Marketing • Design • Development

We are CTI Digital. Our award-winning team of 150 Digital Strategists, Designers, Marketers, and Developers put digital at the heart of your organisation. Based in the UK, we deliver digital transformation, build, and growth based services for companies ready to champion their market.

CREATIVITY · TECHNOLOGY · INNOVATION

Since establishing in 2003, we have become an industry leader through our commitment to quality, our focus on technology and our long-lasting relationships with clients. We have 15 years of experience providing innovative, enterprise-level solutions for a diverse range of clients such as The Public Sector’s Greater London Authority, to luxury hotel chain De Vere. 

Get in touch on 0161 826 3578 or email at [email protected]

 
$10,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2003
Show all +
Manchester, United Kingdom
headquarters
other locations

Portfolio

Key clients: 

Greater London Authority Merlin Entertainments Little Greene Paint Body Building Warehouse High Street TV BASF The Royal Navy Jackson Lees War Child UK AMAN British Council McGraw-Hill Education

E-commerce Development for Little Greene Image

E-commerce Development for Little Greene

CTI Digital was hired by Little Green to bolster online revenue for traditionally offline products. They created a seamless shopping experience to reflect the luxury brand by combining checkout optimizations and free sample order forms with follow-up email automation and supplementary advice content. 

 

Targeting milestones throughout a long purchase journey, our SEO and PPC teams drive leads from multiple channels, increasing conversations and average order value.

 

Web Design for the Royal Navy Image

Web Design for the Royal Navy

To bolster the core NELSON data science team CTI Digital created a front-end development toolkit and prototype based on detailed user research. The toolkit enables defence contractors to create standardised, highly usable interfaces targeted for unique cases including warship computers. The team produced a prototype service, utilising the toolkit to meet users’ needs within the aviation engineering department of the new Queen

Elizabeth class aircraft carriers.

Agile Process - We utilised the Capability Matrix to apply the Government Digital Service (GDS) user-centric design principles to defence projects.

 

Web Development for Jackson Lees Image

Web Development for Jackson Lees

CTI Digital combined the authority of four established websites on a new Drupal platform during a re-brand of the Jackson Lees group. A carefully designed cross-brand journey was planned, delivering a seamless user experience. The team also developed a scalable solution by utilizing sub-brand folders, allowing logical locations and structure for any further acquisitions.

The results were a 41% increase in Organic Visits.

Despite removing vast amounts of content, we generated more organic leads through canonicalisation, link profiles, and content cleansing.

57% increase in enquiries

65% increase in organic traffic

129% increase in goal conversions YOY

Arts Council Image

Arts Council

Arts Council’s former website and CMS capability didn’t afford the control and flexibility they needed. We focused on increasing editorial management, via a component-based CMS, and improving user experience with an intuitive navigation, backed by user testing. We also redesigned the funding application process, featuring clear guidelines and an eligibility gateway.

167% increase in goal completion.

War Child Image

War Child

In just 3 weeks we completed a Drupal build, with enhanced imagery tools, and a frictionless user journey. We also simplified back-end operations and gave managers brand control by rationalising content management and streamlining the existing 25 content types.

42% increase in online donations thanks to a simpler journey and reliable payment solution


 

McGraw Hill Education Image

McGraw Hill Education

As a global publisher, McGraw Hill must react quickly to changing market demands. After re-imagining their global platform, to streamline operations within a single codebase in 2015, we migrated and refreshed their estate to Magento 2. Sites worldwide, including EMEA, Canada and Australia, now enjoy secure payments and a consistent user experience, so McGraw Hill can continue to grow and operate at scale.

150% Over sales

target in the first 3 months. Thanks to a streamlined checkout and user-centric purchasing journey and increased visibility, Mcgraw exceeded their sales budgets.

250,000 visitors in first four months

399% increase in monthly revenue in Australia

The Royal College of Occupational Therapists Image

The Royal College of Occupational Therapists

Serving hundreds of pages to 32,000 Occupational Therapists and 14,000 online members, we empowered RCOT to deliver a better member experience, with an information architecture reboot and new member features. By speaking to real users, we improved the areas that mattered most, including: performance, navigation and responsive design.

3 Site migration. During the Drupal migration, 2 additional legacy domains were

identified and merged into a single source of truth.

89% increase in mobile traffic

43% reduction in bounce rates

43% increase in pageviews

BASF Image

BASF

Through user surveys, telephone interviews, meeting face-to-face and speaking with technicians, we identified key personae along with their goals, frustrations and motivations. Mapping hundreds of user stories, we translated goals into tangible digital features, pertinent answers and tailored functionality.

