Campfire Digital

Please describe your company and your position there.

I’m the co-founder and managing partner of Apres Creative Group. Our agency specializes in multi-family branding and design for top developers and operators of premier apartment markets across the US.

For what projects/services did your company hire Campfire Digital?

After starting our company in 2013, we quickly realized our time dedicated to blog writing and working on social media was limited. We hired Campfire Digital to develop our content marketing and social media strategy. They also ensure our website is optimized and running smoothly.

What were your goals for this project?

Ultimately, we wanted Campfire Digital to develop relevant content for our website and blog. By having their team do this, the burden of posting on social media would be off our team.

How did you select this vendor?

We had known the Campfire Digital team for several years prior to hiring them, so we trusted their skills for the project. It was a no-brainer to partner with them.

Describe the scope of their work in detail.

Their team brainstorms ideas and writes content for our blog on a regular basis and write our email newsletter based on our input. They also find relevant industry articles to share across our Facebook, Twitter, and LinkedIn profiles. Additionally, their designers optimize our website by implementing tools on the backend.

What was the team composition?

They provide their entire team, including designers and blog writers, for the project.

Can you share any outcomes from the project that demonstrate progress or success?

The work they’ve done makes it feel like our content marketing is on autopilot, which takes pressure off our team. They’ve added depth to our website, which helps us strongly portray our brand image. We’ve been delighted with everything Campfire Digital has produced for us.

How effective was the workflow between your team and theirs?

They keep our team updated on their progress and always get our approval for each task. The workflow between our teams is fantastic.

What did you find most impressive about this company?

Their openness and honesty make them stand out among other vendors. They always deliver exactly what they promise, and never hide what needs improvement. They’ve been incredibly open to new ideas and collaboration.

Are there any areas for improvement?

It could be even better to have more face-to-face time with them; we truly enjoy working with them.

Please describe your company and your position there.

I’m the co-founder and CEO of the Catalyst Coaching Institute. We provide health and wellness coach training, education, and certification.

For what projects/services did your company hire Campfire Digital?

Our students depend almost exclusively on online research to identify their education and training priorities. We needed someone to develop and implement a strategy that would adequately address those needs and grow our reach and impact nationally.

What were your goals for this project?

We were looking to expand the number of students seeking us out as their educational partner/provider of choice.

How did you select this vendor?

We’d worked with three other organizations in this same space over the past two years and weren’t satisfied with the results. A peer mentioned Campfire, and we liked their approach and commitment to their clients.

Describe the project in detail.

They improved our SEO and PPC through a targeted, outcome-based strategy.

What was the team composition?

Jeff (Founding Partner, Campfire Digital) has been our primary point of contact. We’ve also worked with his broader team.

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

It's an ongoing process, but our numbers appear to be heading in the right direction. We’ve been with Campfire twice as long as we were with our previous SEO partner. We don't plan to make any changes as long as things continue moving upward.

How did the Campfire Digital perform from a project management standpoint?

While other vendors “say” they care about their clients, Campfire demonstrates it in every way possible. Their communication is excellent and consistent on all fronts, especially from Jeff.

What impresses you about the Campfire Digital?

They’re always engaged and ready to learn about their clients.

Are there any areas for improvement?

Nobody’s perfect. We all have our gaps, but what’s important is how we address those gaps. Campfire's responsiveness and communication have allowed us to move in the right direction from day one.

Please describe your company and your position there.

I am the foundeG1VE is a Public Benefit Corporation headquartered in Denver, CO. Our company automates charitable giving for businesses and helps them reach new customers. 

For what projects/services did your company hire Campfire Digital?

We hired Campfire Digital to design, develop, and implement our entire web presence. Rather than merely a hired contractor, we think of Campfire Digital as a partner. They continue to play an integral role in our web presence and digital strategy.

What were your goals for this project?

As a SaaS offering, the bulk of G1VE's customer interactions occur via our website. Our goal for this project was to partner with a capable team who could turn our vision for our website into reality.

How did you select this vendor?

Campfire Digital came recommended by our mutual contacts. They spoke highly about the team’s capabilities and overall approach. As a lean operation, this was a critical, strategic decision for our company.

We sought a partner who could work independently without micromanagement. After evaluating 4-6 other providers, we enthusiastically selected Campfire Digital based on their expertise and the rapport we quickly established with their principals.

Can you go into detail about the services they provided and the scope of the project?

Campfire Digital developed and coded the engine of our SaaS that integrates into our web presence. They built the entire public-facing site and designed both the functional and aesthetic components. Copywriting services included both content and its layout. We worked collaboratively on our branding and logo design.

