Digitalised

BACKGROUND

Please describe your company and position.

I am the Dir Digitale of Courses U

Describe what your company does in a single sentence.

Online shopping platform of the French retail cooperative Système U, allowing customers to order groceries and other products for home delivery or in-store pickup

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digitalised to accomplish?

• Funnel Optimization & growth marketing

SOLUTION

How did you find Digitalised?

Online Search

Why did you select Digitalised over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Digitalised were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Map the full customer journey (AARRR: Acquisition, Activation, Retention, Referral, Revenue) and design and execute paid campaigns (e.g., Google Ads, Meta, LinkedIn). Define KPIs for each stage of the funnel and explore new channels (affiliate, influencer, partnerships).  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Principaly Acquisition
- Increase in website traffic
- Cost per lead (CPL) reduction
- Growth in channel-specific traffic
- Click-through rate (CTR) improvement on ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly structured. Each milestone was clearly defined, and they kept everyone aligned with minimal friction.

What was your primary form of communication with Digitalised?

In-Person Meeting

What did you find most impressive or unique about this company?

1. Outstanding Responsiveness & Ownership 
2. Clarity of Communication 
3. User-Centered Approach

Are there any areas for improvement or something Digitalised could have done differently?

No, it was perfect