Hustler Marketing

Please describe your company and your position there.

I am commercial director and responsible for 65 people. We are having omnichannel company with 4 different salse channels providing customers quality and quantity on international level in Europe and Asia.

For what projects/services did your company hire Hustler Marketing?

As we were developing channels on all sides, we had troubles with email marketing. Problems were with creativity, knowledge and experience. We were for some time facing same issues and looking proactive how we can find solution in order to increase sales, how to match expectations, how to increase rebuyers and how to give and educate them.

What were your goals for this project?

We wanted to increase sales in email marketing, where we searched company that is fully trustfull and dedicated. Our goal was that increase rebuyers in a way to keep them in loop, atractive and interesting by reading our trends and emailings.

How did you select this vendor?

After great recomendation about company Hustlermarketing we had initial call with Bostjan in order to introduced ourselves and get to know our business.

Describe the scope of their work in detail.

It was very professional, pleasent and comfort discussing with already brainstorming about ideas, strategies and implementations, markets. After agreements and setting up strategy we went step by step with our inhouse team to make onboard very smooth with begining on 2 different markets.

What was the team composition?

We got from strategy to implementation all the time support from Marko and Augustinas and other backoffice team with campaings settlement and planning future activities. They have great ideas, and implementation that is pure pleasure to work with.

Can you share any outcomes from the project that demonstrate progress or success?

Flows, campaings and content were establish very carefully in order to understand customer decision journey and providing best experience and offer best offer. From the content wise we have amazing new education tuttorials for customers, where they started to trust us more and educate themselves more in field of healthy life. Flows are created carefully in order to motivate customer to try our products, keeping her in loop, motivating them to keep up healthy life and variety of different products. Campaings are prepared in advance with all the time great reason to adress customers, weekends offers, monthly and special days are covered. New ideas are coming every week and based on numbers it is working great. Segmentations are done very precise and makes customer feel unique.

How effective was the workflow between your team and theirs?

It was great communication between project manager Augustinas with the rest of my team trough skype. Comunication was smooth, very professional and open to suggestions and ideas.

What did you find most impressive about this company?

Company based mentality consist from A/B testing and lot of creativity is seeked on daily bases. Here comes best part. I love their dedication from Hustlermarketing of A/B testing, searching new approaches, sending great reports, teaching us what is working and why or what is not working and why. We are growing together and learning on daily bases how to adress, segment, touch point, engage, content, activate and make customer enjoy in our emails.

Are there any areas for improvement?

After 2 months our content not just enriched but it escalated into great areas with such a great creativity. Parting from great content on email marketing our sales followed tremendously and increase above planned expectations and looking forward how much it can grow in 11 different markets. We are extremely satisfied with work of (like to call them) "email hackers":). They are always ready also to brainstorm and participate into brainstormings for general campaings. They are always there to make extra mile to make your business bigger! We are very happy to have oursorced email marketing channel and found longterm trusted partner that will help us to grow behind expectations and provide quality to company. Thank you Hustlermarketing for all your work, dedication, profesionalism and effort already done and keep going

Please describe your company and your position there.

I'm the Marketing Manager of Vim & Vigr, a compression legwear company that makes compression fashionable.

For what projects/services did your company hire Hustler Marketing?

We are a small team, as such, I oversee most of the marketing department. We rely on relationships with vendors, such as Hustler, to help with the things I cannot do on a day to day - such as email marketing. Huster Marketing oversees almost off of our email marketing, from new campaigns to segmenting new audiences, to flows.

How did you select this vendor?

Our CEO, Michelle, found them. She has always had a knack for finding amazing partners and Huster is no different.

Describe the scope of their work in detail.

I was hired right after Huster was onboarded, seeing as I was new, and they were still new, this could have caused a lot of confusion. Luckily, Hustler had an amazing project manager, Brenda, who kept everything extremely organized and provided top-notch work from the get-go. With the help of her team, Brenda presented emails and copy that I would go through and tweak or approve to be sent out. This saved me time to work with other vendors and helped me to guide them to what our brand voice was.

What was the team composition?

As I've mentioned before, we are a small team. I oversee most of marketing by myself. Having a competent team from Hustler to handle copy, graphic design, flow generation, and everything beyond has been an absolute relief.

Can you share any outcomes from the project that demonstrate progress or success?

I'm big into Google Analytics, I feel as though it tells a good story as to what areas should be tweaked and focused on. Email was always a high converting channel for us, so we knew whomever we hired to help needed to be amazing to keep it that way. I'd like to share our November (BFCM) improvements in our email channel compared to last year. I believe these results are in large part because of our amazing Hustler team.

Here are some key outcomes comparing November 2020, to November 2021:

• We doubled the number of users coming to our site from email.
• Our conversion rate from email went from 6% to almost 10%.
• We saw a 68% increase in revenue.

There have been many specific instances where Brenda and her team impressed us, in fact, it almost happens daily. But their entire execution of BFCM stands out in my mind.

How effective was the workflow between your team and theirs?

Great! The whole team has been adaptable to whatever works for us. We have an awesome flow right now that saves me valuable time and ensures all campaigns look great.

What did you find most impressive about this company?

