Netalico

BACKGROUND

Introduce your business and what you do there.

I’m the director of Omnichannel for an outdoor cooking company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We were moving from BigCommerce and WordPress to Shopify. We had a tight timeframe of about 12 weeks to do so. We needed help customizing basic templates and migrating to a new site.

SOLUTION

What was the scope of their involvement?

Netalico Commerce was responsible for building our Shopify website from scratch, customizing the site template, and migrating our existing content and platform from BigCommerce. We had content from various areas to pull from, and we also had some additional resources for the design work. Netalico Commerce was responsible for helping us find the right themes and applications on Shopify and helping us build the bones so we could do it as efficiently as possible in those 12 weeks.

We brought in a brand book and some wireframes of what it could look like, and we went from there with them. Netalico Commerce ended up doing a lot of project management and some design work, including two custom pages and a handful of modular themes.

Netalico Commerce blended in our brand book guidelines more seamlessly. For instance, they added more textures and specific imagery on the site. The team also added more visual aspects, like a toggle bar for someone to get product assembly service, some iconography to help with buttons and texts, and better navigation that was more custom than the off-the-shelf theme.

What is the team composition?

We worked with a project manager, a designer, and a developer. The project manager ensured that we had weekly reports for the work done and a weekly cadence to discuss things that needed to be done. They updated their project management platform to ensure the right steps were taken at the right time.

How did you come to work with Netalico Commerce?

We found them through a referral because they were a Shopify preferred agency. We vetted seven different providers, and they seemed to be the most reasonably priced with the best sample work. They had a team that could work with us. In contrast, other providers either had exorbitantly high prices or were a skeleton crew that we weren't comfortable with, nor were we sure they could accomplish what we needed within our timeframe.

What is the status of this engagement?

We started the project in September 2024, and it was completed in January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

At a high level, it was a successful migration in a tight period. We saw no drop-off in traffic, and everything went smoothly. We had a few bugs, which were standard for such a project, and Netalico Commerce quickly addressed them. We'd upload a report using Trello, and they'd typically respond the same day.

How did Netalico Commerce perform from a project management standpoint?

The team was on task and gave us a refined list of step-by-step things to do and how to move forward. Netalico Commerce was accommodating and reasonable. There were changes, and they were flexible with them. They did a good job of ensuring we had that cadence and that things were moving forward to meet our deadline.

From a budget standpoint, it stayed pretty close to the quote we received. It went slightly over, but it was within the realm of most projects going over. It wasn't exorbitant but a little higher than we anticipated.

We used Trello for project management, Google Meet for communication, and Google Docs.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Katherine, our project manager, was on task.

What did you find most impressive about them?

Their project management, flexibility, partnership, and response were excellent. They were easy to work with in a lot of ways.

Are there any areas they could improve?

They could be extra clear about the expectations and deliverables upfront. That might have helped us in our situation. We experienced missed expectation setting or confusion regarding the design work. Due to our limited budget and brand refresh, we already knew what we wanted to look like. 

Although we had a short timeframe, we needed to bring in additional freelance resources for the design work to get around it and get what we wanted for our launch. With what we came to them with, the project was a little gray. 

Sometimes, clients want a top-to-bottom build, which will cost extra dollars because they're doing design work and imagery. Other clients wish to have a bare minimum backend build. We were caught somewhere in between, which was a tricky thing. That added to some of the confusion.

Do you have any advice for potential customers?

Ensure you have aligned expectations upfront. Everything else is straightforward. Focus on expectation setting.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of a hair care brand for natural silver and gray hair.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

I hired Netalico Commerce to help me establish a digital presence for my brand. I needed to launch a website since it was a new brand.

SOLUTION

What was the scope of their involvement?

We did our project in multiple steps. First, I asked Netalico Commerce to create a coming soon page, then an educational blog, and finally, to launch the e-commerce site. Netalico Commerce has worked on all those steps and created fundamental email templates.

Initially, we had a couple of conversations about our goals with Netalico Commerce. I provided the team with some key features I wanted to see and some competitive websites I liked. I've chosen a Shopify template with most of the features built-in, and Netalico Commerce has modified it accordingly to include my requests. The team has launched our website, and we continue to work with them as needed for any updates.

What is the team composition?

I mainly work with Katherine. I've also worked with 1–2 teammates from the design team and some from the coding team.

How did you come to work with Netalico Commerce?