52 languages supported. We recognised a limitation in Drupal’s translation functionality and championed

an open-source approach to improve the technology.
Body Building Warehouse Image

Body Building Warehouse

No-nonsense marketing for a non-nonsense brand

Fitness supplements is a competitive discount-driven market. Utilising email and advertising we turned price-sensitive purchasers into loyal fans. We promoted high-margin products through Google Ads, and social media. Users were then re-engaged by intention-based remarketing adverts and email campaigns that provided relevant products at hype-worthy

prices.

30% increase in revenue from email. Smart audience segmentation, analysed send times, and sleek email templates transformed email success rates

70% Increase in email open rate

20% Conversion Rate up from 0.8%

University of West London Image

University of West London

Intuitive applications, designed and delivered with honours.

University of West London aimed to increase the number of successful student applications, promote the diverse student body, and boost the university’s reputation. Through in-depth user research and prototype testing, we improved both content management and front-end user experience. Our collaborative digital strategy has led to a streamlined, accessible,

modern university website.

71% increase in successful task completion, during user testing. Validating our findings, users were more comfortable using the new information architecture and navigational structure, completing their goals sooner.

Thorpe Park Image

Thorpe Park

For Fright Nights 2018, we designed and developed an animated site takeover, including a full-screen zombie surprise. The sinister site was engaging and constantly changing, encouraging users to return. In 2019, our SEO team added further search-friendly content to reach new audiences.

 

29% increase in total clicks to the Fright Nights event pages, from non-brand search terms.

 

 

Reviews

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E-Commerce Website Development for Online Art School

"They take ownership of the project and go the extra mile to make sure they deliver what we expect."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2018 - Sept. 2018
Project summary: 

During an extensive engagement, CTI Digital built an initial website and later implemented e-commerce capabilities. Services included a frontend redesign and crafting a more suitable method to track metrics.

The Reviewer
 
1-10 Employees
 
Liverpool, UK
Phil Davies
Director, ArtTutor.com
 
Verified
The Review
Feedback summary: 

Over several years, CTI Digital has proved to be a trustworthy technological partner due to an accessible and invested team. Their dedication to delivering high-quality work is admirable and has been evident even as the firm grows and becomes more prominent.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founding director of an online art school for leisure and hobby artists. We offer tutorials and tips via video courses to people who want to improve their drawing and painting skills.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CTI Digital?

We hired CTI Digital to manage the initial build of the website and provide ongoing development. Our latest project is converting the site into an e-commerce platform so that our courses can be purchased à la carte, rather than having to join the site on a year-long membership.

What were your goals for this project?

We sought to increase our profitability by opening up a new market and providing our existing customers with a different way to consume our courses.

SOLUTION

How did you select this vendor?

We chose them in 2011 for the initial build and continue to use them for our development needs.

Can you go into detail about the services they provided and the scope of the project?

CTI Digital’s first objective was to convert our existing membership site into an e-commerce store that makes every course a standalone product. In doing so, they redesigned our website’s frontend to make it more appealing to our target audience. Further, CTI Digital developed a bespoke affiliate program and created a system that tracks students’ progress through courses and allows them to download a certificate upon completion. Lastly, they found a more suitable way to track usage, key financial metrics, and student engagement.

What was the team composition?

The team assigned to our account consists of a project manager, an account manager, at least four developers, and two designers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

It is too early to provide specific measurements because we have yet to launch, but so far, the process has been exceptional. CTI Digital’s workflow has been well-planned and thorough. We’ve experienced clear and timely communication.

How was project management arranged and how effective was it?

There is always a clear point of contact for the project, but we also get direct access to developers and designers through Jira for clarifying details, which tends to speed up the process. Their UX technicians were tremendously helpful. Their members were heavily invested in understanding our ultimate goal. As the product owner, this process has helped me realize how important it is to take extra time to think about new features and review the user experience.

What did you find most impressive about this company?

They take ownership of the project and go the extra mile to make sure they deliver what we expect. There is a perfect balance between access to a project manager and their team at-large.

Are there any areas where they can improve?

In the six years or so we've worked with them, CTI Digital has grown into an extremely professional and efficient outfit. They continually improve, and, opposite to so many businesses, their growth has actually increased the amount of personal attention we get from them. I can't fault them in any area.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are very organized.
  • 5.0 Cost
    Value / within estimates
    You receive the high quality that you are paying for.
  • 5.0 Quality
    Service & deliverables
    The quality of their work is outstanding.
  • 5.0 NPS
    Willing to refer
    I am very likely to recommend them.

Custom Drupal Development and Hosting for British Council

"They understand and are sympathetic to the fact that when something goes wrong you want it fixed as quickly as possible."

