Hustler Marketing

BACKGROUND

Please describe your company and position.

I am the E-Commerce Manager of an office furniture retailer

Describe what your company does in a single sentence.

eCommerce Retailer and Influencer of Office Furniture

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hustler Marketing to accomplish?

• Setup Email Flows that work with our custom developed site.
• Grow Email Subscriber List
• Teach Us to Self Manage and Run Email Campaigns

SOLUTION

How did you find Hustler Marketing?

Referral

Why did you select Hustler Marketing over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Hustler Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Hustler to help us with the custom integration to Klaviyo and setup email flows, campaigns, and automation. The ultimate goal was to create a well of new subscribers using our current content and own our audience with the intention of transitioning email to being managed in-house. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Grew our subscriber base from 13,000 to over 100,000 subscribers within the first year and now maintaining greater than 1,000 new subscribers each week. Create campaign and flow revenue consistency of around 30% weekly gross sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All of the projects that we worked on together were well-managed and communicated. The use of Asana in combination with our weekly to later biweekly meetings meant that we were never dissappointed.

What was your primary form of communication with Hustler Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They can quickly understand our business and target audience and use our current branding guidelines to speak as if they were us. Also, my account manager was always accessible and able to push through last-minute changes when we weren't able to meet agreed upon approval times.

Are there any areas for improvement or something Hustler Marketing could have done differently?

I really can't think of any critiques worth mentioning. 

BACKGROUND

Please describe your company and your position there.

I’m the founder & owner at Bamboo Ave - we set out to produce the world's most versatile clothing that is so unexpectedly comfortable, you’ll only take it off on laundry day.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hustler Marketing, and what were your goals?

We hired HM for end-to-end email marketing management. Our goals were to:

• Grow our email list Extract more Customer Lifetime Value
• to get more repeat purchases
• To engage better with the current customers

SOLUTION

How did you select this vendor and what were the deciding factors?

Hustler Marketing came recommended to us through a friend. Deciding factors were quality of design, team availability & cost of services.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through an audit call where an account strategist scoped out gaps and room for improvement in our existing email strategy. After signing up, they prepared a design guideline for emails for us in consultation with us. They began by setting up 3 foundational flows over the next 2-6 weeks. They created the emails from scratch, conceived the strategy and the angle & produced templates. There were be regular discussions between our teams during the entire time using Slack, and we tracked the project using Asana at times.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, a creative designer, a copywriter, a Klaviyo expert and from time to time, we also had inputs from the CEO and other senior staff from the team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They helped achieve better deliverability by working on spam control, IP warming, and many other technical and backend interventions to help our sending reputation.

How effective was the workflow between your team and theirs?

We were always in touch on Slack. We had a weekly 1:1 with the account manager and we were provided monthly reports.

What did you find most impressive or unique about this company?

They've been pivotal in our email strategy for the past 2 years and created our flows and templates from scratch. Hustler Marketing is able to design world-class emails that exceed our high standards when it comes to the look and feel. For the price we pay, there's no other email marketing agency around that can deliver these results. They truly care about our business & are always on top of their game!

Are there any areas for improvement or something they could have done differently?

Better aligning with our brand voice.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager of Vim & Vigr, a compression legwear company that makes compression fashionable.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hustler Marketing?

We are a small team, as such, I oversee most of the marketing department. We rely on relationships with vendors, such as Hustler, to help with the things I cannot do on a day to day - such as email marketing. Huster Marketing oversees almost off of our email marketing, from new campaigns to segmenting new audiences, to flows.

SOLUTION

How did you select this vendor?

Our CEO, Michelle, found them. She has always had a knack for finding amazing partners and Huster is no different.

Describe the scope of their work in detail.

I was hired right after Huster was onboarded, seeing as I was new, and they were still new, this could have caused a lot of confusion. Luckily, Hustler had an amazing project manager, Brenda, who kept everything extremely organized and provided top-notch work from the get-go. With the help of her team, Brenda presented emails and copy that I would go through and tweak or approve to be sent out. This saved me time to work with other vendors and helped me to guide them to what our brand voice was.

What was the team composition?

As I've mentioned before, we are a small team. I oversee most of marketing by myself. Having a competent team from Hustler to handle copy, graphic design, flow generation, and everything beyond has been an absolute relief.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I'm big into Google Analytics, I feel as though it tells a good story as to what areas should be tweaked and focused on. Email was always a high converting channel for us, so we knew whomever we hired to help needed to be amazing to keep it that way. I'd like to share our November (BFCM) improvements in our email channel compared to last year. I believe these results are in large part because of our amazing Hustler team.

Here are some key outcomes comparing November 2020, to November 2021:

• We doubled the number of users coming to our site from email.
• Our conversion rate from email went from 6% to almost 10%.
• We saw a 68% increase in revenue.

There have been many specific instances where Brenda and her team impressed us, in fact, it almost happens daily. But their entire execution of BFCM stands out in my mind.

