Hustler Marketing

BACKGROUND

Please describe your company and your position there.

I'm the marketing director of an online shop. We sell eco-friendly bracelets and other jewelry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hustler Marketing?

We were looking to increase revenue from email sales. We had already placed email flows in place but they were not converting as high as we expected, we then turned to Hustler Marketing for help.

SOLUTION

How did you select this vendor?

By personal recommendation and former acquaintance with the owner.

Describe the scope of their work in detail.

After filling out an initial marketing brief, Hustler conducted market research into our niche. They then suggested a course of action which suited us, creating new email flows for our shop combined with pre-scheduled email campaigns.

What was the team composition?

We mainly work with our dedicated account managers who gather insight from us and then lead Hustler's team of copywriters and designers. The Hustler team comes back to us with ideas for new campaigns and we approve the content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results from email sales have gone up and at times account for the majority of revenue in our shop.

How effective was the workflow between your team and theirs?

We usually approve email creatives 2 weeks in advance which is very helpful to be on top of things and not create everything at the last minute. The workflow is very structured and easy to manage.

What did you find most impressive about this company?

We're impressed with their constant strive for improvement in all aspects. They care about their business which makes me feel safe knowing that they will be here in a year, 5 years and probably longer.

Is there any area for improvement or anything that could have been done differently?

During the month of November workload for the Hustler team goes up due to Black Friday and Cyber Monday. This year we received a letter from the owner explaining how the teams worked hard and that they ask if we could increase the pay for the month (it wasn't a request, more like a favor being asked).

I'd much rather be told in advance that the fee for November (or any other month) will increase by X% if we decide to add more email campaigns than what our usual pack includes. And then decide if I'd like to take the extra "pack".

BACKGROUND

Please describe your company and your position there.

I am the owner of a Health & Beauty brand that sells online only. We have been running the brand for 2 years now.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hustler Marketing, and what were your goals?

We started the project back in 2019 December, we gained traction and keep scaling until September 2020. I reached out to Hustler Marketing to provide us email marketing services. My goal at that time was $30k revenue per month from email alone.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was a referral from my e-commerce mentor. He said good thing about Hustler Marketing so that's how I decide

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Brand research phase, Customer avatar creation phase, Asana set up, Klaviyo flow creation, Klaviyo campaign discussion, weekly meeting to calibrate my expectations with the actual delivered work, weekly and monthly reporting.

How many people from the vendor's team worked with you, and what were their positions?

One Account Manager

one Designer

one Copywriter

one Senior Account Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's awesome, roughly 40 - 50% of our monthly revenue comes from email marketing!

Describe their project management style, including communication tools and timeliness.

Communication is very effective and easy via Slack with the Account Manager. She really understands what I want and implements exactly what I want. She is also very understanding, polite, and has a good work ethic and attitude. She will deliver a monthly report regarding the results.

What did you find most impressive or unique about this company?

Their ability to grow massively as a company and can collaborate effectively among team members is impressive.

Are there any areas for improvement or something they could have done differently?

I can't think of any at the moment

BACKGROUND

Please describe your company and your position there.

I am the owner of an online business and Hustler Marketing helps us drive more engagement and sales with email marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hustler Marketing?

They have helped us build email campaigns and flows to grow our audience and drive more online sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

They have a talented team of strategists, designers, copywriters, etc who are very experienced in the industry and they understand our needs as an ecommerce business.

Describe the project in detail and walk through the stages of the project.

We hired them to handle the planning and execution of our emails campaigns and email flows that are sent to our customers and prospects.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a few people in the company to set up our account, but mainly have 1 point of contact who is very helpful!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They increased our email open rates, sales, and performed better than our last email agency we used.

How effective was the workflow between your team and theirs?

Very seamless and easy!

What did you find most impressive or unique about this company?

Their email designs were very good! The emails they have made look like from a legitimate brand!

Are there any areas for improvement or something they could have done differently?

Not that I can think of!

BACKGROUND

Please describe your company and your position there.

Im the founder of an online men's jewelry store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hustler Marketing, and what were your goals?

We need email marketing expertise and our goals were to increase email revenue and organize email flows.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through the klaviyo website. They were experts in what they did and the price was very fair for the service.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We mainly work on klaviyo to work on emails and our email flows.

How many resources from the vendor's team worked with you, and what were their positions?

Accounting managers - cycled through every couple of months/years.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We went from no email flows to building out everything and now we generate 17% of our revenue from flows and around 15% from the campaigns that they run for us.

How effective was the workflow between your team and theirs?

Every month we have our account manager send us a month-end report with everything detailed. Always available to communicate through slack and they answer right away.

What did you find most impressive or unique about this company?

They experts in their field and they're also open to doing other jobs. I've never had a time where I asked them if they can help us with something other than emails and they said no.

Are there any areas for improvement or something they could have done differently?

I don't think there's anything they can improve on because honestly they're system and procedures are flawless.