We're the best lifecycle marketing studio.
Hi, we're Scalero. We offer services for email marketing and marketing automation, and we have platforms that make going from design to code to template a breeze. No matter your needs, we know we can make your lifecycle marketing flourish.
headquarters
other locations
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33 Irving PlaceNew York, NY 10003United States
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Avenida Paseo de la ReformaCiudad de MéxicoMexico
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Njalsgade 21G, 5.salKøbenhavn 2300Denmark
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Portfolio
Vivino & Scalero
Vivino is the world’s largest wine community with over 50 million users spread across nearly every country in the world. The community has scanned over 1.7 billion wine labels the past 10 years and has contributed with almost 80 million reviews. No company in wine quite has the data that Vivino does.
The scale doesn’t stop there. Vivino is the world’s largest wine marketplace as well, selling over 2 million SKUs to its community in more than 20 countries across Europe, North America, South America, Asia, and Australia.
Needless to say, Vivino has big challenges when it comes to lifecycle marketing.
With ecommerce, merchandising and marketing teams distributed across multiple languages, how do they make sure their brand standards carry through in email, SMS, push notifications, and other channels?
With 50+ merchandisers needing to create emails on a daily basis that drive millions of dollars in revenue, how they implement workflows that enable the team to collaborate and flourish, while giving them enough freedom to launch campaigns quickly?
With constant new ideas and new data from business leaders, how do they keep up with demand and deliver fresh messaging, clean email code, and beautiful designs on a consistent basis?
With the Tiramisu App, Vivino is able to maintain their code and brand standards by creating custom coded WYSIWYGs that their merchandising and marketing teams are able to fill out. The designers and developers thrive by maintaining their standards and code bases, and the merchandisers get to streamline their work by filling out only the important details.
In addition, Scalero helps Vivino with design and code tasks on an on-demand basis. While Vivino has capable design and email development teams, sometimes they find themselves in a squeeze. Scalero+Tiramisu are the perfect combination to boost output.
The Org & Scalero
The Org is a professional community that allows its users to explore organization charts for public and private companies. The company's mission is to make organizations more transparent and understand more about their own companies and the people in them.
Flashback to 2019, The Org had a growing user base and needed to quickly scale up its email program to keep its user base highly engaged with The Org community.
At the time, The Org was sending one weekly newsletter and a few automated emails out of Mailchimp, but the process was extremely manual and not scalable.
Scalero was hired to evaluate The Org’s tech stack and make recommendations on new systems to use that would allow it to scale with its fast-growing subscriber base. Scalero, in partnership with The Org, elected to implement Customer.io and Segment, using custom events that allowed for flexibility and personalization through its userbase.
Following the implementation, Scalero planned a robust email program, serving as the strategist, designer, and developer for The Org. Two years later, The Org has dozens of automated, personalized emails going out on a daily basis, and has introduced multiple new newsletters on a weekly basis. These emails are built and drafted by The Org’s team within Tiramisu, Scalero’s platform for email collaboration creation.
Email remains the number one retention tool for The Org, attributing to over 50% of repeat traffic monthly. The Org continues its rapid ascent to being the go-to source for org charts and greater understanding of teams in some of the biggest companies in the world.
Teachers Pay Teachers & Scalero
Teachers Pay Teachers (TpT) is the world’s largest marketplace for teachers to access the community, content, and tools they need to teach at their best. Founded in 2006, TpT provides a marketplace for teachers to exchange instructional materials and access easy-to-use digital tools. Today, TpT empowers teachers with the world's largest catalog of over 5 million pieces of educator-created content.
Flashback to 2019, TpT was already running a well-oiled lifecycle marketing program, driving millions of clicks every month via email marketing to their online teacher resource marketplace. Still, they had challenges facing them:
- They needed to migrate to Simon Data from Bronto, a platform that its parent company, Oracle, was shutting down
- They were launching several new products, like ClassFund, Easel, and School Access. TpT knew there would be a lot of design, email coding and data engineering revolved around these new products.
