At Martal Group, we help B2B companies scale pipelines and close more deals by pairing experienced sales professionals with strategic, AI-powered execution. Whether you're exploring a new market or ready to accelerate growth, our team provides the strategy, structure, and support necessary to build momentum toward your revenue goals.
We offer fractional, full-time, and enterprise-level sales teams, staffed by seasoned professionals based in North America and Europe. From day one, our experts act as an extension of your team, engaging prospects, qualifying leads, and helping you win more business in competitive spaces.
What sets us apart is how we combine human expertise with AI automation.
The Martal AI SDR, our proprietary agentic AI platform, helps our team maximize engagement and increase conversions. Trained on 15+ years of sales performance and over 40M touchpoints, it continuously adapts to deliver better lead targeting, messaging, and outreach. With access to 220M+ verified contacts and 10M+ intent signals, it ensures we’re reaching the right buyers at the right time with the right message.
Together, our people and platform turn outbound complexity into consistent opportunity. We serve 50+ industries—including SaaS, Cybersecurity, AI/ML, Telecom, Ecommerce, and Energy—and have helped over 2,000 clients simplify lead gen, scale growth, and shorten sales cycles.
Recognitions:
Clutch Top Global B2B Company (2022–2025)
G2 Grid Leader in Email Marketing & Lead Generation (Spring 2025)
G2 Top 10 B2B Lead Gen Firm (2021)
Our Services:
Outbound Lead Generation
Inbound Lead Generation
Cold Calling
Cold Emailing
LinkedIn Social Selling
Account-Based Marketing
Sales Outsourcing
B2B Lead Generation Training
B2B Sales Training
Let’s take the heavy lifting off your plate so your team can focus on closing.
Min project size
$1,000+
Hourly rate
$25 - $49 / hr
Employees
250 - 999
Locations
Oakville, Canada
Year founded
Founded 2009
Languages
Timezones
1 Language that we service
English
2 Timezones that we service
EST
Eastern Standard Time (EST)
PST
Pacific Standard Time (PST)
3 Locations
Oakville , Canada
San Francisco , CA
Uniondale , NY
No have been added yet...
Pricing Snapshot
Min. project size
$1,000+
Avg. hourly rate
$25 - $49
/hr
Rating for cost
4.6
/5
What Clients Have Said
Martal Group offers competitive pricing and good value for cost, with many clients noting their services fit within budget. Project costs vary, but several engagements mention expenditures between $5,000 to $60,000. Clients appreciate the transparency and responsiveness of the team.
Clients appreciate Martal Group's adaptability and willingness to incorporate feedback. The team is noted for being client-centric, often tailoring their strategies and campaigns to better fit the specific needs of each client.
Consistent Success in Lead Generation
Martal Group consistently delivers successful lead-generation results across various industries. Clients appreciate their ability to generate high-quality leads that meet target profiles and support business growth effectively. Their efforts have resulted in increased sales pipelines and new client acquisitions.
Areas for Improvement in Reporting
While Martal Group is generally praised for its reporting, some clients have noted that the reporting process can be manual and lacks real-time insights. Improving the accessibility and detail of reports could enhance transparency and client satisfaction.
Professional and Experienced Team
The professionalism and expertise of Martal Group's team stand out to clients. Their industry knowledge and ability to quickly understand client products and markets are frequently highlighted as key strengths.
Effective Communication and Collaboration
Martal Group excels in maintaining open lines of communication with clients. Weekly meetings and prompt responses to inquiries are standard practice, facilitating a collaborative approach that aligns closely with client goals and expectations.
Proficiency in Various Marketing Channels
The company effectively utilizes multiple marketing channels, including email, LinkedIn, and phone calls, to reach and engage potential leads. Their multi-channel approach is often praised for its effectiveness in generating interest and securing meetings.
"Martal was a pretty effective communicator. We enjoyed this sales partnership."
Jun 24, 2019
Sr. Solutions Architect, ESI Solutions
Stan Filippin
Verified
Information technology
Oakville, Ontario
1-10 Employees
Online Review
Verified
Martal Group did lead creation in the government sector for a video analytic product. Their efforts included sourcing and responding to RFPs, giving demonstrations, and attending sales events and conferences.
Martal Group for highlighting several relevant business opportunities and creating a pilot project. Their effective communication and omni-channel marketing approach were particularly notable.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
ESI Technologies is an IT digital transformation adviser. We assist clients in managing data and gaining competitive knowledge while protecting their assets. I was a solution architect in 2017.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
ESI partnered with Martal for creating leads in the government sector, aiming to onboard new business for a video analytics product.
What were your goals for this project?
Generating new opportunities and business growth.
SOLUTION
How did you select this vendor?
Martal Group was recommended by a vendor.
Describe the scope of their work in detail.
Martal’s team assisted in sourcing government RFPs and developing comprehensive responses. Martal’s team was engaged in “lunch and learns," demos, sales events, and other activities.
What was the team composition?
The partnership was led by Martal Group's Founder and CEO.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
During the partnership term, we've identified numerous government opportunities, attended three conferences in Canada and the US, and created a pilot project.
How effective was the workflow between your team and theirs?
Martal was a pretty effective communicator. We enjoyed this sales partnership.
What did you find most impressive about this company?
An omni-channel approach for outbound lead generation.
Are there any areas for improvement?
Nothing to report.
RATINGS
5.0
"Great company to deal with."
Quality
5.0
Service & Deliverables
"Professional, on-time, and on-budget."
Schedule
5.0
On time / deadlines
"Really easy."
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Definitely will recommend.
New Market Consultation Services for IT Company
Business Consulting
Less than $10,000
Oct. - Dec. 2018
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The entire Martal team was professional, helpful, and very easy to communicate with."
Jun 24, 2019
CMO, SmartBrain
Kate Guneri
Verified
Other industries
London, England
11-50 Employees
Online Review
Verified
Martal Group provided sales and marketing services, consulting on email campaigns and client relations.
Martal’s expertise and guidance in email sequencing and client negotiations helped establish the company in a new market and position them for future growth. The team was attentive to project needs and delivered consistent, reliable communication.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a CMO at Smartbrain.io. We provide Easter European software developers who specialize in various programming languages, including JavaScript, SQL, Java, C#, PHP, Python, C++, and AngularJS.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
We hired Martal as a sales partner when we decided to enter the US market.
What were your goals for this project?
Our goal was to build an American client base, specifically IT companies and startups.
SOLUTION
How did you select this vendor?
They were recommended to us.
Describe the project in detail.
We began with initial meetings, both on- and offline, to discuss our needs. Our work together then consisted of drafting email sequences and client calls.
What was the team composition?
We worked primarily with Martel’s founder and a sales manager.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
During our three months, we received good insights on client negotiations, email sequences, and how to position our brand and company.
How effective was the workflow between your team and theirs?
The entire Martal team was professional, helpful, and very easy to communicate with. I also appreciated our weekly calls.
What did you find most impressive about this company?
We were impressed with their sales and negotiation skills.
Are there any areas for improvement?
A good writer would be beneficial, but we are satisfied with everything else.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 101-102 of
102 Reviews
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