Lead Generation & Drip Campaigns for Fitness Product
- Advertising
- $10,000 to $49,999
- July - Aug. 2020
"Martal Group's sales team had great communicators."
- Healthcare
- Bengaluru, India
- 201-500 Employees
- Online Review
- Verified
Martal Group tested the US market's receptiveness to a B2B fitness product. To support lead generation efforts, they wrote copy for drip campaigns, adapted existing marketing materials, and built contact lists.
By the end of the first month, Martal Group's campaigns had a 44% open rate, resulting in 64 qualified leads and 11 booked discovery calls. The team was able to consult on the sales process thanks to their deep knowledge of lead generation.