What was the scope of their involvement?
Campfire was tasked to build our social network out by adding followers to Twitter, Instagram, and Facebook. They were also tasked with developing the posts that go on all three social media networks.
Campfire was responsible for our ad budget in boosting our ads on social networks. And they were also in charge of content development and submitting emails to our email list, as well as helping us build that list.
What is the team dynamic?
They have a team, whereas a lot of social media companies are just one person. I think that makes a difference.
How did you come to work with Campfire Digital?
We had used two other companies in the two years prior, but they weren't effective. I discovered Campfire Digital while researching social media options. They did social for another music festival that I was familiar with, and that's why I chose to give them a call and have them initiate a proposal to work together. We were looking at two or three agencies, but ultimately selected Campfire.
Campfire did the social media for Kaaboo, a new music festival. I saw all the social media that had come out of that first event and I was impressed with it. When I discovered they were the company that initiated that first year of Kaaboo, I knew that they had music festival experience.
When did you start working with them, and what is the status of this engagement?
They did the social for us on Rhythm, Wine, and Brews Experience in March. We just hired them again to do our new music festival, and they're working with us right now on a new music festival. Basically, they'll be doing two festivals for us a year.
How much have you invested with them?
They range from $1,500-2,000 a month for their services.
The one thing that stood out to me is that a lot of the other social media companies we'd worked with did not push for us to put an ad budget in for social, which was interesting because that's one of the best ways to grow your social network and sell tickets. Campfire did. It's a big difference.