- They still felt they could drive a little more traffic to website with even further work in personalization and making their emails more relevant with data.
TpT elected to partner with Scalero on these initiatives. With Scalero, TpT was able to transfer to Simon Data on time, leverage the platform’s unique data manipulation and personalization capabilities, and double their website traffic from email.
Scalero continues to help TpT today, helping them ingest data into Simon Data, personalize their emails with well-designed product recommendations, code emails, advise on email design practices and more. With millions of teachers all over the world using their platforms, TpT will continue to use lifecycle marketing to drive revenue in the future.
POJ Studio & Scalero
Founded in 2017, Pieces of Japan (POJ Studio) aims to be a bridge between two worlds: Japan and the West. POJ Studio introduces 100% authentic Japanese artisanship into modern living. POJ Studio’s core values are based around the Japanese way of keeping in harmony with the seasons, so its clientele can always rely on sustainability and natural materials paired with precise Japanese craftsmanship.
POJ Studio was expanding fast and needed a platform to accommodate its increasing customer base. Scalero was hired to migrate POJ Studio from Mailchimp to Klaviyo while also giving the look and feel of its email program a facelift.
At the time, POJ Studio was using very simple drag-and-drop templates. With Scalero’s expertise in email design, POJ Studio was able to replace its templates with beautiful, bespoke email templates.
In addition, POJ Studio also leveraged Scalero’s rich knowledge in email lifecycle to set up new email automations. Within the first month of launching a new welcome series, POJ Studio saw a 50% increase in revenue from first-time purchasers. With Scalero’s assistance in creating and implementing abandon cart and post-purchase automations, POJ Studio has seen a meaningful increase in month-over-month revenue.
Following the partnership with Scalero, POJ Studio now has the foundation for a much more robust email program. Regardless of list size, they have the resources to personalize and send more relevant content for each subscriber. As POJ Studio continues to grow, they can be confident that they are set up to go head to head with the world’s top e-commerce companies.
Resy & Scalero
Resy is a restaurant management platform that uses technology to connect passionate diners with amazing restaurants. Since 2014, Resy has been a hub for people to find local favorites, classics, and new hot spots. In 2019, Resy was acquired by American Express.
Resy came to Scalero in 2019 to get assistance on coding an email that required some complex Jinja syntax. After completion of that project, Resy entrusted Scalero with an overhaul of their programmatic emails.
Scalero took on coding, optimizing, and implementing new automated emails that Resy revamped. This project included adding custom Jinja syntax for automations and advising on email design best practices. Scalero helped create robust email templates that would match all of Resy’s needs.
Over the last two-plus years, Scalero has been the main partner for Resy for email coding, updates, and Jinja syntax implementation. Resy’s Hit List is one of their most noteworthy projects that Scalero not only coded, but helped scale to over 10 cities. These emails are built using Tiramisu, Scalero’s email collaboration platform.
To date, Scalero has coded over 75 emails for Resy and continues to assist with email coding, Jinja personalization, and more. With millions of engaged diners all over the US using their restaurant table reservation software, Resy continues to grow using email marketing.
MyTrees & Scalero
MyTrees is an application that helps you make a global impact by logging your daily eco-actions. MyTrees is on a mission to reduce global carbon emissions by 5.5 billion tons. Not only are you able to turn your actions into real trees, you can also earn rewards by performing daily actions.
MyTrees came to Scalero in 2021 to get assistance on designing, coding, and implementing their emails. Scalero started off the partnership by assisting in the migration from Sendgrid to customer.io. From there, Scalero created bespoke email designs to spruce up their email program.
At the time, MyTrees’ emails were simple and straightforward. Scalero created a set of fresh and modern designs that helped MyTrees establish a unique brand image. These designs are now used throughout the MyTrees platform and have been incorporated into their identity.