What was the team composition?

We worked closely with Dan (Partner, Campfire Digital) and Jeff (Founding Partner and Director of Digital Marketing, Campfire Digital) throughout the entire engagement. Dan was our main point of contact. He coordinated with the rest of the staff about various elements of the project

Can you share any information that demonstrates the impact that this project has had on your business?

As a new product offering, establishing a substantial web presence for G1VE was a key factor in our success. Campfire Digital was instrumental in helping us amplify our online visibility. We’re confident they were the right partner for this project.

How was project management arranged and how effective was it?

We used a very collaborative process. Campfire Digital managed our discovery sessions. Based on the results, they presented a detailed scope of work outlining deliverables, timelines, and price estimates. 

What did you find most impressive about this company?

The Campfire Digital team is extensively knowledgeable. We were impressed by how quickly they understood our goals. As they transitioned into our trusted advisor, they recommended helpful methods and strategies we hadn't previously considered.

Please describe your company and your position there.

I am the Chief at Beacon Guidebooks; we write and publish guidebooks for outdoor recreation.

For what projects/services did your company hire Campfire Digital?

Our company needed a new website and E-commerce site.

What were your goals for this project?

We wanted our website and branding to be modernized. We also wanted a more robust e-commerce site.

How did you select this vendor?

We had worked with them in the past and have a great working relationship.

Can you go into detail about the services they provided and the scope of the project?

In the beginning, we had a meeting about what my goals were and to figure out what I needed in order to achieve them. Then, Campfire Digital created a “sandbox” to test ideas and receive feedback. We helped each other stay on track in meeting deadlines and they gave us business consulting advice throughout the process.

What was the team composition?

I’m unsure how many people worked on the site development because I only worked with our project contact. My team worked on editing and providing feedback to the team when needed.

Can you share any information that demonstrates the impact that this project has had on your business?

We haven’t seen any economic effects yet, as the project wrapped up very recently. We now have a finished package of digital marketing products. With this, we can begin to roll out our rebranding campaign and begin a season of more thorough marketing.

How was project management arranged and how effective was it?

I only dealt with one project manager who continued to produce good work, so it was very effective.

What did you find most impressive about this company?

Their experience, confidence, and adaptability kept me assured that my project was being completed according to plan. I've come to trust and rely on their work completely.

Are there any areas where they can improve?

No, I’m 100% satisfied with their work.

Introduce your business and what you do there.

I'm the director of marketing at Empire Music Ventures, and we produce music festivals.

What challenge were you trying to address with Campfire Digital?

Our challenge was finding a social media team that understood how music festivals worked. They needed to be able to market the festival to generate additional ticket sales, and build up our social media base.

What was the scope of their involvement?

Campfire was tasked to build our social network out by adding followers to Twitter, Instagram, and Facebook. They were also tasked with developing the posts that go on all three social media networks.

Campfire was responsible for our ad budget in boosting our ads on social networks. And they were also in charge of content development and submitting emails to our email list, as well as helping us build that list.

What is the team dynamic?

They have a team, whereas a lot of social media companies are just one person. I think that makes a difference.

How did you come to work with Campfire Digital?

We had used two other companies in the two years prior, but they weren't effective. I discovered Campfire Digital while researching social media options. They did social for another music festival that I was familiar with, and that's why I chose to give them a call and have them initiate a proposal to work together. We were looking at two or three agencies, but ultimately selected Campfire.

Campfire did the social media for Kaaboo, a new music festival. I saw all the social media that had come out of that first event and I was impressed with it. When I discovered they were the company that initiated that first year of Kaaboo, I knew that they had music festival experience.

When did you start working with them, and what is the status of this engagement?

They did the social for us on Rhythm, Wine, and Brews Experience in March. We just hired them again to do our new music festival, and they're working with us right now on a new music festival. Basically, they'll be doing two festivals for us a year.

How much have you invested with them?

They range from $1,500-2,000 a month for their services.

The one thing that stood out to me is that a lot of the other social media companies we'd worked with did not push for us to put an ad budget in for social, which was interesting because that's one of the best ways to grow your social network and sell tickets. Campfire did. It's a big difference.

What evidence can you share that demonstrates the impact of the engagement?

They helped grow our social network, and you could see the numbers grow. We had a huge jump in engagement and comments. People tagging and sharing. Those things took off. It was huge.

How did Campfire perform from a project management standpoint?