Quality: 
4.0
Schedule: 
3.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Confidential
 
Jan. 2014 - Ongoing
Project summary: 

CTI Digital provides a single management service for the British Council, combining hosting and Drupal technical development. The team also updates the website and CRM system.

The Reviewer
 
1001-10,000 Employees
 
London, United Kingdom
Project Manager
 
Verified
The Review
Feedback summary: 

There were some QA issues since the new site was deployed on a tight timeline, however, the team has handled any issues very well. The development side of the project was done well, and CTI Digital will continue to provide website upgrades.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

We’re a U.K.-based company with 100 offices internationally. We work with the U.K. government and overseas governments on a variety of different projects, which can be from face-to-face involvement to a digital offer for teachers and young people to help them work towards a better future.

What is your position?

I’m an outside consultant, and I act as a project manager.

OPPORTUNITY / CHALLENGE

Could you describe the business challenge that you were trying to address when you first approached CTI Digital?

Previously the main challenge was that the website had been going for quite a while, and it had been built internally. It moved to being managed by two separate companies in terms of server hosting and the development. We had one company that did the server hosting and another that did the technical development. That was not efficient, so we put out a tender to look for a single managed service, which is the contract that CTI won.

SOLUTION

Could you describe the actual scope of work assigned to them?

The main service is the server hosting, which was outsourced by CTI, but ultimately they’re responsible for it. The other area is the technical development. CTI has a team of developers that we use to update our website. The website isn’t just a content management-based website, it also has transactional tasks on there, which is very similar to an e-commerce solution. A user can apply for grant funding, going through the various steps on a digital form. There are all different functions like that. There are different awards they can apply for, and they can download resource packs.

At the time CTI got involved with us, everything was fragmented, and we were operating on Drupal 6. The work they were doing for us wasn’t just maintenance and business as usual, but it was also a migration project from Drupal 6 to Drupal 7 and moving from the old supplier to them as a new supplier. They’ve used an agile approach to the work.

How did you come to choose CTI Digital as your partner?

Because we work in the U.K. and work quite closely with the U.K. government, we have a recommended list of suppliers. A supplier would have to be on the list, and I think there were three or four suppliers that we looked at in terms of the tendering process. CTI Digital was one of them, and they were a recommended Drupal supplier.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

That number is confidential. In terms of volume of users, the site attracts between 40,000 and 60,000 visits per month, and we have more than 100,000 registered users on the website. It’s definitely not an insignificant engagement.

What is the current status of the project?

The relationship remains ongoing. When we tendered for a new supplier, it was on the understanding that it was initially to get through this development window, and then it would be a year to two-year contract that is renewable at the end of the first year. We’ve just renewed our contract with them for another year.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?

It’s difficult to say because this website, 12 or 18 months ago, was in quite a bad place. It had a bad reputation, both internally and externally, for going offline quite a lot and for the transactions being complex. We’re only just now getting into the position where we’re starting to get that confidence back.

I would say that in terms of a website, it’s still very much in its infancy. We’re still dealing with a lot of support calls as a result of developments that weren’t tested properly by CTI. That wasn’t really their fault as we had put them under pressure to deliver and deploy solutions that maybe weren’t tested properly. As a result of that experience, we have built in a QA [quality assurance] and testing process, so things are a lot better now than they were. We still get quite a few support calls, and we use CTI Digital more for support than development right now.

When working with CTI Digital, is there anything that you would consider unique about their strategic approach or development methodology that distinguish them from other vendors?

The support is really great. The team that deals with support is absolutely brilliant. They understand your business very quickly. They understand and are sympathetic to the fact that when something goes wrong you want it fixed as quickly as possible. You can very easily build that trust in the working relationship. For example, I will not demand something be fixed the same day if I know we can wait a couple of days or a week. We have a very good two-way working relationship.

In terms of my all of the suppliers I’ve worked with, CTI would definitely come in second. The support is really good, and it’s all down to the way we got these working relationships and the communication.

In retrospect, are there areas in which you think they could improve as a service provider?

It wasn’t a user-centered design approach that they used. I think that might be different now because they’ve learned a lot of lessons through the work they’ve done with us. A lot of the developments that were made were done without any consultation with the end-user community. As I said before, that isn’t just CTI’s fault. As an organization, we were at fault there. I think if we were to do this scale of project again, it would be more user focused at the beginning.

The development side is solid, and it’s a lot better than it was, but it tends to be very heavy on the processes. So, it’s all about the process, not about what the customer wants. I don’t think that my needs are taken into consideration. It’s more about CTI and their processes.

What advice, if any, would you give a future client of theirs?

I would recommend being more conscientious of the end user when moving through the development process. It’s the most important part because you just never know how the end user will interact with a solution. The only way to figure that out is to incorporate them into the process deliberately.

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer