B2B sales partner servicing tech companies

BRONZE VERIFIED

Martal Group is a top lead generation & sales agency servicing B2B tech companies. We enhance your in-house sales team with top Sales Executives on demand, catering lead generation and sales services across 50+ verticals.

Our team specializes in creating leads for SaaS, IT services and IOT vendors who cater enterprise software, location-based services, search relevance, data annotation, video analytics, consumer insights, sales performance management, cloud backup, fleet management, AI powered applications and other products.

 
$5,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2009
Show all +
Oakville, Canada
headquarters
other locations
  • 100 Pine St #1250
    San Francisco, CA 94111
    United States

Portfolio

Key clients: 

Fullscreen, Jedox, Clickworker, Quaenet, Certainty Software, Incentives Solutions, Umbo AI, Spinbackup, Favendo, Secufy, Joopy, Incentives Solutions, Weezmo, Kipod, VoiceOpps 

Lead generation and Sales for SaaS SPM platform Image

Lead generation and Sales for SaaS SPM platform

Incentives Solutions develops and delivers comprehensive sales performance measurement and incentive pay enabling systems that increase employee motivation and output, while significantly decreasing administrative inefficiencies and IT costs associated with compensation and incentive payouts. 

Incentives employed Martal’s lead generation and account management services as part of our strategy to expand into North

America.

 

Martal team have created a customized marketing campaign cycle in which their reps would reach out to a generated list of prospects via email campaigns and cold-calls, monitor engagement, and approach interested leads. Said leads would then be directed to a demo call led by a member of Martal’s team. After an initial call, interested leads proceed to sign a contract.  Their team was also tasked with creating various marketing materials including presentations, white-papers, and blog articles.

Lead Generation and Sales - Microtasking marketplace Image

Lead Generation and Sales - Microtasking marketplace

Martal is servicing Clickworker for over 5 years now, we have created > 150,000 qualified leads and generated over 1.2M$ in annual revenue. 

Lead Generation for SaaS data protection platform Image

Lead Generation for SaaS data protection platform

Spinbackup is a cloud cybersecurity and cloud-to-cloud backup solutions provider for SaaS data, and a vendor in the emerging API-based CASB (cloud access security broker) space. 

Spinbackup hired Martal Group to grow and diversify our growing list of clients by using lead generation solutions. 

 

Martal provided Spin sales representatives and a VP of sales and essentially acted as an on-demand sales

partner. The team was responsible for gathering lists of contacts in industries that our team found desirable, creating outreach campaigns, and leading demo-calls with interested leads. 
Lead generation for Enterprise Video Security Company Image

Lead generation for Enterprise Video Security Company

Our sales team had the goal of sourcing clientele across various verticals for Umbo suite of video security products and widening our operations across the USA. Martal provided sales executives that were personally assigned to our team. They were responsible for creating industry-tailored lists of potential prospects, creating and sending outreach campaigns after which interested leads would be flipped to our in-house sales

team for conversion. Martal also created customized blog posts to boost inbound foot traffic.

We started onboarding on June 12th, completing the process within 10 days. Within the first months of campaigning, Martal managed to qualify over 70 leads and secure 7 introductory demos.

Outbound Lead Generation services - Fullscreen Image

Outbound Lead Generation services - Fullscreen

Fullscreen Inc, Social Media Brand Management Service vendor, was using Martal Ter 1 service to create leads funnel, qualify them and book appointments.

Outbound lead generation - Jedox Image

Outbound lead generation - Jedox

Jedox Inc is a SaaS financial planning software vendor, using Martal Ter 1 service to create leads funnel, qualify them and book appointments.

lead generation Image

lead generation

Martal is your on-demand sales partner, servicing B2B tech companies; we provide managed services for outbound sales. Our fractional sales executives, market research analysts and account managers will help your team in sourcing deals, pitching prospects and winning new business. Our sales executives are sourced to fill your sales teams’ calendar with new opportunities, accelerate your growth and fill gaps in your process. We

build weekly prospect lists enriched by buyers’ intent data. We target decision makers using multiple touch points - email marketing, linkedin messaging and cold calls.

Reviews

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Lead Generation & Drip Campaigns for Fitness Product

"Martal Group's sales team had great communicators."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Aug. 2020
Project summary: 

Martal Group tested the US market's receptiveness to a B2B fitness product. To support lead generation efforts, they wrote copy for drip campaigns, adapted existing marketing materials, and built contact lists.