They've always met all the deadlines and expectations. Even when I bring something in last minute, they jump right on it. They're great at communicating.

What did you find most impressive about them?

Their level of experience in our industry has made a big difference. They jump in and get to know your event or your product. When they put their posts together, it's obvious they've done their research, and they contribute good content without making me provide it all for them.

Are there any areas they could improve?

We have an event that takes place on the weekends and in California, and they're in Colorado. In the past, we’ve had our social team come out and be there day of show, but because of logistics, Campfire is not able to do that. But they have been willing to be available on the weekends and work overtime as needed to post for me, if I can get them the photos they need. We've been able to work out a solution. It's not something that they can change or fix, really.

Introduce your business and what you do there.

LawBank is a coworking collaborative ecosystem of attorneys in Denver, Colorado. We have 80 different law firms within our space that we are attracting through our social media outreach or inbound marketing as we’re trying to fill more space. We are a community of lawyers that are officing together.

What challenge were you trying to address with Campfire Digital?

There was a lack of brand awareness. We were a brand-new company with a brand-new concept in Colorado and we were trying to figure out how to make the concept of coworking for independent lawyers relatable to the attorneys in Colorado. We reached out to Campfire for assistance in SEO, inbound marketing, blog preparation, distribution, and general market awareness.

What was the scope of their involvement?

They designed our web pages and our platform. One feature that is unique is the scheduling and notification of tours of our space. They also integrated our inbound marketing campaign into our website. It’s a very interactive website.

What is the team dynamic?

The three people on the team were Dan, Jeff, and Eric, the three principals. I interacted directly with them.

How did you come to work with Campfire Digital?

The IT coordinator at my old law firm referred them to me because he knew them and knew that they had done some work for a medical group which was similar to what I was doing with law.

What is the status of this engagement?

We started working with them in June 2012, and the site was launched in October 2012. Our relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The site is very functional. We get monthly reports of our traffic. We get a lot of requests for information every month. The marketing campaign is very effective. Our name recognition in the legal community has gone up every month as well as traffic to the site.

How did Campfire Digital perform from a project management standpoint?

They’re always ahead of us. They ask for more feedback and information every month when they send the reports. We meet once every quarter to evaluate what our strategy should be. They constantly update our blogs and content that we’re pushing out. They draft or find our website content.

What did you find most impressive about them?

They’ve learned what’s important to me and the people who are looking at the website. I haven’t had to direct them much. There are some things I’ve tweaked but it’s rare. Jeff has really taken ahold of the understanding and information that is important and relevant to what we’re trying to project to the legal community.

Are there any areas they could improve?

No. I haven’t been disappointed in the product or their approach.

Introduce your business and what you do there.

I’m the creative and marketing manager at MeetingOne. We provide web and audio conferencing, and custom integration to enterprise-level companies across the globe. We also have offices over in Europe.

What challenge were you trying to address with Campfire Digital?

At the time we were looking at redoing our entire website. We wanted it to be modern. We’re a tech company, so we wanted it to really speak to the audience that we’re trying to get.

We were concerned about SEO – having pages redone in a way that was going to be found easily on Google. We wanted to make sure that the website was something that we could edit ourselves.

What was the scope of their involvement?

They helped on the content strategy side; how we were tagging things, headers, and other things on the technical side. They installed visual composer so that we could have full control over design in the long-term. They also partnered with a third-party designer to help streamline the process.

What is the team dynamic?

We worked with one web development project manager, and one SEO manager.

How did you come to work with Campfire Digital?

We belong to a marketing group in Colorado and we were referred to Campfire through them. We looked into their company profile and it matched with what we were looking for. We look at about five different companies before settling on Campfire Digital. Campfire was very responsive. If I needed to set up a meeting within that week, they make it happen.

How much have you invested with them?

$10,000 - $15,000 USD.

What is the status of this engagement?

Currently, they are helping us with paid advertisement and SEO optimization

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in visitors per month after the redesign, which is different from the industry standard. There was a 15% increase post launch. It was good to see SEO optimization working right away. There was a lot of strategy with how the pages were built, and menu structure, which has led to a much smoother user experience.

How did Campfire Digital perform from a project management standpoint?

We’ve never had an issue with a deadline. They communicate very well. Whenever we have an issue, or something went wrong, they would help. We used basecamp as a project management tool.

What did you find most impressive about them?

It was a very good team dynamic. We’re local to them, so they would come into our office when they needed to. It’s always nice to work with a team that make you feel like they are your coworkers.

Are there any areas they could improve?

No, we’ve been very happy with them.