I interacted with Netalico Commerce for a previous potential project when I worked in consulting. I liked the team because they seemed reasonable, fair, and honest. However, we didn't go with Netalico Commerce for that project, but I remembered them in my mind. 
When I built my own brand, I thought of Netalico Commerce as a potential partner. I had already explored quite a few agencies in my professional work, so I knew Netalico Commerce would be the best fit for my budget. The team seemed very honest and transparent about what they provided. 

How much have you invested with them?

Our spending is in the range of $10,000–$49,000.

What is the status of this engagement?

We started working with Netalico Commerce in October 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Netalico Commerce has launched a functional website, and the email flows they set up make sense and are performing well.

How did Netalico Commerce perform from a project management standpoint?

Netalico Commerce delivers work on time and is responsive. We collaborate via Trello and have weekly Zoom meetings to check in and discuss the design elements and features towards the end of the development.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Katherine is very responsive and has guided me to the right solution for what we're working on.

What did you find most impressive about them?

Netalico Commerce is very honest and flexible. The team offers solutions that make sense for our business and don't try to oversell me, which is unusual for an agency. This showcases Netalico Commerce's integrity.

Are there any areas they could improve?

I may have preferred a more full-service approach. Sometimes, work is a little self-service because the team has taught me how to use Shopify. I've learned so much about Shopify and how to use it. Netalico Commerce could charge me more; instead, they've taught me how to do things myself. Although that has been uncomfortable sometimes, it ended up being the best solution. Additionally, I'd have preferred more Zoom meetings throughout the engagement and not just at the end.

Do you have any advice for potential customers?

As long as you have someone on your team who is comfortable being a little more hands-on, you will have a good experience with Netalico Commerce. The team is very transparent and above board, making them a good team to work with.

BACKGROUND

Introduce your business and what you do there.

I’m a manager at Petite N’ Pretty. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We hired Netalico Commerce to help us with our web development needs and emails. 

SOLUTION

What was the scope of their involvement?

We initially had a kickoff call and talked about the priorities of our brand and website. From there, they came up with a plan on how to tackle everything on our to-do list.

At present, Netalico Commerce helps us with the upkeep of our e-commerce website and implements any changes we want to make. We use Shopify as key technology. For features and functionalities, users can shop on the website, browse a blog, and sign up for makeup classes.

What is the team composition?

I usually speak to Katherine (Director of Operations) regularly; she's essentially our account manager. Additional designers work under Katherine, but I typically only work with her. 

How did you come to work with Netalico Commerce?

We found Netalico Commerce via a referral. 

How much have you invested with them?

Our investment is around $2,000 per month. 

What is the status of this engagement?

We started the engagement in July 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our website conversion rate has improved since we engaged with Netalico Commerce. Overall, the team has met our expectations. We’ve worked with other developers in the past, and Netalico Commerce has so far outperformed them in terms of efficiency, response times, and organization.

How did Netalico Commerce perform from a project management standpoint?

They deliver work on time and budget and communicate well with me. To communicate, we use Trello, emails, and Zoom. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I’m happy with Katherine, who’s always been great at managing our priorities and finding solutions. Alongside her, everyone on their team has been great and efficient. 

What did you find most impressive about them?

Their biggest strength is their ability to get a lot done in a short amount of time. They can handle multiple projects simultaneously and do all of them well.

Are there any areas they could improve?

We’ve had a few account managers, so it’d be nice to always work with the same teammate. Since we have to meet new account managers regularly, there’s always an onboarding process and a learning curve.

Do you have any advice for potential customers?

Netalico Commerce is good at onboarding new clients — just make sure you use Trello.

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

We sell men's lifestyle products, tech gadgets, and other premium goods online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netalico Commerce to accomplish?

• Build API connection to our existing software
• Integrate seamlessly with our online marketplace vendor
• Build a new website

SOLUTION

How did you find Netalico Commerce?

Referral

Why did you select Netalico Commerce over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Netalico Commerce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• New website built in Shopify, including all design and development 
• Integrate with marketplace app and other apps 
• Connect via API to our current software

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Website was built on time and with 100% feedback ratings from our internal team and clients 
2. Successfully integrated with our online marketplace app and all other apps 
3. Connected seamlessly to our existing software system via API

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very communicative via Trello and Google Sheets, and via virtual calls when appropriate 100% delivered on time and VERY responsive to our needs throughout the entire workweek and on weekends!

What was your primary form of communication with Netalico Commerce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their design and development skills are A+. I was pleasantly surprised at how well they customized an existing Shopify theme to make our website seem 100% custom.

Are there any areas for improvement or something Netalico Commerce could have done differently?

None that I can think of. They did great.