The Reviewer
 
201-500 Employees
 
Bangalore, India
Strategic Partnerships Manager, Personal Training App
 
Verified
The Review
Feedback summary: 

By the end of the first month, Martal Group's campaigns had a 44% open rate, resulting in 64 qualified leads and 11 booked discovery calls. The team was able to consult on the sales process thanks to their deep knowledge of lead generation.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Curefit is an online personal training and fitness app, I am the Strategic Partnerships manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We signed a contract with Martal Group to test the US market receptiveness to our B2B product.

What were your goals for this project?

Our team was looking into a product market fit and the goal was to create initial traction in the fitness center market. We needed a partner capable of creating custom lead generation campaigns

SOLUTION

How did you select Martal Group?

We found Martal through an online vendor evaluation.

Describe the scope of their work in detail.

Martal team assisted us with campaign copyrighting, marketing materials adaptation and drip campaign workflow setup. A team of two experienced American sales reps were creating lists of contacts (based on the target ICP), launching cold outreach sequences, and booking discovery and demo-calls with qualified prospects.

What was the team composition?

Martal team assigned to the project had two sales executives and a sales operation manager, who set KPIs and sent reports.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Onboarding started on June 29th, and we have launched our first campaigns within the first 10 business days. Campaign open rates were up to 44%, within the first month Martal have created 64 market qualified leads and booked 11 discovery calls.

How effective was the workflow between your team and theirs?

Martal Group's sales team had great communicators, successfully using consultative sales approach.

What did you find most impressive about this company?

Quick ramp up and deep knowledge of the lead generation process.

Are there any areas for improvement?

we have nothing to suggest

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Lead Gen for P2P Micro Contracts Business

"Martal Group knows what they’re doing."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2020 - Ongoing
Project summary: 

Martal Group started by identifying the ideal target market, and they now manage lead generation efforts. They help to craft messaging that will be used to target the desired industries and segments.

The Reviewer
 
1-10 Employees
 
Washington, DC
Eric Hassman
COO, Valued Acts
 
Verified
The Review
Feedback summary: 

Martal Group’s detail-oriented nature, strong listening skills, and agile approach have made for an enjoyable and successful partnership thus far. They take feedback and adapt accordingly while maintaining a good level of professionalism. Their knowledge, creativity, and intelligence are valuable.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Valued Acts, a new, social network based on peer-to-peer micro contracts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Martal Group?

We were looking to expand our markets and find customers that would find value in our offering.

SOLUTION

What was the scope of their involvement?

Martal Group does lead generation. They identified our market, and now help us target our ideal customers. The team also helped us with the messaging for our contacts and to decide on which industries and segments to go after.

What is the team composition?

We’ve worked with four teammates, including Vito (Founder), Brennan (Fractional VP of Sales), Cesar (VP of Strategic Sales), and David (Sales Consultant).

How did you come to work with Martal Group?

After doing a lot of research online, we interviewed 10 firms and Martal Group came out on top because of their size, attention, skill, and reach.

How much have you invested with them?

So far, we’ve spent $35,000.

What is the status of this engagement?

We began working with them in March 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Martal Group does a good job in terms of attention to detail. They listen well, and they’re smart and agile. The team also adapts to feedback from us and potential clients, and they also have a high level of professionalism. We’ve been very impressed.

How did Martal Group perform from a project management standpoint?

Their communication is very good, and they have the right cadence and detail in their communication. 

What did you find most impressive about them?

Martal Group knows what they’re doing. Their level of expertise and interest in making the project successful makes them a pleasure to work with. They’re smart and creative, and I enjoy our interactions.

Are there any areas they could improve?

No, not that I can think of. The team laid out what they thought should be done and executed it very well.

Do you have any advice for potential customers?

The outcome is directly related to the amount of input, energy, time, and focus that you give. Spend sufficient time and energy upfront with them. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Sales Opportunities for Digital Supply Chain

"Martal's team technology experience was instrumental for explaining our services to prospects."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Dec. 2020
Project summary: 

A digital supply chain partnered with Martal Group to create sales channels in the US and Canada. The goal was to create new opportunities with enterprise clients.

The Reviewer
 
11-50 Employees
 
Mississauga, Canada
Neel Sharma
Co-Founder, SPICE Technology Group, Inc.
 
Verified
The Review
Feedback summary: 

Since Martal Group joined the team, the company has received over 180 MQL's. The team had a regular weekly catch-up with the company and there were no hang-ups in terms of project management.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

SPICE digitizes supply chains using cloud solutions and IT services. I am the company co-founder and head of product management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Spice’s Cloud Supply Chain Data Network is used by over 7,500 organisations to connect with their trading partners to exchange forecasts, orders, invoices and a lot more. Spice contracted Martal Group sales team to create outbound direct sales channels in US and Canada.

What were your goals for this project?

Spice team was interested to create new sales opportunities with enterprise clients.

SOLUTION

How did you select Martal Group?

We have discovered Martal Group via a referral by a partner.

Describe the scope of their work in detail.

Martal sales team members were engaged in prospect research, cold email campaigning and cold-calling, facilitating lead qualification and warm introductions.

The project consisted of a few stages in which Martal team created segmented lists of potential prospects and created outbound campaigns. Qualified prospects were introduced to the inhouse sales team to book a demo sessions.

What was the team composition?

Initially, we were assigned a team of three team members, two client facing roles and Sales Operations Manager. After three months we have increased the team size and added another sales executive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received over 180 MQLs in three months and we were engaged in 9 meaningful conversation so far.

How effective was the workflow between your team and theirs?

We had a weekly call and our workflow had no snags, we were in contact with the team as needed.

What did you find most impressive about this company?

Martal's team technology experience was instrumental for explaining our services to prospects. We were able to engage enterprise level clients.

Are there any areas for improvement?

Higher conversion rates could be achieved, and we have decided to hire an additional team member to increase that.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Lead Generation for Video Streaming Company

"The communication between teams was pretty effective."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Oct. 2015
Project summary: 

Martal Group provided lead generation services for a video streaming company. The team was responsible for sourcing and evaluating partnerships with tech companies.

The Reviewer
 
201-500 Employees
 
Toronto, Canada
Dennis Perov
Principal Media Solution Architect, QuickPlay Media
 
Verified
The Review
Feedback summary: 

The engagement helped introduce the client to new partnerships, which in turn led to some pilots. Martal Group provides reliable services in a timely manner, collaborating successfully with the internal team. They are driven and detail-oriented.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was a media systems architect, working closely with Product Management and Technology strategy manager at QuickPlay Media Inc (later part of AT&T)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal team assisted QuickPlay Media with sourcing and evaluating partnerships with tech companies who had synergies with QuickPlay Media business.

What were your goals for this project?

The goal of the project was to be introduced to startup companies, evaluate their product and book discovery calls with the product team.

SOLUTION

How did you select Martal Group?

Martal was introduced by a friend

Describe the scope of their work in detail.

We were in the video streaming business and were interested in reviewing OTT companies and set top box solutions, companies that qualified for pilots were shortlisted.

What was the team composition?

We worked directly with the head of Martal group.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were introduced to a few companies and proceeded with pilots.

How effective was the workflow between your team and theirs?

We were on weekly calls and had a daily email exchange. The communication between teams was pretty effective.

What did you find most impressive about this company?

Martal had good connections to OTT companies and were able to promptly vet and introduce us to selected providers.

Are there any areas for improvement?

no

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Lead Generation for Health Data Firm

"Martal Group understood exactly what we were trying to accomplish, and they worked hard to help us get there."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Apr. 2020
Project summary: 

Managing lead generation efforts, Martal Group carried out a mass email campaign and conducted follow-up calls. After discovering leads, they passed them on to the internal sales team. 

The Reviewer
 
1-10 Employees
 
Boston, Massachusetts
VP of Business Development, Owlytics
 
Verified
The Review
Feedback summary: 

Martal Group led a fruitful campaign that resulted in the acquisition of many leads, and they did a good job of understanding the industry. Not only did the team communicate well with the members of the business, but they also articulated the desired message to the clients very well.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of business analytics for Owlytics. We use wearables to do health monitoring for seniors, including detecting falls and the risk of falling.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Martal Group?

We were looking for a vendor to do lead generation work.

SOLUTION

What was the scope of their involvement?

Martal Group did a mass email campaign and follow-up calls. They identified the leads and transferred them over to our sales team.

What is the team composition?

We initially spoke to the CEO, and we worked with a team of three people including a project manager.

How did you come to work with Martal Group?

Martal Group was referred to us by a colleague. Even though we spoke with a few other companies, they were the best team for us.

How much have you invested with them?

We spent $10,000.

What is the status of this engagement?

We worked together for roughly two months, from March–April 2020. We will resume our engagement once the COVID-19 situation has passed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We received a large number of leads from them. It was a very successful campaign, and we are still following up with a lot of the leads. We were happy with their ability to take and understand a new industry and ramp it up quickly.

How did Martal Group perform from a project management standpoint?

It went very well. They helped us articulate the message for our market. We communicated via phone, email, and WhatsApp. 

What did you find most impressive about them?

The team performed and communicated very well with us and the customers. Martal Group understood exactly what we were trying to accomplish, and they worked hard to help us get there.

Are there any areas they could improve?

It would’ve been good if they had learned the industry and the technology faster to answer customer’s questions. That is our fault, as much as theirs.

Do you have any advice for potential customers?

Make sure the team is the right fit for you. If not, talk to management to make adjustments. Spend time educating them on your specific solution and market technology.

5.0
Overall Score It was a good collaboration, and we plan to continue working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Lead Generation Service for EPM Solution Provider

“They come up with their own suggestions in how to target the right audience.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2019 - Ongoing
Project summary: 

Martal Group provides lead generation services for an EPM solution provider. Based on a target audience, they’ve performed outreach, created sequences, and collaborated on content.

The Reviewer
 
201-500 Employees
 
Boston, Massachusetts
Sharon Langer
Marketing Director, Jedox
 
Verified
The Review
Feedback summary: 

Martal Group has successfully generated quality leads. They collaborate well with the internal team and have developed a strong partnership. They provide weekly reports and have reacted quickly to changing needs. The team stands out for their proactivity and professionalism.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for Jedox, which is a global provider of EPM/CPM solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Martal Group?

We were looking for a third-party lead generation company to drive our growth.

SOLUTION

What was the scope of their involvement?

They basically did prospecting for us. We worked together and shared parameters of what our target audience is. Then we worked to create outreach sequences. Then they did reach out on our behalf.

What is the team composition?

We have two dedicated people working on our account, and we also have a project manager. At the beginning, the owner was very involved and receptive, If we have any questions or ideas, their whole team is very engaged.

How did you come to work with Martal Group?

They were recommended to one of our colleagues. We explored several different options and I had calls with other vendors, but I liked what Martal Group showed me.

What is the status of this engagement?

We started working together in November 2019 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I can see how many leads they’ve been able to create for us, and even the quality of these leads are fantastic. While some don’t go anywhere, many are actual opportunities.

How did Martal Group perform from a project management standpoint?

They’re great. We get weekly reports on their performance. We always talk about what can be done from their side, what can be done from our side, and how we can optimize content. We have a very good ongoing conversation about what can be done, new angles to promote, pricing, and outreach.

Especially since COVID-19, and things have changed a lot, we need to be agile. They’ve been very responsive and they collaborate with us. Given what’s going on, I like their culture.

What did you find most impressive about them?

I’ve worked with other providers before, and Martal Group understands what we do much better. The other teams we worked with weren’t nearly as experienced. The Martal Group listens more. They don’t go through the motions or work automatically. They come up with their own suggestions in how to target the right audience. They’re the most proactive team I’ve worked with.

Are there any areas they could improve?

At this point, no.

Do you have any advice for potential customers?

The advice I’ve given to friends I’ve referred Martal Group to is to make sure you communicate with your account managers. They understand the basics of your business and are a great resource.

We work so well with them because they don’t compete with my team, they’re part of our internal team. It’s collaborative, and that’s why it has been so successful.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Sales & Lead Generation for IoT Solutions

"It’s very clear that Martal Group has the right personnel with the right skills."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2019 - Ongoing
Project summary: 

Martal Group manages sales and lead generation efforts, working on email and social media campaigns in order to sell the business' products.

The Reviewer
 
1-10 Employees
 
Oakville, Canada
Mike Beshay
Director of Network Development, QuaeNet
 
Verified
The Review
Feedback summary: 

Martal Group's efforts have led to a strong sales pipeline with more than 100 leads who are interested in the business' products, as well as the closing of a few deals. Additionally, the team is made up of a group of talented individuals.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

QuaeNet is a company of private equity and we work in the IoT industry in the IT and telecom markets. We offer an IoT solution to small, medium, and large enterprises. I work as a director of the network operations for the company in the technical field.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Martal Group?

We saw that the market in the US was quite big and the IoT industry had been booming for the last two years. It is still booming compared to the Canadian market, so we were looking for a company to help us to start selling our products in the US.

SOLUTION

What was the scope of their involvement?

Martal Group does online campaigns, specifically email and social media. They are trying to sell the product and also trying to generate new leads until we sign the contract with the customer, and then we take over everything.

What is the team composition?

We have been working mostly with one person. We also communicate with the salesperson the head of management.

How did you come to work with Martal Group?

My manager found Martal Group online or through his connections. We then had some meetings with the team and signed a contract.

How much have you invested in them?

We spend about $5,000 per month.

What is the status of this engagement?

We started working with them in October 2019, and we are still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a very good sales pipeline now, and we have started to measure whether we have enough opportunities. We measure this every week and look at the numbers every month to see if this pipeline is increasing and if we have enough opportunities or not. 

We have a very good pipeline and more than 130 leads, the majority of which are customers who want to know more about our products. Additionally, we have closed a few deals so far, but we are happy because we see big potential in the US market as long as we have this big sales pipeline.

How did Martal Group perform from a project management standpoint?

We communicate directly with the salesperson during the week via email. We also have a weekly review call on Thursdays with the salesperson, her manager, and sometimes one of the senior managers.

What did you find most impressive about them?

We haven’t dealt with other companies in the past but compared to what we saw in the Canadian market, it’s very clear that Martal Group has the right personnel with the right skills.

Are there any areas they could improve?

No, I don’t have any suggestions.

Do you have any advice for potential customers?

You have to be very prepared, and you have to describe your products to them very clearly. A technical company like ours that is selling technical solutions had to prepare our presentations and prepare the person on what they were going to sell. Give Martal Group the chance to digest this kind of solution. Answer their questions so that they can be ready to start selling with confidence.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Lead Generation & Outreach for IoT Management Firm

"Their high-quality prospecting and great database of contacts really helped us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Jan. 2019
Project summary: 

Martal Group provided lead generation services for an enterprise mobility management company. The team helped with outreach and the process of prospecting and qualifying new tech vendors.

The Reviewer
 
1,001-5,000 Employees
 
Toronto, Canada
Dmitry Shesterin
VP Program Management, Soti
 
Verified
The Review
Feedback summary: 

The engagement met the expectations of the internal team. Martal Group establishes an effective workflow through communication and collaboration. The team is helpful, attentive, and easy to work with.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Soti is a global leader in enterprise mobility management, creating innovative solutions that reduce the cost and complexity of business-critical mobility and IoT. At the time we’ve partnered with Martal I served as Director of Product Delivery at Soti.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Businesses rely on Soti to secure, manage and support their mobile operations. SOTI is constantly innovating and has a strong commitment to R&D to deliver cutting edge new business mobility solutions. To ensure our leading market position we monitor products and solutions developed by complementary startups. We partnered with Martal to increase our outreach efforts to prospective startup companies.

What were your goals for this project?

We partnered with Martal to scout startups, create a pipeline and shortlist selected vendors to present their products to Soti acquisition and corporate development team.

SOLUTION

How did you select this vendor?

We have looked at several companies and Martal impressed us with the breadth of their reach.

Describe the scope of their work in detail.

In partnership with Martal we created the process of prospecting and qualifying new tech vendors.

What was the team composition?

One scouter

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were introduced to several companies that matched our ideal profile, Martal took care of the prescreening and qualification.

How effective was the workflow between your team and theirs?

We had a good interaction that was managed via calls and emails.

What did you find most impressive about this company?

Their high-quality prospecting and great database of contacts really helped us.

Are there any areas for improvement?

Not that I remember.

5.0
Overall Score A+ partner for scouting
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Strategy for Robotic Surgery Startup

"We were very happy with how quickly the Martal Group was able to grasp the technological concepts behind our products."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2011 - Jan. 2012
Project summary: 

Martal Group developed a commercialization strategy for robotic surgery tech. They developed a product-market fit, created an actionable plan, and drove market interest.  

