ACCELERATE YOUR DATA DRIVEN AGENDA

At MASSIVE INSIGHTS, we provide agile delivery when you want it, how you want it. We pride ourselves in our ability to create solutions that meet your needs with speed and efficiency. Coupled with our stringent quality measures and our innate ability to innovate, you'll be working with a team of talented professionals who can always hit the ground running.

 
Undisclosed
 
Undisclosed
 
10 - 49
 Founded
2012
Show all +
Toronto, Canada
headquarters
  • 1080 Don Mills Rd, Suite 600A
    Toronto, ON M3C 3R6
    Canada

Portfolio

Key clients: 

Intuit, The Home Depot, Manulife, Freedom Mobile, Indigo, Infomine (Glacier Media)

Reviews

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Analytics Partnership with Retail Enterprise

"We couldn’t have received as good of results anywhere else for the price that we paid."

Quality: 
4.5
Schedule: 
3.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Oct. 2012 - March 2017
Project summary: 

Massive Insights Inc. coordinated short- and long-term data analytics campaigns for a hardware retailer’s loyalty program. They studied the program’s ROI and produced reports categorizing customer tendencies.

The Reviewer
 
10,001+ Employees
 
Toronto, Canada
Michael Gawtrey
Fmr. Director, CRM & Marketing Analytics, The Home Depot Canada
 
Verified
The Review
Feedback summary: 

The internal finance team is now more prepared to understand the logistics of a loyalty program and its corresponding point management strategies. Massive Insights Inc. offers a communicative and talented team that is capable of parsing large datasets and producing thorough reports.

BACKGROUND

Introduce your business and what you do there.

I am the former director of CRM and marketing analytics at The Home Depot Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Massive Insights Inc.?

At the time of the engagement, The Home Depot Canada was very early in our marketing analytics and loyalty analytics journey. We hadn’t built an analytics department that we were definitely in need of to understand the loyalty program. We didn’t have the staff necessary to mine all of the data we collected, so we arranged a partnership with Massive Insights Inc. to provide those data analytics services.

SOLUTION

What was the scope of their involvement?

We worked with two primary datasets: data collected from our contractor loyalty program and data collected from The Home Depot Canada’s commercial credit card users. A third-party credit company analyzed the credit card data, but we relied on Massive Insights Inc. to evaluate the data for how different professionals used our loyalty program. That data and our relationship with those customers are extremely important, so we needed to leverage that data to serve customers better. We recognized that professional electricians and plumbers are not using the loyalty program in the same way. And because we had competitors with goals similar to ours, there was some urgency to this project.

We conducted a program impact study every six months to determine the ROI of our loyalty program. We also organized smaller campaign analyses more often to track our efforts over time. The Massive Insights Inc. team developed reports for specific customer groups that were the targets of these programs. The cumulative results were used to help us understand what worked and what didn’t work in the marketing activities of the loyalty program.

What is the team composition?

We worked with a project manager, a lead analyst, and a support analyst.

How did you come to work with Massive Insights Inc.?

I worked with David (Partner, Massive Insights Inc.) at another company, and he reached out to me as he was forming his business. He explained their mission, and it matched what our needs. In our discussions, it became clear that David and his team have a deep well of experience working with loyalty programs. They understood how to organize a program impact study, how to look at customer churn, and how to arrange the financial management of points. We lacked that knowledge at The Home Depot Canada.

How much have you invested with them?

We spent about $250,000 CAD ($186,000 USD) each year.

What is the status of this engagement?

The engagement spanned October 2012–March 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our finance department was understandably more comfortable managing the finances regarding products and in-store services, not a loyalty program and the complexities of the points liability. Massive Insights Inc. helped educate our CFO and finance team about how to do a proper financial accounting of point liability and point management.

Further, the data they helped us curate led to a greater understanding of our target audiences and identifying which industry a particular customer was in. For just over half of our database, we had certain members flagged in the CRM as a member of a specific sector.

How did Massive Insights Inc. perform from a project management standpoint?