BACKGROUND

Introduce your business and what you do there.

I'm the Founder of a specialty coffee company. We're a startup that sells coffee and related products online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We introduced new branding and hired Netalico Commerce to refresh our website. 

SOLUTION

What was the scope of their involvement? 

Our timeline was tight. As soon as we enlisted Netalico Commerce, they began selecting potential theme options. I decided which theme I liked the best, and we proceeded from there. 

The team focused on improving our website's functionality and design. With Shopify websites, the underlying functionality was already in place, but they worked on optimizing the cart and product pages.

On the design side, we were introducing new branding. I desired a simple and sleek appearance for our current design, unlike our previous one. Netalico Commerce redid the website to maximize its attractiveness to potential customers. Additionally, I aimed for it to be fast, with high conversion rates, and visually appealing.

What is the team composition?

I worked with two people from the Netalico Commerce team. 

How did you come to work with Netalico Commerce?

Netalico Commerce was referred to me by someone I'd previously worked with on a similar project. After conversing with the team, I requested them to develop a proposal, which they successfully did. It was an excellent proposal, and I liked that they were willing to move quickly. 

How much have you invested in them?

I've invested between $10,000–$20,000.

What is the status of this engagement?

I worked with them from February–March 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although I don't have any particular KPIs, it's important to note that Netalico Commerce completed the website according to my desired specifications. The website was delivered punctually, despite the tight deadline. 

On the less positive side, unfortunately, our conversion rate has dropped, but that isn't a result of the website. 

How did Netalico Commerce perform from a project management standpoint?

The Netalico Commerce team was responsive, and they did a great job. We went slightly over the budget, but it was in line with the guidelines I'd given them.

I primarily communicated with them via email, phone, or Zoom meetings. While they also utilized Asana, I only made a little use of it.

What did you find most impressive about them?

Overall, their team delivered an esthetically pleasing and intuitive-to-use website within a compressed timeline. 

Are there any areas they could improve?

Netalico Commerce did a great job. I can't think of any areas for improvement.

Do you have any advice for potential customers?

It's essential to establish clear expectations regarding your role in the relationship. In my case, I aimed to guide them without being overly nitpicky or micromanaging.

BACKGROUND

Introduce your business and what you do there.

I’m a department director at a device screen protection company that also specializes in consumer technology health. We sell products for various purposes, ranging from screen protection to radiation protection. In my role, I oversee our website and Amazon channels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We did a rebrand of our company in 2020. Thus, we were looking to redesign our website and do a complete overhaul of its frontend so that it represented our new brand. Another company created the new design, but we needed help implementing it into the website.

SOLUTION

What was the scope of their involvement?

Netalico has helped us implement our website’s new design and develop new features. Throughout our engagement, they’ve added various integrations, and they continuously develop new improvements for the different services our e-commerce site handles.

Currently, Netalico also provides us with maintenance services; they’ve basically become our web development partners. As for the technology stack, our website was built in Magento, and Netalico has developed the custom features using PHP and SQL.

Through this website, we sell screen protectors and other phone accessories directly to consumers — it serves as a standard e-commerce store. Still, we’ve added custom integrations with our products, where customers can register their products for a lifetime warranty. We also offer screen insurance with our products, so customers can also register for that on the website as well.

These integrations help us keep track of the products that our customers have purchased, allowing us to manage insurance claims directly through the site. For example, if a customer needs a replacement screen protector, they can go to our website, order one at any time, and just pay the shipping fee.

In 2021, we worked with Netalico to integrate our insurance plan data into POS systems across Canada and the US. This integration allowed us to sell insurance plans virtually through POS systems at the stores our screen protectors were being sold. That project was a multi-company collaboration where Netalico worked alongside a POS company.

What is the team composition?

I’ve worked directly with four people from Netalico, including Mark (CTO & Founder), Emily (E-Commerce Solutions Specialist), Bianca (Project Manager), and Lisa (Chief Design Officer).

How did you come to work with Netalico Commerce?

We heard about them from a business partner. They were using Netalico to develop an integration into their system, and we saw that their project was similar to ours, so we reached out to them.

What is the status of this engagement?

We started working together in May 2020, and our engagement is ongoing on a monthly retainer basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Netalico has executed all of our projects very well, delivering upon the scope criteria of each one.

How did Netalico Commerce perform from a project management standpoint?

Netalico has met our deadlines and launch dates. Moreover, their quotes have been very accurate. As for communication, we have weekly meetings and communicate over Slack, chat, and email.

What did you find most impressive about them?