They have the ability to communicate amazing emails to our customers while sounding like our company. We have worked with other vendors before, and they struggled to get this component down. Hustler nailed it from the beginning.

Is there any area for improvement or anything that could have been done differently?

Nope! I've actually made other vendors mimic Hustler's communication style since it works so well.

Please describe your company and your position there.

Jerky.com is an industry leader in beef jerky, meat snacks, and gift baskets since 2008. I am the Director of Operations and oversee all projects, all marketing campaigns, and the overall growth of the company.

For what projects/services did your company hire Hustler Marketing, and what were your goals?

We contracted with Hustler to manage our e-mail marketing campaigns and strategic flows. They are tasked with creating campaign proposals, building all proof of concepts, and executing each one in a timely manner. In addition, they help to manage all resources that go into each campaign and look for optimization opportunities continually.

How did you select this vendor and what were the deciding factors?

We were first introduced through a Facebook page and they came recommended by several people. They had a positive reputation and the pricing made sense for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Hustler took the time to understand our needs, our cost structure, and our product selection. All of which are imperative to creating a long-term, sustainable relationship. We set up calls to talk through the initial onboarding, what our brand standards are, and what our expectations are. They always made an effort to understand our customer avatar and the branding voice of the company.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with our account manager and our copywriter.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen our open rates nearly double through smarter segmentation and overall gains in every flow we have in place. Hustler has also shown a willingness to go above and beyond our initial scope of conversations. They are super consistent and we recommend them.

How effective was the workflow between your team and theirs?

We conduct weekly calls to keep great communication and talk through future projects. The workflow has been very smooth with very little information slipping between the cracks. We use a combination of Zoom, Google Sheets, and Trello.

What did you find most impressive or unique about this company?

We think the current pricing is fair and we've been impressed by our account manager. Rafaella does a great job and she always seems positive, even when tough projects are thrown her way.

Are there any areas for improvement or something they could have done differently?

We'd like to see more along the lines of continual flow optimization and bring new ideas in the world of e-mail marketing to each discussion.

Please describe your company and your position there.

I am the owner of a baby and toddler clothing and accessories company that sells online retail only.

For what projects/services did your company hire Hustler Marketing, and what were your goals?

Since its inception, Hustler Marketing has fully managed the email marketing efforts for my brand, this being the second brand they fully manage for us in 3 years. Goals have always been increasing email revenue and ROI which they keep crushing.

How did you select Hustler Marketing and what were the deciding factors?

Back in 2018 we searched and tried a few agencies and decided to go with them purely based on their results - revenue and ROI. It's been amazing seeing them grow these past few years. Their copy, design, flow and campaign strategies are second to none.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Brand discovery phase, Asana set up, automatic Klavyio flow assessment, campaign discussion, calendar set up, weekly and monthly reporting.

How many resources from the Hustler Marketing team worked with you, and what were their positions?

3 different account managers, supervision from CEO and VP of accounts

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Constant improvement in our % of revenue coming from email mkt, results over time: - For our watch brand we went form 11% to 29% of steady email revenue - For our baby and toddler brand from 14% to 25% and still growing

How effective was the workflow between your team and theirs?

Constant communication on Skype chat, occasional Skype strategy calls, weekly and monthly metric reporting. Can't complain.

What did you find most impressive or unique about this company?

Their ability to maintain results and improve service quality while growing so quickly has been impressive.

Are there any areas for improvement or something they could have done differently?

There was an issue with a less than ideal AM for a few months, maybe we could have dealt with it quicker.

Please describe your company and your position there.

I am CEO of a Hydroponics Retailer, where we build hydroponic growing systems for home use.

For what projects/services did your company hire Hustler Marketing?

Hustler Marketing has been handling our email marketing services for almost a year now. They do everything from concept to design to A/B testing.

What were your goals for this project?

We wanted to send emails consistently to our audience. We also wanted to improve our deliverability and open rates. Hustler Marketing has helped us achieve all of those goals.

How did you select this vendor?

We were posting jobs on online and they applied. We interviewed a number of email marketing firms but Bostjan and his team impressed us the most with their communication and previous history of client work.

Describe the scope of their work in detail.

Hustler Marketing handled all of our email marketing. They migrated us to Klaviyo and set it all up, including our custom audiences. With this, we've seen greater open rates as they focus on engaged segments. They also introduced us to the Glock test and have been working to improve our spam scores as well.

What was the team composition?

We have worked closely with our project manager. They then work with their writers and designers to produce great emails and results every time!

Can you share any outcomes from the project that demonstrate progress or success?

Email marketing now makes up ~30-40% of our revenues which is a great improvement for us. Just sending emails on a consistent basis is a huge step forward and they are always on top of their game.

How effective was the workflow between your team and theirs?

It's super easy to work together. HM set up a slack channel and communication is seamless.

What did you find most impressive about this company?

They're organized and easy to work with. We get our monthly reports and weekly reports on time, every time. They pay attention to holidays and when we should send emails in a way that we never could before.

Are there any areas for improvement?

Not at the moment. We have been very happy with their work!

Please describe your company and your position there.

Im the founder of an online men's jewelry store.

For what projects/services did your company hire Hustler Marketing, and what were your goals?

We need email marketing expertise and our goals were to increase email revenue and organize email flows.

How did you select this vendor and what were the deciding factors?

We found them through the klaviyo website. They were experts in what they did and the price was very fair for the service.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We mainly work on klaviyo to work on emails and our email flows.

How many resources from the vendor's team worked with you, and what were their positions?

Accounting managers - cycled through every couple of months/years.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We went from no email flows to building out everything and now we generate 17% of our revenue from flows and around 15% from the campaigns that they run for us.

How effective was the workflow between your team and theirs?

Every month we have our account manager send us a month-end report with everything detailed. Always available to communicate through slack and they answer right away.

What did you find most impressive or unique about this company?

They experts in their field and they're also open to doing other jobs. I've never had a time where I asked them if they can help us with something other than emails and they said no.

Are there any areas for improvement or something they could have done differently?

I don't think there's anything they can improve on because honestly they're system and procedures are flawless.

Please describe your company and your position there.

I am the owner of an online business and Hustler Marketing helps us drive more engagement and sales with email marketing.

For what projects/services did your company hire Hustler Marketing?

They have helped us build email campaigns and flows to grow our audience and drive more online sales.

How did you select this vendor and what were the deciding factors?

They have a talented team of strategists, designers, copywriters, etc who are very experienced in the industry and they understand our needs as an ecommerce business.

Describe the project in detail and walk through the stages of the project.

We hired them to handle the planning and execution of our emails campaigns and email flows that are sent to our customers and prospects.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a few people in the company to set up our account, but mainly have 1 point of contact who is very helpful!

Can you share any outcomes from the project that demonstrate progress or success?

They increased our email open rates, sales, and performed better than our last email agency we used.

How effective was the workflow between your team and theirs?

Very seamless and easy!

What did you find most impressive or unique about this company?

Their email designs were very good! The emails they have made look like from a legitimate brand!

Are there any areas for improvement or something they could have done differently?

Not that I can think of!

Please describe your company and your position there.

I'm the marketing director of an online shop. We sell eco-friendly bracelets and other jewelry.

For what projects/services did your company hire Hustler Marketing?

We were looking to increase revenue from email sales. We had already placed email flows in place but they were not converting as high as we expected, we then turned to Hustler Marketing for help.

How did you select this vendor?

By personal recommendation and former acquaintance with the owner.

Describe the scope of their work in detail.

After filling out an initial marketing brief, Hustler conducted market research into our niche. They then suggested a course of action which suited us, creating new email flows for our shop combined with pre-scheduled email campaigns.

What was the team composition?

We mainly work with our dedicated account managers who gather insight from us and then lead Hustler's team of copywriters and designers. The Hustler team comes back to us with ideas for new campaigns and we approve the content.

Can you share any outcomes from the project that demonstrate progress or success?

The results from email sales have gone up and at times account for the majority of revenue in our shop.

How effective was the workflow between your team and theirs?

We usually approve email creatives 2 weeks in advance which is very helpful to be on top of things and not create everything at the last minute. The workflow is very structured and easy to manage.

What did you find most impressive about this company?

We're impressed with their constant strive for improvement in all aspects. They care about their business which makes me feel safe knowing that they will be here in a year, 5 years and probably longer.

Is there any area for improvement or anything that could have been done differently?

During the month of November workload for the Hustler team goes up due to Black Friday and Cyber Monday. This year we received a letter from the owner explaining how the teams worked hard and that they ask if we could increase the pay for the month (it wasn't a request, more like a favor being asked).

I'd much rather be told in advance that the fee for November (or any other month) will increase by X% if we decide to add more email campaigns than what our usual pack includes. And then decide if I'd like to take the extra "pack".

Please describe your company and your position there.

I am the owner of a Health & Beauty brand that sells online only. We have been running the brand for 2 years now.

For what projects/services did your company hire Hustler Marketing, and what were your goals?

We started the project back in 2019 December, we gained traction and keep scaling until September 2020. I reached out to Hustler Marketing to provide us email marketing services. My goal at that time was $30k revenue per month from email alone.

How did you select this vendor and what were the deciding factors?

It was a referral from my e-commerce mentor. He said good thing about Hustler Marketing so that's how I decide

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Brand research phase, Customer avatar creation phase, Asana set up, Klaviyo flow creation, Klaviyo campaign discussion, weekly meeting to calibrate my expectations with the actual delivered work, weekly and monthly reporting.

How many people from the vendor's team worked with you, and what were their positions?

One Account Manager

one Designer

one Copywriter

one Senior Account Manager

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's awesome, roughly 40 - 50% of our monthly revenue comes from email marketing!

Describe their project management style, including communication tools and timeliness.

Communication is very effective and easy via Slack with the Account Manager. She really understands what I want and implements exactly what I want. She is also very understanding, polite, and has a good work ethic and attitude. She will deliver a monthly report regarding the results.

What did you find most impressive or unique about this company?

Their ability to grow massively as a company and can collaborate effectively among team members is impressive.

Are there any areas for improvement or something they could have done differently?

I can't think of any at the moment