Sweat Pants Agency

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Tabletop Bookshelf, an independent bookstore specializing in curated indie and small press tabletop roleplaying games. We offer online sales and, soon, a physical location with a gaming lounge and community hub.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweat Pants Agency to accomplish for your indie tabletop game bookstore?

We needed to migrate our email newsletter to a better platform and delegate our email newsletter operations.

SOLUTION

What was the scope of their involvement?

Sweat Pants Agency has migrated our newsletter to a new email newsletter provider and created new email campaigns. The team has also designed and created content for the campaigns.

What is the team composition?

We've worked with 2–5 teammates from Sweat Pants Agency.

How did you come to work with Sweat Pants Agency?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in September 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Sweat Pants Agency has successfully migrated our email to a new system and optimized our existing campaigns. The team has also helped us promote seasonal sales and a crowdfunding campaign. We've seen an increase in our sign-up rates, and our open and click-through rates have been maintained above industry standards. Our sales have also increased; our newsletter sales used to be 10% of our sales, and now they're close to 30%.

How did Sweat Pants Agency perform from a project management standpoint?

Sweat Pants Agency delivers on time. We communicate via email and messaging apps.

What did you find most impressive about them?

I'm consistently impressed with Sweat Pants Agency's responsiveness and their ability to execute at a higher standard of deliverables than I could ever do myself. They're a friendly crew that I like to chat with. I look forward to working with them to grow my business in the months to come.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of HALF BAK'D

Describe what your company does in a single sentence.

HALF BAK’D is a leading premium hemp brand known for bold flavors, high-potency formulations, and innovation in compliant cannabinoid products. We serve both direct-to-consumer and wholesale markets, offering edibles, vapes, and other hemp-based products to adult consumers nationwide. Our mission is to blend top-tier quality with unforgettable flavor experiences while staying at the forefront of industry trends and compliance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweat Pants Agency to accomplish?

• Improve retention and LTV
• Scale automation flows
• Increase engagement

SOLUTION

How did you find Sweat Pants Agency?

Social ad

Why did you select Sweat Pants Agency over others?

• Great culture fit
• Ad Design

How many teammates from Sweat Pants Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Sweatpants Agency in May 2023 to elevate our email marketing into a consistent, revenue-driving channel that reflects HALF BAK’D’s bold brand identity. Our goals included: improving retention and LTV, scaling automated flows, increasing engagement, ensuring deliverability, and keeping creative consistently on-brand.

Sweatpants’ team delivers polished, eye-catching designs that capture our unique flavor and energy, paired with strategic segmentation and data-driven content planning. They developed a complete flows ecosystem (welcome, abandon cart, post-purchase, winback), manage a disciplined monthly campaign calendar, and bring fresh creative concepts that keep our brand relevant and engaging. Their strategic thinking and attention to detail have helped make email one of our most reliable revenue streams.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Campaigns: CTR 6.36% (≈2.8× industry 2.27%), click rate 2.34% (≈2.8×), conversion 0.654% (≈6.5×), revenue per recipient $0.47 (≈5.8×), bounce 0.157% (56% lower than peers), unsub 0.265% (5% lower)
• Automated flows (overall): CTR 20.5% (≈2.1× peers), click rate 7.96% (≈1.8×), conversion 2.46% (≈1.7×), RPR $1.70 (≈1.4×)
• Welcome series highlights: CTR 42.1% and click rate 18.5% (≈4.3× and 4.2× peer medians).
• Quality signals: Spam complaint rate held at ≤0.022% across flows, and 0% on abandoned-cart flows last month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exceptionally organized. We work from a shared campaign/flows calendar, weekly check-ins, and clear briefs with timelines. They run tight QA (links, UTMs, rendering, legal language) and flag risks early with options. Every scheduled send has gone out on time, and they handle rush launches smoothly.

Slack responses are fast and thoughtful; they adapt to feedback, bring proactive test ideas, and translate goals into concrete tasks. Reporting includes concise recaps, insights, and next steps.

What was your primary form of communication with Sweat Pants Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their rare blend of brand-native creative and disciplined lifecycle ops. They nail our bold voice and visuals, then back it with segmentation, testing, deliverability, and tight QA—so campaigns ship on time and make money. They ramped quickly in a compliance-heavy hemp category, anticipate needs with proactive test plans, and they operate like an extension of our team rather than a vendor.

Are there any areas for improvement or something Sweat Pants Agency could have done differently?

We don’t have any material gaps to flag. Sweatpants Agency delivers on time, communicates clearly, and drives results.

BACKGROUND

Please describe your company and position.

I am the Email Marketing Manager of Nutrisense

Describe what your company does in a single sentence.

Helping members discover and reach their health potential through powerful data, actionable insights, and accountability through continuous glucose monitoring.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweat Pants Agency to accomplish?