The structure of Netalico’s team is outstanding. They have talented and high-skilled team members, and they’ve structured their company very well for efficiency in getting tasks and projects done. They make things easy for us as a client.

Are there any areas they could improve?

It would be great if we had a few more updates throughout the week as projects are being worked on. We juggle between different task management platforms, but we sometimes don’t get notified about deliverables ready to be tested. Although Netalico updates project statuses on those platforms, we don’t notice it until our next meeting.

Do you have any advice for potential customers?

Have clear expectations about your project, and give them as much information and direction as possible. The more information you provide them with, the more they can leverage their internal teams to help you achieve your goals.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Documotion Research Inc, a printing services company. We produce white labels mainly used for quick-service restaurants.

OPPORTUNITY / CHALLENGE

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We have many small customers that buy from us case by case instead of ordering by pallets, so we needed an option for them to be able to order through us. We had another development company working for us in building a customer portal through our website, but working with that other provider wasn't easy because the costs and the time zones weren't working for us. Besides, the platform had a lot of flaws and efficiencies that we wanted to fix.

SOLUTION

What was the scope of their involvement?

Netalico Commerce has been doing maintenance and upgrades for our existing Magento website and customer portal to make our ordering process more efficient and solve its current issues. When they came in, we told them what our problems were and solved everything within a couple of months.

Their team has helped us streamline our order processing to make them more quick and efficient. Moreover, they figured out a way to make an API connection from our site to our UPS account to enable us to ship orders from our Tennessee and California facilities, which was something that our previous provider couldn’t achieve.

We’re currently working on further development for the platform, but Netalico Commerce is waiting for us to do some testing on certain tasks.

What is the team composition?

We’ve been working with Tamara (Project Manager), Mark (Founder), and Nick (Temp).

How did you come to work with Netalico Commerce?

We found them through LinkedIn. We chose them because, after researching their company, we saw that they were proficient in working with Magento, which was the main requirement we were looking for, so they seemed like a perfect fit for us.

How much money have you invested in this partnership?

So far, we’ve invested around $34,500 with them.

What is the status of this engagement?

We started working together in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've jumped on everything we've asked them to do and gotten it done correctly and quickly. In terms of metrics, it used to take us 1–2 hours to process orders, and thanks to their work, it takes us less than 20 minutes, so our productivity increased by 90%, which has enabled us to get other important things done instead. Moreover, we're now able to ship orders out of both of our facilities, which saves our customers and us hundreds of thousands of dollars on shipping costs and enables us to provide faster shipping services for our East Coast customers.

How did Netalico Commerce perform from a project management standpoint?

The turnaround times are spot on, which is completely the opposite of what we were used to with our previous provider. Moreover, communication and transparency with them are outstanding; we're able to jump on weekly calls with them to check in, and that's a relief for us compared to our other experiences. Overall, Tamara and Mark have been great in ensuring to deliver everything on time and efficiently.

Regarding tools, we use Trello for project management to see what they're working on and what they've finished.

What did you find most impressive about them?

They're easy to communicate with and are able to figure out all of our requirements.

Are there any areas they could improve?

I don't think there's anything they can improve on because Netalico Commerce is a massive improvement over our previous provider. Netalico Commerce's team is straightforward with their pricing and project management, which is very helpful.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing Sheets & Giggles. We sell sustainable bedding and home goods, and we market ourselves by making puns.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We’re a small team still, and I’m the only one within it with a little coding experience. However, my experience is around email marketing, so we needed a web development agency that could help us create a website with a great UI/UX design.

SOLUTION

What was the scope of their involvement?

Netalico handles all tasks related to our website’s frontend development, including developing new experiences, fixing issues, providing maintenance, and upgrading it constantly. We already had a site based on Shopify Plus using a Shopify theme for its design, so Netalico has built upon it. In the future, we might undergo a redesign process with them. The site’s technology stack also includes standard programming languages such as JavaScript and HTML.

At the beginning of our engagement, Netalico went through our site’s code base and identified a lot of areas of opportunity to repair parts of the coding that weren’t written well. They also made a lot of UI/UX design recommendations to make our different pages more interactive, modern, and user-friendly.

Netalico recently finished redesigning our four different collection pages, and they’re now focusing on optimizing our site’s speed to prepare for the holiday season. Moreover, we’ve recently also partnered with them for SEO. They have a set number of hours each week dedicated to SEO work, which includes identifying key opportunities and implementing on-site SEO recommendations that their SEO expert makes to their development team. 

What is the team composition?