In addition to design, Scalero set up new email automations using custom event triggers. These emails enhance the application by notifying users whenever they have hit certain action goals - giving users a well-rounded experience. Scalero set up Tier Rewards automations that are triggered whenever a user completes certain actions. This provides a personalized email experience relevant to the user’s tier.
Scalero also assisted MyTrees with the implementation of complex liquid syntax to add a deeper level of personalization to their emails. With the help of Scalero and customer.io, MyTrees saw a 32% increase in open rate and a 30% increase in click rate, leading to better customer retention and a meaningful increase in subscribers.
Now, MyTrees has the foundation for a robust email program. With Scalero’s assistance and expertise in lifecycle marketing, MyTrees will continue to grow and help people build climate-positive habits, one tree at a time.
Thinx & Scalero
Thinx Inc. is an innovative women’s underwear brand, committed to changing the narrative around menstrual health and bladder leaks, and smashing any taboos that stand in the way. Founded in 2013, Thinx has millions of customers and subscribers that rely on Thinx for the best washable and reusable period underwear.
Thinx has three distinct brands: Thinx, Speax by Thinx, and Thinx Teens. Their customers regularly buy from all three brands and can subscribe to receive communications from all three brands. This creates a bit of complexity: when they send out emails, who should get what brand? Should some communications contain tribrand? If so, who gets the tribrand communications?
Scalero has helped Thinx with this challenge, using SQL to score each user’s affinity for each brand based on purchase behavior, email engagement, and web engagement. Not only has this made segmentation much easier, but users are now also getting brands that are the most relevant to them. Furthermore, Scalero helps with design and coding, helping Thinx more efficiently create campaigns for each brand.
The result? An increase of 22% of channel revenue in 2021, a difficult feat for the second year of the pandemic.
“I trust the recommendations and expertise of Scalero as much as I do my own team.” says Rose Crosby, Director of Retention Marketing at Thinx. “Working with them has significantly increased the productivity and success of our retention channels, making them an invaluable asset.”
Reviews
the project
Email Marketing Services for AI Writing Platform
"They have a thorough understanding of email marketing best practices."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Head of Digital Marketing at ParagraphAI. ParagraphAI is a world-class multi-lingual AI writing assistant for students and professionals. Built by engineers who have worked at Meta, MIT and OpenAI, ParagraphAI is guaranteed to increase your productivity and writing quality. Use our AI writer to Instantly draft articles, respond to emails, and automatically ensure professional grammar and tone. Ask AI anything and save time on tedious tasks.
For what projects/services did your company hire Scalero?
We hired Scalero to assist with our email marketing efforts because they have the expertise and experience to reach and engage our target audience effectively. They thoroughly understand email marketing best practices and can help us create compelling and effective campaigns. Additionally, they have the necessary tools and resources to analyze and track the performance of our email marketing efforts, allowing us to make data-driven decisions and optimize our campaigns for better results.
Overall, their expertise and resources will help us to improve the effectiveness of our email marketing and achieve our business goals
How did you select this vendor and what were the deciding factors?
They presented a comprehensive email marketing strategy that aligned with our overall marketing objectives and addressed our specific challenges and pain points. Some of the deciding factors that influenced our decision to work with Scalero include:
- Proven track record of success: The agency had a strong portfolio of successful email marketing campaigns they have executed for other clients in our industry.
- Email marketing expertise: The agency has a team of experienced professionals who specialize in email marketing and understand the latest trends, strategies, and technologies in the field.
- Comprehensive and flexible services: The agency offered a wide range of services including email list building, design, copywriting, segmentation, automation, and analytics, which can be tailored to our specific needs.
- Use of advanced tools and technologies: The agency uses industry-leading tools and technologies to improve the performance of our email marketing campaigns, such as A/B testing, personalization, and automation.
Overall, with Scalero's demonstrated expertise, proven success and flexible solutions made them the ideal partner for our email marketing efforts.
Describe the project in detail and walk through the stages of the project.
