls within a short timeframe after onboarding

Are there any areas for improvement?

At this point in our contract with Martal, we are pleased with their performance and have no suggestions for improvement.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Development for Technology Transfer Office

"They are a very cost-effective and flexible alternative to hiring an in-house sales team."

Quality: 
4.0
Schedule: 
4.0
Cost: 
2.5
Willing to refer: 
3.5
The Project
 
$50,000 to $199,999
 
Jan. 2006 - Mar. 2015
Project summary: 

Martal Group sourced industrial partners through customized campaigns. They also identified commercially viable emerging technologies, facilitated research collaborations, and negotiated sponsored research.

The Reviewer
 
1-10 Employees
CEO, Technology Transfer Office
 
Verified
The Review
Feedback summary: 

Martal Group secured millions in R&D funding and annual royalty income. As a result, revenue increased by over 1,000% within five years. The amount of venture capital raised increased by 2,000% in the same period. The team’s workflow functioned well throughout the engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a fully owned subsidiary of our university. We're the technology transfer office, mandated to protect and commercialize the intellectual property developed by university researchers. I’m company CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

From 2004 to 2006 Martal Group was retained to identify commercially viable emerging technologies. From 2007 to 2012 Martal assisted our company in obtaining government grants, creating research collaborations and negotiating sponsored research. Following that period, we hired a team of 5 outsourced licensing executives attributing to company growth through 2012 - 2014

What were your goals for this project?

Our goal was to discover new commercial outlets for University IP and facilitate the formation of spin off ventures and IP licensing.

SOLUTION

How did you select this vendor?

We were introduced to Martal through an incubator and BDO company.

Describe the project in detail.

Martal assisted in industrial partners prospecting and lead generation, they developed customized campaigns and nurtured leads until the contract was signed, working closely with the company CEO. As a lean operation company, we relied on Martal's team until we had enough resources to hire in-house licensing directors.

What was the team composition?

We hired a team of 5 outsourced licensing executives, acting as outsourced licensing and lead generation consultants.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Martal's team increased commercialization revenues by over 1 000% over the 2009 - 2013 period, by securing multi million-dollar R&D funding and annual royalty income. 

Martal's team directly contributed to 2,000% growth in raised venture capital over the 2009 - 2013 period (over 16M$ raised for 6 spin off companies).

How effective was the workflow between your team and theirs?

Workflow with Martal was good, they interacted with our team on weekly status calls and on demand meetings.

What did you find most impressive about this company?

They are a very cost-effective and flexible alternative to hiring an in-house sales team.

Are there any areas for improvement?

Nothing to report

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 2.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 3.5 NPS
    Willing to refer

Strategic Consulting & Lead Generation for Auto-Mapping Firm

"Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing tech."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2010 - Jan. 2011
Project summary: 

Martal Group conducted market research and developed a business strategy for an auto-mapping solutions startup. In their work, the scouted prospective leads and partners.

The Reviewer
 
1-10 Employees
 
Tel Aviv, Israel
Alexander Zaidelson
Board Member, IndoorGo
 
Verified
The Review
Feedback summary: 

Helping to grow the company, The team exceeded expectations, raising the required seed money in just ten days. As a result of their positive growth, the client was able to boost their investment in the startup, preparing to get early feedback from consumers.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Indoorgo offers accurate indoor location and auto-mapping solutions for malls and buildings. We enable LBS applications, providing rates and stability with the highest precision.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

As we were an early seed startup, we were looking to achieve a product-market fit in the North American market. We hired Martal to do market research, business planning, and strategic analysis for our company.

What were your goals for this project?

Our goal was to achieve a product-market fit between our location-tracking services and the North American market.

SOLUTION

How did you select this vendor?

We were introduced to Martal through personal connections.

Describe the scope of their work in detail.

We partnered with Martal to mainly source early seed investment. Martal was tasked with creating a comprehensive business plan, consulting our team on the best strategy to take our product overseas, and scouting for potential leads and partners.