The Reviewer
 
11-50 Employees
 
Ariel, Israel
Igal Sokolov, MBA
COO, Ariel R&D
 
Verified
The Review
Feedback summary: 

The project helped secure investment funding. Martal Group has a small but effective team/ They communicated quickly, ensuring a smooth workflow. They’re experienced and particularly knowledgeable about technological industries.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Memic delivers seamless robotic surgery that enables easier, less invasive and more cost-effective procedures. I was the COO of Ariel R&D company, the founder of Memic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We wanted to use Martal’s expertise and services to commercialize our early-stage robotic surgery tech.

What were your goals for this project?

We hired Martal group to accelerate our company formation and growth process, with the end-goal of finding a product-market fit in the North American healthcare industry.

SOLUTION

How did you select this vendor?

We were introduced to Martal through technology transfer office.

Describe the scope of their work in detail.

The project consisted of multiple deliverables from Martal Group team, including a product-market fit, an actionable business plan, and measurable interest in our product from the American healthcare industry (scouting for potential leads and partners). Martal also assisted in sourcing company's seed investment and identify potential market applications.

What was the team composition?

Martal's team acted as project commercialization lead and worked closely with our team throughout the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with how quickly the Martal Group was able to grasp the technological concepts behind our products. We were able to secure seed investment and hire executives team, following Martal’s commercialization project completion.

How effective was the workflow between your team and theirs?

The team was small, but effective, which helped speed communications and improve workflow with potential partners and investors.

What did you find most impressive about this company?

Martal has proven experience representing various technologies from most industries, including ours. We were very happy with how quickly Martal team was able to grasp the technological concepts

Are there any areas for improvement?

We were left satisfied with every element of Martal’s service.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Assessment & Strategy for Energy Company

"...it helped us to take the company to the next stage of product commercialization."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2008 - Jan. 2011
Project summary: 

Martal Group reviewed a product's R&D plan and conducted market research, ultimately creating a go-to-market strategy. This included providing an assessment of the potential market size.

The Reviewer
 
1-10 Employees
 
Ramat-Gan, Israel
Arieh Meitav
CEO & CTO, ETV Energy Ltd
 
Verified
The Review
Feedback summary: 

The team crafted an effective strategic plan. Their workflow was complimented by smooth communication and the quick completion of tasks. Stakeholders appreciated their investment in the project. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

ETV Energy Ltd is a developer of advanced battery cells based on company-developed proprietary high voltage (4.7 volt) electrochemistry. I was the company CTO from 2008 till 2011.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal was instrumental in reviewing the product R&D plan, articulating the product positioning, creating market segments and evaluating the potential.

What were your goals for this project?

We needed help with market research and business strategy assessment, before approaching the market with our product

SOLUTION

How did you select this vendor?

We were introduced to Martal through the company founder.

Describe the scope of their work in detail.

ETV Motors was in process of business strategy planning, following the fundraising round we have completed. We needed a market application to focus on, a quantitative assessment of the market size potential and strategic plan to pursue.

What was the team composition?

ETV Team comprised 15 employees with a R&D team of 11, including 3PhDs. Martal's team had one expert assigned to the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Martal's expert has created a go-to-market plan, and it helped us to take the company to the next stage of product commercialization.

How effective was the workflow between your team and theirs?

Our communication involved F2F meetings and calls, and it was pretty effective.

What did you find most impressive about this company?

Strong personal commitment and close joint work. The project was completed in a timely manner.

Are there any areas for improvement?

Haven't encountered any negative issues

4.5
Overall Score See above
  • 5.0 Scheduling
    ON TIME / DEADLINES
    See above
  • 4.0 Cost
    Value / within estimates
    Reasonable in repsect of contribution
  • 5.0 Quality
    Service & deliverables
    See above
  • 5.0 NPS
    Willing to refer
    Excellent perssonal relations
Verification

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BRONZE VERIFIED
Business Entity
Business Entity Name
Martal Services & Consulting ltd
Status
Active
Jurisdiction of Formation
Canada
Id
002211829
Date of Formation
Aug 1, 2009
Client Reviews
VERIFIED CLIENT REVIEWS
30
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
August 31, 2020