- Discovery and strategy development: This stage involved working closely with our team to understand our business goals, target audience, and current email marketing efforts. Scalero conducted research, analyzed data, and developed a detailed email marketing strategy that aligns with our overall marketing objectives.
- List building and segmentation: Scalero helped us to build and segment our email list, ensuring that we targeted the right audience with the right message. This involved identifying key demographics, interests, and behaviours of our target audience and creating segments based on this information.
- Email design and copywriting: In this stage, Scalero worked with our team to design visually appealing and responsive email templates and create compelling copy that effectively communicates our message and calls to action.
- Automation and testing: The agency will set up automated email campaigns and use A/B testing to optimize the performance of our emails. This will involve testing different subject lines, designs, and copy to identify the most effective approach.
- Analytics and reporting: Scalero used advanced analytics tools to track and measure the performance of our email marketing efforts. They provided regular reports on key metrics such as open rates, click-through rates, and conversion rates and used this data to make data-driven decisions and optimize our campaigns.
- Ongoing optimization: Scalero will continue to work with our team to optimize our email marketing campaigns on an ongoing basis, keeping track of the latest trends and technologies and making adjustments as needed.
- Continual improvement: Scalero tracked results and provided regular insights. They also continuously evaluated the performance of our campaigns and made adjustments as needed to improve our results and achieve our business goals.
Overall, the project was a comprehensive and data-driven approach to improving the effectiveness of our email marketing efforts and helped us to achieve our business goals.
How many resources from the vendor's team worked with you, and what were their positions?
- Account Manager: This person will be the main point of contact between our team and the vendor's team. They will work closely with us to understand our business goals and objectives, and ensure that the project is delivered on time and within budget.
- Email Marketing Strategist: This person will be responsible for developing the overall email marketing strategy, analyzing data, and identifying key demographics, interests, and behaviours of our target audience.
- Email Designer: This person will work on the design and layout of our email templates, ensuring that they are visually appealing and responsive.
- Automation and Testing specialist: This person will set up automated email campaigns and use A/B testing to optimize the performance of our emails.
- Analytics and Reporting specialist: This person will use advanced analytics tools to track and measure the performance of our email marketing efforts and provide regular reports and insights.
Can you share any outcomes from the project that demonstrate progress or success?
- Increased open rates: An increase in the number of recipients who open our emails.
- Higher click-through rates: An increase in the number of recipients who click on links within our emails.
- Improved conversion rates: An increase in the number of recipients who take a desired action, such as making a purchase or signing up for a service.
- Increased revenue or sales: An increase in revenue or sales as a result of our email marketing efforts.
- Increased engagement: An increase in engagement with our emails, such as more recipients forwarding or sharing our emails with others.
- Better ROI: An increase in the return on investment for our email marketing efforts.
How effective was the workflow between your team and theirs?
Our team had a positive experience working with the Scalero's team and they were able to meet the project's goals and objectives. Clear communication and a shared understanding of the project goals and objectives likely contributed to this success. Additionally, the regular meetings and check-ins, as well as the use of shared project management tools, helped to ensure that everyone was on the same page and that any issues or concerns were addressed in a timely manner.
Overall, the collaboration between our team and the Scalero's team was smooth and productive.
What did you find most impressive or unique about this company?
One of the most impressive or unique things about Scalero is their ability to provide a comprehensive and data-driven approach to email marketing. They have a thorough understanding of email marketing best practices, industry-leading tools, and technologies and expertise in email list building, design, copywriting, segmentation, automation, and analytics.
They helped to develop an email marketing strategy that aligns with our business goals and target audience, and used data and analytics to track the performance of the campaigns, making adjustments as needed to optimize the results. Additionally, they have the ability to provide a wide range of services including website development, social media management, search engine optimization and more.
Are there any areas for improvement or something they could have done differently?