What was the team composition?

We worked with Vito personally, who was the head of all operations at the time. Vito oversaw all aspects of Indoorgo’s development, and was our main point of contact for negotiations with other business partners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started onboarding with Martal on January 2011, completing the process within 10 days.

How effective was the workflow between your team and theirs?

Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing tech.

What did you find most impressive about this company?

We were able to raise investment with the business and marketing collateral crafted by Martal’s team and get first feedback from industry users.

Are there any areas for improvement?

Martal has helped us grow as a company, and we attribute many of our successes to them. We do not have improvements to suggest as we are very satisfied with their service.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Development & Marketing for Computer Software Firm

"They have very good experience in market penetration."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2018 - Ongoing
Project summary: 

Martal Group works to obtain new business through ongoing marketing campaigns. After creating an ROI calculator, they've continued to nurture leads and create demos for prospective partners/customers.

The Reviewer
 
51-200 Employees
 
Israel
Orna Sadan
Director of Marketing & Sales, Incentives Solutions
 
Verified
The Review
Feedback summary: 

Their services have helped acquire new business partners. Martal Group has proven capable of quickly learning new products to market them in the tech world. They hold biweekly meetings to keep on track, discussing all lead opportunities.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director of Incentives Solutions. Incentives Solutions is a leading vendor of cloud based Sales Performance Management platform- JOOPY. JOOPY helps organizations to GROW their business, SIMPLIFY their commission operations processes and gain better CONTROL over their commission payments budget.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hire MARTAL group for business development in NA

What were your goals for this project?

Gainning new business partners and new customers

SOLUTION

How did you select this vendor?

We had a previous good working relations with MARTAL CEO

Describe the project in detail.

Project include:

  • Market and product learning by MARTAL group
  • ROI calculator creation
  • On-going:
    • Marketing campaigns
    • New leads nerturing
    • Demos and F2F meetings with customers and partners

What was the team composition?

MARTAL CEO andsales person

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

New business partners acquistion

How effective was the workflow between your team and theirs?

Very good and effective. Bi weekly conversations are scheduled between our team and MARTAL group. All open leads and opportunities are discussed

What did you find most impressive about this company?

MARTAL group is very flexible and has the expertsie to learn new products, markets, and technology domain. They have very good experience in market penetration.

Are there any areas for improvement?

We are very pleased from their work

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Advertising & Marketing Services for Emergency Services Company

"They have been transparent, amicable, and friendly."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2019 - Ongoing
Project summary: 

Martal Group supports sales processes through each step of the funnel. They source clients and engage with leads through personalized sales campaigns, including phone calls and emails. 

The Reviewer
 
1-10 Employees
 
Germany
Chief Marketing Officer, Emergency Services Company
 
Verified
The Review
Feedback summary: 

The vendor has produced positive performance metrics after one month. In addition to lead generation, Martal Group edits marketing material, defines a go-to-market strategy, and helps stakeholders find a product-market fit. They maintain professional, client-oriented communication. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Our company is a simple panic button and mobile messaging system that pinpoints the user´s location and send notifications for help. I am the current CMO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal for their lead generation services in the US. We are targeting hospitality and ride hailing markets and hired Martal´s fractional sales team to create initial prospects pipeline.

Within the first month Martal team created a new set of Marketing materials, sent over 2500 emails and sourced 6 potential clients who are interested to try our product.

What were your goals for this project?

Generating leads in the US, signing pilot deals with companies in North America across a variety of verticals.

SOLUTION

How did you select this vendor?

Investor recommendation.

Describe the scope of their work in detail.

Martal´s team helps to build our sales process and run it through every step of the sales funnel. Fractional VP´s send emails and call prospects to engage them through personalized sales campaigns.

What was the team composition?