• Email Marketing

SOLUTION

How did you find Sweat Pants Agency?

Online Search

Why did you select Sweat Pants Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sweat Pants Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team supported our email marketing from end to end. They helped with content strategy, copywriting, and campaign planning, then carried it through to fully designed and built emails. They worked within our brand guidelines, delivered responsive designs, and made sure every message was polished and ready to go. It’s been a seamless process from concept to execution, and their support has helped us launch campaigns faster and with better consistency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The emails they supported drove measurable engagement, including consistent click-throughs and conversions. Their work helped us get high-quality campaigns out the door faster, with stronger performance across key metrics like open rate, click rate, and onsite actions. While exact attribution varies by campaign, we saw clear movement in engagement and downstream conversion tied to the emails they helped execute.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been solid. Communication is clear and timely, and deliverables are consistently on schedule. They’re responsive to our needs, quick to turn things around, and flexible when we’ve had last-minute changes or shifting priorities.

What was your primary form of communication with Sweat Pants Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was how collaborative the team was. They didn’t just execute, they took the time to understand our goals and tailor their approach to fit our brand and strategy. It felt like a true partnership rather than a one-size-fits-all service.

Are there any areas for improvement or something Sweat Pants Agency could have done differently?

Overall, we’ve been happy with the partnership.

BACKGROUND

Introduce your business and what you do there.

I'm the director of operations at CASAMERA, a company that designs and produces high-quality home essentials that combine exceptional performance with stylish aesthetics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sweat Pants Agency?

We needed help optimizing our email marketing campaigns and flows to improve retention and the customer experience.

SOLUTION

What was the scope of their involvement?

Sweat Pants Agency has been responsible for managing five monthly email campaigns, rebuilding our current flows, and re-engaging SMS subscribers. The team has focused on redesigning and reoptimizing our campaigns and flows.

What is the team composition?

We've worked with eight teammates from Sweat Pants Agency, but we mostly communicate with one account manager.

How did you come to work with Sweat Pants Agency?

We found them through an online search. We chose them over other options because of their quality of work and because they offered a high level audit of our account.

What is the status of this engagement?

We started working together in July 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen better performance on our campaigns, including better open and click-through rates. Moreover, our monthly drop has sold out faster than any previous drop. We noticed these improvements after two months of work.

How did Sweat Pants Agency perform from a project management standpoint?

Sweat Pants Agency mostly delivers on time. We communicate via Slack and weekly calls.

What did you find most impressive about them?

Sweat Pants Agency's quality of work is high. Moreover, communication is easy, and the team is transparent when they make mistakes. They also don't try to overcharge us on additional campaigns and instead try to work within our package limitations. Additionally, the team knows what they're doing and has suggestions and recommendations for many aspects of email marketing and offerings.

Are there any areas they could improve?

I can't think of anything for Sweat Pants Agency to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Fresh Meal Plan, a food and beverage company. We deliver freshly prepared meals to our customers’ doors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sweat Pants Agency?

We needed help increasing customer acquisition and driving the cost of acquisition to maximum efficiency.

SOLUTION

What was the scope of their involvement?

Sweat Pants Agency has handled the entire campaign process, including Google and Meta media buying and ad design. In addition they managed the email marketing.

What is the team composition?

We’ve worked with 2–5 teammates from Sweat Pants Agency.

How did you come to work with Sweat Pants Agency?

We found them through a referral. Eric (Founder & CEO) was the deciding factor.

How much have you invested with them?

We’ve spent over $300,000

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Eric has helped us drive the cost of acquisition to our targeted budget and increase acquisition by 34% year-over-year.

How did Sweat Pants Agency perform from a project management standpoint?

Sweat Pants Agency has delivered on time every time. Their transparency and clear communication is exceptional. We communicate via virtual meetings.

What did you find most impressive about them?

Eric is beyond impressive. They're a true strategic partner in every sense.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of a B2C cheese and charcuterie subscription company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sweat Pants Agency?

We needed help with acquisition growth as a new start up starting from scratch.

SOLUTION

What was the scope of their involvement?

Sweat Pants Agency manages our Meta ads and assists with ad concepts, scripting, and editing. The team also makes CRO recommendations for our website. 

What is the team composition?

We’ve worked with three teammates from Sweat Pants Agency, but Eric (Founder & CEO) is our primary account manager.

How did you come to work with Sweat Pants Agency?

I had previously worked with Eric at another company and knew right away I wanted to bring him on when I started at AppyHour Box. 

What is the status of this engagement?

We started working with them in December 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been hitting our annual growth targets as a startup. Our cost per lead is also a measure of success.

How did Sweat Pants Agency perform from a project management standpoint?

Sweat Pants Agency delivers on time and is very active and fast-paced. Their leads times can't be beat. We communicate regularly via Slack.

What did you find most impressive about them?

