What evidence can you share that demonstrates the impact of the engagement?
I can’t report any metrics yet because although the system is built, we’re still learning how to drive it. It was recently completed, and we’re now going through training sessions with our staff.
Going into 2019, we’ve incorporated this system into our business plan. We’re working through how we utilize the cloud data lake. We’re going to use the data to generate and nurture leads, and we’ll be using the algorithms from the data to stop attrition, or slow attrition, of customers leaving us. The whole business is set up next year to run off of this new data lake.
How did Massive Insights Inc. perform from a project management standpoint?
They didn’t miss a step. They’re always on call. They have a nice mix of digital communications as well as scheduled visits to our office. If anything, we could have done a better job of communicating with them because their team had to sometimes pause while waiting for our feedback. I joked with them that they had too much documentation, too much detail, but that also gives me a lot of confidence in them.
What did you find most impressive about them?
When you hire a vendor, you want to hire someone who is going to tell you what you don’t know. You don’t hire vendors who tell you what you already know. Massive Insights tells you what you don’t know, and you feel instantly ahead of the game.
Further, from a technical and data scientist standpoint, they are unbelievable. They lose me sometimes. They are so into the data and what they’re talking about. The quality and depth of their experience in a relatively new area is fascinating.
Are there any areas they could improve?
They’re very methodical, very detailed, but if they could find a way to condense a year-long project like what we just had into a six-month window, that would be great for them and great for the client.