  1. Fractional VP of Sales - Martal provided a Part-Time VP of Sales, enabling top-tier professional sales experience. VP Sales assists our team in product market fit, tweaking our marketing collateral, developing a go to market strategy that reaps results.
  2. Fractional Account Based Marketing Manager - fractional Account Based Marketing Manager engages our prospects via cold calls only and achieves results through personalized sales campaign cycles.
  3. Fractional Marketing Manager - Our fractional marketing manager researches our prospect behavior, develops decision maker profiles, monitors customer intent on a weekly basis and creates prospect lists.
RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Good performance within one month of signing our contract with Martal; the sales funnel was 2,500 emails sent, 190 opened, 40 prospects responded, 6 qualified leads, 2 demo calls professionally handled by the team.

How effective was the workflow between your team and theirs?

Very effective, professional, collaborative.

What did you find most impressive about this company?

Communication excellent, customer-oriented, and fun to work with, identified a lot with our product and company. They have been transparent, amicable, and friendly. Overall very professional and good vibes between us.

Are there any areas for improvement?

So far nothing to complain about.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Sales & Marketing Services for Manufacturing Startup

"Martal Group is a great match for people initiating marketing efforts, especially in the US region."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2018 - Ongoing
Project summary: 

Martal Group supports marketing efforts by initiating campaigns and finding relevant contacts. They focus primarily on the US market and help find meaningful leads within the desired audience.

The Reviewer
 
1-10 Employees
 
Israel
Director, Materials Manufacturing Company
 
Verified
The Review
Feedback summary: 

The engagement continues thanks to Martal Group’s support and ability to satisfy requirements, finding qualified leads and contacts. The collaboration benefits from their marketing expertise paired with technical insights. Customers can expect a dedicated partner, willing to learn and adapt.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a small startup and we work with nonmaterial-based products related to additive manufacturing. We aim to serve a wide range of technologies.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Martal Group?

We wanted to initiate our marketing efforts in the US and address specific audiences to earn more leads. We also wanted to gain joint projects with US-based companies.  

SOLUTION

What was the scope of their involvement?

Martal Group helps us with the processing and preparation of marketing tools geared toward US-based segments. After some time, we’ve focused our approach and their team supports our initiatives. They initiate the use of marketing tools and help start communication with relevant contacts.

What is the team composition?

We work directly with the owner of Martal Group and his sales manager.

How did you come to work with Martal Group?

We chose them based on their previous work experience.

How much have you invested with them?

We’ve spent between $60,000–$70,000

What is the status of this engagement?

We began working together in July 2018. With every new product we launch, their team provides ongoing support marketing it to the right audience.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure their success based on the number of leads that turn into contact with relevant people. We continue working with them because of the impact they’ve had.   

How did Martal Group perform from a project management standpoint?

Although they emphasize their direction, we have to collaborate on the approach we feel works best. Their expertise mixed well with our technical skills, so our discussions are productive.   

What did you find most impressive about them?

Martal Group is a great match for people initiating marketing efforts, especially in the US region. They’re good at following up and pushing the work forward. We like they’re proactive and helpful.

Are there any areas they could improve?

In the beginning, it wasn’t as easy for them to be flexible. We needed them to work from our perspective in the technical field, so we got them to understand our needs. Now that everything is clearer, they’re able to cope with the work very well.  

4.5
Overall Score We had specific expectations, so we weren't easy to work with but they did well with our niche needs.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Product-Market Fit Identification for Media Company

"Martal Group was very transparent about its processes."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2011 - Oct. 2012
Project summary: 

Martal Group presented services to sales representatives in the telecommunications industry with the aim of forging partnerships. 

The Reviewer
 
11-50 Employees
 
Israel
Tatyana Oleynikov
General Manager, Netscreens Inc.
 