Sweat Pants Agency feels more like a full marketing consultant than just a paid media buyer. The team is always looking for opportunities throughout the funnel, not just on Facebook. Eric feels like an advisor we can bounce ideas off of to continue growing our business.

Are there any areas they could improve?

Nothing comes to mind. 

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CMO of Bailey's CBD

Describe what your company does in a single sentence.

Veterinarian crafted pet CBD supplements for dogs, cats, and horses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweat Pants Agency to accomplish?

• D2C email marketing
• Retention marketing
• Revenue growth

SOLUTION

How did you find Sweat Pants Agency?

Online Search

Why did you select Sweat Pants Agency over others?

• Great culture fit
• Company values aligned

How many teammates from Sweat Pants Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full Klaviyo email marketing management and execution utilizing a top-down marketing strategy. Sweat Pants Agency creates our monthly marketing calendar, and strategically creates campaigns to help us execute our goals. In addition to campaigns, Sweat Pants Agency creates and updates automated flows in Klaviyo to help nurture customers and support long term retention. They also manage our website opt-in pop ups on the platform, Digioh. This direclty feeds email contacts into Klaviyo, further advancing our list-building and "audience-owning" efforts. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Maintained email health in Klaviyo, while advancing overall branding quality. Deliverables are consistent, reliable, and of desired quality. Our CMO's need for micro-management has been reduced due to the reliability and quality of the Sweat Pants Agency CSM team. While revenue has maintained horizontal consistency, this has highlighted a need to further focus on outside-the-box traffic acquisition strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Monthly calendar planning is done proactively in advance and on time. We have a Slack board for day-to-day communication that has helped make project management efficient and smooth. Our CSMs are always quick to respond, and as friendly and professional as they come. Campaign approvals are always delivered with sufficient time to analyze and scrutinize as needed. 

What was your primary form of communication with Sweat Pants Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company culture of the Sweat Pants Agency is top-tier. In comparison to our previous email agency, it is a night and day difference in overall quality. They uplift their clients while being as dependable as a brand could ask for. The quality of the email design and copy is also noticeably elevated. All of this easily justifies the cost of service. You truly get what you pay for. Quality team, quality deliverables, and quality reliability.

Are there any areas for improvement or something Sweat Pants Agency could have done differently?

Sure, I can always wish to have further improved monthly revenue, but before onboarding with them, we were already attributing 40% average monthly revenue to Klaviyo; so this is a task that takes more than an email agency to execute. This is a holisitic marketing issue that myself, being a CMO must address and solve. Sweat Pants Agency has truly made my life easier and less stressful. And sure, there have been some discrepencies in deliverables; however, their team has always been prompt in responding to and fixing these with a great attitude, which is what really matters.

BACKGROUND

Introduce your business and what you do there.

I'm the CMO of Direct Meds, an online, direct-to-consumer pharmacy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sweat Pants Agency?

We needed help refreshing our internal email marketing endeavors.

SOLUTION

What was the scope of their involvement?

Sweat Pants Agency has completed the strategy, design, copywriting, and execution of multiple email automation flows, including welcome, cart abandonment, checkout abandonment, and new product announcement emails.

What is the team composition?

We've worked with 4–5 teammates from Sweat Pants Agency.

How did you come to work with Sweat Pants Agency?

We found them through mutual connections and previous interactions with their executives. We chose them over other options because they had a proven track record, a solid executive team, and an impressive portfolio.

What is the status of this engagement?

We started working together in March 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Sweat Pants Agency has delivered project completions, professionalism, new ideas, and a well-thought-out and executed strategy.

How did Sweat Pants Agency perform from a project management standpoint?

Sweat Pants Agency's project management is very strong. They've delivered on time and on budget. We primarily communicate via Slack.

What did you find most impressive about them?

I'm impressed by their design and copywriting work.

Are there any areas they could improve?

It took a little bit to adapt the tools and technology used to communicate the project's status and deployed assets, but we got it done.

BACKGROUND

Please describe your company and position.

I am the CEO of Completing the Puzzle

Describe what your company does in a single sentence.

We're the largest jigsaw rental subscription service. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweat Pants Agency to accomplish?

• Paid Media Management
• Funnel Optimizations
• Marketing Strategy

SOLUTION

How did you find Sweat Pants Agency?

Referral

Why did you select Sweat Pants Agency over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Sweat Pants Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage Social Media and PPC marketing channels. Including monotiring key metrics, maintaining roas and scaling budgets. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive ROAS for initial purchases and retention for paid cohorts. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered on time or gave notice if things were going to be late. Last year we were underprepared for holiday and they worked nights/weekends to help make our holiday a success. 

What was your primary form of communication with Sweat Pants Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They care more than any other agency I've ever worked with. They truly feel like an extension of my team. 

Are there any areas for improvement or something Sweat Pants Agency could have done differently?

Offer more servcies, their email and paid media are stellar.