Their documentation ability is a definite strength. We didn’t have any communication issues because they worked on-site quite often—whether it was to complete a quick task or to provide staff augmentation when I had a member of our staff leave. Massive Insights Inc.’s team was always available.

What did you find most impressive about them?

The value they provide is the most notable thing. We couldn’t have received as good of results anywhere else for the price that we paid. They were very cost effective.

Are there any areas they could improve?

I would encourage them to combine their strengths with data analytics with web behavior and research.

4.0
Overall Score There are areas for improvement, but they're a good firm.
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Data Architecture Development for Industry Company

"Massive Insights tells you what you don’t know, and you feel instantly ahead of the game."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sep. 2017 - Oct. 2018
Project summary: 

Massive Insights Inc. constructed a data lake to streamline communication among data sets and applications. They established an AWS cloud incorporating Microsoft Business Intelligence and Google Analytics.

The Reviewer
 
51-200 Employees
 
Vancouver, Canada
Rob King
President, InfoMine
 
Verified
The Review
Feedback summary: 

The modernized data infrastructure reduces loose ends and efficiently stores all relevant data, making the data lake an integral component of future business practices. Massive Insights Inc.’s thorough documentation approach leaves little room for error, making for a hassle-free engagement.

BACKGROUND

Introduce your business and what you do there.

I am the president of InfoMine, which provides software and big-data solutions for the mining and oil and gas industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Massive Insights Inc.?

When I first arrived in this role, I realized that all of our data was scattered. It was running on old technologies and was not connected to other sets. The overall goal was to streamline and modernize our backend data infrastructure.

SOLUTION

What was the scope of their involvement?

We had 11 databases, about 30 different applications, and a global presence of websites that all fed into the data or extracted from the data, but they didn’t talk to each other. We worked with Massive Insights to get everything to work together and operate within one cloud data lake system. That included migrating from on-site proprietary servers to an AWS system and incorporating our Microsoft Business Intelligence on top of all of our data so that we have a dashboard that reflects certain trends. The system also utilizes Google Analytics and DoubleClick for Publishers.

What is the team composition?

The total team size would vary from 5–6 people depending on where we were with the project. Their CEO worked as an executive lead, and a project manager oversaw the day-to-day operations. We also worked with a technical lead and two data scientists.

How did you come to work with Massive Insights Inc.?

With a previous employer, I worked with Massive Insights through a major CRM initiative. I experienced great success with them, and I believed they would be a worthwhile partner again.

How much have you invested with them?

We spent approximately $220,000.

What is the status of this engagement?

We worked together from September 2017–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can’t report any metrics yet because although the system is built, we’re still learning how to drive it. It was recently completed, and we’re now going through training sessions with our staff.

Going into 2019, we’ve incorporated this system into our business plan. We’re working through how we utilize the cloud data lake. We’re going to use the data to generate and nurture leads, and we’ll be using the algorithms from the data to stop attrition, or slow attrition, of customers leaving us. The whole business is set up next year to run off of this new data lake.

How did Massive Insights Inc. perform from a project management standpoint?

They didn’t miss a step. They’re always on call. They have a nice mix of digital communications as well as scheduled visits to our office. If anything, we could have done a better job of communicating with them because their team had to sometimes pause while waiting for our feedback. I joked with them that they had too much documentation, too much detail, but that also gives me a lot of confidence in them.

What did you find most impressive about them?

When you hire a vendor, you want to hire someone who is going to tell you what you don’t know. You don’t hire vendors who tell you what you already know. Massive Insights tells you what you don’t know, and you feel instantly ahead of the game.

Further, from a technical and data scientist standpoint, they are unbelievable. They lose me sometimes. They are so into the data and what they’re talking about. The quality and depth of their experience in a relatively new area is fascinating.

Are there any areas they could improve?

They’re very methodical, very detailed, but if they could find a way to condense a year-long project like what we just had into a six-month window, that would be great for them and great for the client.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    There have been times when applications are too complex for our marketers to use.
  • 5.0 NPS
    Willing to refer
    I have already recommended them.