We regularly work with two people from Netalico: Katherine (Project Manager & UX Designer) and the SEO expert.

How did you come to work with Netalico Commerce?

Netalico came highly recommended. Our CEO has a very strong network in Denver, Colorado. When he was talking to the founder of another company, they recommended Netalico, and we contacted them.

Our team is easily distractable, so we really value concise and quick communication over receiving extremely long, detailed, and unnecessary information. Thus, one of the qualities that made us choose Netalico was that they were great at communicating in a very concise way. Additionally, their past UI/UX design work was top-notch, so we hired them.

How much have you invested with them?

We’ve spent between $30,000–$50,000.

What is the status of this engagement?

We started working together around October 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Netalico has brought our site into the modern world, and their SEO work has been fantastic so far. As for specific metrics, we’ve seen a 25% yearly increase in our conversion rate. Although we can’t attribute that result directly to Netalico, our website is our greatest sales tool. If we’re achieving sales conversions on the site, it means that Netalico is doing their work well.

How did Netalico Commerce perform from a project management standpoint?

We have a very flexible engagement with Netalico regarding timelines, and they always want to ensure they’re doing their work right. Although we’ve had a few delays, they’ve always been extremely communicative about why things are taking longer than expected. Still, they’ve also delivered projects early.

Oftentimes, we end up paying overage fees for extra hours because Netalico provides us with excellent ideas we get very executed about implementing. However, they also give us great deals on those extra hours.

We use Trello for task management and communicate via email for urgent requests. For example, whenever we see an issue with the site, we send them a quick email, and they fix the issue for us. Additionally, we have regular bi-weekly calls with them to get updates and see if they need anything from us.

What did you find most impressive about them?

The quality we value the most about Netalico is their excellent communication. Their consistency in communication helps drive projects forward and keeps us in the loop, so we never have to worry about what’s happening. Their team has the freedom to make changes to the site as necessary; we fully trust them and don’t micromanage them. Moreover, Katherine is personable, fun to work with, and very good at what she does.

Are there any areas they could improve?

No, I’m very satisfied with them.

Do you have any advice for potential customers?

Trust them and let them be the experts; you will get the best results.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and co-founder of Lovey & Grink, an e-commerce site selling pajamas for kids.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We needed help with our website.

SOLUTION

What was the scope of their involvement?

Netalico provided us with various services related to our Shopify-based e-commerce site for a year. We had them on a monthly retainer, so we planned different initiatives each month and collaborated with them on different projects. These projects included redesigning our website and performing monthly optimization tasks.

For the redesign project, Netalico created and implemented a new Shopify theme, and they then helped us modify and optimize our product pages and their layout. Moreover, they helped us optimize our site’s speed and make it ADA-compliant.

What is the team composition?

We worked directly with an account manager from Netalico. We also met with their head of design occasionally and had some interactions with their founder.

How did you come to work with Netalico Commerce?

They were recommended to us by the company that we used for online marketing; they had worked with them before with other clients. We trusted this recommendation, and we also thought that their pricing was reasonable, so we hired them.

How much have you invested in them?

We spent around $2,500 per month.

What is the status of this engagement?

We worked with them on this project from September 2021–September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Netalico, our conversion rate increased significantly. When we started working with them, our conversion rate was around 1.75%, and we now have a 2.4% conversion rate, which is great. Moreover, Netalico did a really good job at implementing helpful features on our site. Among the most helpful improvements were a new recommendation engine, a wholesale ordering platform, and more compelling product description pages.

How did Netalico Commerce perform from a project management standpoint?

Netalico was great at meeting deadlines, and their estimations were accurate. We typically defined the priorities for the month, and we then executed against those. Most of the time, Netalico delivered what they promised to deliver within each month.

We used Trello for project management, where we had a list of initiatives. Through that platform, Netalico provided us with updates. Additionally, we used email to communicate.

What did you find most impressive about them?

Netalico was very well-suited for a small business like ours. They understood how we worked on Shopify very well, and they were a good resource for us. Additionally, they were willing to help us understand best practices, which was very positive for us.

Are there any areas they could improve?

Netalico conducted most of the communication through Trello, which wasn’t the most user-friendly way to do it. It would have been great if we had a more efficient communication method, such as exchanging emails.

Additionally, we would still be working with them if they had a smaller payment structure with fewer work hours for the month because we reached a point where we didn’t have a lot of work for them to do every month. Other than that, we were very happy with their service overall.

Do you have any advice for potential customers?

Having a clear idea of what you want them to do is important. Additionally, being really responsive in communicating with them will help you get the most out of their services.