More flexible services: we often found that the Scalero team was waiting for us to provide the copy for the email campaigns. It would be great if they also had an in-house copywriter available.
the project
Email Marketing Services for Education Company
“Their resources are great at managing short- and long-term projects.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the email and content marketing manager at Galileo Learning. We’re an education company that offers summer camps, arts and science projects, and outdoor activities. Our service is for kids in pre-K–10th grade.
What challenge were you trying to address with Scalero?
Galileo needed a new email service provider. On top of that, we needed technical email support. We had a creative team that handled copy and design, but we needed a developer or a coder to execute our campaigns.
What was the scope of their involvement?
Scalero handles our email marketing needs. Initially, we’ve integrated their email services with Salesforce to ensure all of our data logs are segmented accordingly. This way, they can customize and tailor emails for each customer.
From there, we’ve collaborated with the team for our email campaigns; depending on the time of the year, we send daily or weekly emails. Their resources provide coding services and HTML templates that we customize as emails. On top of that, they execute our scheduling strategies and automate emails.
What is the team composition?
We currently work with two people. One is a client solutions specialist, and the other is the head of client solutions, who is also my main point of contact.
How did you come to work with Scalero?
Scalero was already working with Galileo when I joined the company.
How much have you invested with them?
We’ve invested around $85,000 USD.
What is the status of this engagement?
Our partnership with Scalero started in September 2020, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
In 2022, we’ve grown conversions and more than doubled our revenue through email marketing. Our team has sent twice as many emails as last year; open rates have increased by 14%, while unsubscribe rates have gone down. In other words, we’ve seen success in our email channels, and that’s a testament to Scalero’s work.
Moreover, we’ve evolved the design and layout of the emails. We’ve received plenty of positive feedback for them from our internal team. I’ve also heard a couple of customers saying they like the new email format and designs.
How did Scalero perform from a project management standpoint?
Scalero’s project management is great. We have a Slack channel with them, and they’ve been truly responsive. Their resources are great at managing short- and long-term projects, so our daily email executions are handled well. On top of that, they help us make progress on longer-term projects.
What did you find most impressive about them?
Their HTML template builder has been a game-changer for me. I don’t have HTML experience and dislike drag-and-drop programs, so it’s been great to have the templates they’ve created for us.
Are there any areas they could improve?
Scalero has great ideas when we brainstorm, but I’d like them to have a better follow-through and make those ideas happen. I want those ideas to be out of the brainstorming phase and brought into the execution phase.
Do you have any advice for potential customers?
Don’t be afraid to engage Scalero. They’re great at editing HTML templates. Once these templates are created, they can be constrained — you can’t easily move modules around. However, don’t be afraid to ask Scalero to make the edits you want. They’re the experts, so ask them your questions. Let them do the work to make everyone’s lives easier.
the project
Email & SMS Marketing for Online Mattress Store
"Their deliverables are always clean and meet my expectations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I manage promotional strategy, email, and SMS programs for a DTC ecommerce company in the home vertical.
For what projects/services did your company hire Scalero, and what were your goals?
Our bandwidth was limited, so we brought them on to help prepare email and SMS content for launch within our platforms. Later on, they helped us run an HTML vs PNG email test, and since HTML overperformed, they have been coding our promotional emails into HTML for us as well. They have also worked on an email audit for us for one of our brands; their team reviewed historical data through present across all campaigns and provided a comprehensive deck which included pain points and strategic suggestions.
How did you select this vendor and what were the deciding factors?
We reached out to our ESP team and asked them for recommendations. Scalero was at the top of their list, and after meeting with their team we felt they were a great fit, especially considering they already had clients on the same ESP as we are and understood the platform.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We started out with one intro session, where I walked the team through the platform and our naming conventions, and then Scalero's team began to build out our emails! We provide them with a monthly calendar and communicate via slack - they just send over a message when an email they are preparing is complete, and my team then goes in to QA & test it, then scheduled the email. They usually have emails ready for us at least a few days ahead of the drop date included in the calendar we provide them with. When they worked on the audit they did for us, we used slack to coordinate calendars for walkthrough meetings & gave them access to our CDP, Figma, GA account, and data warehouse.