How effective was the workflow between your team and theirs?

Great! The whole team has been adaptable to whatever works for us. We have an awesome flow right now that saves me valuable time and ensures all campaigns look great.

What did you find most impressive about this company?

They have the ability to communicate amazing emails to our customers while sounding like our company. We have worked with other vendors before, and they struggled to get this component down. Hustler nailed it from the beginning.

Is there any area for improvement or anything that could have been done differently?

Nope! I've actually made other vendors mimic Hustler's communication style since it works so well.

BACKGROUND

Please describe your company and your position there.

Jerky.com is an industry leader in beef jerky, meat snacks, and gift baskets since 2008. I am the Director of Operations and oversee all projects, all marketing campaigns, and the overall growth of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hustler Marketing, and what were your goals?

We contracted with Hustler to manage our e-mail marketing campaigns and strategic flows. They are tasked with creating campaign proposals, building all proof of concepts, and executing each one in a timely manner. In addition, they help to manage all resources that go into each campaign and look for optimization opportunities continually.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were first introduced through a Facebook page and they came recommended by several people. They had a positive reputation and the pricing made sense for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Hustler took the time to understand our needs, our cost structure, and our product selection. All of which are imperative to creating a long-term, sustainable relationship. We set up calls to talk through the initial onboarding, what our brand standards are, and what our expectations are. They always made an effort to understand our customer avatar and the branding voice of the company.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with our account manager and our copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen our open rates nearly double through smarter segmentation and overall gains in every flow we have in place. Hustler has also shown a willingness to go above and beyond our initial scope of conversations. They are super consistent and we recommend them.

How effective was the workflow between your team and theirs?

We conduct weekly calls to keep great communication and talk through future projects. The workflow has been very smooth with very little information slipping between the cracks. We use a combination of Zoom, Google Sheets, and Trello.

What did you find most impressive or unique about this company?

We think the current pricing is fair and we've been impressed by our account manager. Rafaella does a great job and she always seems positive, even when tough projects are thrown her way.

Are there any areas for improvement or something they could have done differently?

We'd like to see more along the lines of continual flow optimization and bring new ideas in the world of e-mail marketing to each discussion.

BACKGROUND

Please describe your company and your position there.

I am the owner of a baby and toddler clothing and accessories company that sells online retail only.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hustler Marketing, and what were your goals?

Since its inception, Hustler Marketing has fully managed the email marketing efforts for my brand, this being the second brand they fully manage for us in 3 years. Goals have always been increasing email revenue and ROI which they keep crushing.

SOLUTION

How did you select Hustler Marketing and what were the deciding factors?

Back in 2018 we searched and tried a few agencies and decided to go with them purely based on their results - revenue and ROI. It's been amazing seeing them grow these past few years. Their copy, design, flow and campaign strategies are second to none.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Brand discovery phase, Asana set up, automatic Klavyio flow assessment, campaign discussion, calendar set up, weekly and monthly reporting.

How many resources from the Hustler Marketing team worked with you, and what were their positions?

3 different account managers, supervision from CEO and VP of accounts

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Constant improvement in our % of revenue coming from email mkt, results over time: - For our watch brand we went form 11% to 29% of steady email revenue - For our baby and toddler brand from 14% to 25% and still growing

How effective was the workflow between your team and theirs?

Constant communication on Skype chat, occasional Skype strategy calls, weekly and monthly metric reporting. Can't complain.

What did you find most impressive or unique about this company?

Their ability to maintain results and improve service quality while growing so quickly has been impressive.

Are there any areas for improvement or something they could have done differently?

There was an issue with a less than ideal AM for a few months, maybe we could have dealt with it quicker.

BACKGROUND

Please describe your company and your position there.

I am CEO of a Hydroponics Retailer, where we build hydroponic growing systems for home use.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hustler Marketing?

Hustler Marketing has been handling our email marketing services for almost a year now. They do everything from concept to design to A/B testing.

What were your goals for this project?

We wanted to send emails consistently to our audience. We also wanted to improve our deliverability and open rates. Hustler Marketing has helped us achieve all of those goals.

SOLUTION

How did you select this vendor?

We were posting jobs on online and they applied. We interviewed a number of email marketing firms but Bostjan and his team impressed us the most with their communication and previous history of client work.

Describe the scope of their work in detail.

Hustler Marketing handled all of our email marketing. They migrated us to Klaviyo and set it all up, including our custom audiences. With this, we've seen greater open rates as they focus on engaged segments. They also introduced us to the Glock test and have been working to improve our spam scores as well.

What was the team composition?

We have worked closely with our project manager. They then work with their writers and designers to produce great emails and results every time!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Email marketing now makes up ~30-40% of our revenues which is a great improvement for us. Just sending emails on a consistent basis is a huge step forward and they are always on top of their game.

How effective was the workflow between your team and theirs?

It's super easy to work together. HM set up a slack channel and communication is seamless.

What did you find most impressive about this company?

They're organized and easy to work with. We get our monthly reports and weekly reports on time, every time. They pay attention to holidays and when we should send emails in a way that we never could before.

Are there any areas for improvement?

Not at the moment. We have been very happy with their work!

BACKGROUND

Please describe your company and your position there.

I am commercial director and responsible for 65 people. We are having omnichannel company with 4 different salse channels providing customers quality and quantity on international level in Europe and Asia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hustler Marketing?

As we were developing channels on all sides, we had troubles with email marketing. Problems were with creativity, knowledge and experience. We were for some time facing same issues and looking proactive how we can find solution in order to increase sales, how to match expectations, how to increase rebuyers and how to give and educate them.

What were your goals for this project?

We wanted to increase sales in email marketing, where we searched company that is fully trustfull and dedicated. Our goal was that increase rebuyers in a way to keep them in loop, atractive and interesting by reading our trends and emailings.

SOLUTION

How did you select this vendor?

After great recomendation about company Hustlermarketing we had initial call with Bostjan in order to introduced ourselves and get to know our business.

Describe the scope of their work in detail.

It was very professional, pleasent and comfort discussing with already brainstorming about ideas, strategies and implementations, markets. After agreements and setting up strategy we went step by step with our inhouse team to make onboard very smooth with begining on 2 different markets.

What was the team composition?

We got from strategy to implementation all the time support from Marko and Augustinas and other backoffice team with campaings settlement and planning future activities. They have great ideas, and implementation that is pure pleasure to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Flows, campaings and content were establish very carefully in order to understand customer decision journey and providing best experience and offer best offer. From the content wise we have amazing new education tuttorials for customers, where they started to trust us more and educate themselves more in field of healthy life. Flows are created carefully in order to motivate customer to try our products, keeping her in loop, motivating them to keep up healthy life and variety of different products. Campaings are prepared in advance with all the time great reason to adress customers, weekends offers, monthly and special days are covered. New ideas are coming every week and based on numbers it is working great. Segmentations are done very precise and makes customer feel unique.

How effective was the workflow between your team and theirs?

It was great communication between project manager Augustinas with the rest of my team trough skype. Comunication was smooth, very professional and open to suggestions and ideas.

What did you find most impressive about this company?

Company based mentality consist from A/B testing and lot of creativity is seeked on daily bases. Here comes best part. I love their dedication from Hustlermarketing of A/B testing, searching new approaches, sending great reports, teaching us what is working and why or what is not working and why. We are growing together and learning on daily bases how to adress, segment, touch point, engage, content, activate and make customer enjoy in our emails.

Are there any areas for improvement?

After 2 months our content not just enriched but it escalated into great areas with such a great creativity. Parting from great content on email marketing our sales followed tremendously and increase above planned expectations and looking forward how much it can grow in 11 different markets. We are extremely satisfied with work of (like to call them) "email hackers":). They are always ready also to brainstorm and participate into brainstormings for general campaings. They are always there to make extra mile to make your business bigger! We are very happy to have oursorced email marketing channel and found longterm trusted partner that will help us to grow behind expectations and provide quality to company. Thank you Hustlermarketing for all your work, dedication, profesionalism and effort already done and keep going

BACKGROUND

Please describe your company and position.

I am the CEO of Sweetums

Describe what your company does in a single sentence.

Sexual Wellness company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hustler Marketing to accomplish?

• Increase sales
• Create Cohesive Email and SMS Marketing Plan

SOLUTION

How did you find Hustler Marketing?

Referral

Why did you select Hustler Marketing over others?

• Good value for cost
• Referred to me

How many teammates from Hustler Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hustler Marketing has effectively engaged with our audience in a sex-positive, respectful but also fun manner

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increase sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

great project management services

What was your primary form of communication with Hustler Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is great to work with. Graphics are excellent. Great copy.

Are there any areas for improvement or something Hustler Marketing could have done differently?

no

BACKGROUND

Please describe your company and position.

I am an executive at Rochester Hotel

Describe what your company does in a single sentence.

Hospitality

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hustler Marketing to accomplish?

• New Website

SOLUTION

How did you find Hustler Marketing?

E mail

Why did you select Hustler Marketing over others?

Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Create new website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Excellent quality. Timely manner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent

What was your primary form of communication with Hustler Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

We were most pleased with their attention to detail.

Are there any areas for improvement or something Hustler Marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Director of Tedim International Ltd

Describe what your company does in a single sentence.

Online Clothing Retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hustler Marketing to accomplish?

• Increase Owned Turnover

SOLUTION

How did you find Hustler Marketing?

Referral

Why did you select Hustler Marketing over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Hustler Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ran all our e-mail marketing, campaigns and flows

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Huge increase in owned turnover & profit

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very professional, great comms, great deliverables. 100% happy

What was your primary form of communication with Hustler Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very flexible and experienced. Not afraid to make suggestions and try new things to help grow your business

Are there any areas for improvement or something Hustler Marketing could have done differently?

no