Martal Group

BACKGROUND

Introduce your business and what you do there.

I’m the VP of growth at clickworker, a crowdsourcing company. We have about 5 million affiliate workers around the world, predominantly working in resource data for technology companies in the AI and machine learning spaces. We do data training for large technology companies and startups equally. We also do a lot of e-commerce work, including store visits and product catalog tests for large manufacturers.

As for the company itself, we’re a mid-sized company with offices in the US and Europe. We combine our workers with a technology platform and a mobile app to gather data in a more economical way than they could achieve on their own.

OPPORTUNITY / CHALLENGE

WWhat challenge were you trying to address with Martal Group?

We needed a partner to get us qualified leads and help us shape our sales engagement effectively. We also needed help managing our larger customers.

SOLUTION

What was the scope of their involvement?

Martal Group helps us with lead generation and sales engagement. They use a multi-channel approach, leveraging emails, phone calls, and LinkedIn interactions to generate leads. Initially, we defined an ideal customer profile and provided Martal Group with some information about our business.

Creating the scripts and messaging has been a collaborative effort. In many ways, Martal Group is better than us at creating email scripts because they know the email structure better for how to craft the body and place the call-to-action effectively. They also create the scripts for the phone calls, and all their work is fine-tuned by us.

Obviously, Martal Group’s work includes managing lead generation campaigns for us. For these campaigns, we simply give them high-level specifications and some recommendations, and they go out and get us a combination of marketing-qualified leads and sales-qualified leads. Additionally, they help us hold meetings to have conversations with potential customers and try to close deals.

Martal Group is also proficient in other areas like Google ads because they do that kind of work for them and other clients. Still, those services are something we don’t need from them. We’re mainly focused on lead generation and sales engagement.

What is the team composition?

Around five teammates from Martal Group have been involved in the project in different areas like marketing, sales, and management, including Vito (Founder & Director).

How did you come to work with Martal Group?

We selected Martal Group due to a number of factors. Part of it was their location, another part was their reputation, and yet another part was the language. Vito speaks multiple languages, which was a great advantage for us.

What is the status of this engagement?

We’ve been working with Martal Group since around Q1 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been able to measure Martal Group’s work by using our ROI based on their performance and the number of leads we’ve obtained. Over time, we’ve seen a great ROI.

In terms of qualitative feedback, we’ve been able to use several other services and compare them with Martal Group’s. Every time, the quality of their work has exceeded the other organizations’. Due to those reasons, we’ve kept coming back to Martal Group.

How did Martal Group perform from a project management standpoint?

Martal Group’s project management has been excellent. They have a distributed model, so a lot of different resources specialize in project management and engagement. They have a very slick, well-oiled, and professional framework, so we’ve never had any problems with the deliverables.

We typically communicate with Martal Group via email, phone, and virtual meetings through Zoom and Microsoft Teams. At times, we’ve also communicated via instant messaging. The fact that they have multiple communication channels is appreciated.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Vito. He’s very experienced, professional, and spot-on overall.

What did you find most impressive about them?

Martal Group is very adept at learning the ins and outs of our business effectively, to the point that they’ve almost become experts in the early phases of selling and engaging with our customers. They seem to be very good at understanding our business and effectively engaging with people to lead them toward showing interest in our business.

Martal Group has also offered a high degree of consistency. They’re very hardworking and innovative, so they always tell us what has changed, what they’re doing differently, and what new approaches they’re trying. For example, they observe our competitors to see what they’re doing and what results they’re getting. Basically, they’re always changing and optimizing, which we’ve found very useful.

In summary, the fact that they provide an excellent ROI and the fact that they’re very innovative and forward-thinking are Martal Group’s two differentiating factors.

Are there any areas they could improve?

There’s nothing we would change about Martal Group. If anything, we would like to have more budget to expand their services and target different segments we currently don’t target.

Do you have any advice for potential customers?

You have to do your part as well. Spend time thinking and planning upfront the process and ask a lot of questions to get your requirements very clear. Many people assign all the responsibilities to the lead generation company without doing the preparation work they need to do.

Additionally, having weekly meetings with them is very effective for highlighting issues or changes. Constant and frequent communication is very important.

BACKGROUND

Please describe your company and position.

I am the Vice President, Customer Success and Growth of ConnectAndSell

Describe what your company does in a single sentence.

Leading provider in the Sales Technology category.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Our goal through this partnership is to expand product adoption to a broader range of businesses while optimizing the use of our industry leading Sales Acceleration solution in a way that boosts client retention.

SOLUTION

How did you find Martal Group?

• Online Search
• Other

Why did you select Martal Group over others?