Verified
The Review
Feedback summary: 

Partnerships quickly led to the achievement of a product-market fit, and the solution seamlessly launched in North America and Latin America. A professional team, Martal Group maintained regular communication with stakeholders. The vendor has a dedicated, thorough workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was the general manager at Netscreens Inc in 2012. The company is an over the top (OTT) platform for TV anywhere. I was the general manager in 2012.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Netscreens hired Martal Group to scout for a product-market fit in the North American and Latin American telecommunications industry.

What were your goals for this project?

We were aiming to have a product-market fit within a specific timeframe so we could ultimately go through with a product launch in North America and Latin America.

SOLUTION

How did you select this vendor?

We found Martal Group through a reference from a colleague.

Describe the scope of their work in detail.

Martal Group was responsible for finding various telecommunications channel partnerships in the North American market. These partnerships would lead up to a product-market fit in the industry.

What was the team composition?

They are a small, but versatile team. Vito (Founder, Martal Group) acted as an ambassador for our company in negotiations with potential partners. He was responsible for relaying any information between Martal Group and Netscreens Inc. The vendor also provided several dedicated sales reps, and they presented our services to leads in the telecommunications industry.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to achieve a product-market fit in a short period of time. Our platform was successfully launched in North America and Latin America with little-to-no hardships.

How effective was the workflow between your team and theirs?

Martal Group was very transparent about its processes. The workflow was seamless, and communication between our two teams was constant and professional.

What did you find most impressive about this company?

Vito was quite knowledgeable about our product, and he was committed to acquiring a full grasp of the concepts behind our technology. Results were achieved very quickly, and Martal Group informed us about every step of the process.

Are there any areas for improvement?

We had no unpleasant experiences with Martal Group.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Lead Generation for Software Firm

"Vito (Founder, Martal Group) and his team effectively communicate results with us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2019 - Ongoing
Project summary: 

Martal Group offers lead generation services to a location-based software company. The team provides shortlists for mailing campaigns and schedules demo calls with potential customers.

The Reviewer
 
11-50 Employees
 
Bamberg, Germany
Jan-Marc Raitz
Vice President of Sales & Partner Management, Favendo GmbH
 
Verified
The Review
Feedback summary: 

Martal Group engaged with a high volume of clients within a short period. Their straightforward communication and consistent availability have made for a seamless partnership. Customers can expect an accommodating and dedicated team.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Favendo offers real-time indoor location tracking for a multitude of industries. I am the current VP of Sales at Favendo.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Favendo hired Martal for their lead generation services. We were looking to expand our operations into the North American market.

What were your goals for this project?

We wanted to create deals with companies in North America to encourage the use of our navigation services across a variety of verticals.

SOLUTION

How did you select this vendor?

We found Martal through an investor referral.

Describe the scope of their work in detail.

Martal engages in lead generation cycles that consist of creating customized shortlists for mailing campaigns, monitoring engagement, and targeting engaged prospects with the end goal of scheduling a demo call. Martal also leads demo calls with potential leads that occasionally lead to us signing channel partnerships.

What was the team composition?

Martal has a dedicated sales development representative as well as a fractional VP of sales that use a variety of tools and strategies to facilitate lead conversion. The team is led by Vito (Founder, Martal Group), who is responsible for all operations in the company and was the point of contact for us. Vito personally deals with the sales cycle and sourcing contracts for Favendo.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Martal was able to source multiple clients for our business within a short timeframe. We saw good performance within two weeks of signing our contract with Martal. Within those first two weeks, Martal engaged 15 corporate clients, qualified 10 leads, and booked three discovery meetings that were professionally handled by Vito.

How effective was the workflow between your team and theirs?

Vito and his team effectively communicate results with us. Our fractional sales development representative is readily available for conversations with our team and prepared to tailor his services to our needs.

What did you find most impressive about this company?

We saw quick turnaround and tangible results within weeks of beginning to work with Martal. We are very satisfied with their performance and commend their dedication to familiarizing themselves with our technology.

Are there any areas for improvement?

I’ve found little-to-no areas for improvement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer