Martal Group

BACKGROUND

Please describe your company and your position there.

WiFly is catering public wifi commercialization platform for hospitality industry. I serve as company founder and CEO and I hired Martal back in 2014.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal in 2014 to sign an agreement with a strategic partner

What were your goals for this project?

We were in need of strategic partner to test our product related to Wifi commercial use and hired Martal to assist is in meeting arrangement

SOLUTION

How did you select this vendor?

Martal was recommended by a partner

Describe the scope of their work in detail.

We were in need of strategic partner to test our product related to Wifi commercial use and our first pilot vertical was casinos. Martal allocated the right partner to approach that vertical, a global gaming industry behemoth and approached it with a partnership offer.

What was the team composition?

A single sales executive

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Team delivered a quick turnaround and booked a meeting with Playtech in a short period of time.

How effective was the workflow between your team and theirs?

The team was pretty responsive.

What did you find most impressive about this company?

Timely responces and quick communication

Are there any areas for improvement?

Have no recommendations for improvement.

BACKGROUND

Please describe your company and your position there.

I am head of marketing at an artificial intelligence company. We're building an autonomous video security platform for the enterprise.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We approached Martal through their website, and hired their team for their lead generation solutions.

What were your goals for this project?

Our sales team had the goal of sourcing clientele across various verticals for our suite of video security products and widening our operations across the USA. I wanted to help generate leads in this vertical.

SOLUTION

How did you select this vendor?

I selected this vendor based on their reviews and phone interview. I was impressed by their previous work in this space and their understanding of the video analytics industry - which in my opinion is rather niche.

Describe the scope of their work in detail.

Martal provided us with dedicated SDR’s that were personally assigned to our team. They were responsible for creating industry-tailored lists of potential prospects, creating and sending outreach campaigns after which interested leads would be flipped to our in-house sales team for conversion. Martal also created customized blog posts to boost inbound foot traffic.

What was the team composition?

Martal’s team composition is small but expert. Our points of contact were with their CEO Vito, who oversaw all operations and communicated progress. We were provided 2 fractional VPs of sales that worked directly with our sales reps. I found them professional and understanding in all circumstances.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started onboarding with Martal on June 12th, completing the process within 10 days. Within the first months of campaigning, Martal managed to qualify over 70 leads and secure 7 introductory demos.

How effective was the workflow between your team and theirs?

We found the workflow to be impressively professional. They were very transparent about their processes and provided us with weekly updates and statistics via sync calls and emails. The assigned sales team was effective communicators and were able to implement our feedback into their efforts successfully.

What did you find most impressive about this company?

Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing security tech. Onboarding was very quick, and leads were engaged within 10 days of signing our contract.

Are there any areas for improvement?

At this stage of our contract, we have little to suggest as Martal has shown themselves to be a very capable team.

BACKGROUND

Please describe your company and your position there.

Weezmo is an AI Customer Insights solution that empowers retailers to create a complete customer journey by connecting offline and online identities. We deliver actionable insights and help increase revenue for retailers. I am the CEO of Weezmo.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Martal was hired to provide lead generation services for retail companies in North America, as well as account management for signed deals with clients.

What were your goals for this project?

We were looking to diversify our clientele in America with various sizes of retailers.

SOLUTION

How did you select this vendor?

We found Martal through investor recommendation.

Describe the scope of their work in detail.

Martal is involved in every step of the sales cycle. The team was to engage and convert retailer leads of various sizes in North America, lead demo calls, negotiate deals and sign contracts with converted leads, and manage onboarded accounts. Martal also attended retailer conferences in the US on our behalf, scouting potential fits. Their dedicated Sales Rep frequently communicated results to our team, and assisted us in creating our sales strategy.

What was the team composition?

All communications were directed to Vito and our dedicated VP SALES. Vito oversees all operations and leads calls and negotiations with potential leads. Our VP SALES spearheaded outbound campaigns and lead outreach. Martal uses a combination of proprietary tools to gather lists for outbound campaigns, sending email campaigns, and engaging leads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Can you share any outcomes from the project that demonstrate progress or success? Martal’s team was very quick to begin the sales cycle after a week of initial onboarding. So far in our contract, Martal is currently managing over 100 accounts for Weezmo, overseeing marketing materials, outbound campaigns, creating content for SEO, and signing contracts with many interested retailers.

How effective was the workflow between your team and theirs?

Communication is heavily emphasized between our team and Martal. Martal provides weekly updates to us via sync meetings with Vito and our VP SALES. Overall, Martal’s workflow is effective and organized and requires little-to-no tweaking from us.

What did you find most impressive about this company?

Weezmo is an AI Driven Customer Insights platform, with many intricate concepts to grasp before one could develop a sales pitch for it. Martal’s team was able to fully understand the technology behind our product, and market it to interested prospects on demo calls within a short timeframe after onboarding

Are there any areas for improvement?

At this point in our contract with Martal, we are pleased with their performance and have no suggestions for improvement.

BACKGROUND

Please describe your company and your position there.

We are a fully owned subsidiary of our university. We're the technology transfer office, mandated to protect and commercialize the intellectual property developed by university researchers. I’m company CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

From 2004 to 2006 Martal Group was retained to identify commercially viable emerging technologies. From 2007 to 2012 Martal assisted our company in obtaining government grants, creating research collaborations and negotiating sponsored research. Following that period, we hired a team of 5 outsourced licensing executives attributing to company growth through 2012 - 2014

What were your goals for this project?

Our goal was to discover new commercial outlets for University IP and facilitate the formation of spin off ventures and IP licensing.

SOLUTION

How did you select this vendor?

We were introduced to Martal through an incubator and BDO company.

Describe the project in detail.

Martal assisted in industrial partners prospecting and lead generation, they developed customized campaigns and nurtured leads until the contract was signed, working closely with the company CEO. As a lean operation company, we relied on Martal's team until we had enough resources to hire in-house licensing directors.

What was the team composition?

We hired a team of 5 outsourced licensing executives, acting as outsourced licensing and lead generation consultants.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Martal's team increased commercialization revenues by over 1 000% over the 2009 - 2013 period, by securing multi million-dollar R&D funding and annual royalty income. 

Martal's team directly contributed to 2,000% growth in raised venture capital over the 2009 - 2013 period (over 16M$ raised for 6 spin off companies).

How effective was the workflow between your team and theirs?

Workflow with Martal was good, they interacted with our team on weekly status calls and on demand meetings.

What did you find most impressive about this company?

They are a very cost-effective and flexible alternative to hiring an in-house sales team.

Are there any areas for improvement?

Nothing to report

BACKGROUND

Please describe your company and your position there.

Indoorgo offers accurate indoor location and auto-mapping solutions for malls and buildings. We enable LBS applications, providing rates and stability with the highest precision.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

As we were an early seed startup, we were looking to achieve a product-market fit in the North American market. We hired Martal to do market research, business planning, and strategic analysis for our company.

What were your goals for this project?

Our goal was to achieve a product-market fit between our location-tracking services and the North American market.

SOLUTION

How did you select this vendor?

We were introduced to Martal through personal connections.

Describe the scope of their work in detail.

We partnered with Martal to mainly source early seed investment. Martal was tasked with creating a comprehensive business plan, consulting our team on the best strategy to take our product overseas, and scouting for potential leads and partners.

What was the team composition?

We worked with Vito personally, who was the head of all operations at the time. Vito oversaw all aspects of Indoorgo’s development, and was our main point of contact for negotiations with other business partners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started onboarding with Martal on January 2011, completing the process within 10 days.

How effective was the workflow between your team and theirs?

Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing tech.

What did you find most impressive about this company?

We were able to raise investment with the business and marketing collateral crafted by Martal’s team and get first feedback from industry users.

Are there any areas for improvement?

Martal has helped us grow as a company, and we attribute many of our successes to them. We do not have improvements to suggest as we are very satisfied with their service.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director of Incentives Solutions. Incentives Solutions is a leading vendor of cloud based Sales Performance Management platform- JOOPY. JOOPY helps organizations to GROW their business, SIMPLIFY their commission operations processes and gain better CONTROL over their commission payments budget.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hire MARTAL group for business development in NA

What were your goals for this project?

Gainning new business partners and new customers

SOLUTION

How did you select this vendor?

We had a previous good working relations with MARTAL CEO

Describe the project in detail.

Project include:

• Market and product learning by MARTAL group
• ROI calculator creation
• On-going:
  • Marketing campaigns
  • New leads nerturing
  • Demos and F2F meetings with customers and partners

What was the team composition?

MARTAL CEO andsales person

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

New business partners acquistion

How effective was the workflow between your team and theirs?

Very good and effective. Bi weekly conversations are scheduled between our team and MARTAL group. All open leads and opportunities are discussed

What did you find most impressive about this company?

MARTAL group is very flexible and has the expertsie to learn new products, markets, and technology domain. They have very good experience in market penetration.

Are there any areas for improvement?

We are very pleased from their work

BACKGROUND

Please describe your company and your position there.

Our company is a simple panic button and mobile messaging system that pinpoints the user´s location and send notifications for help. I am the current CMO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

We hired Martal for their lead generation services in the US. We are targeting hospitality and ride hailing markets and hired Martal´s fractional sales team to create initial prospects pipeline.

Within the first month Martal team created a new set of Marketing materials, sent over 2500 emails and sourced 6 potential clients who are interested to try our product.

What were your goals for this project?

Generating leads in the US, signing pilot deals with companies in North America across a variety of verticals.

SOLUTION

How did you select this vendor?

Investor recommendation.

Describe the scope of their work in detail.

Martal´s team helps to build our sales process and run it through every step of the sales funnel. Fractional VP´s send emails and call prospects to engage them through personalized sales campaigns.

What was the team composition?

1. Fractional VP of Sales - Martal provided a Part-Time VP of Sales, enabling top-tier professional sales experience. VP Sales assists our team in product market fit, tweaking our marketing collateral, developing a go to market strategy that reaps results.
2. Fractional Account Based Marketing Manager - fractional Account Based Marketing Manager engages our prospects via cold calls only and achieves results through personalized sales campaign cycles.
3. Fractional Marketing Manager - Our fractional marketing manager researches our prospect behavior, develops decision maker profiles, monitors customer intent on a weekly basis and creates prospect lists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Good performance within one month of signing our contract with Martal; the sales funnel was 2,500 emails sent, 190 opened, 40 prospects responded, 6 qualified leads, 2 demo calls professionally handled by the team.

How effective was the workflow between your team and theirs?

Very effective, professional, collaborative.

What did you find most impressive about this company?

Communication excellent, customer-oriented, and fun to work with, identified a lot with our product and company. They have been transparent, amicable, and friendly. Overall very professional and good vibes between us.

Are there any areas for improvement?

So far nothing to complain about.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a small startup and we work with nonmaterial-based products related to additive manufacturing. We aim to serve a wide range of technologies.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Martal Group?

We wanted to initiate our marketing efforts in the US and address specific audiences to earn more leads. We also wanted to gain joint projects with US-based companies.  

SOLUTION

What was the scope of their involvement?

Martal Group helps us with the processing and preparation of marketing tools geared toward US-based segments. After some time, we’ve focused our approach and their team supports our initiatives. They initiate the use of marketing tools and help start communication with relevant contacts.

What is the team composition?

We work directly with the owner of Martal Group and his sales manager.

How did you come to work with Martal Group?

We chose them based on their previous work experience.

How much have you invested with them?

We’ve spent between $60,000–$70,000

What is the status of this engagement?

We began working together in July 2018. With every new product we launch, their team provides ongoing support marketing it to the right audience.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure their success based on the number of leads that turn into contact with relevant people. We continue working with them because of the impact they’ve had.   