High ratings

How many teammates from Martal Group were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked collaboratively with Martal Group to develop a more efficient conversation acceleration process for their sales executives across all client accounts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our partnership has contributed to our company’s growth and brand recognition. Additionally, by implementing our conversation acceleration platform, Martal Group has increased its call numbers and reached more potential clients for the companies they serve.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Because of Martal Group’s extensive lead generation knowledge, onboarding was quick and effective. Martal’s leadership team has created its own workflow for the sales executives that maximizes the effectiveness of our partnership. We have clear communication channels between our team and theirs, and value Martal’s responsiveness.

What was your primary form of communication with Martal Group?

Virtual Meeting

What did you find most impressive or unique about this company?

The knowledge and experience of Martal Group's sales team are what sets them apart. We were especially impressed by the swift adoption of our conversation acceleration platform into their well-structured lead gen processes.

Are there any areas for improvement or something Martal Group could have done differently?

Martal is a well-organized company with a strong set of leaders. We have yet to witness any areas in need of improvement.

BACKGROUND

Please describe your company and position.

I am the President of (a/an) Software

Describe what your company does in a single sentence.

An event ticketing and marketing platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Drive warm leads
• Expand our segment reach

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Pricing first our budget
• Great culture fit
• Good value for cost

What was the size of Martal Group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Martal to expand our prospecting reach and deliver warm & qualified leads to our sales team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• MQLs - General ICP Match
• SQLs - Ideal ICP Match
• Flipped Leads - Leads Interested in Demo

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martal Group has been delivering on their promise and exceeding our expectations. They are great to work with and quick to respond to our requests. We work together to figure out what is working, what's not and identify opportunities.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

We really like the weekly meetings. It helps keep everyone on the same page, remain focused and iterate to get the best results.

Are there any areas for improvement or something Martal Group could have done differently?

Not at this time. Our industry is just hard to find prospects because the ICP isn't as clear as other industries. It's also very difficult to find the decision makers within the organizations. Despite these challenges, Martal has delivered meaningful results.

BACKGROUND

Please describe your company and position.

I am the VP - Growth Marketing of (a/an) Information technology

Describe what your company does in a single sentence.

We are a Saas-based Email validation and verification service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Sales Pipeline Enhancement
• ROI

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Pricing first our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Our funnel is flowing at full speed, thanks to Martal. We had some success on our own, but our sales cycle lasted six to nine months. Prospecting for clients was our team's biggest hurdle. Since Martal started scheduling appointments for our BDRs, we’ve closed more deals. We’re adding an additional sales executive so we can scale faster. Martal Group has been integral in expanding our client base into the US.

While we had already established some solid, long-term relationships in the EMEA, we struggled to gain traction in North America. Over the past three months, our funnel has grown exponentially. We are really excited about the opportunities in our pipeline.

Honestly, I had worked with other lead generation firms before that had promised the world but came back empty-handed. I am happy to say that with Martal Group, things have been much different. All the reps have experience in tech sales and know the buyer personas inside and out, which has been a game changer. We had meetings booked on our calendars in less than a month of campaigning. If these results continue, I fully expect to carry on a long-term partnership with Martal. Martal wasn’t what I expected.

Usually, with these lead gen agencies, you get a lot of unqualified leads that just don’t make sense. It’s a frustrating waste of time. That being said, Martal delivered on its promises. We are blown away by the team’s professionalism and industry knowledge. We’ve learned a lot about our target market and how to position our brand. The opportunities they have generated are perfect fits. We couldn’t be happier!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• High Quality Sales Pipeline
• Qualified Sales Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We are very happy working with Martal team as they understand our requirements and the restrict delivery time with our growing demands.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Honestly, I had worked with other lead generation firms before that had promised the world but came back empty-handed. I am happy to say that with Martal Group, things have been much different. All the reps have experience in tech sales and know the buyer personas inside and out, which has been a game changer. We had meetings booked on our calendars in less than a month of campaigning. If these results continue, I fully expect to carry on a long-term partnership with Martal.

Are there any areas for improvement or something Martal Group could have done differently?

Nothing at the moment

BACKGROUND

Please describe your company and position.

I am the Senior Sales Executive of Sumadi

Describe what your company does in a single sentence.

SUMADI provides secure automated proctoring for online assessments through AI-powered facial and typing pattern recognition, authentication and browser tracking solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Lead generation
• Appointment booking
• Delivering outbound email outreach, Linkedin follow ups and qualification calls

SOLUTION

How did you find Martal Group?

Referral

Why did you select Martal Group over others?

• High ratings
• Pricing first our budget
• Good value for cost

What was the size of Martal Group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

During the onboarding period that was completed within 10 business days, Martal developed a learning and strategic plan and finalized marketing collateral. They delivered the following:

• Developed pre-qualified leads list - up to few thousands per month
• Created messaging templates for Email and Linkedin multi sequence campaigns
• Delivered outbound email outreach, Linkedin follow ups and qualification calls
• Individually personalized outreach (Account Based Marketing), when applicable
• Conversion tracking & KPI analytics
• Appointment booking

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• SQLs
• MQLs
• Open Rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martal's team is knowledgeable and skilled, and they have always been proactive in identifying and addressing potential issues before they can escalate. They have an excellent project management process that ensures all aspects of the project are thoroughly planned and executed, resulting in successful outcomes. What impressed me the most about Martal is their commitment to customer satisfaction.

They were always available to answer any of our questions and provide guidance whenever we needed it. They were also receptive to feedback and made adjustments to their approach to ensure that our needs were met.

What was your primary form of communication with Martal Group?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me the most about Martal is their commitment to customer satisfaction. Their commitment to delivering a high-quality service and responding to customer needs in a timely manner is truly remarkable.

Are there any areas for improvement or something Martal Group could have done differently?

No. They have been great to work with and have successfully met our objectives.

BACKGROUND

Please describe your company and position.

I am the Founder of VeryInk

Describe what your company does in a single sentence.

VeryInk is a content writing agency that helps growing B2B companies and entrepreneurs connect with their ideal customers through blogging.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Outbound Lead Generation and Cold Outreach
• Cold outreach

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Martal Group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A content writing agency hired Martal Group to help it launch effective lead generation and outbound marketing campaigns. They provided an experienced team of SDRs that handled everything from prospecting and cold outreach to appointment setting with key decision makers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of leads generated
• Average cost per lead
• Customer retention rate
• Customer lifetime value

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Martal Group over-delivered as they offered us a highly-committed team that treated our business as theirs. Their SDRs have unmatched communication skills and were always on time to deliver performance reports and updates.

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

What we appreciated the most when working with Martal Group is the transparency they showed from day one. They were upfront about what they could deliver and the challenges that might keep our agency from growing. We valued that a lot — especially considering the negative experiences we've had with other competitors.

Are there any areas for improvement or something Martal Group could have done differently?

We haven’t had any negative experiences working with Martal Group.

BACKGROUND

Please describe your company and position.

I am an executive at eatNgage

Describe what your company does in a single sentence.

eatNgage is the only real-time online incentive platform allowing sales and marketing people to boost online meeting participation and engagement

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Demand generation
• Email campaign
• Appointment Schedulling

SOLUTION

How did you find Martal Group?

• Online Search
• Referral

Why did you select Martal Group over others?

• High ratings
• Pricing first our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Martal Group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

If you’re in technology sales, then Martal Group is by far one of the best lead generation companies out there. From our first meeting, the team proved they clearly understood our offer and target audience. They had experience selling similar products, which made our lives a lot easier. All our meetings are with highly-qualified leads who are truly engaged and interested in what we offer. B2B tech sales are complex, but with Martal, it’s been a breeze.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of meetings
• Quality of meetings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quickly understood our product offering and were able to deliver the message greatly

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Execution is in line with what is being conveyed when the presented their services and capabilities

Are there any areas for improvement or something Martal Group could have done differently?

Keep up with their great job!

BACKGROUND

Please describe your company and your position there.

I'm the managing director for an information technology company. We provide data management services to other businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal is helping our company build our initial lead generation pipeline and establish a web presence. We’re an early-stage, highly-focused technical startup, and Martal allows us to develop our business without spending the time, effort, and money on dedicated headcount as we ramp up. They’re filling a competency need that we don’t have internally. They’re also helping us clarify our market positioning and bring conversations to the table.

SOLUTION

How did you select this vendor?

We did some initial research and narrowed our search down to 5 companies. Of those 5, we completed interviews with 4 and narrowed it down to Martal and one other. We chose Martal over their competitors for two key reasons:

1. as our company grows, Martal can provide additional assistance in the sales pipeline beyond connecting us to leads. This assistance was hugely important to us as a company because our internal team is very specialized, and this option allows us to remain lean and focused on our core mission.
2. They don’t just send emails - they use a combination of emails, LinkedIn, and phone calls. This combination sets them apart from the other providers.

Describe the scope of their work in detail.

We began with a web presence review several weeks before outbound marketing began. During this time, we received feedback that would help improve the success of our campaign with Martal. We answered a detailed questionnaire and reviewed initial outbound email marketing copy prior to the beginning of the campaign. During the campaign, which is ongoing, we meet once weekly and review leads, email open rates, and LinkedIn connections.

We plan to engage Martal for the Tier 2 offering, in which a Martal rep assists with the sales process after the initial consultation, but haven't pulled the trigger on that yet.

What was the team composition?

We have a campaign manager and two additional people dedicated to managing communication with potential leads. We also have an email deliverability export. The campaign manager sits on the weekly calls and provides general guidance, helps us with web presence, and helps us incorporate feedback and manage positioning during the campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had our first qualified lead call within 3 weeks of the start of the campaign after a year of network-only growth. We've also made significant improvements to our general web presence as a result of the feedback that Martal's team has given us even without engaging them directly on dedicated help to build our web presence.

We see that we're starting to get additional traffic to our website driven by this campaign, and we see leads moving through the funnel. We've never had this before, so we're very excited about the progress Martal has helped us make in such a short time!

How effective was the workflow between your team and theirs?

We have a dedicated weekly virtual meeting (via Google Meet), and communicate via Slack, email, and through shared Google docs. Slack and (virtual) face-to-face seem to be the most effective ways to communicate, with email being effective most of the time, and Google docs not being an effective workflow between our teams.

What did you find most impressive about this company?

The completeness of their offering and the experience that our project lead brings has been beyond my expectations. Martal has been more professional and deliberate in this process than I was expecting.

Is there any area for improvement or anything that could have been done differently?

Responsiveness via Google docs comments could be better. We haven't worked through how to manage feedback to email copy in an highly-effective way yet.

BACKGROUND

Please describe your company and your position there.

Our company is the World's Leading Business Brokerage for the Digital, Technology & Internet Sectors in the SMB and Lower Middle Markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Our company provides a Full Service Approach to Sell-Side Representation in the Digital, Technology & Internet Sectors. We partnered with Martal Group to bring in more qualified leads and set appointments for our sales teams to engage.

SOLUTION

How did you select this vendor?

During the first week of our project, the sales team at Martal Group took time to get to know our business and ideal clients. The sales executives created email and LinkedIn campaigns to start sending out to a lead list they curated based on our criteria. After the campaigns launched, the Martal team kept us up-to-date on progress once a week and notified our internal team of upcoming sale appointments.

Describe the scope of their work in detail.

During the first week of our project, the sales team at Martal Group took time to get to know our business and ideal clients. The sales executives created email and LinkedIn campaigns to start sending out to a lead list they curated based on our criteria. After the campaigns launched, the Martal team kept us up-to-date on progress once a week and notified our internal team of upcoming sale appointments.

What was the team composition?

The Martal team we work with includes three people that assist our sales department. Tiffany is the operations manager who supervises and analysis the progress of our campaigns. David and Bill are the sales executives that work closely with us to hand off opportunities.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve been working with Martal since the end of March. It’s been about a year and a half since they started campaigning. So far, we have received numerous prospects that have set appointments as well as 100 market-qualified leads.

How effective was the workflow between your team and theirs?

Every week we meet with the Martal team to discuss the previous week’s activities. David and Bill are quick to let us know when we have sales-qualified leads ready for an appointment. Overall, the workflow is well-organized.

What did you find most impressive about this company?

We are impressed with the quality and quantity of opportunities Martal Group has been able to generate for us for the past year.

Is there any area for improvement or anything that could have been done differently?

No suggestions at this time.

BACKGROUND

Please describe your company and your position there.

I'm the operations manager of an automotive google marketing company. We help dealerships generate leads via google marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group, and what were your goals??

We hired Martal Group to reach out to dealerships in the US and find prospects interested in joining our contact list or scheduling a zoom appointment with our sales team.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected them based on the fact that they offered the service of outbound sales. We needed more sales meetings and were swayed by their reviews.

Describe the project in detail and walk through their service package, including any calling tools used.

They obtained lists of leads and reached out to them using a combination of cold email, LinkedIn messages and phone calls. They used google sheets to present weekly results (contacts they had spoken to, MQLs and SQLs generated). They communicated with us via watsapp. We had a shared google drive.

Who did you work with and what was the feedback process like?

We have an account manager who oversaw a 2 person fractional sales team in the US. Eventually a 3rd person was added free of charge. We had weekly meetings to review results and touch base.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

While we didn't get any clients and only got a handful of meetings, we were able to learn about the objections and key decision makers in our target market.

Describe their project management style, including communication tools and timeliness.

Weekly google sheet review, watsapp and email communication.

What did you find most impressive or unique about this company?

We're impressed with how consistent and organized the weekly meetings are.

Are there any areas for improvement or something they could have done differently?

Incorporate our feedback regarding changes in copy and messaging more quickly. Sometimes it was not incorporated.