How many resources from the vendor's team worked with you, and what were their positions?
We work with the co-founder and client solutions manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Their deliverables are always clean and meet my expectations. If there is an error in the email they've coded or I'd like something changed, they are also very quick to provide support. Without them, we would not be able to code our promotional emails (which would probably lead to at least a 10% drop in promotional revenue). They have saved me and my team from many hours of overtime!
How effective was the workflow between your team and theirs?
Very effective. They are always reachable over slack, and very quick to schedule live meetings upon request.
What did you find most impressive or unique about this company?
Our ESP is not one of the most commonly used, so I was happy that they were well-versed in working within it. In addition to building our emails, they have also been able to help me troubleshoot a few times!
the project
Email Marketing for Hospitality & Booking Platform
"They provide solutions to even our most complex problems, work quickly, and never miss a deadline."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Resy is a hospitality platform for restaurants and booking platform for consumers. I manage consumer marketing.
For what projects/services did your company hire Scalero?
Resy initially hired Scalero to help develop our annual Year in Review campaign, but the partnership quickly expanded to support many aspects of our email marketing program. To date, Scalero has coded 50+ new emails for Resy, including our most personalized campaigns that leverage user data to increase engagement and conversions.
How did you select this vendor and what were the deciding factors?
Scalero was recommended by Simon Data, another Resy partner.
Describe the project in detail and walk through the stages of the project.
Scalero advised on technical development of the Year in Review campaign (dynamic data, etc.), coded our email design, helped conduct testing, and saw it through to launch.
How many resources from the vendor's team worked with you, and what were their positions?
3: co-founder, client solutions manager, developer
Can you share any outcomes from the project that demonstrate progress or success?
Resy saw strong engagement and repeat bookings from the campaign, and much UGC/sharing on social media.
How effective was the workflow between your team and theirs?
Very effective. Scalero has essentially become part of Resy’s marketing team, proving their value time and time again. They provide solutions to even our most complex problems, work quickly, and never miss a deadline.
What did you find most impressive or unique about this company?
Their agility and expertise. If something is in the hands of Scalero, I know I can trust it to be handled well.
Are there any areas for improvement or something they could have done differently?
We sometimes give the same design feedback multiple times, so it would be great to take note of our feedback the first round to ensure it’s checked in future editions.
the project
Email Marketing for Auto Dealership
"I am very happy with them."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Director of Marketing
For what projects/services did your company hire Scalero?
Auto group with many brands and dealerships, wanted to reach out to customers to give them a variety of offers including new, used and service.
How did you select this vendor?
I talked to half a dozen agencies. I liked that they only did email (and some text) marketing. They weren't going to try to sell me on something else. Also they were willing to learn and use my crm.
Describe the scope of their work in detail.
They put together a calendar of email marketing offers for each dealership and then develop creative and a distribution list. They track everything from click thrus to unsubscribe in google docs and take lessons form each.
What was the team composition?
project manager and founder
Can you share any outcomes from the project that demonstrate progress or success?
some of the tracking is difficult, but as we've driven customers to our scheduling tool, we can accurately track how many appointments we get
How effective was the workflow between your team and theirs?
Very, we worked very closely for the first few months and then they have handled the process without me.
What did you find most impressive about this company?
Mistake free, there have been very few if any issues which is why I told them to take is slow, we have a lot of internal people on these email distributions and I would have heard about a mistake.
Is there any area for improvement or anything that could have been done differently?
No, I am very happy with them. Fair priced and even better priced with scale.
With Scalero, the company has seen significant improvements and increases in open rates, click-through rates, revenue, engagement, and ROI. The team demonstrates a collaborative workflow and stays in touch through meetings and regular check-ins. Their data-driven approach to the project stands out.