How did Martal Group perform from a project management standpoint?

Although they emphasize their direction, we have to collaborate on the approach we feel works best. Their expertise mixed well with our technical skills, so our discussions are productive.   

What did you find most impressive about them?

Martal Group is a great match for people initiating marketing efforts, especially in the US region. They’re good at following up and pushing the work forward. We like they’re proactive and helpful.

Are there any areas they could improve?

In the beginning, it wasn’t as easy for them to be flexible. We needed them to work from our perspective in the technical field, so we got them to understand our needs. Now that everything is clearer, they’re able to cope with the work very well.  

BACKGROUND

Please describe your company and your position there.

I was the general manager at Netscreens Inc in 2012. The company is an over the top (OTT) platform for TV anywhere. I was the general manager in 2012.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Netscreens hired Martal Group to scout for a product-market fit in the North American and Latin American telecommunications industry.

What were your goals for this project?

We were aiming to have a product-market fit within a specific timeframe so we could ultimately go through with a product launch in North America and Latin America.

SOLUTION

How did you select this vendor?

We found Martal Group through a reference from a colleague.

Describe the scope of their work in detail.

Martal Group was responsible for finding various telecommunications channel partnerships in the North American market. These partnerships would lead up to a product-market fit in the industry.

What was the team composition?

They are a small, but versatile team. Vito (Founder, Martal Group) acted as an ambassador for our company in negotiations with potential partners. He was responsible for relaying any information between Martal Group and Netscreens Inc. The vendor also provided several dedicated sales reps, and they presented our services to leads in the telecommunications industry.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to achieve a product-market fit in a short period of time. Our platform was successfully launched in North America and Latin America with little-to-no hardships.

How effective was the workflow between your team and theirs?

Martal Group was very transparent about its processes. The workflow was seamless, and communication between our two teams was constant and professional.

What did you find most impressive about this company?

Vito was quite knowledgeable about our product, and he was committed to acquiring a full grasp of the concepts behind our technology. Results were achieved very quickly, and Martal Group informed us about every step of the process.

Are there any areas for improvement?

We had no unpleasant experiences with Martal Group.

BACKGROUND

Please describe your company and your position there.

Favendo offers real-time indoor location tracking for a multitude of industries. I am the current VP of Sales at Favendo.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Martal Group?

Favendo hired Martal for their lead generation services. We were looking to expand our operations into the North American market.

What were your goals for this project?

We wanted to create deals with companies in North America to encourage the use of our navigation services across a variety of verticals.

SOLUTION

How did you select this vendor?

We found Martal through an investor referral.

Describe the scope of their work in detail.

Martal engages in lead generation cycles that consist of creating customized shortlists for mailing campaigns, monitoring engagement, and targeting engaged prospects with the end goal of scheduling a demo call. Martal also leads demo calls with potential leads that occasionally lead to us signing channel partnerships.

What was the team composition?

Martal has a dedicated sales development representative as well as a fractional VP of sales that use a variety of tools and strategies to facilitate lead conversion. The team is led by Vito (Founder, Martal Group), who is responsible for all operations in the company and was the point of contact for us. Vito personally deals with the sales cycle and sourcing contracts for Favendo.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Martal was able to source multiple clients for our business within a short timeframe. We saw good performance within two weeks of signing our contract with Martal. Within those first two weeks, Martal engaged 15 corporate clients, qualified 10 leads, and booked three discovery meetings that were professionally handled by Vito.

How effective was the workflow between your team and theirs?

Vito and his team effectively communicate results with us. Our fractional sales development representative is readily available for conversations with our team and prepared to tailor his services to our needs.

What did you find most impressive about this company?

We saw quick turnaround and tangible results within weeks of beginning to work with Martal. We are very satisfied with their performance and commend their dedication to familiarizing themselves with our technology.

Are there any areas for improvement?

I’ve found little-to-no areas for improvement.