Martal Group

BACKGROUND

Please describe your company and your position there.

Appscope is a SaaS that monitors and optimizes mobile app responsiveness and stability. I used to serve as CTO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired them for direct sales channels to North America, including outbound lead generation campaigns, account-based marketing, and media marketing for website traffic.

What were your goals for this project?

We wanted pilots with vendors in North America, increased awareness of our services, and foot-traffic to our website.

SOLUTION

How did you select this vendor?

We discovered Vito (Founder, Martal Group) and his team through a referral by a colleague.

Describe the scope of their work in detail.

The project consisted of multiple sales cycles in which Vito and his team created segmented lists of potential prospects and engaged in multiple targeted campaigns. Interested prospects were provided introductory demo sessions with us, and qualified leads were converted into pilots. Martal also provided us with marketing media content (blogs, whitepapers, and more) in order to boost SEO targets for our website.

What was the team composition?

Vito is the head of operations, and oversaw all communications between us. His sales team members engaged in campaigning and cold-calling, in order to facilitate lead conversion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received feedback from multiple prospects that contributed to a product-market fit.

How effective was the workflow between your team and theirs?

Their workflow was efficient, with daily communication via email and weekly sync calls to relay results.

What did you find most impressive about this company?

Their expert understanding of the technology behind our services made a difference. Their technical experience is on a professional level and was very useful when explaining our services to potential leads.

Are there any areas for improvement?

The effectiveness of the conversion process should be improved. Our conversion rates with them were fairly low. On the upside, they were rather flexible in incorporating updates to our marketing materials as we refined them every week by incorporating feedback from early prospects.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a task management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Martal Group?

We're based in Germany, but most of our clients are located in the U.S. We were looking for a partner who could help us extend our reach to the U.S. market.

SOLUTION

What was the scope of their involvement?

We defined the target customers that we thought would be the perfect match for our product, and it’s up to Martal Group to decide how to approach them. They oversee the whole sales and marketing process for us in the U.S. They attend trade fairs where they represent our company, create lead lists, and do cold calling. They also contact our clients and close contracts for us.

What is the team composition?

We mostly work with Vitaly (Founder, Martal Group), but he has a team that works on different tasks in the sales funnel.

How did you come to work with Martal Group?

We were referred to them by one of our investors.

What is the status of this engagement?

We started working with them in 2016 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Martal Group is able to meet with our clients, so they help us operate in the U.S. market. We're definitely more connected to our existing customers in the U.S. and we’ve acquired new clients as well.

How did Martal Group perform from a project management standpoint?

We have weekly calls and they update us on the status of the project. We also use email, Skype, and video conferences to stay in touch. It's a good balance between us having control and them working independently.

What did you find most impressive about them?

They understand our market and our product. We've been impressed with the pipeline they’ve developed for us and with their ability to acquire multinational clients and large corporations in the U.S.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

First, have a clear idea of what you want to get out of the relationship. Then, build a partnership and let them take responsibility and make their own decisions.

BACKGROUND

Introduce your business and what you do there.

I am the CEO and founder of a variety of IT companies that deal in different technologies and innovations, specifically related to blockchain.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Martal Group?

One of my portfolio companies had a unique over-the-top solution. We had a foothold in the European market and wanted to penetrate the North American market. It was too expensive for us to market to clients directly, so we hired Martal Group to act as our representative.

SOLUTION

What was the scope of their involvement?

They assisted with the whole marketing process, and their involvement included designing strategy, building marketing materials, and acting on our behalf at client meetings. We gave them all the necessary information about the product, the type of client we were looking for, and a goal for the number of new clients we hoped to reach. This niche is very narrow, so the list of potential clients is very specific. They targeted those clients, marketed our services to them, and made demonstrations to help move the project forward.

What is the team composition?

Their CEO was my main point of contact. They organized presentations and if the client had any particular questions, they could contact us directly.

How did you come to work with Martal Group?

The CEO of the company was originally from Israel, and I knew him personally. After he moved to Canada and started his business, I reached out to him to start this engagement.

How much have you invested with them?

We started working together around 2015 and collaborated for almost two years. They changed their model, and we decided not to continue the B2B service after that.

What is the status of this engagement?

We spent between $50,000-$100,000 on this partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They found us several clients who used our services. We successfully reached thousands of clients and grew from zero clients in Canada and North America to four clients. In our industry, one client may take up to a year to cultivate, so the collaboration was a great success.

How did Martal Group perform from a project management standpoint?

We had weekly communication with them, and we got regular status reports after each meeting. We were fully aware of the status of each client, which was very helpful. We communicated through phone, email, and Skype.

What did you find most impressive about them?

We had a very good experience with them. We previously had bad experiences with external sales reps, but we were very satisfied with Martal Group’s results. We would highly recommend them to other companies who hope to expand their business in North America.

Are there any areas they could improve?

The company is doing well, and I don’t have any recommendations for improvements.

Do you have any advice for potential customers?

Be very precise with your demands, and tell them the messaging you want to deliver and they type of clients you’re looking for. The project’s efficiency and timeliness will depend on how much information you give them.

BACKGROUND

Please describe your company and position.

I am the General Manager of a collaborative robot manufacturing company.

Describe what your company does in a single sentence.

Collaborative Robot Manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Lead Generation

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

Great culture fit

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

lead generation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SQL

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meeting

What was your primary form of communication with Martal Group?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their quick iterations.

Are there any areas for improvement or something Martal Group could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Manager of Fitness studio

Describe what your company does in a single sentence.

Martal Group doesn’t just offer advice; they take action and follow through to ensure that goals are met. They provided regular updates, and it was clear they were always focused on helping us succeed

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Lead Generation

SOLUTION

How did you find Martal Group?

Clutch Site

Why did you select Martal Group over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Martal Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

 The project aims to enhance sales performance, generate high-quality leads, and create strategies for effective market outreach and customer engagement. This project includes services such as inbound marketing, outbound sales, B2B lead generation, CRM integration, and reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The client achieved full CRM adoption within the first month of implementation, allowing better tracking and transparency of sales activities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project plan was broken down into manageable tasks and deadlines, with regular check-ins to ensure that everyone was on track. This helped ensure the project was delivered efficiently and within scope.

What was your primary form of communication with Martal Group?

Virtual Meeting

What did you find most impressive or unique about this company?

Martal Group demonstrated a strong commitment to delivering on time. All key milestones, from lead generation strategy development to the integration of CRM systems, were met within the specified timelines.

Are there any areas for improvement or something Martal Group could have done differently?

 A more structured onboarding session, which could include detailed questionnaires, a deeper dive into the client's past experiences with sales and lead generation.

BACKGROUND

Please describe your company and position.

I am the Partner of Model Technology

Describe what your company does in a single sentence.

Co-Managed M365 IT Managed Services 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• lead generation
• improve pipeline
• increase sales

SOLUTION

How did you find Martal Group?

• Online Search
• Clutch Site

Why did you select Martal Group over others?

• High ratings
• Pricing fit our budget

How many teammates from Martal Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

90 day email marketing and fractional BDR services

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A spreadsheet of MQL's was populated with "potential appointments" 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

in 90 days no appointments were scheduled - managment was engaged and concerns were shared and no tangible steps were taken to address the lack of results. 

What was your primary form of communication with Martal Group?

Virtual Meeting

What did you find most impressive or unique about this company?

the pre-sales process

Are there any areas for improvement or something Martal Group could have done differently?

compassion or empathy for a dissapointed customer would have be nice

BACKGROUND

Please describe your company and position.

I am the Senior Consultant of Contextual Strategy Group

Describe what your company does in a single sentence.

Consulting company in the call center/lead generation space.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Generated Leads for a field salesforce.

SOLUTION

How did you find Martal Group?

Referral

Why did you select Martal Group over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Martal colld called into target organizations to secure a meeting for a field salesforce

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Appointment/Meetings set

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive to our needs.  They were able to meet all deadlines and responded to all our needs.

What was your primary form of communication with Martal Group?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Very talented people on the frontline.  They understood our mission and our rather complicated services.  They were creative, friendly, on the ball and consistent.  There was 0% turnover and the team became an extension of internal staff seamlessly.

Are there any areas for improvement or something Martal Group could have done differently?

We were 100% satisfied.

BACKGROUND

Please describe your company and position.

I am the CEO of Bighorn Web Solutions LLC

Describe what your company does in a single sentence.

Ecommerce web development 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Increased appointments
• Increased booked projects
• Account based marketing rollout and support

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Pricing fit our budget

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Management and coordination of the sales teams
• Managing weekly goals, quota setting and reporting processes
• Helping the Company’s sales leadership teams understand insights into lead generation performance
• Increasing productivity of the Sales Development teams by creating repeatable best practices and sales processes.
• Creatively finding new ways to improve the lead generation and sales practices
• Research prospect behavior, develop decision maker profiles, monitor customer intent on a weekly basis and create compelling prospect lists
• Send emails and call prospects to engage them through personalized sales campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success

Booked meetings and engagement from prospective clients. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were proactive and engaged, delivering on time throughout the project. 

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by Martal Group's clearly experienced professionals that know what they're doing. 

Are there any areas for improvement or something Martal Group could have done differently?

I don't think so, I threw a lot at them and they organized and handled it well to ensure maximum results. 

BACKGROUND

Please describe your company and position.

I am the General Manager of a manufacturing company 

Describe what your company does in a single sentence.

Rapid Prototyping and Manufacturing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Outbound sales effort for leads and meetings projects

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Pricing fit our budget

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Emails, Calls scheduling appointments

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

email open rates, calls and meetings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes for the most part. As the year went on it got tougher to get meetings

What was your primary form of communication with Martal Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good email open rate, the team started with 1–2 appointments a week, then it tapered off

Are there any areas for improvement or something Martal Group could have done differently?

More meetings over the past 3-4 months

BACKGROUND

Please describe your company and position.

I am the Account Executive

Describe what your company does in a single sentence.

We merge UAV (unmanned aerial vehicle) technology, automation, and ecological science to reforest post-wildfire areas on a global scale. With increased speed, access, and safety, our automated drone reforestation technology is built to respond to the urgent needs of the global climate crisis.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Martal Group to accomplish?

• Outbound sales lead generation

SOLUTION

How did you find Martal Group?

Online Search

Why did you select Martal Group over others?

• High ratings
• Company values aligned

How many teammates from Martal Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They booked a quota of SQL's for our sales team monthly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They hit or exceeded their quota of SQL's they need to provide to us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great and professional communication - always on time and responsive.

What was your primary form of communication with Martal Group?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their transparency and great communication.

Are there any areas for improvement or something Martal Group could have done differently?

CRM integration could have been better.